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Latin America a focus
The education opportunities for New Zealand in the nation of 46 million were highlighted in the Embassy announcement, which came as the Government outlined an update on their trade strategy yesterday.
Broadening New Zealand’s export markets in South America and South East Asia was a key theme of the update of the Business Growth Agenda (BGA) 2015/16.
The BGA is a programme of work that supports the growth of New Zealand businesses by delivering initiatives and policy reforms that help create a more productive and competitive economy. The BGA focuses on six key “ingredients” businesses need to grow: Export markets, innovation, infrastructure, skilled and safe workplaces, natural resources, and capital. Each of these has its own programme of work.
International education is seen as a key pillar in the ‘Export Markets’ work stream in the BGA and the action points for the sector are:
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Expanding the Prime Minister’s Scholarships to Asia to include Prime Minister’s Scholarships to Latin America.
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Using the International Education Growth Fund to support the growth of revenue from education and training delivered offshore.
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Expanding the Education New Zealand Regional Partnership Programme to accelerate the growth of international education regionally.
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Leveraging international alumni linkages to lift the skills of our international workforce in the public and private sector.
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Reviewing ENZ to ensure it continues to be fit for purpose and is well placed to achieve the international education industry’s medium-term goals.
Follow this link to download copies of the Business Growth Agenda: Towards 2025 reports.
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Welcoming students and tourists to New Zealand as China re-opens borders
The successful local engagement – which was held both in person and via live stream – had nearly 60 school principals and educators attending in person and attracted more than 21,000 views (you can watch the presentation in Chinese language here).
The study tour forum was a part of the 2022 Redefine Asian International Schools and Education Conference (RAISE) in Guangzhou (postponed from December 2022 due to COVID outbreak). The RAISE Conference attracted 500 senior school leaders and teachers from more than 200 bilingual and international schools to discuss together the future of the international education in China.
The forum saw ENZ’s Senior Market Development Manager – Greater China, Felix Ye present an overview of New Zealand education for attendees. While Tourism New Zealand’s Strategic Relationship Manager, Alfred Li, and South China Trade Manager, Sandy He, shared an update focused on tourism in New Zealand.
Three Auckland-based operators from the education and tourism industry participated virtually and shared their knowledge. Gordon Chang, Founder, Southern Cross Ecotourism & Education Ltd spoke about the New Zealand ecotourism experience they offer their students. Fan Zhou, Director of Go New Zealand International Ltd spoke about how their study tour and short-term study programmes that are designed and developed for New Zealand schools, deliver both fun and education. Lisa Li, General Manager of China Travel Service (NZ) Ltd talked about their offering with over 20 years of award-winning tour services to Chinese customers.
ENZ’s Regional Director Greater China, Michael Zhang said marking the first day of China’s borders re-opening with a forum to promote Aotearoa as a study and travel destination was both timely and symbolic.
“The removal of quarantine for international arrivals in China has been eagerly anticipated by the education and tourism sectors. This was another example of excellent NZ Inc collaboration – thanks again to the Tourism New Zealand team!
“We can now build on the work that NZ Inc and New Zealand providers have done while travel was restricted and step up our engagement with local partners in 2023. Chinese students and travellers are keen to get back out into the world, and we look forward to seeing New Zealand providers back in-market soon”.
Redefine Asian International Schools and Education Conference, Guangzhou
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From the CE: SWNZ: The new platform for new ways of study
In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.
I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.
Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.
Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.
While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success. It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.
The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now.
The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.
Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.
This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.
Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/
Nā tō rourou, nā taku rourou, ka ora ai te iwi
With your food-basket, and my food-basket, the people will be well.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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International education during the pandemic – what we’ve learned
Education New Zealand held a webinar in its Kōrerorero: Conversations that Matter series at the Conference of the Americas on International Education – drawing academics and decision-makers from around the world.
Leading academics from Victoria University of Wellington, Auckland University of Technology, Massey University and Lincoln University explained the New Zealand approach to the challenges of distance learning and the innovations they discovered during the toughest moments.
Associate Professor Arun Elias, Associate Dean of International and Accreditation at Victoria University’s Wellington School of Business and Government, said while student-to-student interactions had fallen, digital platforms were opening up new ways of doing things.
“We had two PhD examinations which were completely online. We had one PhD student from Victoria being examined in an oral examination by an examiner in Colombia. Also, I was an examiner for a PhD student in the University of Sao Paulo, so that was something which we usually don't do which was a very unique experience.”
Dr Elias quoted a famous Māori proverb: “What is the most important thing in the world? It’s the people, it's the people, it's the people.”
Professor Guy Littlefair, Pro Vice-Chancellor International and Dean of Faculty at Auckland University of Technology, said lockdowns demanded change on many fronts.
“We've all had to learn how to be much more innovative around how we deliver programmes, but also how we conduct research and particularly how we engage with our partners right across the world.
“So, coming out of the pandemic I actually think we have more things in common than we've ever done before.”
Associate Professor Kerry Taylor, Head of School of Humanities, Media and Creative Communication at Massey University, said the difficulties had the potential to deepen relationships.
“There are a lot of lessons that we can share, but also learn from our partners, in terms of the importance of agreements and things like that.
“But I think one of the important things we need to make sure (of) is that we don't treat the relationship simply as an economic one. It's got to be about cultural understanding; it's got to be about shared values and sharing values and aspirations to bring people into the conversation.”
Professor Hugh Bigsby, Dean of the Faculty of Agribusiness and Commerce at Lincoln University, said the pandemic was a chance to find new ways to make human connections.
“One of the wonderful things about international connections and the importance of it is that you learn other institutions’ cultures.
People use the same fundamental skills and ideas a little bit differently and by mixing with other people’s understanding – why they're doing what they're doing – it actually helps inform things that you do back home.”
Watch the full webinar – Kōrerorero: Internationalisation for growing partnerships, a New Zealand perspective.
Education New Zealand was a platinum sponsor at the Conference of the Americas on International Education (CAEI). This continental forum brings together the main actors and decision-makers on the internationalisation of higher education in the Americas to chart the future of academic cooperation in the region.
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Aviation New Zealand heads to Vietnam
Since 2015, New Zealand has been a popular choice for trainee pilots from Vietnam thanks to an Aviation Cooperation Agreement in place between the New Zealand Ministry of Transport and the Vietnamese Ministry of Transportation. Pre-Covid, Vietnam was the third largest source of international pilot cadets to New Zealand and between 2015 and 2022, 126 Vietnamese cadets gained their Commercial Pilots Licences in New Zealand.
New Zealand is now home to four pilot training schools that are audited and approved by the CAAV and Vietnamese airlines. Since the New Zealand border reopened over a year ago, the training schools are once again warmly welcoming back international students from across the globe.
Simon Wallace, Aviation New Zealand Chief Executive, said that the visit by this delegation of New Zealand’s pilot training schools to Vietnam was incredibly important in putting New Zealand back on the radar of Vietnamese students looking to start their professional career as pilots.
Aviation New Zealand Chief Executive, Simon Wallace
“The delegation is showing Vietnam’s pilots of the future, along with Vietnam’s airline industry, why New Zealand continues to be a top training ground for the world’s pilots. With airlines such as Vietnam Airlines, VietJet, Bamboo Airlines and Pacific Airlines all wanting Vietnamese pilots to fly for them, we want to demonstrate why they should train in our schools to help meet this high demand.
“We will also be leveraging this visit to organise an event with representatives from the Civil Aviation Authority of Vietnam (CAAV) following the update of the Aviation Cooperation Agreement that was signed by the former New Zealand Prime Minister, the Rt Hon Jacinda Ardern, during her official visit to Vietnam last November,” said Mr Wallace.
ENZ’s Regional Director, Asia (excluding China), Ben Burrowes added that ENZ was delighted to be supporting Aviation NZ on this visit and the series of events planned from 20 to 24 November would provide a real opportunity to engage, in a coordinated way, with the Government, the aviation regulator and the airlines in Hanoi and Ho Chi Minh City. It also reflects an integrated approach by the New Zealand Government, peak industry body and pilot trainers.
“Engaging with the alumni from New Zealand reflects the critically important role they play in influencing new students to come to New Zealand for training. These alumni now fly for Vietnam’s biggest airlines.
“Not only does New Zealand offer world-class pilot training that meets all the necessary Vietnamese regulatory approvals, but students can enjoy an excellent lifestyle and student experience in any of the four locations around New Zealand in which our training schools are based. I am positive that the alumni will be able to attest to that,” added Mr Burrowes.
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For media enquiries contact:
Van Banh, Market Manager - Asia
Education New Zealand Manapou ki te Ao
Or
Jeremy Ford, CEO (travelling in the delegation)
International Aviation Academy; and
Chairman
Aviation New Zealand’s Training and Development Division.
Or
Simon Wallace, CEO
Aviation New Zealand
Simon.wallace@aviationnz.co.nz
Notes to Editors:
About Aviation New Zealand
Aviation New Zealand represents the interests of the commercial aviation community.
The four pilot training schools approved by the Civil Aviation Authority of Vietnam (CAAV) and Vietnam Airlines to train pilots that can then fly in Vietnam include:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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From the CE: Coming together to offer a New Zealand Education online
Through this initiative, we’re bringing a New Zealand education to those who can’t be onshore due to COVID-19 restrictions. We’re also tapping into a wider audience of learners looking for online options, and developing a pipeline of learners seeking a pathway to study in New Zealand.
This initiative supports the Government’s Recovery Plan for our international education sector. Part 3 of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services, one of three goals set out in the New Zealand International Education Strategy.
ENZ is supporting the international education sector through this initiative by facilitating engagement with a global audience online. Our partnership with FutureLearn lets us explore the value of promoting New Zealand content under a national online banner, as well as the benefits of partnering with third parties who have existing online audiences.
Some quick day-one statistics that I would like to share with you. We had close to 1,000 enrolments in a New Zealand-based course within the first 24 hours of launching. I expect to see very strong enrolment numbers once the promotional campaign funded by ENZ begins today (9 June).
FutureLearn host quality online courses that help learners build skills and upskill in areas of interest or need, from home – with potential to continue study in country (when border restrictions ease sufficiently) or continue online where available. The New Zealand collection collated for this initiative includes short courses from universities, English language and TESOL educators, vocational/institutes of technology and edtech educators including virtual reality developers and game designers. ENZ has funded the initial eight-week promotional campaign to celebrate the FutureLearn initiative’s launch.
We understand sustainability is becoming an increasingly important factor in a student’s study choices. Research commissioned by ENZ in May 2021 indicated that 79 percent of responders showed interest in studying sustainability and climate change as a subject.
Moreover, the QS Environmental Concerns Survey in 2019 found 79 percent of prospective international students were “somewhat more likely” or “much more likely” to choose a degree if the content helped them to learn about reducing their environmental impact.
A survey undertaken by Times Higher Education in April 2021 on students, sustainability and study choices showed that 80 percent believe in living their lives as sustainable citizens.
To cater for this, more than half of the courses included in this initiative are themed around sustainability. Courses like teaching and learning for sustainable education, English language for sustainability, and growing a sustainable workforce. It’s a great demonstration to the world that we take our cultural value of kaitiakitanga seriously.
Let me take this opportunity to also thank the providers who took the leap and joined ENZ on this new and exciting journey.
If you’re worried about missing this opportunity, it’s not too late to be part of the action. Get in touch with Project Manager Tim Brown [tim.brown@enz.govt.nz] for more information on how you can be part of this 12-month initiative, and any future initiatives that spring from this.
And if you’re keen to make the most of the New Zealand education offerings on FutureLearn, visit the following link: futurelearn.com/courses/collections/study-new-zealand
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao -
International Student Barometer results
In the 15 April issue of E-News we reported on the results of the International Student Barometer (ISB) survey of international students studying in the English language and PTE sectors.
ENZ commissioned ISB surveys of students at universities and Institutes of Technology and Polytechnics (ITP) to investigate the decision-making, expectations, perceptions and experiences of over 8,000 international students enrolled with these providers.
The surveys feature a global benchmark which indicate how New Zealand compares to other countries offering similar levels of study. Satisfaction can also be compared to previous ISB surveys in 2008, 2009, 2011 and 2013.
The good news is that overall satisfaction in the university and ITP sectors is high.
Eighty-eight percent of ITP students surveyed were satisfied with their experience. This on par with the global benchmark and the 2013 survey. ITP students showing the highest satisfaction level were from South Africa (100 percent), Nepal (98 percent) and Sri Lanka (96 percent).
Satisfaction at universities is also in line with the global benchmark, improving by two percent since 2013, to reach 90 percent. University students who were the most satisfied with their experience included those from Sri Lanka (98 percent), Tonga (96 percent), and England (95 percent).
Across the board, four out of five students would recommend their institution to other students thinking of studying there.
It’s worth noting that overall satisfaction levels vary noticeably by institution and by nationality. Each institution has received their own results to analyse and help inform the development of services and support for their student cohorts. It is important for institutions to be aware of their students’ expectations and needs - in particular, understanding and addressing the needs of the 20 percent of students who would not recommend their institution to others.
Generally speaking, the areas with lowest student satisfaction tend to be around costs, employment/employability and social life; many elements of which are issues for international students globally, not just in New Zealand.
One particular point for New Zealand institutions to keep in mind is the relatively high importance students place on employment/employability factors – both during and after study. Focusing attention on aspects such as work experience and placements, learning that facilitates students’ employability, and careers advice, will help avoid a mismatch between expectations and reality in this area. It will also boost the reputations of both the institution and New Zealand education.
You can read the ISB ITP summary report and sector presentation.
Read the ISB university summary report and sector presentation.
i-Graduate’s New Zealand Director, Kyla Steenhart, presented overall findings from the ISB surveys at the New Zealand International Education Conference 2015 in Hamilton in August. Check out her presentation regarding all four sector surveys here.
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Site reading
And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year. Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.
Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.
Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents. Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.
The New Zealand Education Story video is a feature of this site.
Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.
The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.
New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.
The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need. The newzealand.com website also has a link to The New Zealand Story.
The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.
newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.
The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.
Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.
The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering.
Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz
ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz
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New research shows New Zealand is a top‑three study choice for international students
The latest Global Brand Health and Awareness Survey found that 22 percent of prospective international students now place New Zealand in their top three study destinations, achieving the target set out for 2034 in the Government’s International Education Going for Growth Plan, nearly a decade early.
ENZ’s key focus is to bring New Zealand’s education brand to life internationally, highlighting the factors that most influence student choice, high‑quality providers, great student experiences, and strong graduate outcomes.
ENZ Acting Chief Executive Dr Linda Sissons said the findings show New Zealand is increasingly being seriously considered, not just recognised.
“This research shows New Zealand is firmly positioned alongside established global study destinations,” Dr Sissons said.
“What matters most is preference – a strong signal of intent – and we are seeing that grow across a wider range of markets.”
The survey expands brand tracking beyond the traditional “Big Four” markets, including the United States, United Kingdom, Australia and Canada to a broader group of 11 global study markets, offering a clearer picture of New Zealand’s competitive position.
Across these markets, preference for New Zealand is growing across its priority markets, supporting a more diversified and resilient approach to growth.
Awareness of New Zealand as a study destination is high at 79 percent across key source markets, on par with leading European and Asian destinations.
Dr Sissons said while awareness is an important foundation, preference is a stronger signal of genuine student intent.
“Awareness of New Zealand has been consistently strong. What’s particularly encouraging is seeing more students now move beyond awareness to actively considering and showing a preference for study in New Zealand,” she said.
The findings, which build on strong growth in New Zealand’s international student enrolments in 2025, excellent student experience results and strong public support for international education, will also inform ENZ’s 2026-27 market planning and investment decisions.
The full 2025 Global Brand Health and Awareness Survey will be published on ENZ’s IntelliLab, alongside market‑specific insights and a sector briefing.
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao
sai.raje@enz.govt.nz | +64 21 479 649
About Education New Zealand Manapou ki te AoEducation New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.
Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Around the world in five
Around the World in Five
NEW ZEALAND
How New Zealand inspires and cares for international students
The government has recently announced that 1,000 students will be allowed to return to New Zealand in stages from April 2021 onwards. This initiative is just the tip of the iceberg in a series of efforts set to eventually unfold –– all part of a rigorous recovery plan for its international education sector. “It underscores the government’s commitment to the international education sector, which is important in the country’s long-term economic recovery from COVID-19,” says education minister Chris Hipkins.
UNITED STATES
Looking ahead into the unknown: US study abroad sector predicts cautious recovery
Pent up demand to travel and a resilient sector is giving US outbound program specialists hope – following the collapse of business as a result of the global health pandemic. But some warn that recovery will be gradual and the market will not return to its usual vitality until after 2024.
AUSTRALIA
‘Very concerning’: Indian students abandon Australian universities
The number of new Indian students choosing to study at Australian universities collapsed by more than 80 per cent in the second half of 2020, in a further blow to the country’s more than $30 billion international education system.
GLOBAL
New edtech startups aim to reinvent the online classroom
The chaos of 2020 forced educators to quickly adopt video conferencing tools such as Zoom and Google Meet to teach their students remotely. While none of those services had been specifically built for education, it hasn’t taken long for a new generation of edtech providers to enter the marketplace.
GLOBAL
Why universities will need to digitalise to survive
Universities, and the role they play in society, are under threat from the impact of the ongoing pandemic.
