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New Zealand team connects with European educators
Representatives from all eight New Zealand universities and Te Pūkenga New Zealand Institute of Skills and Technology joined the European Association for International Education (EAIE) community exchange, run virtually this year from 28 September to 1 October.
At the New Zealand Pavilion, ENZ’s Europe team led a “What’s new in New Zealand” session on the global and local initiatives ENZ has launched to keep our sector engaged with international stakeholders. Participants showed particular interest in the new Studying Sustainability in Aotearoa New Zealand guide on Study with New Zealand.
Ahead of the event, ENZ briefed representatives from our tertiary institutions on developments in Europe over the past year and the next steps we are planning.
Four key education agents from Germany, France, Denmark and the United Kingdom joined a frank panel discussion on the current perceptions of New Zealand in their countries. The agents from our ENZ Recognised Agency programme (ENZRA) discussed the ways we can work together to make sure our international education sector is ready to go once border restrictions are lifted.
ENZ’s Europe Team also joined with the European Commission to co-host an online workshop on the European Union’s Erasmus+ education cooperation and exchange programmes. Representatives from New Zealand and Australian higher education institutions were invited.
The workshop, timed for the start of a new seven-year funding cycle, dealt with the basics of three key Erasmus+ projects – international credit mobility, Erasmus Mundus international study programmes and Jean Monnet Actions on teaching and research.
Another workshop, hosted by the European Commission in November 2021, will go into more detail. If you’d like to know more, get in touch with ENZ’s Market Development Manager Europe, Olga Elli at Olga.Elli@enz.govt.nz
Making global citizenship education a national priority
The webinar – a collaboration between Education New Zealand and AFS Intercultural Programs – canvassed the concrete steps that policymakers and educators can take to put global citizenship front and centre in curricula, teacher education and daily practice.
Daniel Obst, President and CEO of AFS Intercultural Programs, said the essence of global citizenship is being able to understand how we are connected, listen to other perspectives and take collective action.
“Global citizenship is not about stamps in passports, it’s about understanding our interdependence and our shared responsibility for our local communities and the world,” said Mr Obst.
It is mission-critical that governments invest in global citizenship education and expand access to global competence if we are to tackle the challenges of the 21^st century, he said.
Around 130 experts tuned in for the ‘Making global citizenship education a national priority’ webinar – timed to follow the Asia-Pacific Economic Cooperation (APEC) summit hosted by New Zealand in mid-November.
Carla Rey Vasquez, ENZ’s Global Citizens Manager, said the New Zealand International Education Strategy 2018 - 2030 is an example of best practice in signalling clear government support for global citizenship and giving government agencies a roadmap to work with.
“Fostering global citizenship is the glue that connects; is pivotal for raising the educational outcomes for both international and domestic students and helping us grow global connections,” said Ms Rey Vasquez.
Other nations could follow the New Zealand example and broaden the focus of the international student experience from academic education alone to cultural and social values, she said.
Romina Kasman, Head of Education Sector at UNESCO’s Multicountry Office, said global citizenship must be part of a holistic ecosystem.
“Global citizenship education must not be left to chance if we want to ensure equitable and inclusive access to it worldwide,” she said.
Lit Wei Chin, APEC youth representative and Auckland Unlimited’s Climate Change and Sustainability Executive, said the voices of young people were important to global citizenship.
Young people cannot be just a tick-box – they must be heard on the issues of the global economy, quality education, climate action, equity and empowerment of marginalized communities, he said.
Watch the full webinar – Making global citizenship education a national priority.
ENZ’s webinar partner – AFS Intercultural Programs – is an international, voluntary, non-governmental, non-profit organisation that provides intercultural learning opportunities to help people develop the knowledge, skills and understanding needed to create a more just and peaceful world.
ENZ moves to Study with New Zealand website
The official government site for advice on how to study with New Zealand has been completely rebuilt and rebranded, in line with ENZ’s new global brand campaign to attract more international students to a New Zealand education.
The Study with New Zealand website showcases the full range of choices available to international students, from studying in New Zealand to new, flexible options for online and offshore courses, and pathways from these courses to further onshore study or blended learning programmes. It replaces the Study in New Zealand site.
Students can search for a course, a school, an education agent or a scholarship in a more intuitive and comprehensive way. ENZ will add new functions to the site in early 2022, including more enhancements to the Finder tool.
The new website is a key part of ENZ’s strategy for the evolution of the New Zealand education brand, in line with the Strategic Recovery Plan for International Education, which aims to diversify our education offerings and rebuild a more resilient sector.
Inviting students to study with New Zealand is more than just a subtle shift in language.
The website asks students to take a new look at a New Zealand education. It features ENZ’s new brand messages, photographs and videos showing students learning online. All brand and campaign materials are available for use by international education providers and agents on the ENZ Brand Lab.
We welcome your comments and suggestions on the new site. Get in touch with Study with New Zealand digital project manager Brooke Dyer at feedback@studywithnewzealand.govt.nz
International Pathway Programme for Indonesian business students
The partnership, named the International Pathway Programme (IPP) in Business, will allow students in Indonesia to complete their first year of study with i3L School of Business, and then progress directly into the second and third year of study under the University of Canterbury’s Bachelor of Commerce programme.
ENZ’s Regional Director, Asia, Ben Burrowes, said the partnership marks an important milestone in New Zealand’s relationship with Indonesia in the education sector.
“We look forward to witnessing how the skillsets and knowledge of both student communities will merge to create a more well-rounded and enriching learning experience. We highly value our international education partners, and we hope to establish more such partnerships in Indonesia,” Mr Burrowes said.
i3L School of Business’s Vice Rector of Admissions, Marketing and Institutional Development, Dr Tjong Budi Santoso, said the launch of the partnership is momentous for the institution.
“It has always been a goal of ours to empower students by presenting them with the opportunity to further their studies in International Business in some of the world’s best universities, such as University of Canterbury. This marks the first time that we are partnering with an esteemed New Zealand university, and we look forward to building our working relationship with New Zealand and its educational institutions even further.”
University of Canterbury Business School’s Internationalisation Director, William Shannon, commented, “The importance of having international experience and connections is highly crucial today as more business is conducted on a global scale.
“We hope that both student communities will benefit greatly from this programme and can contribute even further to the future economy and society of both New Zealand and Indonesia.”
This education pathway to the University of Canterbury is now open for applications with the first intake starting in September 2022.

Upcoming offshore events related to international education

Dates	Event	Location
21-25 March	Forum on Education Abroad Conference 2022 Annual conference of the Forum, a non-profit membership association that provides training and resources to support high quality education abroad experiences. Contact: Lewis Gibson	Chicago, Illinois, USA
24, 31 March, 7, 14,21,28 April	Agents Workshop Series: The NEW Choices A series of 8 webinars aims to provide Vietnamese agents with updates on new programme offerings across sectors, and new perspectives when looking at NZ offerings. Contact: Van Banh	Viet Nam
26 March	New Future, New You, New Zealand A co-funded virtual session between ENZ and one of our ENZRAs in Indonesia, SUN Education. The objective is to maintain a pipeline of interested students ready to pathway to New Zealand universities when the border reopens. The event will feature reps and gradvocates from UC, Otago, Waikato, and Massey University. Contact: Naluri Bella	Indonesia
27-31 March	Asia-Pacific Association for International Education Conference and Exhibition 2022 APAIE brings together professionals who are passionate about international education from across the globe to network, improve professional skills and learn about new developments in international education. Contact: events@enz.govt.nz	Online
27-29 March	Global Higher Education Exhibition (GHEDEX) Organised by the Omani Ministry of Higher Education, Research and Innovation, GHEDEX brings together education providers, secondary and tertiary students, parents, and young professionals from across the Gulf region. Contact: Bronwyn Shanks	Muscat, Oman
27 March, 3,10,17 April	NZ Scholarship Boot Camp for students Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain updated scholarship info, enhance necessary skills and meet up with NZ institutions to plan their study abroad journey. Contact: Van Banh	Viet Nam
31 March	Kōrerorero: Conversations That Matter – UN Sustainable Development Goal 4 Join an exclusive conversation about access to quality education with university vice-chancellors from Brazil, Colombia, and New Zealand. Contact: Bruna de Natale	Latin America
2, 3, 9, 16-17, 24 April	Youth Runway Campaign – NZ and Viet Nam school students Part of ENZRA Co-funding Activities, this initiative offers a series of workshops for Vietnamese students to obtain skills and knowledge about Global Citizens towards SDG – Marine Health, as well as make friends and interact with NZ students. Contact: Van Banh	Viet Nam
25-27 April	FAUBAI Conference 2022: Known Concepts, New Meanings - What has changed in the internationalization of higher education? How can the future of the internationalization of higher education be projected? ENZ is a silver sponsor for this year’s virtual event and will have a virtual booth. Contact: Bruna de Natale	Latin America
28 April	FPP Latin America virtual postgraduate fair An easy and convenient way to meet with over 90 international universities to find the right postgraduate program. ENZ will host the "Study With New Zealand Pavilion”, having 14 institutions representing a variety of NZ institutions (English New Zealand, PTEs, Te Pūkenga and universities). Contact: Bruna de Natale	Latin America

Education Products & Services

Overview

Education products and services (EPS) companies are an important part of Aotearoa New Zealand’s international education industry, supporting learners and education at all ages and levels in New Zealand and around the world.

More than ever before, EPS companies are supporting and informing the way education is consumed around the world. Students benefit from more individualised digital learning content, while education systems benefit from more dynamic, fit for purpose education tools and services specifically designed and aligned to meet curriculum requirements.

With the ability to develop ‘weightless technology-based resources and tools’, EPS can now have a low environmental impact. Learning and education support need not be ‘place-based’ and the ability to access learning can now be from anywhere, anytime. This in turn supports a more equitable education system, one that can develop confident, well equipped digital citizens around the world.

About the EPS sector

The EPS sector in New Zealand includes education publishers, and education technology (EdTech) companies.

Key capabilities include:
- Platforms for administration, student management, content management and learning management within the education sector
- Digital learning content and services used by learners, education providers and organisations connected to education and learning
- Consultants and advisors with specialist EdTech and educational publishing domain knowledge that support the education sector with expertise on product design, learning design or organisational development
- Digital and print designed and developed curriculum aligned tools from ECE to postgraduate study and lifelong learning.
Education publishers

New Zealand’s education publishers have a proud record of innovation and forward thinking. They are pioneers in early childhood education, reading recovery, big book shared reading, and in the revitalisation of New Zealand’s indigenous language and culture. They have also been early adopters of digital formats and technologies.

They have reached learners and educators in 60 countries, in some cases for more than 40 years. They are also major providers of literacy materials and resources to Australia, the United States, the United Kingdom, China and others.

The Publishers Association of New Zealand Te Rau o Tākupa (PANZ) represents 30+ education publishers. PANZ provides learning and development opportunities, professional advice, and national and international representation for its members.

To find out more about New Zealand’s education publishers click here.

Education technology companies

From New Zealand to the world - it’s a path many New Zealand EdTech companies have followed.

More than 90% of New Zealand EdTech businesses export across the globe. Principal markets are the United States and Australia which account for 50% of exports, followed by Asia and Europe which account for another 30%. The remaining markets span the Middle East, Africa, and Latin America.

Established in 2017, the Education Technology Association of New Zealand (EdTechNZ) connects, supports and promotes EdTech companies to advance the sector’s ambitions domestically and for export.

A range of EdTech platforms and technologies – from immersive reality platforms (AR, VR, MR) to artificial intelligence (AI) and more – can be found in a number of education categories and tools including:
- Knowledge and content tools
- Education management systems
- Delivery models
- Experiencing learning tools
- Learning support platforms
- Assessment and verification tools
- Workforce skills and talent training and management.
To find out more about New Zealand’s EdTech community ecosystem click here.

Resources and support for EPS companies

ENZ’s role

ENZ, in conjunction with NZ Inc agencies, seeks to support the sector’s export aspirations.

At a policy development level this has included acknowledging the contribution and role of the EPS sector in government strategies and policies, such as the New Zealand International Education Strategy and the Recovery Plan for International Education.

Across the industry ENZ also partners with professional associations, PANZ and EdTech NZ, to undertake research and strategic initiatives, facilitating introductions and connections for EPS companies, including through the New Zealand government’s offshore networks.

ENZ supports visibility and awareness raising activities of the EPS sector, promoting and marketing New Zealand education in global markets, and also sharing data and insights into global and emerging markets.

Recent ENZ initiatives
- ENZ partnered with PANZ to undertake research into Export Market Opportunities for Education Publishers in 2021. The research paper can be accessed from Intellilab.
- ENZ supported the development of the Education Publishers website.
- In 2021, ENZ partnered with EdTechNZ to develop the Aotearoa EdTech Excellence white paper. This paper outlines the New Zealand EdTech community’s kaupapa (values), history, landscape and opportunities.
- ENZ also partnered with EdTech NZ to develop an ecosystem map of the EdTech community.
NZ Inc agencies

Other New Zealand government agencies may also offer help, advice, and support to the EPS sector at various times.

The Ministry of Foreign Affairs and Trade (MFAT) is the Government’s lead advisor on foreign affairs and trade. It works to build a safe, more prosperous and more sustainable future for New Zealanders by forging strong international connections with diplomats, trade negotiators, analysts and advisors from other countries. The Ministry works with global organisations such as the United Nations, the Commonwealth, the World Trade Organisation (WTO) and the Organisation for Economic Cooperation and Development (OECD). At a regional level it works with APEC, ASEAN and the Pacific Islands Forum.

New Zealand Trade and Enterprise (NZTE) supports exporters to grow their businesses internationally.

You may be able to access the following NZTE services:
- Subscribe to NZTE’s myNZTE for up-to-date market insights, tools, and export guidance
- New Zealand Story supports exporters to tell their story to the world and offers the FernMark Licence programme to the EPS exporter community
- The New Zealand Tech and Innovation Story has a useful toolkit for digital education exporters.
For more information

If you are a New Zealand education publisher or EdTech company and want to learn more about how ENZ may be able to support you, we are here to help.

Please contact Alana Pellow in the ENZ Industry team.
Strong start for Cohort 4 international students
Already more than 3,500 international students have been nominated by their education providers and confirmed by education agencies. More than 1,900 of these students have had their Request for Travel approved and have been invited by Immigration New Zealand to apply for their student visas, since the process opened on 13 April 2022.
Places remain available for students with a number of ELS and PTE providers. Only education providers can nominate students for this cohort. Interested international students or their agents should contact ELS or PTEs as soon as possible. Of the 5,000 places in this cohort, 1,000 were allocated to ELS and 850 to PTEs, with the remainder going to universities, Te Pūkenga, and secondary schools.
Once they have been nominated by an education provider and confirmed by education agencies, students have two weeks to make their Request for Travel through the Immigration New Zealand website. Following approval of the Request for Travel, students then have one month to complete and submit a student visa application to Immigration New Zealand, in time for a mid-year start for their studies.
Education providers are due to complete their nominations by 6 May 2022. Any unused places will be transferred to other providers, which means that some providers may get additional places as part of the reallocation process.
This is the fourth cohort of international students to be granted a border exception to enter New Zealand and is part of the progressive reopening of our borders. All visa categories are due to reopen from October 2022 onwards, including visitor and student visas.
For more information on this cohort of international students, see Cohort 4 » Education NZ (enz.govt.nz)
Education New Zealand marks reopening of borders with new global campaign
Denver Colorado, 31 May 2022: Education New Zealand Manapou ki te Ao at the NAFSA Conference in Denver, Colorado today revealed for the first time a new global marketing campaign emphasising New Zealand’s unique attributes for international students as the country opens for business on 31 July after two years of closed borders.
Central to the campaign are the stories of eight international students from, China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The students share their experience of study and life in New Zealand, and the benefits that result from the weaving together of different cultures in a uniquely New Zealand way.
Education New Zealand invited the eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga (care of people), kaitiakitanga (care of place), and the pōtiki spirit of youthful energy and finding a better way. The narratives in the campaign are focussed on the students’ experiences and goals, and explore themes such as work and career readiness, sustainability, and innovation through collaboration. It is a campaign authentically rooted in Te Ao Māori values.
“The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” says Ms. Nathan. “Our ‘kākahu’ (garment) symbolises not only this attainment, but most importantly the cultural journey these students have undertaken and will continue throughout their lives. Their experience in New Zealand has changed them, weaving and sharing the values of Te Ao Māori into the unique cultures of their own homeland. The final kākahu designs are a unique collaborative effort, globally-minded and inspiring – just like the students.”
Kiri Nathan is best known for her extensive experience of the modern fashion world infused with her Te Ao Māori roots. She has developed pieces for international figures including Barack Obama, Beyoncé, and the Duchess of Sussex. As a Māori mentor running the Kāhui Collective, she has seen a significant number of NZ Māori fashion designers feature at the NZ Fashion Week, Guangzhou Fashion Week, Hong Kong Fashion Week, and the Fiji fashion week. She also led a delegation to China to meet high level fashion networks and create pathways to market.
More than qualifications
At the core of the campaign is the concept that education with New Zealand is far more than the attainment of academic qualifications.
“What we offer global students is an opportunity to experience something new, different, and ongoing,” says Education New Zealand Chief Executive, Grant McPherson. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life.”
“When you study with New Zealand, you’re invited to bring your whole self. You will benefit from New Zealand’s cultural values as well as our high-quality education that embodies innovation, practical learning, and preparing you for the future.”
“But we also know New Zealand benefits too. We want students to bring their stories, their culture, and their perspectives so that we can learn from each other and build a future that is connected, strong and adaptable.”
Across the eight kākahu three sustainable textile options have been used in their manufacture – upcycled commercial linen, sustainable wool from New Zealand mills, and deadstock from fabric wholesalers.
The campaign was launched as part of Education New Zealand’s participation at the NASFA 2022, the world’s largest international education conference and Expo in Denver, Colorado. The campaign will roll out across New Zealand’s key partner countries from June 2, 2022 and runs for 12 weeks initially.
The eight students:
Hanbo Wang (Kevin), from China, studying Viticulture and Wine Science at the Eastern Institute of Technology in Hawke's Bay.
Octavius Jones, from the United States of America, a PhD student in the Te Kawa a Māui department at Victoria University of Wellington. Octavius is studying digital storytelling, African and Māori studies.
Tiara Das, from India, studying Science - Psychology and Neuroscience at the University of Otago in Dunedin.
Bryann Avendaño, from Colombia, studying Civil and Natural Resources Engineering at the University of Canterbury in Christchurch.
Hanna Watanabe, from Japan, is a Year 12 High School student at Rangiora New Life School, in Rangiora, Canterbury.
Khanh Phuong LE, from Vietnam, studying Law at Waikato University, Hamilton.
Atis Suksingha, from Thailand, studying Commerce, majoring in International Business and Marketing at the University of Otago.
Malina Grube, from Germany, studying Law at the University of Auckland, Auckland.
To learn more about our new campaign, visit I AM NEW on Study with New Zealand, and watch our campaign hero video below:
YouTube
New Zealand Global Competence Certificate Named Finalist for Two PIEoneer Awards
The PIEoneer Awards recognise innovation and achievement in global education each year. The New Zealand Global Competence Certificate is a finalist in two categories: 
- Public / private partnership of the year
- Progressive education delivery award.
A model for delivering global competence education virtually and at scale
ENZ, AFS, and Massey University joined forces to deliver global competence education virtually, at a time when students were unable to travel and schools were unable to host international visitors due to the Covid-19 pandemic.
The Global Competence Certificate was ideal in this situation, as it develops self-awareness, empathy, critical thinking, cross-cultural communication and flexibility—global skills essential to live, work, and make a real impact around the world.
ENZ provided full scholarships to increase access; AFS developed a customised version of their Global Competence Certificate and trained a cadre of qualified facilitators in New Zealand; and Massey educators delivered the New Zealand programme so participants got a taste of the New Zealand teaching style.
1,000 learners in 13 countries reached 
Mixed classes with learners from different countries, provided a rich cultural experience and a chance to connect with peers offshore in a virtual exchange, despite travel restrictions.
The nearly 1,000 students and teachers in New Zealand and 13 other countries developed global competence skills they described as “life-changing” and “the best thing in the pandemic.” Ninety-eight percent of the programme attendees said they were ‘very satisfied’ or ‘satisfied’ with the Global Competence Certificate, and 95 percent rated their experience as ‘excellent’ or ‘very good.’
Thanks to the overwhelming success of this programme, the partnership will continue as borders reopen and international travel is back on the agenda, with more than 400 learners benefitting from the New Zealand Global Competence Certificate in 2022.
Supporting a nationwide international education strategy 
This collaborative project directly supports the Government’s International Education Strategy and helps students and teachers develop their cross-cultural skills together with their global peers.
“As well as helping to develop the global citizens of tomorrow, this programme demonstrates the reciprocal benefits of international education, giving our rangatahi a chance to learn with high school students from around the world, and giving their offshore peers a chance to learn ‘with’ New Zealand and our unique way of thinking,” says Grant McPherson, ENZ Chief Executive.
“Interacting and communicating effectively with people around the world is an important skill. Massey University’s significant experience teaching online, utilising the excellent customised content from AFS and the ongoing support of ENZ, provides a great opportunity for students to gain the knowledge and capabilities they need to live, work and learn in a connected world,” says Tere McGonagle-Daly, Students and Global Engagement, Massey University.
The award-winning Global Competence Certificate, developed by AFS Intercultural Programs, is used far beyond New Zealand. As of 2022, it’s used in more than 60 countries with 15,000 learners of different ages and backgrounds.  
“Educating more young people to become global citizens is mission-critical for our world. At AFS we are committed to ensuring that everyone has access to intercultural learning and can gain skills such as cross-cultural communication, empathy, and conflict resolution to effectively bridge differences,” concludes Daniel Obst, President and CEO of AFS Intercultural Programs.
Learn more about the PIEoneer awards and see other finalists here. Winners will be announced on Friday 9 September 2022.
From the CE: Putting NZ back on the map in 2022-23
With relatively low numbers of international students currently in New Zealand, the primary focus for Education New Zealand Manapou ki te Ao (ENZ) over the 2022-23 year will be on rebuilding the sector. The rebuild will have an emphasis on quality and long-term sustainability. We will be working closely with our key sector partners here and around the world to put New Zealand back on the map.
This focus is reflected in the draft refresh of the New Zealand International Education Strategy 2022-30, in our recently published Statement of Intent 2022-26 and Statement of Performance Expectations 2022-23, and in our internal business planning for the year ahead.
The high impact global marketing campaign, I AM NEW, launched at NAFSA in late May, provides a strong starting point for the rebuild. As well as raising New Zealand’s profile by attracting significant international media coverage, the campaign has so far reached over 115 million users. This is a unified, overarching promotion on behalf of New Zealand’s international education providers – an essential approach for us to be heard in this extremely competitive sector. We have focussed the promotion on ten partner countries: Brazil, China, Colombia, Germany, India, Japan, South Korea, Thailand, United States, and Viet Nam. The current phase of the campaign includes highlighting individual student stories.
Travel to partner countries to support the work of locally based ENZ staff and our NZ Inc agency partners is also an important part of promoting New Zealand’s education. Prime Minister Jacinda Ardern’s visit to Singapore and Japan in April, and Education Minister Chris Hipkins’ travel to the United States, Brazil and Chile in May-June have delivered the clear message that New Zealand is open for business, raised awareness of our quality education offering, and progressed our relationships in these countries. You can read more detailed reports about the trip to North and South America in this month’s E-News, and we’re currently planning our forward schedule of travel to other key partner countries.
After discussions with education providers, we have finalised the programme of in-market events where New Zealand will be represented through until the end of 2022, and this is now available on our website here.
The reopening of New Zealand’s borders has also enabled the Prime Minister’s Scholarships for Asia and Latin America to restart this year, so New Zealanders have the opportunity to learn from international experiences and develop their global citizenship competencies and networks. Decisions were recently announced on the first round of group applications, while applications for individual scholarships are open until 31 August 2022.
This month we also formalised a new partnership between the Ministry of Foreign Affairs and Trade and ENZ that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme from November 2022. This is an excellent example of ‘NZ Inc.’ cooperation that plays to each agency’s strengths. You can read more about the partnership in this issue of E-News.
He ora te whakapiri, he mate te whakatāriri – Unity is strength
Grant McPherson