Search
Showing 10 of 186 results for 丁树江 投资价值分析 学位论文 电子科技大学 2024 页码
-
“Feedback is a gift” - Education New Zealand Manapou ki te Ao’s 2023 Sector Survey
We would like to thank the many respondents who took the time to answer the survey, including universities, schools, Private Training Establishments, English Language Schools, education product and services companies, Te Pūkenga, peak bodies, and regional economic development agencies.
Undertaken annually, the survey helps ENZ to understand what is important to the sector, what services and support provide the most value, and where there are opportunities for ENZ to improve our offerings.
In 2023, 73% of the sector agreed that ENZ’s services and support over the past year had added value to their organisation, Business and market advice and E-News were ranked as the most useful services.
Areas such as ENZ’s in-market advice and informed intelligence were highlighted as being helpful to the sector in making timely, informed decisions, as is the support to re-establish and consolidate presence in existing markets while exploring new growth opportunities. The opportunities that ENZ provides for international partnerships was also highlighted as helpful.
The survey is also important in identifying the areas in which the sector would like ENZ to focus more. This included more advance notice on upcoming events and opportunities, providing more clarity on the range of services and support available and building more strategic partnerships across the wider sector.
Sharon-May McCrostie, ENZ’s Director of Sector Engagement said that while this survey is held annually, ENZ welcomes ongoing feedback on how ENZ can best support the New Zealand international education sector to grow.
“These surveys are considered an important scorecard for us to understand where we are meeting expectations with our stakeholders but also opportunities to improve our support to the sector.
“Looking ahead to 2024, the sector has said it would like to see us improve our engagement around integrating views of the sector in our planning and promoting the value that the international education sector brings to NZ,” added Sharon-May.
For information on ENZ’s digital tools, resources, and insights available to the NZ international education sector, check out MaiENZ.
-
New Zealand and Viet Nam sign Arrangement, strengthening education ties
This arrangement was signed by New Zealand Minister for Tertiary Education and Skills, Hon Penny Simmonds and Viet Nam’s Minister of Education and Training, Nguyen Kim Son during the Prime Minister of the Socialist Republic of Viet Nam His Excellency Phạm Minh Chính’s visit to New Zealand from 9 – 11 March. Prime Minister Pham and Prime Minister Luxon witnessed the signing of this arrangement, which covers the period 2023 – 2026.
The EEA, which will replace the Strategic Engagement Plan on Education (SEP) 2020 – 2023, identifies areas of engagement and sets new targets over the next three years.
Specific areas covered in the arrangement include collaboration and information exchange in English language training, short courses and executive education programmes that New Zealand provides in Viet Nam.
The arrangement will also explore opportunities to build mutual value in English language literacy, early childhood education and science, technology, engineering, and mathematics (STEM) disciplines. Sharing and publicising scholarship programmes in both countries will be undertaken while institutions will also be encouraged to increase research engagement as well as student, lecturer and research exchange activities.
Both countries have also agreed to actively support the activities of alumni groups in both Viet Nam and New Zealand, and celebrate the lifelong connections generated through these networks.
The signing of this arrangement with Viet Nam aligns with the New Zealand Government’s priority to revive international education, lift its contribution to New Zealand’s economy, and diversify international education markets. Concerted effort is going into deepening and broadening our overall bilateral relationship with countries in Southeast Asia including Viet Nam, including our trade and economic interests.
ENZ’s Acting Chief Executive, Linda Sissons, said the Education Engagement Arrangement provides an important opportunity to build on the longstanding education partnership between New Zealand and Viet Nam.
“Viet Nam is a multi-sectored market for New Zealand’s international education industry and an important source country for international students.”
“This arrangement demonstrates to prospective students and their families that New Zealand is a partner of choice for the Vietnamese Government in the field of education, which aligns with the New Zealand Government’s priority to build a more resilient and sustainable sector.”
“With its strong focus on partnerships, the arrangement also lays an excellent foundation for further growth by New Zealand’s tertiary sector. It presents real opportunities for our EdTech sector to continue to build on the recently completed market familiarisation trip, with further development of opportunities that support Viet Nam’s digital transformation strategy.
Bilateral meeting between New Zealand and Vietnam during the Prime Minister of Vietnam, His Excellency Mr Pham Minh Chính's visit to New Zealand. March 11, 2024 in Wellington, New Zealand. Photo by Mark Tantrum.
The first Strategic Engagement Plan on education (SEP) was signed in 2015, laying the foundation for a strategic education partnership between New Zealand and Viet Nam. The SEP sits under our overarching bilateral Education Cooperation Arrangement between the Ministries of Education, which was refreshed in 2022. The SEP was renewed in 2018 and again for the period 2020 – 2023, between Education New Zealand and Viet Nam’s Ministry of Education and Training (MoET) and was signed during the year we marked the 45th anniversary of diplomatic relations with Viet Nam (2020). This built on existing education initiatives and identified new opportunities to be co-developed and delivered for the mutual benefit of both countries. You can read about the last signing of the Strategic Engagement Plan in 2020 signing here.
Following the signing of the EEA, both education ministers participated in a bilateral meeting to discuss the education relationship between the two nations, current priorities and the development of activities under the new arrangement. This discussion touched specific areas of collaboration such as early childhood education, institutional partnerships and vocational training.
Minister Penny Simmonds present Minister Nguyen Kim Son a gift following the bilateral education ministers meeting.
New Zealand is offering Vietnamese students two government scholarship programmes for secondary school study (the New Zealand Schools Scholarships – NZSS) and for postgraduate study (the Manaaki New Zealand Scholarships). In view of increasing demand for study with New Zealand, ENZ has implemented a wide range of initiatives to equip Vietnamese learners with the 21st century skills, and support families in obtaining up-to-date information to plan for their study journey in New Zealand.
The New Zealand Education Day, ENZ’s flagship event, is scheduled on 19 and 20 October. It has been held annually since 2017 and attracts hundreds of visitors.
-
ENZ Agent Seminars in China make a strong impact for rebuilding connections
China is the largest source of international students for New Zealand with agents being the leading channel for student recruitment in this market. Building strong connections between providers and agents in China is critical to recovering student mobility, improving awareness of New Zealand as a study destination and strengthening New Zealand's market position. ENZ's Agent Seminars in China are a well-recognised and impactful way of building relationships with a range of key agents.
Education Counsellor and ENZ’s Regional Director Greater China, Michael Zhang, (far left) at the Beijing Agent Seminar with representatives from New Oriental Education Agency and H.E. Grahame Morton, New Zealand Ambassador to People’s Republic of China.
In addition, Agent Seminars also help to keep agents informed with the latest official information and is an important tool that Education New Zealand Manapou ki te Ao (ENZ) and other NZ Inc agencies use to share such information. According to recent Immigration New Zealand (INZ) data, agents in China have a high approval rate for student visa processing.
Currently, ENZ runs its Agent Seminar series twice a year in this region and this latest series of events held in Chengdu, Shanghai, Hong Kong and Beijing were supported by the New Zealand Ministry of Foreign Affairs and Trade (MFAT) and INZ. INZ’s China-based representatives gave in-person presentations, an initiative which was well received with 88% of agents reporting its inclusion as “very or extremely important to their attendance” in a post-event survey.
Participants at the Hong Kong Agent Seminar discuss New Zealand education offerings.
Kevin Wang from the International College of Auckland presenting at the Shanghai Agent Seminar.
To leverage the visibility of New Zealand education providers in the China market, ENZ facilitated media interviews and social media recordings for participants at the Shanghai and Chendgu Seminars. New Zealand providers and ENZ representatives in Chengdu conducted interviews with 13 journalists, the highest response rate for media attending Agent Seminars to date. As a result, three million views were achieved from 58 stories published by 27 local media outlets, with New Zealand university representatives quoted in a media story and an exclusive interview and story for Te Pūkenga on the uniqueness of New Zealand's vocational education in a separate article.
Joyce Zhang, University of Otago, is interviewed by a journalist from local media in Chengdu at the ENZ Agent Seminar.
In Shanghai, the ENZ Shanghai team delivered a China marketing insights session for sector representatives. The presentation titled “Unlocking China’s Education Market: Insights and tools for success” covered:
-
The key drivers of the consumer
-
China’s media/digital/social media landscape
-
The big four – WeChat, Little Red Book, Douyin and Bilibili (case studies included)
-
ENZ’s China local marketing plan.
Anyone interested in receiving a copy of the Marketing Presentation can access this here on ENZ’s Intellilab.
ENZ collaborated with Shinyway, the largest agent in the eastern region of China to produce short videos for the agency to promote online. The online promotion aimed to leverage brand awareness of a New Zealand education showcasing New Zealand providers attending the Shanghai event. A big kudos goes to the 18 brave New Zealand representatives who accepted the invitation to participate in the filming. Education Counsellor and Regional Director Greater China, Michael Zhang, was also interviewed to present the advantages of a New Zealand education and our institutions across all sectors.
Shinyway has published all the videos on their consumer-facing social media platforms, including WeChat, Little Red Book, and Weibo. The collaboration enhances New Zealand providers’ market exposure by leveraging Shinyway's influence across their digital platforms and reaching prospective audiences in China elevating our brand profile within a highly targeted audience group.
Mary Nixon, Principal of Takapuna Grammar School participating in the recording for sharing on social media. The first trial video published on Shinyway's WeChat received over 300 engagements including likes, shares, favorites and comments.
87.5% of New Zealand education providers also said that “attendance at the seminars was either “very valuable” or “valuable” for their organisation.”
The dates and locations for the next round of Agent Seminars in China will be announced soon. These details will be posted on the ENZ Events page along with the link for registering.
-
-
Agents get a taste of ENZ’s ‘Future of Sustainable Food’ pilot at ICEF ANZA 2024
Over 50 international education agents at the ICEF ANZA workshop held in Ōtautahi Christchurch from 22 to 24 April experienced Education New Zealand Manapou ki te Ao's (ENZ) education pathways prototype (Stage 1). The prototype was designed to introduce students to the huge global opportunity around sustainable food design and production, and the world-leading education pathways from New Zealand institutions that can open employment doors into a wide range of exciting careers.
“In New Zealand, you can learn from top experts and study in the heart of where food is grown, technology is advanced, and industry opportunities abound."
This pilot came about in response to agents’ demand for more information about what expertise sets New Zealand apart from other destinations and makes a New Zealand education unique.
An education agent from Australia trials the ‘Future of Sustainable Food’ prototype at the ICEF ANZA conference held in Ōtautahi Christchurch last month.
To develop the pilot, ENZ worked with Jix Reality – a Christchurch-based tech company headed up by an ex-international student to New Zealand – using virtual reality to provide an immersive and engaging experience, including examples of real New Zealand study environments. The user journey involved a visualisation of the full breadth of the food production value chain, illustrating how this goes well beyond agriculture to encompass other domains and careers such as food engineering, value chain management and marketing. The experience went on to highlight New Zealand’s credentials as one of the world’s top food developers and exporters, and allowed the user to browse relevant study programmes and consider which one could lead them to their desired future career.
Jix Reality Founder, Sakthi Ranganathan, (right) is seen here demonstrating the sustainable food production narrative on an interactive table with an education agent from Kenya.
ENZ’s General Manager Sector Engagement and Innovation, Wendy Kerr, was on hand at the workshop to talk to the agents and collect feedback via a survey. Wendy said that the results were very clear – agents agreed almost unanimously that the prototype provided new and useful information about New Zealand’s strengths, study pathways for students and future employment opportunities in this field.
“92% also confirmed that this experience made it more likely that they would recommend New Zealand as a study destination.
“One agent said that they think it is a great tool to market New Zealand as students can see their future and make informed decisions while another told me that it was a great experience and the tech and approach is ahead of its time,” added Wendy.
ICEF ANZA Chief Executive, Markus Badde, trialled the VR experience and is pictured here providing his feedback to Jix Reality Founder, Sakthi Ranganathan, and ENZ’s GM Sector Engagement and Innovation, Wendy Kerr.
Attending education providers also had the opportunity to try the prototype, one describing it as “a wonderful virtual reality marketing tool which is of enormous value to agents, schools and service providers. A great investment and even better you have used a Christchurch based company to develop it.”
This pilot forms part of ENZ’s Innovation and Growth programme, seeking new ways to support the diversification and growth of the international education sector. The next stage for the pilot will be for ENZ’s Innovation and Growth team to use the feedback collected to develop the prototype further. It will then be turned into a marketing tool that is more accessible, informative and scalable for agents to use with students.
If you’d like to help us with beta testing or contribute content to future stages please register your interest with tim.brown@enz.govt.nz.
-
Indigenous internationalisation a hot topic across North America
The topic of Indigenous Internationalisation has been proving a popular one at international education events across North America recently. Education New Zealand Manapou ki te Ao (ENZ) Associate Director of Engagement, Natalie Lulia, was asked to share her thoughts alongside experts in panel discussions in both the United States and Canada in May and June. The invitations offered a good opportunity to showcase the important work that Aotearoa New Zealand is doing in indigenous-to-indigenous engagement and internationalisation and our unique approaches to international education.
It was at the 76th annual NAFSA Association of International Educators conference in New Orleans that Natalie was first invited to take part in a panel talk on the subject “What is indigenous-led internationalisation?”. Natalie was joined on the panel by Distinguished Professor Jacinta Ruru, Deputy Vice-Chancellor Māori at the University of Otago, and Paulette Tamati-Elliffe, Manager at Te Rūnanga o Ngāi Tahu.
The panel explored how indigenous and non-Western knowledge and worldviews are essential for intercultural learning through the experiences and work of Māori education experts. The panel provided examples of how indigenous ways of knowing and being can enhance intercultural learning and what Indigenous-led internationalisation looks like in practice.
The panel was moderated by DuBois Jennings, ENZ’s Director of Engagement North America, who noted that the session was extremely well attended.
“It was very inspiring listening to our panel of experts share their thoughts with a very attentive audience. It was so popular that people were standing at the back, which is indicative of how the global international education community values our expertise in this area,” said DuBois.
A te ao Māori approach to education was then the feature of Chief Executive for Te Whare Wānanga o Awanuiārangi, Professor Wiremu Doherty, who delivered a powerful keynote address at the British Columbia International Education Week Conference in Vancouver in June. Natalie joined Professor Doherty in a panel presentation on: ‘Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving.’ Also on the panel were Sarah Child and Kelly Shopland from North Island College in British Columbia, Canada who had recently returned from visiting Aotearoa New Zealand with a group of indigenous Canadian students in May.
ENZ’s Natalie Lulia participating in the panel discussion on ‘T Talking Circle: Exploring the intersection between Internationalization, Indigenization, Decolonization and what it means to be Indigenous Serving’ at the British Columbia International Education Week Conference in Vancouver in June.
Professor Wiremu Doherty, CE of Te Whare Wānanga o Awanuiārangi, delivers his keynote address on Māori education at the British Columbia International Education Week Conference in Vancouver in June.
Natalie said that it was an honour to have been invited to speak at both events, alongside experts who are the driving forces behind this work within iwi, universities, and government agencies in Aotearoa New Zealand.
“International educators around the world are showing increasing interest in the unique approach we take to international education here in Aotearoa New Zealand. We are seen as a country that is leading the way in indigenous-to-indigenous engagement and internationalisation.
“These opportunities are not just a chance to share our experiences, but importantly an opportunity to learn from each other. We can learn from indigenous educators, thought leaders and communities here too - this is important in building reciprocal and meaningful partnerships,” said Natalie.
Natalie added that “This is a key area that Aotearoa New Zealand can leverage to support student mobility, research collaboration and partnerships with institutions around the globe. ENZ will continue to work with our education partners, Māori and indigenous communities and use these platforms to share our expertise and ultimately grow indigenous international education for our country”.
Upcoming platforms to continue showcasing Aotearoa New Zealand’s approach to indigenous internationalisation will take place at the next Global Inclusion 2024 Annual Conference in Washington DC on 29 October to 1 November. Then in March 2025, the ENZ North America team will be leading a one-day symposium highlighting indigenous international education at the Forum on Education Abroad conference in Toronto, Canada.
If anyone is interested in connecting with the ENZ team in North America to have a chat about this topic or receive further information, please email northamerica@enz.govt.nz.
-
NZIEC KI TUA 2024 photo feature
You can also check out a highlights reel of delegate's contributions to the conference blackboard below. See if you can spot yourself!
-
Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
-
New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
-
Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
-
87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
-
fifth for overall higher education quality (QS World University Rankings 2026)
-
second on the Sustainable Trade Index
-
third-most peaceful country in the world (Global Peace Index 2025)
-
first for work-life balance (Global Life Work Balance Index 2025)
-
tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
-
ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
-
ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.
-
ENZ showcases New Zealand’s commitment to sustainability in education and UN SDGs in India
Education New Zealand Manapou ki te Ao (ENZ) hosted a vibrant Sustainability Carnival on 14 November at the New Zealand High Commission in New Delhi to round off ENZ’s #SustainableTomorrow campaign that was designed to highlight New Zealand’s commitment to SDGs and sustainability in education.
The event showcased New Zealand university course offerings and officially launched ENZ’s Sustainability Guide, a comprehensive resource profiling course offerings in sustainability at New Zealand universities and the New Zealand Institute of Skills and Technology (NZIST).
The event saw over 150 attendees, including representatives from five New Zealand universities, three Indian universities, and students, parents, and teachers from New Delhi’s international schools. The Sustainable Tomorrow campaign was launched as a comprehensive digital and social campaign to spotlight sustainability within the educational landscape. Through diverse activities, and partnerships, the campaign highlighted New Zealand's commitment to embedding sustainable practices in education. It reached 82,266 accounts via the New Zealand in India Instagram page, engaged 2,935 accounts and saw 165 profile visitors.
As part of the campaign, ENZ launched a digital poster design competition for Indian high school students. Centred around the Innovating for a Sustainable Future theme, the competition aimed to raise awareness of key United Nations Sustainable Development Goals (SDGs), including Goal 7 (Affordable and clean energy), Goal 9 (Industry, innovation, and infrastructure), Goal 12 (Responsible consumption and production), and Goal 13 (Climate action). The winning posters were unveiled and recognised at the Sustainability Carnival, which also featured a series of other exciting activities, including street plays performed by students on the importance of sustainability, as well as a croquet match with the New Zealand High Commissioner to India Patrick Rata.
ENZ’s Director of Engagement, India and East Asia, Jugnu Roy, said the campaign did well to spotlight New Zealand’s strong credentials in sustainability stewardship to secondary school students, teachers and parents in India.
“The campaign was a fantastic opportunity to highlight New Zealand universities’ sustainability leadership, particularly their top global ranking for sustainability stewardship in the Times Higher Education Impact Rankings 2024.
“The launch of the ENZ Sustainability Guide that promoted course offerings related to UN SDGs at New Zealand universities and Te Pūkenga really drove home the message about New Zealand’s commitment to a sustainable future that’s visible through our wide range of sustainability-focused education offerings,” Jugnu said.
New Zealand High Commissioner to India, Patrick Rata interacts with New Zealand university and Te Pūkenga representatives at the Study with New Zealand booth at the Sustainability Carnival.
Secondary school and higher education institution students and teachers from India with New Zealand High Commissioner to India, Patrick Rata at the Sustainability Carnival in New Delhi.