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ENZ roadshow heading to South America in 2025!
The South American region has significant potential to grow international student numbers to New Zealand. ENZ is excited to help facilitate this growth with a series of agent-facing events in Bogota, Colombia, São Paulo, Brazil, and Santiago, Chile.
Representatives from all New Zealand's education subsectors are invited to participate, with New Zealand Private Training Establishments (PTEs) and English Language Schools (ELS) particularly encouraged, seeing as both subsectors have been identified as having significant opportunities for growth in this region in ENZ's 2024/25 Business Plan.
The events offer New Zealand providers the opportunity to deliver presentations to local education agents, meet with them one-on-one, and network at a closing function.
ENZ's Director of Engagement for Latin America, Javiera Visedo, said that these seminars will offer a great opportunity for New Zealand institutions to reconnect with high performing South American education agents.
“In 2023, we had 3,124 students from Latin America studying in New Zealand which is a 68% increase from 2022 but a long way off pre-Covid levels,” said Javiera.
She added “in organising this series of events for early next year, we want to to keep facilitating the ongoing connection of New Zealand’s providers with key agents in the region, putting New Zealand front of mind as they assist students in their international study decision making processes".
Any education providers who are interested in receiving more information about the events and register to attend, can do so here - https://enzevents.eventsair.com/EduNZ/2025-south-america-roadshow/info.
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NZIEC KI TUA 2024 photo feature
You can also check out a highlights reel of delegate's contributions to the conference blackboard below. See if you can spot yourself!
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Clarifying visa process for students sees launch of video guide
ENZ General Manager Marketing and Communications Geoff Bilbrough said the video would support those considering study in New Zealand.
“As we get closer to the end of the year and the peak period for student visa applications it was important to get this information out early and help the students considering New Zealand understand what is involved in the application process.”
The video outlines what applicants can do to make sure their application is able to be processed as quickly as possible. These include:
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
- demonstrating that applicants can comfortably afford to study in New Zealand. New Zealand has a thorough funds assessment and INZ looks for genuine sources of funds that are credible and can be verified. If INZ cannot verify funds or is not satisfied that any verification would be genuine, then the application will be declined.
It aims to make sure the students understand the requirements before applying.INZ receives the highest volumes of student visa applications between October and March. Applications generally take longer to be decided during this peak period, so it is important that anyone who is wanting to come to New Zealand to study next year applies early.
“If you want to study in New Zealand next year, INZ recommend applying three months before you intend to travel. This gives you the best chance of having your application decided in time,” Bilbrough said.
The video is available on Study with New Zealand the official Government website giving information for students considering studying in New Zealand. ENZ will also be promoting the video on social media in all key markets and making it available to education agents.
Link to video on YouTube: https://youtu.be/GoqKkkXgIck
Update on 24/9/2024
The video is now available in Chinese and Thai and will soon be available in Japanese and Korean. These versions can be downloaded from ENZs's BrandLab.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
justin.barnett@enz.govt.nz
+64 021 875 132
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping Aotearoa New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and students experiences and to encourage New Zealand students to study overseas.
With approximately 105 staff in 16 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (Te Pūkenga), and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
- checking the student visa information sheet on the INZ website to make sure a good quality application is submitted that includes all the evidence and supporting documents needed to process the application
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Spotlight on Sri Lanka: A growing market for New Zealand
The international student demand from Sri Lanka is strengthening across universities, private training establishments (PTEs) and institutes of technology and polytechnics (ITPs).
New Zealand’s growing popularity is also evident in international student enrolment trends: 3,120 Sri Lankan students enrolled for study in New Zealand between January and August 2025, marking an impressive 57 percent increase compared to the same period in 2024.
ENZ’s Market Manager – Sri Lanka, Monika Chaudhary said New Zealand’s growing popularity in Sri Lanka as a study destination reflects both rising aspirations among Sri Lankan learners and their strong confidence in New Zealand’s education offering.
“With strong momentum building organically in Sri Lanka, ENZ is supporting this opportunity by investing in its marketing efforts, combining out-of-home advertising, promotions on radio, social media channels and an expanded “New Zealand Taught Me” campaign.
“This campaign showcases authentic stories of Sri Lankan students studying in New Zealand – helping build aspiration and trust in the New Zealand brand,” Monika said.
Watch below ENZ’s recent feature that highlights the journey of Manodya, a Sri Lankan student in New Zealand.
A highlight of ENZ’s promotions in the market is the first ever Study with New Zealand Roadshow to be held in Sri Lanka from 5-8 March, featuring 19 New Zealand education institutions across three subsectors.
The roadshow aims to strengthen institutional partnerships, increase visibility of New Zealand’s education offering in Sri Lankan schools, and provide targeted support for education agents through seminars and capability‑building sessions.
ENZ is also partnering with Thames International to deliver the Colombo and Kandy student fairs on 7-8 March, supported by extensive promotions, including digital promotions through Study with New Zealand channels that will help nurture prospective students and maintain their interest in New Zealand education offerings beyond the events.
This coordinated effort reflects New Zealand’s long-term commitment to Sri Lanka as a market with strong and sustainable growth potential across the entire tertiary sector.
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ENZ staffing changes in Washington, D.C
On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ.
Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).
“As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.
Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”.
ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.
We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September.
"Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said.
Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities.
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ENZ seeks Expressions of Interest to grow the Thai schools’ sector
In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).
The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools.
Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.
Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc.
ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid.
“With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand.
“Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.
“This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben.
If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative. Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.
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EOIs sought for 2025 PTE and ITP Roadshow in the Philippines
As part of Education New Zealand Manapou ki te Ao’s (ENZ) ongoing efforts to expand the Philippines market for Private Training Establishments (PTE) and Te Pūkenga (Business Divisions – ITP) sub-sectors, ENZ will be leading a roadshow from 1–10 May 2025. This roadshow will include an agent seminar and three student fairs with three days allocated to each location in Manila, Bacolod and Cebu.
The roadshow’s objectives are to increase awareness of New Zealand’s education offerings, particularly in the PTE and ITP sub-sectors, and to support the growth of inbound student mobility. Additionally, the roadshow seeks to strengthen existing relationships between agents and institutions.
The agent seminar will bring together PTE and ITP representatives and education agents while the student fairs will offer prospective students and their families an opportunity to meet with sector representatives and gather detailed information about studying in New Zealand.
In addition to the fairs and seminar, the programme will feature a school roadshow and a counsellors' dinner. The school roadshow will provide information sessions for secondary school students while the counsellors’ dinner will be an opportunity for participants to meet with school counsellors.
For further details, please refer to this Expression of Interest document. Interested participants should confirm their interest with their Business Development Manager by 5pm (NZT), 29 November 2024.
For any enquiries, please contact:
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ENZ Business Development Manager for PTEs, Jane Yang, jane.yang@enz.govt.nz
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ENZ Business Develpoment Manager for ITPs, Richard Kyle, richard.kyle@enz.govt.nz
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Building on momentum from 2025 for steady growth in 2026
Kia ora koutou,
As 2025 draws to a close, I want to take a moment to reflect on what we’ve achieved together, and to thank you for the incredible support you’ve shown to grow international education in New Zealand.
This year has been one of big wins:
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New Zealand now has 83,535 international students enrolled between January and August, a 14% increase on last year, already surpassing 2024’s total.
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Education-related travel exports hit $4.52 billion, making international education among New Zealand’s top 10 exports.
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87% of international students rated their experience in the country positively, with 77% of New Zealanders agreeing that international education benefits the country.
These results are a testament to the strength of our partnerships and the commitment of everyone in this sector. Thank you for working with us on our Go-to-Market Plans, we are excited to keep building on this momentum in 2026 as we deliver on the International Education Going for Growth Plan.
And it’s not just our sector shining, New Zealand continues to stand out globally on several counts, which make us even more appealing as a high-quality study destination.
We are globally ranked:
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fifth for overall higher education quality (QS World University Rankings 2026)
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second on the Sustainable Trade Index
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third-most peaceful country in the world (Global Peace Index 2025)
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first for work-life balance (Global Life Work Balance Index 2025)
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tenth for overall prosperity and wellbeing (Legatum Prosperity Index 2025).
Finally, I want to acknowledge Amanda’s outstanding leadership as ENZ Chief Executive. Amanda has strengthened relationships across government and the sector, represented New Zealand internationally, and delivered an organisational reset that sets ENZ up for the future.
We’re immensely grateful for her contribution and wish her every success in her next role.
The ENZ Board has started recruiting for a new Chief Executive, and we’re working closely with Amanda and the leadership team to ensure a smooth transition. In the meantime, business continues as usual, and our team remains focused on achieving the growth goals we have set for international education.
On behalf of the ENZ Board, thank you for everything you’ve done to help international education grow and thrive this year.
Wishing you a safe and happy festive season filled with relaxation, good cheer and time with loved ones. We look forward to connecting again in the New Year and continuing this important work together.
Ngā mihi nui,
Tony Gray
Chair, Education New Zealand Manapou ki te Ao -
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ENZ showcases New Zealand’s commitment to sustainability in education and UN SDGs in India
Education New Zealand Manapou ki te Ao (ENZ) hosted a vibrant Sustainability Carnival on 14 November at the New Zealand High Commission in New Delhi to round off ENZ’s #SustainableTomorrow campaign that was designed to highlight New Zealand’s commitment to SDGs and sustainability in education.
The event showcased New Zealand university course offerings and officially launched ENZ’s Sustainability Guide, a comprehensive resource profiling course offerings in sustainability at New Zealand universities and the New Zealand Institute of Skills and Technology (NZIST).
The event saw over 150 attendees, including representatives from five New Zealand universities, three Indian universities, and students, parents, and teachers from New Delhi’s international schools. The Sustainable Tomorrow campaign was launched as a comprehensive digital and social campaign to spotlight sustainability within the educational landscape. Through diverse activities, and partnerships, the campaign highlighted New Zealand's commitment to embedding sustainable practices in education. It reached 82,266 accounts via the New Zealand in India Instagram page, engaged 2,935 accounts and saw 165 profile visitors.
As part of the campaign, ENZ launched a digital poster design competition for Indian high school students. Centred around the Innovating for a Sustainable Future theme, the competition aimed to raise awareness of key United Nations Sustainable Development Goals (SDGs), including Goal 7 (Affordable and clean energy), Goal 9 (Industry, innovation, and infrastructure), Goal 12 (Responsible consumption and production), and Goal 13 (Climate action). The winning posters were unveiled and recognised at the Sustainability Carnival, which also featured a series of other exciting activities, including street plays performed by students on the importance of sustainability, as well as a croquet match with the New Zealand High Commissioner to India Patrick Rata.
ENZ’s Director of Engagement, India and East Asia, Jugnu Roy, said the campaign did well to spotlight New Zealand’s strong credentials in sustainability stewardship to secondary school students, teachers and parents in India.
“The campaign was a fantastic opportunity to highlight New Zealand universities’ sustainability leadership, particularly their top global ranking for sustainability stewardship in the Times Higher Education Impact Rankings 2024.
“The launch of the ENZ Sustainability Guide that promoted course offerings related to UN SDGs at New Zealand universities and Te Pūkenga really drove home the message about New Zealand’s commitment to a sustainable future that’s visible through our wide range of sustainability-focused education offerings,” Jugnu said.
New Zealand High Commissioner to India, Patrick Rata interacts with New Zealand university and Te Pūkenga representatives at the Study with New Zealand booth at the Sustainability Carnival.
Secondary school and higher education institution students and teachers from India with New Zealand High Commissioner to India, Patrick Rata at the Sustainability Carnival in New Delhi.
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Around the world in five
Asia
While financially strained institutions in the U.S and UK reassess their models, Asia’s universities are reshaping global higher education, leveraging innovation and collaboration to address economic challenges. The shifting dynamics carry profound implications for how knowledge is produced, shared, and valued, raising the question of how it will ultimately redefine higher education worldwide.
Australia
The Department of Education in Australia has released six new guides and an overall framework to support innovative practice in international student engagement, covering areas such as mental wellbeing, community engagement, developing innovative programmes and supporting with accommodation.
Mexico
Study travel agents in Mexico are expecting a diversification of outbound trends in the year, while it is hoped that business to the traditional top destination of Canada will settle after a challenging year of policy changes and visa issues, according to delegates at the recent ST Alphe Secondary Focus Mexico City event.
New Zealand
News Editor of StudyTravel Network, Matthew Knott, shares comments from Executive Directors of English New Zealand and SIEBA, Kim Renner and John van der Zwan, along with Keri Ramirez, Managing Direcotr of Studymove on New Zealand’s international education recovery. A recent industry seminar on industry data claimed full recovery could come in 2025.
Sri Lanka
Perth-based Curtin University has officially launched a new branch campus in the Sri Lankan capital of Colombo. After establishing similar facilities in Singapore, Malaysia, the UAE, and Mauritius, Curtin University Colombo is the institution’s fifth global campus.
