Search
Showing 10 of 1954 results for NARSC 2016 conference registration fees student pre advance late July 2016
-
ENZ success at the NZ Direct Marketing Awards
It is the first time in the Awards’ history that one organisation has taken out all of the top honours. ENZ was also awarded a further seven golds, three silvers and one bronze across a variety of categories.
The awards, which celebrate excellence in digital, database and direct marketing, recognised ENZ's database marketing strategy over the past 18 months, including its Study in NZ database marketing programme, MyStudyNZ member website and Future Proof Yourself campaign.
Each was delivered with the support of SpeakData, ENZ’s data partner, and OMD, ENZ’s media partner.
ENZ Chief Executive Grant McPherson was delighted with the agency’s success.
“We’ve made a fundamental shift from promotions, events and limited fact-to-face interactions to a sophisticated digital marketing approach that is truly global that is an asset for New Zealand education providers involved in international education.
“We want to attract students who choose New Zealand for the value of our education offering and contribute to New Zealand and our society by helping us grow our understanding and connections with the world.”
Paul Irwin, ENZ’s General Manager Student Marketing, said ENZ’s digital approach matched the key audience that New Zealand needed to connect with – students.
“The current generation of students live and breathe in a digital world. Today’s students expect to be able to find what they need on-line and this is playing a key role in their decision making,” said Paul
“Our digital approach connects students to education offerings that are optimally suited to their interests and ambitions. This helps them have the best possible experience living and studying in New Zealand and boosts employment outcomes.”
The NZDM Awards are one of two key annual New Zealand marketing award events and are run by the New Zealand Marketing Association.
This was the first time ENZ entered the awards, competing against many of New Zealand’s biggest corporates, including Spark, Westpac, ANZ, Vodafone and Air New Zealand.
-
Japanese teachers tour Kiwi schools
The 10 teacher participants were carefully selected from New Zealand education seminars in 2018. It was oversubscribed, showing strong interest among Japanese teachers wanting to learn about what makes New Zealand education special.
In partnership with SIEBA and regional education bodies, the group visited four schools and enjoyed tourism activities in Hamilton, Cambridge, Rotorua, Taupo, Tauranga and Auckland including Te Puia, Huka Falls and the Waitomo Caves to show what each city offers students outside of the classroom.
Misa Kitaoka, ENZ’s Senior Market Development Manager for Japan, said the teachers were very interested to learn about Kiwi’s different approaches to teaching.
“A teacher from Tauranga Boys’ College showed us how Google Classroom was used in his class which was a great learning experience for the Japanese teachers as they transition from lecture style to more student-led learning,” said Misa.
“NCEA offering subjects like food technology, creative arts and performing arts was also seen as a real strength of New Zealand’s secondary school education, as it supports creativity as well as students’ wellbeing.
“The teachers were particularly impressed by the strong Māori influence in New Zealand schools.”
An English language teacher from Hiroshima Jogakuin Junior and Senior High School noted, “During this tour, I was so impressed with Māori culture and their spirituality. I would very much like my students to enjoy the lovely experience that I had there, to learn what well-being is, and to find a path they can follow.”
With Japan hosting the 2019 Rugby World Cup and 2020 Olympics and Paralympics, the Japanese government will be implementing education policies to promote English education, resulting in a strong interest from schools and universities across Japan to study abroad to learn English.
“Since 2015, school teacher famils have resulted in an increase of 735 students,” said Misa.
“These famils wouldn’t have been possible without our partnership with Air New Zealand. We are very interested in replicating it in the future for the tertiary sector.”
-
Tauranga welcomes over 770 international students
Anne Young, Regional Manager of Education Tauranga, said it has run a welcome ceremony for new international students for many years but due to space restrictions of venues, this has previously only included a select group of 200 participants.
“This year we wanted to include all students to show the whole Bay of Plenty community how large our international student cohort is. We secured a large convention space (850 seats) and invited all of our new students to the welcome!”
The new students, who range from five years old to tertiary students in their twenties, and represent 25 countries, were treated to dance and musical performances from Indian, Chinese and Korean cultural groups, as well as a rousing kapa haka performance from Tauranga Intermediate’s Te Whanau o Te Maro.
A number of speakers were also on hand to welcome them, including a representative from Immigration New Zealand and Mayor of Tauranga city, Greg Brownless. Mayor Brownless shared his own personal connection with the international community through his Taiwanese wife and children, and said it was great to see so many students from different countries in the region.
“You help bring the world to our doorstep, you teach our Kiwi students about your life, your country and your culture. This is so important as we grow the values of global citizenship amongst our community,” he said.
Anne said it was a very important event for the region.
“We not only want to ensure our international students feel welcome as they embark on their study journey but also showcase the many people across many organisations within our region who are here to support them and ensure that they have a positive experience here.”
It can be particularly daunting for primary school families to send young students overseas for school, so Education Tauranga runs a special welcome tour for them.
Held over two days, children and their parents were treated to a powhiri, complete with a chance to mingle over morning tea. They then had a taste of Kiwi cultural activities such as visits to local sites, eating fish ‘n chips and lessons in harakeke (flax weaving).
“It was clear that the international families were impressed – they were smiling and snapping photos to share with family back home,” said Anne.
-
Introducing Tohu, the Study in New Zealand chatbot
Jamie Crump, ENZ’s Director Business Planning, says Tohu was designed to help prospective students on SiNZ, answering their questions in a trusted, fast and friendly way.“The goal for Tohu is to be a virtual assistant for the New Zealand international education sector by helping answer enquiries from students considering New Zealand 24/7.”
Jamie says currently Tohu can answer more than 300 questions about studying in New Zealand, but this grows with each interaction. While Tohu can only speak English, it is learning other languages, such as Mandarin, in order to service students more comfortable in their native tongue.
“Themore people that chat with it, the more it learns, making its artificial intelligence smarter every day.
“Already we’re seeing trends in commonly asked questions, including how to get a scholarship, how to get a student visa, and how to apply to study, and about New Zealand culture and the cost of study.”
The name Tohu means ‘to advise or provide guidance’ and ‘to be a sign or landmark’ while its appearance is a nod to the word Aotearoa – ‘land of the long white cloud’.
While Tohu currently lives on the SiNZ website, it will soon answer Messenger questions on the SiNZ Facebook page too.
ENZ’s next steps are to connect Tohu with ENZ’s database marketing programme and enable it to answer questions on NauMai NZ.
-
Around the world in five
CHINA
Gaokao offers colleges “new opportunities” for global recruitment
China's national university entrance exam – the Gaokao – is increasingly being accepted by universities in the US and elsewhere in the world.
UK
UK global university ranking Brexit warning
UK’s strong performance in global university rankings could be adversely affected by Brexit if access is disrupted to European funding and research partnerships.
KOREA
South Korea to tighten foreign students' visa requirements
The government is tightening visa rules for international students in Korean language programmes at universities after finding a three-fold increase in the number of students in these programmes staying on illegally in the country.
GLOBAL
What makes international students happy?
An international student's country of origin plays a huge role in what makes them happy, along with factors such as employability skills, future job prospects and education experience.
GERMANY
Foreign students are one solution for Germany's shrinking universities
A research report recommends regional universities in Germany continue to make themselves more attractive to international students amid the decline in domestic students.
-
New Futures Need New Paths
New Futures Need New Paths launches on 15 April and runs for eight weeks.
This campaign builds on the messaging introduced in the 2018 Future Proof campaigns while moving towards the updated positioning of ENZ’s Think New brand, which is to be launched later this year.
We encourage New Zealand education providers and ENZ Recognised Agencies to leverage ENZ’s digital activity by utilising the campaign assets and key campaign messages/themes in your marketing activity. Campaign assets will be made available to download on The Brand Lab.
Campaign strategy
The overarching campaign message of New Futures Need New Paths is that a New Zealand education provides students with the skills required to excel in their future careers and create a positive impact in their world.
New Zealand attracts students who think differently, and we expect that this campaign story will resonate with these free-thinkers. Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own paths.
The campaign will go beyond an introduction to New Zealand as an education destination and will focus on telling a richer, more emotionally engaging story.
The campaign will focus on three strategic objectives:
-
Target new audiences with the Think New brand messaging through the campaign story, to raise brand awareness globally.
-
Engage with 'high intent' audiences who are already actively seeking out information about studying in New Zealand.
-
Engage with ENZ’s existing prospective student audiences in our social media and database channels, inspiring them to take action and choose New Zealand.
Campaign messaging
The three key messages underpinning the campaign story and campaign content are:
-
New Zealand excels at teaching skills required for the future: Skills such as creative thinking, problem-solving and collaboration have been identified as key to future success.
-
New Zealand provides hands-on learning in an unlimited learning environment: Our teaching style is self-directed, interactive and connected both in and out of the classroom.
-
New Zealand welcomes students who think differently: Our teaching style and learning environment, alongside our unique cultural values, make us the perfect destination for students who wish to forge their own, better paths.
Campaign content
ENZ is creating compelling content pieces that speak to the campaign theme and showcase New Zealand’s education strengths in helping students forge their own paths and prepare for the future.
Our three “hero” campaign videos feature international students all working towards their vision of a better future:
-
Alexandra Lischka | Germany | AUT
Alexandra chose New Zealand because of the opportunities to work with internationally respected scientists in her field. Her research in marine biology will help us better understand connections between the marine food chain and human health.
-
Enzo Rodriguez-Reyes | Ecuador | Massey University
Enzo worked on the Galapagos Islands for four years and witnessed first-hand what was happening as a result of climate change. That’s what brought him to New Zealand. He sees the country as one of the world leaders in conservation, and a place where he can follow his dream to save a dying species.
-
Soheil Mohseni | Iran | Victoria University of Wellington
Soheil feels lucky to have access to all the top expertise and cutting-edge technology to carry out his research in renewable energy. He says he is helping shape a new path for humanity...one he hopes will transition us to a resilient, low-carbon economy, and a healthier planet.
How can New Futures Need New Skills help you?
The above stories as well as additional content assets will be available for education providers and ENZ Recognised Agencies to use in your own marketing.
A variety of content will be available to appeal across sectors and will come in a range of formats including videos, images, infographics and web banners.
These assets, alongside tips on how to leverage this campaign, will shortly be available on The Brand Lab for download.
As the campaign progresses, we will provide more information and updates via enz.govt.nz and E-News.
-
-
India promotional season targets new cities
The ENZRA fairs took place in four new markets this year: Jaipur, Bangalore, Dehradun and Pune.
Jugnu Roy, ENZ’s Country Manager – India, said this offered a great opportunity to reach out to aspiring undergraduate and postgraduate students from new Indian markets.
“Indian families are increasingly choosing a New Zealand education as the best option for their children’s career paths. There was a 17% increase in Indian students enrolling at New Zealand universities in 2018, and a further 43% increase in first-time student visas in 2019.
“As part of the university strategy for India, our focus is on increasing awareness and enrolments at undergraduate levels, particularly amongst students who have traditionally been looking to the US, UK and Europe for their undergraduate degrees.”
In addition to the fairs, ENZ organised further activities for seven New Zealand universities. This included a roadshow to two prominent private schools in Delhi where they presented their strengths in the areas of business, engineering, science & technology, media, and art and design. This was followed by a high energy New Zealand-themed quiz show and some guest lectures by visiting academics from New Zealand universities.
ENZ also announced the first New Zealand Excellence Awards undergraduate package for Indian students, offering 18 scholarships worth $10,000 each to study at any one of the New Zealand’s universities. Applications close 10 June 2019.
-
Tokyo teachers learn from New Zealand
The workshop was hosted by ENZ in collaboration with the Tokyo Metropolitan Board of Education, and facilitated by Dr Howard Youngs, Director of Auckland University of Technology (AUT) School of Education.
Misa Kitaoka, ENZ’s Senior Market Development Manager – Japan, said the interactive workshop on key values, social competencies and learning areas based on the New Zealand Curriculum, was a valuable experience for participating teachers.
“The most popular exercise among the teachers was the pepeha, where they introduced themselves by speaking in te reo Māori for the first time. The experience helped the teachers relate to and better understand their students who may not be native Japanese speakers.”
The workshop was particularly relevant to today’s Tokyo schools which are becoming increasingly diverse in terms of ethnicity and language, Misa said. This was particularly the case with the launch of the Tokyo Board of Education’s ‘Diverse Link Tokyo Edu’, a new learning initiative to promote inquiry-based learning with overseas institutions and organisations.
“I look forward to working with New Zealand providers to showcase the Kiwi classroom experience, and the way it highlights the uniqueness of the New Zealand curriculum, to complement our student recruitment work.”
Held in the last week of April, the workshop was also a way to acknowledge Japan’s new Reiwa era, which began on 1 May after Emperor Naruhito ascended the Chrysanthemum throne.
“Hosting an event around a new imperial era is of enormous significance in Japan, and Reiwa (which means beautiful harmony in Japanese) is said to reset the national mood,” Misa said.
Dr Youngs’ innovative workshop was featured in Japanese media, including Yomiuri Shimbun, one of Japan’s largest national newspapers.
Tokyo Metropolitan Board of Education’s Director of International Education, Ms Akiko Mori, said the workshop was a wonderful opportunity for Tokyo teachers to get a taste of the latest pedagogy from a New Zealand university through the board’s partnership with Education New Zealand.
“I have received great feedback from the participants and look forward to promoting more opportunities like this as part of the Diverse Link Tokyo Edu initiative,” she said.
Ms Mori will be speaking at the upcoming NZIEC to introduce new initiatives by the Tokyo Government to promote international education, global talent and leadership in Japan.
-
ENZ Regional Partners Workshop lands in Queenstown
This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.
Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.
“ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.
“Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”
The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.
Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.
-
Major engagement for ENZ’s latest marketing campaign
ENZ’s first marketing campaign for 2019, New Futures Need New Paths, is focussed on expanding prospective international students’ understanding of New Zealand education and sharpening New Zealand’s brand position.
Because of this, the campaign has been designed to focus on engaging with target audiences, says Patrick Holden, ENZ’s Digital Media Project Manager.
“Already, we’ve had more than 21 million engagements with our digital paid media. This has come from 38.9 million viewers who have seen ENZ’s paid advertisements through a number of ad placements.
“We have seen an increased overall engagement rate of 12.60% compared to 8.43% for the previous Future Proof campaign, which is a great improvement! This is because we have tweaked the style and type of campaign content to that which best engages our student audience, including using new ad placements which uses custom-fit content tailored to different channels.”
The highest engagement has come from Korea, Germany and Japan. In an online website poll, more than 85% of users say they are ‘very likely’ or ‘somewhat likely’ to consider New Zealand as a study destination.
“While engagement is the campaign’s primary objective, we’re also achieving secondary objectives such as attracting new database leads, as a high volume of our audience are also engaging with our campaign landing page to find out more about studying in New Zealand,” said Patrick.
The campaign has been integrated with ENZ’s social audiences too. So far, the engagement has been positive.
A screenshot from the Study in New Zealand Facebook page.
Thank you to all our industry partners for collaborating with us on this campaign, in particular by sourcing talent.
The campaign will run until the end of May.
