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International education is a win:win for NZ communities and visiting students
· 84 percent of international students studying in New Zealand rate their overall experience positively.
· 75 percent of New Zealanders believe that international students benefit New Zealand.
International education is delivering for both the international students and the New Zealand communities in which they study and live. These are the key findings of two research projects to measure the student experience and the views New Zealanders hold towards international education which have just been released by Education New Zealand Manapou ki te Ao (ENZ). ENZ is the New Zealand government agency focused on international education.
Student experience in New Zealand
In the 2023 International Student Experience survey of 4,755 international students from more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.
Students were most positive about their personal development and outcomes, with 87 percent saying the experience helping encourage their curiosity and develop new ideas. Students were also very positive (88 percent) about the people and connections they made in New Zealand.
New Zealand was the first choice of study destination of 78 percent of respondents and 64 percent said their New Zealand experience had met or exceeded their expectations, which is consistent with previous research.
Commenting on the results, ENZ General Manager for Marketing and Communications Geoff Bilbrough, said the results showed that New Zealand’s ability to deliver a quality education to international students had remained strong through the recent pandemic, and augured well for further recovery of the sector.
“The strong preference of students for New Zealand as a place where they can obtain a high quality education while enjoying unique personal development and learning experiences really shone through in the student experience survey.”
"The fact that 83 percent would recommend New Zealand based on their personal experience is also very positive, because they will share their experience with friends and families. This word-of-mouth testimony builds resilience for New Zealand as an international education destination.”
Local benefits
In an ENZ survey of 1,100 New Zealanders conducted in December last year, 75 percent of respondents believe that international students benefit New Zealand.
The Ipsos Fast Facts survey, which drew responses from all regions of the country, saw 80 percent of respondents highlighting economic benefits, particularly in local communities, as a key reason for their positive view. Local and cultural contributions were also noted with 81 percent saying international students help local students learn about other cultures and ways of living, and contribute to New Zealand’s cultural diversity.
The results of the 2023 survey highlighted the continuing growth in support for international students and their positive impact on New Zealand since 2016 when only 57 percent believed international students helped the New Zealand economy and economic growth.
The proportion of New Zealanders who feel that international students make it harder for New Zealanders to get jobs also decreased from 34 percent in 2018 to 24 percent in 2023.
However, some respondents expressed concern that some international students use the New Zealand education system as a means to residency, while 32 percent felt New Zealand’s infrastructure in housing, transport and medical services is not well equipped to allow for international students.
Mr Bilbrough said the positive result from the domestic survey was also good news.
“International students have always been a significant contributor to regional economies. It is particularly pleasing that there is strong awareness and support of the cultural exchanges that happen when international students learn alongside New Zealand students and participate in our communities. While the research identified some challenges, the definite trend in awareness of the benefits international students bring to New Zealand is very positive for the future.”
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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International student speakers lay the wero at NZIEC KI TUA
Sean Teow, Aria Ngārimu, Ibuki Nishida, and Albert Lu, each shared stories and insights with NZIEC KI TUA attendees that offered a reminder to those working in international education about why they do what they do.
The students’ speeches laid a worthy wero for the international education sector to continue the good work and keep international students at the centre of our work long after they arrive in New Zealand.
In this context, a wero is a traditional Māori challenge, performed by Māori warriors at a pōwhiri to test the intentions of visitors – by wielding weapons and laying down the challenge, with a token, such as a small branch for visitors to pick up and show they come in peace. Wero can also be used to convey a 'challenge' in other settings besides the traditional usage.
President of the New Zealand International Students' Association (NZISA), Sean Teow (Malaysia), spoke candidly about the full range of his student experience – offering insights on how he came to choose New Zealand to what the international education sector could focus on to better the student experience further.
Sean Teow speaks at NZIEC KI TUA.
Sean spoke about the need to focus on the “level of heart” that New Zealand exudes when interacting with prospective students alongside “bread and butter” attributes such as the high quality of education, lifestyle and beautiful natural environment.
“Be proud of the quality of New Zealand education, but also you as people, there is a level of heart that exudes itself when talking to students. That intention can be felt by a prospective student who may be afraid and anxious to embark on that path, a simple feeling that these people know how to take care of me, and they mean well.
“Don’t forget that the next time you recruit or interact with students for that could make the very difference with students remembering New Zealand and enjoying their time here. Embrace and embody manaakitanga,” Sean urged delegates.
Prime Minister’s Scholarship recipient Aria Ngārimu (Ngāti Porou, Ngāti Kahungunu ki Wairoa, Rongomaiwāhine, Te Whānau-ā-Apanui), a domestic student at Te Herenga Waka - Victoria University of Wellington visited India as part of her scholarship experience.
Aria Ngārimu at the Taj Mahal in Agra, India during her scholarship experience. Photo credit: Aria Ngārimu.
In her address, Aria aptly used an Indian folk tale of five blind men attempting to describe an elephant that they had encountered for the first time to highlight how individual perspectives can be wildly different yet equally accurate. Her speech was a powerful reminder of the need to be open to points of view different from our own.
International representative of the University of Otago Students' Association, Ibuki Nishida (Japan), offered a challenge to the sector to remember that every international student has a story and the importance of staying connected to their experience and story while they were in the country.
Ibuki Nishida laid a wero for the sector to remember that every student has a story.
“Don’t forget about those of us that are already here. I challenge you to not set a “finish line”, but instead learn from, and be a part of, each student’s ongoing story while we are here, that we can take to our loved ones to inspire them back home.
“Do not underestimate the power of word-of-mouth. When looking at growth, it might be one of the most important. And the way you tap into that, is to make sure students have a great experience while they’re here too. And remember that each international student is a story waiting to be told. So help us make it one for the books,” Ibuki said.
Albert Lu spoke about the differences in school life in his native Taiwan and New Zealand and what he likes about studying in Wellington.
Albert Lu (Taiwan), a Year 11 student at Wellington High School, noted the differences in life in Taiwan and New Zealand as he spoke about his experience in New Zealand.
Albert spoke about the NCEA curriculum providing an opportunity to students to enjoy a good balanced lifestyle, how confidence was the key to settling into life in New Zealand and importantly, ‘another way to improve language faster is to hang out with friends whose first language is not my first language’. Albert does this through joining student groups, attending church and generally being proactive about life here in New Zealand.
“Everyone is friendly, I love it,” Albert said.
*Wero: In this context, a wero is a traditional Māori challenge, performed by Māori warriors at a pōwhiri to test the intentions of visitors – by wielding weapons and laying down the challenge, with a token, such as a small branch for visitors to pick up and show they come in peace. Wero can also be used to convey a 'challenge' in other settings besides the traditional usage.
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Executive team
Amanda Malu | Chief Executive
Amanda Malu is the Chief Executive of Education New Zealand Manapou ki te Ao (ENZ).Amanda has deep experience in the public sector, education, and marketing, as well as experience across borders and with international education through her past roles. She has held senior leadership roles across education and health sectors.
Prior to ENZ, she was Deputy Chief Executive Service Delivery at ACC, and formerly Chief Executive at Whānau Āwhina Plunket, leading the organisation through extensive change over five years in the role. She has also held senior marketing and communication roles, including at the Tertiary Education Commission and in the vocational education sector.
As ENZ’s Chief Executive, Amanda is responsible for leading ENZ in promoting Aotearoa New Zealand as a study destination and helping our country realise the social, cultural, and economic benefits of international education.
Julia Wootton | Group General Manager, Strategy, Capability & Performance
Julia has 25 years of experience in the New Zealand public sector, where she has held senior leadership roles accountable for planning and performance, enabling services, service delivery operations, transformation programmes, and regulators. Julia leads the ENZ teams responsible for strategy, governance, accountability and performance, business planning, people and capability, information technology, property, security, risk, data and insights, and finance.
She is passionate about using her understanding of organisational architecture and effective enterprise systems to create settings that enable people to thrive and contribute at their best. Her aim is to ensure ENZ has the right direction, capabilities, and enablers to maximise the impact of its activities and support the international education sector to grow and prosper.
Julia values education and continuous learning and holds a Master of Business Administration and an Executive Master of Public Administration from Te Herenga Waka – Victoria University of Wellington.
Sahinde Pala l Group General Manager, International & Sector Engagement
Sahinde joined ENZ in 2016 after 18 years working for a multinational group of English language schools. With a career dedicated to international education, she brought extensive private sector experience in international marketing, stakeholder engagement and student experience delivery to the organisation.Sahinde has held a number of roles at ENZ working with education providers, government stakeholders, regional groups, peak bodies, students’ associations and community groups. She was heavily involved in developing the International Student Wellbeing Strategy.
Sahinde is based in our Auckland office and spends her time outside of work standing on the sidelines of sports fields supporting her young boys.
Anna Gestro | Group General Manager, International Marketing, Brand & Scholarships
Anna leads the strategy, delivery, and teams behind ENZ's global marketing, brand, and scholarships — focused on connecting students with opportunity and Aotearoa with the world. Her focus is on elevating Aotearoa's global brand, deepening student connection, and driving growth through impactful storytelling and strategic partnerships.Her career spans over 20 years across marketing, strategy, and executive leadership in both public and private sectors. She has worked across global brand and commercial programmes for organisations such as Lion, Fonterra, and New Zealand Cricket — blending deep consumer insight with strategic delivery. Anna’s experience also includes international roles in Singapore and New York, where she’s helped promote New Zealand’s innovation, values, and capability globally.
Anna is also a board member of Basketball New Zealand, where she brings her commercial and strategic expertise to the development of sport. Across both sport and education, she sees a common thread: the power to unlock opportunity, level the playing field, and connect people across borders and backgrounds.
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Meet the Brazil expert
Ana took the opportunity to clarify the recently-introduced – and then removed – tax on international education fee transfers and gain insights from Maura on New Zealand’s competitive advantage in the Brazil market.
Ana: What is the Brazilian Educational and Language Travel Association (BELTA) is and what does it do?
Maura: BELTA is a non-profit organisation that works across Brazil. Launched in 1992, it was the first association working in the field of international education in Latin America. Today, BELTA agencies represent 75 percent of Brazil’s international education market. These agencies are committed to promoting, facilitating and delivering education and exchange services (educational and cultural programs of all kinds and for all ages, courses, internship and volunteer work programs), in Brazil and overseas. BELTA is often asked to share its experiences with other countries to help them organize their own associations.
Besides promoting Study and Exchange Travel, BELTA monitors the standard of services offered by its associated companies, evaluating their performance from both a student and international partner organisation perspective. Only agency partners of the highest integrity and who agree to abide by the Association’s Social Statute and rigid Code of Ethics are allowed to join BELTA.
Along with the Board of Directors, I am responsible for ensuring BELTA functions correctly, and for representing the Brazilian market to international government and education entities. BELTA is a member of the Federation of Agencies Associations, and I am its president for the next four years.
The income tax on international transfers relating to educational purposes (such as student exchange programmes) has recently been in the news. The Brazilian government has now announced that it will not charge those transfers. Would you clarify and comment on that?
At the start of January the Brazilian government decided to end the tax exemption for payments due abroad. The proposed rate for the new tax was between 6.38 percent and 33 percent. Fortunately, on 26 January 2016, the Department of Federal Revenue published that study abroad programs would be exempt from the new tax.
Brazilian students are now able to plan their international exchange programs with the knowledge that they will not have to pay this tax. This good news for our New Zealand partners!
We know the weakening of the Brazilian Real in relation to the American dollar and the Euro has had an impact on the demand for education abroad to those destinations. Do you believe that New Zealand may be a more desirable study destination in the current economic scenario?
New Zealand has a big market in Brazil because of the favourable exchange rate and the high quality of the education. The opportunity to work while studying is also very appealing for Brazilian students. All of these conditions combined places New Zealand in a special position as a destination for the Brazilian student.
Brazilian students are looking for qualifications that will help them succeed in the challenging job market. They are looking for postgraduate and specialized programs that will position them well in the job market, when the Brazilian economy is back on track. New Zealand is well-placed to fulfil this demand.
What’s your connection to New Zealand? What’s your view of New Zealand as an education destination for Brazilian students and what advice you would give to NZ institutions wanting to attract Brazilian students?
I have visited New Zealand as part of my job, visiting a range of education institutions. I have also had the opportunity to visit the country with my family as a tourist. It offers great education and lifestyle opportunities for students and fantastic tourism experiences.
Students are able to live in a very safe environment, can choose from a great variety of high quality institutions and subject areas, in all kinds of cities or towns. And all within a country with beaches and mountains, fields and farms, with very hospitable and well-educated people.
New Zealand is a top education destination and I love its people! This is my very personal opinion!
Institutions wanting to receive Brazilian students should:
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offer high quality academic programmes and excellent facilities, including accommodation
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work with high-quality agencies
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promote the school regularly throughout the year
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offer good advice on visa processes
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be open and understanding to the cultural differences between New Zealand and Brazil.
Find out more about BELTA at http://www.belta.org.br/
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Malaysian student teachers value NZ experience
While it was not much money, it motivated them, according to Mdm Anis Abdullah, co-ordinator of the Kiwi Experience Project at the Institute of Teacher Education (Batu Lintang) in Kuching, who accompanied the students.
Over the next year they raised their target of 100,000MYR or $NZ 30,000. That first day they rented out the bikes for less than 1 ringgit – so the fact there were 12 takers was the incentive to continue.
During the March visit to Dunedin the third-year primary-level English language student teachers gained insights into New Zealand culture, education techniques, ways of managing pupil behaviour and various literacy programmes. The tour ended with the students performing three songs, including a waiata, at North East Valley Normal School.
Aged 21 to 25, many will be posted in rural areas with added responsibilities as school administrators and for pastoral care of pupils. “English is part of the curriculum in both primary and secondary schools now but in 2016 it will become compulsory and pupils will be required to pass English language studies to graduate from high school,” according to Mdm Anis.
She said the trip enabled the students to have the total Kiwi experience. “I believe in the holistic approach to education where learning entails much more than just what you study in class. Trips like this enrich an education. New Zealand is the most expensive benchmark option for us, but it is the best because we would like our students to see first-hand how the early literacy and reading recovery programmes are carried out here. Besides, New Zealand is a very beautiful and safe country and the warmth of the Kiwis always made us feel very welcomed.”
This visit was the first time some had left their home region of Sarawak. “They have had a great time and many said that when they graduate and have worked for a few years, they will come back.”
Mdm Anis said commonalities existed between the Malaysian and New Zealand teaching ethos. “It is about teachers being informed, knowledgeable and global citizens. Our teacher development programmes focus not only on intellectual aspects, but also on developing values and the emotional, spiritual and physical aspects – similar to the ‘life-long-learner’ concepts in New Zealand.”
Mdm Anis hopes the Malaysian Ministry of Education will plan another twinning programme for Malaysian students to study at the University of Otago, possibly at Masters level. She previously helped co-ordinate such a programme at the institute where she works, that ended in 2013, for 117 student teachers to complete half of their Teaching English to Speakers of Other Languages, TESOL, degree at Otago.
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eVisas and VisaView coming soon
From 7 December, eVisas (passport-free applications and label-less visas) will be available for many students who apply online, joining the one thousand applicants who are applying for visas electronically every week through Immigration ONLINE.
At the same time, New Zealand education providers will become able to use Immigration New Zealand’s VisaView service to check whether a non-New Zealand student can study with them.
eVisas
INZ will extend eVisas to the following online applicants:
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People applying in New Zealand to renew their Work, Visitor and Student visas (except Chinese nationals)*
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People from visa-waiver countries applying outside New Zealand for a Work, Visitor or Student visa (citizens of visa-waiver countries do not need a visa to travel to New Zealand as a tourist for less than three months).
These applicants will not have to send in their passports to INZ when they submit their applications online. The visa holder will receive their visa approval notification through their Immigration ONLINE account, and may print their visa record from their account. This notification contains visa details, including travel and other visa conditions.
Visa holders are advised to carry their visa approval notification when they travel. Online systems allow airlines to confirm that a person can travel to New Zealand, but the visa approval notification can be used as an additional confirmation if requested.
Further information about eVisas is available at www.immigration.govt.nz/eVisas
Visa transfer to new passports
Because visa details are linked to passports, people who obtain a new passport after being granted their visa need to transfer their visa details to their new passport. There is potentially a greater risk with eVisas that visa holders may neglect to transfer visa details to their new passports. For explanation of how to transfer visa details, see here.
VisaView
VisaView is an online visa enquiry system that is being extended to education providers from 7 December 2015. It will enable providers to check whether a non-New Zealand citizen can study with them.
VisaView is currently used by employers to check migrants’ eligibility to work in New Zealand.
What happens next?
We will email education providers when VisaView is launched, with a link inviting them to register for a VisaView account. A detailed user guide will be available.
There will be some opportunities for education providers to attend face to face training sessions in a few centres during December and early February.
* INZ is liaising with Chinese authorities and plans to implement eVisas for Chinese nationals during 2016.
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Around the world in five
INDIA
Watch for shifts in Indian outbound this year
India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?
MALAYSIA
Many students in fields that don’t interest them
At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.
CHINA
Schools develop global vision in students
In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.
CANADA
Campaign launches to spur #LearningAbroad
The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.
GLOBAL
Study zones: Find out the best cities in the world for international students
The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.
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Around the world in five
BRAZIL
Brazil’s study travel market bounces back
A recent survey shows Brazil’s outbound study surged by 14% in 2016, with students’ priorities shifting in terms of preferred programs of study, driven largely by employability factors. As such, language programs remained the most popular option, as speaking an international business language is seen as “essential” for students in the country.
US
Internationalisation and student recruitment increasing among US colleges
A new study of US colleges found nearly 30% of respondents reported high levels of international activity within their institutions, compared to 21% in 2011. When asked why, US colleges cited “improving student preparedness for a global era” as their main motivator, listing key activities such as “increasing study abroad for US students”, “recruiting international students” and “partnerships with institutions.”
CHINA
Hong Kong’s education system needs more heart and ‘soulware’
How can China best equip its next generation with the skills needed for a rapidly changing world? City University (CU) might have the answer. Despite being a young university with many students from lower-income families, it has made its way into the top 50 in the QS World University Rankings. CU President Way Kuo said the key is “soulware”, and has established regular exchange programmes with overseas universities to allow students to study abroad and “open their minds”.
UK
‘Widening gap’ between London and rest of country in language GCSEs
A widening gap is emerging in the take-up of language GCSEs between pupils in London and the rest of the country, a new report has warned. London is the only region in the country where the percentage of pupils taking language GCSES has risen over the past three years, possibly a result of the many multi-lingual pupils there normalising the ability to learn other languages.
INDIA and BRAZIL
Still a long way to go on internationalisation
India and Brazil are the largest higher education systems in the world in terms of numbers of students (alongside China and the United States) and the largest developing economies after China. While both nations have a long way to go, some important developments should be noted, including growth in scientific outputs and funding for public institutions.
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Japan events bring growth and connections
Although this was the third year the fair has run, ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, noted a prevalence of tertiary students this year, often seeking degree programmes.
"While Japan hasn’t traditionally been a study-to-work market, concerns over employment outlook as well as anxieties over life in retirement with the declining population could be encouraging the Japanese to pursue new options to secure their future,” she said.
The fair attracted a record 550 visitors, including 340 students, and 37 New Zealand providers.
As destination marketing plays a key role in student attraction to New Zealand, ENZ received support from Tourism New Zealand and Air New Zealand for the fair, and also welcomed Tobitate! (Leap for Tomorrow) Study Abroad, led by Japan’s Ministry of Education, Culture, Sports, Science, and Technology (MEXT), as the official supporter for the fair. '
“MEXT’s support is an endorsement of ENZ’s 3-year operation in Japan, and a testament to our 10% market growth in 2016,” said Misa.
ENZ’s Sam Heeney, Tomoko Nishikawa from Tobitate Office and Misa Kitaoka.
A representative from the Tobitate Office gave a presentation during the fair, explaining the application procedures and encouraging students to apply for the scholarship to study in New Zealand.
The presentation was followed by a panel of three Tobitate alumni who shared why they chose to study in New Zealand.
In conjunction with the fair, ENZ hosted two education seminars in Osaka and Tokyo, with a record 164 education agents and institutions attending. For those that sought to expand their existing network, SIEBA’s presence was much appreciated as it introduced standardised contracts, as well as services including primary and secondary student placements.
Education seminars have been increasingly popular amongst school teachers looking to send students and student groups to New Zealand secondary schools. This initiative is driven by the Japanese government’s push for internationalisation ahead of the 2020 Tokyo Olympics and Paralympics.
Julie Haskell, Director of International at the University of Auckland English Language Academy (ELA) has attended ENZ events over the last three years.
“Attending these events has helped ELA to identify new business opportunities as well as developing existing partnerships,” she said.
“We look forward to attending future events in Japan.”
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Indian students create their future in Wellington
Brook Pannell, WREDA’s Talent, Skills and Education Manager, said although India is Wellington’s second largest source of international students, awareness of Wellington as an outstanding education destination in India remains low.
“The Create Your Future campaign is a step towards changing this perception and opening up the Indian international student market for Wellington,” said Brook.
“The video campaign uses Facebook to target 16 – 25-year-old tertiary students interested in creative and tech programmes who live in the regions of Chennai, Delhi, Mumbai, Bangalore, Kochi, Pune and Kolkata.”
The Create Your Future video follows an Indian student in Wellington as she starts her day in a student flat, heads off to university to meet friends and attend classes, gain work experience and graduate.
At the end of the video, potential students can register for a series of emails outlining more details about studying in Wellington.
“Research shows that Indian students are particularly interested in studying in a city that feels global, is safe and clean and has strong work pathways.
“The Create Your Future campaign ticks the right boxes by showing off Wellington’s creative opportunities to potential students and highlighting what Wellington’s safe, inclusive environment can offer them.
There were 715 Indian fee-paying students enrolled for study in Wellington in 2016.
