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Have your say on major review of education
There are several ways people can become involved in the Education Conversation | Kōrero Mātauranga.
People can offer their thoughts on the future of education using the simple online public survey at https://conversation.education.govt.nz/and engage on social media using the hashtag #EdConvo18.
The Ministry of Education has been working with stakeholder groups across the sector to identify possible participants for two Education Summit events being held next month – in Christchurch on 5-6 May and Auckland on 12-13 May.
Some 3,000 nominations have been received for the total of 1,600 spaces at the events. Invitations are going out this week to people representing the full breadth of the sector and the wider community, including students.
Fiona Weightman, the Ministry’s Group Manager Communications and Stakeholder Engagement, said that not everyone who wishes to will be able to participate directly in the Summit events as numbers have to be limited due primarily to venue capacity.
“In acknowledgement of this, there will also be regional opportunities after the Summit events for local communities to share their ideas and continue the kōrero.”
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Europe agent promotion fund winners
Four creative and innovative projects from agents across Europe were selected for ENZ Europe’s 2018 Agent Promotion Fund.
Content: Olga Elli, ENZ’s Education Marketing Manager – Europe, said the fund of 2,500 EUR supports creative and innovative projects that promote New Zealand as a world-leading study destination.
“We received a number of really exciting proposals from agents across Germany, Italy, Spain and France,” said Olga.
“While only four agents were awarded funding to implement their ideas, it’s encouraging to see the enthusiasm and creativity in this market from agents eager to send students to New Zealand for an excellent education experience.”
The winners of the 2018 Agent Promotion Fund are:
This agent will use funding to support the Kiwi-Cup Hockey Tournament in Hamburg in June, which more than 300 students aged 11-14 years old attend. Hausch & Partner believe that education and sports have always been a winning combination, and that this tournament is a great opportunity to promote New Zealand to these students.
This agent will implement a digital promotion package via Facebook, LinkedIn and a New Zealand blog. As a new agent promoting New Zealand, they have found that online campaigns offer some of the best results and conversions in the Italian market.
This agent will implement a digital promotion campaign in France through social media channels, newsletters and alumni stories. They plan to use ENZ key messages to promote the significant benefits that students can gain from studying in the New Zealand education system.
Under the title “Please don’t disturb – I’m already in New Zealand!”, this virtual reality project will introduce VR headsets to their stands at the 45 international education fairs they attend in Germany each year.
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NZIEC 2018 showcases global citizenship
Two Ministers attended: Minister of Immigration, Hon Iain Lees-Galloway, spoke about the Government’s changes to post-study work rights for international students, and Education Minister, Hon Chris Hipkins announced the International Education Strategy 2018-2030. Both Ministers spoke of the Government’s confidence in the bright future of New Zealand’s international education future.
Master of ceremonies, award-winning journalist Miriama Kamo, kept conference moving with humour and poise. She interviewed three international students on their experiences living and studying in New Zealand.
Yuki Sugito from Japan came to New Zealand after being interested in the All Blacks at the 2015 World Cup. Ada Wang from Nanchang, China, who is studying a Master’s degree at Victoria University, told us about the case she took to the Tenancy Tribunal and won. Angelique Viola talked about leaving behind a business and career in her native Philippines to study accounting at WelTec. All three are enjoying their lives and studies in New Zealand – and Kiwi food featured strongly, most especially their love for fish’n’chips.
We learned from Shanton Chang about the digital journeys of international students. And we became one of New Zealand’s top trending topics on Twitter.
Delegates enjoyed a taste of Brazil at the NZIEC Carnival on Thursday night.
NZIEC Country of Honour host, Brazilian Ambassador HE Paulo Camargo, spoke movingly of the connections between Brazil and New Zealand.
Surprise poet Karlo Mila delighted guests by pulling together two days of intense discussions in a poem specially commissioned for NZIEC 2018.
The largest number of industry presenters inspired, debated and informed delegates across six breakout streams providing new insights for improving the student experience, making a mark online, collaborating to win – and more.
And delegates took up the plentiful networking opportunities with gusto – many a korero was observed in the conference environs!
ENZ gratefully acknowledges all our conference partners and exhibitors, including Lead Partner BPO Intelligence, Premium Partners Vodafone New Zealand and OKNZ and Southern Cross Travel Insurance, Partners IDP IELTS Australia, QS and Western Union, Media Partner The PIE News, Programme Partner AFS New Zealand, Espresso Partner StuMagz and Country of Honour host, the Embassy of Brazil in New Zealand. Thank you one and all.
If you missed the opportunity to connect with our partners or exhibitors at conference, you can do so through the NZIEC website.
Conference delegates can provide feedback on conference through the conference app. If you have any suggestions for next year, please don’t hesitate to email nziec@verve.co.nz.
NZIEC 2019 will be held at the SkyCity Convention Centre on 7-8 August 2019. The theme will be ‘Navigating Our Changing World’.
We look forward to seeing you in Auckland for NZIEC 2019!
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Future Proof 2.0
The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.
We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.
About the campaign
Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.
The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.
It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).
The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.
Campaign messaging
Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.
The campaign’s central message is: Our teachers lead the world in preparing students for the future.
The key messages are:
1. Our teachers give you the skills to put your knowledge to work in the world.
- Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.
2. Our teachers challenge you to reach your potential in an unlimited learning environment.
- Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.
3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.
- Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.
Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.
We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.
While Future Proof 2.0 will feature many great teachers, our three stars are:
Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland
With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities.
Mark Hanlen, a marine studies teacher at Whakatane High School
A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.
Dr Faith Kane, a senior lecturer in textiles at Massey University
Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.
How can Future Proof 2.0 help you?
You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.
Using our creative assets
Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students.
We will add all assets to The Brand Lab as they become available.
Useful resources
You can find advice on identifying audiences, channels and story ideas on the Skills Lab.
For example, there are practical tips on:
- Creating a digital marketing strategy
- Using social media to turn your followers into advocates
- Writing great blog posts
- How we use My StudyNZ to match students to institutions
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Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus
At the Chinese International School Manila
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ENZ launches China Savvy
Developed by ENZ’s in-market China team in collaboration with New Zealand providers, China Savvy aims to equip New Zealand education providers with insights into Chinese students, best practice for the China market, and practical advice on how to succeed in education business in China.
China Savvy is open to all New Zealand providers via the Skills Lab and includes videos with animated learning and links to various reports and online resources.
Specific lessons include Chinese education customer motivations, presenting to Chinese audiences, planning business trips to China, navigating Chinese meal and gift culture and making the best use of Chinese social media (namely, WeChat) – giving users a rich picture so they can approach the China market with confidence.
ENZ International Market Manager for China, Ross Fisher, anticipates China Savvy will be most suitable for the school sector but says there are plenty of transferable insights for other sectors too.
“We’ve tried to create a ‘blended’ learning experience for international education professionals starting out in China, as well those informed practitioners already operating in the market who are looking for some additional insights into best practice, product development, marketing and the mind of the Chinese education customer.”
As ENZ is assessing the utility of the China Savvy product, we welcome any feedback you may have by using the feedback form on the China Savvy landing page.
Further enquiries can be directed to Ross.Fisher@enz.govt.nz
Click here to access China Savvy on Skills Lab.
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AgentLab
If you want to promote New Zealand as a study destination, we’ve got great news - a dedicated online space for education agents.
Access a wide range of relevant updates for education agents, including a calendar of events, webinars, and resources from across the New Zealand education landscape.
Learning and resources to support your work
You can access AgentLab on your computer, smartphone or tablet. Find all the information you need to help your clients learn about studying and living in New Zealand.
Visit AgentLab to:
• learn about New Zealand's education system, immigration requirements and more.
• receive updates and important news from Education New Zealand
• help you answer your clients’ questions – check our resources section for relevant information.
• connect you with the New Zealand education industry – talk to industry experts via our live webinars.
We’re committed to working with you to promote New Zealand as the ideal study destination.
Through AgentLab, we’ll offer you ongoing support with all the information and tools you need.
Click here to register for AgentLab.
You can also visit The Brand Lab to download marketing collateral for use in your promotions
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Major engagement for ENZ’s latest marketing campaign
ENZ’s first marketing campaign for 2019, New Futures Need New Paths, is focussed on expanding prospective international students’ understanding of New Zealand education and sharpening New Zealand’s brand position.
Because of this, the campaign has been designed to focus on engaging with target audiences, says Patrick Holden, ENZ’s Digital Media Project Manager.
“Already, we’ve had more than 21 million engagements with our digital paid media. This has come from 38.9 million viewers who have seen ENZ’s paid advertisements through a number of ad placements.
“We have seen an increased overall engagement rate of 12.60% compared to 8.43% for the previous Future Proof campaign, which is a great improvement! This is because we have tweaked the style and type of campaign content to that which best engages our student audience, including using new ad placements which uses custom-fit content tailored to different channels.”
The highest engagement has come from Korea, Germany and Japan. In an online website poll, more than 85% of users say they are ‘very likely’ or ‘somewhat likely’ to consider New Zealand as a study destination.
“While engagement is the campaign’s primary objective, we’re also achieving secondary objectives such as attracting new database leads, as a high volume of our audience are also engaging with our campaign landing page to find out more about studying in New Zealand,” said Patrick.
The campaign has been integrated with ENZ’s social audiences too. So far, the engagement has been positive.
A screenshot from the Study in New Zealand Facebook page.
Thank you to all our industry partners for collaborating with us on this campaign, in particular by sourcing talent.
The campaign will run until the end of May.
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Introducing NauMai NZ
ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand.
NauMai NZ reflects the Māori concept of manaakitanga, Grant said.
“Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.
“We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”
The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services.
“Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this.
“This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”
The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.
“It is a privilege to host visiting students and we all have a responsibility to look after them.”
The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.
The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.
The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey.
Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/
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ENZRA fairs in India
To register, select the event you want to attend online, click ‘Contact Us’ and enter your details. An email will go directly to the agent who will provide you with a registration link. Registration for ENZRA fairs will be on a first in first served basis.
LAE (Italy)
Study Nelson (Germany)