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  • Wanted: Good news stories

    With ENZ teams in key locations around the world, we understand the local media and work with relevant media outlets to get New Zealand stories published, broadcast and onto computer screens.

    And we’ve had some good success – last year ENZ’s integrated PR and marketing activity in India won the Public Affairs Asia Gold Standard Award for Country Promotion. 

    While we monitor New Zealand media for stories to highlight abroad, we are always looking for innovative and interesting story ideas that showcase high quality education.

    Are you launching a new course, celebrating unique student success or releasing new research that would be of interest to international media? Or is your regional group planning a visit offshore? With early notice, we can help to tell your region’s education story to the media.

    Have you got students or experts travelling in-market who are great representatives of the strengths of a New Zealand education? Give us the details and we’ll try and link them up with local media.

    Do you have alumni stories of the connections created between countries and people in the years following graduation? We’d love shine a light on them.

    Email us at media@enz.govt.nz if you have a great story to share.

    Take a look at the kind of stories we have worked to profile in China:

    • Student success stories with relevance to China: Chinanews.com reported on a team of Auckland University students, including one Chinese national, which competed in an international robotics competition.

    • China-related education events held in New Zealand: People.com reported on the University of Auckland’s seminar session promoting study opportunities in Qingdao. Xinhuanet.com highlighted Victoria University of Wellington’s Confucius Institute sunrise ceremony to celebrate the 10th anniversary of the establishment of the global network of Confucius Institutes. China Daily reported on a Chinese Week which promoted Chinese language and culture through television, libraries and apps.

    • Institutional developments of relevance to China: Waikato University launched a scholarship scheme for international students from Asia, including China. Coverage was secured in a range of media, including Sohu.com. The article highlighted the $1 million Excellence Scholarships for nearly 200 students and noted Waikato’s strengths in education, economics, law and information technology.

    • Scientists and researchers visiting China who can be interviewed about New Zealand’s strengths in their fields: Sir Peter Gluckman, the Prime Minister’s Chief Science Advisor, visited China in September. Media interviews arranged by ENZ resulted in coverage highlighting New Zealand’s education strengths in science and research, including in agriculture, medicine and nanotechnology.

    • Regional cluster visits: The Shanghai Morning Post reported on Study Dunedin and Education Southland’s joint education fair in Shanghai. ENZ also helped secure coverage for Dunedin education institutions during the Dunedin Mayoral Delegation to Shanghai, resulting in a total of 74 media reports across TV, online and print media – equating to NZ$564,677 in PR value.

    • Collaboration with Chinese counterparts: Chengdu Evening Post reported on ties being developed by New Zealand schools with Chinese counterparts. The Daily Evening News reported on the 2014 Sino-New Zealand Modern Vocational Education Development Forum held in Tianjin.

    • Visiting scholars and institution leaders: Beijing Business Today interviewed Caroline Daley, Dean of Graduate Studies at the University of Auckland, highlighting the university’s job seeker support for international students. 

  • Pakistan providers visit New Zealand

    The visit’s primary purpose is to increase the number of New Zealand Universities on Pakistan’s approved PhD scholarship list.

    This visit follows an ENZ-led inaugural education delegation trip to Pakistan from 26-30 October 2014. The trip was to scope out opportunities in the Postgraduate and Degree-level student markets. The delegation included representatives from universities, Institutes of Technology and Polytechnics and Private Training Establishments, and was also supported by Immigration New Zealand and the Honorary Consul General for Pakistan, Mr Moin Fudda.

    Feedback from the providers on this market development approach was positive, with delegation members signalling they’ll be heading back into the market in 2015 as part of a sustained promotional effort.

    “We’re really happy with the lessons and outcomes from the trip. We’re progressing a market-development plan with Immigration New Zealand, which can provide a staged market development approach focussing on high-value students” says Middle East Director John Laxon.

    The visit attracted some media coverage in Pakistan, including these pieces in Pakistan Today and the Daily Times.

  • Christchurch Educated “Owning Our Future”

    Thought-provoking and at times challenging messages were received from Kay Giles, Chief Executive of CPIT (“My view on opportunities in international education”), Michael Prentice, Designworks (“The brand journey”) and Lester Wolfreys, Focus Consulting (“Commercialising opportunities”).

    This event was supported by Education New Zealand and in his opening address, Chief Executive Grant McPherson welcomed the pleasing progress towards recovery in the Canterbury region and encouraged members to work together to continue the momentum for sustainable growth.

    From the conference, Christchurch Educated members gained a greater awareness of the value and potential of our New Zealand and regional brands and participants discussed a range of ideas related to the further development of pathways, student experience and possible models for collaborative market and product development.  These outcomes will form the basis for initiatives that the Board of Christchurch Educated will consider in the coming months.

    To find out more, receive copies of the conference presentations or to make contact with Christchurch Educated, contact Karen Haigh (karen.haigh@enz.govt.nz)

    Below: Christchurch Educated Board Member and Cobham Intermediate School Principal, Scott Thelning MC’s the conference.

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  • South Canterbury education of value to all

    Students enrich South Canterbury community 

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    Above: Students from 16 different countries attended the Mayoral welcome (Photo courtesy of Kolourcare, Waimate)

    Students from 16 different countries spanning Asia, the Americas and Europe recently attended a Mayoral welcome as the school year got underway. As part of their orientation, the students also camped in Peel Forest.

    As well as contributing $10 million-plus to the local economy each year, Julie says both local students and the wider community learn a lot from the diverse cultures of the visitors.

    She says South Canterbury, with the city of Timaru as the hub, appeals as a destination for international students because of its smaller population, safe environment and record of strong academic achievement. 

    “The international students love the scenery and access to the outdoors, the friendly locals and our unique teaching style,” according to Julie.  “Our local students, their families and the wider community get to experience cultures from all over the world.”

    Dunedin follows Shanghai for fashionista

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    Above: Daniel Kwok with a model wearing one of his creations at his graduate show 

    Former student from Roncalli College in Timaru, Daniel Kwok, will be showcasing his collection at the iD Dunedin Fashion Week from 18 to 26 April. Originally from Hong Kong, after leaving his adopted high school in Timaru Daniel went on to complete a design degree at Otago Polytechnic.

    Last October he showed his collection at the Shanghai Fashion Week as one of six fashion and two communications students selected for a project with the Shanghai University of Engineering Sciences.

    Now working at Barkers in Dunedin, Daniel started off selling custom bow ties as a student and has since created KWOK’s Revolutions, building a Chinese cultural influence into his designs.  Daniel says he loves Dunedin’s multiculturalism and fashion focus – a perfect fit for his talents!

  • Malaysian student teachers value NZ experience

    While it was not much money, it motivated them, according to Mdm Anis Abdullah, co-ordinator of the Kiwi Experience Project at the Institute of Teacher Education (Batu Lintang) in Kuching, who accompanied the students.

    Over the next year they raised their target of 100,000MYR or $NZ 30,000. That first day they rented out the bikes for less than 1 ringgit – so the fact there were 12 takers was the incentive to continue.

    During the March visit to Dunedin the third-year primary-level English language student teachers gained insights into New Zealand culture, education techniques, ways of managing pupil behaviour and various literacy programmes. The tour ended with the students performing three songs, including a waiata, at North East Valley Normal School.

    Aged 21 to 25, many will be posted in rural areas with added responsibilities as school administrators and for pastoral care of pupils. “English is part of the curriculum in both primary and secondary schools now but in 2016 it will become compulsory and pupils will be required to pass English language studies to graduate from high school,” according to Mdm Anis.

    She said the trip enabled the students to have the total Kiwi experience.  “I believe in the holistic approach to education where learning entails much more than just what you study in class. Trips like this enrich an education. New Zealand is the most expensive benchmark option for us, but it is the best because we would like our students to see first-hand how the early literacy and reading recovery programmes are carried out here.  Besides, New Zealand is a very beautiful and safe country and the warmth of the Kiwis always made us feel very welcomed.”

    This visit was the first time some had left their home region of Sarawak. “They have had a great time and many said that when they graduate and have worked for a few years, they will come back.”

    Mdm Anis said commonalities existed between the Malaysian and New Zealand teaching ethos. “It is about teachers being informed, knowledgeable and global citizens. Our teacher development programmes focus not only on intellectual aspects, but  also on developing values and the emotional, spiritual and physical aspects – similar to the ‘life-long-learner’ concepts in New Zealand.”

    Mdm Anis hopes the Malaysian Ministry of Education will plan another twinning programme for Malaysian students to study at the University of Otago, possibly at Masters level. She previously helped co-ordinate such a programme at the institute where she works, that ended in 2013, for 117 student teachers to complete half of their Teaching English to Speakers of Other Languages, TESOL, degree at Otago.

  • Cricket star hits home the NZ education message

    Stephen is supporting the strategy by helping to raise New Zealand’s profile as an education destination among India’s leading universities, faculties and students in the South and West of India.

    Stephen’s own brand, shaped from his outstanding international cricket career, resonates enormously right across India and his down-to-earth, humble Kiwi style works well with a wide range of stakeholders.

    ENZ’s General Manager International, Peter Bull, was in India last week participating in promotional activities with Stephen and was thrilled both by the former world-class cricketer’s commitment to ENZ’s goals and by the publicity his presence creates.

    “The attention on New Zealand education that Stephen Fleming generates among the students and faculties of important universities in India is absolutely tremendous.”

    Stephen’s strong India connection can be traced back to 1994 when he faced India in his debut test cricket match. He is now the coach of the most successful Indian Premier League (IPL) franchise, the Chennai Super Kings (CSK), following an exceptional captaincy of the Black Caps.

    Using Stephen’s profile in India during April means the three-day ENZ-Stephen Fleming programme of institutional visits and media interviews is happening against the backdrop of the IPL’s eighth season. As the most watched Twenty20 league in the world with a brand value of over US$7 billion, the IPL easily tempts business outside of cricket into action as excitement in India reaches fever pitch.

    The first day of the programme took Stephen and ENZ to Hindustan University, a highly ranked engineering and technical college in Chennai, the day after CSK won its first match of this IPL season. The team won off the last ball, sparking even stronger media excitement.

    Stephen pitched New Zealand education to more than 500 passionate students and staff at the university whose graduates regularly go abroad for postgraduate studies. Stephen also drew on his own education experiences, talking about his parents’ encouragement regarding the importance of education, and in the value education has had in shaping his future. This was later noted by the university’s reporting on the visit.

    Stephen also talked to the audience about the quality of New Zealand’s education programmes, universities and work opportunities in areas including the Christchurch rebuild.

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    Above: Stephen Fleming delivering an inspirational speech to students and faculty at Hindustan University

    “I believe in the value of an education from New Zealand, and I’m always thrilled at the enthusiasm these students show in what New Zealand can offer them in terms of our education proposition,” Stephen told ENZ staff.

    The visit also included Stephen’s inauguration of a new cricket academy with some super-star batting by the New Zealand education brand ambassador and an on-air interview at Chennai’s leading English language radio which has an audience of 600,000.

    Stephen and the ENZ team finished the day with three print media interviews, with Stephen continuing to prove his worth by bringing cricket conversations back to the benefits of a New Zealand education. He also announced a New Zealand education t-shirt design competition open to students from leading fashion schools in India. Building on recent media success from two fashion-related Prime Minister’s Scholarship for Asia group tours to India, and on New Zealand’s creative, innovative, fresh-thinking approach, the design competition is targeting a niche audience in a market known for engineering, business and IT. The competition closes on 1 July when Stephen Fleming will be photographed in the winning design.

    Stephen Fleming and ENZ will be in Mumbai on 16 April and Bangalore on 21 April for more institutional visits and media interviews.

    This month ENZ’s India team has also supported agent-led New Zealand fairs in Pune, Kolkata and Ahmedabad with institutions pleased with the quality of students overall. A fourth agent fair is scheduled for Cochin on 21 April while the team also supports a Christchurch Educated mission in-country.  

  • Christchurch - Sichuan partnership deepens

    The visiting group consisted of representatives from provincial government, business, tourism, education and the arts. The event was formally opened by the Vice-Chairman of the Sichuan Provincial People’s Congress, Mr Li Xiangzhi and Associate Minister for Tertiary Education, Skills and Employment Hon Louise Upston.

    In her address, the Minister noted: “the two regions also have a passionate interest in education, which is my particular area of focus.  We both value the contribution international education makes to enrich the diversity of our respective communities.  We also know that as the world becomes ever more inter-connected, learning about people from other cultures and environments is critical.”

    Education was a particular focus of the visit, building on agreements developed since 2013 between the Sichuan Education Department and Christchurch Educated.

    During “Splendid Sichuan” the parties signed an implementation plan for 2015-16, confirming plans for future inbound exchange activity. Sichuan Education Department presented Christchurch Educated with 15 full scholarships for Christchurch students to study in Sichuan. 

    During a Tertiary Education Forum leaders from both regions discussed plans for developing closer partnerships. 

    Sichuan and Christchurch share common experiences in recovering from major earthquakes and some of the future education opportunities will be focussed on this. Christchurch Mayor Lianne Dalziel led a Christchurch delegation to China last month and in her visit to Sichuan emphasised the developing close relationship between the regions, evidenced by the progress made in developing education alliances. 

  • Accelerate Your Growth at NZIEC

    We’re pleased to outline some highlights of this year’s conference programme prior to registrations opening soon.  

    Visit www.nziec.co.nz for more information and to register!

    Conference theme

    NZIEC 2015 brings together practitioners and leaders from across New Zealand’s fifth largest export industry to explore strategies for growth. The Conference provides an opportunity to discuss, strategise and connect with expert speakers and delegates.

    The government’s Leadership Statement for International Education outlines ambitious onshore and offshore goals for the international education industry to achieve by 2025. With less than a decade to go until 2025, NZIEC 2015 focuses on how you can Accelerate Your Growth.

    To achieve success as an industry, we need to understand key changes in international markets, pursue innovation, invest in capability and communicate a strong brand. Through a range of presentations, workshops, discussions and case studies, NZIEC 2015 will provide a platform to learn what organisations around the world are doing to execute these strategies, and what we can do to improve ours.  

    Pre-conference workshops

    Thursday 21 August features pre-conference workshops – for the school sector in the morning and for all sectors in the afternoon.

    School sector pre-conference workshop

    A pre-conference workshop for the school sector kicks off at 9am on Thursday morning. Connect with school representatives from across the country while learning about market trends, our key competitors and opportunities to collaborate through SIEBA.

    All sectors marketing and market intelligence workshops

    The afternoon pre-conference workshops are open to all sectors. Thursday afternoon features a marketing workshop on honing your point of difference followed by a choice of market intelligence sessions spanning the world.

    In the marketing workshop, gain inspiration from the Icebreaker experience to help you understand how to stand out from the crowd.

    Then, choose from nine future-focused market intelligence sessions featuring cherry blossoms, hashtags and samba! Learn about opportunities spanning the globe – from the Americas to Asia to the Middle East and Europe.  

    Networking drinks and conference dinner

    Join in the celebrations on Thursday evening with networking drinks and conference dinner starting from 6pm.  

    Friday highlights

    The Conference on Friday kicks off at 8.30am and features keynote addresses that will inspire, challenge and provide insight.

    In between our fantastic international keynote speakers, you can choose from 12 breakouts on topics ranging from customers and markets, strategy, marketing, operations and innovation.

    Breakouts include several sessions featuring the latest data and intelligence, a panel discussion around offshore delivery, a session seeking your input on the International Education Senior Officials Group work programme, and a Lightning Innovation session featuring six industry innovators.

    Stay tuned for more detail, and save the date now!

  • Focus on Regional Growth

    This is at the heart of our Regional Partnership Programme, currently involving 13 active regional groups and supporting a wide range of activity, from development of strategies and implementation plans to innovative collaborative marketing and shared services models.

    Earlier this year, regional coordinators from across the country participated in a workshop to share ideas and identify priorities. Common themes included; strategies for working together with local and regional government, the need for robust regional leadership and governance, and the benefits of developing shared services and resources.

    “Regional collaboration is a natural platform for innovation and adding destination value for our customers,” says Greg Scott, Business Development Manager. “There is an enthusiasm across the country for working together and some exciting new developments.”

    Two examples from the South Island of initiatives funded by the Regional Partnership Programme recently are:

    • a Work Ready Programme being piloted by Study Dunedin, working with Enterprise Dunedin, to offer a six-week seminar based programme at the University of Otago, designed for international students who want to find employment in New Zealand after graduation;

    • an India Skills Scholarship Programme developed by Christchurch Educated, working with the Canterbury Development Corporation offering graduate tertiary qualification pathways to employment. One of the first successful graduate engineers has just finished with an A-grade average and is working for construction company, Ganellen, on the Christchurch rebuild.

    Enquiries about the Regional Partnership Programme are welcome at any time, and can be made by emailing greg.scott@enz.govt.nz.

  • Canterbury launches Strategy Leadership Accord

    The Accord represents a commitment to grow the social, cultural and economic value of international education in the region over the next 10 years.

    The strategy vision is that Canterbury is a “a globally connected region for international education with education and training that leads to enhanced student opportunities and outcomes with enduring benefits for the community”.

    This will be achieved through:

    • Strong industry leadership via the Accord

    • Building partnership with government, iwi and other sectors

    • Building a regional value proposition and strong international partnership in key markets

    • Developing flagship programmes in areas of regional strength

    • Developing pathways through school, higher education and employment in areas of regional strength

    • Enhancing the student experience through developing a regional qual-mark for international education providers

    At the launch function this week, Michaela Blacklock, General Manager for Business and Sector Development at Canterbury Development Corporation (CDC) noted:

    “CDC believes that Christchurch’s international connectedness is critical to growing a strong economy which contributes to a better quality of life for people living in the region.  We recognise both the economic and social benefits to Christchurch and Canterbury from a strong international education sector.”

    The Leadership Accord has appointed Murray Strong as the Independent Chairperson, charged with overseeing the implementation of the strategy.  

    “It is important that we build on the industry cohesion and momentum gained during the post-earthquake period, which may be lost if there is no medium-term strategy to provide focus -  the real work starts now.”  says Murray Strong.

    The strategy development process was funded by Education New Zealand and facilitated by Canterbury Development Corporation, the Christchurch City Council economic development agency.

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