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Around the world in five
BRAZIL
Brazil’s study travel market bounces back
A recent survey shows Brazil’s outbound study surged by 14% in 2016, with students’ priorities shifting in terms of preferred programs of study, driven largely by employability factors. As such, language programs remained the most popular option, as speaking an international business language is seen as “essential” for students in the country.
US
Internationalisation and student recruitment increasing among US colleges
A new study of US colleges found nearly 30% of respondents reported high levels of international activity within their institutions, compared to 21% in 2011. When asked why, US colleges cited “improving student preparedness for a global era” as their main motivator, listing key activities such as “increasing study abroad for US students”, “recruiting international students” and “partnerships with institutions.”
CHINA
Hong Kong’s education system needs more heart and ‘soulware’
How can China best equip its next generation with the skills needed for a rapidly changing world? City University (CU) might have the answer. Despite being a young university with many students from lower-income families, it has made its way into the top 50 in the QS World University Rankings. CU President Way Kuo said the key is “soulware”, and has established regular exchange programmes with overseas universities to allow students to study abroad and “open their minds”.
UK
‘Widening gap’ between London and rest of country in language GCSEs
A widening gap is emerging in the take-up of language GCSEs between pupils in London and the rest of the country, a new report has warned. London is the only region in the country where the percentage of pupils taking language GCSES has risen over the past three years, possibly a result of the many multi-lingual pupils there normalising the ability to learn other languages.
INDIA and BRAZIL
Still a long way to go on internationalisation
India and Brazil are the largest higher education systems in the world in terms of numbers of students (alongside China and the United States) and the largest developing economies after China. While both nations have a long way to go, some important developments should be noted, including growth in scientific outputs and funding for public institutions.
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Applications are open for the Europe and Latin America Engagement Fund
The aim of this funding is to support engagement activities with education agents from Europe, Brazil and Colombia. New Zealand institutions are welcome to submit proposals and apply for up to $3000 per project. We will fund up to 15 projects that focus on engaging with agents from Europe, Brazil and Colombia.
ENZ’s Market Development Manager – Europe, Adina Stoye, said ENZ has a strong and loyal network of agents in Europe, especially Germany and Italy.
“They are keen for support and engagement with New Zealand institutions, and welcome opportunities for events and promotional activities. This initiative is a wonderful opportunity for New Zealand education providers to promote their education offering through building education agent networks.”
Proposed activities should be completed during the second half of 2023 and have firm goals and outcomes in place. Examples of activities are a scholarship campaign, contribution to bringing an agent to New Zealand for a famil, or supporting a trip to attend an event organised by agents.
ENZ’s Director of Engagement – Latin America, Javiera Visedo said education agents in Latin America are keen to learn more about what a New Zealand education has to offer, with students excited at the prospect of studying here. Reconnecting with New Zealand education providers is a top priority for them.”
Applications are open to New Zealand institutions only. This includes New Zealand education providers such as universities, Private Training Establishments (PTEs), English Language Schools (ELS), regional economic development agencies, schools, and peak bodies. Some providers may wish to work together to submit their applications, for example high schools or ELS.
To apply, visit this page. Once applications close, they will be reviewed by a panel of ENZ staff according to the guidelines included on page 5 of the Request for Proposal document.
We will host an information session about the funding and how to apply on Thursday 27 April at 9 am. To register for the session, fill out the form here.
- Applications are open until Friday 12 May at 5pm and applicants will be notified of the outcome on Friday 9 June.
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Building connnections with career counsellors in India
Seven of New Zealand’s universities took part in the conference, which attracted more than 1,400 delegates, representing 56 nationalities. The university delegates engaged in panel discussions on a range of topics, including ethical counselling and preparing for education abroad, which were well attended. Education New Zealand Manapou ki te Ao (ENZ) led the New Zealand delegation as a gold sponsor of the event.
Launched in 2016, IC3 is the largest platform for connecting high school career counsellors in India with tertiary education institutions. The conference brings together school leaders, teachers, counsellors, universities, education organisations, government bodies, industry leaders and others with an interest in sustainable and inclusive counselling, focused on student success.
Jugnu Roy, ENZ’s Director of Engagement based in India, says participation in the annual conference is valuable for ENZ as well as for the universities involved.
“High school careers and college counsellors are key influencers for students in India when it comes to making choices about tertiary study and future careers. This event has been a great help with building our connections with schools across southern India, so we can develop a pipeline of international students interested in undergraduate study in New Zealand.
“The timing of the conference worked well as an opportunity for branding, visibility, and reconnecting with Indian schools soon after the opening of New Zealand’s borders. This was the first time we had been able to attend in person for two years.
New Zealand universities interacting with schools at the networking session.
“Our participation in the event has already led to increased interest in a New Zealand education among high school counsellors, who are keen to invite New Zealand institutions to their schools for university fairs and to meet with students.
“In a country like India, where many countries are trying hard to attract international students, New Zealand’s presence sends a strong signal that we are committed and here to stay.”
The 2022 IC3 Institute Student Quest Survey Report was published during the conference. More than 10,000 students responded, naming the top three factors affecting their choice of university: programme details, financial aid/scholarship information, and potential job opportunities.
For more information about the conference, see the IC3 Conference website here.
For more information about the recent student survey, see the IC3 Institute website here
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Ōtautahi Christchurch announced as host city for ICEF ANZA 2024

ICEF ANZA gives education providers from Aotearoa New Zealand and Australia the opportunity to meet with top international student recruitment agents from around the world who have a focus on these two study destinations.
Education New Zealand Manapou ki te Ao’s International Event Manager, Janine Huxford said that these conferences are such important events in our sector to bring everyone together and share industry insights, attend workshops and network with our international education peers from all over the world.
“We’re delighted that Ōtautahi Christchurch has been announced as the host city for the next ICEF ANZA conference in 2024. This is such a fantastic opportunity to shine a light on our new city and Aotearoa New Zealand as a study destination with world-class study options and unique travel and living abroad experiences", she added.
This in-person event will run from 22 – 24 April 2024 at the Te Pae Christchurch Convention Centre. You can register your interest for the event here: ICEF ANZA - education event focused on Australia and New Zealand
We look forward to seeing you there!
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ENZ engages with Vietnamese media
Tip:
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Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.

Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop
ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
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Reconnecting at ICEF ANZA 2022
Education New Zealand Manapou ki te Ao attended the conference, alongside Immigration New Zealand and Kiwi education providers.
This was the largest ICEF ANZA event in its 15-year history. Among the conference's close to 500 in-person participants were 183 education agents representing 61 countries. The top five countries represented at the conference were Colombia, India, Viet Nam, Nepal, and Brazil.Agents at the event demonstrated a particular interest in New Zealand and Australia, and they were keen to reconnect with New Zealand education providers and promote New Zealand to prospective students.
(l to r) Geneviève Rousseau Cung, ENZ's Partnerships Manager, Brett Blacker, CEO, English Australia and Martijn van de Veen, VP Business Development, ICEF during their panel discussion.
Geneviève Rousseau Cung, ENZ's Partnerships Manager, was a guest panellist during the opening plenary session 'Study Destinations: Australia and New Zealand back in the game'. ICEF have released a podcast based on this panel discussion, which you can listen to here: https://lnkd.in/d5cMpwfm
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New Zealand continues to protect and care for international students during lockdown
Providers, host families and supporting networks have been setting up additional support for international students to ensure they feel connected and safe.
Education New Zealand is pulling together some of the great things that have been taking place across the sector. Here are just a small number that we have heard about so far.
- Otago University has a dedicated information page for students, with students registering with Ask Otago. They can then request daily phone calls to check in and see how they are doing. University recreation centre staff are also offering virtual fitness classes.
- University of Auckland has been supporting the COVID-19 response by undertaking modelling work that informs the Prime Minister’s Chief Science Advisor and working directly with the Auckland District Health Board to help with testing capacity by using their facilities and people.
- Rotorua English Language Academy (RELA) is teaching online classes to 30 students from nine different countries. Many students are worried about their families back home so in addition to support during class time, staff make individual phone calls and arrange fun activities such as the recent Easter video competition on WhatsApp. Friday full-school assemblies and farewell speeches continue to lift students’ spirits with the RELA tradition of singing ‘Now is the Hour’ – managed by the school’s director playing on the piano at home while students sing over Zoom.
- Several Northland schools have been working closely with Study Northland to support the 150 international students in their care. The international students are being well supported by their schools and homestay families by keeping them busy and making them feel like an integral part of the family.
- SIEBA is doing an amazing job supporting the school sector. The small SIEBA team has been working around the clock to provide advice and guidance to schools, including publishing residential care emergency guidance to help schools navigate these tricky areas. On top of all that, SIEBA is raising key issues with the Ministry of Education and alerting government agencies to emerging challenges.
- Massey University’s international support staff are running virtual one-on-one support sessions which can be arranged by the students themselves. The university, like other universities, is making personal phone calls to all students to ensure they feel supported. Massey also has a range of wellbeing resources available and the recreation centres have taken their services online.
- Aspire2 International has launched a number of online learning solutions that have all gained NZQA accreditation. This means English, hospitality, IT and business students can transition from face-to-face to remote learning quickly in order to complete their qualifications.
We want to hear more about the great work the sector is doing to support international students within New Zealand both in enabling their learning but also supporting their wellbeing.
Please let us know what your organisation has been doing and we will look to share this wider. Send your stories to industryteam@enz.govt.nz.
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Internationalisation remains a key focus for Education New Zealand
Under the inaugural funding collaboration with FAPESP, ENZ has pledged NZ $105,000 to nine research projects. Each project is led in tandem with academics from New Zealand and Brazil.
And for the 15th year, ENZ has supported the joint work of New Zealand and Chinese researchers through the Tripartite Fund. This year’s funding round provided NZ $20,000 to five projects (rather than the traditional NZ $30,000 to three) due to the ongoing COVID-19 travel restrictions.
As the Government is currently advising New Zealanders not to travel internationally, this funding was pledged on the proviso that the researchers either work together online or delay any international travel to a later date.
Internationalisation is a crucial part of the New Zealand International Education Strategy (NZIES) under all three pillars.
“Supporting and investing in international academic mobility is one unique way ENZ can contribute to this goal. We see short-term benefits, like person-to-person links and the strengthening of diplomatic relationships, as well as long-term benefits like increased trade flow,” says ENZ’s Chief Executive Grant McPherson.
Building international links between institutions can also directly impact their rankings. Times Higher Education recently released their Latin America University Rankings 2020, which featured seven Brazilian universities in the top 10. The Times Higher Education’s methodology includes five factors – learning environment, research, citations, international outlooks and industry income – all of which can be positively impacted by initiatives like the NZ-FAPESP funding and Tripartite Fund.
“Internationalisation is all about building and maintaining relationships. I am very proud that ENZ has not only managed to sustain this crucial link with China, but built new connections with Brazil.”
Over the history of the Tripartite Fund, we’ve seen positive outcomes across a variety of research areas including environmental protection and climate change, health and medicine, animal science, educational development, media literacy, renewable energy and the conservation and heritage of national parks. The partnership with FAPESP also started with relevant areas for New Zealand, like education, engineering, biological sciences and health.
It’s a mark of the high-quality and reputation of New Zealand’s universities’ that they all are able to enter in the Tripartite Fund and arrangements like the one with FAPESP.
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ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
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Prime Minister’s Scholarships to study in Asia and Latin America announced
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Grant McPherson, today announced the names of 111 New Zealanders who will travel to destinations in Latin America and Asia for an international education experience on a Prime Minister’s Scholarship for Asia (PMSA) or Latin America (PMSLA).
Funds awarded for individuals in this scholarship round total $1.5 million.
The individual recipients are the second round of scholarships to be announced this year. The earlier round of scholarships was awarded to groups.The recipients will undertake study, research and internship programmes in fields such as business, language, indigenous rights, sustainable development and architecture for a minimum period of four weeks (Latin America) and six weeks (Asia) up to two years. The top Latin America study destinations for this round are Chile and Colombia, with Japan and the Republic of Korea most popular destinations in Asia among scholars.
“The merit of our scholarship applicants continues to be impressive – we are proud to offer this opportunity for people to develop their inter-cultural skills, build networks and enjoy experiences abroad,” said McPherson. “We know they will make us proud to have them representing New Zealand in this important time of rebuilding and reconnecting with overseas partners.”
“Interest for this programme continues to grow, building collective skills and understanding of different cultures helps our country show leadership in matters of significance for Asia and Latin America regions.”
Māori Participation lifts significantly
A group of Māori Prime Minister’s Scholarship alumni, Te Kāhui Kaupapa, have been working to raise access and participation for Māori. Participation in this round increased to 22% for PMSA and 17% of PMSLA recipients, compared to an average of 5% for PMSA and 8% for PMSLA rounds in 2016 to 2019. This is part of a wider programme of work to ensure the scholarship programme is more accessible to all New Zealanders over the age of 18, and that it delivers on our Te Tiriti obligations.
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries. The scholarship offers flexible funding to support both short and long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes.
The scholarships programme is funded by the New Zealand Government and administered by ENZ.
The PMSA was launched in 2013 and extended to Latin America in 2016. To date, there have been 2,879 PMSA and PMSLA scholarships awarded.
There are two scholarship rounds each year, and applications for the next individual round will be held in August 2023. Many of the awardees are enrolled in universities across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 can apply for a PMSA or PMSLA.
More information on the application process can be found here.
A full list of this round of scholars can be found here.