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ENZ re-connecting at ICEF ANZA Conference Perth 2023
More than 230 international student recruitment agents and over 150 providers from around 50 countries attended the first in-person ANZA conference since the Covid-19 pandemic. The conference was held from 12 to 14 April.
Education New Zealand Manapou ki te Ao (ENZ) is one of ANZA’s key supporters. It is an excellent opportunity for education providers and agents to connect, exchange and explore ideas that will grow the international education sector around the world.
ENZ’s Manager, Global Events and Agents, Janine Huxford, alongside Immigration New Zealand’s Manager of International Education, Celia Coombes, were invited to deliver a presentation on New Zealand’s road to recovery as a top study destination.
Janine said “Celia and I took this opportunity to begin our presentation by showcasing the unique cultural experience that international students have when they come to Aotearoa New Zealand. Our presentation began in a pitch-black room with the sound of the pūtātara, conch shell or sea trumpet ringing out.
“This was followed by a karakia acknowledging the Māori creation story that begins with a description of darkness and nothingness and continues to move between different states until light flows into the world that establishes a fundamental relationship between humans and the natural world. It was quite a spine-tingling experience, and no one will forget our introduction in a hurry,” she added.
Janine and Celia then went on to talk about the incredible mahi that our sector is doing across our various agencies and institutions to rebuild the international education market within Aotearoa New Zealand. “We shared with our audience that students considering international education are always going to choose the country first. For a niche market like Aotearoa New Zealand, it is important that our messaging is focused on what students will experience when they come to study with you”, said Janine.

Representative from Gulf Harbour School on the Whangaparaoa peninsula meeting with an education agent at ICEF ANZA 2023 in Perth, Western Australia.

Janine’s comments were also included in ICEF’s podcast that was awarded to ENZ and broadcast during the April 2023 event. The podcast was entitled ‘Study destination promotion: the vital role of education agencies – Sponsored by ENZ’. The podcast can be listened to here.
The event was hosted in Perth, Western Australia and is part of a series of global ICEF events that provide excellent opportunities for the sector to come together and network with like-minded professionals.
Click here for the exciting announcement regarding the naming of the host city for ICEF ANZA 2024!
Prime Minister’s Scholarships to study in Asia and Latin America announced
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Grant McPherson, today announced the names of 111 New Zealanders who will travel to destinations in Latin America and Asia for an international education experience on a Prime Minister’s Scholarship for Asia (PMSA) or Latin America (PMSLA).
Funds awarded for individuals in this scholarship round total $1.5 million.
The individual recipients are the second round of scholarships to be announced this year. The earlier round of scholarships was awarded to groups.
The recipients will undertake study, research and internship programmes in fields such as business, language, indigenous rights, sustainable development and architecture for a minimum period of four weeks (Latin America) and six weeks (Asia) up to two years. The top Latin America study destinations for this round are Chile and Colombia, with Japan and the Republic of Korea most popular destinations in Asia among scholars.
“The merit of our scholarship applicants continues to be impressive – we are proud to offer this opportunity for people to develop their inter-cultural skills, build networks and enjoy experiences abroad,” said McPherson. “We know they will make us proud to have them representing New Zealand in this important time of rebuilding and reconnecting with overseas partners.”
“Interest for this programme continues to grow, building collective skills and understanding of different cultures helps our country show leadership in matters of significance for Asia and Latin America regions.”

Māori Participation lifts significantly
A group of Māori Prime Minister’s Scholarship alumni, Te Kāhui Kaupapa, have been working to raise access and participation for Māori. Participation in this round increased to 22% for PMSA and 17% of PMSLA recipients, compared to an average of 5% for PMSA and 8% for PMSLA rounds in 2016 to 2019. This is part of a wider programme of work to ensure the scholarship programme is more accessible to all New Zealanders over the age of 18, and that it delivers on our Te Tiriti obligations.

The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries. The scholarship offers flexible funding to support both short and long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes.
The scholarships programme is funded by the New Zealand Government and administered by ENZ.
The PMSA was launched in 2013 and extended to Latin America in 2016. To date, there have been 2,879 PMSA and PMSLA scholarships awarded.
There are two scholarship rounds each year, and applications for the next individual round will be held in August 2023. Many of the awardees are enrolled in universities across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 can apply for a PMSA or PMSLA.
More information on the application process can be found here.
A full list of this round of scholars can be found here.
Around the world in five
CHINA
Luring back talent is top priority to fuel innovation
Attracting Chinese students back from abroad has become policy at the highest level of the Chinese government in a bid to fuel innovation as the country moves away from reliance on manufacturing.
Read more

MALAYSIA
You can now get a visa to study in Malaysia within a week
Under new regulations, international students can obtain their student visa in just seven days – part of the government’s aim to double Malaysia’s international student population to 200,000 by 2020.
Read more

FRANCE
Emmanuel Macron ‘to double the number of Indian students coming to France’
Indian Prime Minister Narendra Modi held talks with French President Emmanuel Macron to explore ways to deepen bilateral cooperation. The French President interacted with students in New Delhi, where he invited students to pursue education in France.
Read more

EUROPE
Germany ranked as most attractive study destination in Europe
An annual ranking of European study destinations places Germany as the most attractive option for international students, thanks to a growing number of courses offered in English and with the lowest unemployment rate for university graduates in Europe.
Read more

UK and AUSTRALIA
UK and Australia seek to 'turbocharge' higher education links
Universities UK and Universities Australia will work together to boost joint research, student and academic exchanges, and mutual recognition of each other’s qualifications.
Read more
Japanese teachers experience New Zealand’s regional schools
“Waseda University and its affiliated schools are longstanding and valued partners for us,” says Misa Kitaoka, Director of Education in Japan for Education New Zealand Manapou ki te Ao (ENZ).
“It’s exciting to see the strong regional focus they have chosen for their students’ study in New Zealand in 2023 and hear about the planned growth of the programme.”
Waseda University schools will be sending up to 60 students on a group programme to schools in Manawatū and Hawke’s Bay for two weeks in March 2023. The two regions were selected to receive students after taking part in an Expression of Interest process. Close to 80 students have already applied to take part, and Waseda plans to increase the number of participants to 100 from 2024, and to increase the length of their visit in future years. 
ENZ hosted the familiarisation tour (famil) to Manawatū and Hawke’s Bay from 21- 25 November 2022. Four Tokyo schools took part alongside Waseda University: Waseda University Senior High School, Waseda University Honjo Senior High School, Waseda Jitsugyo High School and Waseda Saga Junior and Senior High School. The famil was co-funded by ENZ and Air New Zealand, and Palmerston North City Council and Learning Hawkes Bay played a major role in helping to organise visits to 14 different education providers.
“Through the five-day famil, our regional and institutional partners demonstrated their strengths and uniqueness,” says ENZ’s Director Marketing and Strategies, Patrick Holden, who travelled with the delegation.
“Delegates commented on how welcome they felt and how impressed they were to see indigenous Māori language and customs being incorporated into the school curriculum.   The manaakitanga shown by the different institutions was well received, especially the pōwhiri.”  

The delegation is welcomed with a powhiri at Napier Girls High School

Misa Kitaoka stressed the importance of destination marketing with support from regional partners.
“While decision-making tends to be institution-led in the tertiary sector, decisions for the school sector are often led by the region or city. This famil was a great opportunity for us to showcase the regions first, followed by the education offerings available in the regions.
“Japanese school students, parents and educators are also interested in cultural experiences in New Zealand beyond education, including the opportunities to interact with local students and host families, and to embrace New Zealand’s cultural values of diversity and inclusion.
“While video-calling offers many benefits and has been vital across the pandemic, bringing famils back into the country means our offshore stakeholders can experience first-hand what New Zealand has to offer. Regional involvement will play a key role in building long-term reciprocal relationships for Aotearoa.” 
For more on ENZ’s education partnership with Waseda University and its affiliated schools, please click here.  
For more on the value of short-term programmes for international students in New Zealand and the potential benefits to New Zealand and the educator sector, check out this recent Spinoff article: How educational exchange fosters more than just learning | The Spinoff 

Hamish Cooper, NZ Ambassador to Japan, and ENZ staff Misa Kitaoka, Patrick Holden and Ben Burrowes called on the President of Waseda University, Dr Aiji Tanaka and Prof. Kate Elwood, Dean of Centre for International Education recently to congratulate Dr Tanaka on his reelection as the 18th President of Waseda University

 The delegation was welcomed on to the Central Hawkes Bay College Marae where they were given background about the history of the marae and given a quick fire class in flax weaving

Waseda delegation outside Awatapu College
Ōtautahi Christchurch announced as host city for ICEF ANZA 2024

ICEF ANZA gives education providers from Aotearoa New Zealand and Australia the opportunity to meet with top international student recruitment agents from around the world who have a focus on these two study destinations.
Education New Zealand Manapou ki te Ao’s International Event Manager, Janine Huxford said that these conferences are such important events in our sector to bring everyone together and share industry insights, attend workshops and network with our international education peers from all over the world.
“We’re delighted that Ōtautahi Christchurch has been announced as the host city for the next ICEF ANZA conference in 2024. This is such a fantastic opportunity to shine a light on our new city and Aotearoa New Zealand as a study destination with world-class study options and unique travel and living abroad experiences", she added.
This in-person event will run from 22 – 24 April 2024 at the Te Pae Christchurch Convention Centre. You can register your interest for the event here: ICEF ANZA - education event focused on Australia and New Zealand
We look forward to seeing you there!
Indian students look to Kiwi universities
The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.
This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.
On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.
A dedicated microsite to help students explore options is now live.
ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.
“In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).
“That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.
“Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”
To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.
Spotlight on Japan
When young Japanese student and talented rugby player Megumi came to New Zealand for six weeks to learn English in 2018, she loved it so much she decided to stay.
Her welcoming host family and peers were a large part of why she chose to make the move – on top of the chance to play rugby four times a week and learn at a high-quality secondary school.
Megumi is just one of the over 9,000 Japanese who come to New Zealand annually to study.
In fact, Japan is the third largest source country for New Zealand’s international education sector.
“New Zealand really values its education relationship with Japan, which stretches back over 60 years,” ENZ General Manager International, Lisa Futschek, says. “It’s economically important, but it also helps to enrich our young people’s lives and maintain strong cultural and people-to-people ties.”
The number of Japanese students coming here to study has grown steadily since 2013, and looks likely to increase as a number of Japanese government policies centred on internationalisation take effect.
ENZ Senior Market Development Manager for Japan, Misa Kitaoka, says 688 people visited the 2019 ENZ Fair, held in September; an all-time high and up from 500 visitors in 2018.
“I noticed significantly more parents with young children were present at the fair and this is likely driven by the fact that English will become a compulsory subject for primary-schoolers in Japan next year from 2020,” she says.
While the market demand has traditionally been focused on short-term programmes (less than three months), Misa also saw increasing interest in the long-term studies among the visitors. Given the Japanese government’s internationalisation agenda, Japanese universities are increasingly adopting the Admission Office (AO) method of assessing applicants. This means there is less emphasis on Japan’s university entrance exam held once a year, allowing those students who return from New Zealand with NCEA certification to more easily apply to Japanese universities.
Scholarships are also playing a part in generating interest in New Zealand. The Japanese government also support a series of scholarships. The Japan Student Services Organisation (JASSO), for example, offers monetary awards for both inbound and outbound students studying at tertiary level. The TOBITATE (“leap for tomorrow” in Japanese) Study Abroad initiative administered by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) also provides scholarships for both school and tertiary students to study overseas.
What do Japanese students love about New Zealand?
Most Japanese students travel to New Zealand to study at secondary school level.
The opportunity to learn English in a safe and supportive environment is attractive to many Japanese learners, as is the chance to visit a country that is almost as rugby-mad as Japan. Programmes such as Game On English leverage both interests, bringing students here to both learn English and play sport at the same time.
New Zealand’s unique style of teaching is also a major attraction for prospective Japanese students and their parents. From primary school on, Kiwi students are encouraged to work collaboratively with digital devices, which develops the “21st century skills” promoted by the Japanese government and outlined in a report published by the World Economic Forum. Additionally, Japanese students coming to New Zealand will experience this learning environment in an inclusive and diverse environment with many different cultures.
Many Japanese alumni report that the Māori culture made a big impact on their time in New Zealand. Research released by the Asia New Zealand Foundation in September this year, New Zealand and Japan: To Our Future, identified Japan as the Asian country that held the most culturally similar views and values to Māori culture.
“The importance Japanese people place on reciprocity and hospitality resonates with values like manaakitanga and kaitiakitanga. Both cultures emphasise respect for elders, take a long-term perspective and stress personal relationships underpinning business dealings.”
2019 Rugby World Cup
Education New Zealand, alongside other NZ Inc agencies, have concentrated efforts on raising New Zealand’s profile in Japan during the Rugby World Cup 2019.
New Zealand and Japan: To Our Future found that many Japanese have a limited view of New Zealand. New Zealand was seen as being safe, clean and green, but also a little unsophisticated and not as technologically advanced as Japan.
Tourism New Zealand led the hosting of a pop-up event with support from ENZ last month.
Prime Minister Jacinda Ardern attended and posed for pictures with former All Blacks captain Richie McCaw and international alumni.
ENZ’s Misa Kitaoka says cross-agency collaboration like this is one of the most effective ways to increase awareness of New Zealand among the Japanese public.
“As destination marketing plays a key role for us, I hope to leverage high-profile NZ Inc activities and ministerial visits.”
ENZ engages with Vietnamese media
Tip:

Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
Scholarship update
The team has also launched a new online application process for the different scholarships on offer, Community Force. Applicants simply create a username and login, select the relevant award(s), complete the form and submit.
Visit the Study New Zealand and Education New Zealand scholarship pages to read about the scholarship programmes and find application links.
Outbound scholarships
Round one of the Prime Minister’s Scholarship for Asia (PMSA) 2016/17 and the inaugural round of the Prime Minister’s Scholarship for Latin America (PMSLA) 2016/17 have closed, and the recipients have been officially announced by new Tertiary Education, Skills and Employment Minister, Paul Goldsmith.
The purpose of these scholarships is to build lasting trade, economic and people-to-people connections between New Zealand and Latin America, and New Zealand and Asia.
The awardees come from New Zealand universities, institutes of technology, polytechnics and private training establishments. They will have the opportunity to study, carry out an internship, or conduct research at top institutions throughout Asia and Latin America.
Applications are now open for the next PMSA and PMSLA round. Applications for PMSA close 30 March 2017, while the PMSLA close 30 April 2017.
Please note: There has been a revision to the citizenship eligibility criteria for PMSA and PMSLA. Applicants must now be New Zealand citizens or permanent resident visa holders (no longer permanent resident visa holders of 2+ years).
Inbound scholarships
The Generation Study Abroad (GSA) Excellence and Travel Award recipients are in the process of being finalised, with a further announcement to be made in January.
ENZ has partnered with eight New Zealand universities and 10 institutes of technology and polytechnics to offer the GSA awards, with the aim to support the Institute of International Education’s GSA initiative to double the number of US students who study abroad.
The GSA awards will also help attract US students to study in New Zealand. Along with ENZ’s Kiwi Ambassadors who blog and post on Instagram, GSA awardees will become Kiwi SnapChat Ambassadors, promoting study in New Zealand using social media – a first for ENZ in the US market.
Also underway is the selection process for the inaugural New Zealand Excellence Awards (NZEA) developed for Indian students to experience New Zealand excellence in the fields of business, fashion, and STEM-related programmes. More details on the scholarship will be provided in the New Year.
Keynote speakers pose challenges
Unconscious bias, new models of collaboration and poetry readings in fish and chip shops are just some of the subjects examined by NZIEC’s three dynamic keynote speakers.
Guy Ryan
Imagine if every New Zealander unleashed their potential to change the world.
That’s the bold vision of Guy Ryan, founder and CEO of the charity Inspiring Stories.
Guy called on the audience to reimagine education by:
- Discovering new models of learning and collaboration.
- Creating powerful experiences and building degrees and qualifications around them.
- Harnessing technology and having content delivered by world-class people here and overseas.
- Fostering connectivity and partnerships, and thinking more about global opportunities.
New Zealand is capable of meeting challenges, says Guy, because we are “the tiny nation that can”.
Dr Lisa Coleman
Dr Coleman is Senior Vice President for Global Inclusion and Strategic Innovation and Chief Diversity Officer of New York University.
She challenged the audience’s thinking with questions such as:
- How are Millennials and Generation Z students asking us to think differently about inclusion, diversity and belonging?
- How might unconscious bias manifest itself the same or differently in individuals and organisations? (Take a test to determine your individual unconscious bias at Project Implicit)
- When trying to change an organisation on an issue such as diversity, people at the top and the bottom are often supportive but messages may get lost in the middle. How do we engage the “messy middle”?
- How we do ensure both partners in global partnerships are on an equal footing, rather than having one leading the other?
Professor Chris Gallavin
Soon to embark on a poetry tour of the nation’s fish and chip shops, Professor Chris Gallavin is both a poet and Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University.
He told the audience that education should not be about passing on information, but about “learning how to do things with the stuff we know”.
Professor Gallavin called for a more collaborative future, with education providers engaging with industry, politics and broader society to help solve the world’s problems.
“The revolution is coming, whether we like it or not, and it will be driven by young people,” he says.
“Universities need to change our view of how we see ourselves in the world, from bastions of knowledge to centres of collaboration.”