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ENZ engages with Vietnamese media
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Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
Around the world in five
CHINA
Luring back talent is top priority to fuel innovation
Attracting Chinese students back from abroad has become policy at the highest level of the Chinese government in a bid to fuel innovation as the country moves away from reliance on manufacturing.
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MALAYSIA
You can now get a visa to study in Malaysia within a week
Under new regulations, international students can obtain their student visa in just seven days – part of the government’s aim to double Malaysia’s international student population to 200,000 by 2020.
Read more

FRANCE
Emmanuel Macron ‘to double the number of Indian students coming to France’
Indian Prime Minister Narendra Modi held talks with French President Emmanuel Macron to explore ways to deepen bilateral cooperation. The French President interacted with students in New Delhi, where he invited students to pursue education in France.
Read more

EUROPE
Germany ranked as most attractive study destination in Europe
An annual ranking of European study destinations places Germany as the most attractive option for international students, thanks to a growing number of courses offered in English and with the lowest unemployment rate for university graduates in Europe.
Read more

UK and AUSTRALIA
UK and Australia seek to 'turbocharge' higher education links
Universities UK and Universities Australia will work together to boost joint research, student and academic exchanges, and mutual recognition of each other’s qualifications.
Read more
Building connnections with career counsellors in India
Seven of New Zealand’s universities took part in the conference, which attracted more than 1,400 delegates, representing 56 nationalities. The university delegates engaged in panel discussions on a range of topics, including ethical counselling and preparing for education abroad, which were well attended. Education New Zealand Manapou ki te Ao (ENZ) led the New Zealand delegation as a gold sponsor of the event.
Launched in 2016, IC3 is the largest platform for connecting high school career counsellors in India with tertiary education institutions. The conference brings together school leaders, teachers, counsellors, universities, education organisations, government bodies, industry leaders and others with an interest in sustainable and inclusive counselling, focused on student success.
Jugnu Roy, ENZ’s Director of Engagement based in India, says participation in the annual conference is valuable for ENZ as well as for the universities involved.
“High school careers and college counsellors are key influencers for students in India when it comes to making choices about tertiary study and future careers. This event has been a great help with building our connections with schools across southern India, so we can develop a pipeline of international students interested in undergraduate study in New Zealand.
“The timing of the conference worked well as an opportunity for branding, visibility, and reconnecting with Indian schools soon after the opening of New Zealand’s borders. This was the first time we had been able to attend in person for two years.

New Zealand universities interacting with schools at the networking session.

“Our participation in the event has already led to increased interest in a New Zealand education among high school counsellors, who are keen to invite New Zealand institutions to their schools for university fairs and to meet with students.
“In a country like India, where many countries are trying hard to attract international students, New Zealand’s presence sends a strong signal that we are committed and here to stay.”
The 2022 IC3 Institute Student Quest Survey Report was published during the conference. More than 10,000 students responded, naming the top three factors affecting their choice of university: programme details, financial aid/scholarship information, and potential job opportunities.
For more information about the conference, see the IC3 Conference website here.
For more information about the recent student survey, see the IC3 Institute website here
New Zealand continues to protect and care for international students during lockdown
Providers, host families and supporting networks have been setting up additional support for international students to ensure they feel connected and safe.
Education New Zealand is pulling together some of the great things that have been taking place across the sector. Here are just a small number that we have heard about so far.
- Otago University has a dedicated information page for students, with students registering with Ask Otago. They can then request daily phone calls to check in and see how they are doing. University recreation centre staff are also offering virtual fitness classes.
- University of Auckland has been supporting the COVID-19 response by undertaking modelling work that informs the Prime Minister’s Chief Science Advisor and working directly with the Auckland District Health Board to help with testing capacity by using their facilities and people.
- Rotorua English Language Academy (RELA) is teaching online classes to 30 students from nine different countries. Many students are worried about their families back home so in addition to support during class time, staff make individual phone calls and arrange fun activities such as the recent Easter video competition on WhatsApp. Friday full-school assemblies and farewell speeches continue to lift students’ spirits with the RELA tradition of singing ‘Now is the Hour’ – managed by the school’s director playing on the piano at home while students sing over Zoom.
- Several Northland schools have been working closely with Study Northland to support the 150 international students in their care. The international students are being well supported by their schools and homestay families by keeping them busy and making them feel like an integral part of the family.
- SIEBA is doing an amazing job supporting the school sector. The small SIEBA team has been working around the clock to provide advice and guidance to schools, including publishing residential care emergency guidance to help schools navigate these tricky areas. On top of all that, SIEBA is raising key issues with the Ministry of Education and alerting government agencies to emerging challenges.
- Massey University’s international support staff are running virtual one-on-one support sessions which can be arranged by the students themselves. The university, like other universities, is making personal phone calls to all students to ensure they feel supported. Massey also has a range of wellbeing resources available and the recreation centres have taken their services online.
- Aspire2 International has launched a number of online learning solutions that have all gained NZQA accreditation. This means English, hospitality, IT and business students can transition from face-to-face to remote learning quickly in order to complete their qualifications.
We want to hear more about the great work the sector is doing to support international students within New Zealand both in enabling their learning but also supporting their wellbeing.
Please let us know what your organisation has been doing and we will look to share this wider. Send your stories to industryteam@enz.govt.nz.
ENZ re-connecting at ICEF ANZA Conference Perth 2023
More than 230 international student recruitment agents and over 150 providers from around 50 countries attended the first in-person ANZA conference since the Covid-19 pandemic. The conference was held from 12 to 14 April.
Education New Zealand Manapou ki te Ao (ENZ) is one of ANZA’s key supporters. It is an excellent opportunity for education providers and agents to connect, exchange and explore ideas that will grow the international education sector around the world.
ENZ’s Manager, Global Events and Agents, Janine Huxford, alongside Immigration New Zealand’s Manager of International Education, Celia Coombes, were invited to deliver a presentation on New Zealand’s road to recovery as a top study destination.
Janine said “Celia and I took this opportunity to begin our presentation by showcasing the unique cultural experience that international students have when they come to Aotearoa New Zealand. Our presentation began in a pitch-black room with the sound of the pūtātara, conch shell or sea trumpet ringing out.
“This was followed by a karakia acknowledging the Māori creation story that begins with a description of darkness and nothingness and continues to move between different states until light flows into the world that establishes a fundamental relationship between humans and the natural world. It was quite a spine-tingling experience, and no one will forget our introduction in a hurry,” she added.
Janine and Celia then went on to talk about the incredible mahi that our sector is doing across our various agencies and institutions to rebuild the international education market within Aotearoa New Zealand. “We shared with our audience that students considering international education are always going to choose the country first. For a niche market like Aotearoa New Zealand, it is important that our messaging is focused on what students will experience when they come to study with you”, said Janine.

Representative from Gulf Harbour School on the Whangaparaoa peninsula meeting with an education agent at ICEF ANZA 2023 in Perth, Western Australia.

Janine’s comments were also included in ICEF’s podcast that was awarded to ENZ and broadcast during the April 2023 event. The podcast was entitled ‘Study destination promotion: the vital role of education agencies – Sponsored by ENZ’. The podcast can be listened to here.
The event was hosted in Perth, Western Australia and is part of a series of global ICEF events that provide excellent opportunities for the sector to come together and network with like-minded professionals.
Click here for the exciting announcement regarding the naming of the host city for ICEF ANZA 2024!
Applications are open for the Europe and Latin America Engagement Fund
The aim of this funding is to support engagement activities with education agents from Europe, Brazil and Colombia. New Zealand institutions are welcome to submit proposals and apply for up to $3000 per project. We will fund up to 15 projects that focus on engaging with agents from Europe, Brazil and Colombia.
ENZ’s Market Development Manager – Europe, Adina Stoye, said ENZ has a strong and loyal network of agents in Europe, especially Germany and Italy.
“They are keen for support and engagement with New Zealand institutions, and welcome opportunities for events and promotional activities. This initiative is a wonderful opportunity for New Zealand education providers to promote their education offering through building education agent networks.”
Proposed activities should be completed during the second half of 2023 and have firm goals and outcomes in place. Examples of activities are a scholarship campaign, contribution to bringing an agent to New Zealand for a famil, or supporting a trip to attend an event organised by agents.
ENZ’s Director of Engagement – Latin America, Javiera Visedo said education agents in Latin America are keen to learn more about what a New Zealand education has to offer, with students excited at the prospect of studying here. Reconnecting with New Zealand education providers is a top priority for them.”
Applications are open to New Zealand institutions only. This includes New Zealand education providers such as universities, Private Training Establishments (PTEs), English Language Schools (ELS), regional economic development agencies, schools, and peak bodies. Some providers may wish to work together to submit their applications, for example high schools or ELS.
To apply, visit this page. Once applications close, they will be reviewed by a panel of ENZ staff according to the guidelines included on page 5 of the Request for Proposal document.
We will host an information session about the funding and how to apply on Thursday 27 April at 9 am. To register for the session, fill out the form here.
- Applications are open until Friday 12 May at 5pm and applicants will be notified of the outcome on Friday 9 June.
Reconnecting at ICEF ANZA 2022
Education New Zealand Manapou ki te Ao attended the conference, alongside Immigration New Zealand and Kiwi education providers.

This was the largest ICEF ANZA event in its 15-year history. Among the conference's close to 500 in-person participants were 183 education agents representing 61 countries. The top five countries represented at the conference were Colombia, India, Viet Nam, Nepal, and Brazil.
Agents at the event demonstrated a particular interest in New Zealand and Australia, and they were keen to reconnect with New Zealand education providers and promote New Zealand to prospective students.

(l to r) Geneviève Rousseau Cung, ENZ's Partnerships Manager, Brett Blacker, CEO, English Australia and Martijn van de Veen, VP Business Development, ICEF during their panel discussion.

Geneviève Rousseau Cung, ENZ's Partnerships Manager, was a guest panellist during the opening plenary session 'Study Destinations: Australia and New Zealand back in the game'. ICEF have released a podcast based on this panel discussion, which you can listen to here: https://lnkd.in/d5cMpwfm
Internationalisation remains a key focus for Education New Zealand
Under the inaugural funding collaboration with FAPESP, ENZ has pledged NZ $105,000 to nine research projects. Each project is led in tandem with academics from New Zealand and Brazil.
And for the 15th year, ENZ has supported the joint work of New Zealand and Chinese researchers through the Tripartite Fund. This year’s funding round provided NZ $20,000 to five projects (rather than the traditional NZ $30,000 to three) due to the ongoing COVID-19 travel restrictions.
As the Government is currently advising New Zealanders not to travel internationally, this funding was pledged on the proviso that the researchers either work together online or delay any international travel to a later date.
Internationalisation is a crucial part of the New Zealand International Education Strategy (NZIES) under all three pillars.
“Supporting and investing in international academic mobility is one unique way ENZ can contribute to this goal. We see short-term benefits, like person-to-person links and the strengthening of diplomatic relationships, as well as long-term benefits like increased trade flow,” says ENZ’s Chief Executive Grant McPherson.
Building international links between institutions can also directly impact their rankings. Times Higher Education recently released their Latin America University Rankings 2020, which featured seven Brazilian universities in the top 10. The Times Higher Education’s methodology includes five factors – learning environment, research, citations, international outlooks and industry income – all of which can be positively impacted by initiatives like the NZ-FAPESP funding and Tripartite Fund.
“Internationalisation is all about building and maintaining relationships. I am very proud that ENZ has not only managed to sustain this crucial link with China, but built new connections with Brazil.”
Over the history of the Tripartite Fund, we’ve seen positive outcomes across a variety of research areas including environmental protection and climate change, health and medicine, animal science, educational development, media literacy, renewable energy and the conservation and heritage of national parks. The partnership with FAPESP also started with relevant areas for New Zealand, like education, engineering, biological sciences and health.
It’s a mark of the high-quality and reputation of New Zealand’s universities’ that they all are able to enter in the Tripartite Fund and arrangements like the one with FAPESP.
ENZ launches Future Proof campaign
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.
Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.
“In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.
“We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.
“This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”
The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.
The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:
- An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
- We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
- New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.
Check out this infographic to find out more about New Zealand’s top performance in the index.
To learn more about Future Proof, visit the campaign landing page.
Japanese teachers experience New Zealand’s regional schools
“Waseda University and its affiliated schools are longstanding and valued partners for us,” says Misa Kitaoka, Director of Education in Japan for Education New Zealand Manapou ki te Ao (ENZ).
“It’s exciting to see the strong regional focus they have chosen for their students’ study in New Zealand in 2023 and hear about the planned growth of the programme.”
Waseda University schools will be sending up to 60 students on a group programme to schools in Manawatū and Hawke’s Bay for two weeks in March 2023. The two regions were selected to receive students after taking part in an Expression of Interest process. Close to 80 students have already applied to take part, and Waseda plans to increase the number of participants to 100 from 2024, and to increase the length of their visit in future years. 
ENZ hosted the familiarisation tour (famil) to Manawatū and Hawke’s Bay from 21- 25 November 2022. Four Tokyo schools took part alongside Waseda University: Waseda University Senior High School, Waseda University Honjo Senior High School, Waseda Jitsugyo High School and Waseda Saga Junior and Senior High School. The famil was co-funded by ENZ and Air New Zealand, and Palmerston North City Council and Learning Hawkes Bay played a major role in helping to organise visits to 14 different education providers.
“Through the five-day famil, our regional and institutional partners demonstrated their strengths and uniqueness,” says ENZ’s Director Marketing and Strategies, Patrick Holden, who travelled with the delegation.
“Delegates commented on how welcome they felt and how impressed they were to see indigenous Māori language and customs being incorporated into the school curriculum.   The manaakitanga shown by the different institutions was well received, especially the pōwhiri.”  

The delegation is welcomed with a powhiri at Napier Girls High School

Misa Kitaoka stressed the importance of destination marketing with support from regional partners.
“While decision-making tends to be institution-led in the tertiary sector, decisions for the school sector are often led by the region or city. This famil was a great opportunity for us to showcase the regions first, followed by the education offerings available in the regions.
“Japanese school students, parents and educators are also interested in cultural experiences in New Zealand beyond education, including the opportunities to interact with local students and host families, and to embrace New Zealand’s cultural values of diversity and inclusion.
“While video-calling offers many benefits and has been vital across the pandemic, bringing famils back into the country means our offshore stakeholders can experience first-hand what New Zealand has to offer. Regional involvement will play a key role in building long-term reciprocal relationships for Aotearoa.” 
For more on ENZ’s education partnership with Waseda University and its affiliated schools, please click here.  
For more on the value of short-term programmes for international students in New Zealand and the potential benefits to New Zealand and the educator sector, check out this recent Spinoff article: How educational exchange fosters more than just learning | The Spinoff 

Hamish Cooper, NZ Ambassador to Japan, and ENZ staff Misa Kitaoka, Patrick Holden and Ben Burrowes called on the President of Waseda University, Dr Aiji Tanaka and Prof. Kate Elwood, Dean of Centre for International Education recently to congratulate Dr Tanaka on his reelection as the 18th President of Waseda University

 The delegation was welcomed on to the Central Hawkes Bay College Marae where they were given background about the history of the marae and given a quick fire class in flax weaving

Waseda delegation outside Awatapu College