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Reconnecting at ICEF ANZA 2022
Education New Zealand Manapou ki te Ao attended the conference, alongside Immigration New Zealand and Kiwi education providers.

This was the largest ICEF ANZA event in its 15-year history. Among the conference's close to 500 in-person participants were 183 education agents representing 61 countries. The top five countries represented at the conference were Colombia, India, Viet Nam, Nepal, and Brazil.
Agents at the event demonstrated a particular interest in New Zealand and Australia, and they were keen to reconnect with New Zealand education providers and promote New Zealand to prospective students.

(l to r) Geneviève Rousseau Cung, ENZ's Partnerships Manager, Brett Blacker, CEO, English Australia and Martijn van de Veen, VP Business Development, ICEF during their panel discussion.

Geneviève Rousseau Cung, ENZ's Partnerships Manager, was a guest panellist during the opening plenary session 'Study Destinations: Australia and New Zealand back in the game'. ICEF have released a podcast based on this panel discussion, which you can listen to here: https://lnkd.in/d5cMpwfm
Indian students look to Kiwi universities
The third round of the New Zealand Excellence Awards (NZEA) was announced earlier this month at a student and media event, with John Laxon, ENZ Regional Director for SSEA and actress Kriti Sanon, ENZ’s Brand Ambassador for India, on hand to present.
This round of NZEA is the biggest yet, with 34 scholarships together valued at $215,000 NZD. The scholarships are jointly funded by ENZ and all eight New Zealand universities, offering deserving Indian students partial scholarships to study at New Zealand universities.
On the back of the awards, ENZ also partnered with Universities New Zealand to launch the New Zealand Master’s campaign in India, promoting industry-linked 18-month taught Master’s qualifications for Indian students, with flexible options to suit a student’s career trajectory.
A dedicated microsite to help students explore options is now live.
ENZ’s Country Manager for India, Jugnu Roy, says both initiatives show there’s a growing interest among Indian students for tertiary qualifications in New Zealand universities.
“In particular, they are drawn to the flexible nature of the way New Zealand courses are structured and the fact that all our universities rank in top 3% of the world globally (QS world rankings).
“That they can access these ‘Future-proof’ programmes that help prepare students to enter the global marketplace is what makes us stand out as a study destination compared to other countries.
“Both of our announcements were well received by students and media – ENZ’s scholarship team saw a surge of high quality applications coming in for the 2018/19 round of NZEA.”
To amplify both announcements, ENZ and some New Zealand universities are organising a Counsellor Training Webinar later in the month to equip agents to help promote these initiatives to prospective students.
Spotlight on Japan
When young Japanese student and talented rugby player Megumi came to New Zealand for six weeks to learn English in 2018, she loved it so much she decided to stay.
Her welcoming host family and peers were a large part of why she chose to make the move – on top of the chance to play rugby four times a week and learn at a high-quality secondary school.
Megumi is just one of the over 9,000 Japanese who come to New Zealand annually to study.
In fact, Japan is the third largest source country for New Zealand’s international education sector.
“New Zealand really values its education relationship with Japan, which stretches back over 60 years,” ENZ General Manager International, Lisa Futschek, says. “It’s economically important, but it also helps to enrich our young people’s lives and maintain strong cultural and people-to-people ties.”
The number of Japanese students coming here to study has grown steadily since 2013, and looks likely to increase as a number of Japanese government policies centred on internationalisation take effect.
ENZ Senior Market Development Manager for Japan, Misa Kitaoka, says 688 people visited the 2019 ENZ Fair, held in September; an all-time high and up from 500 visitors in 2018.
“I noticed significantly more parents with young children were present at the fair and this is likely driven by the fact that English will become a compulsory subject for primary-schoolers in Japan next year from 2020,” she says.
While the market demand has traditionally been focused on short-term programmes (less than three months), Misa also saw increasing interest in the long-term studies among the visitors. Given the Japanese government’s internationalisation agenda, Japanese universities are increasingly adopting the Admission Office (AO) method of assessing applicants. This means there is less emphasis on Japan’s university entrance exam held once a year, allowing those students who return from New Zealand with NCEA certification to more easily apply to Japanese universities.
Scholarships are also playing a part in generating interest in New Zealand. The Japanese government also support a series of scholarships. The Japan Student Services Organisation (JASSO), for example, offers monetary awards for both inbound and outbound students studying at tertiary level. The TOBITATE (“leap for tomorrow” in Japanese) Study Abroad initiative administered by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) also provides scholarships for both school and tertiary students to study overseas.
What do Japanese students love about New Zealand?
Most Japanese students travel to New Zealand to study at secondary school level.
The opportunity to learn English in a safe and supportive environment is attractive to many Japanese learners, as is the chance to visit a country that is almost as rugby-mad as Japan. Programmes such as Game On English leverage both interests, bringing students here to both learn English and play sport at the same time.
New Zealand’s unique style of teaching is also a major attraction for prospective Japanese students and their parents. From primary school on, Kiwi students are encouraged to work collaboratively with digital devices, which develops the “21st century skills” promoted by the Japanese government and outlined in a report published by the World Economic Forum. Additionally, Japanese students coming to New Zealand will experience this learning environment in an inclusive and diverse environment with many different cultures.
Many Japanese alumni report that the Māori culture made a big impact on their time in New Zealand. Research released by the Asia New Zealand Foundation in September this year, New Zealand and Japan: To Our Future, identified Japan as the Asian country that held the most culturally similar views and values to Māori culture.
“The importance Japanese people place on reciprocity and hospitality resonates with values like manaakitanga and kaitiakitanga. Both cultures emphasise respect for elders, take a long-term perspective and stress personal relationships underpinning business dealings.”
2019 Rugby World Cup
Education New Zealand, alongside other NZ Inc agencies, have concentrated efforts on raising New Zealand’s profile in Japan during the Rugby World Cup 2019.
New Zealand and Japan: To Our Future found that many Japanese have a limited view of New Zealand. New Zealand was seen as being safe, clean and green, but also a little unsophisticated and not as technologically advanced as Japan.
Tourism New Zealand led the hosting of a pop-up event with support from ENZ last month.
Prime Minister Jacinda Ardern attended and posed for pictures with former All Blacks captain Richie McCaw and international alumni.
ENZ’s Misa Kitaoka says cross-agency collaboration like this is one of the most effective ways to increase awareness of New Zealand among the Japanese public.
“As destination marketing plays a key role for us, I hope to leverage high-profile NZ Inc activities and ministerial visits.”
ENZ engages with Vietnamese media
Tip:

Alumni are the strongest way to promote a study destination in an authentic and believable way.
The event was hosted by ENZ Viet Nam and included a 90-minute Q&A with New Zealand Ambassador to Viet Nam, Wendy Matthews, and two New Zealand alumni.
The panellists answered questions from the media who sought to understand the New Zealand education system and its advantages over other popular markets such as the US, Singapore and Japan.
Tam Le, ENZ Marketing & Strategic Relations Manager, said the many questions reflected Viet Nam’s growing interest in New Zealand as a study destination.
“There’s typically been low awareness of New Zealand and its educational offering in Viet Nam, but with an increasing demand for international education, more and more people are looking beyond the traditional markets such as the US, UK, Australia and Singapore.
“Workshops are an engaging way to create awareness of the quality of New Zealand education, especially the world rankings of its ‘public’ institutions – because in Viet Nam, ‘public’ schools are associated with low quality.”
The event generated strong interest from media in Viet Nam’s capital, resulting in coverage in VietNamNet, VNExpress, Dantri and Zing, a top online magazine for Vietnamese teenagers and young adults, which created a “10 reasons to study in New Zealand” video.
The New Zealand Embassy also livestreamed the event on its Facebook page, with more than 15,000 views.
Alumni Phuong Anh (middle) and Hang Trinh (right) shared their experience studying in New Zealand at the media workshop

ENZ’s Viet Nam team is already busy building on relationships from the workshop. Two days after the event, Tam partnered with a local academic influencer to host a livestream interview. The video has had more than 11,000 views, and explored New Zealand’s teaching and research methodology, friendly and open-minded learning environment and support systems for international students.

L-R: Tam Le, ENZ Marketing & Strategic Relations Manager, and Wendy Matthews, New Zealand Ambassador to Viet Nam
Prime Minister’s Scholarships to study in Asia and Latin America announced
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Grant McPherson, today announced the names of 111 New Zealanders who will travel to destinations in Latin America and Asia for an international education experience on a Prime Minister’s Scholarship for Asia (PMSA) or Latin America (PMSLA).
Funds awarded for individuals in this scholarship round total $1.5 million.
The individual recipients are the second round of scholarships to be announced this year. The earlier round of scholarships was awarded to groups.
The recipients will undertake study, research and internship programmes in fields such as business, language, indigenous rights, sustainable development and architecture for a minimum period of four weeks (Latin America) and six weeks (Asia) up to two years. The top Latin America study destinations for this round are Chile and Colombia, with Japan and the Republic of Korea most popular destinations in Asia among scholars.
“The merit of our scholarship applicants continues to be impressive – we are proud to offer this opportunity for people to develop their inter-cultural skills, build networks and enjoy experiences abroad,” said McPherson. “We know they will make us proud to have them representing New Zealand in this important time of rebuilding and reconnecting with overseas partners.”
“Interest for this programme continues to grow, building collective skills and understanding of different cultures helps our country show leadership in matters of significance for Asia and Latin America regions.”

Māori Participation lifts significantly
A group of Māori Prime Minister’s Scholarship alumni, Te Kāhui Kaupapa, have been working to raise access and participation for Māori. Participation in this round increased to 22% for PMSA and 17% of PMSLA recipients, compared to an average of 5% for PMSA and 8% for PMSLA rounds in 2016 to 2019. This is part of a wider programme of work to ensure the scholarship programme is more accessible to all New Zealanders over the age of 18, and that it delivers on our Te Tiriti obligations.

The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries. The scholarship offers flexible funding to support both short and long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes.
The scholarships programme is funded by the New Zealand Government and administered by ENZ.
The PMSA was launched in 2013 and extended to Latin America in 2016. To date, there have been 2,879 PMSA and PMSLA scholarships awarded.
There are two scholarship rounds each year, and applications for the next individual round will be held in August 2023. Many of the awardees are enrolled in universities across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 can apply for a PMSA or PMSLA.
More information on the application process can be found here.
A full list of this round of scholars can be found here.
Scholarship update
The team has also launched a new online application process for the different scholarships on offer, Community Force. Applicants simply create a username and login, select the relevant award(s), complete the form and submit.
Visit the Study New Zealand and Education New Zealand scholarship pages to read about the scholarship programmes and find application links.
Outbound scholarships
Round one of the Prime Minister’s Scholarship for Asia (PMSA) 2016/17 and the inaugural round of the Prime Minister’s Scholarship for Latin America (PMSLA) 2016/17 have closed, and the recipients have been officially announced by new Tertiary Education, Skills and Employment Minister, Paul Goldsmith.
The purpose of these scholarships is to build lasting trade, economic and people-to-people connections between New Zealand and Latin America, and New Zealand and Asia.
The awardees come from New Zealand universities, institutes of technology, polytechnics and private training establishments. They will have the opportunity to study, carry out an internship, or conduct research at top institutions throughout Asia and Latin America.
Applications are now open for the next PMSA and PMSLA round. Applications for PMSA close 30 March 2017, while the PMSLA close 30 April 2017.
Please note: There has been a revision to the citizenship eligibility criteria for PMSA and PMSLA. Applicants must now be New Zealand citizens or permanent resident visa holders (no longer permanent resident visa holders of 2+ years).
Inbound scholarships
The Generation Study Abroad (GSA) Excellence and Travel Award recipients are in the process of being finalised, with a further announcement to be made in January.
ENZ has partnered with eight New Zealand universities and 10 institutes of technology and polytechnics to offer the GSA awards, with the aim to support the Institute of International Education’s GSA initiative to double the number of US students who study abroad.
The GSA awards will also help attract US students to study in New Zealand. Along with ENZ’s Kiwi Ambassadors who blog and post on Instagram, GSA awardees will become Kiwi SnapChat Ambassadors, promoting study in New Zealand using social media – a first for ENZ in the US market.
Also underway is the selection process for the inaugural New Zealand Excellence Awards (NZEA) developed for Indian students to experience New Zealand excellence in the fields of business, fashion, and STEM-related programmes. More details on the scholarship will be provided in the New Year.
Keynote speakers pose challenges
Unconscious bias, new models of collaboration and poetry readings in fish and chip shops are just some of the subjects examined by NZIEC’s three dynamic keynote speakers.
Guy Ryan
Imagine if every New Zealander unleashed their potential to change the world.
That’s the bold vision of Guy Ryan, founder and CEO of the charity Inspiring Stories.
Guy called on the audience to reimagine education by:
- Discovering new models of learning and collaboration.
- Creating powerful experiences and building degrees and qualifications around them.
- Harnessing technology and having content delivered by world-class people here and overseas.
- Fostering connectivity and partnerships, and thinking more about global opportunities.
New Zealand is capable of meeting challenges, says Guy, because we are “the tiny nation that can”.
Dr Lisa Coleman
Dr Coleman is Senior Vice President for Global Inclusion and Strategic Innovation and Chief Diversity Officer of New York University.
She challenged the audience’s thinking with questions such as:
- How are Millennials and Generation Z students asking us to think differently about inclusion, diversity and belonging?
- How might unconscious bias manifest itself the same or differently in individuals and organisations? (Take a test to determine your individual unconscious bias at Project Implicit)
- When trying to change an organisation on an issue such as diversity, people at the top and the bottom are often supportive but messages may get lost in the middle. How do we engage the “messy middle”?
- How we do ensure both partners in global partnerships are on an equal footing, rather than having one leading the other?
Professor Chris Gallavin
Soon to embark on a poetry tour of the nation’s fish and chip shops, Professor Chris Gallavin is both a poet and Deputy Pro Vice-Chancellor of the College of Humanities and Social Sciences at Massey University.
He told the audience that education should not be about passing on information, but about “learning how to do things with the stuff we know”.
Professor Gallavin called for a more collaborative future, with education providers engaging with industry, politics and broader society to help solve the world’s problems.
“The revolution is coming, whether we like it or not, and it will be driven by young people,” he says.
“Universities need to change our view of how we see ourselves in the world, from bastions of knowledge to centres of collaboration.”
Around the world in five: March 2022
International
Opinion... from the News Editor, 17.03.22
India joins hands with Australian government to establish taskforce on qualifications recognition

New Zealand
New Zealand confirms details of 5,000 international student cohort
Call to end cap on number of international students allowed in NZ

Australia
Once again, international student ‘exports’ are wildly exaggerated
Australia's one-off opportunity to change its approach to international students
Only Half of International Students May Return to Australia This Year
Aus: $10m innovation fund revealed

India
Auckland University Offers 10 Virtual Internships for Indian Women Students
Everest Twins and Miss Malini share their stories at International Women’s Summit
Edtech a big draw among teachers despite covid ease

United Kingdom
Record UK University Applications from UAE

United States
Biden immigration rule will harm American college graduates, expert warns
US: international students say experience doesn’t justify cost

Vietnam
Bravery of international students after Covid-19
New Zealand offers digital technology training scholarships to teachers
From the CE: An update on our response to COVID-19
COVID-19 continues to be a major focus for us, as it is for you.
The World Health Organisation declared COVID-19 a pandemic on 12 March. As Director-General of Health, Dr Ashley Bloomfield says, we have been planning for and acting as if COVID-19 was a pandemic since the beginning of the outbreak.
The New Zealand Government’s number one priority is the health of people in New Zealand and the Pacific Islands. International students are a valued part of New Zealand’s education system and of our community. New Zealand provides quality education to many thousands of international students each year, and we want that to continue.
The health and well-being of our international students is of uppermost importance – both the students whose travel to New Zealand has been delayed and those who are currently here, far from home, during a period of uncertainty. We are all working together to ensure they have the care, support and information they need.
The international situation around COVID-19 continues to evolve and the international education sector is working in an environment of rapid change and a lot of uncertainty, as things develop on a daily basis.
We are working with providers and agencies across government to map out the way forward. In the short-term, we wanted to give you an idea of some of the immediate steps that ENZ has in train. These include:
- Ongoing monitoring of global responses and flow-on impacts for the international education sector – which we will share with providers
- Tailored communication to and support of agents around the globe through AgentLab (March)
- Market intelligence soundings (ongoing)
- Testing market sentiment in China and other affected countries (March)
- Enhancing our content on WeChat (March)
- Continuing to develop NauMai NZ as a platform to get information to international students (March)
- Taking our regular pulse check of the health of the brand globally (from April)
- Exploring online delivery of ENZ events globally (March/April).
We are very keen to work collaboratively with the sector. We look forward to the discussion with provider representatives at the peak bodies’ forum on 18 March.
We are continuing to update ENZ’s COVID-19 webpage to provide links to the latest information for students and their families, agents and sector peak bodies.
Impacts on our work
Because of the COVID-19 outbreak and travel restrictions, ENZ has cancelled or postponed a range of events and initiatives. Our offshore activities in particular have been impacted by the responses of host countries to COVID-19. We will continue to communicate these developments directly to affected New Zealand industry and other stakeholders.
In addition, we have postponed the applications for the Prime Minister’s Scholarship for Asia (the Prime Minister’s Scholarships for Latin America are unaffected). We cannot support scholars to travel to the Asian region at this time. We will review the situation later in the year. Please check our webpage for further updates.
Similarly, ICEF Australia New Zealand (ANZA) has been postponed to 3-5 August 2020; APAIE 2020 (Asia Pacific Association for International Education) has been postponed until March next year; and the IALC 2020 Auckland Workshop (26-29 March) has been cancelled. Other postponements and cancellations continued to be advised and we expect this trend to continue.
Other measures
- Offshore or blended delivery
  - We have been asked about alternative delivery for students not yet able to enter New Zealand.
  - NZQA has advised it is enabling non-university tertiary education providers to temporarily support students who are affected by COVID-19 travel restrictions through online/blended learning options.
  - If you have a programme that is approved for online/blended delivery, please contact NZQA on 0800 697 296 for more information.
  - This temporary approval does not apply to training schemes
- 3% surplus not required this year
  - The Tertiary Education Commission has advised tertiary education institutes (TEIs) this week that a 3% surplus on revenue is not expected this year, due to the impact of COVID-19.
Student eligibility for health care
Also in response to sector questions, the National Health Coordination Centre, which is part of the Ministry of Health, has confirmed that “people who have or who are suspected of having an infectious and/or quarantinable disease are eligible for publicly funded health services to address the risks to other people.” Further information is available on the Ministry’s website.
Further information
Here in New Zealand, the Ministry of Health is the key source of information on current entry restrictions and advice for people travelling to New Zealand, self-isolation and prevention measures. The Government has extended entry restrictions and entry requirements into New Zealand as a precautionary measure to protect against the spread of COVID-19.
Other key sources of information on COVID-19 are the: Ministry of Education and Immigration New Zealand, as well as ENZ’s webpage for students, agents and peak bodies.
Go Overseas a go!
“I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”
This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”
More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.
Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.