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• BINUS School Serpong wins the KIWI Challenge 2022

  The winning team’s ‘Beyond Borders’ idea involved the development of a travel planning app that streamlines and personalises the travel planning process. The team also had a strong focus on local community engagement and inclusivity across people with different abilities. 

  The KIWI Challenge is an annual ENZ initiative run in partnership with one of New Zealand’s universities. This year Te Kunenga ki Pūrehuroa – Massey University was nominated and chose the topic of sustainable business and entrepreneurship in the tourism industry. 

  The competition sees participating students from schools across Java and Kalimantan provide an innovative solution or idea on a given theme.  

  ENZ runs the competition in collaboration with in-market partner, Kopi Tuli (Deaf Cafe), a hearing-impaired community in Jakarta. This partnership is aligned with ENZ’s strategic framework to nurture and encourage diversity, equity, and inclusion, while also showcasing sign language as one of New Zealand’s official languages. 

  Education Minister Chris Hipkins officially launched the 2022 KIWI Challenge during his visit to Jakarta in October.  

  The top prize includes vouchers worth $1,000 NZD with team members being able to undertake a virtual internship with Massey University. 

  The virtual internship will teach students practical skills to ‘take their idea to the world.’ Through eight hours of customised supervision from some of Massey’s academic marketing experts, students will learn how to add value to their idea and create a digital marketing plan to effectively launch their business solution.  

  The judging panel included ENZ’s General Manager – Marketing and Communications, Geoff Bilbrough; Massey University’s Director of Strategic Partnerships, Dr. Jeffrey Stangl; and co-founder of Kopi Tuli, Tri Erwinsyah Putra.  

  “I was hugely impressed with what I saw today, you [the students] can be very proud of yourselves and feel very optimistic about the future that you have before you,” Mr Bilbrough said. 

  Dr Stangl added, “If the future of the planet is in your [the students] hands, then we’re in good shape. Each one of the teams have thought through some very innovative ideas and solutions to problems unique to Indonesia.”  

  This year, the competition had 36 teams from 18 schools across the Java and Kalimantan regions participating with their innovative ideas and business pitching skills to develop their idea and create a 2–3-minute video presentation to submit to the competition.  

  Five teams were shortlisted to attend the finals, which were held live in-person (Jakarta) and online (Zoom). Finalists then presented their business solution for sustainable tourism, followed by a question-and-answer session with the judging panel.  

  

  The winning BINUS School Serpong team present their ‘Beyond borders’ strategy. Pictured above (from left to right): Isabel Jo Orleans, Darlene Christabelle Wijaya, Rafael Rangga Natariano, and Calista Zahra Caesariyani

• ENZ leads NZ university delegation to the Middle East

  From 29 April to 8 May, Education New Zealand Manapou ki te Ao (ENZ) led an education delegation, involving four New Zealand universities, to Oman, the United Arab Emirates (UAE) and Saudi Arabia. 

  Across the region, the delegation visit focused on engaging with government agencies to promote New Zealand as a study destination for scholarship students, as well as meeting with agents and presenting to self-funded students looking for opportunities to study abroad. In Dubai, New Zealand universities visited international schools that offer strong student recruitment opportunities with expatriate students. 

  In Oman, the focus was on promoting the New Zealand education offering at the Global Higher Education Exhibition (GHEDEX) in Muscat. ENZ’s pavilion with the University of Otago, the University of Waikato, the University of Auckland, and Massey University attracted strong interest from well-qualified students and their parents, and government and institution representatives.  

  In Riyadh, the delegation visited Princess Nourah bint Abdulrahman University (PNU) with representatives from the University of Waikato and Massey University to explore institution partnerships. PNU is a women’s university with 50,000 students (57 percent studying STEM subjects) and its own metro system. The university is interested in broad cooperation agreements covering study abroad, joint programmes, exchange, and PhD, particularly in the areas of renewable energy, computer science, digital media, and sports.  

  

  The New Zealand delegation with the Director of International Cooperation and Director of Strategic Partnerships at Princess Nourah Bint Abdulrahman University in Riyadh

  Saudia Arabia has a new Custodian of the Two Holy Mosques scholarship programme that aims to send 70,000 students to top-ranked universities by 2030. In the UAE, ENZ met with the Scholarships Office of the Presidential Court in Abu Dhabi to discuss New Zealand as a destination for this prestigious programme. Approval of New Zealand universities by government agencies in Saudia Arabia and the UAE would have a positive impact on New Zealand’s engagement with other government ministries and funding bodies in both these countries as well.  

  ENZ’s Regional Director Americas, Middle East & Europe, Amy Rutherford, said this delegation visit was a valuable opportunity to engage with senior education officials in Riyadh on this new scholarship programme as well as exploring institution-to-institution partnerships. 

  “We have emphasised to Saudi officials New Zealand universities’ areas of expertise that align with the subjects set out under the programme. However, getting New Zealand onto the Saudi Arabian government’s list for scholarships will take regular and persistent engagement from NZ Inc partners and education institutions,” Amy said.  

  “The approval of New Zealand education providers [on the list] would be an important signal of the high quality of New Zealand education and potentially support our involvement in other areas of government funding, such with the National Institute for Education and Professional Development, the Technical and Vocational Training Corporation (TVTC), or the Ministry of Culture and the Ministry of Tourism.” 

  ENZ’s Senior Advisor, Middle East and Europe, Bronwyn Shanks, said the delegation visit was a good opportunity to grow vocational education links and reengage with New Zealand alumni in the region. 

  “As Saudi Arabia works to diversify its economy and upskill its population in line with Vision 2030, there are clear opportunities for Te Pūkenga. There is a cooperation agreement on the table with TVTC, and the new Wa’ed scholarships pathway is focused on vocational education and training. 

  “We engaged with many New Zealand alumni who were very positive about their experiences in New Zealand and the opportunities a New Zealand education has created for them. The real excitement recently has been around Rayannah Barnawi, the first Arab woman to go into space, who is a University of Otago graduate,” Bronwyn said.  

  Read more about University of Otago graduate Rayannah Barnawi 

  

  The New Zealand delegation with Ambassador Richard Kay and Second Secretary Jess Minehan-Fitzgerald from the New Zealand Embassy in Abu Dhabi, with officials from the Scholarships Office at the UAE’s Presidential Court

• PIF Recipient: Te Whare Wānanga o Awanuiārangi

  Te Whare Wānanga o Awanuiārangi is one of New Zealand’s three wānanga - publicly owned tertiary institutions which provide education in a uniquely Māori cultural context. Awanuiārangi has been engaging internationally for over a decade, delivering postgraduate programmes to Indigenous communities in Washington State and Hawaii, and establishing networks and alliances with Indigenous communities and education providers across the United States. 

  Now, a new project led by Awanuiārangi is set to accelerate Indigenous education outcomes globally and build on New Zealand’s position as a global leader in postgraduate Indigenous education. ‘Iwi taketake’ (Indigenous people) is a project that will see the development of an international Indigenous curriculum for postgraduate study, covering master’s degrees, postgraduate certificates and diplomas, through to doctoral qualifications. 

  The target audience for the programme is Indigenous college graduates based at Hawai’i, Washington State, Canada and Australia, with Indigenous college graduates and tribal communities across the United States also in focus. A key objective of the new model is to design an education offering that fits the learner, rather than requiring learners to fit the programme. 

  Awanuiārangi will take its model of working with local hapū, iwi and their representative organisations in Aotearoa to the four focus areas in the Unites States, where it has already established networks. Iwi taketake will be the result of a co-construction process with Indigenous organisations and potential scholars, with an in-person wānanga (symposium) taking place at each delivery site in the United States. 

  After the curriculum is developed, endorsed and approved by key stakeholders, Awanuiārangi aims to run Iwi taketake for its first cohort of scholars in 2024, through a blended mix of in-person and online learning across the four sites. The programmes that form the Iwi taketake curriculum may be co-badged - awarded jointly by Te Whare Wānanga o Awanuiārangi and partners offshore, such as the University of Washington Tacoma and the University of Hawai’i Maui College. 

  Awanuiārangi’s model will affirm the notion that postgraduate education can provide Indigenous scholars with pathways for purpose-led careers that benefit people, place and planet. The subject areas and kaupapa (initiatives) covered by the curriculum will be delivered in a culturally safe environment, respecting Indigenous research ethics and methodologies. Scholars will draw learning directly from their own communities with the support of Awanuiārangi and their local delivery partners, ensuring that programmes are highly relevant to learners’ cultural and social contexts. 

  The collaborative, co-constructed programme will also serve to strengthen Indigenous links and alliances between New Zealand and the United States more generally, and open further opportunities for collaboration and improving educational success in postgraduate study. 

  Iwi taketake is one of the initiatives supported by the International Education Product Innovation Fund, a New Zealand Government-funded initiative to reimagine what a New Zealand education can look like and mean for global learners. Education New Zealand Manapou ki te Ao is New Zealand’s government agency dedicated to international education, and is the kaitiaki (guardian) of the Product Innovation Fund. 

  The Fund is supporting a range of pilot projects that develop and test new education products and services for global learners. Awanuiārangi’s pilot project explores how New Zealand’s strengths in Indigenous education can be delivered to international learners, tailored to Indigenous communities in other countries, and delivered in a blended medium, while uplifting all parties and helping strengthen Indigenous connections and cooperation across the Pacific.  

  More information: 

  Learn more about Te Whare Wānanga o Awanuiārangi 

  *Image at top of page: TWWoA's Professor Mera Penehira with Big Island of Hawaii cohort of doctoral students: Katie Benioni, Nancy Levenson, Noekeonaona Kirby and Taffi Wise. 

• Explore new marketing collateral for you to use

  New resources are available to help show prospective students what it’s really like to study with Aotearoa New Zealand. Testimonial videos and photography are available for you to download and share. 

  On top of that, there are student profiles for each student showcasing the incredible educational journeys and experiences international students have in New Zealand. 

  The materials can be found on ENZ’s Brand Lab. More resources are on their way!   

• ENZ Indonesia launches Kiwi Challenge 2024

  On 21 September 2024, the Education New Zealand Manapou ki te Ai (ENZ) team in Indonesia proudly launched the fifth KIWI Challenge, continuing ENZ’s collaboration with New Zealand universities. Each year, the competition is co-hosted by ENZ and one New Zealand university with the University of Otago invited to participate in 2024.   

  This year, university students will participate alongside high school students for the first time. Their challenge is to propose solutions that support youth-led Small and Medium Enterprises (SMEs). 

  The in-person and online launch event featured a virtual keynote speech by Associate Professor Conor O’Kane, Head of the Bachelor of Entrepreneurship programme at Otago Business School. In-person attendees included Associate Professor Leah Watkins, Director of Masters’ Programmes; Regional Manager Sarah Ewing; and Otago Master of Entrepreneurship alumna Fasya Amasani, who delivered insightful sessions about the university. ENZ’s Market Manager, Naluri Bella Wati, also provided an overview of the competition regulations. 

  The event attracted approximately 100 attendees, all eager to engage with this inspiring challenge. ICAN Education, one of Otago and ENZ's agent partners, served as the on-ground organiser.  

  Students have until 31 October 2024 to register and send in their video submissions. Following this, the top five teams from both high school and university categories will be selected to pitch their entrepreneurial ideas in the finals, scheduled for 7 December 2024.  

  

  Promotional poster for the 2024 KIWI Challenge featuring this year’s event’s details. 

• From the CE: International education in the spotlight

  Kia ora koutou,  

  I’ve recently returned to New Zealand following a productive visit to Viet Nam with the Prime Minister’s Trade Mission. It was highly encouraging to see international education front and centre of so many conversations. Beyond attracting Vietnamese students to New Zealand, the education relationship between our countries is evolving into deeper collaborations involving education institutions, businesses, and governments. 

  The visit also showcased outstanding examples of educational partnerships across the spectrum of New Zealand’s international education sector, from universities and private training establishments to EdTech companies, highlighting the breadth of collaboration opportunities. 

  Overall, the Mission was a valuable opportunity to raise awareness of New Zealand as a top-tier education destination offering a safe and welcoming environment.  

  International education was also a component of Deputy Prime Minister and Minister of Foreign Affairs, Rt Hon Winston Peters’ official visit to China. As part of his programme, the Minister had a warm meeting with Chinese alumni of New Zealand universities. From the report back, it was clear that the New Zealand study experience had left the alumni with a lasting, positive impression.  

  Coming up in May, ENZ will be going into the field for the 2025 International Student Experience Survey. This survey covers a range of topics relevant to the sector, including student decision-making, arrival and orientation, the education experience, living experience, people and connections, and perceptions of value for money. 

  Last year’s survey had 86 percent of international students reporting a positive overall experience of their time in New Zealand, and 41 percent of students giving an ‘excellent’ rating, the highest percentage yet! In case you missed deep diving into specific aspects of the student experience, you can browse through them here. 

  I’ve started packing my bags again, as this weekend I will be joining the Prime Minister’s Trade Mission to India. I’ll be staying on for a further week in Delhi for APAIE 2025. I look forward to updating you in my next column. 

  Ngā mihi nui, 

  Amanda Malu 

  Chief Executive  

  Education New Zealand Manapou ki te Ao 

• New Zealand universities’ academic reputation ranks first among English-speaking countries

  Published annually, the QS rankings assess more than 1,500 universities globally across areas such as reputation, teaching, research and internationalisation. 

  New Zealand's overall average score of 51 among countries and territories with at least eight institutions featured in this year’s rankings puts it first in the English-speaking world and fifth in the world for the overall quality of its higher education. 

  The 2026 results see New Zealand universities improve across academic reputation, citation per faculty, and international student indicators. New Zealand also ranks the highest globally in terms of employment outcomes among key English-speaking study destinations.  

  Education New Zealand Manapou ki te Ao Chief Executive Amanda Malu said this is a fantastic result or New Zealand universities as they continue to grow in appeal among international students.  

  “It reinforces New Zealand’s position as a high-quality and welcoming international education destination. 

  “New Zealand universities are all highly regarded for sustainability research and programmes. We need to celebrate this wonderful result for New Zealand universities that highlights the high calibre of our teaching, research staff and students,” Amanda said. 

  On sustainability research and programmes, New Zealand comes second only to Sweden and has three universities in the top 100 globally for the sustainability indicator of the QS rankings.  

  Learn more about the latest QS World University Rankings 2026 here  

• International student enrolments continue upward surge

  “Enrolments are steadily rising to pre-pandemic levels, with 2024 enrolments (83,425) now at 72 percent of 2019 totals (115,705).  

  “New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our midst. International education boosts our economy, creates business opportunities, fuels innovation, and delivers essential cross-cultural skills for a more connected world.  

  “This sustained growth highlights the international education sector’s progress towards achieving the Government’s Going for Growth Plan goal of doubling the export revenue from international education by 2034.  

  “Universities and government-funded private training establishments (PTEs) are close to matching 2019 enrolment numbers. We are seeing enrolments grow across universities, schools, Te Pūkenga/NZIST, government-funded PTEs, and English language schools subsectors. In 2024, the strongest year-on-year growth was seen at government-funded PTEs (+59%) along with primary (+53%) and intermediate (+32%) schools.  

  “Universities saw 33,485 total enrolments, schools had 18,350 enrolments, while Te Pūkenga/NZIST and government-funded PTEs each had 10,270 and 10,185 enrolments, respectively.  

  “More international students are now enrolled for master’s study programmes in New Zealand. Between 2023 and 2024, there has been a 68% increase in master’s enrolments, with 14,695 international students in 2024, up from 8,740 in 2023. This is an 85% increase compared to 2019 when we had 7,945 enrolments for master’s study.  

  “The overall rise in enrolments at the national level is underscored by a diversity of regions leading strong growth from 2023, including Waikato (+50%), Hawke’s Bay (+44%), West Coast (+185%) and Gisborne (+156%). The Waikato region is notable in that it has seen significant growth across multiple subsectors: universities, Te Pūkenga/NZIST, government-funded PTEs and schools.  

  “China and India remain the top two source markets for international student enrolments with 34% and 14% enrolments respectively, followed by Japan (9%), South Korea (4%), Thailand (3%), United States of America (3%), Germany (3%), the Philippines (3%) and Sri Lanka (3%),” Malu says.  

  More information on enrolment numbers can be found here.  

   

  Note: All numbers are current as at 1 April 2025. Full numbers have been rounded to the nearest five. One individual may enrol more than once.  

  Government-funded PTEs are PTEs that receive government student funding for learners who are defined as domestic students under the Education and Training Act 2020 (note that PhD and exchange students are defined as domestic students under the Act).  

  For further information:  

  Sai Raje | Senior Communications Advisor, Education New Zealand 

  sai.raje@enz.govt.nz   

  +64 21 479 649  

  About Education New Zealand Manapou ki te Ao (ENZ)

  Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.  

  With approximately 82 staff in 14 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Wānanga, private training establishments, New Zealand Institute of Technology/Te Pūkenga, and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector. 

• Future Proof 2.0

  The campaign builds on the success of an earlier campaign in March 2018, which reached more than 33 million potential students and achieved 14 million social engagements.

  We encourage New Zealand education providers to align their marketing activities with Future Proof 2.0 to increase and amplify impact.

  • About the campaign

  • Campaign messaging

  • How can Future Proof 2.0 help you?

  About the campaign

  Future Proof 2.0 is an integrated global campaign run across paid media, social media engagement, studyinnewzealand.govt.nz, email and PR.

  The campaign, which began 8 October and runs for eight weeks, aims to attract high quality students from our key strategic markets by raising awareness of New Zealand’s education quality.

  It integrates all of ENZ’s marketing channels, draws on behavioural data from our database marketing programme and leverages the one million-strong audience on our social channels (Facebook, Instagram, YouTube and, in China, WeChat).

  The campaign will direct prospective students to a Future Proof 2.0 landing page and encourage them to join My StudyNZ, an online tool that helps them find the New Zealand study programmes that best suit their needs. Students can shortlist their favourite programmes, track their application progress and send enquiries to education providers.

  Campaign messaging

  Future Proof promotes a September 2017 report by The Economist Intelligence Unit ranking New Zealand as first out of 35 countries at preparing students for the future. Future Proof 2.0 continues the conversation by showcasing some of the exceptional teachers and academics who make New Zealand’s education system world leading.

  The campaign’s central message is: Our teachers lead the world in preparing students for the future.

  The key messages are:

  1. Our teachers give you the skills to put your knowledge to work in the world.

  • Students in New Zealand learn to think critically and creatively, work collaboratively and develop a global mindset, making them more prepared, and adaptable, for the future world of work.

  2. Our teachers challenge you to reach your potential in an unlimited learning environment.

  • Students in New Zealand gain practical, hands-on skills both inside and outside the classroom.

  3. Our teachers are inspired by a society that encourages curiosity, new ideas and respect for the world around us.

  • Students in New Zealand thrive in an open, welcoming society that embraces new ideas and innovative thinking.

  Future Proof 2.0 will keep the same slogan as the previous campaign: Future Proof yourself in New Zealand.

  We’ve created compelling content – videos, photos and written content – to share stories about New Zealand’s teachers with the world.

  While Future Proof 2.0 will feature many great teachers, our three stars are:

  Professor Kathleen Campbell, a geologist, paleoecologist and astrobiologist at the University of Auckland

  With her expert credentials and involvement in the NASA 2020 Mars Rover Mission, Kathleen is a standout example of the high-quality academics that students can work with at New Zealand universities. 

  Mark Hanlen, a marine studies teacher at Whakatane High School 

  A favourite amongst his students, and with an infectious passion for his subject, Mark's story makes a great showcase for hands-on, real-world learning. He brings the concept of manaakitanga (mutual respect) into his teaching both inside and outside the classroom.

  Dr Faith Kane, a senior lecturer in textiles at Massey University

  Faith brings a creative element with a future focus to the campaign. Her work in laser processing textiles and textile design for sustainability speaks to New Zealand's innovation strengths and real-world problem solving.

   

  How can Future Proof 2.0 help you?

  You can increase the impact of your marketing by aligning your timings and activities with Future Proof 2.0. For example, you might like to highlight your region’s or institution’s teachers while the campaign is running.

  Using our creative assets

  Assets we’ve created for the campaign include videos, imagery and blog posts, quotes and other written content about our teachers and their students. 

  We will add all assets to The Brand Lab as they become available.

  Useful resources

  You can find advice on identifying audiences, channels and story ideas on the Skills Lab.

  For example, there are practical tips on:

  • Creating a digital marketing strategy
  • Using social media to turn your followers into advocates
  • Writing great blog posts
  • How we use My StudyNZ to match students to institutions

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