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Register now for ENZ’s East Asia/Japan/Korea market sentiment webinar series
For the past few months, Education New Zealand’s East Asia team has been conducting research to develop ‘Market Sentiment’ findings for each of the region’s seven focus markets.
The research has been developed through interviews and surveys with key in-market stakeholders such as agents, students/parents, local institutions and local government partners. We’ve also conducted desktop research and leveraged reports from external research agencies.
Based on the findings, ENZ has developed activities and identified opportunities in which we can now work collaboratively with industry and other government agencies to realise.
Some of the key insights have been distilled into individual one-page market updates which can be found on ENZ’s IntelliLab platform:
To deliver the full research insights, we will be hosting a series of webinars for our New Zealand industry colleagues (including Q&A sessions) on the following dates:
Tuesday, 28 July (3pm NZ time)
Vietnam/Philippines
Wednesday, 29 July (3pm NZ time)
Japan/Thailand/South Korea
Thursday, 30 July (3pm NZ time)
Indonesia/Malaysia
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Around the world in five
NEW ZEALAND
While You Were Away: New Zealand’s Journey to a More Inclusive International Education Experience
This past year, issues of race and inequality have been thrust to the forefront of global consciousness amidst a pandemic that has made international travel – and education – more complex than ever. During this time, New Zealand has taken the chance to reflect on the role of international education in promoting equity, diversity, and inclusion.
GLOBAL
How will university campuses change post-pandemic?
In much the same way that the transition to work from home has caused corporations of all sizes to dig deep to understand the high value tasks that occur most successfully when teams gather in person, higher education may soon be shifting its campus model in response to the integration of virtual learning into its ongoing pedagogy.
GLOBAL
International student recruitment and online communications in the age of COVID
A round up of strategies and tips for adapting student communications for recruitment marketing during the pandemic.
AUSTRALIA
Australia launches International Education Strategy consultation
The Australian government is looking for input from students, educators and the higher education sector on a new strategy for international education in Australia.
CHINA
China to tighten grip on edtech industry and online learning
China’s Ministry of Education announced on March 31 that education departments should limit the times at which primary and secondary school students take part in online learning to ensure they are getting enough sleep.
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Think New with FutureLearn
Quicklinks
About the campaign
Campaign messaging
Tips for promoting the campaign
Check out the Brand Lab to download and use campaign assets
About the campaign
Objectives
- Test an online-focused audience’s appetite for courses delivered under an NZ country brand
- Explore sector capability and willingness for generating and promoting online courses
- Test, understand and validate ENZ's role in the online education space
- Maintaining awareness of the NZ Education brand and NZ as an education destination in target markets
FutureLearn platform and courses
- New Zealand’s offerings include short courses from leading universities, English language schools, vocational PTEs, Institutes of Technology, and edtech educators including virtual reality developers and game designers.
- These not for credit courses are on average 6-8 hours long from providers across the sector.
- FutureLearn is a global online education platform jointly owned by the UK’s Open University and The SEEK Group with an existing community of approximately 15 million learners globally.
- These courses are available to learners (including teachers and educators) all over the world, including here in New Zealand.
FutureLearn is actively promoting this campaign in the following prototype markets:
- Thailand, Japan, Korea, China, India, Brazil, Indonesia, USA, Vietnam, Germany, UK, Colombia
In addition, ENZ will be promoting this opportunity to its global learner database, and through other owned channels, including website and social media.
Campaign messaging
By joining forces and sharing the same message, we can tell a stronger, more consistent story about the FutureLearn prototype, and the opportunity it represents.
The Campaign’s place in the wider strategy for international education
- ENZ is leading a programme of work that focuses on the diversification of international education products and services. It forms part of the Government’s Recovery Plan for International Education, under the “Transforming to a More Sustainable Future State” workstream.
- The New Zealand International Education Strategy, 2018 is clear in its goals for achieving a thriving and globally connected New Zealand through world-class international education.
- Goal 2 of the Strategy is Sustainable Growth - the international education sector flourishes through diversification of markets, people flows and innovative products and services.
Talking points for providers
- We are proud to be part of ENZ’s new pilot, launched with FutureLearn.
- This initiative will showcase a selection of taster courses from New Zealand providers to worldwide online learners, under the national Think New brand umbrella.
- The 12-month initiative launched 8 June and is part ENZ’s Diversifying Products and Services programme of work.
- By taking part, we are supporting the Government’s Recovery Plan for International Education.
Provider participation benefits
These messages are useful when talking about the campaign to other staff in your organisation- This initiative is an opportunity to further raise our profile to a global audience, benefiting from the exposure generated by FutureLearn and the ENZ-funded global campaign.
- We’re able to test a new recruitment and distribution channel at little cost.
- As providers, we receive notification of any further interest generated by these online courses, which could lead to further study opportunities – either online (on FutureLearn or elsewhere), or onshore when current border restrictions sufficiently ease.
- As part of the process FutureLearn worked alongside providers like us, supporting us while we created (or optimised) content for the platform.
- Standard membership fees are being waived by FutureLearn for this prototype.
- ENZ is also funding a global campaign via FutureLearn to promote the prototype.
More about FutureLearn
- FutureLearn offer courses from around 250 providers from around the world. These courses range from tasters to full online degrees.
- 15 million learners use the platform. Many (27%) users are UK-based but increasing numbers of learners across the globe are accessing FutureLearn.
Tips for promoting the campaign
By aligning our marketing activity, ENZ and providers can tell clear and consistent message about the online study courses available with FutureLearn and providers. Here are some tips to start promoting your FutureLearn courses on your channels:
Tip 1: Use the digital assets available in your promotions:
There are plenty of campaign assets designed with campaign messaging available for you to use now on The Brand Lab. Assets have been specifically created to use across websites, emails, social channels & other digital advertising.
Check out The Brand Lab to download and use images, animated tiles, email signatures, an editable ad template where you can feature your own logo and much more!
Tip 2: Share our FutureLearn & Online Learning blogs
We’ve created a blog for a learner audience to promote starting a New Zealand education online, through the FutureLearn product. Check out the blog here and share on your own social channels or website.
We also have supporting blog content written by students for learners thinking about online learning. You can also share this blog, and link to FutureLearn’s Study with New Zealand Online page
Tip 3: Follow and share FutureLearn’s posts on Study in New Zealand Facebook & Instagram channels
ENZ will be posting about New Zealand online study options on our Facebook and Instagram channels. You can easily share & repost this content on your own social channels to reach your own audience. This Facebook post is ready to share now.
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New resources for practitioners and international students from ISANA NZ
To achieve this work, ISANA NZ is delighted to be engaged in an International Student Wellbeing Strategy (ISWS) supported project with Studio C Design and Lift Education. Over the past few months, a series of resources has been developed to assist practitioners and promote a rich experience for international students in Aotearoa. These resources have been tailored to the needs of key sector stakeholders: international education practitioners and international students (primary, secondary and tertiary).
International education practitioners
Six micro-online learning modules have been developed to help international education staff provide the best possible support for their students. The modules build on the recently developed Capability Toolkit content that ISANA NZ produced with support from Education New Zealand Manapou ki te Ao in response to the impact of the prolonged border closure.
Micro-learning is an increasingly popular form of work-based learning, because it is delivered in more manageable chunks and enables learners to absorb and retain more information.
These interactive modules capture industry expertise and engage staff with six crucial topics:
- Intercultural tools for supporting international learner mental health
- Supporting the international learner transition
- Methods for reviewing and improving your international services and products
- Learning from critical incident case studies
- Effectively supporting international learners’ social connectedness
- Supporting international learner employability
To ISANA NZ’s knowledge, this is the first example of micro-learning for international education practitioners in Aotearoa, and it lays an important platform for sector-specific credentials development.
Primary and intermediate aged learners
An interactive activity sheet has been created for learners at primary/intermediate level to play with an adult. The game presents several activities for the student to participate in at home, in school, and in their local community. Learners can tick off each activity as they weave their way through the worksheet, and through their own community.
A series of tips for settling into New Zealand life can be found among the fun illustrations that cover the activity sheet. Both the primary learner resource and staff eLearning modules will be available on the ISANA NZ website at the end of this month.
Secondary school studentsFive documentary style videos highlight international students Alan (from Mexico) and Carren (from China) who currently attend Wellington High School. The videos follow their day-to-day lives as they navigate challenges such as understanding a new culture, settling in and coping with being far away from family back home.
Each of the videos will have subtitles in Mandarin, Hindi, Vietnamese, Korean, and Bahasa Malaysian.
Watch along as Alan and Carren get to know other students and people in their community:
YouTubeTertiary students
For tertiary students, three podcast episodes have been produced. The podcasts feature panel host Vaelyn, an international student graduate and business owner, as they engage with panelists:
- Ami from India, studying a Bachelor of Nursing at Universal College of Learning (UCOL) Te Pūkenga, Palmerston North
- Pulak from Bangladesh, studying a Masters in teaching English as a second language at the University of Auckland
- Melanie from Malaysia, studying on the Foundation Programme at Up Education
The students share stories, anecdotes, challenges and vulnerabilities while they kōrero about topics such as being part of local communities, coping with stress, dealing with racism, taking positive wellbeing steps, and making most of their time in Aotearoa.
Listen to the students kōrero about life in Aotearoa here: https://www.podbean.com/eas/pb-hh6zn-14464ea
Each video and podcast is accompanied by a downloadable PDF detailing tips and tricks for students. You can find all these materials under the Student Resources page on the ISANA NZ website.
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Employers embrace influence of international students
These employers know that, along with their skills, the international graduates bring rich cultural context, a fresh perspective, an innovative mindset, and a solid work ethic to the office each day.
Assurity Consulting, a New Zealand-owned digital delivery services consultancy, has been hiring international students for their graduate programme almost since the company’s inception 17 years ago. Last year it won the International Student Workplace category at the Wellington International Student Excellence Awards.
“From very early on we took an approach of inclusive selection,” says Aron Chantelau, General Manager, People and Capability. “We wanted to find people whose values aligned with ours instead of simply trying to select based on people’s background and whether or not they went to Uni.”
Assurity has also partnered with Wellington NZ’s Employer Connect programme, established to provide insights into the business environment and networking opportunities for graduating international students; and the Work Ready programme, offering support on CV writing, cover letters, and what to expect from the hiring process.
“For the students, it is an opportunity to build their own network in a place where that might not otherwise be easy. For our staff, they get to connect with new people outside the industry and learn about the challenges the international students face, which gives them greater perspective.”
Aron says the students who attend both programmes are engaged, good at taking feedback, and highly motivated to start their careers.
Learning from each other
For Assurity, employing international graduates is about much more than filling jobs in the tech sector. “Our international graduates bring diversity of thought to our teams, which benefits our clients,” Aron says. “They also bring innovation, introducing new ideas and fresh perspectives which has led us over the years to try new things. And, culturally, it makes for an enjoyable workplace because there’s lots to learn from each other.”
He acknowledges there can be challenges, especially for students with English as a second or third language but says it’s all about providing the right structure and level of support. “We have a People Lead in all our teams. That role can be about supporting career progression, but it can also involve pastoral care - understanding what challenges that person is facing and helping to mitigate them.”
In Southland, Blue River Dairy is another company which recognises the value which international student graduates bring to their business. Since 2018, Blue River has hired more than 30 international students from the Southland Institute of Technology (SIT) and other institutions.
“The culture within an organisation is so important. Hiring only for skills is short-sighted,” says People and Capability Manager Abbigail Surridge. “With many of the international students that we have hired, we’ve been able to harness their life experience, dynamic exposure, and untapped potential as they have grown in their roles.”
“Diversity adds value to our organisation, by introducing different ways of thinking and problem-solving. When we collaborate, those differences help to create success.”
Jacky Shen arrived at SIT from Beijing in 2017 to study for his graduate diploma in Information Technology (IT). He already had a Master’s degree in Communication and Information Systems but wanted to better understand the New Zealand tech environment. He is now a software engineer at Blue River, leading a team of three.
Not only does the company benefit from Jacky’s technical skills, but also his language skills. “We have a number of Chinese suppliers, so I can speak to them easily and provide quick solutions for them,” he says. “Many companies want applicants to have local experience, but Blue Dairy allowed me to gain that experience on the job. It’s been a great opportunity.”
Economic and cultural influence
He believes that international students bring real value to the workplace. “We come with good technical skills, but we also contribute to the economy and to the cultural diversity of the country. It’s a win-win.”
Aron Chantelau says the international students who work in New Zealand have a bright future, whether here or overseas.
“They make a huge difference to our economy, both in terms of digital outcomes for New Zealand but also improving the quality of life here through the work they do,” he says. “Some of them will move overseas but if they’ve had a good experience here, they will become ambassadors for New Zealand.
“It’s great to be part of their journeys.”
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Recovery plan for the international education sector
The Minister of Education has announced a long-term recovery plan for the international education sector.
It includes a $51.6 million investment from the COVID-19 recovery and response fund to help reset New Zealand’s international education sector.
The Plan consists of three concurrent workstreams that focus on stabilising the international education sector, strengthening the system, and accelerating the transformation of the sector as signalled in the 2018 International Education Strategy.
It includes:
- $20 million in support for state and state-integrated schools to continue to employ the specialist international workforce to provide teaching and pastoral care to international students in New Zealand this year.
- $10 million targeted and immediate funding to private training providers of strategic importance (including English language schools) to preserve the foundations of the sector. MOE is developing eligibility criteria which will be implemented by TEC; providers can apply to TEC from mid-August.
- $1.5 million for English Language Schools to deliver English language training to migrants to help them to succeed in our schools and communities.
- $6.6 million to continue pastoral care and other activities normally funded by the Export Education Levy.
- $500k for NZQA to ensure the quality of New Zealand education being delivered offshore, and continue strengthening ongoing quality assurance processes.
ENZ will administer:
- $3 million for marketing and brand protection activities to keep New Zealand’s education brand visible in key markets and to ensure we capitalise on the strong international reputation New Zealand has gained through its handling of the COVID-19 crisis.
- $10 million to develop new future-focused products and services to drive growth in our system onshore and offshore, to ensure a more resilient sector. This will include:
- An offshore pathways initiative to enable learners to begin their New Zealand education journey from their home country and to study programmes that pathway directly into bachelors and masters degrees in New Zealand, providing greater flexibility for learners and resilience to shocks.
- A New Zealand digital platform to provide a single strong New Zealand brand and presence to enable New Zealand providers to deliver their education products and study programmes to more people offshore, and to meet changing learner needs.
Education New Zealand will also support and drive the Recovery Plan through its annual activity. This will include brand positioning, maintaining engagement with students, partners and agents offshore, student retention and transitions, building the international reputation of New Zealand education, and working with the sector and regions on innovation and new modes of delivery.
The Ministry of Education has developed criteria for the allocation of funding for Private Training Establishments (PTEs) and English language schools, to be implemented by the Tertiary Education Commission (TEC).
Fund for PTEs in financial difficulty due to COVID-19
The Private Training Establishment (PTE) Targeted Assistance Fund (TAF) closed on 11 September 2020.
PTE ESOL Provision Fund
The PTE ESOL Provision Fund closed on 28 August 2020.
Further information
- Download the Recovery Plan outline here
- Read the Minister of Education's release
- Cabinet Paper - A Strategic Recovery Plan for the International Education Sector
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Supporting your international students
Through our NauMai NZ resource, ENZ is continuing to provide up-to-date information and advice especially for international students. We encourage and welcome all international students in New Zealand to join NauMai NZ.
COVID-19 testing
COVID-19 related care – including diagnosis, testing and treatment – is provided free of charge to anyone who requires it, including international students. This is irrespective of citizenship, visa status, nationality, NHI number or level of medical insurance coverage. See more information on free COVID-19 testing.
Some countries require travellers to confirm a negative COVID-19 test before they leave New Zealand. If your student is in this situation and requires a test prior to departure, they can organise this through Healthline or their GP, but they will need to pay for it. See questions and answers on pre-departure COVID-19 testing.
covid19.govt.nz has help and advice in several different languages, including simplified Chinese, Hindi and Korean.
Financial support
This is a really difficult time for a lot of people financially, including some international students.
The Assistance to Foreign Nationals Impacted by COVID-19 Programme opened on 1 July 2020. Any foreign national in New Zealand – including international students – may apply for this support if they are experiencing temporary hardship due to the effects of COVID-19.
If they are eligible, students will receive support to help them meet basic needs like rent, electricity, food and clothing. Each applicant’s circumstances will be considered at an individual level to ensure support reaches those who need it most. Eligibility is established through a series of checks on visa and employment status, savings, outstanding debts and alternative sources of income or in-kind support.
If you know of a student who is in need of temporary hardship support, please encourage them to apply at this link: https://foreignnationals.services.govt.nz/
There may be opportunities for people, including international students, who are in extreme hardship to return home through the Foreign Nationals Programme. If you know of a student who wants to return home but can’t afford the flights, then please encourage them to apply to the Programme for this additional assistance.
If they require assistance with translation support or have questions about criteria and eligibility, they can call 0800 RED CROSS and ask to speak with the Visitor Care Manaaki Manuhiri team.
Visas
Ongoing border closures and travel disruption around the world are making it challenging (and in some cases impossible) for students to return home. If you have international students whose visa is due to expire in the next few months and they are unable to leave New Zealand on the date originally planned, then please make sure they have applied for a new visa.
If they do not apply for a new visa before their current visa expires, they will become unlawful and this will affect any future travel plans. Students also have the option of applying for the COVID-19 short-term visitor visa.
Embassy and consular assistance
If you have an international student in hardship and their situation is not likely to improve in the medium to long term, then they are advised to consider all their options, including returning home.
Students should contact their home country embassy in New Zealand for up-to-date information and advice on travel information or special requirements when returning home, such as medical certificates or quarantine arrangements. Read more information on embassies and consulates.
Thank you for your ongoing support of international students in New Zealand and for sharing this information with them.
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How NauMai NZ helps us improve the international student experience
Background
NauMai NZ provides a digital home for international students who have chosen to study in New Zealand, and provide real-world information, support and expert resources to better enhance their student experience.
Since its launch in mid 2019, NauMai NZ has had over 220,000 users and 300,000 separate user sessions with an average bounce rate of 16 percent (very positive by industry standards). The NauMai NZ database has grown to over 8,700 students.
Our challenge this year has been to ensure NauMai NZ remains fit for purpose in the face of the extraordinary events of the COVID-19 pandemic.
The COVID-19 response
The COVID-19 crisis upended our personal and professional lives. International students, far from home had to grapple with a raft of new challenges.
In response, a dedicated NauMai NZ COVID-19 page was launched eight months ago. Written in plain English, it is regularly reviewed and pulls together government information directly relevant to international students in New Zealand.
To ensure reach to the large Chinese student cohort in the country, this page was also translated into simplified Chinese.
An associated Stay well, stay connected page was launched at the same time to support student wellbeing during lockdown and beyond. It provides context for likely emotional responses, provides proactive solutions and links to expert support resources. To date, these pages have been viewed over 60,000 times.
Throughout this challenging year, other content has continued to be developed and delivered, including:
- Dating, relationships and sex
- Sexual healthcare in New Zealand
- Managing your money (including information on gambling and where to find help)
- Help from your embassy or consulate
- Being LGBTQIA+ in New Zealand
Coming soon! Summer in NZ activities
New pages will support those international students remaining in New Zealand over the summer.
These pages will highlight a range of activity and opportunities, including:
- recreation activity across the country
- links to summer programmes that have been developed for international students, and
- information to support wellbeing and connection
On Saturday 31 October, ENZ will deliver a virtual fair (‘Your Great Kiwi Summer’) for students, providing tasters on a range of summer opportunities and signposting out to further information.
Subject experts, fellow international students and alumni from our Prime Minister’s Scholarships programmes will present on the day.
Being online will ensure equity of access to students across the country. Students will be able to register for the fair via the new Summer in NZ NauMai NZ pages.
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Around the world in five
FINLAND
University World News: What makes international students want to stay on or go?
Three-quarters of bachelor degree graduates and two-thirds of masters and doctoral graduates live on in Finland for three or more years after their degree, according to new research.
NEW ZEALAND
Checkpoint: Education NZ chair details exemptions for foreign PhD students
Interview with Education New Zealand Chair Steve Maharey. "They can come from any country as long as they are involved in PhD study, or they are Masters students."
GLOBAL
University World News: Combating discrimination against international students
Our findings outline disturbing trends in discrimination and racism that must be dealt with urgently by universities in the immediate aftermath of COVID and in the longer term. While this list is certainly not exhaustive, we provide the following suggestions for ongoing social support for and inclusion of international students
UNITED STATES
The PIE News: “Perceived barriers” driving prospective students away from US
While the US higher education community has overcome many of the political and Covid-19 related challenges facing the international education sector, a great deal of “perceived” barriers remain for prospective students considering the US, which could be detrimental for recruitment efforts in the future.
JAPAN
Japan eases restrictions for international travellers, including students
Japan is opening its borders again to international students with visas for longer-term studies. The number of daily arrivals is limited for the time being with greater emphasis given to key sending markets in Asia.
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Around the world in five
New Zealand
NZ public positive on overseas student benefits and return
The report was commissioned by Education New Zealand to gauge public opinion in the context of the Covid-19 pandemic, and was conducted by research company TRA, based on a survey of 560 people as well as qualitative co-creation sessions.
United States
US begins processing student visas for Chinese students
Visa processing for Chinese students would resume this month, with plans to handle 2,000 applications a day by mid-May.
Canada
International grad stream reaches 40,000 limit in one day
Canada’s new pathway to residency for international graduates has reached its 40,000 application limit, just over one day after going live.
Global
Survey confirms that vaccination rollouts are influencing student choice
New QS global research indicates that the introduction of COVID vaccines is strengthening prospective international students’ resolve to study abroad, and that many students now want to begin their studies sooner than they had planned because of vaccine availability.
Latin America
If you are from a university, join the virtual THE Latin America Universities Summit 2021 free of charge to examine how the higher education sector across the region can develop strategies to build capacity, adapt to digitisation, increase strategic impact and improve public appreciation of universities’ role in progressing society as we look towards a new era post-pandemic.
Hosted in partnership with the University of São Paulo, this online summit will bring together leaders from across the region and their institutional partners around the world to set the agenda for the future of higher education in Latin America.
