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Around the world in five
US
The fast-moving world of alternative credentials and pathways
A new Inside Higher Ed report explores the array of certificates, apprenticeships and microcredentials that institutions and companies are creating to improve the link between education and work.
MIDDLE EAST
Middle Eastern youth pursue education in China to boost job prospects
Spurred on by China's growing investment in the Middle East, an increasing number of the region’s youth are choosing to study in China to gain an edge in a competitive job market at home.
SWEDEN
International students are key to plugging STEM gap
A new report is encouraging more grants for international students in Sweden to help plug a shortfall of STEM graduates. A high proportion of international students in Sweden study STEM, so grants to retain them could be key strategy.
GLOBAL
The lure of work rights for international students
With the ability to work and gain employability skills being major reasons why students opt for an international education, how do work rights impact student experience?
JAPAN
Japan relaxes employment rules for international graduates
Japan has announced a significant relaxing of residency rules for international students for 2019, allowing graduates to work in any role as long as they earn over an annual salary threshold of 3 million yen, or about 40,000 NZD.
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New Zealand education brand updated for greater global impact
ENZ developed an updated look for the New Zealand education brand, guided by research to assess the recognition and effectiveness of our brand elements.
The insights from this research have guided the development of an updated look that reflects the evolving story of New Zealand education and the values it represents on the world stage.
New logo for New Zealand education
ENZ’s research identified the FernMark as a highly distinctive and recognisable symbol, strongly associated with New Zealand by global audiences.
See the new brand in action
ENZ Brand Lead, Nick Sinclair, said this brand uplift is more than just a visual update.
“This is a strategic step forward for us, with the intention to align ENZ’s brand with the quality, ambition and impact of New Zealand’s international education offering.
“We want to build confidence amongst prospective students and their families with a brand that is trustworthy and unmistakably New Zealand,” Nick added.
What’s happening next
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New visual identity: You’ll start to see updated branding across the Study with New Zealand digital and social media channels over the coming weeks.
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Refreshed brand and marketing assets: We’re refreshing key marketing collateral and event assets to reflect the new look. These include resources you can use in the outreach and promotional activity for your education institution.
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Videos and content: Several core videos and promotional materials have already been updated with new branding.
New brand collateral will be available for download on our BrandLab by the end of July this year.
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Around the world in five
GERMANY
Student housing prices increase up to 70 percent
Growing student demand for housing in large cities and rapid rise in property prices due to better quality of new buildings are major reasons for the price increase.
UK
University of Birmingham opens door to Chinese students with gaokao
The University of Birmingham will accept the gaokao exam for Chinese students wishing to join its undergraduate courses in 2019 in place of A-levels or the International Baccalaureate (IB) diploma.
ISRAEL
$118 million programme announced to attract international students
Israel’s Council for Higher Education has announced a plan to spend $118 million to attract international students, with a target of doubling the number of international students to 24,000.
CANADA
International students transform Canada's schools, immigration
More than 500,000 international students are expected to study in Canada this year, and those who want to stay after graduation will make up 40 per cent of the country’s economic-class immigrants.
JAPAN
Robots to help teach English in Japan
The Japanese government will trial the use of robots to teach English in 500 schools to improve its population’s English proficiency as it prepares for the 2019 Rugby World Cup and Olympic Games.
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Online education pilot with FutureLearn enters second phase
A webinar for interested providers on 31 March will be followed by an international campaign from 30 June to end of September 2022.
Education New Zealand Manapou ki te Ao will again partner with FutureLearn, a London-based platform with a global learner base of 17+ million people. The successful first phase saw 22 online courses from New Zealand providers attract more than 80,000 enrolments from learners in over 200 countries, highlighting the potential of online study platforms to reach new global audiences.
The focus of this second phase will be on how to convert an online audience into a sustainable commercial proposition for New Zealand-based providers.
We are interested in hearing from providers who have online content ready to go, or who are confident they can develop online content quickly. We are looking primarily to include short, taster courses (6-20 hours of learning). There is also scope for short credit-bearing courses, including micro-credentials.
This opportunity is open to both registered and non-registered education providers, EdTech companies, regional economic bodies and others. If you have education content and you’re interested in participating, please register for our information webinar on 31 March 2022 to find out more.
Participants have told us that the benefits of this initiative included being able to explore online distribution models and understand more about who the online audience is, and how they behave in a learning environment. It also presents an opportunity for providers to test and learn at low cost and with low risk, as well as profiling their brand to a global audience.
Online education is part of a programme of work to diversify international education products and services, in line with the New Zealand International Education Strategy 2018-2030.
Phase 1 pilot with FutureLearn
Through the first pilot we confirmed there is demand for online courses from New Zealand providers, willingness by many in the sector to pilot online learning, and that New Zealand courses can attract learners in full-time employment.
View the New Zealand Collection on FutureLearn here.
You can explore the data and key insights we gathered from the first phase in our report here:
Download our report about FutureLearn Phase 1
Key dates:
31 March 2022 – Pilot #2 Information webinar
30 June to end of September – Campaign goes live
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Global Agent Webinar: Understanding best practice for student visa applications
Education New Zealand Manapou ki te Ao (ENZ) and Immigration New Zealand (INZ) collaborated to organise a webinar for education agents in early March on best practice for lodging student visa applications.
The webinar was well received, with 1,364 attendees from around the world over two sessions scheduled to accommodate for different time zones.
The session provided education agents with the latest information on visa processing, student visa insights, types of student visas, financial requirements and best practice for submitting student visa applications. It also featured a robust question and answer segment where pre-submitted questions from attendees were addressed.
INZ Engagement Partner (Acting), Mark Andrew, said the webinar was a valuable opportunity to engage directly with education agents and answer their questions.
“This webinar helps ensure education agents have the most up to date information and guidance to support more efficient processing and favourable outcomes based on real life examples and trends. Immigration New Zealand and Education New Zealand working in partnership to deliver the Global Agent Webinar is key to ensure a positive customer experience for agents, applicants and the wider sector.”
If you missed this session, the recording, slide deck and a copy of the Q&As are available to view on AgentLab.
INZ resources for agents
- Visit the INZ website immigration.govt.nz
- Call +64 9 914 4100 from overseas or 0508 558 855 from New Zealand
- Email educationagent@mbie.govt.nz for complex queries only
- Subscribe to stay informed with immigration news and updates on immigration.govt.nz/studentvisa
- You can use the INZ Complaints and Feedback process if you think there has been a procedural error in any assessment on feedback.immigration.govt.nz
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Are you ready for NZIEC 2019?
With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.
What’s on offer at NZIEC 2019?
This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.
The full programme is now available. Among the featured highlights are the following sessions.
- Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
- The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner.
- We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector.
- It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing.
- As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
- Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
- On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.
Find out more about what’s in the programme.
Places are selling fast!
Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.
If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.
About NZIEC
The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz
BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner.
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'Ask New Anything' campaign update
ENZ’s most technologically sophisticated campaign yet, ‘Ask New Anything’, is now live and we invite New Zealand education providers and ENZ Recognised Agencies to join us.
Aimed at prospective students, ‘Ask New Anything’ takes 100 questions frequently asked by international students considering New Zealand as a study destination and provides unscripted video responses from real international students, sharing their first-hand knowledge of studying and living in New Zealand.
All 100 Q&A videos are available on YouTube for New Zealand education providers and ENZ Recognised Agencies to use in your own marketing. The hero video, featuring a series of students answering the question “What surprised you about studying in New Zealand?” is available for download on the ENZ Brand Lab.
Digital media advertising will run for the next six weeks in 14 key markets: Brazil, Colombia, France, Germany, India, Indonesia, Italy, Japan, Korea, the Philippines, Thailand, the United Kingdom, USA, and Viet Nam. We encourage you to make use of the content and to leverage the campaign during this time.
- Explore the Ask New Anything campaign page
- Read more about the campaign and how to leverage it
- Browse campaign assets on the Brand Lab
By interacting with Tohu - the Study in New Zealand chatbot, or directly with current students through Instagram Live events and on a new Facebook group, prospective students can ‘Ask New Anything’. The chatbot technology, use of social channels and content localisation mean every prospective student will have a unique and personalised experience.
At time of writing, these Q&A videos are currently trending on Tohu:
- What are New Zealanders like?
- Are there any postgraduate training opportunities in New Zealand?
- What’s the learning style like at New Zealand schools?
- Are the facilities high quality in New Zealand?
- How many different cultures are at a New Zealand school?
The bespoke ‘Ask New Anything’ campaign was launched in China this week, using China-specific technologies and platforms. Read more about the China campaign on the ENZ corporate website.
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Introducing NauMai NZ
ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand.
NauMai NZ reflects the Māori concept of manaakitanga, Grant said.
“Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.
“We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”
The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services.
“Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this.
“This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”
The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.
“It is a privilege to host visiting students and we all have a responsibility to look after them.”
The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.
NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.
The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.
The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey.
Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/
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Around the world in five
US
English language learning sector squeezed by market conditions
Difficult trading conditions over the last 12 months have taken their toll on intensive English language learning programmes in the US, leading to programme closures and an EnglishUSA membership decrease of 7.8 percent.
Read moreGLOBAL
OECD charts a slowing of international mobility growth
Growth in outbound mobility has slowed notably since 2010, according to a new Organisation for Economic Co-operation and Development (OECD) report on global education trends. The report highlights factors that will continue to shape global mobility trends through 2025.
Read moreCHINA
Overseas experience trumps language learning for Chinese students
Experiencing an overseas culture is the main reason for Chinese students to attend summer school programmes in the UK, according to education agents who took part in research from the British Council and English UK, placing this above improving foreign language ability. Read moreINDIA
Pearson brings virtual international education to India
UK learning company Pearson has launched a virtual international education curriculum for classes up to standard 12 in India, in partnership with International Connections Academy (iNaCA).
Read moreUK
How can universities help international students feel at home?
How universities in the UK are making international students feel welcome in the wake of Brexit and harsher visa rules.
Read more -
Around the world in five
UK
PM to set out ambitious new approach to UK-China education
UK Prime Minister Theresa May is set to announce a new package of education exchange deals and partnerships with China, including more vocational study exchanges and the launch of a new campaign in China promoting proficiency in English.
SWEDEN
Scandinavia’s inquiry into internationalisation
The Swedish higher education system has called for measures to improve opportunities for Swedish students to study abroad and to attract international students to Swedish universities, including a better visa regime and using English to teach courses.
CHINA
Asia University Rankings 2018
China dominates the 2018 Times Higher Education Asia University rankings with its institutions claiming the second, third, fourth and fifth positions.
SOUTH AFRICA
South African ELT rebounding this year
Education South Africa, the country’s peak English language training body, highlights the factors that are driving English language enrolments in South Africa, and expected further growth in 2018.
GLOBAL
Can cryptocurrency democratise education?
On-Demand Education Marketplace (ODEM) is a new platform that allows students and teachers to use cryptocurrencies to develop their own customised study programmes without institutions. This is an attractive concept in globalised education, as it means students won’t need to conform to the requirements of educational institutions in other countries.
