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  • Getting started with chatbots

    ENZ is the only country in the world that uses a chatbot to market to prospective international students.

    Tohu is a helpful little bot that sits on Study in New Zealand, NauMai NZ, and the Study in New Zealand Facebook page.

    It answers questions on everything from applying for a visa to what you can do for fun in New Zealand. It gives prospective students an answer to most of their questions immediately, freeing up ENZ’s social media team so they can focus on other projects.

    ENZ’s Director of Planning, Jamie Crump, has developed a whitepaper with ENZ’s chatbot agency partner, Theta, which lays out a framework for developing a chatbot.

    The five-step framework draws on Jamie’s Master of Technological Futures report, and is based on ENZ’s development of Tohu.

    Because ENZ staff can train Tohu on new information at any time, the bot is a versatile tool in our social engagement team’s toolbox. So far, Tohu has been utilised in the Ask New Anything campaign, and has most recently learnt new answers on the COVID-19 situation in New Zealand.

    “Prior to Tohu, with a social media team of two, it could take up to 24 hours for someone to get a response to their question. Now they can get an immediate response, and we know that Tohu can answer more than 80 percent of the most common questions,” ENZ International Social Media Manager, Nicole Baird, says.

    “So the team can spend time answering the specific questions, and doing more of the strategic things for our Facebook channel, rather than answering the same straightforward questions repeatedly.”

    Jamie’s initial research revealed that many people already like engaging with a chatbot, and that more and more consumers are using chatbots as a way of finding out information. For example, 48 percent of people would rather connect with a company via live chat than any other means of contact.

    Tohu is integrated with ENZ’s marketing database and automation software, Marketo. Instead of completing a form, students can sign up to the receive updates from Study In New Zealand or NauMai NZ. This feature also opens up possibilities for Tohu to become a more targeted, useful channel for prospective students.

    “The logical next step is personalisation of the chat experience, and that’s something we’re looking forward to exploring with Theta,” Jamie says.

    Read Get started with chatbots: A proven framework for chatbot implementation

  • Education New Zealand launches Brand Protect 2.0 Campaign

     

    On 23 November, ENZ will be launching a digital brand campaign informally known as ‘Brand Protect 2’.

    This is a direct continuation of the Brand Protect campaign that ran July to August, and became our most successful brand awareness campaign to date. Research shows us that global sentiment towards New Zealand remains positive, so this is a key moment to leverage this attention to tell the education story in-market. 

    The new iteration will run in Indonesia, the UK, and Viet Nam from 23 November-23 December, with China following in January. Our campaign activity will be supported by a range of content on our own social media channels. 

    In addition to the content, a new landing page has been developed to further underline New Zealand education values and draw a connection between our global reputation and the strength of our education system. As well as this, audiences will be directed to explore their future study options on SINZ and join our social communities.

    Please email brand@enz.govt.nz for all questions and enquiries, or speak to your ENZ representative.

  • Indian Academic Masterclasses showcase a different side of New Zealand

    Each masterclass invites academics and experts in their field to talk on an unusual theme within education, and how New Zealand has a strength in it.

    “The academic masterclass series is a programme we’ve done for many years. We’ve had great success boosting the profile of Kiwi academics in India, and showcasing the breadth and depth of New Zealand research,” ENZ Country Manager – India, Jugnu Roy, says.

    “This year, we’re very happy to be exploring areas of research to ensure the reputation of New Zealand researchers remains high in India while international travel remains limited.”

    International education professionals in New Zealand and other stakeholders are welcome to attend at https://www.instagram.com/ttt_official - you can access this link on your computer, or search Terribly Tiny Tales on your mobile Instagram app.

    The series was recently paused due to the COVID-19 situation in India. There are two sessions remaining for May and June.

    Theme III: Careers in Climate Change 

    • 22 May: Masterclass with Professor Rosalind Archer (University of Auckland) and Associate Prof. Anita Wreford, Lincoln University.

     

    Theme IV: Fashion and the Future: What it means to design for this decade 

    • 29 May: Instagram takeover with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).
    • 5 June: Masterclass with Sue Prescott (Massey University) and Hannah Goldblatt (Victoria University of Wellington).

    You can also watch Theme I: Investing Your Interest: Why should you pursue a career in Finance on the Terribly Tiny Tales Instagram profile.

  • ENZ-Enroller partnership looks to maintain capability of schools to host international students

    ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.

    “ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.

    A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.

    “Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.

    ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.

    That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.

    The next step of that research project will continue with the 2021 partnership.

    “We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.

    “The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”

    Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May. 

    Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.

  • From the CE: Coming together to offer a New Zealand Education online

    Through this initiative, we’re bringing a New Zealand education to those who can’t be onshore due to COVID-19 restrictions. We’re also tapping into a wider audience of learners looking for online options, and developing a pipeline of learners seeking a pathway to study in New Zealand.

    This initiative supports the Government’s Recovery Plan for our international education sector. Part 3 of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services, one of three goals set out in the New Zealand International Education Strategy.

    ENZ is supporting the international education sector through this initiative by facilitating engagement with a global audience online. Our partnership with FutureLearn lets us explore the value of promoting New Zealand content under a national online banner, as well as the benefits of partnering with third parties who have existing online audiences.

    Some quick day-one statistics that I would like to share with you. We had close to 1,000 enrolments in a New Zealand-based course within the first 24 hours of launching. I expect to see very strong enrolment numbers once the promotional campaign funded by ENZ begins today (9 June).

    FutureLearn host quality online courses that help learners build skills and upskill in areas of interest or need, from home – with potential to continue study in country (when border restrictions ease sufficiently) or continue online where available. The New Zealand collection collated for this initiative includes short courses from universities, English language and TESOL educators, vocational/institutes of technology and edtech educators including virtual reality developers and game designers. ENZ has funded the initial eight-week promotional campaign to celebrate the FutureLearn initiative’s launch.

    We understand sustainability is becoming an increasingly important factor in a student’s study choices. Research commissioned by ENZ in May 2021 indicated that 79 percent of responders showed interest in studying sustainability and climate change as a subject.

    Moreover, the QS Environmental Concerns Survey in 2019 found 79 percent of prospective international students were “somewhat more likely” or “much more likely” to choose a degree if the content helped them to learn about reducing their environmental impact.

    A survey undertaken by Times Higher Education in April 2021 on students, sustainability and study choices showed that 80 percent believe in living their lives as sustainable citizens.

    To cater for this, more than half of the courses included in this initiative are themed around sustainability. Courses like teaching and learning for sustainable education, English language for sustainability, and growing a sustainable workforce. It’s a great demonstration to the world that we take our cultural value of kaitiakitanga seriously.

    Let me take this opportunity to also thank the providers who took the leap and joined ENZ on this new and exciting journey.

    If you’re worried about missing this opportunity, it’s not too late to be part of the action. Get in touch with Project Manager Tim Brown [tim.brown@enz.govt.nz] for more information on how you can be part of this 12-month initiative, and any future initiatives that spring from this.

    And if you’re keen to make the most of the New Zealand education offerings on FutureLearn, visit the following link: futurelearn.com/courses/collections/study-new-zealand

    Ngā mihi,

    Grant McPherson
    Chief Executive Education New Zealand Manapou ki te Ao 

  • Education diplomacy strengthens New Zealand’s relationship with the Pacific Alliance

     

    This initiative, funded by Education New Zealand Manapou ki te Ao, is a significant milestone in the relationship between New Zealand the alliance.

    At the graduation ceremony, New Zealand Ambassador to Chile, Linda Te Puni, said “this celebration today is, first and foremost, yours but it is also a milestone for New Zealand because it reaffirms our commitment to the Pacific Alliance. We are pleased to continue to build and strengthen this relationship in various areas, including networking, educational and between peoples.”

    The Pacific Alliance is a Latin American free trade area and economic integration initiative, established by Chile, Colombia, Mexico, and Peru in 2011. The bloc comprises the world’s eighth-largest economy and is home to over 220 million people. It has been identified by the Ministry of Foreign Affairs and Trade as a priority region for New Zealand, with negotiations for a free trade agreement currently underway.

    The objective of the English Network of the Pacific Alliance is to develop a cooperation strategy to improve the language in the bloc, work in which it has had the support of New Zealand as an observer country.

    “The promotion of the English language expands our people’s access to educational, scientific, technological and employment opportunities, while contributing to the formation of a more productive workforce, with a view to strengthening our competitiveness in global arenas,” Director of Regional Coordination and Integration Mechanisms of the Ministry of Foreign Affairs of Colombia and National Coordinator of Colombia for the Pacific Alliance, Adela Maestre, said.

    The Pacific Alliance version of the NZGCC was led by teachers from Massey University. The first four weeks of the course were dedicated to the certificate, while the last two focused on creating a ‘community of learning’ for support and guidance, where methodologies, teaching practices and resources can be shared well after the course has finished.

    The NZGCC was originally designed by AFS. The certificate teaches self-awareness, empathy for other cultures, and ways to build bridges in multicultural settings.

  • From the CE: Telling the story of international education

    Kia ora koutou,

    I’m pleased to return with another update and much has changed in recent months. The Delta variant has severely impacted several regions across the country, emphasising the importance of the COVID-19 vaccine rollout. Despite the challenges we face today, I believe the international education sector will remain a vital part of the future of Aotearoa New Zealand. We have many positive stories to tell.

    Many of us are aware of the broad social, cultural, and economic benefits of international education. However, research shows there is limited public awareness of these benefits. We need more New Zealanders to speak up publicly in support of international education.

    To help us carry this crucial message to all New Zealanders, I am very proud to release Communicating the benefits of international education – a toolkit. This new resource from Education New Zealand is designed to help you find and tell your own stories, in your communities, about the valuable contributions you and your international students are making.

    You’ll find the toolkit on the ENZ Brand Lab. There is a story framework with eight content themes to help you develop your ideas, and advice on how to tell a clear, consistent story and to promote it on multiple communication channels.

    At ENZ we are expanding our own efforts to explain what international education is, how much it matters to our students, our country and our global relationships, and where it is going under the Recovery Plan and the New Zealand International Education Strategy. We have partnered with the award-winning online magazine The Spinoff  to publish a series of feature stories. You can read the first feature on the vital role of international education in keeping Aotearoa connected.

    If recent months have shown us anything, it’s that we are not out of the woods yet. The world has a way to go before we’re ready to welcome each other with wide-open borders, and we are still fighting to retain and rebuild our sector.

    I know that many of you are dealing with the loss of revenue, capability, capacity and global market share, as well as with the impact on your personal lives.

    But your hard work is making a real difference, not only to your students and their distant families but also to the reputation of Aotearoa New Zealand as a place that cares about people, regardless of their origins or beliefs.

    He rā ki tua – better times are coming.

     

    Grant McPherson

    Chief Executive, Education New Zealand Manapou ki te Ao

  • From the Chief Executive: Take a new look at a New Zealand education

    Kia ora koutou,

    I’m excited to share Education New Zealand’s new global brand campaign – “Take a new look at a New Zealand education.”

    The brand campaign is designed to ensure that a New Zealand education remains a highly desirable one.

    The campaign promotes our international education sector and the audience includes students around the world who want to explore new, flexible study options.

    In other words, it’s a move from Study in New Zealand to Study with New Zealand – a broader idea that draws together all our onshore options with online, offshore, pathway and blended learning.

    The campaign is crucial to the evolution of our New Zealand education brand, as we move towards reconnecting with the world.

    It’s one of the keys to the Strategic Recovery Plan for International Education, which aims to diversify New Zealand’s education offerings and create a resilient international education sector.

    Over November and December 2021, the first phase of the campaign will position New Zealand as a global education provider – one that students can choose to study with from anywhere in the world.

    The video-led campaign targets all our markets using a robust email strategy. It is underway in most markets now and will be rolled out in China over the next few weeks. Watch the campaign video here.

    ENZ has also produced new creative materials for education providers to use in their own promotions and marketing activity. I am really pleased to see how these materials – brand messages, photographs and video – reflect the shift to the Study with New Zealand message.

    All brand and campaign materials are available to you on this ENZ Brand Lab link. Please use them in your work and encourage our education agent partners to do the same.

    Our digital platforms will also be evolving to reflect the shift to the Study with New Zealand message.

    I’m grateful to our education providers, who worked with us on this project. It was great to develop this campaign in consultation with people from the sector and to meet their request for unified marketing and messaging for New Zealand education.

    He moana pukepuke e ekengia e te waka
    A choppy sea can be navigated by a waka

    Grant McPherson
    Chief Executive, Education New Zealand Manapou ki te Ao

  • Global demand for online courses from New Zealand, pilot shows

    ENZ has tested the market for New Zealand’s online courses using FutureLearn – a London-based platform with a global learner base of 17 million people.

    A total of 22 short courses from 13 New Zealand providers attracted nearly 63,000 enrolments from more than 48,000 individual learners in more than 200 countries between June and October 2021. The pilot project will run through to March 2022.

    ENZ’s General Manager of Partnerships and Marketing, Paul Irwin, says the pilot project demonstrates the potential of online study platforms to reach new global audiences and draw learners into more online or onshore study with New Zealand.

    “This pilot shows there is an appetite for online courses from New Zealand, as well as our ability to attract learners in full-time employment – a segment with a big potential for growth.

    “It also highlights the willingness of many in the New Zealand education sector to build their online presence,” he says.

    The pilot project featured digital courses from New Zealand universities, Te Pūkenga – New Zealand Institute of Skills and Technology, private training establishments and education technology companies – all promoted under the umbrella of a New Zealand-branded collection of courses.

    They covered a wide range of subjects from technology and accounting to languages and culinary skills. English language courses were the most popular, but there was strong interest in 3D animation and courses with a sustainability theme.

    “As well as running the digital learning project, ENZ was able to add value by steering the strategy to encourage learners to engage with New Zealand’s unique education brand,” Mr Irwin says.

    “Partnering with an existing online education platform like FutureLearn is a smart way to test global demand from online learners, to complement our traditional mobility audience.  We were able to use what we had, bypass the development phase and get to market fast with an established customer base, making it easier to test what did and didn’t work.

    “The next steps are to continue evolving our offering on FutureLearn and better understand the pros and cons of partnering with existing online learning brands versus the potential benefits of a New Zealand-only branded platform that uses existing, proven technology.

    “But we need to do more work first to develop a viable commercial model for providers. There is also room to improve the ability of providers to convert digital leads into viable pathways for further study,” he says.

    ENZ will be adding more courses and providers to the FutureLearn platform between now and March 2022 and is planning the approach for the next three months, as well as options beyond March with FutureLearn. 

    If you are interested in being part of the pilot, contact the pilot project manager Tim Brown at tim.brown@enz.govt.nz

    Find out more about the Online Learning Rented Platform Pilot by downloading the report and viewing the full pilot data.  Check out Education New Zealand’s Products and Services Diversification Programme Timeline.

  • Summer down under

    With COVID-19 pandemic restrictions on international travel in force, many students are choosing to stay in New Zealand over summer rather than go home because in most cases, they will not be able to return for the start of the 2022 academic year.

    ENZ’s Director of Student Experience and Global Citizens, Sahinde Pala, says it will be the second unexpected summer in New Zealand for many students.

    “Those international students who are still here have shown amazing resilience.  We know how hard it can be to be separated from loved ones at home for so long. 

    “But the early results from our research suggest they have remained remarkably positive about the overall New Zealand experience, despite the challenges.”

    ENZ is supporting students again this summer with information and resources on health and wellbeing, exploring the country and building their work skills.

    The Summer in New Zealand section of the NauMai NZ website for international students offers information, advice and links to expert resources.  These include a webinar featuring careers expert Andrew Tui to give them practical tips on how to build their professional and personal skills.

    “ENZ would like to acknowledge all the work the people in the international education sector are doing to support their students over the summer, and we invite you to share our resources with your networks.

    “We wish everyone a summer in New Zealand that is safe and restful,” Ms Pala says.

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