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  • NZ’s education brand remains stable despite border closures

    A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

    • How is the demand for international education changing post-Covid 19? 
    • How is New Zealand’s brand as an education destination being impacted? 

    “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

    “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

    More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

    Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

    The core reasons why students are considering studying offshore haven’t changed: 

    • to live and travel overseas 
    • to meet new people 
    • to enhance their employability. 

    The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

    Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

    For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

     

  • Introducing NauMai NZ

    ENZ Chief Executive Grant McPherson is pleased to announce the launch today of a new digital platform, NauMai NZ, to support international students as they transition to a new culture and life in New Zealand. 

    NauMai NZ reflects the Māori concept of manaakitanga, Grant said.

    “Our culture of care and respect for all visitors is incredibly important. We are therefore delighted to launch this first phase of NauMai NZ, which supports the first six months of the international student journey, a time when students need extra help.

    “We are proud that the majority of students have a fantastic, often life-changing, time in New Zealand. We want this to be the case for every student.”

    The content and design of NauMai NZ is the result of research-based insight. It includes advice on working in New Zealand, culture and lifestyle, accommodation, healthcare and wellbeing services. 

    “Students have been telling us that they need to know where to get reliable, up-to-date information about living and studying in New Zealand, and NauMai NZ provides this. 

    “This is a generation that is online 24/7 – and NauMai NZ has been designed to provide useful information at their fingertips.”

    The first phase of NauMai NZ provides a trusted government source of information that students need in a clear and accessible way. Ultimately, the platform will provide personalised support for students throughout their study, extending beyond graduation to work and a career.

    “It is a privilege to host visiting students and we all have a responsibility to look after them.”  

    The New Zealand International Education Strategy 2018-2030 was launched in August 2018. NauMai NZ aligns with an action in the Strategy – to improve the availability of clear, timely and customer-focused information about education and immigration to students and providers.

    NauMai NZ also embodies the objectives of New Zealand’s International Student Wellbeing Strategy by providing content connected with the social, cultural, community, health and wellbeing needs of international students.

    The development of NauMai NZ is being led by ENZ in collaboration with Immigration New Zealand, Ministry of Business, Innovation and Employment, Ministry of Education, and the New Zealand Qualifications Authority.

    The platform is fully integrated with ENZ’s wider digital ecosystem, including its platform and analytics capability, providing a new layer of support for the international student journey. 

    Visit NauMai NZ here: https://naumainz.studyinnewzealand.govt.nz/

  • Webinars: PM's Scholarships for Asia and Latin America

    The current round of Prime Minister's Scholarships opened on Monday 21 March for group applications and will close on Monday 2 May 2022. Learn more about the scholarships here.

    Universities, wānanga, institutes of technology and polytechnics, private training establishments, iwi and other educational organisations can apply for a programme on behalf of a group for students.

    Whether you are completely new to the scholarships, or have successfully run group programmes before, our webinars will cover everything you need to know. Register below!

    Asia Market update

    Thursday 24th of March 2:30pm- 4pm NZT

    Join us for an update about what is happening across Asia and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes. The meeting will include a half hour country specific session.

    Register here.

    Latin America Market update

    Friday 25th of March, 9am- 10:30am NZT

    Join us for an update about what is happening across Latin America and the opportunities for outbound mobility. We will cover tips, key considerations and strategies for establishing partnerships offshore that increase the impact of your outbound scholarship programmes.

    Register here.

    Scholarship 101

    Friday 25th of March 12- 1pm NZT

    New to the Prime Minister's Scholarship to Asia and Latin America? Come and find out what the programme is all about and how your organization can make the most of the opportunities available.

    Register here.

  • Sector support needed for the 2024 International Student Expenditure Survey

    Education New Zealand Manapou ki te Ao (ENZ) will soon be collecting data for the next International Student Expenditure Survey and is seeking sector support to ensure it gains an accurate picture of international students' expenditure while they study in New Zealand.  

    This survey is important to the future of New Zealand’s international education sector as it enables us to tell the story of the value to New Zealand, to each sector and to each region. It gathers information on international student travel (including visiting friends and family) and spending from a national survey of student expenditure. 

    The last survey was undertaken in 2018 and over 5000 responses were received. Since then, that data has since been put to multiple uses, including informing the quarterly Statistics NZ Education Trade Services number as well as a range of other student and regional valuations. 

    ENZ’s Director of Insights, Marie Clark, ran an information session on the upcoming survey last week. The session covered:  

    • Why the survey is important, including other options we have explored 

    • An overview of what is being collected. 

    • The quality assurance processes  

    • Who’s involved with the work  

    • An overview of the survey  

    • The outputs that are proposed 

    • What’s involved for providers and students 

    If you missed it, you can watch a recording of the session here.

     

    More information will be sent directly to providers soon with details on how the sector can help share the survey amongst students. The more responses we get, the more accurate the results will be and therefore will provide greater insights for education providers, the regions, and the various subsectors.  

    If you have any questions in the meantime, please reach out to insights@enz.govt.nz.  

  • Thirty groups awarded PM's Scholarships for Asia and Latin America

    The successful groups were announced by Education Minister Chris Hipkins today, and mark the outcome of the first round of the scholarships since they were paused due to COVID-19.

    Education New Zealand Manapou ki te Ao (ENZ) congratulates all the successful recipients, who include a marae, non-profit organisation TupuToa, six of New Zealand's eight universities, Te Pūkenga, and a number of private training establishments.

    A full list of recipients is available here.

    Chris Hipkins also announced that the scholarships will open for individual applications this month. Applications will be open from 18 July - 31 August 2022. More information, including how to apply, is available here.

    About the scholarships

    The Prime Minister's Scholarships for Asia and Latin America are funded by the New Zealand Government and administered by Education New Zealand Manapou ki te Ao.

    Since 2013, the scholarships have supported more than 2,400 New Zealanders on learning experiences in Asia and Latin America.

     

  • Around the world in five

    US
    English language learning sector squeezed by market conditions
    Difficult trading conditions over the last 12 months have taken their toll on intensive English language learning programmes in the US, leading to programme closures and an EnglishUSA membership decrease of 7.8 percent.
    Read more

    GLOBAL
    OECD charts a slowing of international mobility growth
    Growth in outbound mobility has slowed notably since 2010, according to a new Organisation for Economic Co-operation and Development (OECD) report on global education trends. The report highlights factors that will continue to shape global mobility trends through 2025.
    Read more

    CHINA
    Overseas experience trumps language learning for Chinese students
    Experiencing an overseas culture is the main reason for Chinese students to attend summer school programmes in the UK, according to education agents who took part in research from the British Council and English UK, placing this above improving foreign language ability. Read more

    INDIA
    Pearson brings virtual international education to India
    UK learning company Pearson has launched a virtual international education curriculum for classes up to standard 12 in India, in partnership with International Connections Academy (iNaCA).
    Read more

    UK
    How can universities help international students feel at home?
    How universities in the UK are making international students feel welcome in the wake of Brexit and harsher visa rules.
    Read more

  • New Zealand progressively reopens borders for international students in 2022 with new start in 2023

    Note: The information in this story was correct at the time of publication, however, some steps in New Zealand's border reopening plan have now been brought forward. Click here to check the current border reopening steps.

    Education New Zealand Manapou ki te Ao (ENZ) welcomes the Government’s announcement to reopen New Zealand’s borders. This is a positive step for international education.

    The announcement outlined a five-step process for reopening borders from 28 February 2022, initially for New Zealanders to return from Australia and then from the rest of the world.

    The Government also announced a fourth border class exception for up to 5,000 international students to enter New Zealand for study from mid-2022, in addition to the earlier cohorts approved in 2020 and 2021.

    From October 2022 normal visa processing will resume, enabling international students to enroll for study in New Zealand in 2023.

    ENZ Chief Executive Grant McPherson says today’s announcement is an important step towards rebuilding a strengthened and sustainable international education sector. “The border reopening steps outlined today enable the international education sector to progressively open through 2022 for the existing cohorts, with a new much larger cohort able to enter New Zealand for study before semester two. More details of the new student cohort will be determined by the Ministers of Education and Immigration and advised in due course.

    “There's also an opportunity for students from Visa Waiver countries such as Japan and South Korea to enter New Zealand from July for short visits of up to three months.

    “The Government has demonstrated their commitment to international students and educational institutions in 2023, with normal visa processing resuming in October 2022. This means international students can plan towards being in New Zealand for courses starting in 2023.”

    Mr. McPherson said education providers could now plan with greater certainty for the year ahead.

    “It has been an incredibly challenging period for New Zealand education providers, international students, and those who support them. The sector has shown considerable patience as the borders were carefully managed to minimize the threat posed by COVID-19. Today’s announcement is an opportunity to rebuild and reshape the sector to meet the challenges ahead.”

    Mr. McPherson said the innovation and diversification into online learning and delivery of courses offshore, including pathway programmes over the last few years, would remain a feature in the industry as it moved forward. Today's announcement also prepares the way for New Zealand students to resume international studies abroad in the future.

    “All New Zealand education providers know the value of building international partnerships, and developing new ways of meeting student needs. These are important building blocks for future resilience and quality education outcomes.

    “In addition, from 14 March 2022 students entering New Zealand through the border exception cohorts will have the opportunity to self-isolate, rather than going through Managed Isolation and Quarantine facilities - subject to complying with all the required health and border requirements.”

    Mr McPherson stressed the importance of seeking advice before moving forward with applications for enrolment. Students who have questions about this border class exception should contact their agent or preferred education provider in the first instance.

    Students can also visit NauMai NZ, which provides useful information for international students in New Zealand or preparing to travel to New Zealand.

    He rā ki tua – Better days are coming!

  • Around the world in five

    UK

    PM to set out ambitious new approach to UK-China education

    UK Prime Minister Theresa May is set to announce a new package of education exchange deals and partnerships with China, including more vocational study exchanges and the launch of a new campaign in China promoting proficiency in English.

    Read more

     

    SWEDEN

    Scandinavia’s inquiry into internationalisation

    The Swedish higher education system has called for measures to improve opportunities for Swedish students to study abroad and to attract international students to Swedish universities, including a better visa regime and using English to teach courses.

    Read more

     

    CHINA

    Asia University Rankings 2018

    China dominates the 2018 Times Higher Education Asia University rankings with its institutions claiming the second, third, fourth and fifth positions.

    Read more

     

    SOUTH AFRICA

    South African ELT rebounding this year

    Education South Africa, the country’s peak English language training body, highlights the factors that are driving English language enrolments in South Africa, and expected further growth in 2018.

    Read more

     

    GLOBAL

    Can cryptocurrency democratise education?

    On-Demand Education Marketplace (ODEM) is a new platform that allows students and teachers to use cryptocurrencies to develop their own customised study programmes without institutions. This is an attractive concept in globalised education, as it means students won’t need to conform to the requirements of educational institutions in other countries.

    Read more

     

  • From the Acting CE: Open for business – international education and the vocational reforms

    I am therefore very pleased that Education New Zealand has the opportunity to contribute and support the work of the establishment unit for the New Zealand Institute of Skills and Technology (NZIST) and the reforms.

    The NZIST will bring together the existing 16 ITPs to create a unified, sustainable public network of vocational education.

    As we all know, New Zealand enjoys a strong reputation for work-ready education and industry training.

    The reforms should build on New Zealand’s reputation as a high-quality choice for international students. They should also help develop a strong national identity for the vocational sector, representing a significant opportunity for providers to attract overseas students.

    They should also help ensure a regional spread of students across New Zealand, with a lot of benefits for the regions – including skills, diversity and revenue.

    I’m also very pleased to see that the reforms recognise the importance of international education. One of the seven IST work streams focuses entirely on it.

    The International Education Working Group is chaired by Michelle Jordan from Venture Taranaki. Members are drawn from across nine institutes of technology/polytechnics and one skills organisation.

    We are working closely with the group to support their work. And we’ll continue to work with them through the journey to share our experience and expertise.

    The NZIST has a huge challenge ahead. And the changes to the country’s vocational education system will take time to embed.

    While there is much happening at the provider level, the message for the sector and international students is that it’s business as usual. ITPs are open for business. And ENZ is continuing to market them. Students can continue to enrol at ITPs for 2020 as usual, including for multi-year programmes. Existing programmes, qualifications and credentials will continue to be recognised internationally.

    The changes will take time, but they are an investment in the future of New Zealand’s vocational education and international education sectors.

  • From the CE: Putting NZ back on the map in 2022-23

    With relatively low numbers of international students currently in New Zealand, the primary focus for Education New Zealand Manapou ki te Ao (ENZ) over the 2022-23 year will be on rebuilding the sector. The rebuild will have an emphasis on quality and long-term sustainability. We will be working closely with our key sector partners here and around the world to put New Zealand back on the map.  

    This focus is reflected in the draft refresh of the New Zealand International Education Strategy 2022-30, in our recently published Statement of Intent 2022-26 and Statement of Performance Expectations 2022-23, and in our internal business planning for the year ahead.  

    The high impact global marketing campaign, I AM NEW, launched at NAFSA in late May, provides a strong starting point for the rebuild. As well as raising New Zealand’s profile by attracting significant international media coverage, the campaign has so far reached over 115 million users. This is a unified, overarching promotion on behalf of New Zealand’s international education providers – an essential approach for us to be heard in this extremely competitive sector. We have focussed the promotion on ten partner countries: Brazil, China, Colombia, Germany, India, Japan, South Korea, Thailand, United States, and Viet Nam. The current phase of the campaign includes highlighting individual student stories.  

    Travel to partner countries to support the work of locally based ENZ staff and our NZ Inc agency partners is also an important part of promoting New Zealand’s education. Prime Minister Jacinda Ardern’s visit to Singapore and Japan in April, and Education Minister Chris Hipkins’ travel to the United States, Brazil and Chile in May-June have delivered the clear message that New Zealand is open for business, raised awareness of our quality education offering, and progressed our relationships in these countries. You can read more detailed reports about the trip to North and South America in this month’s E-News, and we’re currently planning our forward schedule of travel to other key partner countries.  

    After discussions with education providers, we have finalised the programme of in-market events where New Zealand will be represented through until the end of 2022, and this is now available on our website here.  

    The reopening of New Zealand’s borders has also enabled the Prime Minister’s Scholarships for Asia and Latin America to restart this year, so New Zealanders have the opportunity to learn from international experiences and develop their global citizenship competencies and networks. Decisions were recently announced on the first round of group applications, while applications for individual scholarships are open until 31 August 2022.  

    This month we also formalised a new partnership between the Ministry of Foreign Affairs and Trade and ENZ that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme from November 2022. This is an excellent example of ‘NZ Inc.’ cooperation that plays to each agency’s strengths. You can read more about the partnership in this issue of E-News.  

    He ora te whakapiri, he mate te whakatāriri – Unity is strength 

    Grant McPherson 

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