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From the CE: Farewell to 2020
2020 has been both the longest and shortest year of my life. It seems like no time ago we were discussing how we could get large numbers of students into New Zealand in time for semester one. Then we were in the midst of a global pandemic.
New Zealand study providers have been admirable in their response. I applaud the way they have ensured that international students in their care have had the information, care and support they needed, especially through lockdown.
Universities, schools and polytechnics, English language schools and private training providers have all moved incredibly quickly. Lectures, classes and assessments were moved online almost overnight.
We heard of fantastic stories of staff members going above and beyond, like that of assistant principal of Havelock North High School, Jamie Kitchin. Jamie opened his home to student Lucas, who arrived in the country just in time for the first term of the year.
In addition, providers and their peak bodies have been a key part of a sector-wide approach – made up of student associations, private and public providers, government agencies and not-for-profit organisations – to respond to the strategic, operational, and pastoral care issues we have faced. Hours have been spent together on Zoom discussing pragmatic responses, like the $1 million Student Hardship Fund and the pastoral care issues around repatriating international students.
I also want to acknowledge education agents both offshore and onshore, who have been instrumental in supporting students and their families and ensuring they were safe and well.
The challenges of 2020 have demonstrated the high calibre of international education in New Zealand.
At Education New Zealand, we also had to rip up our plans for the year and start again.
The 2018 New Zealand International Education Strategy had signalled that change was needed and the sector had to become more sustainable and diverse. The pandemic has accelerated that.
Now, we are guided not only by the strategy, but by the Recovery Plan for international education, with a focus on keeping the New Zealand education brand alive, seeding innovation within the sector, strengthening the system and building on our international relationships.
To date, the most advanced workstream within the plan is the retention of students. You can read about that elsewhere in this issue of E-News.
Elsewhere, ENZ teams around the globe have been engaging with our offshore stakeholders through virtual events, seminars and workshops in support of our new work plan. While travel remains restricted, we’ve found that maintaining those person-to-person relationships are more important than ever.
We’ve launched two brand campaigns (in the UK, Indonesia, Vietnam and China), to keep New Zealand alive in hearts and minds of prospective students. These campaigns have been our most successful to date. The third campaign, Tū Ngātahi, calls on New Zealanders to support international students currently in the country.
And that’s only the beginning. I would like to echo the Minister in saying that we hope to see increased strength, resilience and innovation within international education going into 2021. The international education sector will not only weather this storm, but build back stronger.
Make sure you take time out to enjoy with your family and friends. See you in the new year.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Immigration New Zealand email error
Due to an administrative error, some partners and dependents of international students with work rights may have received an email from INZ on 23 December 2020 that incorrectly stated their visas may have been eligible for a six month extension. Student visas have not been extended.
Those who received the email incorrectly will need to apply for a further visa or arrange to depart New Zealand before their current visa expires. Further information on applying for visas is available on the Immigration New Zealand website or an immigration professional can help.
We acknowledge this is a stressful process for students and their families.
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ENZ confirms 2021 Recognised Agencies
Education agents play a crucial role in New Zealand's international education ecosystem, including supporting students and their families during COVID-19.
ENZ’s recognised agent (ENZRA) programme aims to increase engagement with quality education agencies that have demonstrated a long-term commitment to promoting New Zealand as an international study destination.
More than ever, ENZ Recognised Agencies contribute to a unique and high-quality student experience and to the positioning, market share and overall achievement of New Zealand within the international education sector.
To acknowledge the impacts of COVID-19 on agents and their inability to place students with education providers in New Zealand, all current Recognised Agencies were provided an opportunity to extend their time in the programme subject to meeting conduct requirements.
The new list of ENZ Recognised Agencies is now available to view online on our StudywithNewZealand website. For queries regarding education agents, please email: agenthelp@enz.govt.nz.
The next round of applications to the programme will open in early 2022.
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ENZ launches Korean Student Reporters Programme
Throughout 2021, this group of student reporters will share everything from their personal experiences to advice for Korean students about to embark on their New Zealand study.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said that the ENZ Korea blog is an invaluable resource for prospective international students there.
“All the student reporters are very keen to help future international students avoid mistakes and make better decisions. Their vivid and inspiring stories will help potential international students from Korea to prepare for their study in New Zealand post-COVID.
“We’re encouraging them to write in an honest and informative way, as their insights as a student are priceless to someone thinking about studying in New Zealand in the future.”
The student reporters consist of 10 tertiary students (from University of Auckland, University of Otago, University of Canterbury, Unitec, WelTec and Up International College) and 10 secondary school students (from Nelson College for girls, Sacred Heart Girls’ Collage, Bethlehem College, St Peter's Cambridge, Takapuna Grammar School, St Margaret College and Auckland International College).
The first batch of stories in January included headlines like ‘My first summer break in New Zealand’, ‘Life in New Zealand during COVID-19’, and ‘University entrance preparation in New Zealand’.
The student reporters programme is the first time ENZ has asked international students from Korea to contribute to our digital content platform in the local language. It is part of ENZ’s Korea team’s efforts to keep the New Zealand education brand alive in-market under the New Zealand Government’s Recovery Plan for International Education.
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No NZIEC in 2021
Although it may be disappointing, this decision provides clarity for our conference partners, exhibitors and delegates and enables us to focus our resources on supporting the industry’s recovery.
While NZIEC will not go ahead this year, we are planning a range of engagements across the sector. This includes our regular meetings with peak bodies and regional partners as well as specific hui to progress the International Education Recovery Plan.
We’re also exploring other ways in which we can bring the sector together to discuss shared priorities and challenges without the costs involved with NZIEC. We are in the initial stages of planning and will be able to advise further details later in the year. Stay tuned to E-News for the latest information – you can sign up for it here.
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What is ‘transforming to a more sustainable future state’?
ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream.
Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.
Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.
We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.
We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.
Areas of focus
It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme:
- Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
- Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
- Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.
We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.
Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.
As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”
Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.
How are we going to do it?
The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners.
As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.
The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.
These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.
The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.
Ngā mihi,
Paul Irwin
ENZ General Manager – Partnerships & Marketing
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Kōrerorero is back for 2021
Aimed at audiences in the Americas and Europe, the session will be moderated by Deputy Vice-Chancellor Māori at the University of Waikato, Dr Sarah-Jane Tiakiwai.
Learn more and register here.
Kōrerorero in 2020
Kōrerorero is a virtual series of webinars, or conversations that matter, between education leaders in New Zealand and Latin America.
The series aims to promote New Zealand’s academic excellence in Latin America, and draw connections between us on key issues like Indigenous education, tourism, the creative industries and agritech.
A total of 1121 people registered for the five 2020 sessions, hailing from over 20 different countries.
ENZ would like to thank all our panelists so far:
- Representatives from AUT, University of Otago, Lincoln University, Massey University, and the University of Waikato.
- Government representatives from Tourism New Zealand, Innpulsa (Colombia), the Ministry of Agriculture in Brazil and the NZ Special Agriculture Trade Envoy (SATE).
- AD Instruments, Pik Pok Gaming, EduSystems, Livestock Improvement Corp., Miramar Creative.
Missed an episode of Kōrerorero?
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Feedback from education agents opens up conversation on how ENZ can better support them
Over half (57 per cent) of those surveyed are members of the ENZ Recognised Agency (ENZRA) programme.
The survey, a cross-team ENZ initiative, was a useful opportunity to open up a conversation with agents and to continue to support them while borders remain closed.
Over 40 per cent of agents surveyed said that that 75 to 100 per cent of their business activities had changed or reduced due to the pandemic. Agents also reported experiencing a reduction of staff, closed branches and transitioning to fully remote operations.
ENZ-supported webinars, online and hybrid events were most valuable to agents, followed closely by digital collateral and marketing material, support for student-facing activities, B2B events with education providers and training.
On training needs, 60 per cent of agents surveyed said that they would like to receive training on student visa application processes, 50 per cent were keen on hearing about New Zealand education providers and their offering, while 40 per cent were keen for more professional development training.
Videos, templates (including banners and PowerPoint presentations), student testimonials and brochures were reported to be the marketing tools that agents find most useful.
ENZ’s Manager – Education Agents, Geneviève Rousseau Cung, says the survey is a key component of ENZ’s agent engagement plan as part of the Government’s Recovery Plan for International Education.
“Insights from the survey will allow ENZ to develop activities, tailored communications and training initiatives that are best aligned with agent needs, which in turn, will also inform and result in better outcomes for education providers.
“Seeing how the agent engagement plan is linked closely to the longer-term recovery of international education, it is crucial that we check in with our agents on a regular basis,” Geneviève says.
The current plan has three areas of focus – supporting the ENZ Recognised Agencies Activity Fund in New Zealand and offshore with marketing initiatives, driving the agent engagement plan through a range of initiatives, and ongoing recognition of the role of education agents.
For enquiries:
- Email Desiree (desiree.lee@enz.govt.nz) for the Asia region excluding China
- Email Jane (jane.liu@enz.govt.nz) for Greater China
- Email Javiera (javiera.visedo@enz.govt.nz) for the Americas, Europe and Middle East
- Email Geneviève (genevieve.rousseau-cung@enz.govt.nz) for New Zealand.
Keep an eye out for the full results from the Agent Survey in the next issue of ENZ’s The Insight Story, due out in early May.
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New Memorandum of Arrangement connects the future global citizens of NZ and Viet Nam
This MoA commits the partner schools to further collaboration on the teaching of global citizenship, a subject that students usually learn outside of the classroom. It includes skills like dealing with unfamiliar cultural situations and thinking about issues on a world scale.
“We’re very pleased to see that schools in both New Zealand and Viet Nam saw the value of global citizenship through this initiative,” ENZ Regional Director – Asia, Ben Burrowes, said.
“Global citizenship is Goal 3 of the New Zealand International Education Strategy 2018. While international travel remains limited, we see programmes like this as hugely beneficial for students – as well as for education providers, who are able to form new partnerships.”
The original AFS New Zealand Global Competence Certificate programme saw CEDA and Palmerston North City Council offer scholarships for up to 25 Manawatū students, and ENZ fund the same number of students to participate in Viet Nam.
Students from both countries joined weekly virtual workshops facilitated by Massey University focused on developing the students’ lifelong global ‘power skills’ and providing them with an opportunity to interact and connect directly with their overseas student counterparts.
ENZ is currently exploring how we can deliver the AFS New Zealand Global Competence Certificate in other markets, such as India, Thailand and Japan.
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From the CE: Building Back Better: How we’re balancing our efforts on the road to recovery
The current COVID-19 surges are a reminder that we face a long road to recovery and rebuild of the international education sector, a point highlighted during ENZ’s recent appearance at the New Zealand Parliamentary select committee.
ENZ remains strongly focused on the goals of the New Zealand International Strategy 2018-2030: sustainable growth, an excellent education and student experience, and increased global citizenship for New Zealand students. It is important that we rebuild with those goals front of mind.
At ENZ, we are fully committed to supporting other agencies and the sector in progressing the re-entry of students. ENZ staff have been seconded to other government agencies here and overseas to support these initial steps towards the recovery.
We have been increasingly asked about the place of ‘transformation’ within our recovery. The simple answer is it complements and reinforces our ability to attract students to New Zealand in the future.
This work enables us to connect with education partners and students that we otherwise wouldn’t reach. The work is about growing the pie for all the international education sector and for New Zealand, rather than competing with existing efforts.
Through this work we will collectively be more competitive in attracting students as student mobility opportunities emerge, and in anticipating the accelerating changes in the delivery of and learner engagement with education globally.
Although each part of the Government’s Recovery Plan may progress in different ways at different times, we are committed to progressing them collectively and for the benefit of our sector as a whole.
Nā tō rourou, nā taku rourou, ka ora ai te iwi
With your food-basket, and my food-basket, the people will be well.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao