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Future Focus Programme helps Publishers Association go digital
October usually sees many from the book industry depart Aotearoa’s shores for the biggest and most prestigious event on the publishing calendar – Germany’s Frankfurt Book Fair. Travelling to large, international book fairs has long been a standard part of selling New Zealand stories to the world. But with publishers, authors and agents unable to leave the country, and book fairs like Frankfurt increasingly going online, this year called for a new approach.
With support from Education New Zealand and Creative New Zealand, PANZ worked with its publishers to make the most of the Frankfurt Book Fair’s online offering. Central to this is the creation of a digital rights platform to promote and showcase New Zealand books across a breadth of publishers’ lists.
In addition to the Frankfurt fair last month, the platform will be used for other upcoming events, such as the Guadalajara Book Fair in December and the 2021 Bologna Children’s Book Fair.
“PANZ is delighted to be partnering with ENZ and Creative NZ to find new, innovative and effective ways to take New Zealand stories to the world. We know that our writers, illustrators and publishers are producing excellent books across all genres; we anticipate that this new initiative will help us to spread the word even further”, PANZ Director Catriona Ferguson says.
Rights sales in international markets are an important revenue stream for many in New Zealand publishing. In 2019, export rights sales accounted for $22.3 million across the sector. For publishers, book fairs have long offered the chance to network and find buyers in new markets as well as to buy rights to new works to bring home to New Zealand readers.
“Educational publishing is an important part of New Zealand’s international education sector and ENZ is pleased to support PANZ and help create the digital rights platform. We want to help the international education sector look at new approaches to the way they operate in a vastly changed global marketplace. The platform provides a way to promote education products and services digitally and ensure New Zealand products continue to be seen by global markets,” ENZ General Manager – Partnerships and Marketing Paul Irwin says.
The FFP was set up earlier this year in order to provide support to the international sector at a time of great challenge. It provides $1.2 million of funding to help sectors develop new approaches to strategic challenges or opportunities, through grants to peak bodies of up to $200,000 per sector. For more information, head to the FFP webpage.
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First NZ-India Education Week maintains key education connections
The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.
Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.
The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.
“The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.
Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID, they had also been the fastest growing international student cohort at New Zealand universities.
The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.
“We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”
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Introducing the AgentLab WeChat mini programme
As AgentLab is a web-based platform with English content, it needed a separate programme for Chinese audiences. The new mini programme not only uses Chinese language, but it also offers a localised user experience more suitable for this group.
“Education agents continue to have a crucial role in ensuring that international students and their parents have accurate information about what New Zealand, as a study destination can offer. Especially in China, agents are the main interface between education providers, students, and students’ parents,” ENZ Director – Greater China, Miranda Herbert says.
The agent landscape in China is extensive. The biggest agencies have around 50 branches in the mainland, with different agencies having particular regional strengths. Because agents run their own events – both B2B and with students – ENZ supports their activities rather than running our own ENZ Recognised Agency fairs.
AgentLab is ENZ’s dedicated communications portal for education agents, providing them with the training and resources they need to best promote New Zealand as an international study destination.
It has proven to be a very effective way to support agents during these uncertain, fast-changing times. There are now close to 5,000 users on the platform, which is a 60 percent increase since March 2020. This year alone ENZ conducted almost 50 webinars (some region-specific) through AgentLab, and shared regular updates via news feeds, direct messages, and the COVID-19 FAQs page.
Access 新西兰留学顾问计划 on WeChat, or use the QR code below:
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From the CE: Farewell to 2020
2020 has been both the longest and shortest year of my life. It seems like no time ago we were discussing how we could get large numbers of students into New Zealand in time for semester one. Then we were in the midst of a global pandemic.
New Zealand study providers have been admirable in their response. I applaud the way they have ensured that international students in their care have had the information, care and support they needed, especially through lockdown.
Universities, schools and polytechnics, English language schools and private training providers have all moved incredibly quickly. Lectures, classes and assessments were moved online almost overnight.
We heard of fantastic stories of staff members going above and beyond, like that of assistant principal of Havelock North High School, Jamie Kitchin. Jamie opened his home to student Lucas, who arrived in the country just in time for the first term of the year.
In addition, providers and their peak bodies have been a key part of a sector-wide approach – made up of student associations, private and public providers, government agencies and not-for-profit organisations – to respond to the strategic, operational, and pastoral care issues we have faced. Hours have been spent together on Zoom discussing pragmatic responses, like the $1 million Student Hardship Fund and the pastoral care issues around repatriating international students.
I also want to acknowledge education agents both offshore and onshore, who have been instrumental in supporting students and their families and ensuring they were safe and well.
The challenges of 2020 have demonstrated the high calibre of international education in New Zealand.
At Education New Zealand, we also had to rip up our plans for the year and start again.
The 2018 New Zealand International Education Strategy had signalled that change was needed and the sector had to become more sustainable and diverse. The pandemic has accelerated that.
Now, we are guided not only by the strategy, but by the Recovery Plan for international education, with a focus on keeping the New Zealand education brand alive, seeding innovation within the sector, strengthening the system and building on our international relationships.
To date, the most advanced workstream within the plan is the retention of students. You can read about that elsewhere in this issue of E-News.
Elsewhere, ENZ teams around the globe have been engaging with our offshore stakeholders through virtual events, seminars and workshops in support of our new work plan. While travel remains restricted, we’ve found that maintaining those person-to-person relationships are more important than ever.
We’ve launched two brand campaigns (in the UK, Indonesia, Vietnam and China), to keep New Zealand alive in hearts and minds of prospective students. These campaigns have been our most successful to date. The third campaign, Tū Ngātahi, calls on New Zealanders to support international students currently in the country.
And that’s only the beginning. I would like to echo the Minister in saying that we hope to see increased strength, resilience and innovation within international education going into 2021. The international education sector will not only weather this storm, but build back stronger.
Make sure you take time out to enjoy with your family and friends. See you in the new year.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Immigration New Zealand email error
Due to an administrative error, some partners and dependents of international students with work rights may have received an email from INZ on 23 December 2020 that incorrectly stated their visas may have been eligible for a six month extension. Student visas have not been extended.
Those who received the email incorrectly will need to apply for a further visa or arrange to depart New Zealand before their current visa expires. Further information on applying for visas is available on the Immigration New Zealand website or an immigration professional can help.
We acknowledge this is a stressful process for students and their families.
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ENZ confirms 2021 Recognised Agencies
Education agents play a crucial role in New Zealand's international education ecosystem, including supporting students and their families during COVID-19.
ENZ’s recognised agent (ENZRA) programme aims to increase engagement with quality education agencies that have demonstrated a long-term commitment to promoting New Zealand as an international study destination.
More than ever, ENZ Recognised Agencies contribute to a unique and high-quality student experience and to the positioning, market share and overall achievement of New Zealand within the international education sector.
To acknowledge the impacts of COVID-19 on agents and their inability to place students with education providers in New Zealand, all current Recognised Agencies were provided an opportunity to extend their time in the programme subject to meeting conduct requirements.
The new list of ENZ Recognised Agencies is now available to view online on our StudywithNewZealand website. For queries regarding education agents, please email: agenthelp@enz.govt.nz.
The next round of applications to the programme will open in early 2022.
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ENZ launches Korean Student Reporters Programme
Throughout 2021, this group of student reporters will share everything from their personal experiences to advice for Korean students about to embark on their New Zealand study.
ENZ Senior Market Development Manager – South Korea, Kay Lee, said that the ENZ Korea blog is an invaluable resource for prospective international students there.
“All the student reporters are very keen to help future international students avoid mistakes and make better decisions. Their vivid and inspiring stories will help potential international students from Korea to prepare for their study in New Zealand post-COVID.
“We’re encouraging them to write in an honest and informative way, as their insights as a student are priceless to someone thinking about studying in New Zealand in the future.”
The student reporters consist of 10 tertiary students (from University of Auckland, University of Otago, University of Canterbury, Unitec, WelTec and Up International College) and 10 secondary school students (from Nelson College for girls, Sacred Heart Girls’ Collage, Bethlehem College, St Peter's Cambridge, Takapuna Grammar School, St Margaret College and Auckland International College).
The first batch of stories in January included headlines like ‘My first summer break in New Zealand’, ‘Life in New Zealand during COVID-19’, and ‘University entrance preparation in New Zealand’.
The student reporters programme is the first time ENZ has asked international students from Korea to contribute to our digital content platform in the local language. It is part of ENZ’s Korea team’s efforts to keep the New Zealand education brand alive in-market under the New Zealand Government’s Recovery Plan for International Education.
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No NZIEC in 2021
Although it may be disappointing, this decision provides clarity for our conference partners, exhibitors and delegates and enables us to focus our resources on supporting the industry’s recovery.
While NZIEC will not go ahead this year, we are planning a range of engagements across the sector. This includes our regular meetings with peak bodies and regional partners as well as specific hui to progress the International Education Recovery Plan.
We’re also exploring other ways in which we can bring the sector together to discuss shared priorities and challenges without the costs involved with NZIEC. We are in the initial stages of planning and will be able to advise further details later in the year. Stay tuned to E-News for the latest information – you can sign up for it here.
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What is ‘transforming to a more sustainable future state’?
ENZ has been tasked with a programme of work that focuses on the diversification of education products and services. It forms part of the Government’s International Education Recovery Plan, under the “Transforming to a More Sustainable Future State” workstream.
Its overarching objective is to build sector resilience and diversify our offerings to broaden and enhance the value that international education brings to New Zealand over the longer term. This programme of work complements the Recovery Plan’s other focus areas, including early return of students and strengthening the system.
Although the pandemic has accelerated it, the need for diversification through a greater range of innovative products and services was first recognised in the 2018 New Zealand International Education Strategy (NZIES) under Goal 2, ‘Achieving Sustainable Growth’.
We now find ourselves in an environment that has already changed – we must respond to it, both in the short-term while borders are closed, and longer-term to build resilience against further big shocks.
We have a big opportunity now to identify areas where New Zealand can develop new high-value, high quality offerings that are grounded in the unique strengths of New Zealand and our education providers, and to wrap our education system and offerings around those areas.
Areas of focus
It’s important to note that this programme of work is not just about exploring other modes of delivery or a big digital project headed by the Government. Under the Recovery Plan there are three areas of focus in the Diversifying Products & Services programme:
- Exploration, testing and development of new products and services, as per Goal 2 of the NZIES and the 2020 sector Future Focus Programme funding
- Exploration of online platforms or partnerships, both to deliver online products but also to connect with audiences with a specific interest in online learning and/or online pathways to study in New Zealand
- Offshore pathways that will enable learners to begin their New Zealand journey from their home country and then transfer directly into qualifications offered in New Zealand.
We've already made a good start around our exploration of offshore pathway models with the Global New Zealand Education Pathways partnership with NCUK and New Zealand’s eight universities, launched December 2020.
Our overall goal is to support our established model of in-bound mobility with new and different ways of learning and in the long-term grow the overall value of our industry. Additionally, we want to ensure we maximise international education’s contribution to New Zealand’s wider international connectedness.
As Minister Mahuta said in a recent speech, “I believe that diplomacy is intergenerational in intent, where we put people, planet, peace and prosperity for all at the centre.”
Our international education offerings across in-bound and out-bound mobility, including blended, online and offshore delivery, can all be key enablers of this wider vision for our people and planet.
How are we going to do it?
The project team is currently exploring ideas around both innovative means of connecting with audiences (i.e. technology and channels), but also ideas for the evolution of education products, services and experiences that we might offer to international learners.
As a first step, ENZ ran an envisioning workshop in December with a range of innovation leaders from across different industries. From this, we’ve gained a draft vision of direction for future product and service offerings, and identified a set of emerging strategic themes.
The next step was taking these themes, ideas and concepts from December’s workshop and exploring further with govt agencies, and in a subsequent envisioning workshop with the same group of innovation leaders.
These workshops, and future sessions with members of the sector, learners and other stakeholders will co-design around agreed themes, from which ENZ will develop prototypes to test in association with the sector and potential audiences.
The project team and I are very much looking forward to updating and involving you as we progress in this co-design and prototype process over the next few months. We will make sure to keep you updated and aware of opportunities for engagement through E-News, your Business Development Manager, and your peak body.
Ngā mihi,
Paul Irwin
ENZ General Manager – Partnerships & Marketing
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Kōrerorero is back for 2021
Aimed at audiences in the Americas and Europe, the session will be moderated by Deputy Vice-Chancellor Māori at the University of Waikato, Dr Sarah-Jane Tiakiwai.
Learn more and register here.
Kōrerorero in 2020
Kōrerorero is a virtual series of webinars, or conversations that matter, between education leaders in New Zealand and Latin America.
The series aims to promote New Zealand’s academic excellence in Latin America, and draw connections between us on key issues like Indigenous education, tourism, the creative industries and agritech.
A total of 1121 people registered for the five 2020 sessions, hailing from over 20 different countries.
ENZ would like to thank all our panelists so far:
- Representatives from AUT, University of Otago, Lincoln University, Massey University, and the University of Waikato.
- Government representatives from Tourism New Zealand, Innpulsa (Colombia), the Ministry of Agriculture in Brazil and the NZ Special Agriculture Trade Envoy (SATE).
- AD Instruments, Pik Pok Gaming, EduSystems, Livestock Improvement Corp., Miramar Creative.
Missed an episode of Kōrerorero?
