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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Diwali celebrations light up New Zealand campuses
It was a wonderful week of Diwali across New Zealand campuses as students and education institutions came together to celebrate the festival of lights.
AUT lights up for Diwali
The sights, sounds and colours of Diwali were on full display at AUT’s recent Diwali Festival.
With the largest cohort of international students from India in New Zealand, AUT’s Diwali Festival celebrated the incredible contribution Indian students make to life at AUT.
Pro Vice-Chancellor International, Professor Guy Littlefair, said the event enriches their campus culture and showcases the university’s commitment to diversity and inclusion.
“Our incredible Diwali event was a wonderful opportunity for our entire university to celebrate our Indian students and the richness and joy of Indian culture,” Professor Littlefair said.
“We are proud of our growing reputation throughout India for our wide range and quality of study programmes, for being the university of technology in New Zealand, and for our great student support, accessibility to academic staff, employability, and student success.
“India is an extraordinarily important partner country to us, but more importantly our Indian students are an extremely valued part of our AUT family and the unique perspective and rich culture they bring to us are treasured by all our staff and students.”
Students lead Diwali celebrations at Wintec | Te Pūkenga
Diwali 2023 performers, organisers, volunteers, and audience all enjoyed the celebrations at Wintec | Te Pūkenga City Campus, including International Student Services Advisors, Unmesha Veetil (far left) and Li Li (front row with orange sari).
This year, the Diwali celebrations at Wintec | Te Pūkenga City and Rotokauri campuses were completely ākonga (student)-led, making them even more special than usual. Although facilitated by the International Student Support team, the events were entirely hosted by ākonga, from the MCs to all the entertainment.
Unmesha Veetil, International Student Services Advisor, said the events were vibrant and high energy and a real testament to the students.
“The MCs did a great job of engaging the audience and getting them singing along, the dance performances and magic tricks were stunning and there were even talented students doing henna designs. On the request of the audience there was a final open dance floor which got many from the audience dancing too and proved lots of fun.”
A crowd enjoying a Diwali dance performance at Wintec | Te Pūkenga
The true spirit of the festival was also on full display as a diverse, multicultural communities organised the festivities with much generosity and kaitiakitanga.
Members of the Chinese Postgraduate Society who volunteered as ecowarriors for the Auckland Diwali Festival.
The Chinese Postgraduate Society volunteered for the Auckland Diwali Festival as eco warriors, helping make the celebration as eco-friendly as possible.
“It was a great experience for us to immerse in a different culture and make valuable contributions,” Wilson Pan, President of the Chinese Postgraduate Society said. - 2526 253 OIA Request Board reimbursements
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