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- PHOTO 2023 05 05 10 19 47
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New Zealand star of the show in leading Brazilian international education magazine
In late April, the Consulate-General of New Zealand in São Paulo welcomed professionals from the international education sector for the launch of Belta's magazine ei – International Education. The event served to celebrate New Zealand as the magazine's feature country and was attended by government officials and Brazilians who studied in New Zealand institutions and now hold prominent positions in their professional fields.
Belta (Brazilian Language and Travel Association) brings together the leading Brazilian agencies offering travel programmes focused on international education. Agents associated with Belta are recognised for the safety and excellence of the services they provide to students.
The New Zealand delegation from Universities New Zealand, composed of representatives from five of the country's eight universities, and CAPES LATAM were present at the Consulate for the magazine launch event during their stay in Brazil for strategic meetings at FAUBAI 2024, Brazil's largest conference focusing on higher education.
ENZ’s Bruna Natale with the delegates from New Zealand.
Belta's publication is a quality reference for those seeking information about studying abroad. It is published annually and serves as a guide for those interested in experiencing international education. It is distributed at exchange fairs, travel agencies, and schools throughout the year. This is the third time that Belta's magazine has featured New Zealand's international education on its cover.
The guests were welcomed by the Ambassador of New Zealand in Brazil, Richard Prendergast, the market development manager of Education New Zealand Manapou ki te Ao (ENZ) in Brazil, Bruna de Natale, and Belta's president, Alexandre Argenta.
"Aotearoa New Zealand is open to Brazilian students, offering excellent education, institutions that prepare for future challenges, and a great quality of life, with safe cities and a friendly population," said Ambassador Prendergast at the event's opening.
Guests watch Ambassador Richard Prendergast’s speech.
Bruna de Natale states, "Highlighting New Zealand education in Belta's magazine is essential for Brazilians to be aware of the quality of education offered in Aotearoa New Zealand." Bruna also emphasises that "the magazine directly engages with the audience interested in studying abroad, reaching exchange fairs and agencies from all regions of Brazil, so it is a strategic visibility for positioning the quality of New Zealand education."
Representatives from exchange agencies who attended the reception conversed with members of the Universities New Zealand delegation and Brazilians who had studied in New Zealand.
"We have strong connections with Latin America in general, and especially with Brazil, but we want to strengthen and expand these partnerships," said Bronwen Kelly, Deputy Chief Executive of Universities New Zealand. Participating in strategic events, like today's launch and the FAUBAI conference, is a significant step towards bringing our institutions closer together and paving the way for academic exchange," Bronwen added.
In addition to Alexandre Argenta, Maura Leão, Director of International Relations at Belta, attended the event. Both were in New Zealand in March on a familiarisation trip organised by ENZ to introduce the country as an education destination.
"I've just returned from a fantastic experience in New Zealand," said Maura Leão during the event. "It's a country with many wonderful opportunities for students. I visited schools, universities, English language schools, and high schools. The experience was very positive. For us who work in education, it's essential to have this opportunity to share impressions with families who want to send their children to study abroad," said the executive.
The online version of the magazine can be found here: Revista ei! 2024 by Associação Belta - Issuu
Bruna de Natale with Belta’s International Relations Director, Maura Leão.
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ENZ-Enroller partnership looks to maintain capability of schools to host international students
ENZ is subsidising the cost of Enroller’s digital platform for schools for the remainder of 2021 and 2022. The funding will start with secondary schools.
“ENZ is aware that international student departments at schools are busier than ever, managing the increased pastoral care needs of students still in New Zealand,” ENZ General Manager – Partnerships & Marketing, Paul Irwin, says.
A report released by Edified in March showed that international recruitment and marketing in schools is in a state of flux. Due to a lack of travel, schools are relying more than ever on digital marketing – however, support and guidance is needed to support international departments to make the transition to digital.
“Our aim is to support more schools to continue digital marketing, managing enquiries and applications quickly and easily. This partnership will also help ensure that the schools sector is prepared for when international students return to New Zealand,” Irwin says.
ENZ and New Zealand company Enroller have worked together before on a research project that was completed in 2019.
That research indicated Enroller was incredibly useful to both schools and agents. 90 per cent of schools who participated said it was a more efficient way of processing student enrolments, saving them between two and three hours’ of work per student enrolment. Of the education agencies surveyed nearly 70 per cent said that Enroller made it easier to submit and manage applications to NZ schools.
The next step of that research project will continue with the 2021 partnership.
“We’re excited to be able to offer additional support to schools and continue the work that ENZ and Enroller began in 2018.” CEO and co-founder of Enroller, Michael Barry, says.
“The NZ school sector is hurting – It has been a long and uncertain 12 months for many. The extension of this research project will enable multi-tasking international departments, and their education agency partners, the additional digital capability and resource that they need to manage the rebuild of their international student roll, cost-effectively.”
Representatives from ENZ and Enroller are looking forward to sharing more on the partnership at Enroller’s upcoming virtual roadshow for current Enroller clients. The webinars will take place at 2:00pm on 25 May and 11:30am on 26 May.
Other interested schools can request a pack of information – please contact ENZ Business Development Manager Mary Camp (mary.camp@enz.govt.nz) for more information.
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International education matters
These values are at the core of international education and they are more important now than ever.
Over the past five days, these values have been clearly demonstrated by our Prime Minister Jacinda Ardern who describes New Zealand as a proud nation of more than 200 ethnicities and 160 languages.
“We were not chosen for this act of violence because we condone racism… (or) are an enclave for extremism. We were chosen for the very fact that we are none of these things; because we represent diversity, kindness, compassion, a home for those that share our values, a refuge for those who need it.”
These values are embedded in our education system.
The New Zealand International Education Strategy 2018-2030 also reflects these principles. A key goal is to grow global citizens – to ensure both domestic and international students have the skills and capabilities to live, learn and work globally.
While our country grieves, we have been heartened by the outpouring of love and support within New Zealand and from around the world. It has been encouraging to see student-led compassion at work – Campus Watch initiatives, social media engagement and practical help with transport and food.
Last year, the University of Canterbury’s Student Volunteer Army (SVA) welcomed student leaders from Marjory Stoneman Douglas High School in the US, scene of a deadly school shooting, to discuss student-led mobilisation in the face of extreme challenge. When Friday’s attack happened, the US students were quick to reach out to their Christchurch peers. This is a testament to international education’s ability to foster meaningful and life-long connections.
ENZ will continue to promote New Zealand internationally as an inclusive and welcoming study destination – why? Because international education changes hearts and minds.
Kia kaha, Kia maia, Kia manawanui – be strong, be steadfast, be willing.
Grant McPherson, Chief Executive of Education New Zealand
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Building agricultural links with Japan through education
“Stereotypes remain strong in Japan when it comes to farming - predominantly male, manual labour and rural. Through bespoke education programmes, we aim to increase awareness of agriculture as an attractive business for both men and women,” says Misa Kitaoka, ENZ’s Director of Education, Japan.
On 22 December 2021, Education New Zealand Manapou ki te Ao joined Ministry for Primary Industries (MPI) in hosting a luncheon for students and teachers from Osaka Nohgei High School. This agricultural high school won the “New Zealand Embassy” prize in the National Agricultural High Schools Website Competition. The competition, organised by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) Young Farmers and Women Division and Keio University, started in 2017.
The competition aims to support future generations of farmers, revitalise Japan’s agricultural sector and increase productivity through greater use of technology. The New Zealand Embassy supports the competition each year by offering a gift of kiwifruit from Zespri and hosting a luncheon at the Embassy for the winning school.
ENZ has facilitated opportunities for Japanese agricultural students and farmers to study in New Zealand on scholarships since 2014. Following the signing of the partnership agreement between Education New Zealand and the Hokkaido Board of Education in 2020, ENZ and MPI representatives based in Tokyo called on the Hokkaido Board of Education in 2021 to discuss the Agricultural School Exchange Programme, which aims to provide future generations of Hokkaido and New Zealand farmers with professional development and international friendship opportunities.
The programme, scheduled to get underway in 2023, will see Hokkaido students placed in New Zealand secondary schools with a focus on learning about the benefits of New Zealand’s pasture-based dairy farming and support for women in farming.
These programmes build on visits to Taranaki and Southland several years ago by Japanese female agricultural students, to study at secondary schools and experience homestays, in order to gain insights into the local farming industry and to learn about how women take leadership roles in the primary sector. The programme was supported by Japan’s Ministry of Agriculture, Forestry and Fisheries, in consultation with New Zealand Ministry of Foreign Affairs and Trade, Ministry for Primary Industries and ENZ, and was administered by the Japan Agricultural Exchange Council.
Misa says ENZ and MPI are continuing to work together to encourage Japanese students and farmers to change their ways of thinking around farming.
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- Minister of Education Chris Hipkins to address NZIEC 2019
