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Japanese schools look to New Zealand
Led by ENZ, the seminars provided an opportunity for schools from the Wellington and Whanganui regions to meet their Japanese counterparts and discuss how they could partner together.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said while initial expectations from New Zealand providers was that the demand would primarily be for short-term group visits, the Japanese schools showed enthusiasm for a variety of programmes including group visits and long-term students.
“As awareness of New Zealand education grows in Japan, so does the demand – as seen by the school market showing year-on-year growth,” said Misa.
"Japan is a market where school-to-school relationships deliver outcomes for both parties."

From left: Christine Pugh (Wellington Region Economic Development Agency), John van der Zwan (SIEBA Executive Director), Misa, Masaru Yamada (JAOS Chairman), Yukari Kato (JAOS Executive Board member) and Richard Kyle, ENZ Business Development Manager, at the SIEBA-JAOS workshop for education agents.
“These opportunities will only continue to grow as the Japanese government accelerates plans to promote internationalisation as we get closer to the Rugby World Cup in 2019 and the Tokyo Olympics and Paralympics in 2020.”
Air New Zealand partnered with ENZ on the seminars, and will sponsor 10 Japanese schools to visit New Zealand to progress school relationships.
The seminars were also an opportunity for John van der Zwan, Executive Director of the Schools International Education Business Association (SIEBA), to provide an overview of its work and value to Japanese schools, especially if looking for a New Zealand school to receive groups through SIEBA’s placement service.
SIEBA also partnered with the Japan Association of Overseas Studies (JAOS), a peak body for Japanese agents, to answer questions from Japanese agents, and to present on what the new Code of Pastoral Care means for them.
The agents welcomed standardised templates produced by SIEBA, including enrolment forms and agent contracts, which agents said will make their business more efficient.
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Japan events bring growth and connections
Although this was the third year the fair has run, ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, noted a prevalence of tertiary students this year, often seeking degree programmes.
"While Japan hasn’t traditionally been a study-to-work market, concerns over employment outlook as well as anxieties over life in retirement with the declining population could be encouraging the Japanese to pursue new options to secure their future,” she said.
The fair attracted a record 550 visitors, including 340 students, and 37 New Zealand providers.
As destination marketing plays a key role in student attraction to New Zealand, ENZ received support from Tourism New Zealand and Air New Zealand for the fair, and also welcomed Tobitate! (Leap for Tomorrow) Study Abroad, led by Japan’s Ministry of Education, Culture, Sports, Science, and Technology (MEXT), as the official supporter for the fair. '
“MEXT’s support is an endorsement of ENZ’s 3-year operation in Japan, and a testament to our 10% market growth in 2016,” said Misa.

ENZ’s Sam Heeney, Tomoko Nishikawa from Tobitate Office and Misa Kitaoka.
A representative from the Tobitate Office gave a presentation during the fair, explaining the application procedures and encouraging students to apply for the scholarship to study in New Zealand.
The presentation was followed by a panel of three Tobitate alumni who shared why they chose to study in New Zealand.
In conjunction with the fair, ENZ hosted two education seminars in Osaka and Tokyo, with a record 164 education agents and institutions attending. For those that sought to expand their existing network, SIEBA’s presence was much appreciated as it introduced standardised contracts, as well as services including primary and secondary student placements.
Education seminars have been increasingly popular amongst school teachers looking to send students and student groups to New Zealand secondary schools. This initiative is driven by the Japanese government’s push for internationalisation ahead of the 2020 Tokyo Olympics and Paralympics.
Julie Haskell, Director of International at the University of Auckland English Language Academy (ELA) has attended ENZ events over the last three years.
“Attending these events has helped ELA to identify new business opportunities as well as developing existing partnerships,” she said.
“We look forward to attending future events in Japan.”
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Bringing ideas to life in China
Ideas to Life took place at the University of Auckland Innovation Institute in Hangzhou – an area known as the Silicon Valley of China for its reputation as a leading innovation and technology hub.
The conference showcased the University of Auckland’s work in several areas relevant to the Chinese market. These included digital health, high value nutrition, light metals research, advanced materials and manufacturing, and clinical trials and drug development particularly in oncology.
Leading education experts from China and New Zealand also attended an education industry-specific session at the conference. Organised by the University of Auckland English Language Academy, the presentations provided an overview of international education in New Zealand, updates on programmes including customised services for groups of students, and shared expertise in academic learning and research.
Julie Haskell, Director at the English Language Academy, said the session provided an opportunity for collaboration, networking, and knowledge sharing between academics, agencies and university officials from both countries.
“The education day provided an excellent opportunity for us to showcase the Institute and the opportunities offered by the English Language Academy.
“We look forward to hosting future events at the Innovation Institute in Hangzhou.”
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Coronavirus update for ENZ stakeholders
We’re writing today to provide you with a further update on the coronavirus and its impact on the education sector.
National response
Education New Zealand is taking its lead from the Ministry of Health, who is monitoring the situation closely and will advise if any public health measures become necessary.
At this time, the Ministry of Health has publicly advised the likelihood of an imported case in New Zealand is high, but the likelihood of an ongoing outbreak remains low. However, we recommend that you follow the below advice to keep your students and staff safe and well.
ENZ update
ENZ is working closely with Government agencies to inform and share the advice being developed.
Please find below two updates on ENZ-led programmes based in China.
Prime Minister’s Scholarship (PMS) recipients in China
- The safety and wellbeing of New Zealand students in China is paramount. ENZ is contacting PMS recipients in China to check whether they’d like to come home or are comfortable staying in the current environment. ENZ will support their early return.
- We’re reminding students already in China to follow SafeTravel guidelines. We’re also providing individuals and groups of students scheduled to travel to China with the latest advice.
- ENZ is offering Prime Minister’s scholars who were planning to travel to China in the next three months the opportunity to defer their travel at this time.
- We have been working closely with tertiary education providers as we work through these options.
ENZ events in Asia
- ENZ is reviewing the agent seminars scheduled to go ahead in China this March. We expect to be able to share our decision with the sector shortly.
- Finally ENZ has set up an email address to receive sector feedback, questions and concerns – please email response@enz.govt.nz.
Advice from the Ministry of Education
- The Ministry of Education has released advice for principals, early learning services, tertiary and parents on keeping staff and students safe.
- The Ministry is advising providers to err on the side of caution. Staff and students who are arriving from China, have recently travelled there, or feel they may have been exposed to coronavirus are to take the voluntary precaution of staying at home for up to 14 days. This would take effect from their last date of exposure or from the time they arrived in the country if they are unsure.
- It is important to remember the safety and wellbeing of all students is of paramount importance during this period of uncertainty. As international education providers are aware, they have an important responsibility to ensure that students are well-informed, safe and properly cared for. For further information, see the Ministry of Health’s advice to principals or NZQA information.
- For further guidance, including for homestay, hostel and other accommodation providers, see the Ministry of Education's information for the education sector, caregivers and whānau of learners.
Health and travel advice
- Keep yourself safe by following the World Health Organisation’s standard recommendations to prevent infections:
- Wash your hands regularly
- Cover your mouth and nose when coughing or sneezing
- Thoroughly cook meat and eggs
- Avoid close contact with anyone showing symptoms of respiratory illness.
Key sources of information are:
- MFAT’s Safetravel website As of yesterday, it advises New Zealanders do not travel to Hubei province due to the coronavirus and the associated travel restrictions imposed by the Chinese authorities.
- Ministry of Health’s webpage on the Coronavirus. In addition:
- The Ministry has released information for travellers arriving to New Zealand in English, traditional Chinese and simplified Chinese.
- The Ministry encourages travellers who become sick within a month of their arrival to seek medical advice and contact Healthline (0800 611 116) or a doctor. It is important to mention recent travel to Wuhan and any known contact with someone with severe acute respiratory illness who has been in Wuhan.
- The Ministry is also publishing border advisories on this page which it shares with border stakeholders.
- The World Health Organisation (WHO) is providing situation reports, travel advice and advises on measures to protect yourself.
Please contact us if you have any issues or concerns - response@enz.govt.nz.
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Education Minister addresses first World Vocational and Technical Education Development Conference
The conference was jointly organised by Ministry of Education of the People’s Republic of China, the Chinese National Commission for UNESCO and the Tianjin Municipal People’s Government.
An audience comprising representatives from government departments, international organisations, trade associations, businesses, research groups and vocational education providers joined the hybrid event to discuss moving forward in the post pandemic era. Topics covered included digital empowerment, green technology, industry/education integration, skill development and poverty reduction, promotion of equity and lifelong learning.
The Minister outlined New Zealand’s recent experience of vocational education reform, highlighting the importance of integrated provider and work-based training, with learners and employers at the centre of the reform process. COVID-19 had continued to cause disruption around the world, but this also provided opportunities for change as countries plan for recovery, he said.
The Minister’s involvement in the conference highlighted the 50th anniversary of bilateral diplomatic relations between the two countries this year, as well as the long standing and deep collaboration between New Zealand and China in vocational education.
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High level of interest in PM's Scholarships
“We’re particularly pleased in the level of interest, given outbound mobility has been paused since March 2020,” says ENZ’s Global Citizenship Manager Carla Rey Vasquez.
“Since the Prime Minister’s Scholarships reopened earlier this year, we’ve also tried hard to reach a wider range of people than previously.
“In this latest round, 17 percent of applicants are Māori while the age range is from 18 to 66 years old. We want to continue achieving greater diversity and inclusion, so that a wider range of people can have an international education experience, and the opportunity to develop their global citizenship skills and learn more about the language and culture of partner countries.”
The majority of applications (110) were for Prime Minister’s Scholarships to Asia, with South Korea the most popular destination country. Prime Minister’s Scholarships to Latin America received 55 applications, and the top destination country is Colombia.
An extra step in selecting the final recipients has been introduced this year. If they are shortlisted, applicants will be given 10 days to respond to four additional questions seeking more detailed information about their proposed programme.
Completed applications will then be considered by the selection panel, which is due to meet in late October.
The current Prime Minister’s Scholarships round is for individual applicants, following the first round that awarded scholarships to 30 groups in July.
For more information about the Prime Minister’s Scholarships, please visit the scholarships website.
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Prime Minister’s Scholarships to study in Asia and Latin America announced
Education New Zealand Manapou ki te Ao (ENZ) Chief Executive Grant McPherson, today announced the names of 111 New Zealanders who will travel to destinations in Latin America and Asia for an international education experience on a Prime Minister’s Scholarship for Asia (PMSA) or Latin America (PMSLA).
Funds awarded for individuals in this scholarship round total $1.5 million.
The individual recipients are the second round of scholarships to be announced this year. The earlier round of scholarships was awarded to groups.The recipients will undertake study, research and internship programmes in fields such as business, language, indigenous rights, sustainable development and architecture for a minimum period of four weeks (Latin America) and six weeks (Asia) up to two years. The top Latin America study destinations for this round are Chile and Colombia, with Japan and the Republic of Korea most popular destinations in Asia among scholars.
“The merit of our scholarship applicants continues to be impressive – we are proud to offer this opportunity for people to develop their inter-cultural skills, build networks and enjoy experiences abroad,” said McPherson. “We know they will make us proud to have them representing New Zealand in this important time of rebuilding and reconnecting with overseas partners.”
“Interest for this programme continues to grow, building collective skills and understanding of different cultures helps our country show leadership in matters of significance for Asia and Latin America regions.”
Māori Participation lifts significantly
A group of Māori Prime Minister’s Scholarship alumni, Te Kāhui Kaupapa, have been working to raise access and participation for Māori. Participation in this round increased to 22% for PMSA and 17% of PMSLA recipients, compared to an average of 5% for PMSA and 8% for PMSLA rounds in 2016 to 2019. This is part of a wider programme of work to ensure the scholarship programme is more accessible to all New Zealanders over the age of 18, and that it delivers on our Te Tiriti obligations.
The Prime Minister’s Scholarship programme aims to strengthen New Zealand’s ability to engage with key Asian and Latin American trading partners, improving the internationalisation of indigenous communities, New Zealand tertiary institutions, showcasing the strength and quality of New Zealand's education system and enhancing inter-cultural awareness and connections between New Zealand and other countries. The scholarship offers flexible funding to support both short and long-term programmes including study abroad / exchange, internships, postgraduate study, and language programmes.
The scholarships programme is funded by the New Zealand Government and administered by ENZ.
The PMSA was launched in 2013 and extended to Latin America in 2016. To date, there have been 2,879 PMSA and PMSLA scholarships awarded.
There are two scholarship rounds each year, and applications for the next individual round will be held in August 2023. Many of the awardees are enrolled in universities across New Zealand, but this is not a requirement for the scholarship. Any New Zealand citizen or permanent resident over 18 can apply for a PMSA or PMSLA.
More information on the application process can be found here.
A full list of this round of scholars can be found here.
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Get involved in the next Korea–New Zealand Digital School Exchange Programme
Programme information
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Number of New Zealand schools selected: Up to 10.
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Who can apply: Schools with students in Year 7-9.
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Number of participating students per session: 20-25 (Korean schools typically involve a full class of 20-25 students per exchange session. If a New Zealand school wishes to include more than 25 students, they can form multiple groups of around 20 students each to participate separately.)
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Exchange period: Four, one-hour Zoom sessions held weekly from Monday 11 May 2026 to Monday 8 June 2026.
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Exchange times: To accommodate both time zones, exchange sessions will be scheduled between 12:00-3:00pm NZT.
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Participation fee: Free of charge.
Why join?
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Promote your school to a South Korean audience for free
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Showcase New Zealand’s unique education environment and culture
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Engage your students in a hybrid STEM and cultural exchange
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No added work to your teaching load - LEL takes care of all the admin and logistics, allowing you to simply show up with your classroom and enjoy the global learning experience
Teachers in previous rounds praised the programme for its smooth delivery and the enthusiasm it sparked in their classrooms.
Check out the story from the previous programme: New Zealand – Korea digital student exchange » Education NZ
How it works
ENZ and Seoul MOE work closely with Learn English Live (LEL), who will:
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Coordinate all communication with New Zealand schools.
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Match exchange times with Korean schools and New Zealand schools.
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Provide pre-training for New Zealand teachers and students.
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Facilitate sessions using topics tailored for digital exchanges ranging from culture & language sharing, United Nation SDG projects, STEM learning, global citizenship and much more.
In previous programmes, NZ teachers appreciated not having to prepare or run the sessions themselves—LEL takes care of everything.
Is this right for your school?
This programme is a great fit for schools that:
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Are looking to build long-term sister-school relationships with Korean schools, especially through social studies, cultural/global studies, languages or global citizenship education.
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See value in soft marketing opportunities, promoting their school in Korea in a meaningful, low-pressure and no cost way, and are interested in attracting potential international students over the long term.
Application timeline
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Applications close: Friday 12 December 2025 11:59pm
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Selection process: 15 – 16 December
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Notification of outcome: Wednesday 17 December
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Next steps: From April 2026, selected schools will be contacted by LEL with a detailed guide
If you wish to apply for this programme, please fill out the Expression of Interest (EOI) here or scan the QRCode below.
If you have any questions, please contact ENZ (Alana Pellow ) or Learn English Live (William Clarke ).
Background
ENZ has partnered with the Seoul Metropolitan Office of Education (Seoul MOE) to run digital classroom exchanges since 2021 with ENZ education technology partner Learn English Live (LEL) . These exchanges have created meaningful connections between students, teachers, and schools in both countries. NZ students have had the opportunity to connect with their Korean peers, build global friendships, and experience cross-cultural learning—all from their own classrooms.
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Help us thank New Zealand’s education partners in Japan
As part of a programme to explore greater opportunities for the New Zealand education industry in Japan.
The alumni networking function will acknowledge and show our appreciation for the informal “ambassadorial” role alumni undertake on behalf of New Zealand education. We will also be encouraging alumni to join the recently launched New Zealand Educated Alumni LinkedIn group where they will be able to network with fellow alumni and keep in touch with events and activities of interest.
The agent seminars will recognise the work agents do on behalf of New Zealand education and show the agents our appreciation. The seminars will also inform agents of any immigration updates and changes (there will be someone from Immigration New Zealand in attendance) and let them know about the agent e-learning that will be launched in the next few months. A preview of this will be available at the event.
It is hoped that these activities will further nignite agents’ interest in, and enthusiasm for, promoting New Zealand as an education destination.
To ensure we reach the greatest number of agents and alumni, we would like your suggestions for who you would like us to invite.
For the dates for each event, and a form where you can enter the names and contact information of those you’d like to be sent an invitation, click here.
In completing this form, you will be assured of early notification of when registration opens for these events.
As well agents and alumni, we know that many New Zealand education institutions have active and fruitful partnerships with fellow institutions in Japan. We are hoping to host such people at a ‘thank you’ lunch where we can show our gratitude for the very important role they play in fostering a lively education exchange between our two countries. Details about the lunch will be provided at a later date.
These events are a great opportunity for you to show how much you value your education partners and advocates in Japan.
Thank you in advance for help make these events the best they can be.
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ANZA workshop
Education New Zealand’s Channel Development Manager Kaye Le Gros presented the Think New brand and the New Zealand Education Story to agents in a seminar that showcased New Zealand. Immigration New Zealand also presented immigration updates at the seminar.
Almost 100 education institutions attended the three day workshop, including 44 from New Zealand, along with around 60 work and travel organisations and service providers.
Agents from 50 countries were there, all focused on sending students and youth travellers to our side of the world.
For the first time, Brazil was the top agent country, reflecting the popularity of New Zealand and Australia as study destinations for Brazilian students.
Next year’s workshop is coming to New Zealand – mark 28-30 April 2015 in your diary for the workshop at Sky City in Auckland. Kaye says this will be a great opportunity for regions and groups to consider familiarisation visits for agents visiting New Zealand in 2015.