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Economic valuation of international education underway
An update of the economic valuation of the international education industry is currently underway in New Zealand.
Education New Zealand is responsible for commissioning an economic valuation analysis of the international education industry. This research provides the quantitative evidence for the industry’s contribution to New Zealand.
Infometrics and National Research Bureau have been commissioned by ENZ to estimate the current size of the international education industry including expenditure by foreign students in New Zealand. The research includes surveying international students (and in some cases their guardians), via either a web-based or paper survey.
The valuation follows a similar exercise in 2012 /2013 when students were also surveyed. An interim valuation was produced in 2014 which valued the international education industry, at $2.85 billion, supporting more than 30,000 jobs.
A copy of the report and an infographic of key findings are downloadable here.
An updated economic valuation report is expected in October 2016.
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Your chance to provide input into the new international education strategy
Education New Zealand, working with the Ministry of Education, is leading the development of a new international education strategy.
International education touches many parts of our country and many individuals, organisations and businesses. We want everybody to see themselves reflected in the new strategy and we’d like to hear from you. We’ve provided some questions to help get your thinking started.
Building sustainable growth in international education will require a diversified and innovative approach that looks to the future. Everything is on the table in this engagement and development phase.Please give us your thoughts on:
- What success in international education looks like in 2025? You might consider the social, cultural and economic values of international education, as well as outcomes and experiences.
- What you see as the three absolute priorities for international education in New Zealand?
Please email your thoughts to the ENZ strategy team at: strategy@enz.govt.nz
We won’t reply directly to your email. You will have the chance to provide feedback on the draft strategy during the online consultation period from mid-December.
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Regional Partnership Programme – reaching new heights
With Southland, Northland and Waikato recently joining the programme, ENZ now has 15 regions looking to develop and implement new strategies, and better tell their regional international education story.
Here’s a snapshot of the good things currently underway.
The Global Workforce project
The Global Workforce project aims to better position regions as education and career development centres, and to more effectively connect international talent with skilled employment
opportunities. This initiative will continue to expand the options for students to participate in the existing Work Ready programmes by working with government agencies and employers in sectors with future skill shortages.
Better regional data
International education is a valuable industry, and soon we’ll have the numbers to show it. Precise data will demonstrate the level of contribution that international education makes to regional economies, with clear information about value, job creation and the average international student spend per region. We expect the first round of data to be available for regional partners in early 2017.
Regional workshop
Fifteen regions were represented at the workshop, gaining new insights on destination marketing best practice.
In late November, representatives from 15 regions gathered for a two-day workshop in Christchurch.
The workshop included a presentation by ICEF (International Consultants for Education and Fairs) Asia-Pacific Vice President, Rod Hearps, on maximising engagement with agents, and the importance of destination marketing. Also on the agenda was a session on how regional organisations can collaborate with SIEBA (Schools International Education Business Association) and an inspiring presentation from Christchurch Educated on its progress to date.
Get to know your region
If you’d like to know more about New Zealand’s international education regional organisations and how you can get involved with the Regional Partnership Programme, click here.
For more information, contact Greg Scott, Programme Manager – Regional Partnership Programme
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NZIEC 2017: Call for speakers open
ENZ warmly welcomes presentation proposals from across the New Zealand and global international education industry. Presentations can relate to any aspect of the industry.
Check out the NZIEC 2017 Call for Presenters document and presenter guidance on the NZIEC website.
Presentation submissions close on 28 February 2017.
A new partnership
ENZ is pleased to welcome ISANA International Education Association New Zealand as an official conference partner for NZIEC 2017. The partnership will see ISANA design and deliver a full breakout stream focused on enhancing the international student experience during the two-day conference.ENZ Chief Executive Grant McPherson said the partnership was a natural fit.
“ISANA has a track record of helping education providers to better support international students through the adoption of strategies, models and evidence for teaching, learning and support.
“ISANA’s involvement in NZIEC 2017 will mean that hundreds of international education professionals attending the conference can access that capability.”
Check out all the details here.
Exploring leadership in international education
At NZIEC 2016 we celebrated the journey our industry has taken from small beginnings to becoming New Zealand’s fourth largest export earner.At NZIEC 2017 we will explore the leadership required to raise our vibrant and successful industry to further heights in years to come.
Whether we are forging positive student experiences, developing cutting edge products and services, taking our international relationships to the next level, or delivering innovative education offerings offshore, leadership matters.
Find out more about our conference theme here.
About NZIEC 2017
The 26th New Zealand International Education Conference is expected to attract up to 700 delegates. Registrations will open in April 2017. For more information, check out www.nziec.co.nz.
We hope to see you at NZIEC 2017!
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Leadership team changes at ENZ
Regional Directors join ENZ’s Executive Team
ENZ’s three Regional Directors – Alex Grace for China and North Asia; John Laxon for South and South East Asia and Middle East; and Lisa Futschek for Europe and Americas – have been appointed to ENZ’s Executive Team. This will ensure that international market conditions and issues have greater visibility in our discussions and decisions.
Incoming Regional Director, China and North Asia
Adele Bryant is preparing to take over the role of Regional Director, China and North Asia from Alex Grace who leaves ENZ in June. Adele brings a wealth of knowledge and experience to her new role including her significant achievements with the universities sector, and her international experience with the Ministry of Foreign Affairs and Trade before joining ENZ. Amongst her MFAT roles directly relevant to the ENZ Regional Director role, Adele worked as Head of the China Unit, was Consul General in Hong Kong and was Deputy Director APEC. Adele will move to Beijing shortly.New GM Strategy and Insight
Clive Jones is our new GM Strategy and Insight. This is a new role with an important mission to lead and coordinate ENZ’s strategic thinking, priority projects and major initiatives. He’ll be focusing on some key initiatives that have the potential to make a big difference for the future of international education. Clive was previously ENZ’s GM Business Development.Successor to GM Industry Development
Greg Scott has been promoted to replace Clive as GM Industry Development. Greg was previously ENZ’s South Island Business Development Manager and led our Regional Partnership Programme. In his new role, Greg will lead ENZ’s team of business development and project managers, based in our four New Zealand offices, who are tasked with supporting international education providers to achieve sustainable industry growth across New Zealand.Student Marketing expands focus
As part of ENZ’s recently expanded focus on the entire ‘student journey’ – from ‘prospective student’ to ‘student experience’ to ‘alumni and advocate’, we have refocused our Student Marketing team around five areas: student acquisition; events and agents; student engagement; student experience; and student scholarships.
Internal promotions
Kaylee Butters has been promoted to Director, Student Engagement, and Euan Howden is promoted to Director, Student Acquisition.
New Director, Student Experience
Hayley Shields has joined ENZ as Director of Student Experience. Hayley recently led international marketing and business development for the University of Auckland. She has had an extensive career in international education in Australia and New Zealand, including with University of New South Wales, University of Melbourne and CPA Australia. Based in Auckland, she will work with industry stakeholders, government and community agencies and students to deliver a shared vision of a unique and quality student experience for all international students. This work will be informed by the International Student Wellbeing Strategy, the development of which has been led by the Ministry of Education. -
NAFSA’s Dr Esther Brimmer to address NZIEC 2017
Her keynote address, ‘Connecting people to change the world’, will explore the ways in which international educators can build bridges across professional and political lines to keep our societies open and welcoming.
Dr Esther Brimmer, chief executive of NAFSA
Drawing on recent developments in the United States, Dr Brimmer will outline the initiatives being undertaken by the NAFSA community to foster increased support for international education and will suggest a framework for action that can be applied by international educators the world over.
ENZ Chief Executive, Grant McPherson, said it was wonderful that Dr Brimmer would speak at NZIEC 2017.
“Dr Brimmer operates at the highest levels in the United States government and internationally, and offers unique levels of influence and expertise,” he said.
“We look forward to her insights on how we can forge greater global connectivity through international education.”
With over 10,000 members in more than 150 countries, NAFSA is the world’s largest non-profit association dedicated to international education and exchange. The 2017 NAFSA conference will be held in Los Angeles 28 May to 2 June. At NAFSA, Dr Brimmer is at the forefront of efforts to promote global connectivity through international education and exchange.
Dr Brimmer’s distinguished career has included three appointments within the U.S. Department of State, serving most recently as the Assistant Secretary for International Organisation Affairs.
Dr Brimmer has also held positions at George Washington University, Council on Foreign Relations, Johns Hopkins University, College of Europe, Carnegie Commission, Democratic Study Group in the U.S. House of Representatives, and McKinsey & Company. She earned her Doctorate from Oxford University.
Find out more about Dr Brimmer here. Dr Brimmer joins conference MC Miriama Kamo and Dr Jason Fox as NZIEC headline speakers.
We’ll be making more speaker announcements before registrations open in May. Stay tuned!
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Around the world in five
GLOBAL
Survey finds prospective students put the emphasis on welcome and teaching quality
A survey of 62,000 prospective international students found that the most important factor in deciding between destinations is how welcoming and safe a study destination is. The survey also finds that teaching quality trumps university ranking for the majority of prospective students.
ASIA
University alliance in Asia aims to boost regional ties and global influence
Fifteen universities across Asia have formed a consortium to better facilitate mobility and enhance academic and research collaboration in the region. The alliance includes institutions in China, Korea, Japan, India, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Sri Lanka, UAE, Saudi Arabia and Kazakhstan.
THAILAND
Education key in call for more designers
Thailand’s Chanapatana International Design Institute (CIDI), says Thailand lacks the education system needed to make Thailand a centre of excellence in design, and must work on internationalisation and collaboration. Currently, the market demand in Thailand exceeds the country’s capacity with only a limited number of students accepted to universities.
CANADA
Canadian universities see surge of international students
Canadian institutions are seeing jumps of 25 per cent or more in admissions of students from abroad, with record levels of interest from American students. “Canada may be a middle ground between the United States and Europe,” said Ravin Balakrishnan, the chair of computer science at the University of Toronto. “We have the energy and tech-savvy of the U.S., but the safety of European countries,” he said.
AUSTRALIA
Why companies of all sizes should give international student interns a shot
With 22.3% of students at Australian universities being international students, it’s important that they aren’t disregarded for employment, as they’re receiving the same education as local students. Work experience is the best segue for international students and graduates to get into the workforce. Here’s a few reasons why companies should give them a shot.
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2016 ISB results: PTEs and ELPs
The ISB is a globally benchmarked survey for international students which measures their level of satisfaction across four major dimensions including their arrival experience, the support they receive from their education provider, the quality of education provided, and their living experience in country.
International Student Barometer – PTE sector
The 2016 PTE sector ISB survey had 2,909 participants, a significant increase over the 2,010 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand PTEs increase by 1.8% from the 2014 survey to sit at 89.5%.
New Zealand PTEs significantly outperformed the global benchmark for private education providers globally, being 2.2% above the global overall student satisfaction benchmark of 87.3%.
Within the four major components of the survey, PTEs outperformed the global benchmark on each dimension:
New Zealand PTEs (n=2,909)
Global Benchmark (n=13,145)
Learning Overall
90.3%
87.7%
Living Overall
90.7%
88.8%
Support Overall
88.9%
88.5%
Arrival Overall
92.6%
91.3%
International Student Barometer – English Language Sector
The 2016 English Language sector ISB survey had 3,597 participants, a significant increase over the 1,990 participants in 2014, and saw the overall satisfaction of participating international students from New Zealand English Language providers decrease by 2.2% from the 2014 survey to sit at 86.7%.
New Zealand English Language providers underperformed the global benchmark for English Language providers globally, being 1.0% below the global overall student satisfaction benchmark of 87.7%.
Within the four major components of the survey, English Language Schools underperformed the global benchmark on each dimension:
New Zealand PTEs (n=3,519)
Global Benchmark (n=14,804)
Learning Overall
85.6%
87.5%
Living Overall
89.0%
90.0%
Support Overall
91.3%
91.9%
Arrival Overall
89.8%
90.6%
Each participating education provider in the ISB survey receives a customised report based on their own international student survey results provided to i-Graduate which details their performance in relation to other participants in New Zealand, and an overall global benchmark. Providers use these results to make informed decisions to enhance the international student experience and drive successful recruitment and marketing strategies.
ENZ, who funds the ISB survey, receives overall aggregate results for each education sector, but does not have access to individual provider results. ENZ works with sectors to ensure the experience of international students in New Zealand enhances our reputation as a high quality, safe, and welcoming education destination.
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Tai Tokerau Northland welcomes new strategy
Tertiary Education Minister Paul Goldsmith launched the strategy alongside some 90 Northland representatives as well as students from Whangarei’s Chinese sister city of Haikou.
The 10-year strategy aim is to create a sense of belonging and wellbeing for Northland’s international students, while outlining specific and sustainable growth targets. This includes boosting international secondary student numbers to 400, primary and intermediate school enrolments to 200 and tripling the economic value of international education to the region to $30 million.
Greg Scott, ENZ General Manager, Industry Development, said the strategy emphasises the region’s unique value proposition for students.
“As the Minister said, many international students value the opportunity to experience tikanga Māori and te reo in an authentic setting. Northland delivers a uniquely New Zealand experience.”
Northland has now joined ENZ’s Regional Partnership Programme, which will help to further the potential of the strategy via partnerships with Northland Inc., Northland communities and education providers.
Northland Inc Chief Executive Officer David Wilson said international education offers many cultural, social and economic opportunities for the region.
“International education is not only an export earner for Northland – it is also a way for our youth to gain exposure to different cultures, connections and opportunities,” said David.
The Tai Tokerau Northland International Education Strategy is available here.
Students from Haikou, Whangarei's Sister City, pose for a photo with Chinese Counsel General Madam Xu Erwen.
Photos courtesy of Rabea Pein.
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Export Education Levy projects from 2016/17
The annual report covers the period from 1 July 2016 to 30 June 2017, and can be found on the Education Counts and ENZ website.
The levy is paid by education providers who enrol fee-paying international students in New Zealand.
“In 2003, the Government introduced the Export Education Levy to fund a wide range of development and risk management initiatives for the export education sector. This includes funding the Code of Practice which oversees the wellbeing of our international students while they are studying in New Zealand, as well as marketing, development, quality assurance and research for the sector,” says Belinda Himiona, Group Manager International Education, Ministry of Education.
Activities funded by the levy in 2016/17 include:
- Implementing the International Student Wellbeing Strategy
- supporting promotional activities in ENZ’s priority markets
- expanding the scope and regions in ENZ’s Regional Partnership Programme
Support for promotional activities in ENZ’s priority markets included digital marketing via the Study in New Zealand website, social media campaigns, fairs and events held overseas. It also supported in-bound agent visits and international media familiarisation visits to New Zealand.
Funding also went into expanding the scope of growth activities, and number of regions participating in ENZ’s Regional Partnership Programme, which works with international education providers, local government, regional economic development agencies and communities to encourage regional growth in international education.
Funding was also allocated to administering and monitoring the Code of Practice for the Pastoral Care of International Students. To support the implementation of the new Code of Practice, guidelines and other resources were developed and published on the New Zealand Qualifications Authority’s website. A letter of expectations was sent to all signatories advising them of the new Code of Practice and highlighting their responsibilities
