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New General Manager for ENZ
Paul will shape and develop ENZ’s international marketing strategies and New Zealand education’s global brand, and oversee our channels to international markets, helping to realise ENZ’s business plan and strategy.
An experienced General Manager, Paul joins ENZ from advertising agency FCB Wellington, where he has led the Wellington office for the past three years. He has more than 15 years’ experience in marketing strategy, digital marketing, international marketing and team management.
Some of Paul’s recent award-winning campaigns at FCB include Inland Revenue’s Overseas Based Borrowers student loans campaign and the Electricity Authority’s What’s My Number campaign. He worked with the Ministry of Education to launch the inaugural Prime Minister’s Education Excellence Awards, and with the Open Polytechnic on their ‘Learning for an Open World’ brand repositioning campaign. Prior to these New Zealand-based roles, Paul worked for the Economist in London and then Asia, setting up the marketing department in Singapore and growing revenue from their publishing products.
ENZ Chief Executive Grant McPherson says Paul will work closely with ENZ’s international team and the industry in New Zealand to continue growing awareness of, and preference for, a New Zealand education in our target markets.
“With the latest student visa dashboard showing first-time student visas are up 11% to date, Paul joins us at a time of continuing strong growth in international education.
“His long-standing marketing experience will build on this momentum, taking our Think New education brand from strength to strength.”
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Around the world in five
Canada
The government of Canada has announced a CAN$1.7 billion scheme to attract international research talent, including scholarships for international doctoral students, as well as funding to recruit established and early career researchers.
The United Kingdom
Franchise providers have been told to “clean up or close down” as the UK government moves to bring the fast-growing sector under mandatory regulation and crack down on “rogue operators” exploiting students and public funds.
America
Just 4% of international students recently surveyed said they felt “very or extremely” safe in the US, as shifting visa rules and hostile immigration policies contribute to a climate of fear on American campuses.
India
The number of Indian students pursuing higher studies abroad has declined for the first time in three years, according to data from Ministry of External Affairs (MEA) released to the Indian parliament.
Global
Times Higher Education’s new report, Towards 2035: Projecting the Future of Global Higher Education, predicts that university-level enrolments will continue to grow through 2035 from their present number (264 million globally), but that those enrolments will be shaped and driven by much different forces than in the past.
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Introducing ENZ’s new Board member, Victoria Spackman
Victoria is Chief Executive, Director and co-owner of the screen and visitor experience company, the Gibson Group. You can read Victoria’s bio here but E-News put a few questions her way when she was in the office last week.
How did you come to know about the world of international education?
I worked with Education New Zealand on a Mandarin language TV series called Dragons in a Distant Land, which was all about Chinese students studying in New Zealand. The series was launched by the Prime Minister in Beijing in April 2013 during the celebrations of the 40-year relationship between China and New Zealand, and screened on several TV channels around China.
What interests you about the sector?
I am particularly interested in the fact that there are so many advantages to be had from a well-functioning international education system – advantages to the students visiting NZ, to the NZ students they learn with, to the schools and other providers, and to the wider economies in both NZ and, potentially, in the country that the student is from. The strong personal and professional connections that are made through international education can help fuel lifelong relationships and opportunities.
What excites you most about your appointment to the Board?
I’m looking forward to the opportunity to help the sector grow and help New Zealand take full advantage of its strong international educational reputation.
What challenges do you expect to face?
New Zealand is not the only country competing for international students and we are not the best resourced or the most famous. So we have to differentiate ourselves and help what New Zealand has to offer stand out. My personal challenges will include understanding the complex ecology of the sector as quickly as I can so I can make a full contribution.
What parts of your study/work/life experience do you think is most relevant to your role on the Board?
I started my school life in the UK and, although I don’t think about it much, I expect that it has impacted on the person I am very much. The company I own has pushed into several new export markets in recent years, including China, the US and Denmark. The experience of persisting to reach those goals has taught me a lot about exporting and doing so in challenging markets. I hope that that experience, as well as my broader experience, can help me be of the most assistance to the organisation and the sector.
As well as announcing Victoria’s appointment on 9 July, Tertiary Education, Skills and Employment Minister Steven Joyce also announced the reappointment of Board Chair Charles Finny for an eighteen-month term, and Board members Philip Broughton, Richard Leggat and John Morris for three-year terms.
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International education growth – 376k investment
Successful International Education Growth Fund (IEGF) recipients include Tai Poutini Polytechnic, who will develop of a range of study tour programmes for tourism professionals in China, and the University of Otago, who are developing ecology and sustainability papers for students studying the tropical ecosystems of East Malaysia.
Two projects are focused on delivering masters qualifications offshore, while others relate to new products and programmes, marketing initiatives and exploring new channels to market.
Educational publishers BIOZONE International and Kiwa Digital received co-funding to boost exports of digital learning resources. BIOZONE International are developing a digital platform for their high school biology resources and Kiwa Digital will be establishing a new distribution channel in North American market for their experiential digital books.
The successful recipients are primarily focused on China and the US markets and includes universities, polytechnics, schools, private training providers, and the education technology sector.
Education providers and businesses can apply for matched funding up to $50,000 from the International Education Growth Fund, which is administered by Education New Zealand. In this latest round, 29 applications were received.
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Making global citizenship education a national priority
The webinar – a collaboration between Education New Zealand and AFS Intercultural Programs – canvassed the concrete steps that policymakers and educators can take to put global citizenship front and centre in curricula, teacher education and daily practice.
Daniel Obst, President and CEO of AFS Intercultural Programs, said the essence of global citizenship is being able to understand how we are connected, listen to other perspectives and take collective action.
“Global citizenship is not about stamps in passports, it’s about understanding our interdependence and our shared responsibility for our local communities and the world,” said Mr Obst.
It is mission-critical that governments invest in global citizenship education and expand access to global competence if we are to tackle the challenges of the 21st century, he said.
Around 130 experts tuned in for the ‘Making global citizenship education a national priority’ webinar – timed to follow the Asia-Pacific Economic Cooperation (APEC) summit hosted by New Zealand in mid-November.
Carla Rey Vasquez, ENZ’s Global Citizens Manager, said the New Zealand International Education Strategy 2018 - 2030 is an example of best practice in signalling clear government support for global citizenship and giving government agencies a roadmap to work with.
“Fostering global citizenship is the glue that connects; is pivotal for raising the educational outcomes for both international and domestic students and helping us grow global connections,” said Ms Rey Vasquez.
Other nations could follow the New Zealand example and broaden the focus of the international student experience from academic education alone to cultural and social values, she said.
Romina Kasman, Head of Education Sector at UNESCO’s Multicountry Office, said global citizenship must be part of a holistic ecosystem.
“Global citizenship education must not be left to chance if we want to ensure equitable and inclusive access to it worldwide,” she said.
Lit Wei Chin, APEC youth representative and Auckland Unlimited’s Climate Change and Sustainability Executive, said the voices of young people were important to global citizenship.
Young people cannot be just a tick-box – they must be heard on the issues of the global economy, quality education, climate action, equity and empowerment of marginalized communities, he said.
Watch the full webinar – Making global citizenship education a national priority.
ENZ’s webinar partner – AFS Intercultural Programs – is an international, voluntary, non-governmental, non-profit organisation that provides intercultural learning opportunities to help people develop the knowledge, skills and understanding needed to create a more just and peaceful world.
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Further growth for international education
The economic value of the sector in 2016 is now estimated to be $4.5 billion, an increase of $200 million on 2015 student numbers.
ENZ's Acting Chief Executive John Goulter says the findings are a tribute to the continuing hard work and strong collaboration of key players across the industry.
“This growth could not be achieved without our education providers, government bodies and other key industry players working together successfully to attract talented students from around the world.
“It is an impressive outcome, and shows that New Zealand is increasingly seen as a place that offers quality education in a safe, welcoming environment.”
The new figures consolidate international education’s place as New Zealand’s fourth largest export sector, supporting more than 33,000 jobs across New Zealand.
The Minister’s release can be found here.
The International Education Dashboard for 2016 can be found here.
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Education delegation to Asia
One of the real highlights of the trip for the Minister was meeting New Zealand alumni, compelling ambassadors for a New Zealand education. Vikra Ijas is a former University of Auckland student and co-founder of Kitabisa, a crowd-funding platform in Indonesia. His story of schooling and tertiary study in New Zealand leading to the establishment of his fundraising platform for social good in Indonesia was truly inspiring.
South Korea
The programme in South Korea included the Minister’s speech to the Korean International Education and Career Fair. This is the largest international education fair in South Korea, with an estimated 25,000 attendees. More than 40 New Zealand providers were present, many exhibiting on the Education New Zealand country pavilion.
The Minister also witnessed the signing of the Education New Zealand-Incheon Education Cooperation Arrangement (ECA). The formal partnership, based on the ECA, has been designed to establish and strengthen communication ties between ENZ and the Incheon East Asia Global Education Institute, to identify creative areas of potential collaboration and to open up more learning possibilities for our institutions and students.
Minister Hipkins also attended an event with New Zealand education agents, alumni and institutions to celebrate the 60th diplomatic anniversary between South Korea and New Zealand.
One of the highlights of the Minister’s visit to South Korea was on 24 October 2022, when the education delegation visited Kyodong Elementary School, the oldest school in South Korea (established in 1894). The delegation toured the school and interacted with the students who are participating with Raumati Beach School in the New Zealand - Korea digital cultural exchange programme supported by Education New Zealand and facilitated by Learn English Live.
Indonesia
The programme in Indonesia included bilateral meetings with the Secretary General of the Ministry of Education and Culture, the Coordinating Minister for Human Development and Culture, the Minister for National Development Planning and the ASEAN Secretary-General. The Minister also met with the President Director of Lembaga Pengelola Dana Pendidikan (LPDP), the key Indonesian government scholarship agency, to discuss opportunities to promote New Zealand as a destination for the awardees while further expanding the number of New Zealand institutions eligible to receive the scholarship students.
As well as the visit to Kitabisa, the Minister also had the opportunity to meet a group of Kiwi students interning at WIR Group (Metaverse) in Jakarta under the Prime Ministers Scholarship for Asia. The students were thriving on the unique opportunity and wringing every bit of experience from their internship at WIR. He also launched KIWI Challenge 2022, the annual entrepreneurship competition for Indonesian high school students organised by Education New Zealand.
As with South Korea there was a reception in Jakarta with agents, alumni, PMSA students and key stakeholders.
Singapore Visit
The focus of the Singapore leg of the visit was signing the refreshed Education Cooperation Arrangement with the Minister of Education from Singapore. The arrangement, first signed in 2018, confirms New Zealand’s commitment to engaging with Singapore on education cooperation initiatives in key policy areas including early childhood education, digital classrooms/blended learning, vocational and lifelong learning, sports and physical education, STEM uptake, and the development of mental health support programmes for the sector.
The Minister also made several institutional visits. The first was to the Institute of Technical Education Central College to understand where Institutes of Technical Education fit within Singapore’s education ecosystem; and the second was the Public Service Sector and Civil Service College. The purpose of this visit was to understand the role that the Civil Service plays in designing, developing and delivering programmes for the Public Service.
The final visit of the trip was to the Centre for Strategic Focus. The Centre is part of the Strategy Group in the Prime Minister’s Office which was set up to focus on whole of government strategic planning and prioritisation.
“The messages around the strong commitment of the New Zealand government to international education were very well received by our partners,” says ENZ Regional Director Ben Burrowes. “Whether via student mobility, international education partnerships or systems level dialogue, it’s exciting to see the interest generated through New Zealand stepping up its international engagement once again.”
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New Zealand and Japanese schools build stronger cultural connections
High-school students in New Zealand and Japan are connecting on the big issues like indigenous culture, sustainability, and rugby, in an exciting joint-venture between Education New Zealand (ENZ) and the North Asia Centre of Asia-Pacific Excellence (NA CAPE).
In collaboration with the Hokkaido Board of Education, seven schools from New Zealand’s North Island and seven from Japan’s Hokkaido prefecture have begun to open a digital dialogue at a time when valuable in-person interactions are limited.
This initiative builds on the agreement signed in November 2020 between the Hokkaido Board of Education and ENZ. It further strengthens the existing partnership agreement between the New Zealand Embassy Tokyo and the Hokkaido Government by promoting collaborative opportunities in education through shared interests.
International education plays an important internationalisation role as it brings a refreshing, global outlook to education at a local level. By building deep, reciprocal relationships with other countries, internationalisation also helps international education uncover opportunities for innovation.
After online orientations for teachers, more than 270 students from three high schools in both countries met for the first time to introduce themselves, their school and city. Schools connected include: Taradale High School and Yubari High School; Papatoetoe High School and Sapporo Higashi High School; and Te Kura Kaupapa Motuhake o Tāwhiuau a Kura-ā-Iwi and Noboribetsu Akebi High School, which also connected with Unakami Primary school in Chiba.
Sharing both economic and geographical similarities between countries, key themes for successive exchanges held in English include language and culture, indigenous culture, sustainability, primary industries, and rugby with a strategic goal of students starting student exchanges between schools in the future.
The participation of Kura-ā-Iwi in the programme is of value to both countries seeking to deepen existing indigenous cultural connections. Hokkaido and New Zealand share many similar features, including the importance of agriculture and of indigenous peoples.
Sharlene Brown, Senior Teacher at Te Kura Kaupapa Motuhake o Tāwhiuau expressed their support for the initiative.
“As the first iwi designated character kura in the world, Te Kura Kaupapa Motuhake o Tāwhiuau is absolutely committed to global, indigenous education in particular Ainu language and culture.
“This is therefore the guiding force behind our commitment to establish new relationships and exchanges with schools in Japan.”
Both NA CAPE and ENZ are focused on continued support of closer indigenous to indigenous connections between New Zealand and Japan. Hokkaido is the birthplace of Japan’s indigenous people, the Ainu. As Hokkaido continues to embrace its indigenous culture, this initiative presents a unique opportunity for richer, more meaningful exchanges by showcasing New Zealand’s Māori values. By connecting with other cultures around the world, students in New Zealand and Hokkaido gain a better understanding of indigenous people’s experience and can uncover similarities and fostering better appreciation of other cultures.
ENZ Director of Education – Japan, Misa Kitaoka said from Tokyo that, despite the ongoing challenges of COVID, ENZ is committed to promoting connections between New Zealand and Hokkaido using innovative modes of virtual delivery.
“New Zealand’s unique cultural values like kaitiakitanga - protection of people and place – are woven into the threads of our education system.
We are very proud of the leadership Māori demonstrate in the indigenous education space, and are committed to furthering international indigenous connections for the benefit of all.”
Following on from the success of this international initiative, the NA CAPE plans to support additional sessions, and connect New Zealand high-school language students and their teachers with their counterparts in Korea.
North Asia CAPE (NA CAPE) is committed to building New Zealanders’ capacity to engage with the countries of North Asia. Find out more about the NA CAPE at www.northasiacape.org.nz
Education New Zealand is the Crown Agency responsible for international education to benefit New Zealand socially, culturally and economically. Find out more at enz.govt.nz.
Want to get involved in future exchanges? Get in touch with North Asia CAPE at nacape@auckland.ac.nz.
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Student ambassadors appointed in Christchurch
“The Student Ambassador programme is one of several initiatives aimed at better supporting international students so that they make the most of their time in Christchurch and perhaps encouraging them to stay longer in the region,” said Richard Ashmore, International Student Pathway Coordinator with Christchurch Educated.
“It is also a great personal development opportunity for the new ambassadors who will receive training and the chance to expand their own international networks.”
The inaugural group of ambassadors is made up of 14 students from New Zealand, Australia, Afghanistan, India, China, Japan, Malaysia, Russia and the Philippines.
“Some of the New Zealanders in the group benefitted from similar programmes during their own overseas study experience and want to help others in the same way,” said Richard.
Izzie Guo arrived in Christchurch in 2009 totally unprepared for the shock of landing in a foreign environment with only a limited understanding of the language. She was fortunate to have amazing support from her homestay mum and senior classmates to help her adjust to a lifestyle, language and living environment vastly different to the one she had left behind in China. Now Izzie is looking forward to helping other international students faced with the challenges that come with embarking on a learning experience in a new country.
“I have always wanted to help students new to Christchurch. I remember when I first arrived. I had many difficulties and so many people helped me in many ways. I want to give a little help and hopefully that can make a difference,” said Izzie.
The student ambassadors are studying at mostly tertiary institutions including the University of Canterbury, Christchurch Polytechnic Institute of Technology, Southland Institute of Technology, along with Middleton Grange and Kaiapoi high schools.
The student ambassadors were received into the programme by Christchurch Mayor Lianne Dalziel in mid-October. In addition to their mentoring duties, the ambassadors will represent Christchurch Educated and the city of Christchurch at official functions and international education visits and events. They will start in their roles as fully trained ambassadors in January 2015.
Interest in the roles was so high that a second group of ambassadors will be inducted into the programme next year.
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New appointments in South and South East Asia
Including some new roles to support the existing and potential opportunities the region offers New Zealand education providers.
“The SSEA region accounts for around a quarter of all international students in New Zealand and offers significant export education opportunities as well. It is home to two of ENZ’s three tier one markets and our fastest growing market this year – India,” says Peter Bull, General Manager International.
Peter says the new appointments will increase the depth of in-market expertise in marketing, business development and government relations, as well as ensure strong coordination with NZ Inc agencies and the education sector in New Zealand.
Following the appointment of Ziena Jalil, as Regional Director – SSEA from 1 July, the latest additions to the region include:
Sarah Stabler has been appointed Lead – Public Relations/Marketing (SSEA). This is a new role and aims to provide stronger marketing and PR expertise and leadership in the region to increase awareness of New Zealand as a study destination and to lead the delivery of ENZ PR and marketing activity. Sarah is currently Senior Director at PR agency Baldwin Boyle Shand in Singapore and has more than 16 years of PR and marketing experience in South East Asia. Sarah is based in Singapore.
Grant Fuller has been contracted as a Senior Advisor to work on a specific project with ENZ in-market staff and the Business Development team in New Zealand to develop a strategy for realising the many business development opportunities that the region offers. Grant is a former New Zealand Trade Commissioner to Malaysia, Indonesia and Singapore and has considerable in-market experience.
Jugnu Roy has been appointed Lead – Events (SSEA). In this role, Jugnu will provide leadership to ENZ’s SSEA marketing staff on developing and implementing an events strategy which supports New Zealand institutional needs. Jugnu has most recently been ENZ’s Marketing and Strategic Relations Manager for South Asia and will continue to perform this function while taking on leadership for regional events as well. Jugnu is based in New Delhi.
Francesca Hilbron has been appointed Lead – International Market Manager, South and South East Asia, Japan and Korea. Francesca’s role provides the conduit between ENZ in-market staff and New Zealand strategic relationships. It also provides leadership for activities such as Ministerial missions and bilateral meetings. Francesca has most recently been ENZ’s International Market Manager for South Asia, Japan and Korea and brings useful NZ Inc experience to the role, having also worked for Immigration New Zealand. Francesca is based in Wellington.
Johnny Tramoundanas-Can has been appointed International Market Manager, South East Asia and reports to Francesca Hilbron. Johnny has joined ENZ from the Tertiary Education Commission where he was most recently Private Secretary in Minister Joyce’s office. Johnny is based in Wellington.
In addition, ENZ will shortly be recruiting for another new role – Marketing and Strategic Relations Manager Malaysia, to be based in Kuala Lumpur.
“Malaysia is a very important market for New Zealand given the high value of students who come from there. However, recent changes in-market have meant that our student numbers are down. This role will play an important function in strengthening in-market relationships and strongly driving awareness for New Zealand in this key market,” says Ziena Jalil, ENZ Regional Director SSEA.
“There are exciting times ahead for the South and South East Asia team, with ASEAN 2015 commemorations and the Cricket World Cup coming up, among many other activities. Our team is determined to ensure we make the most of these opportunities for New Zealand’s education sector,” says Ziena.
For further information on ENZ plans for SSEA please contact Ziena Jalil at: ziena.jalil@enz.govt.nz
