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Market Insights Sessions held for PTEs and ELS in Auckland last month
Education New Zealand Manapou ki te Ao (ENZ) invited representatives from some of Aotearoa New Zealand’s Private Training Establishments (PTEs) and English Language Schools (ELSs) to come and hear from our in-market colleagues who were in Aotearoa New Zealand in August.
Felix Ye, Senior Market Development Manager for Guangzhou held an insights session on the China market for PTEs and ELSs, Jugnu Roy, Director of Engagement East Asia and India held a session for PTEs on the India market and Javiera Visedo, Director of Engagement Latin America held a session for PTEs and ELSs on the Latin American market, specifically Chile, Colombia and Brazil.
The insights shared included key facts, policies, trends and observations about the individual markets, marketing channels and advice for student-recruiting activities, as well as opportunities and challenges for the sector.
Brijesh Sethi, Founder and Chairman of New Zealand Skills and Education Group and Co-Chairperson of Quality Tertiary Institutes said the sessions offered good insight into how ENZ can assist PTEs in marketing and opening up new markets.
“This is especially important in this tough environment for many vocational sub degree providers. The sessions were also a great opportunity to meet and hear from ENZ colleagues from these markets in person,” added Brijesh.
ENZ’s General Manager, Sector Engagement, Wendy Kerr, said that it was great to have a good turnout as these sessions are one of the ways we can engage directly and support our customers with useful information about the various markets they are targeting.
“We hope that our customers find our targeted insights useful in their own decision-making processes. With the opportunity also for open discussion throughout these sessions, they certainly are an important tool for us too in gaining a better understanding of the needs of the various PTEs and ELSs, meaning we can be more targeted in our approach to supporting them in the future.
The slide packs presented at all three market insights sessions have been shared with all PTE peak body members. If anyone has further questions, then please contact ENZ Business Development Manager, Jane Yang - jane.yang@enz.govt.nz.
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Tapping the undergraduate market in India with High School Career Counsellors Workshops
The interactive He Hui educated the counsellors from Delhi and Bangalore on what makes New Zealand one of the most attractive choices for undergraduate students and breadth of opportunities offered by our universities for international students. It was also an opportune time to socialise the New Zealand Excellence Awards | Study with New Zealand which are partial scholarships curated exclusively for Indian students.
High school counsellors play a vital role in influencing undergraduate students and therefore are considered an important stakeholder in the student journey abroad. He Hui was a follow on from the interaction with High School Career Counsellors during the annual IC3 Conference held earlier this year.
New Zealand universities India representatives at ENZ desk at the IC3 annual conference in Hyderabad on 23 August
The IC3 annual conference is India’s largest forum for school career counsellors and tertiary education providers to congregate, connect, network and deliberate on ethical career counselling practices for students. It provides a fantastic platform for international providers to educate and connect with key influencers for the undergraduate learners. As a gold sponsor at the IC3 conference, ENZ received greater visibility to showcase all New Zealand universities as well as the overall sector.
Ankit Mehta, International Recruitment Manager, Victoria University of Wellington presenting at the Delhi workshop
These initiatives are part of India’s rebuild and reconnect strategy, especially with a focus on the undergraduate market. The range of activities have supported an increased level of interest from premier high schools from across the country.
India is an established market for post graduate students. However, growing the undergraduate market requires a defined strategy as Indian students from the metropolitan cities are inclined to favour competitor countries like Australia, US, UK and Canada.
With the high investment and commitment shown by agents and the New Zealand higher education sectors, India can be a very promising undergraduate market for New Zealand.
ENZ will continue to create awareness of New Zealand among High school students through social media campaigns, newsletters, subject-ready reckoners, and the New Zealand Excellence Awards to regain the reputation and visibility that has been affected over the last couple of years.
For more information, please contact Jugnu Roy, ENZ’s Director of Engagement-East Asia and India, Jugnu.roy@enz.govt.nz
Jugnu Roy, Director of Engagement-East Asia and India interacting with counsellors at the Bengaluru workshop
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Learn New Every Day – new global brand campaign launched to attract international students to New Zealand
The new campaign called Learn New Every Day, delivers a student’s point of view of the first-time experiences international students could encounter in a single day when they study with New Zealand.
ENZ’s General Manager of Marketing and Communication, Geoff Bilbrough, said that 'Learn New Every Day’ is designed to cut through in a very competitive market.
“We wanted to capture the essence of what it is really like to study with New Zealand, taking the perspective of a learner as they encounter new experiences, and convey the excitement and emotion as they go through their day.
“What makes the campaign more memorable is its high energy, positive, contemporary feel. And the first-person point of view approach is unique to the category,” Geoff said.
Geoff went on to say, “The scenes and scenarios in the campaign reflect our core values of a high-quality education and employability/future opportunities. These messages are woven through the campaign through imagery and action involving learners in a range of environments across all parts of New Zealand’s education sector, alongside the well-known adventure and social experiences. The featured imagery reflects what we know international students are looking for in a New Zealand education.”
Learn New Every Day was pre-tested and performed well in in-depth one-on-one interviews with students and parents from China, South Korea, India, and Viet Nam. Feedback was also sought from across New Zealand’s international education sector, who also responded positively to the concepts, their relevance to the young learner, and the clarity of the idea.
ENZ’s Global Brand Manager, Nick Sinclair, said that the campaign involved a mix of current international and domestic students from primary, secondary, and tertiary institutions.
“We had a wonderful time interacting with the international students while capturing these ‘first-experience’ scenes. They were really excited about the opportunity to take part in the decision-making process for other students and their parents as they choose their overseas study destination.
“The campaign communicates what we strongly believe is New Zealand’s competitive edge in the international education market. A New Zealand education experience is as much about the adventure, social experiences, and our unique culture and landscapes, as it is about the high-quality study opportunities that we offer”.
The campaign will run for at least 18 months. It is running initially in China, India, South Korea, Thailand, Viet Nam, and Japan targeting students aged 16 to 24 and their parents across all sectors including high school, university, Te Pūkenga, English language schools and private training establishments. Campaign assets include videos of various lengths, digital banners, and assets for the creation of off-line collateral such as banners, and other materials, in English and the local languages of our target countries.
As well as featuring across paid digital media in these countries, the campaign features on all 10 Study with New Zealand websites, in all communications with prospects that sign up to Study with New Zealand, and across all other ENZ channels.
All images and other campaign collateral can be found on ENZ’s Brand Lab here - Home | Education NZ Brand Lab | The ENZ Brand Lab
For media enquiries contact:
Stephanie Morison,
Senior Communications Advisor
Education New Zealand Manapou ki te Ao
+64 223020104, Stephanie.morison@enz.govt.nz
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Aviation New Zealand heads to Vietnam
Since 2015, New Zealand has been a popular choice for trainee pilots from Vietnam thanks to an Aviation Cooperation Agreement in place between the New Zealand Ministry of Transport and the Vietnamese Ministry of Transportation. Pre-Covid, Vietnam was the third largest source of international pilot cadets to New Zealand and between 2015 and 2022, 126 Vietnamese cadets gained their Commercial Pilots Licences in New Zealand.
New Zealand is now home to four pilot training schools that are audited and approved by the CAAV and Vietnamese airlines. Since the New Zealand border reopened over a year ago, the training schools are once again warmly welcoming back international students from across the globe.
Simon Wallace, Aviation New Zealand Chief Executive, said that the visit by this delegation of New Zealand’s pilot training schools to Vietnam was incredibly important in putting New Zealand back on the radar of Vietnamese students looking to start their professional career as pilots.
Aviation New Zealand Chief Executive, Simon Wallace
“The delegation is showing Vietnam’s pilots of the future, along with Vietnam’s airline industry, why New Zealand continues to be a top training ground for the world’s pilots. With airlines such as Vietnam Airlines, VietJet, Bamboo Airlines and Pacific Airlines all wanting Vietnamese pilots to fly for them, we want to demonstrate why they should train in our schools to help meet this high demand.
“We will also be leveraging this visit to organise an event with representatives from the Civil Aviation Authority of Vietnam (CAAV) following the update of the Aviation Cooperation Agreement that was signed by the former New Zealand Prime Minister, the Rt Hon Jacinda Ardern, during her official visit to Vietnam last November,” said Mr Wallace.
ENZ’s Regional Director, Asia (excluding China), Ben Burrowes added that ENZ was delighted to be supporting Aviation NZ on this visit and the series of events planned from 20 to 24 November would provide a real opportunity to engage, in a coordinated way, with the Government, the aviation regulator and the airlines in Hanoi and Ho Chi Minh City. It also reflects an integrated approach by the New Zealand Government, peak industry body and pilot trainers.
“Engaging with the alumni from New Zealand reflects the critically important role they play in influencing new students to come to New Zealand for training. These alumni now fly for Vietnam’s biggest airlines.
“Not only does New Zealand offer world-class pilot training that meets all the necessary Vietnamese regulatory approvals, but students can enjoy an excellent lifestyle and student experience in any of the four locations around New Zealand in which our training schools are based. I am positive that the alumni will be able to attest to that,” added Mr Burrowes.
-ENDS-
For media enquiries contact:
Van Banh, Market Manager - Asia
Education New Zealand Manapou ki te Ao
Or
Jeremy Ford, CEO (travelling in the delegation)
International Aviation Academy; and
Chairman
Aviation New Zealand’s Training and Development Division.
Or
Simon Wallace, CEO
Aviation New Zealand
Simon.wallace@aviationnz.co.nz
Notes to Editors:
About Aviation New Zealand
Aviation New Zealand represents the interests of the commercial aviation community.
The four pilot training schools approved by the Civil Aviation Authority of Vietnam (CAAV) and Vietnam Airlines to train pilots that can then fly in Vietnam include:
About Education New Zealand Manapou ki te Ao (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to international education. ENZ promotes New Zealand as a study destination globally and supports New Zealanders to broaden their horizons through international education experiences beyond our shores.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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From the CE: An amazing adventure
With less than 50 days left in 2023, many of you will be preparing to wrap up this current year. For many it means farewelling some of their international students who have completed their study experiences. For others it is a moment of reflection on how far new learners have come since arriving on our shores at the start of the year. For everyone, while looking forward to a summer of well-deserved rest and relaxation, preparations for the beginning of the new year will also be well underway.
Looking across the whole sector I cannot stress enough how important these preparations are in maintaining the momentum of the past 12 months. With, I’m told, close to 60,000 international student enrolments (up from the low of 40,000 students in 2022), we have collectively made significant progress in a very short time. However, now is not the time to rest on our laurels. As we finish this year, the effort that is made now will certainly lead to further success in 2024.
Here at ENZ, alongside our sector partners, we have been very active in market putting New Zealand in front of agents, parents, and prospective students across the globe. Fairs in Japan, South Korea, Thailand and Viet Nam spring to mind. The new brand campaign is in the market. It is a positive, upbeat, high-energy picture of what you get from a New Zealand education. It builds on the awareness created by I AM NEW while focusing on what makes us different. As international education campaigns go, it is very different, and that is a good thing.
Alongside this work, we are busy preparing for the announcement of the new Minister. This has involved the preparation of briefing papers that will be shared with the new Minister once they take up their office. While we are awaiting instructions which will come in the form of the Minister’s Letter of Expectation and the introductions that will take place in due course, we do know that international education will be a focus of the new government. This is especially in the areas of international connectivity and economic development.
Change and opportunity are ever-present for everyone living and working in international education, it is something we all understand and embrace.
Many of you will be aware that this is my last week at ENZ following my decision to leave after almost 12 years steering this waka. I have been with ENZ since its inception and have seen many major achievements and milestones. While getting stuff done is always important, for me the pleasure and the reward has been the many talented and passionate people I have met and worked with. The collective desire to transform the lives of learners, our communities and at the end of the day Aotearoa New Zealand, sees them doing incredible things day in and day out. This is what saw our industry through the most challenging times our sector has faced during the COVID-19 pandemic. This strength and bravery will see our industry continue to rebuild and thrive; of that I have no doubt.
It has been an amazing adventure championing a New Zealand education. Thank you.
Ngā mihi nui
Grant McPherson
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Intelligence
On this page are links to a number of websites that host
IntelliLab
This is ENZ's intelligence hub for international education providers and hosts the latest information on student numbers and trends, market information, industry valuations, research, and insights on recent developments, to help industry make informed decisions. Home | ENZ IntelliLab
Ministry of Foreign Affairs and Trade Market reports
In these market reports you will find the latest market intelligence from New Zealand's Ministry of Foreign Affairs and Trade. MFAT Market Intelligence Reports | New Zealand Ministry of Foreign Affairs and Trade
New Zealand Trade and Enterprise
On this website, are market guides and events to support businesses with their export journey. NZTE helps New Zealand businesses grow in international markets
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Smart waste management idea sees students take out top spot in KIWI Challenge Indonesia finals
The theme was “Reforming Indonesia’s mobility and smart cities using AI technology”. This year’s initiative hosted 59 teams from across 37 schools for a total of 269 student participants, the highest ever at the KIWI Challenge.
The groups were required to submit video entries to a judging panel made up of AUT academics and ENZ representatives, who reviewed the submissions and selected finalists. Participants received mentoring from a New Zealand university academic through the process and took part in workshops to refine their business plans. They were given a taste of New Zealand’s learning environment along the way and built an understanding of our tertiary education offering for future planning.
The participating academic was Dr Taghreed Hikmet from AUT, a Senior Lecturer in International Business, Strategy, and Entrepreneurship who has expertise in smart cities and is passionate about mentoring and inspiring young future leaders.
The finals were held on Saturday 25th November, where six shortlisted teams from across Indonesia presented their ideas to a panel of judges made up of Dr Hikmet (AUT), Ben Burrowes (ENZ’s Regional Director, Asia), and Indonesia Embassy staff (representing Ministry of Foreign Affairs and Trade), Hira Trisnoputri.
UniSadhuGuna International College took first place with their ‘Greenlight’ business idea, a smart waste management enterprise which aims to create a sustainable waste management system that actively involves households, businesses, and the government. UniSadhuGuna International College received a voucher worth 10,000,000 Indonesian Rupiah for winning the competition.
Winners! The team from UniSadhuGuna international College took out first place with their ‘Greenlight’ business idea.
Dr Hikmet reflected on the KIWI Challenge warmly. “It has been truly rewarding, observing the outstanding progress and growth in the finalists' projects, presentations, and overall confidence.
"It was a privilege to engage with high school students across Indonesia, contributing to the vibrant entrepreneurial spirit fostered by the competition. Excitement brews within me for the potential of future collaborations and initiatives,” Dr Hikmet concluded.
Following the finals, Ben Burrowes and Dr Taghreed Hikmet participated in an Instagram Live session with KOMPAS TV, the leading media network in Indonesia. This Instagram Live generated a total of 3.4k views and the highest number of people watching online was 348. You can watch the Instagram Live here: Part 1 and Part 2.
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Summer in Aotearoa New Zealand – Explore, have fun and stay safe!
Education New Zealand Manapou ki te Ao (ENZ) is supporting students to explore New Zealand this summer with an emphasis on staying safe during their holiday break.
NauMai NZ has dedicated pages on outdoor safety, water safety, road safety and the New Zealand climate, supporting students to prepare for their activities over the summer. NauMai NZ also has information on the cities and regions of New Zealand, along with recommendations of things to do and see and how to get there.
ENZ reminds students to keep themselves safe from scams. If students have lost money in a scam or have been the victim of an online scam where threats have been made against them, they can contact the NZ Police who are here to help. Phone 105 or report online.
Summer is a great opportunity to take a break from study and find time to relax and explore our beautiful country. There is plenty to see and do in New Zealand but students can also take steps to stay safe, wherever they are and whatever they are doing. NauMai NZ is here to help them.
Happy summer holidays!
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the Emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
