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  • Raising the profile of New Zealand English language offerings in Japan 

    To maximise the visit’s opportunity, ENZ organised a New Zealand English Language event at the New Zealand Embassy in Tokyo. The event brought together over 40 local education agents, schoolteachers, and government partners face-to-face with the New Zealand providers to learn about their study offerings and explore future collaboration opportunities.  

    Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.

    The following day, the New Zealand English Language Fair attracted 44 prospective students and families to speak with the English Language schools and gain a better understanding of their study offerings. 

    Prospective students and their parents exploring English Language study options at the New Zealand English Language Fair.

    The wider programme included a series of targeted events, school visits, and stakeholder meetings, all aimed at reconnecting with the market and exploring new partnership opportunities.   

    English New Zealand Executive Director, Kim Renner, said they were pleased to be back in Japan, marketing as a group.  

    “Japan is a key market for the English Language School sector. Our member schools have strong connections formed over many years with Japanese education agencies and institutions, and meeting face-to-face in market is invaluable,” she said. 

    “The events were a great success profiling both the English language sector and New Zealand as a destination for a high-quality study travel experience,” Kim added. 

    ENZ Business Development Manager Tomomi Kontani giving an update from ENZ and sharing the benefits of studying in New Zealand.

    Feedback from participating English Language Schools was also positive. One event participant said: “Agents and students asked focused questions, it was pleasing to see the high levels of interest studying at a New Zealand English Language School”. 

    The participating schools included: ABC College of English, Auckland Institute of Studies, Christchurch College of English, Languages International, Mount Maunganui Language Centre and Worldwide School of English. 

     

  • New global campaign invites students to discover what New Zealand can teach them

    The ‘New Zealand Taught Me’ campaign was launched on 11 August and has started to roll out across key global markets, showcasing the unique value of a New Zealand education through the voices of its alumni.

    Real stories with real impact

    At the heart of the campaign is a 30-second hero video, backed by a suite of alumni stories that highlight the life lessons and experiences gained while studying in New Zealand. 

    Hero video 

    New Zealand Taught Me hero video

    Alumni stories

    Gabe | New Zealand Taught Me

    Suvan | New Zealand Taught Me

    These stories aim to connect emotionally with globally minded students and their families, showing that learning here goes far beyond the classroom.

    Why now?

    The campaign is a strategic move ahead of the full launch of a global brand platform for New Zealand international education. 

    It’s designed to deliver strong results in high-growth markets, replacing the previous ‘Learn New Every Day’ campaign in nine countries: China, India, Japan, South Korea, Sri Lanka, Thailand, the Philippines, the USA, and Vietnam.

    A welcoming message

    ENZ Brand Lead Nick Sinclair said the campaign is a major opportunity for us to present New Zealand as the living and breathing learning destination that is. 

    “We want to show students how in New Zealand knowledge comes from everywhere.”

    “Given the shifting global climate that we are currently seeing with international education, it's a timely opportunity for New Zealand to strengthen its position as a welcoming and inclusive destination.

    “The message to students is clear: we’re open, and you’re welcome,” Nick said.

    A fresh direction

    ‘New Zealand Taught Me’ signals a shift toward a more emotionally resonant and globally competitive brand identity. It positions New Zealand as a vibrant, welcoming learning environment where knowledge comes from everywhere, not just the classroom.

    Where to see it

    The campaign has started to appear across paid digital media, the ENZ Study with New Zealand website, and all communications with prospective students. 

    ENZ encourages education agents and partners to use the market-specific materials in their promotions. 

    These assets are live on ENZ’s Brand Lab for you to make the most of:

    • Translated hero videos
    • Translated Alumni videos across education sectors
    • Social media guidelines (coming soon)
    • A sector engagement pack (coming soon)

    Contact ENZ Brand Lead Nick Sinclair via Nick.Sinclair@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.

  • New Zealand education fair caps off busy season of engagement in Thailand

    The New Zealand Education Fair 2025 at Samyan Mitrtown Hall attracted over 2,500 registrations and welcomed 1,763 visitors –   a 20% increase from the previous year.  

    New Zealand Ambassador to Thailand HE Jonathan Kings (pictured second from left) alongside Thai alumni of New Zealand (from L to R) Dr. Arisarawan Tanasinsiri, Dr Teerawan Vanadurongwan and Jirayut Srupsrisopa.

    The event gave Thai prospective students and their families a chance to meet with providers from across New Zealand’s secondary, tertiary, and English language sectors. Attendees also heard directly from New Zealand Ambassador to Thailand, Jonathan Kings, along with three accomplished Thai alumni of New Zealand institutions. 

    Prospective students and their parents exploring New Zealand’s education offerings.

    Attendees of one of the five simulated New Zealand classroom sessions.

    The fair featured five simulated classrooms, offering hands-on experiences of New Zealand’s innovative, student-centred teaching style.  

    Awardee of the lucky draw air ticket campaign (pictured centre) alongside (from L to R) ENZ Market Manager Chor Pramoolpol, ENZ Regional Director Ben Burrowes, Kanchana Jangjaroen, Account Manager from Air New Zealand and ENZ Programme Manager Jaruwan Pongjaruwat.

    A popular initiative at the fair was the “Apply Now, Fly Free” campaign, where 39 New Zealand institutions collectively offered an air fare scholarship to students applying at the fair. A wide range of scholarships and study opportunities were also showcased. 

    Further activity in Chonburi, Bangkok, Chachoengsao and Chiang Mai 

    To build on the momentum of the fair, ENZ organised a roadshow to more than 15 schools across Chonburi, Bangkok, Chachoengsao, and Chiang Mai, engaging directly with students, parents, and school counsellors. 

    The agent seminar, held alongside the fair, brought together more than 100 education agents who received a market update from ENZ and other New Zealand government agencies on New Zealand’s education policies and programmes and networked with participating New Zealand providers. 

    Beyond Bangkok, New Zealand institutions extended their reach through agent-led mini fairs in Chiang Mai and Chonburi on 31 August, hosted by education agencies A&T New Zealand Centre and Infogroup Education, respectively. These events helped connect Thai regional audiences with New Zealand education opportunities. 

    Strategic partnerships between New Zealand and Thailand were also strengthened during the fair week, with a Memorandum of Understanding signed between Assumption College and seven New Zealand secondary schools. 

    ENZ Programme Manager for Thailand, Jaruwan Pongjaruwat, said the energy and enthusiasm from prospective students and their parents across the events was heartening.  

    “This year’s fair and roadshow was a powerful demonstration of the growing interest in New Zealand education among Thai students and their families,” she said. 

    “We’re proud to work alongside our New Zealand provider partners and Thai agents to create meaningful pathways for students. These events are not just about recruitment — they’re about building long-term relationships and trust,” Jaruwan added. 

    Post-fair engagements continued in Chiang Mai, where ENZ held sessions with school counsellors and directors to explore collaboration opportunities. A dedicated agent function in early September further reinforced the important role that Thai education agents play in supporting student recruitment. 

    ENZ then joined a school roadshow in Udon Thani and Khon Kaen, promoting New Zealand education alongside a school cluster from Auckland and Nelson. The team visited three schools, engaging over 400 students with presentations on New Zealand’s secondary education system, and hosted a seminar in Khon Kaen for prospective students and their families. 

  • Farewell to a champion for international students: Jessica Phuang retires after years of dedicated service

    As a founding member of the Auckland Agency Group, Jessica played a key role in bringing together organisations to support the international student experience through tangible, cross-agency interventions.  

    One of her most impactful initiatives was the International Student Ambassadors programme, which helped students connect with the New Zealand Police, build trust, and learn how to stay safe while studying in New Zealand. 

    Known affectionately as “Aunty Jessica” by many students, she was often the first person they turned to in moments of need — sometimes even in the early hours of the morning. Her personal commitment to student wellbeing went far beyond her official role. 

    Jessica and her team also contributed to the development of safety resources for international students, produced in collaboration with ATEED and ENZ. Her work consistently reflected a deep dedication to ensuring international students had a positive and enriching experience in New Zealand. 

    ENZ Group General Manager International & Sector Engagement, Sahinde Pala, said Jessica has been a quiet force behind many of the initiatives that have shaped the international student experience in Auckland.  

    “Her warmth, her advocacy, and her ability to bring people together have made a lasting impact,” she said. 

     “She understood that international students are not just visitors — they’re part of our communities. Jessica’s work helped raise their profile and ensure they were supported, respected, and empowered,” Sahinde added. 

    Jessica also supported the development of a unique Auckland University of Technology (AUT) initiative that connected students with retirees, fostering intergenerational dialogue and community building – a project fondly remembered by many, including ENZ staff.  

    International students enjoyed learning about local New Zealand culture from senior citizens in Auckland. Read more here: AUT international students connect with senior citizens » Education NZ

    ENZ extends its heartfelt thanks to Jessica for her years of service and support, and wishes her all the very best in her retirement. 

  • Apply early and get ahead of the student visa peak

    Immigration New Zealand (INZ) is approaching a peak period for student visa processing, which typically occurs between October and March as international students who are overseas prepare for the first half of the 2026 academic year.

    Get your application in early

    During peak periods, applications may take longer to process. To ensure timely visa decisions, prospective international students who are overseas are encouraged to submit their applications around 3 months before the intended travel date, as this provides the best chance of receiving a decision in time to begin study in New Zealand.

    Late submissions risk missing the start of study and may result in declined applications if key documents are missing.

    Students who are offshore and apply very early (for example, 6 months or more), may receive an approval in principle, allowing them to provide confirmation of study, funds transfers and tuition fee payment closer to their study commencement.

    Check the recent processing times for student visa applications.

    Student visa wait times

    Changes to student visa work rights

    Visas granted on or after 3 November 2025 will include a condition allowing up to 25 hours of work a week during term time, including those approved after that date from earlier applications.

    If your visa is granted before 3 November 2025, the current 20-hour a week work limit will still apply. If you would like to work more hours after that date, you will need to apply for a variation of conditions to update your visa.

    Upcoming changes to student visa work rights

    To support a smoother and more transparent application process, INZ has moved international student visas to a new enhanced Immigration Online system.

    The new form is tailored to each applicant’s situation. It asks only relevant questions and provides clear guidance throughout. It also provides real-time status updates and email notifications, giving students and their advisers greater visibility of application progress and clarity around any required actions.

    While the new form may take slightly longer to complete, the additional information collected upfront is expected to reduce overall processing time.

    Applying on enhanced Immigration Online

    Students applying for the following visa types will be automatically directed to a redesigned, dynamic application form:

    • English Language Student Visa
    • Exchange Student Visa
    • Fee Paying Student Visa
    • Pathway Student Visa
    • NZ Government Scholarship Student Visa
    • Foreign Government Supported Student Visa

    Applications submitted on or before 17 August 2025 will continue to be processed, and students will retain access to upload documents and respond to Immigration New Zealand requests until a decision is made.

    Draft applications not submitted by 17 August 2025 can still be completed and submitted until 17 September 2025.

    After 17 September 2025, all remaining drafts will be deleted, and a new application using the enhanced form will be required. The new student visa application forms on enhanced Immigration Online include built-in guidance to support applicants. It helps ensure they understand what is being asked and provides easy access to information to help them answer questions accurately.

    Help us process your application faster

    To avoid delays, students should ensure their application includes all required documentation. INZ may not contact applicants if key documents are missing, and incomplete applications may be declined.

    INZ understands that some students may face delays in obtaining final academic documentation required for their application.

    We recommend you apply as soon as you have the required documentation or contact your education provider to see if a conditional Offer of Place is available, so you can submit your student visa application and get the process underway.

    If you do apply late, your application may not be processed in time for your study in New Zealand.

  • New Zealand shines at the 35th annual EAIE Conference

    Education New Zealand Manapou ki te Ao (ENZ), in collaboration with all eight New Zealand universities and UP Education, demonstrated a commitment to international education and partnership. 

    The conference’s theme 'Go Create!' set the tone for a flurry of meetings and engagements between New Zealand representatives and international partners centered on innovation and collaboration in international education. 

    The New Zealand Pavilion proudly unveiled the refreshed Education New Zealand brand, featuring a sleek, modern design that aligns with the iconic New Zealand Government fern. This updated visual identity reflects the quality, ambition, and global impact of New Zealand’s international education offering. 

    The pavilion also showcases imagery from the new global campaign, "New Zealand Taught Me", which highlights how knowledge is nurtured across the country. Through powerful alumni stories, the campaign illustrates the transformative experiences international students gain in New Zealand. 

    From L to R: ENZ Chief Executive Amanda Malu, New Zealand Ambassador to Sweden HE David Taylor and ENZ Associate Director of Engagement Europe Olga Elli at the New Zealand pavilion.

    A key event of the week was the New Zealand networking function, hosted by New Zealand Ambassador to Sweden and the wider Nordic region, HE David Taylor. ENZ representatives and visiting New Zealand institutions utilised the opportunity to connect and share with partners from across Scandinavia.  

    EAIE is one of the most significant global gatherings for international educators, government agencies, and academic leaders. It provided a valuable opportunity for New Zealand education institutions to engage with peers, present their offerings, and foster meaningful partnerships all in one place. 

    ENZ Chief Executive, Amanda Malu, said EAIE was a powerful reminder of the opportunities that lie in international education.  

    " From reconnecting with long-standing partners to exploring new possibilities, the energy and interest in New Zealand education was truly exciting,” she said.  

  • New Zealand Taught Me: Campaign toolkits now available 

    Stakeholder-specific guidelines are now on ENZ BrandLab – empowering our partners to make the most of this campaign.  

    Check out the guidelines  

    Where to view the New Zealand Taught Me campaign assets 

    ENZ has a tailored NZ Taught Me campaign toolkit for our international education sector partners.   

    The toolkit is now available on BrandLab to download, click here to view the campaign resources available to you.  

    These comprehensive resources includes all campaign assets, social copy and translations, which you can use across your communication channels. It also provides clear guidelines to help you adapt the campaign messaging and create your own content that highlights the value of a New Zealand education.  

    Together, we can amplify the campaign and strengthen New Zealand’s global position and tell a distinctive story to set New Zealand apart from international competitors.  

    Contact ENZ Acting Brand Lead Rachel Stanion via Rachel.Stanion@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch. 

     

  • International students report high satisfaction as New Zealand sees steady recovery in enrolments

    This year, 87 percent of students gave a positive rating of their overall experience, maintaining the upward trend seen in 2024 (86%). The proportion of students who rated their experience as ‘excellent’ rose to 43 percent, a two percent increase from the previous year. 

    These strong satisfaction results come as international student enrolments in New Zealand continue to grow. Between January and April 2025, 63,610 international students were enrolled with New Zealand education providers, a 16% increase compared to the same period in 2024 (54,690), and a 49% increase on 2023 (42,700). 

    All education subsectors saw growth, with Private Training Establishments (PTEs) showing the strongest increase at +41% compared to 2024. 

    China and India remained the top source markets, followed by Japan, South Korea, Sri Lanka, USA, Nepal, the Philippines, Thailand, and Germany. Notably, Sri Lanka rose to fifth place (from ninth), and Nepal to seventh (from eleventh), reflecting shifting dynamics in student mobility. 

    What students value most  

    Students were most positive about the people and connections they made in New Zealand (92%), the quality of their education (90%), their arrival and orientation experience (89%), the ease of making study arrangements (87%), and their overall living experience (87%). 

    International students’ experiences of making study arrangements have notably improved, with 80 percent of students rating their experience with the visa application process positively (up from 78% in 2024), and 74% positively rating the time taken to get their visa (up from 64%). 

    Education New Zealand and Immigration New Zealand will continue to collaborate on provision of information to students to ensure an enhanced student experience. 

    The survey also shows an increasing proportion of international students regard New Zealand as offering good value for money, with positive perceptions rising from 65% to 76%. 

    Education New Zealand's Chief Executive, Amanda Malu, said the results reflect New Zealand’s ability to provide a high-quality education within an environment that fosters meaningful connections and relationships.

    “This is encouraging news for New Zealand. The fact that students continue to rate their experience here as excellent is a credit to our education providers and speaks to the warmth of the welcome our communities extend to international students,” she said.

    “We’re seeing a steady and encouraging recovery in international education. It’s not a boom, but a sign that our collective efforts are making a difference. What matters most is that students are not just coming to New Zealand, they’re having a high-quality experience that supports wellbeing and a sense of belonging.”

    “Under the International Education Going for Growth Plan, we’re focused on thoughtful, sustainable growth. These insights help us ensure that our progress is not just about numbers, but about delivering long-term value to students, communities, and the wider economy.”

    Education New Zealand’s Director Insights and Performance, Marie Clark, said the survey continues to be a key piece of work for ENZ and a useful tool for the international education sector. 

    “It remains the only national survey focused on international student experience in all subsectors in New Zealand. With several years of data now collected, we’re building a meaningful picture of student experience over time,” she said.  

    “The ability to break down insights by variables like country, sector, and gender makes the dataset especially useful. We expect the report and Tableau dashboards will be very practical resources for anyone working in the sector,” Clark added.  

     For further information: 

    • Sai Raje | Senior Communications Advisor, Education New Zealand Manapou ki te Ao 
      sai.raje@enz.govt.nz | +64 21 479 649 

    Notes to Editors: 

    About the New Zealand International Student Experience Survey 2025 

    The survey aims to better understand the overall experience of international students enrolled with New Zealand education providers, as well as recent graduates. It also identifies areas for improvement to enhance the student journey. 

    Fieldwork was conducted from 28 April to 19 May 2025 with 5,420 respondents across all education subsectors and stages of study. 

     About Education New Zealand Manapou ki te Ao 

    Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.

    With approximately 85 staff in 13 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics (New Zealand Institute of Skills and Technology Te Pūkenga), and universities.

    Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.

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