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ENZ launches digital Media Centre
ENZ Chief Executive Grant McPherson said the ENZ Media Centre will act as an entry point for international and New Zealand media to spark their interest and improve their understanding of the richness and breadth of New Zealand’s international education offering.
The Media Centre will start small but grow over time – helped by contributions from education providers. Their stories will range from profiles of their world-leading research and academics to innovative teaching programmes and unique courses.
“Each year, New Zealand attracts some 125,000 international students to our shores for the education experience of a lifetime. But the excellence, quality and diversity of these experiences is not widely understood.
“Through the Media Centre, we hope to broaden the discussions about what international education in New Zealand covers. For example, in addition to stories profiling international students in New Zealand, we will also share news about New Zealanders studying and interning offshore and the success of New Zealand education exports on the world stage.”
The content and design of the Media Centre is a result of consultation with ENZ’s international staff and PR agencies as well as discussion with education providers, regional economic development agencies and peak bodies. All content – written stories, listicles, think pieces, infographics and photography – is free to use.
“Telling the story about international education in New Zealand is an important part of ENZ's work. Last year, we worked with marketing and communication agencies in nine markets to generate more than 2,000 pieces of coverage. The Media Centre will support these efforts and help to lift the quality and quantity of coverage, including more up-to-date stories direct from our education providers,” said Grant.
Visit the Media Centre here: https://media.enz.govt.nz/
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ENZ working with INZ
John Goulter, General Manager, Stakeholder and Communications, says “ENZ has been continuing to monitor international and domestic market reaction to student visa processing delays being experienced”.
John confirms “ENZ is working with INZ to find ways to help providers through the current situation. Both agencies have developed a joint work programme. High level deliverables have been agreed and detailed planning is underway”.
Priority areas for the work programme include an overarching plan focused on communicating what INZ is doing to address processing pressures and how INZ and ENZ can align activities to help providers deliver on the goals of the International Education Strategy – to attract high quality students – including:
- Information-sharing in relation to ENZ marketing strategies
- Developing visa application checklists to help students provide complete applications.
- Early communication of concerns/issues identified that could affect the sector (e.g. emerging immigration risks identified in markets, where appropriate)
- Co-developing market reports to help the sector with key information about priority markets
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ENZRA fairs in India
To register, select the event you want to attend online, click ‘Contact Us’ and enter your details. An email will go directly to the agent who will provide you with a registration link. Registration for ENZRA fairs will be on a first in first served basis.
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EIT signs MOU with Sunway University in Malaysia
The MOU, signed on 27 May at a ceremony at Sunway University in Selangor, Malaysia, will see the two institutions working together to promote education pathways and short-term student and teacher exchanges.
New Zealand High Commissioner to Malaysia, Hunter Nottage, said he welcomed the new collaboration agreement.
“It’s fantastic to see a New Zealand institution enter into this agreement with a Malaysian university, and I hope this new partnership offers Sunway University students an opportunity to experience a New Zealand education,” Nottage said.
EIT International Marketing Manager, Helen Kemp, said the MOU would pave the way for collaborations between the two institutions, particularly with art and design qualifications.
“This is a great opportunity for bringing together New Zealand and Malaysian cultures and ideas that could benefit the design community as a whole,” Kemp said.
“Sunway students in Malaysia who complete a two-year Diploma in Design will now be able to pathway into the EIT Bachelor of Creative Practice in New Zealand.”
Market Manager – Malaysia and Philippines, Desiree Lee, said the education relationship between Malaysia and New Zealand has continued to develop over the last 70 years.
“The first Malaysian students arrived in New Zealand in the 1950s under the Colombo Plan, and they returned home to make a big impact in Malaysia and on the world stage. Since then, the education relationship between the two countries has continued to develop with a steady growth in the number of Malaysian students in New Zealand,” Lee said.
“International collaborations and academic mobility between New Zealand and Malaysian education institutions are a great way to raise institution profiles but also to strengthen diplomacy and trade links over the long term.”
The MOU signing was followed by a discussion on possible areas of collaboration between Sunway University’s School of Arts and EIT’s IDEAschool, including short-term student and staff exchanges.
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ENZ announces Tripartite Fund awardees
The fund awards each university $30,000 to progress research with university partners in China in areas such as cancer research, national parks and conservation, and media and information.
The New Zealand-China Tripartite Fund is an ENZ-sponsored initiative that has been seeding research collaborations between New Zealand and Chinese universities over the last 15 years.
ENZ’s Regional Director – Asia, John Laxon, said ENZ was committed to showcasing and supporting the reputation of New Zealand universities in China, particularly their high-calibre researchers and postgraduate programmes.
“We look forward to further partnering with New Zealand universities, and to welcoming more Chinese students to study in New Zealand – ranked as the best English-speaking education system in the world by the Economist Intelligence Unit’s Educating for the Future Index 2018”.
2019-20 fund awardee Dr Mingsheng Li, Massey University, said he was excited about using tripartite funding to advance his work on developing media and information literacy (MIL) for students and teachers in China in collaboration with his university colleague, Professor Stephen Croucher and research partners at Shenzhen University and Yunnan Normal University.
The Tripartite Fund has helped cover travel and logistics costs for Associate Professor Mick Abbott of Lincoln University to collaborate with Tsinghua University and Kunming University of Science and Technology in conducing comparative research of Chinese and New Zealand national parks, and conservation and heritage areas.
Dr Abbott said the fund’s ongoing support had been invaluable in its outcomes for numerous staff exchanges and shared research outputs.
“It also enabled Lincoln [University] to work with partners to present an exhibition in Beijing in 2017 on the development of the National Parks in Aotearoa New Zealand, which over 50,000 people attended.”
Associate Professor Jun Lu said AUT was grateful for the Tripartite Fund which enabled them to start a great relationship with two Chinese universities.
“We established collaborative research projects in various health and medicine areas and expanded our research to three Chinese universities.
“The latest round of funding will enable us to consolidate existing ties and expand our collaboration to more Chinese universities and academics in all universities involved.”
New Zealand’s former Ambassador to China, John McKinnon, opening the exhibition on the development of New Zealand's national parks at the Museum of Chinese Gardens and Landscape Architecture in 2017. The project was made possible by the New Zealand-China Tripartite Fund.
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New Zealand alumni mentor prospective students in Korea
On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.
ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.
The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.
“The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.
“The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.
“It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”
Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.
Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.
The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.
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Chinese and Korean education agents visit New Zealand
The famil visit focused on promoting schools in Canterbury and Southland.
ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.
“The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.
“Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”
ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.
“New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.
“It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”
The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.
“He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”
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Around the world in five
GLOBAL
Becoming a global citizen – The power of an arts and social sciences degree
Computers may have speed, precision and data on their side, but how about creativity?
US
Bill aims to keep international student STEM talent in the US
Four senators have introduced a bill to remove “unfair barriers” for science, technology, engineering and mathematics (STEM) educated international students who want to work in the United States after completing their advanced degrees.
CHINA
Safety as crucial as rankings for study abroad
Students from China are as concerned about the safety of a study destination as they are about its education quality, according to the latest Beijing Overseas Study Service Association report.
JAPAN
New policy allows international students to launch businesses
International students in Japan can now apply for a special visa that will let them launch a business, a government measure that will be part of a new growth strategy for the country.
INDIA
Why the number of Indian students going to Britain is rising again
Post-Brexit, a number of UK government-led policies are making it easier for international students from India to choose postgraduate study in the UK.
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Are you ready for NZIEC 2019?
With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.
What’s on offer at NZIEC 2019?
This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.
The full programme is now available. Among the featured highlights are the following sessions.
- Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
- The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner.
- We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector.
- It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing.
- As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
- Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
- On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.
Find out more about what’s in the programme.
Places are selling fast!
Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.
If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.
About NZIEC
The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz
BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner.
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Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
