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ENZ hosts first agent-led fairs in Viet Nam
The fairs, held in in Ho Chi Minh City and Hanoi, attracted more than 500 prospective students and parents and featured 35 New Zealand providers.
Tam Le, ENZ’s Marketing & Strategic Relations Manager for Viet Nam, said the new agent-led fairs were part of ENZ’s wider efforts to work in close collaboration with one of our top education agents in Viet Nam during key recruitment seasons.
“Agent-led events such as these play a key role in raising the awareness of New Zealand education in during September/October, one of Viet Nam’s key recruitment seasons for international education.
“We are very happy with the quality of students who visited the fairs as well as their genuine enquiries about New Zealand and its education system.”
The fairs were a great opportunity for New Zealand education providers to showcase their internationally-recognised qualifications and to highlight the strong education links between Viet Nam and New Zealand, said Tam.
“It’s fantastic to see New Zealand emerging as a popular education destination for international students from Viet Nam.
“There has been a 62 percent increase in the number of Vietnamese students choosing to study in New Zealand in the first eight months of 2017, compared to the same period last year.”
A growing number of students are also choosing to study at New Zealand’s universities, with an 88 percent increase in the number of Vietnamese students in the first eight months of this year compared to 2016.
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Cricket star hits home the NZ education message
Stephen is supporting the strategy by helping to raise New Zealand’s profile as an education destination among India’s leading universities, faculties and students in the South and West of India.
Stephen’s own brand, shaped from his outstanding international cricket career, resonates enormously right across India and his down-to-earth, humble Kiwi style works well with a wide range of stakeholders.
ENZ’s General Manager International, Peter Bull, was in India last week participating in promotional activities with Stephen and was thrilled both by the former world-class cricketer’s commitment to ENZ’s goals and by the publicity his presence creates.
“The attention on New Zealand education that Stephen Fleming generates among the students and faculties of important universities in India is absolutely tremendous.”
Stephen’s strong India connection can be traced back to 1994 when he faced India in his debut test cricket match. He is now the coach of the most successful Indian Premier League (IPL) franchise, the Chennai Super Kings (CSK), following an exceptional captaincy of the Black Caps.
Using Stephen’s profile in India during April means the three-day ENZ-Stephen Fleming programme of institutional visits and media interviews is happening against the backdrop of the IPL’s eighth season. As the most watched Twenty20 league in the world with a brand value of over US$7 billion, the IPL easily tempts business outside of cricket into action as excitement in India reaches fever pitch.
The first day of the programme took Stephen and ENZ to Hindustan University, a highly ranked engineering and technical college in Chennai, the day after CSK won its first match of this IPL season. The team won off the last ball, sparking even stronger media excitement.
Stephen pitched New Zealand education to more than 500 passionate students and staff at the university whose graduates regularly go abroad for postgraduate studies. Stephen also drew on his own education experiences, talking about his parents’ encouragement regarding the importance of education, and in the value education has had in shaping his future. This was later noted by the university’s reporting on the visit.
Stephen also talked to the audience about the quality of New Zealand’s education programmes, universities and work opportunities in areas including the Christchurch rebuild.

Above: Stephen Fleming delivering an inspirational speech to students and faculty at Hindustan University
“I believe in the value of an education from New Zealand, and I’m always thrilled at the enthusiasm these students show in what New Zealand can offer them in terms of our education proposition,” Stephen told ENZ staff.
The visit also included Stephen’s inauguration of a new cricket academy with some super-star batting by the New Zealand education brand ambassador and an on-air interview at Chennai’s leading English language radio which has an audience of 600,000.
Stephen and the ENZ team finished the day with three print media interviews, with Stephen continuing to prove his worth by bringing cricket conversations back to the benefits of a New Zealand education. He also announced a New Zealand education t-shirt design competition open to students from leading fashion schools in India. Building on recent media success from two fashion-related Prime Minister’s Scholarship for Asia group tours to India, and on New Zealand’s creative, innovative, fresh-thinking approach, the design competition is targeting a niche audience in a market known for engineering, business and IT. The competition closes on 1 July when Stephen Fleming will be photographed in the winning design.
Stephen Fleming and ENZ will be in Mumbai on 16 April and Bangalore on 21 April for more institutional visits and media interviews.
This month ENZ’s India team has also supported agent-led New Zealand fairs in Pune, Kolkata and Ahmedabad with institutions pleased with the quality of students overall. A fourth agent fair is scheduled for Cochin on 21 April while the team also supports a Christchurch Educated mission in-country.
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Launch of a visa-free guide for students
To help students prepare to enter New Zealand, Education New Zealand and Immigration New Zealand have launched a guide including the information required to enter New Zealand visa free. The guide is also available in Arabic and is particularly helpful for students travelling from the Gulf-Co-operation Council Countries during the Northern Hemisphere summer. You can check out both versions of the Travelling and Studying in New Zealand guide here.
Further translations will be added in due course.
If you've got students travelling to New Zealand from visa-waiver countries, or you're a student advisor in these countries then you may want to consider familiarising yourself with, and distributing the brochure.
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Christchurch - Sichuan partnership deepens
The visiting group consisted of representatives from provincial government, business, tourism, education and the arts. The event was formally opened by the Vice-Chairman of the Sichuan Provincial People’s Congress, Mr Li Xiangzhi and Associate Minister for Tertiary Education, Skills and Employment Hon Louise Upston.
In her address, the Minister noted: “the two regions also have a passionate interest in education, which is my particular area of focus. We both value the contribution international education makes to enrich the diversity of our respective communities. We also know that as the world becomes ever more inter-connected, learning about people from other cultures and environments is critical.”
Education was a particular focus of the visit, building on agreements developed since 2013 between the Sichuan Education Department and Christchurch Educated.
During “Splendid Sichuan” the parties signed an implementation plan for 2015-16, confirming plans for future inbound exchange activity. Sichuan Education Department presented Christchurch Educated with 15 full scholarships for Christchurch students to study in Sichuan.
During a Tertiary Education Forum leaders from both regions discussed plans for developing closer partnerships.
Sichuan and Christchurch share common experiences in recovering from major earthquakes and some of the future education opportunities will be focussed on this. Christchurch Mayor Lianne Dalziel led a Christchurch delegation to China last month and in her visit to Sichuan emphasised the developing close relationship between the regions, evidenced by the progress made in developing education alliances.