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  • Letter from the CE: Living the brand

    I would like to offer a very big thank you to education providers up and down the country for the genuine support and compassion you gave to your students and families after the terrorist attacks in Christchurch. You embodied New Zealand’s brand values.

    I would especially like to acknowledge the work that went into ensuring accurate, appropriate messages were given to students, parents and other key parties, and the ongoing efforts to visit, and speak and comfort, affected people personally.

    Because of this amazing level of support, international students are continuing to have positive experiences in New Zealand. We have heard of very few cases of international students returning home, and in some cases, the warmth in our response has only reaffirmed their decision to study here.

    Here at ENZ, we are continuing to respond in a market-specific way to ensure New Zealand remains a sought-after study destination.

    These progressive and inclusive values Kiwis have demonstrated in recent weeks will be reflected in the ‘Think New’ brand refresh currently underway. It strengthens New Zealand’s identity as a welcoming study destination for all students, with strong cultural values and a future-focussed teaching style and learning environment where students can prepare for the future.

    We look forward to sharing it with you later in the year.

     

    Grant McPherson

    ENZ Chief Executive

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  • Letter from the CE: Celebrating our success

    Following our terrific success at the New Zealand Direct Marketing Awards, we have now had some international award successes.

    Our Director of Student Acquisition, Euan Howden, has won a Marketo Revvie Award for Fearless Marketerfor leading ENZ’s database marketing transformation, and our Communications team has won a prestigious Gold Quill Award for ENZ’s efforts to build a greater understanding of international education in New Zealand. 

    We’re in good company – being internationally benchmarked alongside global heavyweights.

    But this work has not happened in isolation. We owe it in large part to our collaboration with many representatives from across New Zealand’s international education industry. These awards are also a result of your much-valued ongoing support and assistance.

    We had a clear purpose behind our approach: to provide the best support we could to New Zealand's education sector. Importantly, this work is well-aligned with the goals of our International Education Strategy and is a great reflection of our commitment to achieving sustainable growth, delivering an excellent student experience and fostering global citizens.

    We want to continue to deliver value to the sector, and always welcome your feedback. I encourage education providers and regional partners to attend ENZ’s ongoing industry engagement events and workshops. It’s a fantastic opportunity to connect with our talented team, pick their brains and find out how we can help you in your efforts, from recruitment through to advocacy.

    I hope you’ll join me in congratulating our teams who led this work.

    On behalf of ENZ, we look forward to continuing to work together to make New Zealand a special study destination for students from all around the world.

    Grant McPherson

    ENZ Chief Executive

    Grant McPherson

     

     

     

     

     

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