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On the ‘road’ again
ENZ’s team in South Korea, in partnership with the Seoul Board of Education, held their first-ever online school roadshow this October. It aimed to give Korean students a better idea of New Zealand and inspire them to study here in the future.
Virtual webinars were delivered to over 500 students at 13 Korean high schools. Before each webinar, students were asked to send in their questions about New Zealand education, so their presentation could be tailored to reflect their interests.
New Zealand Ambassador to Korea, Philip Turner, supported the roadshow with a pre-recorded video.
“This strategic engagement with the Seoul Board of Education is an example of how we’re working with key in-market stakeholders to keep the dream of New Zealand education alive in the hearts and minds of our future international students,” ENZ Regional Manager – East Asia, Ben Burrowes says.
Maintaining the New Zealand brand in our offshore markets is a key part of the third workstream of the Recovery Plan for international education, ‘Transforming to a more sustainable future state’.
Elsewhere in Korea, ENZ working on connecting NZ schools with Korean schools for virtual language exchanges. In September, Team Korea launched a digital platform for a local Korean audience that shares positive stories about New Zealand’s COVID-19 response, institution updates, and inspiring stories of Korean international students.
“Before COVID, Korea was the fourth-largest student source country for New Zealand’s international education sector,” Ben says. “In 2018, nearly 2,500 Korean students studied at New Zealand schools, a five percent increase on 2017, and our market research indicates that the interest in a New Zealand education certainly still remains. It’s therefore vital that we maintain our brand presence and help to build a pipeline of Korean students for our institutions.”
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From the Acting CE: NZIEC KI TUA a great success
Kia ora e te whānau,
What a few weeks it has been! The 31st New Zealand International Education Conference (NZIEC) KI TUA was the absolute highlight of the past month. It was a huge success and a huge undertaking involving all parts of the Education New Zealand Manapou ki te Ao.
It was an incredible honour for Manapou ki te Ao and the international education sector to have the President of India, Honourable Smt Shrimati Droupadi Murmu, address delegates.
In her keynote, President Murmu spoke about the strong and growing education ties between India and New Zealand and about how she saw education institutions in both countries collaborating in a number of fields, including vocational education, machine learning, AI, environmental studies, as well as cultural exchanges. She also placed great importance on the power of knowledge as an enabler of connections between our people. In closing, she expressed heartfelt gratitude to ENZ and our Government for honouring India in such a special way.
I also attended the State banquet at Government House in honour of the Indian President and took the opportunity to brief Ministers and senior New Zealand Inc officials present on the value of the President’s attendance and words at our conference.
Ahead of the conference, ENZ Board Chair Tracey Bridges and I were delighted to welcome Dr Fanta Aw, the Executive Director and CEO of NAFSA, and Dr LaNitra Berger, a NAFSA Board member, with a mihi whakatau at our Wellington office.
NAFSA, which is the Association of International Educators, annually hosts the largest global professional learning and networking event for all international educators and organisations that support international education. The meeting was a welcome opportunity to connect with the leaders of this important organisation. Dr Aw’s keynote laid clear the importance of international education and the challenges it faces.
I am incredibly proud of what was achieved collectively by ENZ and the whole sector at NZIEC KI TUA. It speaks positively of the progress made over the past two years since the borders reopened and the energy and drive we are all bringing to keeping the momentum.
To those of you that made the time and for the many who travelled from afar to attend, thank you! It was an absolute pleasure to have you in Te Whanganui-a-Tara Wellington.
Ehara taku toa i te toa takitahi, engari kē he toa takitini
My success should not be bestowed onto me alone, it was not individual success but the success of a collective.
Ngā mihi
Dr Linda Sissons
Acting Chief Executive
Education New Zealand | Manapou ki te Ao
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NZ’s education brand remains stable despite border closures
A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions:
- How is the demand for international education changing post-Covid 19?
- How is New Zealand’s brand as an education destination being impacted?
“This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.
“It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.”
More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country.
Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.
The core reasons why students are considering studying offshore haven’t changed:
- to live and travel overseas
- to meet new people
- to enhance their employability.
The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery.
Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries.
For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ.
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Education New Zealand hosts first-ever NZ-China Education Week
Early Childhood Education Symposium
The inaugural New Zealand-China Early Childhood Education Symposium with China Centre for International People to People Exchange (CCIPPE), an agency under the Ministry of Education of China, was well-received by the audience of over 1,000 people.
ENZ General Manager – International, Lisa Futschek, provided opening remarks alongside distinguished officials from China who expressed support for the dialogue around ECE to continue between our two countries.
“It was very moving to hear Deputy Director General Xiaochun YANG speak te reo Māori in his closing remarks,” ENZ Director – Greater China, Miranda Herbert, said.
“The ECE Symposium highlights the special relationship between New Zealand and China and our long history of engaging in bilateral dialogue in a variety of education related fields to learn from each other.”
Educators tune into the ECE Symposium.
Part of the success of participation was due to CCIPE’s social media post which attracted over 8000 reads (pre-event). CCIPPE article with photos: 2020中国-新西兰学前教育研讨会在线成功举办 (qq.com)
The entire symposium was bilingual – no small feat in a virtual environment. ENZ used subtitles on pre-recorded presentations, interpretation for the live speakers and engaged a bilingual MC with experience in the ECE field.
University of Auckland Associate Dean International – Faculty of Education and Social Work, Marek Tesar, presented a session at the symposium titled “How ECE Teachers Shape Our Children: Fostering Quality ECE Teachers—Formal Education and Professional Development."
“A fantastic event, which brought together an interdisciplinary group of people to discuss the important topic of early childhood education. It has emphasised the many opportunities for ongoing collaboration between New Zealand and China and I hope that this is the first of many such symposia – hopefully in person next time!” he said.
Watch the recording
To view the recorded symposium, please log back into your ECE Symposium Attendee Login. Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, navigate to Floor Plan and click “Education Symposium 2020”
Then you will see this screen to click “Playback”
The Southern Institute of Technology (SIT) present at Sino-New Zealand Higher Vocational Education.
8th Sino-New Zealand Higher Vocational Education Conference
This year’s Sino-New Zealand Higher Vocational Education conference moved to a virtual platform this year which enabled continued dialogue between New Zealand and China.
Over three half-days, it focused on challenges and innovations in online learning and international collaboration for managers, teachers and researchers in vocational education and training.
Conference organisers, Wintec and co-organiser, Skills International worked closely with China partners Tianjin Light Industrial Vocational Technical College, Qingdao Vocational Technical College and Central Institute for Vocational Technical Education to deliver an engaging event for the live audience in Tianjin and the virtual attendees.
Agent Seminars
The Agent Seminars reached an audience of 500 attendees from across the Greater China region over two days.
Agents were welcomed by New Zealand’s Ambassador to China, H.E. Clare Fearnley, heard from Immigration New Zealand, Tourism New Zealand, and even learned how to order a green tea in te reo Māori.
With over 44 New Zealand institutions and regions exhibiting in the virtual exhibition hall, agents were able to connect through the virtual meeting rooms to have one-on-one conversations. ENZ trialled a virtual conferencing platform created for the China market that allowed our Chinese agents to join via WeChat and tailor their view to local language.
ENZ wants to thank all the exhibitors, presenters and attendees who participated in New Zealand Education Week to help make it a success and we appreciate your adaptability to a China-friendly virtual platform.
ENZ has received great feedback from both sides on the programme and future partnership opportunities – there is a strong desire to continue dialogue.
Watch the recording
Note, the Agent Seminars were over two days and the majority of presentations are in Chinese language.
To view the recorded seminars, please log back into your Agent Seminars Organization or Attendee Login.
Didn’t have a registration? Choose Attendee Registration and complete the registration on this website: https://event.dragontrail.com/NZedu/en
Once logged in, please navigate to Floor Plan and click “Agent Seminar Presentations”.
Then you will see this screen to click “Playback” for either 25 or 26 November.