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• Vietnamese alumni promote New Zealand education

  Van Banh, ENZ’s Market Manager for Viet Nam, said this was the first alumni event co-hosted by ENZ and the New Zealand Embassy, and was a great chance to recognise alumni and explore how ENZ can work with them to promote New Zealand education in Viet Nam.

  “Many of them remain champions of New Zealand education offerings, and in Viet Nam, they are very high profile among prospective students. Vietnamese students here really look to speak to our alumni, so it is crucial that ENZ leverages the alumni network to profile New Zealand’s education.”

  “For this reason, we always invite our alumni to attend education fairs to answer enquiries about life and study in New Zealand. Their anecdotes and experience really make an impact on the minds and dreams of prospective students.

  “The alumni themselves see these kinds of events as an excellent opportunity to network and exchange ideas for building up a New Zealand-educated community in Viet Nam.”

  At the event, Wendy Matthews, New Zealand Ambassador to Viet Nam, spoke about the important role of alumni and the value of cultivating long-term global connections.

  

  New Zealand Ambassador to Viet Nam, Wendy Matthews.

  Three alumni in attendance, Phong Ngo (Victoria University of Wellington), Van Nguyen (Otago University) and Thu Trang (Victoria University of Wellington) are giving back by setting up an association for New Zealand alumni in Viet Nam and helping prospective students keen on pursuing education in New Zealand.

  ENZ’s Viet Nam team will be running an Alumni Advocacy Campaign in October/November this year. It will feature Vietnamese alumni’s success stories and will also include ENZ-facilitated workshops and one-on-one consultation sessions for prospective students to learn from alumni.

  Approximately 2,500 Vietnamese students studied in New Zealand in 2017, the majority at university level.

• ENZ Regional Partners Workshop lands in Queenstown

  This was ENZ’s twelfth Regional Partners Workshop, coordinated under ENZ’s Regional Partnership Programme which aims to ensure that regions throughout New Zealand increasingly share the benefits of international education.

  Jo Keane, ENZ Business Development Manager, said the workshops are a chance to bring together regional representatives of international education to receive professional development training and learn the latest news and updates from ENZ.

  “ENZ is committed to the development of international education in the regions. We work closely with our Regional Partners across 15 regions to grow value, deliver an excellent student experience and create global citizenship opportunities – in line with the goals of the International Education Strategy.

  “Of course, our regional partners need to ensure their local communities see the benefits of international education too. For this reason, a key focus of the latest workshop was empowering our regional representatives to ‘Tell the Story’ of international education in their communities, with a session on news media and communication skills.”

  The group also heard presentations from representatives of Destination Queenstown, Queenstown Resort College and Queenstown Lakes District Council on the opportunities and challenges for the region across tourism, infrastructure and international education.

  Representatives from the Secondary International Education Business Association (SIEBA) also presented, focussing on partnership with the regions.

• Kiwi mobility in the GIC spotlight

  Brett Berquist, University of Auckland Director International, says while New Zealand counts 4.5 million people onshore, another 15% of Kiwis reside abroad. 

  “New Zealanders travel – for work, for study and for the joy of it. The Kiwi cultural phenomena of the ‘Big OE’ is a key part of this international experience.

  “In particular, New Zealand university graduates have among the highest mobility rates in the world. One in three domestic university graduates are overseas within seven years of graduation, and 41% of doctoral graduates are on their OE within five years of graduation, according to the Ministry of Education.  

  “Traditionally, the OE has been a post-graduation undertaking, but we see that the current generation is keen to begin their OE during study and are particularly driven by employability outcomes. Most Kiwis then return to our shores with new skills and experiences to contribute to our community and economy.”

  In 2017, the University of Auckland received more than 400 applications for 10 eight-week internships in Mumbai, India. Since then, more than 100 students have participated in global internships enabled through ENZ’s Prime Minister’s Scholarships, or self-funded. 

  “Demand is growing for global internships among our students. They understand the value of work-based learning opportunities and increasingly can see the connection to international experience also,” said Brett.

  This increasing interest in offshore learning experiences is encompassed in goal three of the New Zealand International Education Strategy – global citizenship.

  New Zealand representatives from the University of Waikato, Canterbury University, Victoria University of Wellington, Auckland University of Technology and the University of Auckland will present at the GIC on their own experiences in growing participation in global internships, including perspectives from student participants.

  These sessions will enable conference delegates to learn more about how New Zealand is engaging with global internships through analysis and case studies of different models for work-integrated learning being implemented across the country.

  The 2019 Global Internship Conference will take place on 2-5 July, bringing together more than 300 delegates from around the world to discuss integrating employability and internships with study. 

  To register or to find out more about the GIC, click here.

• New Zealand alumni mentor prospective students in Korea

  On 5 June, the mentoring session in Seoul brought together 15 New Zealand-educated alumni who offered practical tips and advice to 55 prospective students interested in studying in New Zealand.

  ENZ worked with the Kiwi Alumni Group members, who volunteered to mentor students (with parents also in attendance) at the session.

  The mentoring session was held at the residence of the New Zealand Ambassador to South Korea, Philip Turner, who welcomed the students and alumni mentors.

  “The session was a great example of NZ Inc agencies working together and leveraging our networks. It was fantastic to see such strong interest in the session from students and parents,” Turner said.

  ENZ’s Senior Market Development Manager – Korea, Kay Lee, said she was pleased with the success of ENZ’s first mentoring event in Korea.

  “The session was a valuable opportunity for prospective students to mingle with New Zealand alumni and learn about their experiences of studying and living in New Zealand,” Kay said.

  “It was a way for prospective Korean students and parents to hear directly about authentic New Zealand experiences, and a meaningful way to engage closely with our alumni networks.”

  Two Korean speakers – a former student and the mother of a former student – addressed the meeting. Kiwi Alumni Group member, Susan Cho, spoke about how her New Zealand education experience positively influenced her career and life, while Sejin Oh, whose son studied in Tauranga for two years, talked about the value of a New Zealand education from a parent’s perspective.

  

  Mentor Sejin Oh, who lived in New Zealand for her son’s education in Tauranga.

  The event also included a networking session, where attendees had the opportunity to ask alumni a range of questions about life and study in New Zealand.

• E-News content refresh coming soon

  The E-News content refresh is the outcome of ENZ’s review of analytics over the past year. This has demonstrated our readers’ strong preference for forward-looking market insights and intelligence updates.  

  By tailoring the newsletter content to audience preferences, ENZ will be able to deliver a sharper, more insightful E-News to the international education sector.

  ENZ’s General Manager – Stakeholders and Communications, John Goulter, said that ENZ is keen to offer more value through E-News, which is ENZ’s main industry-focused channel.   

  “We want to ensure we’re using E-News to truly help international education thinking and deliver better value to industry,” John said.

  “With the new format, we will aim to share more market insights and updates from our International team and other sources, and articles on trends, new initiatives, research findings and other intelligence to help industry make informed decisions on marketing, student experience and adapting to the rapid pace of change in international education globally.”

  The changes mean that from August onwards, we will publish E-News monthly instead of fortnightly.

  The final fortnightly E-News issue will be published on 31 July, followed by a monthly issue starting the week of 19 August.  

• Massey and Education New Zealand collaborate on digital marketing service

  How prospective students interact with a New Zealand provider before they enrol can make all the difference, when it comes to whether or not a student makes the leap. EOS is a digital tool, managed by ENZ, that has the potential to improve this process significantly.

  EOS involves digitally linking up ENZ’s student-facing marketing platforms that provide tailored information about New Zealand with students offshore – such as www.studyinnewzealand.govt.nz, and Massey’s international student Customer Relationship Management (CRM) system. It works by sharing students’ interest in Massey (with their permission), with the university, allowing the Massey team to begin engaging with them through their own marketing processes.

  This service benefits both ENZ and Massey: Massey receives leads that ENZ has generated, and ENZ can keep an eye on students to help better understand what marketing activities generate applications that are the best fit for New Zealand.

  Massey Manager of International Marketing and Communications, Rachel O’Connor, estimates that the EOS saves about three minutes’ work on each prospective student. In just two months, that’s added up to just over 32 hours of her team’s time.

  “We’re improving our understanding of our students’ digital journey through seamless integration, improved automation and better reporting,” she says. “I love the fact that we can actually see things like the most popular courses, markets and demographics.”

  Of the prospective students ENZ has shared with Massey, 10 percent have started the enrolment process, and five percent have completed their application.

  EOS has been 18 months in the making – and its development has been a collaborative effort between ENZ, ENZ’s data partner SpeakData and Massey.

  ENZ Director Marketing Platforms and Campaigns, Euan Howden, says Massey saw the potential of the EOS pilot early.

  “The completed project is an excellent example of the value to be gained from partnerships – we’re already working on connecting more institutions to the EOS.”

  The EOS is currently available to all universities and some larger PTEs – and ENZ is looking at how it can also be of benefit to other parts of the sector such as schools and ITPs. Once the service has been fully established, ENZ will give further updates on its performance and rollout.

  If you would like to learn how your institution could use the service, please contact ebd@enz.govt.nz.

• Meet the team: Paul Irwin

  Hi Paul! What do you and the Partnerships and Marketing team do?

  My team grew out of the former industry and marketing teams, following an organisational change around a year ago. Our team’s purpose is ‘to partner with international education providers to transform students’ lives and create a thriving, globally connected Aotearoa New Zealand’.

  What this means in practice is that we aim to get the best alignment between the goals and capacity of our education providers with the aspirations and needs of our student audience.

  Day-to-day, we look after and develop the ENZ brand, marketing channels and campaigns, digital platforms, student experience, scholarships and industry relationships.

  How has your role evolved since you started at ENZ?

  I joined ENZ in 2015 as the General Manager – Marketing & Channel Development. That role has evolved a couple of times through to my current role spanning the marketing and education industry teams.

  Bringing our two teams together has been a big step forward. It’s given our marketers a much better insight into the needs of our providers and helped us to develop new ideas around marketing and product development with our industry.

  One example of this has been the development of our new creative platform, I Am New, for our Think New brand. We all know lots of students whose lives have been transformed as a result of a New Zealand education and their wider experience while here. And we know that the world needs a new approach and our Think New education can deliver this, supported by New Zealand’s biculturalism and progessive and open society.

  What I’ve found so far is that I Am New has resonated well with industry. It’s become almost like a rallying cry.

  Can you tell us a bit about your professional background?

  I’ve worked in marketing, publishing and advertising in New Zealand, London and in a regional role, based in Hong Kong.

  My role in Asia was a transformational one – it really opened my eyes to the dynamism and diversity of Asian markets. I was also lucky enough to see in the historic handover of Hong Kong from the British to the Chinese in 1997.

  In the 10 years before I joined ENZ in 2015, I worked for a range of advertising and marketing companies, and worked with clients like the Health Promotion Agency, Ministry of Education and Inland Revenue. Two of the highlights of that period were  working on the launches of the Prime Minister’s Education Excellence Awards for the Ministry of Education and the award-winning ‘What’s My Number?’ campaign for the Electricity Authority.

  How do you see marketing changing in the next few years, especially as digital transformation entrenches itself?

  Over the years I’ve seen lots of changes in the world we operate in, but believe that while technology offers new opportunities, the principles of marketing remain the same. You need to understand both your audience and your business model, have a strong brand and value proposition, and provide a great customer experience.

  I’ve worked in two significant industries, publishing and advertising, that have experienced major disruption and transformation. There’s always a spectrum from those resistant to change, believing ‘the proven ways’ are timeless, to those overhyping the radical nature of change. In my experience the truth lies somewhere in the middle, but the worst thing one can do is ignore change.

  And finally, it’s no secret around the office that your weekends look a bit different to your nine-to-five. Can you tell us a bit about that?

  My family lives on our 10 ha property in Marlborough. We have an organic vineyard, grow olives and keep a few animals (including, from time to time, mad sheep).

  We don’t make our own wine; instead, we sell our grapes to a local winemaker who markets under the award-winning organic label, The Darling. We do, however, produce our own olive oil.

  It’s a lot of hard work, but very rewarding. I grew up in mid-Canterbury on a farm near Rakaia, so working the land feels very natural to me and it provides a nice balance to my office-based role in Wellington during the week.

• International Student Hardship Fund

  Thank you for all the applications we have received.

  The Fund has now been allocated and we are no longer able to accept applications. 

   

  The Government has established a $1M hardship fund for international students to address urgent, temporary needs, for example temporary inability to access cash or because of reduced part-time employment.

  Criteria

  We welcome applications from education providers and organisations to apply for grants of up to $20,000 (GST not to be included) to enable you to provide eligible international students with direct financial relief or other support, including food parcels and support towards living costs.

  Organisations can apply for grants up to $20,000.

  Applications can be made from 21 May until funding has been allocated.

  Which organisations are eligible to apply to ENZ for grants?

  • Education providers who are signatories to the Code of Practice
  • Community groups
  • Peak bodies, or
  • Other organisations who currently work with international students and have the mechanisms and experience to support international students with hardship requests.

  Individual students and education agents may not apply to ENZ to access the fund.

  What grants are available?

  • Eligible organisations may apply for grants of up to $20,000 (GST not to be included) per request to the fund.
  • Grants are one-off; however, the same organisation may make additional requests after using their initial funding (subject to the availability of funding).

  What can grants be used for?

  The grants may be used to:

  • scale up existing student hardship initiatives
  • support eligible students through:
    • Direct cash grants
    • The purchase of resources on behalf of international students, such as food parcels, where this is appropriate.
  • The maximum amount that can be applied for is up to $1,000 per international student your organisation is supporting.
  • Funds may not be used for:
    • Salaries or staff administration costs
    • Funding for flights home
    • Tuition fees
    • Granting individual students support of more than $1,000 in cash or kind.

   Which students are eligible for support?

  • Grants can only be used to provide support to eligible students.
  • An eligible student is:
    • A current fee-paying international student, or enrolled as a fee-paying international student as at 23 March
    • Currently in New Zealand
    • In genuine, temporary hardship^[1]
    • Not eligible for other government financial support.
  • International PhD students paying domestic fees are eligible for the government’s domestic student hardship fund and should be encouraged to seek help from that scheme in the first instance.

   Table: Summary of eligible and ineligible students

  Eligible students	Ineligible students
  A current fee-paying international student, or enrolled as an international student as at 23 March. In genuine, temporary hardship.	International PhD students paying domestic fees. International students who are not currently enrolled or who were not enrolled as an international student as at 23 March. International students who are eligible for other government support.

   

  How do organisations apply?

  • To apply for grant funding, organisations must complete and submit an online application form to ENZ.
  • Organisations will need to provide the following information:
    • Their strategy and approach to identifying students in need, including outreach efforts and ensuring eligibility criteria are met
    • Estimated number of international students and basic demographics (e.g. age range, sector, nationalities, region)
    • Total amount requested, what it will be used for, and how it has been calculated
    • The organisation’s resources to ensure appropriate distribution
    • Agreement to meet reporting requirements (including publication) and to repay any underspend within 12 weeks of having been granted the funds
    • Invoice and bank details for payment.
  • Process –  Applications are now closed.
  • Assessment of applications will be completed within five working days. Approval will be notified by email, as will confirmation of distribution of funds.
  • Any queries about the International Student Hardship Fund can be sent to response@enz.govt.nz or raised with Sahinde Pala, Director of Student Experience & Global Citizens at Education New Zealand.

   Reporting requirements:

  • Organisations will need to report to ENZ on:
    • The number of students assisted, and basic demographics (e.g. age range, sector, nationalities, region of New Zealand)
    • The type of assistance provided
    • How much was provided.
  • To demonstrate programme outcomes, and as part of its commitment to ensuring value for money from expenditure, ENZ will publish reports from participating organisations in whole or part.

  Closing date

  Applications can be made from 21 May, until funding has been allocated.

  Further information

  Frequently asked questions are available here.

  Any queries or concerns about the International Student Hardship Fund can be sent to response@enz.govt.nz or raised with Sahinde Pala, Director of Student Experience & Global Citizens at Education New Zealand.

  Thank you for your assistance in helping to support international students currently studying here during these unprecedented times.

  [1] Organisations will have the discretion to determine what constitutes significant, temporary hardship in accordance with their existing policies and practices.

• Meet the Team: Matt Penney

  Could you please outline your own role and the role of the Corporate Services team?

  I head up our Finance and IT teams and sit on the leadership team. I am a member of the Audit & Risk committee and chair the Digital Steering group.

  Finance is responsible for paying our invoices, keeping accounting records, business partnering, helping to set budgets and reforecasting those as things change. We do a lot of reporting and work with tax people, auditors and do other forms of compliance. Audit NZ has awarded us their highest rating for the past three years.

  IT provides many of the essential tools, technology, and training for us to be able to do our job. ENZ is putting in place one of the most, if not the most, advanced IT-managed cloud computing solution within the public sector. 

  We operate in many different jurisdictions around the world, so we face many different challenges at a local level. We are also part of the NZ Inc government sector and there is a lot of knowledge and services that we can and do share with each other.

  How has COVID-19 impacted your team’s work, and what work do you have ahead of you with the recovery?

  In the current environment, we have helped to reconfigure ENZ’s work programme. We have supported the identification of new activities that support the international education sector, connect with the international students in New Zealand, and gather intelligence about the markets for New Zealand providers. I think we have all gone through a reboot the last few months and as is often said, “we should never let a good crisis go to waste” and miss the chance to make positive change.

  In terms of my team’s work programme, that’s actually full steam ahead. We have nearly completed our IT-managed cloud computing solution, desk phones have been replaced with soft phone telephony, we are trialling updated Zoom hardware, and putting in new, improved global managed internet connections. We are also go-live shortly with a new finance system to ensure ENZ staff can spend less time on administration and more time on value-add activities.

  Can you tell me a bit about your professional background?

  I belong to the New Zealand professional bodies for Directors and Chartered Accountants. and have 25 years of business experience in a mixture of private and public sector roles. Six years of that experience was gained in the UK and Ireland. I really enjoyed my time working overseas.

  I joined ENZ in 2014; this is my first government agency role.

  Accounting is a transferable skill, so I have had an interesting journey across many different sectors. I have toured around power stations, air traffic control towers, coal mines – who says accounting is boring!

  

   Matt (about to receive a hand up) competing in an adventure race in China. 

  What do you like to do in your spare time?

  My interests are built around my family; I am married with 11 and 8-year-old boys. I like my travel – one of the benefits of COVID is that my leave balance is now positive again!

  Once upon a time we backpacked our way around Asia and Europe and did a truck tour across southern Africa. I have been to something like 60 countries, but these days we do more family-friendly things like go to Ohope, Rarotonga and the South Island ski fields.

  I have done the annual Coast to Coast race across the South Island four times and Ironman NZ once. In the past couple of years I’ve tried adventure racing in China where we’ve won enough prize money to cover the costs of getting there. We raced in Wulong and I could not go all that way without popping in to see Felix in our nearest ENZ office in Guangzhou.

• New Zealand and Viet Nam commit to strategic education partnership

  A refreshed Strategic Engagement Plan on Education was signed this week between Education New Zealand (ENZ) and Viet Nam’s Ministry of Education and Training.

  The signing – ahead of a virtual leaders’ meeting between Prime Minister Jacinda Ardern and Viet Nam Prime Minister Nguyễn Xuân Phúc – marks the elevation of the two countries’ relationship to a ‘strategic partnership’ and heralds a deeper level of education cooperation.

  The renewed Strategic Engagement Plan 2020-2023 will feature initiatives across education sectors in New Zealand and Viet Nam, including joint programmes in the tertiary sector, innovative education models in blended and online delivery, continued collaboration to improve institution-to-institution partnerships for English language training, and alumni engagement.

  Among the refreshed plan’s proposed initiatives are innovative education models in blended and online delivery, which will be particularly relevant to how New Zealand and Viet Nam build on their education relationship in a post COVID-19 environment. 

  New Zealand will continue its commitment to support Viet Nam’s efforts in achieving its 21st century education objectives to produce well-trained, work-ready graduates with the skills necessary to compete in a rapidly changing global market.

  ENZ Chief Executive, Grant McPherson, said the Strategic Engagement Plan’s renewal provides an important opportunity to leverage and build on the longstanding education partnership between New Zealand and Viet Nam.

  “We value the vibrancy and richness that Vietnamese students bring to New Zealand campuses and communities, and we’ve been thrilled to see the growing number of students from Viet Nam choosing to study in New Zealand in recent years.

  “While COVID-19 has presented us with challenges, we are looking forward to welcoming Vietnamese students into New Zealand when it is safe for to do so, including through initiatives such as the New Zealand Schools Scholarships and the New Zealand Scholarships programme for postgraduate students.”

  The New Zealand Ambassador to Viet Nam, Wendy Matthews, said it was fitting to see the re-commitment to the Strategic Engagement Plan in 2020, which marks the 45^th anniversary of diplomatic relations between New Zealand and Viet Nam.

  “The New Zealand-Viet Nam relationship has gone from strength to strength in recent years and education has been an integral part of this growth. I am delighted to see New Zealand institutions embarking on new ventures with education partners in Viet Nam – together they are developing innovative and student centric approaches. As we celebrate 45 years of diplomatic relations in 2020, I’m confident today’s signing will serve as an effective platform to further advance education cooperation between Viet Nam and New Zealand and deliver successful education outcomes for our students.”