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  • ENZ launches Future Proof campaign

    New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

    On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

    The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.

    Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.

    “In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.

    “We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.

    “This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”

    The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.

    The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.

    The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:

    • An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
    • We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
    • New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.

    Check out this infographic to find out more about New Zealand’s top performance in the index.

    To learn more about Future Proof, visit the campaign landing page.

  • Reconnecting at ICEF ANZA 2022

    Education New Zealand Manapou ki te Ao attended the conference, alongside Immigration New Zealand and Kiwi education providers.

    This was the largest ICEF ANZA event in its 15-year history. Among the conference's close to 500 in-person participants were 183 education agents representing 61 countries. The top five countries represented at the conference were Colombia, India, Viet Nam, Nepal, and Brazil.

    Agents at the event demonstrated a particular interest in New Zealand and Australia, and they were keen to reconnect with New Zealand education providers and promote New Zealand to prospective students.

    (l to r) Geneviève Rousseau Cung, ENZ's Partnerships Manager, Brett Blacker, CEO, English Australia and Martijn van de Veen, VP Business Development, ICEF during their panel discussion.

    Geneviève Rousseau Cung, ENZ's Partnerships Manager, was a guest panellist during the opening plenary session 'Study Destinations: Australia and New Zealand back in the game'. ICEF have released a podcast based on this panel discussion, which you can listen to here: https://lnkd.in/d5cMpwfm

  • From the CE: An update on our response to COVID-19

    COVID-19 continues to be a major focus for us, as it is for you.

    The World Health Organisation declared COVID-19 a pandemic on 12 March. As Director-General of Health, Dr Ashley Bloomfield says, we have been planning for and acting as if COVID-19 was a pandemic since the beginning of the outbreak.

    The New Zealand Government’s number one priority is the health of people in New Zealand and the Pacific Islands. International students are a valued part of New Zealand’s education system and of our community. New Zealand provides quality education to many thousands of international students each year, and we want that to continue.

    The health and well-being of our international students is of uppermost importance – both the students whose travel to New Zealand has been delayed and those who are currently here, far from home, during a period of uncertainty. We are all working together to ensure they have the care, support and information they need.

    The international situation around COVID-19 continues to evolve and the international education sector is working in an environment of rapid change and a lot of uncertainty, as things develop on a daily basis.

    We are working with providers and agencies across government to map out the way forward. In the short-term, we wanted to give you an idea of some of the immediate steps that ENZ has in train. These include: 

    • Ongoing monitoring of global responses and flow-on impacts for the international education sector – which we will share with providers
    • Tailored communication to and support of agents around the globe through AgentLab (March)
    • Market intelligence soundings (ongoing)
    • Testing market sentiment in China and other affected countries (March)
    • Enhancing our content on WeChat (March)
    • Continuing to develop NauMai NZ as a platform to get information to international students (March)
    • Taking our regular pulse check of the health of the brand globally (from April)
    • Exploring online delivery of ENZ events globally (March/April).

    We are very keen to work collaboratively with the sector. We look forward to the discussion with provider representatives at the peak bodies’ forum on 18 March.

    We are continuing to update ENZ’s COVID-19 webpage to provide links to the latest information for students and their families, agents and sector peak bodies.

    Impacts on our work

    Because of the COVID-19 outbreak and travel restrictions, ENZ has cancelled or postponed a range of events and initiatives. Our offshore activities in particular have been impacted by the responses of host countries to COVID-19. We will continue to communicate these developments directly to affected New Zealand industry and other stakeholders. 

    In addition, we have postponed the applications for the Prime Minister’s Scholarship for Asia (the Prime Minister’s Scholarships for Latin America are unaffected). We cannot support scholars to travel to the Asian region at this time. We will review the situation later in the year. Please check our webpage for further updates.

    Similarly, ICEF Australia New Zealand (ANZA) has been postponed to 3-5 August 2020;  APAIE 2020 (Asia Pacific Association for International Education) has been postponed until March next year; and the IALC 2020 Auckland Workshop (26-29 March) has been cancelled. Other postponements and cancellations continued to be advised and we expect this trend to continue.

    Other measures 

    • Offshore or blended delivery
      • We have been asked about alternative delivery for students not yet able to enter New Zealand.
      • NZQA has advised it is enabling non-university tertiary education providers to temporarily support students who are affected by COVID-19 travel restrictions through online/blended learning options.
      • If you have a programme that is approved for online/blended delivery, please contact NZQA on 0800 697 296 for more information.
      • This temporary approval does not apply to training schemes
    • 3% surplus not required this year

    Student eligibility for health care

    Also in response to sector questions, the National Health Coordination Centre, which is part of the Ministry of Health, has confirmed that “people who have or who are suspected of having an infectious and/or quarantinable disease are eligible for publicly funded health services to address the risks to other people.” Further information is available on the Ministry’s website.

    Further information

    Here in New Zealand, the Ministry of Health is the key source of information on current entry restrictions and advice for people travelling to New Zealand, self-isolation and prevention measures. The Government has extended entry restrictions and entry requirements into New Zealand as a precautionary measure to protect against the spread of COVID-19.

    Other key sources of information on COVID-19 are the: Ministry of Education and Immigration New Zealand, as well as ENZ’s webpage for students, agents and peak bodies.

  • Around the world in five: March 2022

    International 

    Opinion... from the News Editor, 17.03.22 

    India joins hands with Australian government to establish taskforce on qualifications recognition 

     

    New Zealand 

    New Zealand confirms details of 5,000 international student cohort 

    Call to end cap on number of international students allowed in NZ 

     

    Australia

    Once again, international student ‘exports’ are wildly exaggerated 

    Australia's one-off opportunity to change its approach to international students 

    Only Half of International Students May Return to Australia This Year 

    Aus: $10m innovation fund revealed 

     

    India

    Auckland University Offers 10 Virtual Internships for Indian Women Students 

    Everest Twins and Miss Malini share their stories at International Women’s Summit 

    Edtech a big draw among teachers despite covid ease 

     

    United Kingdom

    Record UK University Applications from UAE 

     

    United States

    Biden immigration rule will harm American college graduates, expert warns 

    US: international students say experience doesn’t justify cost 

     

    Vietnam

    Bravery of international students after Covid-19 

    New Zealand offers digital technology training scholarships to teachers 

  • One million reasons to follow Study in New Zealand

    The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.

    Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.

    “In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.

    “We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”

    Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.

    To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.

    “SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.

    “Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.

    “This is a fantastic space to be in and we aim to stay at the top.”

    Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.

    “There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.

    If you’re interested in joining a social media working group, please email social@enz.govt.nz.

    In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated. 

  • Latest insights on international education

    The Insight Story March 2022 is the latest snapshot of international education from Education New Zealand Manapou ki te Ao. 

    This fourth issue includes research, insights and trends on: 
    • our top source markets 
    • other English-speaking international student destinations  
    • student visa numbers 
    • international student experiences  
    • transitions from secondary to tertiary study in four priority Asian markets. 
     

    Do you know, for example, which countries are most interested in our Study with New Zealand website?

    Or how students from Japan rate the value for money and cost of living in New Zealand, and their overall experience here?

    Or which nationalities have the highest number of student visas granted in other English-speaking international education markets?

    Or how positively international students rate their experience in New Zealand, and how international student experience at New Zealand universities compares with the global benchmark?

    To find the answers to these questions and more, read The Insight Story and sign up for future issues, on the IntelliLab website.

  • What’s new in IntelliLab

    ENZ’s Intelligence team has added new content to IntelliLab:

    • Visa dashboard for December 2017 (full year summary)
    • IVY – an interactive visa tool
    • Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
    • International student Barometer survey results for university and ITP sectors
    • Updated country forecasts from The Economist Intelligence Unit

    IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.

    IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)

    Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.

    We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.

  • International student enrolments continue upward surge

    “Enrolments are steadily rising to pre-pandemic levels, with 2024 enrolments (83,425) now at 72 percent of 2019 totals (115,705).  

    “New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our midst. International education boosts our economy, creates business opportunities, fuels innovation, and delivers essential cross-cultural skills for a more connected world.  

    “This sustained growth highlights the international education sector’s progress towards achieving the Government’s Going for Growth Plan goal of doubling the export revenue from international education by 2034.  

    “Universities and government-funded private training establishments (PTEs) are close to matching 2019 enrolment numbers. We are seeing enrolments grow across universities, schools, Te Pūkenga/NZIST, government-funded PTEs, and English language schools subsectors. In 2024, the strongest year-on-year growth was seen at government-funded PTEs (+59%) along with primary (+53%) and intermediate (+32%) schools.  

    “Universities saw 33,485 total enrolments, schools had 18,350 enrolments, while Te Pūkenga/NZIST and government-funded PTEs each had 10,270 and 10,185 enrolments, respectively.  

    “More international students are now enrolled for master’s study programmes in New Zealand. Between 2023 and 2024, there has been a 68% increase in master’s enrolments, with 14,695 international students in 2024, up from 8,740 in 2023. This is an 85% increase compared to 2019 when we had 7,945 enrolments for master’s study.  

    “The overall rise in enrolments at the national level is underscored by a diversity of regions leading strong growth from 2023, including Waikato (+50%), Hawke’s Bay (+44%), West Coast (+185%) and Gisborne (+156%). The Waikato region is notable in that it has seen significant growth across multiple subsectors: universities, Te Pūkenga/NZIST, government-funded PTEs and schools.  

    “China and India remain the top two source markets for international student enrolments with 34% and 14% enrolments respectively, followed by Japan (9%), South Korea (4%), Thailand (3%), United States of America (3%), Germany (3%), the Philippines (3%) and Sri Lanka (3%),” Malu says.  

    More information on enrolment numbers can be found here.  

     

    Note: All numbers are current as at 1 April 2025. Full numbers have been rounded to the nearest five. One individual may enrol more than once.  

    Government-funded PTEs are PTEs that receive government student funding for learners who are defined as domestic students under the Education and Training Act 2020 (note that PhD and exchange students are defined as domestic students under the Act).  

    For further information:  

    Sai Raje | Senior Communications Advisor, Education New Zealand 

    sai.raje@enz.govt.nz   

    +64 21 479 649  

    About Education New Zealand Manapou ki te Ao (ENZ)

    Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.  

    With approximately 82 staff in 14 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Wānanga, private training establishments, New Zealand Institute of Technology/Te Pūkenga, and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector. 

  • Win the ‘ultimate’ tour of Wellington

    Four prizes are up for grabs, which include return flights and accommodation in Wellington for five nights, a helicopter ride over the city and visits to top education facilities. The winners will also tour Wellington’s famous film locations and studios where movies like Avatar and The Hobbit were created.

    WREDA Education Programme Manager Brook Pannell said agents influence more than half the international students who come to Wellington and the competition is about increasing awareness and knowledge of the region.

    “We’re aiming to pique agents’ interest in Wellington as a study destination and create four new experts for the region.

    “All entrants will be encouraged to sign up for our new quarterly newsletter that contains tips and resources to help them market Wellington schools and institutions to students.”

    To enter, agents need to answer three simple questions about Wellington and propose why they should be picked to win. They must also have current agreements with New Zealand institutions in order to enter.

    Agents can submit their entries on this link.

    The competition closes April 9 and the winners will tour Wellington from 8-12 May 2017.

  • Around the world in five

    INDIA

    Watch for shifts in Indian outbound this year

    India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?

    Read more   

    MALAYSIA

    Many students in fields that don’t interest them

    At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.

    Read more

    CHINA

    Schools develop global vision in students

    In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.

    Read more

    CANADA

    Campaign launches to spur #LearningAbroad

    The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.

    Read more

    GLOBAL

    Study zones: Find out the best cities in the world for international students

    The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.

    Read more

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