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Win the ‘ultimate’ tour of Wellington
Four prizes are up for grabs, which include return flights and accommodation in Wellington for five nights, a helicopter ride over the city and visits to top education facilities. The winners will also tour Wellington’s famous film locations and studios where movies like Avatar and The Hobbit were created.
WREDA Education Programme Manager Brook Pannell said agents influence more than half the international students who come to Wellington and the competition is about increasing awareness and knowledge of the region.
“We’re aiming to pique agents’ interest in Wellington as a study destination and create four new experts for the region.
“All entrants will be encouraged to sign up for our new quarterly newsletter that contains tips and resources to help them market Wellington schools and institutions to students.”
To enter, agents need to answer three simple questions about Wellington and propose why they should be picked to win. They must also have current agreements with New Zealand institutions in order to enter.
Agents can submit their entries on this link.
The competition closes April 9 and the winners will tour Wellington from 8-12 May 2017.
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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Indian scholars awarded at Auckland summit
The awardees are Indian students currently studying at New Zealand universities in the fields of business, design and STEM-related programmes (Science, Technology, Engineering and Mathematics).
Some 19 of the total 31 recipients were honoured in person by Tertiary Education Minister Paul Goldsmith at the India New Zealand Business Council (INZBC) Edutech Summit 2017 on 4 August.
They are recipients of the first round of the NZEA awards, which offers each recipient a scholarship of NZ$5,000 towards their first year tuition fees.
Speaking at the summit, ENZ Chief Executive Grant McPherson said the students were important to New Zealand’s broader relationship with India.
“These top young scholars will further strengthen ties between our two countries by contributing to a broader exchange of ideas in our universities, building our respective research capabilities, and enriching New Zealand culture.”
The summit featured industry heads and policy makers from both countries. Speakers included New Zealand Prime Minister Bill English, Ambarish Datta, Managing Director and CEO of the Bombay Stock Exchange Institute and Mohandas Pai, Chairperson of the Federation of Indian Chambers of Commerce & Industry from India.
The 2018 round of NZEA will go live on the Study in New Zealand website on 1 September 2017, with applications closing 15 November 2017.
NZEA is the first joint scholarship scheme between Education New Zealand and all eight New Zealand universities for a specific country.
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What’s new in IntelliLab
ENZ’s Intelligence team has added new content to IntelliLab:
- Visa dashboard for December 2017 (full year summary)
- IVY – an interactive visa tool
- Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
- International student Barometer survey results for university and ITP sectors
- Updated country forecasts from The Economist Intelligence Unit
IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.
IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)
Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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What's new in IntelliLab
The visa dashboard has a new look, and now uses valid student visas (VSV) as the lead indicator for student numbers, as VSV is less influenced by external factors such as multiple visas for one student. First time student visas (FSV) is the other key indicator, which reveals the number of new students choosing to study in New Zealand.
More in-depth visa information is now available through IVY, the interactive visa tool. IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information.
The interactive enrolments tool TED (The Enrolments Data) has also been updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider’s location. However, the top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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US delegation delighted by New Zealand biculturalism
Although many of the study abroad advisors were already working with New Zealand partners and sending students to New Zealand, they hadn’t experienced the country themselves.
Prior to the visit, participants listed Māori culture and heritage as one of their top three focuses for the visit to New Zealand institutions.
In Dunedin, the delegation was welcomed onto the Otago Polytechnic campus with a powhiri. In return, the delegation sang “Te Aroha” – after having practised it on the bus ride from their hotel.
The group said this moment, and similar experiences on other New Zealand campuses, was what provided them with a better understanding of New Zealand and the international student experience – even more so than the brochures they received from institutions.
“I was surprised and very impressed to see how Māori culture is so integrated and celebrated around the country. This is unique and a stark contrast to the experience of indigenous cultures in other countries,” said one delegate.
Alanna Dick, ENZ Field Director – North America, said the advisors left with a better understanding of New Zealand, and a drive to help more US students experience it too.
“It was clear to me the visit was a success when one study abroad advisor told me that now they understand the main points of difference between New Zealand and Australia! They now tell their students they would have a unique study experience in New Zealand, especially if they take a course to learn more about the indigenous culture like Kapa Haka or introduction to te Reo Māori.”
The US delegation offered suggestions for New Zealand institutions to consider when hosting international guests:
- Explain how Māori culture is embedded into curriculum
- Invite Kiwi students to sit on a student panel or lead campus tours
- More conversations over kai with faculty, staff and students and less PowerPoint presentations
- Consider having faculty give a short presentation about their area of research or courses they teach.
The US delegation also attended NZIEC to present a session on US engagement. They shared interesting initiatives and partnership models from their campuses, highlighted the importance of curriculum integration between US and overseas institutions, and shared best practices for outreach to students from diverse or underrepresented backgrounds.
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Letter from the CE: Rolling out the welcome mat for students
At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts.
At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home.
New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.
We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.
Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.
We all have a role to play here.
At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.
As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.
For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.
I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource. It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.
Each of those stories begins here, at the start of the school year and the first welcome to international students.
Grant McPherson
Chief Executive, Education New Zealand
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Japan-New Zealand education ties strengthen with growing collaboration
Signed on 28 June, ENZ’s memorandum of understanding with Waseda University and its affiliate schools will be influential in developing international education exchanges that benefit institutions in Japan and New Zealand at school and tertiary level.
Under the MOU, the first cohort of 12 students from Waseda Jitsugyo School will visit New Zealand schools in mid-July. This will be followed by an ENZ and Air New Zealand-led familiarisation visit to New Zealand schools involving 10 schoolteachers from Japan, including a Waseda University staff member in charge of overseas programmes for its affiliate schools.
ENZ’s Senior Market Development Manager – Japan, Misa Kitaoka, said the MOU is a significant one as it helps develop a strong relationship between a prestigious Japanese university, its affiliate schools and New Zealand schools.
“By partnering with one of the top universities in the world, the MOU will not only promote student mobility from Japan but also boost New Zealand’s reputation and credibility in Japan,” Misa said.
“We are keen to replicate this strategic partnership with universities and affiliate schools in Japan’s regions.”
It was also fitting to see this MOU achieved in the lead up to NZIEC 2019 where Japan will feature as Country of Honour, Misa said.
“With the Rugby World Cup about to be held in Asia for the first time in the tournament’s history, it is fantastic to see Japan feature as the Country of Honour at NZIEC.”
The Country of Honour designation celebrates and showcases New Zealand’s international education connections with partner countries. Japan is New Zealand’s third-largest source country with more than 10,000 Japanese students enrolled here every year.
“We look forward to sharing the latest Japan market updates and opportunities with NZIEC delegates in three sessions involving guest speakers from Japan, whose unique insights will present new opportunities for partnerships and collaboration.”
Attendees will learn more about doing business with Japan, what the protocols are and the expectations of Japanese agents, education providers and government agencies. These insights will provide delegates with an overview of Japan’s internationalisation agenda and how it could be relevant to their international relations and marketing.
The conference dinner will celebrate Japan’s fascinating culture. Japanese Ambassador, His Excellency Hiroyasu Kobayashi, will be guest of honour.
Find out more in the NZIEC 2019 programme.
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From the CE: Introducing The Insight Story
We are planning to release The Insight Story quarterly as a useful and timely snapshot for members of the international education sector.
Overall, the data tells us New Zealand is well-positioned for change – despite the ongoing, devastating impact of COVID-19.
This first issue covers four broad topics that have been top of mind for international education practitioners over the past year: how New Zealand is moving from volume to value, perceptions of international education, the transformation of international education, and the current operating climate.
It shows good progress towards two key goals under the 2018 New Zealand International Education Strategy, which was developed with the sector.
In particular, it is heartening to see that from 2013 to 2019, we can see a real shift from a volume model of student attraction to one of value – the courses and levels of study are changing, and the type of education providers students are choosing is broader, too.
We’re also beginning to see more international students choosing to study in regional New Zealand, and particularly outside of Auckland city.
The majority of the data has already been released by the Government, including ENZ. However, this is the first ENZ publication to bring together the many strands of international education to paint a picture of this complex sector.
To read The Insight Story, head to MaiENZ. MaiENZ is a new way to access ENZ's digital services and was developed to give our industry partners easy, centralised access to our tools and services. It is free and quick to register for MaiENZ – it has a single sign-on, so one account gives you access to multiple tools.
Ehara taku toa I te toa takitahi, engari he toa takitini.
My strength is not that of a single warrior but that of many.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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Viet Nam kickstarts 2021 with series of offline student events
This January, ENZ’s team in Viet Nam sought out a number of opportunities for New Zealand providers to appear at in-person or hybrid events.
ENZ has also participated in a series of multi-destination education fairs organised by SiPM and ATS at three top high schools in Ha Noi, university admission day in the northern Vĩnh Phúc province, and a New Zealand University Fair co-hosted by ENZ at Nguyen Sieu school (a long-standing partner for several New Zealand institutions).
As travel restrictions are still in place around the world, these fairs are not necessarily aimed towards immediate student attraction. ENZ is attending these events as part of the marketing and brand protection work that comes under the third workstream of the Recovery Plan for International Education.
Many attendees expressed a wish to study in New Zealand, especially after learning about our successful COVID-19 response.
“Students and parents are still concerned about safety and political stability, so New Zealand is currently being viewed as an ideal destination for study when border restrictions are lifted,” ENZ Market Manager – Viet Nam, Van Banh, says.
Viet Nam’s economy was heavily impacted by COVID, but data still shows that Vietnam recorded net positive GDP growth in 2020, which is considered an impressive achievement in the present global context. As a result, other study destinations have also kept their promotional activities warm in this market.