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Around the world in five
Australia
The latest Agent Perception Survey from Navitas has demonstrated the impact of policy changes in Australia and Canada on demand and how the countries are viewed, and also shows that students are casting the net wider for higher education options and that demand for alternative destinations is growing.
India
Future of overseas education is set for major transformative shifts, driven by advancements in AI and immersive technologies. AI-led Virtual Reality tours are just one aspect that is set to revolutionise student exploration of overseas campuses.
South Korea
At the same time as leading Western destinations – e.g., Australia, Canada, the Netherlands, the United Kingdom – are applying brakes to slow or reverse the expansion of their foreign enrolment, several Asian destinations are doing the opposite: pursuing policies to boost international enrolments to record-high levels. Japan, Malaysia, Taiwan, and South Korea have all set ambitious new international enrolment targets.
United Kingdom
The UK government is considering replacing the Secure English Language Test (SELT) with a Home Office-owned testing model as part of an overhaul of the language requirement for student visas.
United States
International applications to US institutions continued to grow in 2024/25, though at a slower pace than in previous years, a new survey published in August 2024 has revealed.
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Go Overseas a go!
“I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”
This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”
More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.
Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.
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Around the world in five
INDIA
Watch for shifts in Indian outbound this year
India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?
MALAYSIA
Many students in fields that don’t interest them
At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.
CHINA
Schools develop global vision in students
In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.
CANADA
Campaign launches to spur #LearningAbroad
The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.
GLOBAL
Study zones: Find out the best cities in the world for international students
The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.
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Win the ‘ultimate’ tour of Wellington
Four prizes are up for grabs, which include return flights and accommodation in Wellington for five nights, a helicopter ride over the city and visits to top education facilities. The winners will also tour Wellington’s famous film locations and studios where movies like Avatar and The Hobbit were created.
WREDA Education Programme Manager Brook Pannell said agents influence more than half the international students who come to Wellington and the competition is about increasing awareness and knowledge of the region.
“We’re aiming to pique agents’ interest in Wellington as a study destination and create four new experts for the region.
“All entrants will be encouraged to sign up for our new quarterly newsletter that contains tips and resources to help them market Wellington schools and institutions to students.”
To enter, agents need to answer three simple questions about Wellington and propose why they should be picked to win. They must also have current agreements with New Zealand institutions in order to enter.
Agents can submit their entries on this link.
The competition closes April 9 and the winners will tour Wellington from 8-12 May 2017.
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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Indian scholars awarded at Auckland summit
The awardees are Indian students currently studying at New Zealand universities in the fields of business, design and STEM-related programmes (Science, Technology, Engineering and Mathematics).
Some 19 of the total 31 recipients were honoured in person by Tertiary Education Minister Paul Goldsmith at the India New Zealand Business Council (INZBC) Edutech Summit 2017 on 4 August.
They are recipients of the first round of the NZEA awards, which offers each recipient a scholarship of NZ$5,000 towards their first year tuition fees.
Speaking at the summit, ENZ Chief Executive Grant McPherson said the students were important to New Zealand’s broader relationship with India.
“These top young scholars will further strengthen ties between our two countries by contributing to a broader exchange of ideas in our universities, building our respective research capabilities, and enriching New Zealand culture.”
The summit featured industry heads and policy makers from both countries. Speakers included New Zealand Prime Minister Bill English, Ambarish Datta, Managing Director and CEO of the Bombay Stock Exchange Institute and Mohandas Pai, Chairperson of the Federation of Indian Chambers of Commerce & Industry from India.
The 2018 round of NZEA will go live on the Study in New Zealand website on 1 September 2017, with applications closing 15 November 2017.
NZEA is the first joint scholarship scheme between Education New Zealand and all eight New Zealand universities for a specific country.
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What’s new in IntelliLab
ENZ’s Intelligence team has added new content to IntelliLab:
- Visa dashboard for December 2017 (full year summary)
- IVY – an interactive visa tool
- Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
- International student Barometer survey results for university and ITP sectors
- Updated country forecasts from The Economist Intelligence Unit
IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.
IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)
Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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What's new in IntelliLab
The visa dashboard has a new look, and now uses valid student visas (VSV) as the lead indicator for student numbers, as VSV is less influenced by external factors such as multiple visas for one student. First time student visas (FSV) is the other key indicator, which reveals the number of new students choosing to study in New Zealand.
More in-depth visa information is now available through IVY, the interactive visa tool. IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information.
The interactive enrolments tool TED (The Enrolments Data) has also been updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider’s location. However, the top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
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US delegation delighted by New Zealand biculturalism
Although many of the study abroad advisors were already working with New Zealand partners and sending students to New Zealand, they hadn’t experienced the country themselves.
Prior to the visit, participants listed Māori culture and heritage as one of their top three focuses for the visit to New Zealand institutions.
In Dunedin, the delegation was welcomed onto the Otago Polytechnic campus with a powhiri. In return, the delegation sang “Te Aroha” – after having practised it on the bus ride from their hotel.
The group said this moment, and similar experiences on other New Zealand campuses, was what provided them with a better understanding of New Zealand and the international student experience – even more so than the brochures they received from institutions.
“I was surprised and very impressed to see how Māori culture is so integrated and celebrated around the country. This is unique and a stark contrast to the experience of indigenous cultures in other countries,” said one delegate.
Alanna Dick, ENZ Field Director – North America, said the advisors left with a better understanding of New Zealand, and a drive to help more US students experience it too.
“It was clear to me the visit was a success when one study abroad advisor told me that now they understand the main points of difference between New Zealand and Australia! They now tell their students they would have a unique study experience in New Zealand, especially if they take a course to learn more about the indigenous culture like Kapa Haka or introduction to te Reo Māori.”
The US delegation offered suggestions for New Zealand institutions to consider when hosting international guests:
- Explain how Māori culture is embedded into curriculum
- Invite Kiwi students to sit on a student panel or lead campus tours
- More conversations over kai with faculty, staff and students and less PowerPoint presentations
- Consider having faculty give a short presentation about their area of research or courses they teach.
The US delegation also attended NZIEC to present a session on US engagement. They shared interesting initiatives and partnership models from their campuses, highlighted the importance of curriculum integration between US and overseas institutions, and shared best practices for outreach to students from diverse or underrepresented backgrounds.
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Letter from the CE: Rolling out the welcome mat for students
At ENZ, we’re in planning mode for the year ahead, which involves finishing up projects such as our partnership with Mortal Engines. Our digital and PR campaign for the film, which features New Zealand and international graduates who worked on the Hollywood film, launched in early January. Impressively, the campaign video assets reached more than three million people in the first week alone. This is a promising start, and we expect to see continued interest as we promote New Zealand as a great place to study the creative arts.
At this time of year, student support is top of mind with the arrival of new international students, who will feel excited and anxious about life in their new home-away-from-home.
New Zealand’s place in the world means that Kiwis intrinsically understand the importance of forming and maintaining global skills and connections, and the leap of faith this often involves.
We each have a responsibility to treat others as we would like to be treated ourselves, to wrap a warm welcome around students embarking on a New Zealand education experience – to embody manaakitanga.
Offering a helping hand at key points of the student journey and making personal connections will go a long way in ensuring a student’s time in New Zealand is positive and empowering.
We all have a role to play here.
At ENZ, we’re on a journey ourselves to ensure an excellent student experience is a cornerstone of our work. Student experience is a focus of the International Education Strategy, co-developed with the Ministry of Education, and we have put in place some clear plans for delivering and measuring our progress in this area. We are working on some exciting developments to benefit students and providers. You will hear more from us on this soon.
As we know, international education can help prepare the next generation of students to meet the demands and challenges of an increasingly globalised world.
For this reason, we should be thinking about how we can ensure domestic students are making the most of opportunities at hand too. The next round of PMSA/LA applications will open shortly, and I urge all tertiary students to consider an international experience.
I look forward to hearing about all these success stories in the coming year and seeing how international education benefits New Zealanders and New Zealand communities. For further insights into the benefits of international education for New Zealand, I encourage you to download Beyond the Economic, a 2018 report commissioned and published by ENZ which has been an extremely popular resource. It is filled with case studies of Kiwis who have experienced first-hand how international education enriches lives.
Each of those stories begins here, at the start of the school year and the first welcome to international students.
Grant McPherson
Chief Executive, Education New Zealand
