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Latest insights on international education
The Insight Story March 2022 is the latest snapshot of international education from Education New Zealand Manapou ki te Ao.
This fourth issue includes research, insights and trends on:
• our top source markets
• other English-speaking international student destinations
• student visa numbers
• international student experiences
• transitions from secondary to tertiary study in four priority Asian markets.
Do you know, for example, which countries are most interested in our Study with New Zealand website?
Or how students from Japan rate the value for money and cost of living in New Zealand, and their overall experience here?
Or which nationalities have the highest number of student visas granted in other English-speaking international education markets?
Or how positively international students rate their experience in New Zealand, and how international student experience at New Zealand universities compares with the global benchmark?
To find the answers to these questions and more, read The Insight Story and sign up for future issues, on the IntelliLab website.
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Individual applications for PM’s Scholarships for Asia and Latin America now open
“Following on from the successful group applications, the Prime Minister’s Scholarships for Asia and Latin America are now open to individual applications, and this is the only opportunity for individuals to apply in 2022,” Grant McPherson, Chief Executive, Education New Zealand Manapou ki te Ao said.
These scholarships enable talented New Zealanders who are passionate about supporting local and global communities to add an international dimension to their learning and develop their global citizenship competencies and networks.
“We welcome diverse applicants from all stages and walks of life - you don't need to be a current student, and you don’t need top grades. We are looking for applicants who can display qualities like cultural awareness, initiative, and confidence. Previous scholarship recipients have come from a wide range of backgrounds and have studied in a range of fields, including environmental science, languages, law, the arts, and business.”
More than 2,400 Kiwis have benefited from the programme since 2013, contributing to New Zealand’s ability to engage with key partners in Asia and Latin America.
The Prime Minister's Scholarship is open to New Zealand citizens or permanent residents who are at least 18 years old at the time of application and have been a resident in New Zealand for at least 12 of the previous 24 months.
Scholarship funding can be used to cover, for example, tuition fees to undertake a course in Asia or Latin America, flights to and from Asia and Latin America, living and accommodation costs, travel and medical insurance and visa fees.
More information is available on the Education New Zealand Manapou ki te Ao scholarship website here. Applications close on 31 August 2022.
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Explore new marketing collateral for you to use
New resources are available to help show prospective students what it’s really like to study with Aotearoa New Zealand. Testimonial videos and photography are available for you to download and share.
On top of that, there are student profiles for each student showcasing the incredible educational journeys and experiences international students have in New Zealand.
The materials can be found on ENZ’s Brand Lab. More resources are on their way!
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One million reasons to follow Study in New Zealand
The SiNZ social media community includes Facebook, Twitter, Weibo, WeChat, Instagram and Snapchat.
Olivia Silverwood, ENZ’s International Social Communities Manager, said while the one million milestone is a big achievement, the engagement from followers is just as good a reason to celebrate.
“In the education sector, even 1% engagement is seen as successful. Over the past 12 months, we have seen an average 8% engagement with Study in New Zealand’s social media content,” said Olivia.
“We know our followers are engaged and enthusiastic about New Zealand education and it’s positive to see results reflect this.”
Engagement is a measure of how users interact with content, such as sharing a Facebook post, retweeting a tweet, ‘favourite’ an Instagram image or clicking a link to a website. Social media engagement is an important metric as it indicates how effective content is.
To further measure the effectiveness of the social media activity, Olivia has benchmarked the SiNZ Facebook, Twitter and Instagram accounts against competitors, including Study in Australia, Study in the UK, Education in Ireland, Study Melbourne, Study in Canada and Study in the States.
“SiNZ consistently outranks all competitors’ Facebook and Instagram pages in terms of followers, follower growth, reach and engagement,” said Olivia.
“Our Twitter pages also outrank competitors in all areas except followers, where we are second to Education in Ireland.
“This is a fantastic space to be in and we aim to stay at the top.”
Olivia added that SiNZ wouldn’t have been able to achieve these great results without the student stories from institutions.
“There’s always an opportunity to collaborate more with our institutions’ social media team members,” she said.
If you’re interested in joining a social media working group, please email social@enz.govt.nz.
In the meantime, keep an eye on the SiNZ Facebook page to see how the milestone is being celebrated.
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Around the world in five
INDIA
Watch for shifts in Indian outbound this year
India has become a key sending market in international education. However, Indian students’ choice of study destination is highly influenced by visa policy and the availability of post-study work opportunities. Recent developments in the US and the UK have called their continuing appeal into question, opening the door for other destinations to claim a share of the market. So where will these students go?
MALAYSIA
Many students in fields that don’t interest them
At least one in three Malaysian students is pursuing a degree that doesn’t suit his personality or character traits, according to an international recruitment agency. The agency suggests that the mismatch between character traits and qualifications was one of the main reasons that Malaysia had a high number of unemployed graduates – 200,000 in 2016, according to the Malaysian Employers Federation.
CHINA
Schools develop global vision in students
In Hangzhou, education authorities are encouraging schools to adopt an international outlook and curriculum. Next month, 30 local elementary and middle schools will officially be models in international student exchanges, global relations and the employment of teachers from abroad. By the end of this year, the city hopes to have 80 schools in that designation.
CANADA
Campaign launches to spur #LearningAbroad
The Canadian Bureau for International Education has rolled out a nationwide campaign, Learning Beyond Borders, to encourage students to study abroad. Just 2.3% of university students studied abroad in 2014/15, but research suggests a much higher number of students are interested in studying abroad. Already, 87 education institutions have signed up, committing to removing barriers such as funding and credit transfer.
GLOBAL
Study zones: Find out the best cities in the world for international students
The annual ‘Best Student Cities’ list by Quacquarelli Symonds (QS) table ranks 125 cities on a number of measures including student satisfaction, affordability, university rankings, employer activity and more. The list highlights Montreal, Canada as the number one location, pushing Paris into the second place. For the first time, New Delhi and Mumbai feature among the top 100. Auckland is ranked 28, and Christchurch is ranked 74.
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Digital skills and global citizenship at #NZAsiaTech Code Camp
A team of six students from Te Kura Māori o Porirua, a predominantly te reo Māori medium school in Porirua, interacted with school students in Japan, South Korea, Thailand, Viet Nam, Philippines, Malaysia, and Indonesia.
The overall theme was tourism, seen through the lens of the United Nations Sustainable Development Goals (SDG) - a theme that is highly relevant for the Asia-Pacific region. Students were given the task of profiling their home country’s SDG initiatives, with a focus on sustainable tourism.
Team Enterprise 12 from Viet Nam work on building website project during #NZAsiaTech Code Camp
The North Asia Centre of Asia-Pacific Excellence partnered with educational coding programme Code Avengers and Education New Zealand Manapou ki te Ao to deliver the event.
“With New Zealand’s borders having been closed for more than two years, it’s crucial that the next generation of students still have opportunities to build cultural competencies and make connections across the globe,” says Education New Zealand’s Regional Director for Asia, Ben Burrowes.
“The #NZAsiaTech Code Camp was an opportunity for Kiwi students to re-establish connections with students in other countries, while gaining critical digital skills to prepare them for the future.
“It also also gave a taste of New Zealand’s education offering to prospective international students from the Asia region, who might consider enrolling in high school or tertiary study in New Zealand in the future.”
Code Camps can help to generate subsequent visits by interested students to New Zealand. For example, the Code Camp held at Waseda Jitsugyo School in 2021 and at Waseda University Junior and Senior High School in 2022 has led to Waseda’s group students’ programme sending around 50 students from three schools to New Zealand for three weeks in March 2023. Code Camp served as a great opportunity for students and teachers from Waseda University affiliated schools to experience our world-class digital education first-hand.
Honam Jeon, the Education Manager at Gangwon International Education Institute said the programme helped increase awareness of New Zealand:
“South Korea is very interested in international engagement and exchange programmes for school students. The #NZAsiaTech Code Camp was a perfect example we want to continue to join. Thanks so much again to ENZ for organising the well-structured programme.”
The online programme included team building exercises, English learning, HTML coding lessons, and the creation of a website by student teams, to demonstrate their understanding of the importance of sustainable tourism.
“As our students look to enter an increasingly globalised word, developing cultural connections and transferable skills is so important,” says Te Kura Māori o Porirua school principal, Whāea Evelyn Wharehinga.
“The Code Camp has been an exciting growth experience for our students, who have extended their digital literacy skills while having the chance to connect with students of different ethnicities and cultures across the Asia-Pacific region.”
Team Indonesia was the winning team after presenting their newly developed website on Sustainable Tourism to a virtual panel of judges.
The students presented their sustainable tourism-themed websites to a panel of expert judges at the awards ceremony on 2 July 2022, with students from Indonesia winning the top prize.
Steve Budd of Code Avengers, a global edtech company based in New Zealand, said it was a great programme to participate in.
“It was a privilege to gift all participants a one-year free subscription to the Code Avengers site as part of our mission to build lasting digital capabilities for educators and young people, and bridge the digital divide,” says Budd.
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Go Overseas a go!
“I’m very excited that we’ll be working with Go Overseas over the next three years,” says Amy Rutherford, International Market Manager, North America. “Their genuine love of both New Zealand and studying abroad, their innovative ideas, and the enthusiasm with which they embrace all that New Zealand has to offer is energising.”
This year’s promotion will start in the US on 1 September and run for six weeks. “We’re excited about our continued partnership with ENZ for the next three years and beyond,” says Mitch Gordon, CEO Go Overseas. “New Zealand is a top destination for students around the world and we’re committed to continuing the growth in inbound numbers. This partnership fits well with the Go Overseas mission to increase opportunities for US students around the world. On a personal level, we love New Zealand and are passionate about sharing that enthusiasm with others.”
More than 1,000 students from 615 US universities applied for the scholarship last year, with the successful student Emma Faucher studying at Victoria University of Wellington from February to June this year. Emma can be seen below with the pounamu she received for her excellent contributions to the Study in New Zealand Instagram page. New Zealand has seen significant growth in the number of US students this year, with a 23 percent increase in the number of US first time student visas in 2015 to date.
Amy will be talking about the scholarship during her session at NZIEC 2015 tomorrow. However if you can’t be there and you have questions about the scholarship please email Amy amy.rutherford@enz.govt.nz and Mitch mitch@gooverseas.com.
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International student enrolments continue upward surge
“Enrolments are steadily rising to pre-pandemic levels, with 2024 enrolments (83,425) now at 72 percent of 2019 totals (115,705).
“New Zealand reaps a broad range of economic, social and cultural benefits from having international students in our midst. International education boosts our economy, creates business opportunities, fuels innovation, and delivers essential cross-cultural skills for a more connected world.
“This sustained growth highlights the international education sector’s progress towards achieving the Government’s Going for Growth Plan goal of doubling the export revenue from international education by 2034.
“Universities and government-funded private training establishments (PTEs) are close to matching 2019 enrolment numbers. We are seeing enrolments grow across universities, schools, Te Pūkenga/NZIST, government-funded PTEs, and English language schools subsectors. In 2024, the strongest year-on-year growth was seen at government-funded PTEs (+59%) along with primary (+53%) and intermediate (+32%) schools.
“Universities saw 33,485 total enrolments, schools had 18,350 enrolments, while Te Pūkenga/NZIST and government-funded PTEs each had 10,270 and 10,185 enrolments, respectively.
“More international students are now enrolled for master’s study programmes in New Zealand. Between 2023 and 2024, there has been a 68% increase in master’s enrolments, with 14,695 international students in 2024, up from 8,740 in 2023. This is an 85% increase compared to 2019 when we had 7,945 enrolments for master’s study.
“The overall rise in enrolments at the national level is underscored by a diversity of regions leading strong growth from 2023, including Waikato (+50%), Hawke’s Bay (+44%), West Coast (+185%) and Gisborne (+156%). The Waikato region is notable in that it has seen significant growth across multiple subsectors: universities, Te Pūkenga/NZIST, government-funded PTEs and schools.
“China and India remain the top two source markets for international student enrolments with 34% and 14% enrolments respectively, followed by Japan (9%), South Korea (4%), Thailand (3%), United States of America (3%), Germany (3%), the Philippines (3%) and Sri Lanka (3%),” Malu says.
More information on enrolment numbers can be found here.
Note: All numbers are current as at 1 April 2025. Full numbers have been rounded to the nearest five. One individual may enrol more than once.
Government-funded PTEs are PTEs that receive government student funding for learners who are defined as domestic students under the Education and Training Act 2020 (note that PhD and exchange students are defined as domestic students under the Act).
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
About Education New Zealand Manapou ki te Ao (ENZ)
Education New Zealand Manapou ki te Ao (ENZ) is the government agency dedicated to helping New Zealand realise the social, cultural, and economic benefits of international education. Our role is to promote New Zealand as a high-quality education destination offering excellent education and student experiences.
With approximately 82 staff in 14 locations around the world, ENZ works closely with New Zealand’s diverse education sector which includes schools, English language providers, Wānanga, private training establishments, New Zealand Institute of Technology/Te Pūkenga, and universities. Internationally, we work with a range of education stakeholders, including government agencies and education providers to identify and encourage sustainable growth opportunities for New Zealand’s education sector.
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Win the ‘ultimate’ tour of Wellington
Four prizes are up for grabs, which include return flights and accommodation in Wellington for five nights, a helicopter ride over the city and visits to top education facilities. The winners will also tour Wellington’s famous film locations and studios where movies like Avatar and The Hobbit were created.
WREDA Education Programme Manager Brook Pannell said agents influence more than half the international students who come to Wellington and the competition is about increasing awareness and knowledge of the region.
“We’re aiming to pique agents’ interest in Wellington as a study destination and create four new experts for the region.
“All entrants will be encouraged to sign up for our new quarterly newsletter that contains tips and resources to help them market Wellington schools and institutions to students.”
To enter, agents need to answer three simple questions about Wellington and propose why they should be picked to win. They must also have current agreements with New Zealand institutions in order to enter.
Agents can submit their entries on this link.
The competition closes April 9 and the winners will tour Wellington from 8-12 May 2017.
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What’s new in IntelliLab
ENZ’s Intelligence team has added new content to IntelliLab:
- Visa dashboard for December 2017 (full year summary)
- IVY – an interactive visa tool
- Market factsheets (for China, India, Korea, Japan, Columbia, Vietnam)
- International student Barometer survey results for university and ITP sectors
- Updated country forecasts from The Economist Intelligence Unit
IVY contains a wealth of visa information and will replace the 50-page monthly visa trends report (the last visa trends report was November 2017). The monthly visa summary dashboard will continue in its current form.
IVY is updated monthly, so users will need to download a new copy each month to access the most up-to-date information. (Please note: IVY has a large file size, so some patience may be required while we explore ways to improve it.)
Our interactive enrolments tool TED (The Enrolments Data) is being updated. You may notice revised student numbers when comparing student nationalities by New Zealand region – this is due to the large number of unfunded PTE and ELS students now being assigned to regions based on their provider. The top-line numbers, such as total number of students and students by country, remain unchanged.
We appreciate any feedback you may have – please use the ‘contact us’ button on IntelliLab.
