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Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus

At the Chinese International School Manila
International students awarded for ICT excellence
Ruslan Levenets, who originally studied law in Russia, came to study in New Zealand in preparation of a career change.
“I had some practical skills and interest in IT, but my main motivation for study was to have a strong theoretical background,” said Levenets.
Ruslan was awarded most outstanding student for the Graduate Diploma in Information Assurance and Security. The award was sponsored by ISACA, an international professional association for IT governance.
Mike Binkhorst, president of the Wellington chapter of ISACA, believes supporting top students is an important part of building the future of their industry.
“We're keen to encourage people into the profession to make a difference in the field. ISACA promotes frameworks and standards in IT to improve governance and security. Education and supporting the next generation is a big part of that,” said Binkhorst.
Alexander Sokolov with Alisdair McKenzie

Also achieving excellence in IT was Alexander Sokolov who was awarded most outstanding student for the Graduate Diploma in Information Technology. He received his award from Alisdair McKenzie, a member of WelTec’s IT Industry Partnership Committee.
“WelTec’s Industry Partnership Committee offers guest lectures, takes interns and reviews WelTec's IT programmes – all so that they deliver what the industry is needing,” said McKenzie.
“We work to ensure that the tertiary education sector is harmonised with business and industry requirements.”
Ian Hunter from WelTec’s School of Business & IT said the involvement of industry associations makes a significant difference to the way WelTec students are taught.
“Our students are working on real scenarios and real problems as part of their academic programme,” said Hunter.
ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
Tauranga education delegation travels to Korea and Japan
Two successful education fairs were held in Korea, with more than 100 Korean students committing to study in Tauranga from Term 1, 2023 onwards. 400 people attended the events overall.
Relationship-building was also a key focus of the trip, making many new connections and strengthening long-term ones in both countries.
Korea
The trip to Korea was coordinated by Education Tauranga and TKT agency. The two organisations held education fairs together in Korea for 12 years prior to COVID-19. This trip was especially important as 2022 marks 60 years of diplomatic relationships between New Zealand and Korea.

Regional marketing at the Seoul education fair

“It was exciting to travel offshore again to promote the Tauranga region. Korean families contribute so much to our city and our community - socially, culturally, and economically,” says Education Tauranga Regional Manager Melissa Gillingham.
The trip provided an insight into Korean culture and helped school representatives understand the support families need as they settle into life and school in Tauranga.
On average, Korean families stay in Tauranga for two to three years and contribute about $20 million per year to the local economy. A single family will spend about $100,000 per year on various costs related to establishing a home and participating in tourism activities.

Anne Young from The University of Waikato explains the Tu Ngatahi pin to a prospective parent at the Seoul education fair

Because the group was the largest New Zealand delegation to visit South Korea since the end of 2019, Education Tauranga organised a special Alumni Event with support from Education New Zealand. Hosted by New Zealand’s Ambassador to South Korea, Philip Turner, the event attracted 70 alumni Korean families.
The families were eager to reconnect and relive the positive experiences they had living and studying in Tauranga.
“It was fantastic to have the opportunity to connect with them again face-to-face and see what they've been up to since returning to Korea,” says Anne Young, International Manager of the University of Waikato Tauranga Campus.

Greenpark Primary School reconnecting with the sister-school they have had reciprocal exchanges with for 18 years, Hansin Elementary

Visits to sister schools were next, with representatives from the delegation calling on Sanui Primary School and Hansin Elementary. They were treated to full school tours and discussed next steps in strengthening their relationships and the potential for restarting international exchanges once again.
In addition to the education fairs, this was an opportunity to reconnect with Tauranga’s ‘friendship city’ in Korea; Ansan. Situated on the outskirts of Seoul, Ansan is a planned city that grew from a population of 120,000 to over 750,000 in the past 35 years. With a wide scope of primary and secondary industries, and a strong focus on sustainable growth, there are similarities connecting Tauranga and Ansan city.
Japan

After the success of the events in Korea, Tauranga city representatives Dean Prendergast and Melissa Gillingham travelled on to Japan to continue reconnecting with their international contacts.

Meeting with Waseda University and Japanese Women’s University at the New Zealand Embassy, hosted by ENZ representative, Misa Kitaoka

This year marks 70 years of diplomatic relations between New Zealand and Japan. Mr Prendergast and Ms Gillingham visited the New Zealand Embassy to celebrate this milestone. There they met with representatives from top Japanese universities, Waseda University and Japan Woman’s University, to discuss studying abroad and online exchange activities.
High interest in the United Nations’ 17 Sustainable Development Goals is shared between the two schools.
“It’s important to discuss ways for youth to connect over common goals that will continue to unite our two countries for future generations,” Ms Gillingham says.
The final stop on the trip was Tauranga’s sister-city, Hitachi, in the Ibaraki prefecture. Next year the two cities will be celebrating the 35^-year anniversary of the sister-city relationship, a significant and long-term connection that has seen many exchanges on an educational, economic, and personal level.
The representatives had an opportunity to meet with Hitachi Mayor, Haruki Ogawa and exchange stories. Mr Ogawa was delighted to meet with the delegates and is waiting eagerly for the next mayoral delegation to visit Hitachi.
Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”
Ara cohort with faculty from Jaipuria Institute and Acting High Commissioner Suzannah Jessep (centre in blue)

As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.
Runway on the High Commission lawn

Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
ENZ hosts first agent-led fairs in Viet Nam
The fairs, held in in Ho Chi Minh City and Hanoi, attracted more than 500 prospective students and parents and featured 35 New Zealand providers.
Tam Le, ENZ’s Marketing & Strategic Relations Manager for Viet Nam, said the new agent-led fairs were part of ENZ’s wider efforts to work in close collaboration with one of our top education agents in Viet Nam during key recruitment seasons.
“Agent-led events such as these play a key role in raising the awareness of New Zealand education in during September/October, one of Viet Nam’s key recruitment seasons for international education.
“We are very happy with the quality of students who visited the fairs as well as their genuine enquiries about New Zealand and its education system.”
The fairs were a great opportunity for New Zealand education providers to showcase their internationally-recognised qualifications and to highlight the strong education links between Viet Nam and New Zealand, said Tam.
“It’s fantastic to see New Zealand emerging as a popular education destination for international students from Viet Nam.
“There has been a 62 percent increase in the number of Vietnamese students choosing to study in New Zealand in the first eight months of 2017, compared to the same period last year.”
A growing number of students are also choosing to study at New Zealand’s universities, with an 88 percent increase in the number of Vietnamese students in the first eight months of this year compared to 2016.
From the CE: Building back New Zealand’s international education experience
One of the highlights for me was experiencing a warm Southern welcome in Christchurch and Dunedin, in late August. It was useful to hear from a cross-section of key education providers and other education-related organisations about what’s top of mind for them. There was an opportunity to hear about their plans for the year ahead and discuss what’s being planned at Education New Zealand Manapou ki te Ao (ENZ), and how we can best support each other.
People expressed cautious optimism about inbound student numbers for 2022, saying they have adequate applications in the pipeline to be comfortable with progress (as much as 50% of pre-pandemic levels for some). They mentioned that the fourth border exception group of international students, Cohort 4, is having a positive impact on student numbers. Many of the recent arrivals had started their studies with New Zealand online in their home countries – a testament to the huge effort made by providers, with support from agents and our international teams, to continue reaching out to students and offering online study options while our borders were closed.
The visit ended with a Christchurch City Council and ChristchurchNZ mayoral welcome for around 140 tertiary international students, from across the wider Christchurch region – a memorable evening.
Another successful welcome for international students took place in September, hosted by the University of Auckland. Both Prime Minister Jacinda Ardern and Education Minister Chris Hipkins spoke at the event, in a clear demonstration of the government’s commitment to international students and international education.
This week I returned from a short visit to London and Barcelona, as part of ENZ’s plans to revisit all our key partner countries now our borders have reopened. The timing coincided with the annual EAIE Conference and Exhibition in Barcelona, which attracted more than 6,300 participants from over 90 countries. EAIE is the largest business-to-business conference and international education event in Europe. It provided a great opportunity to reconnect with key partners and other contacts, and to continue to let them know we are open to welcome students. You can read more about New Zealand’s pavilion at EAIE and the providers who took part in this month’s E-News.
In London, I had a series of meetings with key government and education sector contacts, including Professor Sir Steve Smith, the UK Government International Education Champion. A range of opportunities were discussed during these meetings, and we will follow up on these with the sector in New Zealand. I also met with journalists to promote a New Zealand education, including Times Higher Education and StudyTravel magazine. The final engagement of the London trip before heading off to Barcelona involved presenting an award at the PIEoneer Awards ceremony. The four awards won by New Zealand organisations that evening are covered later in this issue.
Finally, I’d like to thank everyone involved in the Asia Pacific Technical & Vocational Education and Training Forum, which took place from 14-15 September 2022. This online event, which is run in partnership between Te Pūkenga, Skills Consulting Group and ENZ, attracted more than 2,000 delegates from 60 countries, and has resulted in significant positive feedback.
In the spirit of Te Wiki o te Reo Māori I’d like to end with a whakataukī that highlights the importance of language:
Kia kaha, te reo Māori - Let’s make the Māori language strong!
Ngā mihi nui,
Grant McPherson
Sustainable growth for schools
Industry experts shared their vision of sustainable school growth at NZIEC.
Why should students choose your school?
Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.
He believes New Zealand schools will benefit from having clear, distinctive positioning.
“Find a cogent and compelling reason for your audiences to choose your school over others,” he says.
Stephen’s top tips include:
1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
2. Communicate substance – teaching, pedagogy, curriculum and staff.
3. Back up your claims with evidence of the impact you have on students.
4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.
How to promote internationalism
For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.
He says the aim of internationalisation is to help students become culturally competent and globally ready.
John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.
The role of international staff in internationalisation, he says, is to:
- Support or coordinate cultural PLD (professional learning and development).
- Promote and lead cross-cultural activities.
- Write a paper for the board and school leaders.
- Be an advocate and make conversations happen.
Event season in Viet Nam
Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.
Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.
“It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”
The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.
The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.
The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.
Ben said the number of questions put to the panel was a positive sign.
“A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.
Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs.
Ben Burrowes (second from left), Tam Le (second from right) with Vietnamese alumni

Speed meetings at the Hanoi Agent Seminar
Chinese students gather for Youth summit
The summit was arranged by Global Engagement Institute and hosted at the University of Auckland Business School. The three-day summit was followed by a week of special topic days on leadership.
Fifteen New Zealand students from Auckland, Tauranga and Christchurch joined the 34 Chinese students to learn about leadership opportunities in a global context, based on cultural understanding, respect, trust and diplomacy.
Representatives from the Ministry of Foreign Affairs and Trade, the Asia New Zealand Foundation, the University of Auckland and Fonterra, amongst others, gave presentations providing insights and advice to guide the students in the future. Students also participated in a speech competition, with the top three Chinese students winning scholarships to study English at Languages International in Auckland.
Greg Scott, ENZ General Manager, Industry Development said the summit was a great initiative to support future leaders from both New Zealand and China.
“It provided a valuable platform for students from China and New Zealand to share their perspectives and culture.
“From day one, these young people demonstrated what is required to be future global citizens.”
The students were joined by Lin Lin Zhai, a representative from the Qingdao Education Bureau, who announced that the 2018 summit would be held in Qingdao, providing Kiwi students the opportunity to travel to China.
The summit is then expected to return to New Zealand in 2019.
ENZ was the premier sponsor of the event, alongside additional sponsors including the Asia New Zealand Foundation and New Zealand China Council.