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New Zealand students join Sustainability Challenge
Each team had two participants from India and one New Zealand student who, under the guidance of an Indian expert, worked together to identify and solve a sustainability challenge found on Indian campuses.
The winning team from Manipal Institute of Technology won for their project on “Sustainable Lifestyle,” with each student receiving an all-expenses paid internship for three weeks at the University of Canterbury, University of Otago and University of Waikato.
The NZISC was hosted by ENZ in association with New Zealand universities, and with sustainability peak body The Energy and Resources Institute (TERI) as knowledge partner.
ENZ’s Country Manager for India, Jugnu Roy, said the NZISC was designed to showcase independent thinking and encourage cross-cultural teamwork and mentorship.
“Having Kiwis involved in the project was a great way for Indian students to see first-hand the practical and inquiry-based style of learning that New Zealand instils in students, which is particularly important in science and technology disciplines.
“The top six teams beat out 90 others in the earlier rounds of the competition and in the finale showcased their work. Projects included an innovative health platform to store vaccination data of children; using biomass as an alternative to firewood; and using garbage to create electricity.
“These students represent the kind of talent we want to attract to New Zealand.”
Letter from the Acting CE: the power of being good hosts
Sophie Iwakiri, a Japanese student in Katikati, arrived in New Zealand with limited English skills and low confidence. With the support and encouragement of her host family and her teachers at Katikati College, Sophie graduated in the top five percent of her class.
“The teachers are so great here, they build relationships with you, they motivate you,” she said.
“If it weren’t for them, I wouldn’t be who I am today. I feel like I have everything I need here. My host Mum and my host Dad support me completely.”
Sophie’s story reflects the great work happening in schools and tertiary institutions around New Zealand. We all want to ensure Sophie’s experience is the case for every student. Government agencies have come together in this mission, and the work is gaining momentum.
Welcoming students is really putting into practice Manaakitanga – the Māori value of hospitality, kindness, support, respect and care for others. At the end of the day, people are what make or break a student’s experience studying in our country.
Every day, international education opens us up to the rest of the world and makes our country a better place. In return for the wonderful social, cultural and economic benefits international students bring us, we have a responsibility to work together to ensure their experience here is positive – that they feel a sense of inclusion, that they find it easy to make friends and have access to a wide range of support services.
It is a privilege to host students here in New Zealand. In the spirit of Manaakitanga, let’s start off their experience with a warm welcome.

John Goulter
Acting Chief Executive
Kiwi schools hit the road in the Philippines
Led by a team of ENZ staff, the group made the journey through Manila and Cebu over one week in September in a (very cosy) ENZ bus.
Desiree Lee, ENZ’s Market Manager, Malaysia and Philippines, said it was great to see the camaraderie shared by New Zealand providers and the shared vision of promoting New Zealand education to the world.
“We had a blast hosting our energetic providers from the university, ITP, PTE and school sectors across the Philippines. We braved the Manila traffic together, met with more than 200 international school students whose interests ranged from medicine to creative writing.”
The providers had another chance to meet school counsellors, New Zealand alumni and parents at the ENZ Networking Night hosted by Ambassador to the Philippines, David Strachan, at the Official Residence.
“Most Filipino students considering study abroad are from the private education network and, to attract these students to New Zealand, we have to be prepared to compete against strong brand names like there are in the US,” explains Desiree.
“The US is the most high-profile study destination for Filipino students, with a very active in-market presence including many Ivy League names such as Stanford University.
“Targeted activities such as the Schools Roadshow is a chance to get some face time with these students and present our unique offering.”
The tour of the Philippines was capped off with an oversubscribed agent seminar in Cebu, where Immigration New Zealand gave key market updates.
“They revealed that Cebu, Quezon City, Metro Manila, Davao del Sur and Cavite are the top five regions where student applicants are coming from.
“INZ also highly recommends the use of its online application platform which is far more cost and time efficient.”
New Zealand providers included Carmel College, Rangitoto College, University of Auckland, Massey University, ACG Education, Ara Institute of Canterbury, Southern Institute of Technology, Toi Ohomai, WelTec & Whitireia, Eastern Institute of Technology, Manukau Institute of Technology, Nelson Marlborough Institute of Technology, and more.
Braving traffic in Manila on the ENZ Bus

At the Chinese International School Manila
Letter from the CE: Kiwis see the benefits of international education
The 2018 Perceptions research announced today tells us that an increasing number of Kiwis value the sector, which is great news. More New Zealanders can see how international students impact on more than just the education provider they are attached to.
Some of the key findings include that 73% of New Zealanders believe international education benefits New Zealand tourism, 62% believe it benefits our economy and 61% believe it benefits our international networks and trading connections.
These positive perceptions are growing – more New Zealanders noted these benefits than in previous years.
This is a fantastic result and reflects the hard work undertaken by education providers, regional bodies, government agencies, students and the many other champions of our sector who tell our story and showcase the many ways international education enhances our country.
The Perceptions research findings come on top of the $5.1 billion valuation announced last week, which places international education as New Zealand’s fourth largest export industry – one that also supports close to 50,000 jobs.
Taken together, these reports show an increased understanding among New Zealanders of how international education can help to build New Zealand's global linkages, fill skill shortages, enrich our cultural diversity and grow our regional economies.
I’m optimistic that this understanding will grow and, by looking to the International Education Strategy to guide us, our sector can continue to deliver for all New Zealanders and provide meaningful experiences for international students.
For more information on the Perceptions research, click here.
For more information on the economic valuation, click here.

Grant McPherson
Chief Executive, Education New Zealand
ENZ success at the NZ Direct Marketing Awards
It is the first time in the Awards’ history that one organisation has taken out all of the top honours. ENZ was also awarded a further seven golds, three silvers and one bronze across a variety of categories.
The awards, which celebrate excellence in digital, database and direct marketing, recognised ENZ's database marketing strategy over the past 18 months, including its Study in NZ database marketing programme, MyStudyNZ member website and Future Proof Yourself campaign.
Each was delivered with the support of SpeakData, ENZ’s data partner, and OMD, ENZ’s media partner.
ENZ Chief Executive Grant McPherson was delighted with the agency’s success.
“We’ve made a fundamental shift from promotions, events and limited fact-to-face interactions to a sophisticated digital marketing approach that is truly global that is an asset for New Zealand education providers involved in international education.
“We want to attract students who choose New Zealand for the value of our education offering and contribute to New Zealand and our society by helping us grow our understanding and connections with the world.”
Paul Irwin, ENZ’s General Manager Student Marketing, said ENZ’s digital approach matched the key audience that New Zealand needed to connect with – students.
“The current generation of students live and breathe in a digital world. Today’s students expect to be able to find what they need on-line and this is playing a key role in their decision making,” said Paul
“Our digital approach connects students to education offerings that are optimally suited to their interests and ambitions. This helps them have the best possible experience living and studying in New Zealand and boosts employment outcomes.”
The NZDM Awards are one of two key annual New Zealand marketing award events and are run by the New Zealand Marketing Association.
This was the first time ENZ entered the awards, competing against many of New Zealand’s biggest corporates, including Spark, Westpac, ANZ, Vodafone and Air New Zealand.
Sustainable growth for schools
Industry experts shared their vision of sustainable school growth at NZIEC.
Why should students choose your school?
Dr Stephen Holmes, founder and Principal of The 5Rs Partnership, says the international school landscape is compelling for students.
He believes New Zealand schools will benefit from having clear, distinctive positioning.
“Find a cogent and compelling reason for your audiences to choose your school over others,” he says.
Stephen’s top tips include:
1. Find your school’s intrinsic strengths rather than trying to be everything to everybody. “Don’t give me 50 reasons to choose you – give me three reasons to choose you.”
2. Communicate substance – teaching, pedagogy, curriculum and staff.
3. Back up your claims with evidence of the impact you have on students.
4. Make sure staff are engaged with your messaging, so the rhetoric is backed up by the delivery.
5. Focus on reputation and co-brands (affiliations, partnerships; who goes to your school).
6. Word of mouth has more impact than traditional marketing. Parents, staff and former students are all important advocates.
How to promote internationalism
For John van der Zwan, Executive Director of SIEBA, internationalisation is a powerful driver for student recruitment and an essential element of future-focused education.
He says the aim of internationalisation is to help students become culturally competent and globally ready.
John believes internationalisation requires a commitment across all areas of the school, and should be embedded within teaching and learning.
The role of international staff in internationalisation, he says, is to:
- Support or coordinate cultural PLD (professional learning and development).
- Promote and lead cross-cultural activities.
- Write a paper for the board and school leaders.
- Be an advocate and make conversations happen.
From the CE: Building back New Zealand’s international education experience
One of the highlights for me was experiencing a warm Southern welcome in Christchurch and Dunedin, in late August. It was useful to hear from a cross-section of key education providers and other education-related organisations about what’s top of mind for them. There was an opportunity to hear about their plans for the year ahead and discuss what’s being planned at Education New Zealand Manapou ki te Ao (ENZ), and how we can best support each other.
People expressed cautious optimism about inbound student numbers for 2022, saying they have adequate applications in the pipeline to be comfortable with progress (as much as 50% of pre-pandemic levels for some). They mentioned that the fourth border exception group of international students, Cohort 4, is having a positive impact on student numbers. Many of the recent arrivals had started their studies with New Zealand online in their home countries – a testament to the huge effort made by providers, with support from agents and our international teams, to continue reaching out to students and offering online study options while our borders were closed.
The visit ended with a Christchurch City Council and ChristchurchNZ mayoral welcome for around 140 tertiary international students, from across the wider Christchurch region – a memorable evening.
Another successful welcome for international students took place in September, hosted by the University of Auckland. Both Prime Minister Jacinda Ardern and Education Minister Chris Hipkins spoke at the event, in a clear demonstration of the government’s commitment to international students and international education.
This week I returned from a short visit to London and Barcelona, as part of ENZ’s plans to revisit all our key partner countries now our borders have reopened. The timing coincided with the annual EAIE Conference and Exhibition in Barcelona, which attracted more than 6,300 participants from over 90 countries. EAIE is the largest business-to-business conference and international education event in Europe. It provided a great opportunity to reconnect with key partners and other contacts, and to continue to let them know we are open to welcome students. You can read more about New Zealand’s pavilion at EAIE and the providers who took part in this month’s E-News.
In London, I had a series of meetings with key government and education sector contacts, including Professor Sir Steve Smith, the UK Government International Education Champion. A range of opportunities were discussed during these meetings, and we will follow up on these with the sector in New Zealand. I also met with journalists to promote a New Zealand education, including Times Higher Education and StudyTravel magazine. The final engagement of the London trip before heading off to Barcelona involved presenting an award at the PIEoneer Awards ceremony. The four awards won by New Zealand organisations that evening are covered later in this issue.
Finally, I’d like to thank everyone involved in the Asia Pacific Technical & Vocational Education and Training Forum, which took place from 14-15 September 2022. This online event, which is run in partnership between Te Pūkenga, Skills Consulting Group and ENZ, attracted more than 2,000 delegates from 60 countries, and has resulted in significant positive feedback.
In the spirit of Te Wiki o te Reo Māori I’d like to end with a whakataukī that highlights the importance of language:
Kia kaha, te reo Māori - Let’s make the Māori language strong!
Ngā mihi nui,
Grant McPherson
Tauranga education delegation travels to Korea and Japan
Two successful education fairs were held in Korea, with more than 100 Korean students committing to study in Tauranga from Term 1, 2023 onwards. 400 people attended the events overall.
Relationship-building was also a key focus of the trip, making many new connections and strengthening long-term ones in both countries.
Korea
The trip to Korea was coordinated by Education Tauranga and TKT agency. The two organisations held education fairs together in Korea for 12 years prior to COVID-19. This trip was especially important as 2022 marks 60 years of diplomatic relationships between New Zealand and Korea.

Regional marketing at the Seoul education fair

“It was exciting to travel offshore again to promote the Tauranga region. Korean families contribute so much to our city and our community - socially, culturally, and economically,” says Education Tauranga Regional Manager Melissa Gillingham.
The trip provided an insight into Korean culture and helped school representatives understand the support families need as they settle into life and school in Tauranga.
On average, Korean families stay in Tauranga for two to three years and contribute about $20 million per year to the local economy. A single family will spend about $100,000 per year on various costs related to establishing a home and participating in tourism activities.

Anne Young from The University of Waikato explains the Tu Ngatahi pin to a prospective parent at the Seoul education fair

Because the group was the largest New Zealand delegation to visit South Korea since the end of 2019, Education Tauranga organised a special Alumni Event with support from Education New Zealand. Hosted by New Zealand’s Ambassador to South Korea, Philip Turner, the event attracted 70 alumni Korean families.
The families were eager to reconnect and relive the positive experiences they had living and studying in Tauranga.
“It was fantastic to have the opportunity to connect with them again face-to-face and see what they've been up to since returning to Korea,” says Anne Young, International Manager of the University of Waikato Tauranga Campus.

Greenpark Primary School reconnecting with the sister-school they have had reciprocal exchanges with for 18 years, Hansin Elementary

Visits to sister schools were next, with representatives from the delegation calling on Sanui Primary School and Hansin Elementary. They were treated to full school tours and discussed next steps in strengthening their relationships and the potential for restarting international exchanges once again.
In addition to the education fairs, this was an opportunity to reconnect with Tauranga’s ‘friendship city’ in Korea; Ansan. Situated on the outskirts of Seoul, Ansan is a planned city that grew from a population of 120,000 to over 750,000 in the past 35 years. With a wide scope of primary and secondary industries, and a strong focus on sustainable growth, there are similarities connecting Tauranga and Ansan city.
Japan

After the success of the events in Korea, Tauranga city representatives Dean Prendergast and Melissa Gillingham travelled on to Japan to continue reconnecting with their international contacts.

Meeting with Waseda University and Japanese Women’s University at the New Zealand Embassy, hosted by ENZ representative, Misa Kitaoka

This year marks 70 years of diplomatic relations between New Zealand and Japan. Mr Prendergast and Ms Gillingham visited the New Zealand Embassy to celebrate this milestone. There they met with representatives from top Japanese universities, Waseda University and Japan Woman’s University, to discuss studying abroad and online exchange activities.
High interest in the United Nations’ 17 Sustainable Development Goals is shared between the two schools.
“It’s important to discuss ways for youth to connect over common goals that will continue to unite our two countries for future generations,” Ms Gillingham says.
The final stop on the trip was Tauranga’s sister-city, Hitachi, in the Ibaraki prefecture. Next year the two cities will be celebrating the 35^-year anniversary of the sister-city relationship, a significant and long-term connection that has seen many exchanges on an educational, economic, and personal level.
The representatives had an opportunity to meet with Hitachi Mayor, Haruki Ogawa and exchange stories. Mr Ogawa was delighted to meet with the delegates and is waiting eagerly for the next mayoral delegation to visit Hitachi.
Thai delegation signs MOUs with two NZ universities
Education New Zealand’s Manapou ki te Ao (ENZ) Programme Manager, Jaruwan Pongjaruwat, led the Thai delegation from Rajamangala University of Technology (RMUT) and Silpakorn University (SU). The delegation visited several universities and Te Pūkenga business divisions across both the North and South islands in the last week of May.
Jaruwan said that the main aim of the visit was to facilitate a Memorandum of Understanding (MOU) signing between RMUT and the University of Otago and between SU and the University of Canterbury. It also proved a good opportunity to further develop the relationship that these offshore partners have with Te Pūkenga.
“It was an absolute pleasure to accompany this group of senior officials from RMUT and SU around New Zealand. The visit gave the RMUT delegation members an opportunity to revisit institutions which they have previously partnered with for student and teacher mobility projects, including Wintec, Weltec and Otago Polytechnic.

RMUT and SU delegates see how Wintec manages engineering material and resources across different disciplines.

“It also provided an opportunity for our delegation to visit new education providers such as the University of Waikato and the University of Canterbury to learn more about the areas in which these institutions excel. They particularly enjoyed learning more about what each institution has to offer and seeing how New Zealand education providers link research to commercial products and services. On top of that, delegates also had the opportunity to visit Weta Workshops and have dinner at Bellamy's restaurant in The Beehive whilst in Wellington," said Jaruwan.

Thai delegates visiting the University of Canterbury’s Faculty of Engineering

It is hoped that this visit will lead to future projects in the areas of teacher development, articulation programmes, student mobility and a joint foundation programme. The joint foundation programme will now be extended to cover students studying science and health science, allowing students a pathway to all eight New Zealand universities.
Summer holiday fun for Vietnamese students at the 2023 New Zealand Future Skills Camp
At this year’s camp, in addition to NZ EdTech Code Avengers which specialises in digital skills training, Education New Zealand Manapou ki te Ao (ENZ) also worked with another NZ Ed Tech company Chasing Time English, a digital platform that enhances English language learning through exclusive short films. Three local partners were involved to help promote and deliver training sessions for the students.
20 teams were shortlisted for the camps which ran from Saturday 24 June to Sunday 2 July 2023. The teams could participate in a variety of online and in-person group work and interactive activities, learning coding skills together with English skills for an intercultural environment. After the camps, the teams were required to work on a coding project themed “Making a creative and impressive 'Our Future Profile' Webpage introducing your team 15-20 years from now”.
The top eight teams with the most impressive webpages were then invited to present their products, in English, to a panel of judges on Sunday 16 July. The other teams from the 20 who were shortlisted were also invited to the Awards Ceremony held on Friday 7 July to receive certificates and announcement of the final results either in person or virtually.
His Excellency Mr. Scott James, New Zealand Consul General in Ho Chi Minh City, attended the Awards Ceremony. In his remarks, he said “All of the students here are already winners because you have not only surpassed many contestants to come this far, but you have also taken the courage to step out of your comfort zone and embark on this adventure to learn new skills.”
Assoc. Prof. Minh Nguyen, Head of Department Computer Science and Software Engineering at Auckland University of Technology, was one of the judges who evaluated the teams’ webpages and then the short-listed presentations. He commented: “It was an absolute pleasure to be a part of such an inspiring event. The creativity and innovation displayed by the teams was truly impressive.”
Ms. Karen Kemsley, Production Manager at Chasing Time English who taught students at online sessions, said: “I had a wonderful time with the NZ Future Skills Camp students. Everyone participated enthusiastically which made the classes both fun and engaging. They took every opportunity they could to share creative opinions and ideas while demonstrating excellent English language skills. They were an absolute delight!”
The 1st prize winning team, together with two 2nd prize winning teams went on to represent Viet Nam at the New Zealand – Asia Code Camp Day on 5 August with other students from Indonesia, Malaysia, South Korea and Thailand.
NZFSC not only provided an exciting and meaningful summer event for the participating students, but also left both students and their parents with a very positive impression of Aotearoa New Zealand as an innovative, welcoming and beautiful destination for their potential international education plans.