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SheLeads Campaign – inspiring future Indian learners
Launched on International Women’s Day on 8 March, the SheLeads campaign was developed by Education New Zealand Manapou ki te Ao’s (ENZ's) India-based team. The campaign was multi-pronged and aimed to celebrate women leaders and alumni across various disciplines from New Zealand education providers with a diverse audience of young and mature learners in India.
The campaign was launched on ENZ’s South Asia LinkedIn channel which was then used throughout to highlight the impact and value of a New Zealand education through the sharing of success stories of women leaders in New Zealand and beyond as well as those of Indian women alumni. Education media across several key Indian publications also reported on the campaign to their estimated 58 million readers.
The LinkedIn campaign profiled over 24 women leaders and achieved 105,000 impressions, 1,500 page views, while the ENZ South Asia page gained more than 600 new followers, surpassing the campaign’s targets.
To engage students and lift the NZ education profile amongst this group, a SheLeads debate competition was organised between five leading schools in Delhi. The students were tasked with debating “the underrepresentation of women in STEM”’ and the 50 plus participants were invited to share diverse perspectives and include examples from New Zealand.
Undergraduate learners from over 100 tertiary Indian Institutions were also invited to participate in the campaign through submission of video essays. A shortlist of 10 entries were judged by Professor Carol Mutch from the University of Auckland’s Faculty of Education and Social Work.
Images from the SheLeads debate competition held at Delhi Public School.
Finally, ENZ hosted a virtual workshop on ‘Organisational Change and Resilience’ with school principals and leaders from over 500 schools across India invited to attend. This workshop was facilitated by AcademyEx Founder, Frances Valintine and discussions focused on the innovative approach to learning that leaders must now consider in this rapidly changing world.
The finalists and winners of both competitions were invited to a campaign concluding event at the New Zealand High Commission in New Delhi on May 18. The event featured an engaging line up including an inter-school debate competition for the debate competition finalists, a panel discussion featuring alumni titled “Trailblazers: Women leaders who catalyse change” and the SheLeads Essay Showcase featuring the top three finalists. New Zealand’s High Commissioner to India, H.E Patrick John Rata was on hand to present the winners with their awards in front of guests that included high school counsellors, students, parents, and representatives from New Zealand institutions as well as the Principal of Jesus and Mary College in New Delhi.
ENZ’s Director of Engagement East Asia and India, Jugnu Roy, said that it was a huge privilege being able to interview so many talented women leaders and alumni to showcase their outstanding achievements. She also said that seeing the energy and enthusiasm that the students brought to both competitions was another campaign highlight.
“New Zealand has a proud history of striving for gender equality and continues to improve outcomes for women by strongly supporting women in education and training, utilising women’s skills to grow the economy, and encouraging and developing women leaders.
“I am sure this campaign will inspire our students here in India, particularly our female students, to consider choosing New Zealand as an education destination and follow in the footsteps of these incredible role models,” said Jugnu.
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Students experience a New Zealand classroom in Thailand
Approximately 600 fair visitors, including students and their parents, were given a glimpse into what life is like for New Zealand students.
The fair was also attended by the New Zealand Ambassador to Thailand, His Excellency Ben King, who presided over the opening ceremony and welcomed all the participants.
A popular exhibit was the New Zealand simulated classroom experience, which showcased New Zealand’s interactive and hands-on learning and teaching methods.
ENZ Marketing and Strategic Relations Manager – Thailand Chortip Pramoolpol, said the simulated classroom experience drew a great response from fair participants and was fully booked for each of the four sessions on offer.
“The simulated classroom experience targeted students aged 11 to 18 years old".
“With Facebook Live in one of the classroom sessions, we were able to reach 43,282 people!"
“The top five locations for people to engage with the Facebook Live stream were Bangkok, Auckland, Wellington, Metro Manila and Ho Chi Minh City.
“We also launched a new registration and lead management system at the fair, which will enable us and education institutions to continue to engage with potential international students,” Chortip said.
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International students awarded for ICT excellence
Ruslan Levenets, who originally studied law in Russia, came to study in New Zealand in preparation of a career change.
“I had some practical skills and interest in IT, but my main motivation for study was to have a strong theoretical background,” said Levenets.
Ruslan was awarded most outstanding student for the Graduate Diploma in Information Assurance and Security. The award was sponsored by ISACA, an international professional association for IT governance.
Mike Binkhorst, president of the Wellington chapter of ISACA, believes supporting top students is an important part of building the future of their industry.
“We're keen to encourage people into the profession to make a difference in the field. ISACA promotes frameworks and standards in IT to improve governance and security. Education and supporting the next generation is a big part of that,” said Binkhorst.
Alexander Sokolov with Alisdair McKenzie
Also achieving excellence in IT was Alexander Sokolov who was awarded most outstanding student for the Graduate Diploma in Information Technology. He received his award from Alisdair McKenzie, a member of WelTec’s IT Industry Partnership Committee.
“WelTec’s Industry Partnership Committee offers guest lectures, takes interns and reviews WelTec's IT programmes – all so that they deliver what the industry is needing,” said McKenzie.
“We work to ensure that the tertiary education sector is harmonised with business and industry requirements.”
Ian Hunter from WelTec’s School of Business & IT said the involvement of industry associations makes a significant difference to the way WelTec students are taught.
“Our students are working on real scenarios and real problems as part of their academic programme,” said Hunter.
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ACG expands its New Zealand vocational group
ACG Group Chief Executive, John Williamson, said that acquisitions are part of ACG’s plan to broaden its portfolio of high-quality educational services.
“With ongoing demand for recognised, quality educational qualifications, we are well positioned to grow, either through developing new offerings ourselves or acquiring providers whose philosophies and standards match ours,” said Williamson.
ACG’s vocational diplomas, degrees and courses are offered in a range of creative industries such as IT, tourism and hospitality, trades and services, health, and early childhood. The acquisitions will now see ACG delivering education to over 12,000 students through its 35 campuses across three countries.
ACG’s other institutions include Yoobee School of Design, New Zealand Management Academies, New Zealand School of Tourism and New Zealand Career College.
Animation College is New Zealand's leading character animation college, delivering both traditional and 3D animation courses. AMES is one of New Zealand’s top IT education providers, while South Seas Film & Television School is a leading film, television, screen acting, animation and photography training institution.
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Kiwi scholars tour India
Eight business students from Ara Institute of Canterbury and 20 fashion, textile and business students from Massey University are currently spending four to six weeks in India. The PMSA programme is funded by the New Zealand government and encourages New Zealand students to study in Asia to experience the benefits of international education.
John Laxon, ENZ’s Regional Director – South East Asia and Middle East, said the PMSA reinforces the New Zealand Government’s commitment to India and our education relationship.
“These scholarships build on New Zealand’s status as a top destination for Indian students, creating partnerships with prestigious Indian education institutions and between the future leaders of both countries.”
Ara cohort with faculty from Jaipuria Institute and Acting High Commissioner Suzannah Jessep (centre in blue)
As part of the PMSA programme, eight of Ara’s business school scholars will spend six weeks attending a series of classroom lectures at Jaipuria Institute of Management in Noida and KCT Business School in Coimbatore to develop a better understanding of the business environment in India. This will focus on aspects like entrepreneurship and the Indian rural economy. While in India, they will also visit local business establishments including dairies, textile mills and start-ups.
In January, ENZ hosted the Ara students at the New Zealand High Commission for an interactive session about New Zealand’s relationship with India, and the engagement opportunities available. The session was chaired by Acting High Commissioner Suzannah Jessep, and was also attended by faculty members from Jaipuria and Ara Institute.
Runway on the High Commission lawn
Following this, ENZ also hosted a project presentation at the New Zealand High Commission called ‘Closing the Loop’ for the Massey awardees, based on India’s circular economy strategy to phase out land filling of recyclable materials by 2025.
The Massey students teamed up with 20 creative arts students from National Institute of Fashion Technology (NIFT), New Delhi, to produce an outfit made from sustainable and organic materials sourced in India.
Students worked in groups mixing their textile, fashion and business talents, and even created a sustainable ‘business plan’ to accompany their outfits. The High Commission lawns were then transformed into a makeshift runway for the students to showcase their garments to the senior faculty members from Massey and NIFT in attendance.
Sue Prescott, Senior Lecturer and Major Coordinator for Fashion Design at Massey University said the event highlighted the potential for fashion to address real world issues such as over-consumption, global warming and ethical production processes.
“Through studies in fashion supply chain, traditional fashion industry methods are challenged, and team design and production projects like this help lead to innovative and sustainable thinking.”
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Thai delegation signs MOUs with two NZ universities
Education New Zealand’s Manapou ki te Ao (ENZ) Programme Manager, Jaruwan Pongjaruwat, led the Thai delegation from Rajamangala University of Technology (RMUT) and Silpakorn University (SU). The delegation visited several universities and Te Pūkenga business divisions across both the North and South islands in the last week of May.
Jaruwan said that the main aim of the visit was to facilitate a Memorandum of Understanding (MOU) signing between RMUT and the University of Otago and between SU and the University of Canterbury. It also proved a good opportunity to further develop the relationship that these offshore partners have with Te Pūkenga.
“It was an absolute pleasure to accompany this group of senior officials from RMUT and SU around New Zealand. The visit gave the RMUT delegation members an opportunity to revisit institutions which they have previously partnered with for student and teacher mobility projects, including Wintec, Weltec and Otago Polytechnic.
RMUT and SU delegates see how Wintec manages engineering material and resources across different disciplines.
“It also provided an opportunity for our delegation to visit new education providers such as the University of Waikato and the University of Canterbury to learn more about the areas in which these institutions excel. They particularly enjoyed learning more about what each institution has to offer and seeing how New Zealand education providers link research to commercial products and services. On top of that, delegates also had the opportunity to visit Weta Workshops and have dinner at Bellamy's restaurant in The Beehive whilst in Wellington," said Jaruwan.
Thai delegates visiting the University of Canterbury’s Faculty of Engineering
It is hoped that this visit will lead to future projects in the areas of teacher development, articulation programmes, student mobility and a joint foundation programme. The joint foundation programme will now be extended to cover students studying science and health science, allowing students a pathway to all eight New Zealand universities.
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Event season in Viet Nam
Two alumni networking events had more than 200 registrations, as well as the participation of Immigration New Zealand (INZ) and New Zealand Aid, who answered queries from students and parents about studying in New Zealand.
Several seminars were held alongside the fairs to discuss student visas, the New Zealand curriculum and NCEA, and the NZ ASEAN Scholar Awards. The seminars drew significant interest with the rooms full for most of the day.
Ben Burrowes, ENZ’s Regional Communications & Strategic Relations Manager for South East Asia, said it was fantastic to see so much interest in the seminars.
“It was clear that the students and parents had already conducted their own research and had come prepared with specific questions on programmes of study and life as a student in New Zealand.”
The Hanoi agent seminar, held on 17 March, included student visa updates from INZ, followed by education agent training and “speed meetings” between local agents and New Zealand education providers.
The events were accompanied by a comprehensive public relations programme that resulted in good coverage in Vietnamese media. Some 15 local media members attended a media briefing in Ho Chi Minh City, seizing the opportunity to interview two Vietnamese alumni and Ben.
The ENZ team also conducted an online chat with vnexpress.net, a top online news website in Viet Nam with over one million views per month. During the two-hour live chat session, questions were put to panel members Ben, Chris Klaassen (Chair of SIEBA), Giang Nguyen (University of Waikato’s SEA Regional Manager), and Lucy Nguyen (SIT’s International Marketing Officer for Vietnam). They answered nearly 60 questions ranging from New Zealand’s quality of education, the transferability of qualifications, the high school system and NCEA. After the live chat, the answers remained on the news site and were syndicated by many other online sources.
Ben said the number of questions put to the panel was a positive sign.
“A number of questions asked for comparisons between New Zealand and some of our stronger competitors – a further testament to the growing market awareness of New Zealand,” he said.
Air New Zealand was among the events’ partners, providing two sets of return tickets to New Zealand at the fairs.
Ben Burrowes (second from left), Tam Le (second from right) with Vietnamese alumni
Speed meetings at the Hanoi Agent Seminar
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Hundreds of Brazilian high school students arrive at New Zealand schools
Over January and February, 200 students from Paraná and 100 from São Paulo arrived in New Zealand on a Brazilian state-funded scholarship that will have them spending a semester and term in New Zealand schools while staying with host families.
Chosen for their academic performance, attendance, and completion of an English course, these top students get a chance to immerse themselves in New Zealand's education system and culture.
New Zealand is considered a strategic partner by Paraná state and São Paulo. This programme highlights the success of increased educational cooperation between Brazil and New Zealand. In addition to improving English proficiency, the initiative also aims to develop intercultural skills.
Paraná's programme, launched in 2019, has sent 1,240 students to various countries, with more than 600 going to New Zealand.
Coordinator of the São Paulo programme, Simone Telles, said New Zealand was chosen for this programme due to our innovative education system, use of technology, the freedom given to students and the welcoming nature of New Zealanders.
Simone Telles and ENZ’s Market Development Manager, Bruna de Natale: Education partnership between São Paulo and New Zealand.
In São Paulo, ENZ Market Development Manager, Bruna de Natale, attended one of the departure days for the group traveling to New Zealand. Bruna spoke to Luciangela Fonseca, mother of one of the selected students, Juan Fonseca. Luciangela said she felt “pride mixed with fear and emotion” and that the family felt privileged to get this opportunity.
Juan Fonseca, his parents, and sister. Emotions at the departure for Auckland.
All programme costs are funded by Brazilian states, including transportation, education, food, accommodation, and leisure activities.
Paraná students departing in São Paulo.
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New Zealand shares vocational expertise with China
Representatives from five New Zealand ITPs provided insights on vocational education and training at the fifth Sino-New Zealand Modern Vocational Education Development Forum in Tianjin, a major port city of 15.5 million people south-east of Beijing.
Under the theme of “Innovation and Entrepreneurship,” the forum aimed to grow the discussion on research and policy between New Zealand and Chinese officials and institutions in vocational education and training.
It also sought to support the delivery of New Zealand vocational training qualifications in China.
The forum was supported by ENZ and the Tianjin Education Commission. It was organised by Tianjin Light Industry Vocational Technical College of China and Waikato Institute of Technology of New Zealand.
Adele Bryant, ENZ Regional Director North Asia, said Tianjin is leading China in vocational education and training, and is an important region for New Zealand providers to connect with.
“Tianjin has a large number of top vocational education colleges, and receives strong policy support from both national and local government,” said Adele.
“It will also be taking China’s vocational training to the world through the Luban workshops, with plans for 10 to be sited offshore by 2020. Institutions from this region are keen to learn from New Zealand’s vocational providers.”
Representatives from Waikato Institute of Technology, Universal College of Learning, Toi Ohomai Institute of Technology, Wellington Institute of Technology and Otago Polytechnic participated in the forum. They offered their insights on instilling students with innovation and an entrepreneurial mindset, and discussed micro-credentials and models of delivering New Zealand qualifications offshore.
Tony O’Brien, Director of the Sino-NZ Model Programme, said a highlight was the involvement of three Otago Polytechnic students who travelled to Tianjin, having won Student Entrepreneurship Scholarships.
The students participated in a start-up business model workshop held alongside the forum, working with Chinese students to develop a business model in less than two days, which they then presented to the forum.
He said another highlight was the participation of several Chinese teachers who completed the Train the Trainer Programme in New Zealand.
“The teachers presented on how they have learned to use the Model Programme quality framework to develop their courses in China to enhance the entrepreneurial mind-set of their students,” said Tony.
The New Zealand-China Vocational Education and Training Model Programme was launched almost five years ago when the Strategic Education Partnership between China and New Zealand was signed during then Prime Minister John Key’s visit to China in April 2013.
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Your chance to "Connect" with ENZ 2017
ENZ Chief Executive Grant McPherson and General Manager Industry Development, Greg Scott will lead each session, visiting seven New Zealand cities next month to bring the international education conversation to industry professionals.
Greg says Connect is a great opportunity for providers to hear about current developments in international education and to learn about ENZ’s strategic direction, developments and how to utilise these in their own organisations.
“Most importantly, it’s a chance for providers to tell us what’s important to them and how we can better support their future growth.
“We’re aiming to have the seminars be as interactive as possible, using the collective insights and experience of everyone in the room to address challenges and consider how best to make the most of developments and opportunities.”
Greg encourages all institutions to register for their local Connect seminar, and recommends coming prepared with top-of-mind questions to discuss in order to get the most out of the day.
DATE CITY VENUE TIME Monday 19 June 2017 Wellington Te Wharewaka o Poneke 0900 – 1130 Tuesday 20 June 2017 Hamilton Claudelands Arena 0900 – 1130 Tuesday 20 June 2017 Tauranga Trinity Wharf 1400 – 1630 Friday 23 June 2017 Takapuna Bruce Mason Centre 0930 – 1200 Monday 26 June 2017 Dunedin Dunedin Public Art Gallery 1100 – 1330 Tuesday 27 June 2017 Christchurch TAIT 0930 – 1200 Wednesday 28 June 2017 Auckland Cliftons 0900 – 1130 Wednesday 28 June 2017 Auckland Cliftons 1300 – 1530
UPDATE: The Christchurch event was previously advertised as 22 June, but has been rescheduled to 27 JuneClick here to register.
Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions only.
