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ENZ Chair optimistic for the future of international education sector
The New Zealand international education sector should be optimistic about its future.
This was the message the Chair of Education New Zealand Manapou ki te Ao (ENZ), Tracey Bridges, delivered to members of the sector attending the New Zealand International Education Conference Ki Tua in Christchurch (New Zealand) today.
The conference is the first in-person gathering of the sector since 2019 and attracted more than 590 guests and sector representatives.
Speaking at the opening plenary session of the conference, Ms Bridges said that just as the sector had much to celebrate in the shared endeavours and achievements of the past 30 years, there was also cause for optimism looking forward.
“I’m optimistic about the future of this sector, and the contribution it can make to all the people in Aotearoa (New Zealand) and beyond.”
Ms Bridges said this optimism was underpinned by the diversity and strength of the sector that spans schools, polytechnic institutions through Te Pūkenga, universities, private training establishments (PTEs), English language schools, Education products and services, and Wanaga.
Another key strength was the industry’s ability to adapt.
“In early 2020 our world changed forever, and in the three and a half years since, we have all had to – time and time again – prove our ability to adapt.
“I want to acknowledge the work that everyone has done in recent years, and to acknowledge the fact that you continue to adapt to meet these challenges.
“Your presence here today is testimony to your resilience and commitment to ongoing change. So I’m optimistic not because everything will now return to the old normal, but because I know that together we will find ways to forge a new approach that’s right for the time we are in: we will continue to seek our ‘pae tawhiti’(distant horizon)”.
Ms Bridges said ENZ had also refocused and confirmed its approach for the coming 12 months by concentrating on Focus Area One of the refreshed 2022 New Zealand International Education Strategy, “helping providers of international education build back their bases through inbound student mobility growth”.
While prioritising its resources and targeting its efforts, ENZ had not lost sight of the need to build long term resilience and stability, and had a number of initiatives in this area, consistent with Focus Area Two. This had involved hosting a visit earlier in August of Professor Martin Bean, and work through the COVID-19 Response and Recovery Fund (CRRF) to explore the diversification of products, services and modes of delivery.
ENZ was also looking forward to working alongside Ōtautahi, Christchurch to bring the ICEF Australia New Zealand Agent Conference to Christchurch in April next year.
Ms Bridges also acknowledged the importance of leveraging diplomatic engagement and Ministerial travel to enhance New Zealand’s reputation as a partner for international education.
“The value of these initiatives is shown in the response to recent promotional trips to India, the US and Canada. More recently, education was a significant part of the Prime Minister’s visit to China where its importance as part of our bilateral relationship was mentioned in almost every major engagement.”
This had continued with the conference welcoming the People’s Republic of China as the Country of Honour, with the Minister for Education, His Excellency, Huai Jinpeng joining the conference as a keynote speaker on Friday.
A full transcript of the speech can be found here.
For further information:
Justin Barnett | Director of Communications, Education New Zealand
+64 21 875 132
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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From the CE: The need to connect remains critical
Kia ora tatou,
This month I want to add some colour, and give credit, to the work New Zealand institutions and the Education New Zealand Manapou ki te Ao (ENZ) team have been undertaking offshore in the continuing drive to raise awareness of NZ education options and opportunities.
I have mentioned before how much of this activity is often ‘unseen’ from New Zealand, and yet it is pivotal to our marketing and outreach to potential students, their parents, agents, institutional and government partners. The principle focus of this effort is to engage with students, build awareness, and drive interest and enrolment in New Zealand education providers. But that is not all. These activities and events, play an important role of ensuring the sector and its institutions remain connected to key international counterparts and government agencies, lifting the profile of New Zealand as a destination for international education while building long term resilience for the sector.
Here is a quick update on some of this International activity. Images of some of these interactions are shared in our international photo gallery update here.
China: Massey University and ENZ organised a Massey University friends and alumni reception in the New Zealand Embassy in Beijing on 27 August. About 50 participants attended the event including alumni and partners of Massey University. The event was particularly timely following China being the Country of Honour at NZIEC Ki Tua earlier in the month and highlights the important linkages between government to government and institutional relationships in key markets.
India: ENZ was a gold sponsor of the IC3 Institute annual conference, held in Hyderabad on 23 - 24 August. ENZ was joined at the event by representatives of seven New Zealand universities and saw strong interest among counsellors in New Zealand as a study destination. More than 2,000 delegates attended the two-day event.
Brazil; Colombia - Latin America: Following on from strong interest shown in New Zealand at the first in person expo at the Australian Centre Expo in Sāo Paulo in August, ENZ’s Director of Engagement Latin America, Javiera Visedo, took the opportunity to reconnect with providers and stakeholders across New Zealand after attending NZIEC Ki Tua. In Auckland, she delivered a market insights session to local ELS and PTE sector representatives highlighting opportunities for growth.
Malaysia: The first instalment of the Indigenous People Talk series took place on 13 August with Dr Hazel Abraham from AUT joining Malaysian academics to discuss the importance of education and technology to empower indigenous communities in both countries.
Indonesia: Universities New Zealand signed an arrangement with LPDP (the Indonesian Endowment Fund for Education) on 2 August in Jakarta. The Arrangement was signed by Prof Neil Quigley, University of Waikato Vice Chancellor and Chair of the UNZ International Committee, and Andin Hadiyanto, President director of LPDP. New Zealand Ambassador to Indonesia, HE Kevin Burnett joined representatives of all eight New Zealand universities to witness the ceremony.
South Korea: In three short days from 31 August to 2 September, the ENZ team organised an Agent seminar, a New Zealand Education night reception and the New Zealand Education Fair. All were well attended and interest from attendees was high.
Thailand: Similarly, in a compressed week from 25 - 30 August, the ENZ Thai Team coordinated Agent seminars, the New Zealand Education Fair in Bangkok, and follow-up school visits and agent fairs in the Thai provinces of Chiang Mai, Phuket and Chonburi.
Vietnam: In the lead up to the New Zealand Education Fairs which will take place in October, the ENZ Vietnam team participated in the GSE Education Fair by hosting a ‘Study with New Zealand’ session on 9 September.
If you are interested in learning more about how your school or institution can participate in building connections with international students, contact our international team through this link.
Within New Zealand, we were delighted to welcome the first cohort of students from Ichihara City to undertake a study tour at Waimea College in Nelson from 6 - 20 August. Reinforcing the importance of the study trip, ENZ’s Lisa Futschek joined the Mayor of Ichihara in Wellington to discuss further strengthening of the Education Cooperation Arrangement with Ichihara City that was originally signed in 2020.
Our sector engagement team continued its briefings of key sub-sector peak bodies to outline the ENZ Annual Plan and how it impacts their sector. This included briefings for the SEIBA Board, QTI and ITENZ, and English New Zealand. This followed briefings early in August with international directors of New Zealand universities and Te Pūkenga. Feedback from the bodies was appreciative of the explanation and sharing of the plan, with questions raised at the briefings a key part of the transparent and helpful feedback we received.
The urgency for the international education sector to address challenges and opportunities of the future continued on from the NZIEC Ki Tua conference in mid-August through to the recent ITENZ conference held in Christchurch on 12 and 13 September. The PTE sector has faced some of the most challenging conditions in recent times, but the determination of those attending to identify and take opportunities to regain their previous strength was impressive and bodes well for the sector’s path to a brighter future.
On the marketing front, visits to the Study with New Zealand (SWNZ) website continued to perform well with the total number of active sessions lifting nine percent to 125,203 during August. Of particular interest was the strong interest from Thailand which overtook India in August as the main source of interest with a spike in activity before and during the Education Fair in Bangkok. As we move through the year, other markets are also expected to show lifts in activity associated with local market fairs and promotion.
This week also saw ENZ host the first Tertiary Education Institution Manaaki Scholarship workshop in Auckland since ENZ took over the management of the scholarships programme last November. The workshop was attended by all eight universities and Te Pūkenga, with support and involvement from MFAT, Manaaki alumni and Skills Consulting Group. The scholarships not only benefit the students, but also the sector who gain access to many international students through this unique programme.
As I look back on this month’s review it is obvious to me that to continue the rebuild of the international education sector for New Zealand the need to connect remains a critical part of the recovery. Whether it is happening in other countries or here in New Zealand, it is important to remember we are a ‘people’ business – we need to get out there and connect. Safe connecting.
He aha te mea nui o te ao? He tangata! He tangata! He tangata!
What is the most important thing in the world?
It is people! It is people! It is people!
Ngā mihi,
Grant
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Tapping the undergraduate market in India with High School Career Counsellors Workshops
The interactive He Hui educated the counsellors from Delhi and Bangalore on what makes New Zealand one of the most attractive choices for undergraduate students and breadth of opportunities offered by our universities for international students. It was also an opportune time to socialise the New Zealand Excellence Awards | Study with New Zealand which are partial scholarships curated exclusively for Indian students.
High school counsellors play a vital role in influencing undergraduate students and therefore are considered an important stakeholder in the student journey abroad. He Hui was a follow on from the interaction with High School Career Counsellors during the annual IC3 Conference held earlier this year.
New Zealand universities India representatives at ENZ desk at the IC3 annual conference in Hyderabad on 23 August
The IC3 annual conference is India’s largest forum for school career counsellors and tertiary education providers to congregate, connect, network and deliberate on ethical career counselling practices for students. It provides a fantastic platform for international providers to educate and connect with key influencers for the undergraduate learners. As a gold sponsor at the IC3 conference, ENZ received greater visibility to showcase all New Zealand universities as well as the overall sector.
Ankit Mehta, International Recruitment Manager, Victoria University of Wellington presenting at the Delhi workshop
These initiatives are part of India’s rebuild and reconnect strategy, especially with a focus on the undergraduate market. The range of activities have supported an increased level of interest from premier high schools from across the country.
India is an established market for post graduate students. However, growing the undergraduate market requires a defined strategy as Indian students from the metropolitan cities are inclined to favour competitor countries like Australia, US, UK and Canada.
With the high investment and commitment shown by agents and the New Zealand higher education sectors, India can be a very promising undergraduate market for New Zealand.
ENZ will continue to create awareness of New Zealand among High school students through social media campaigns, newsletters, subject-ready reckoners, and the New Zealand Excellence Awards to regain the reputation and visibility that has been affected over the last couple of years.
For more information, please contact Jugnu Roy, ENZ’s Director of Engagement-East Asia and India, Jugnu.roy@enz.govt.nz
Jugnu Roy, Director of Engagement-East Asia and India interacting with counsellors at the Bengaluru workshop
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Aotearoa New Zealand Indigenous led Education Technology
Founded in 1987 in Austin, Texas, this was the first time South by Southwest® (SXSW®) has been hosted in the South Pacific. Taking place from 15 to 20 October, the conference celebrated the convergence of technology, film, music, education, and culture.
With kaupapa Māori at the heart of the Aotearoa Whare, Education New Zealand Manapou ki te Ao (ENZ) was asked to support a showcase of Aotearoa Indigenous Education Technology (EdTech) companies in a panel conversation. Represented on the panel were four EdTech Founders who whakapapa Māori, from TŌNUI Collab based in Te Tairāwhiti (Gisborne), Tiaki Global based in Te Whanganui-a-Tara (Wellington), Code Avengers based in Waikato (Hamilton) and ARA Journeys based in Tāmaki Makaurau (Auckland).
The theme of “Aotearoa NZ Indigenous-led Education Technology” was explored by this group of Māori owned companies. Their initiatives have indigenous researchers, designers, and content developers creating innovative digital learning experiences for indigenous learners, their whānau and communities, and learning experiences for non-indigenous learners that draw on indigenous knowledge and know-how.
From left to Right – Duane Grace – Tiaki Global, Amber Taylor – ARA Journeys, Shanon O’Connor – Tōnui Collab, Hamish Day – Code Avengers.
Adrienne Bonell, Public Diplomacy Manager, MFAT said that it was a fascinating panel, expertly moderated by Duane Grace (Tiaki Global).
“The passion, smarts and energy Shanon O’Connor, Amber Taylor, and Hamish Day contributed as panellists on this vital kaupapa was palpable in the room.
“It was obvious the crowd felt the same given the number of pātai (questions) and that we ran out of time in the end,” said Adrienne.
Supporting our Māori and Pasifika EdTech community is essential for the New Zealand education sector, as it enriches our curriculum with diverse perspectives and aligns to our community values. It also enhances Aotearoa New Zealand’s distinct and unique indigenous voice in the world, uplifting our global competitiveness.
Amber Taylor of ARA Journeys said that the connections made during the conference are starting to bear fruit.
“Since the conference, I have received emails from a few attendees who expressed a keen interest in our projects and initiatives.
We are excited about the possibilities they hold for our future collaborations and expanding our reach to audiences beyond our current business sphere," added Amber.
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International Business
On this page are links to websites that have useful information to support businesses as they head overseas to international markets.
Business.govt.nz
For tools and expert advice from government and industry, this website is designed to help businesses save time and succeed. Home — business.govt.nz
New Zealand Trade and Enterprise
On this website, are market guides and events to support businesses with their export journey. NZTE helps New Zealand businesses grow in international markets
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Sign up to the Immigration New Zealand International Education email
People working with the international education sector can sign up to receive emails from Immigration New Zealand with information and updates on international education and immigration matters.
These emails are aimed at education providers and offshore agents acting for students but may be of interest to others involved with the international education sector.
Subscribe to updates & newsletters | Immigration New Zealand
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Welcome to New Zealand scholarship winner announced
This year’s Welcome to New Zealand scholarship marks 70 years of diplomatic relations between Germany and New Zealand. Each year these scholarships are used as an opportunity to promote New Zealand as a study destination and showcase the global connections between New Zealand and Germany through education. The scholarships are aimed at students who are interested in spending a semester abroad or studying for a full degree (bachelor’s or master’s) at a New Zealand university or Te Pūkenga. The scholarship covers part or the entire tuition fees.
Each year, Education New Zealand Manapou ki te Ao awards one scholarship of €8,000 and six scholarships of €2,500. This year, we received 352 applications and the seven award winners were selected last month, representing a diverse range of study areas.
The winner of the main €8,000 scholarship is Felix Herold, who is currently studying Historical Linguistics and Spanish at the Friedrich- Schiller University Jena. Felix has a keen interest te reo Māori and Pacific languages. He will start his semester abroad in April 2024 at Victoria University of Wellington.
New Zealand is an attractive destination for German students looking for a high-quality education and an unbeatable student lifestyle abroad. The latest student visa numbers indicate a strong recovery in the number of German students heading to New Zealand for university study. A high level of interest was also seen recently at the GOstralia!-GOmerica! Down Under & USA Fair in Stuttgart, where ENZ joined NZ universities to engage with prospective students. The EAIE Conference, one of the largest international education events in the world, was held in Rotterdam this September and proved a great opportunity for all eight New Zealand universities and Te Pūkenga to connect with key stakeholders and partners from across Europe. There is a positive outlook with growing numbers of students from Europe choosing to study in New Zealand and opportunities for diversification in areas such as Scandinavia.
Anyone who is interested in finding out more about the scholarship options available for study in New Zealand, can visit our scholarships page here - Scholarships in New Zealand: Find a scholarship | Study with New Zealand.
We look forward to welcoming Felix and the other scholarship winners to New Zealand next year.
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Government delegation from South Korea visits New Zealand to reconnect with several of our education providers
New Zealand and South Korea have strong education links and one unique partnership is the education cooperation under the Korea-New Zealand Free Trade Agreement (KNZFTA) which has historically included education programmes for Korean school and tertiary students.
The visiting delegation included representatives from the Korea Ministry of Food, Agriculture and Rural Affairs (MAFRA), the Korea Ministry of Oceans and Fisheries (MOF), the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) and Korea Fisheries Resources Agency (FIRA), the implementing agency for the MOF-funded project.
The delegation was welcomed to the ENZ Wellington office with a mihi whakatau on their first day. ENZ, Ministry of Education (MoE) and Ministry of Foreign Affairs and Trade (MFAT) colleagues joined together for waiata and kai with our Korean guests.
Following a welcome and mihi whakatau in Wellington, the group travelled on to Nelson where they visited Te Pūkenga Nelson Marlborough Institute of Technology (NMIT) and Nayland College. The visit to Nayland College was an opportunity for the Korean representatives to gain a better understanding of the pastoral care for school students and the unique offerings such as outdoor education and horticulture programmes.
Kay Lee, ENZ Senior Market Development Manager – Korea, said it was important for the Korean delegation to experience firsthand the welcoming and safe environment of New Zealand schools to regain confidence in the Schools Visits Programme.
“After the COVID-19 pandemic, the Korean Government was concerned about sending students, especially younger students, overseas to study particularly on scholarship programmes because parents wanted assurance their children will be well looked after. In the debrief with the Korean representatives, it was clear they gained confidence from speaking to the New Zealand institution representatives around the procedures and systems in place to support students.”
“We hope that this renewed confidence will mean that we start seeing Korean government scholarship school students studying in New Zealand again in the near future”.
High on the agenda during the delegation’s visit were the School Visits and Tertiary Training Programmes, both of which were affected significantly during the pandemic.
From 2016 –2019, the School Visits Programme provided 150 high school scholarships per year for South Korean students from rural areas to attend New Zealand schools for eight weeks. The Korean Government planned to continue the Schools Visits Programme with its own funding in 2020, however, the programme was cancelled due to travel restrictions during the pandemic.
An alternative programme was run by MAFRA and MOF from December 2022 which involved short-term English Language Training for school students in Korea with three New Zealand teachers travelling to Korea to teach English (Read about their experience here).The Korean organisers have decided to run the English language programme in Korea again with six New Zealand teachers traveling to Korea to teach English in January 2024.
Nayland College demonstrated manaakitanga by welcoming the group to rainy Nelson but provided an Asia Kiwi lunch complete with meat pies and sushi!
Like the Schools Visits Programme, the pandemic interrupted tertiary programmes and the revised programme ran in January 2023 with short term group programmes. The site visits in November to Te Pūkenga NMIT and Lincoln University provided an opportunity to discuss the institutions’ proposals to host Korean tertiary students in January 2024.
Also discussed was the importance of reciprocity and it was noted that Korea is a popular destination for New Zealanders under the Prime Minister’s Scholarship for Asia (PMSA) scheme. Since 2016, the scheme has awarded scholarships to 196 individuals or groups for study, intern or research programmes in Korea. Lincoln University, in particular, has been successful in facilitating group PMSA programmes focused on agriculture to Korea.
Dr Mark Burdass, Aquaculture Programme Coordinator and Tutor, introduces the hands on learning in the aquaculture programme at Te Pūkenga NMIT.
At the conclusion of their visit, the Korean delegation expressed their gratitude to the institution hosts for making their time in New Zealand memorable and valuable through fruitful discussions. The delegation emphasised the importance of conducting these meetings in person and visiting the campuses to meet with institution staff and academics. The ENZ Manapou ki te Ao team is pleased to continue close cooperation with our Korean education partners to facilitate connections with New Zealand education providers for the education programmes.
If you are interested in finding out more about the education initiatives originally outlined in the KNZFTA, you can read about this in a 2016 E-News article here - New opportunities for New Zealand and Korea.
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International education is a win:win for NZ communities and visiting students
· 84 percent of international students studying in New Zealand rate their overall experience positively.
· 75 percent of New Zealanders believe that international students benefit New Zealand.
International education is delivering for both the international students and the New Zealand communities in which they study and live. These are the key findings of two research projects to measure the student experience and the views New Zealanders hold towards international education which have just been released by Education New Zealand Manapou ki te Ao (ENZ). ENZ is the New Zealand government agency focused on international education.
Student experience in New Zealand
In the 2023 International Student Experience survey of 4,755 international students from more than 70 nationalities, 84 percent rated their overall experience positively, while another 83 percent said they would recommend New Zealand as a study destination.
Students were most positive about their personal development and outcomes, with 87 percent saying the experience helping encourage their curiosity and develop new ideas. Students were also very positive (88 percent) about the people and connections they made in New Zealand.
New Zealand was the first choice of study destination of 78 percent of respondents and 64 percent said their New Zealand experience had met or exceeded their expectations, which is consistent with previous research.
Commenting on the results, ENZ General Manager for Marketing and Communications Geoff Bilbrough, said the results showed that New Zealand’s ability to deliver a quality education to international students had remained strong through the recent pandemic, and augured well for further recovery of the sector.
“The strong preference of students for New Zealand as a place where they can obtain a high quality education while enjoying unique personal development and learning experiences really shone through in the student experience survey.”
"The fact that 83 percent would recommend New Zealand based on their personal experience is also very positive, because they will share their experience with friends and families. This word-of-mouth testimony builds resilience for New Zealand as an international education destination.”
Local benefits
In an ENZ survey of 1,100 New Zealanders conducted in December last year, 75 percent of respondents believe that international students benefit New Zealand.
The Ipsos Fast Facts survey, which drew responses from all regions of the country, saw 80 percent of respondents highlighting economic benefits, particularly in local communities, as a key reason for their positive view. Local and cultural contributions were also noted with 81 percent saying international students help local students learn about other cultures and ways of living, and contribute to New Zealand’s cultural diversity.
The results of the 2023 survey highlighted the continuing growth in support for international students and their positive impact on New Zealand since 2016 when only 57 percent believed international students helped the New Zealand economy and economic growth.
The proportion of New Zealanders who feel that international students make it harder for New Zealanders to get jobs also decreased from 34 percent in 2018 to 24 percent in 2023.
However, some respondents expressed concern that some international students use the New Zealand education system as a means to residency, while 32 percent felt New Zealand’s infrastructure in housing, transport and medical services is not well equipped to allow for international students.
Mr Bilbrough said the positive result from the domestic survey was also good news.
“International students have always been a significant contributor to regional economies. It is particularly pleasing that there is strong awareness and support of the cultural exchanges that happen when international students learn alongside New Zealand students and participate in our communities. While the research identified some challenges, the definite trend in awareness of the benefits international students bring to New Zealand is very positive for the future.”
For further information:
Sai Raje | Senior Communications Advisor, Education New Zealand
+64 21 479 649
Notes to Editors:
About Education New Zealand (ENZ) https://www.enz.govt.nz/
Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world.
With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Te Pūkenga (Institutes of Technology and Polytechnics), universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.
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Submissions to Covid-19 inquiry welcome
The Royal Commision is welcoming submissions to the Inquiry from anyone impacted by the COVID-19 pandemic. This includes international education providers and international students.
Submissions from international students currently in New Zealand, and those who have now returned home, are eligible to participate. To learn more about how you can share your experience visit: Royal Commission of Inquiry into COVID-19 - Citizen Space.
The survey closes on 24 March 2024.
