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  • Stephen Fleming Live Facebook campaign launched in India

    The aim is to increase the traffic to our India Facebook page as well as building a large database of potential international students.

    The Stephen Fleming Live campaign leverages Fleming’s superstar status in India, with potential international students “liking” our India Facebook page, answering a few questions and uploading their photograph into a virtual First XI team photo.

    Eleven lucky winners in each of five cities (55 people) across India will get to meet with Fleming’s at an exclusive, closed door, question and answer session in their chosen city.

    All entrants will receive a ‘personalised’ photograph of themselves and Stephen to re-post onto their own Facebook page to ‘share’ with their friends.

    We’d then like to develop a relationship with them through a post-competition event-driven marketing campaign.

    The first two meet and greet events with Fleming were based around Education New Zealand Fairs in Cochin and Pune earlier this month. Further meet and greets will be held in Chennai, Mumbai, Hydrabad, Bangalore and Pune again.

    The promotion includes a video for Pune with Fleming talking about studying in New Zealand.

  • Los Angeles VAC opens next week

    All applications that were previously received by this office should be sent or delivered in person to the New Zealand Visa Application Centre (VAC) in Los Angeles.

    For more information on the Los Angeles VAC, visit the Immigration New Zealand website.

  • Budget update 2013

    Education New Zealand Chief Executive Grant McPherson says the majority of the additional funding will be invested in growing awareness and preference for New Zealand as an international education destination in key markets, promoting New Zealand’s education services and products abroad, and supporting industry-led opportunities for growth.

    Broadly, Education New Zealand will invest the funding in:

    • Broadening and intensifying our marketing activities in tier one and two target markets

    • Offering increased support to New Zealand international education providers and businesses to achieve greater growth.

    • Deepening our engagement with overseas education institutions and governments

    • Increasing the number of New Zealanders studying overseas by establishing new scholarships and encouraging the take up of existing scholarships.

    “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

    Education New Zealand will continue to update industry throughout the year about where and how these additional resources are being invested, beginning with the release of our Statement of Intent in May. Following this, we will host a series of industry forums around the country to present our new Business Plan, which sets out Education New Zealand’s priorities for the next three years. These will be scheduled for late June/July and registration information will be sent soon.

    Read the Minister’s press release

  • Visa options checker live

    The options checker provides better information specific to student circumstances on the range of visas that applicants may be eligible for.

    The new Visa Options Check is easy to use. Users start by choosing one of four simple options: Visit, Study, Work or Live. From there, the navigation is straightforward.

    The new options checker is the first, small step in the rollout of Immigration New Zealand’s new technology platform, Immigration ONLINE.

    When fully implemented by the end of 2015, Immigration ONLINE will allow all visa applicants to apply online. Information entered into Visa Options Check will be used to pre-populate part of a customer’s application form. Many will be able to complete the entire process online, through to final decision and receiving their visa.

    Visa applicants, or advisers acting for them, will be able to complete and upload forms, supporting documents and photos, pay fees and ask questions online.

    Online visa applications will start later this year with students and some temporary workers. By mid-2014, full online student visa processing will be possible through to final decision, and advisers will be able to view appropriate details of their clients’ applications online.

  • Jovem Nerds hitting the right spot in Brazil and New Zealand

    Every semester the Jovem (or 'Young') Nerds travel to a new part of the world giving viewers the inside guide to local 'nerd' culture.

    In this trip the Nerds promoted New Zealand as an English language destination to their large youth audience, and showcased some of the best that our tourism industry has to offer.

    While here, the Nerds published on Twitter and Instagram and have, since returning to Brazil, published two video blogs on YouTube, which have received more than 250,000 views collectively. There have been 550,000 downloads of the Nerdcast and 600,000 views of the videos released to date.

    Traffic from Brazil to ENZ's student website increased by 125% for the month of June, and English language schools featured in the videos have reported an increase in traffic to their websites – one school received their usual monthly traffic in one day.

    Five videos will be posted in total.

    ENZ is looking to identify key opinion leaders in other priority markets to replicate this highly-successful awareness-raising campaign.

    View the New Zealand highlights of the Jovem Nerds' trip on their blog. 

  • Student Voice 2013 a ‘great opportunity’

    Twenty five current and former international students gathered to share their education experiences and to network with other international students.

    Activities kicked off with a scavenger hunt where the teams were given a list of clues and tasks to complete at different locations around the city. The scavenger hunt included a creative photo competition to create content for our social media channels. Photos from the scavenger hunt can be found on our Facebook page.

    During day two of Student Voice, workshops were held to learn more about the pathways students took to study in New Zealand, their education experiences, and their views on what can be done to improve the student experience.

    Participants also fed back on the new, New Zealand Education Story brand, creating their own execution of the brand posters.

    ENZ selected three current international students and one alumnus from the Student Voice group to make up the panel members for the Student Voice 2013 session at the New Zealand International Education Conference. The panel members will share their education pathway experiences and the findings from Student Voice 2013. 

    We are very excited to have such outstanding representatives of New Zealand education joining us.  

  • Education story

    What are the experiences of New Zealand education you wish others could immediately see and understand?

    To help share the story of what makes New Zealand unique, Education New Zealand has developed the New Zealand Education Brand Story.

    Launched tonight at the New Zealand International Education Conference 2013 in Christchurch by the Minister for Tertiary Education, Skills and Employment, Steven Joyce, the New Zealand Education Brand Story is a suite of resources you can use to share the distinctive benefits of New Zealand education in an emotionally engaging and inspiring way.

    The central messages – all focused around the concept of ‘new’ and being open to the new – are articulated in a captivating two-minute video and associated marketing resources including photographs, logos, branded templates and presentations that you can use when marketing your institution, business, region or the country as a whole.

    The idea behind developing these marketing resources is that by first building awareness of New Zealand education internationally – who we are, what we stand for and what we offer as a country – it will pave the way for you to introduce your school, university, business or institution and its distinctive strengths in more detail.

    You can access these resources through a new marketing toolkit – The Brand Lab.

     Register online now, at no cost, to have access to these resources which include:

    • A photo library – including hundreds of images specific to education in New Zealand

    • The New Zealand Education Brand Story video – helping you tell the New Zealand Education Brand Story in an expressive and engaging way

    • Web banners, online ads and social media posts – content you can readily use on the many digital platforms available across the world

    • Event signage, brochures and publications – branded resources and content to boost your marketing efforts

    • Branded templates – put your information in to our branded templates, clearly identifying them as part of the wider ‘ThinkNew’ brand family

    We encourage you to sign up to our International Education Newsletter to receive updates about new materials as they are added to The Brand Lab over time. 

  • APEC card: streamline your travel

    The APEC Business Travel Card provides holders with streamlined access to 20 participating Asia Pacific Economic Cooperation (APEC) economies. This includes many important student recruitment markets, such as China, Hong Kong, Chinese Taipei, Malaysia, Korea, Thailand, Japan, Philippines and Vietnam. 

    As a cardholder, you will enjoy: 

    • express immigration clearance through special APEC lanes on arrival and departure

    • no requirement to apply for visas or entry permits

    • multiple entry to participating countries for a stay of at least 59 days on each visit. 

    The card is valid for three years and is based on a unique electronic pre-clearance system. The card is used in conjunction with your passport, so you need to apply for a new card when you receive a new passport. 

    For more information, including on how to apply, go to Immigration New Zealand.

  • eT4e - Ed Tech for Export conference

    The conference is organised by Grow Wellington with the support of Education New Zealand.

    This year's conference features four international speakers from business and academia - Lee Wilson, CEO of Filament Games in Wisconsin; Dr Erkki Sutinen, head of the edTech Research Group from the University of Eastern Finland; Jennifer Carolan, head of the NewSchools Seed Fund in California; and Hapara founder Jan Zawadzki.

    They will be joined by national speakers including Noelene Anderson, Pixelhouse; David Ellis, NZCER; Adrian Sallis, Vital English; David Cameron, LearnKo and Maru Nihoniho, Metia Interactive.

    Globally, education technology is one of the fastest growing sectors in education. Growth is being driven by increased student and teacher demand for engaging and effective learning solutions, the need to develop digital skills and digital citizenship in modern economies, and the entry of major technology corporates and investment entities into the business of education. Global expenditure is forecast to reach US$220b by 2017.

    “Asia- Pacific is expected to be one of the leading regions for growth of edtech. Education New Zealand is keen to work with those companies with smart content and technology to capitalise on that demand,” says Clive Jones, General Manager of Business Development at Education New Zealand.

    Education technology converts traditional education systems into automated virtual learning environments through web-based courses, assessment materials, online tutoring, professional development, and data management systems.

    Visit www.edtechforexport.co.nz for more information, to check out the programme and to register

  • Thai travel advisory

    On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.

    The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.

    Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.  

    Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.

    This includes increasing investment in search engine marketing and building our Facebook activity.

    If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.

    Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.  

    We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.

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