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eT4e - Ed Tech for Export conference
The conference is organised by Grow Wellington with the support of Education New Zealand.
This year's conference features four international speakers from business and academia - Lee Wilson, CEO of Filament Games in Wisconsin; Dr Erkki Sutinen, head of the edTech Research Group from the University of Eastern Finland; Jennifer Carolan, head of the NewSchools Seed Fund in California; and Hapara founder Jan Zawadzki.
They will be joined by national speakers including Noelene Anderson, Pixelhouse; David Ellis, NZCER; Adrian Sallis, Vital English; David Cameron, LearnKo and Maru Nihoniho, Metia Interactive.
Globally, education technology is one of the fastest growing sectors in education. Growth is being driven by increased student and teacher demand for engaging and effective learning solutions, the need to develop digital skills and digital citizenship in modern economies, and the entry of major technology corporates and investment entities into the business of education. Global expenditure is forecast to reach US$220b by 2017.
“Asia- Pacific is expected to be one of the leading regions for growth of edtech. Education New Zealand is keen to work with those companies with smart content and technology to capitalise on that demand,” says Clive Jones, General Manager of Business Development at Education New Zealand.
Education technology converts traditional education systems into automated virtual learning environments through web-based courses, assessment materials, online tutoring, professional development, and data management systems.
Visit www.edtechforexport.co.nz for more information, to check out the programme and to register
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Thai travel advisory
On 22 May 2014, the Royal Thai Army announced that the military had taken control of the government of Thailand. Some travel insurance policies may exclude cover during a coup d'etat and some cover provided under travel insurance policies may be invalid.
The Ministry of Foreign Affairs and Trade website, Safe Travel, provides the latest advisories on travel to Thailand.
Education New Zealand is closely monitoring the situation in Thailand and will advise providers intending to participate in the New Zealand Education Fair on 20 September no later than 27 June whether this event will proceed.
Thailand is an important market for New Zealand, so we are also considering investing additional resources in digital channels to keep building awareness of New Zealand and support ENZ’s in-country Market Development Manager Nan Lertrasameewong.
This includes increasing investment in search engine marketing and building our Facebook activity.
If the planned event in September does not go ahead, Education New Zealand will also investigate running a virtual fair in Thailand and running a Thailand-specific campaign that directs enquiries to local agents.
Nan has been working with many providers over the last few months to build relationships with education authorities and agents outside of Bangkok. We are seeing the results of that in the form of increased student numbers from Thailand to New Zealand, which grew 6 per cent in 2013. It is important to keep these relationships going through this time of uncertainty.
We encourage New Zealand providers to stay in touch with their Thai agents to maintain relationships.
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Student voice 2014
Twenty six current and former international students came together from all around New Zealand to share their personal education experience about their time studying here.
The first afternoon was all about fun and getting to know each other - a Matariki-themed scavenger hunt around Te Papa followed by a burger-making masterclass on a classic Kiwi BBQ and rounded off with a delicious pavlova decorating competition.
The second day focused on workshops where students shared their New Zealand education stories. We wanted to find out what went well, and not so well, and where improvements could be made to increase satisfaction of international students experiences while in New Zealand.
The workshops provided a platform for participants to provide advice to other international students, to hear their take on common statements and beliefs that are associated with education in New Zealand, and to network with international students from across the country.
“I got to meet new people from all parts of the world and make new friends. I also felt the ENZ values our opinions and reviews by giving us importance. I would like to thank ENZ for giving us this platform,” said one student after Student Voice.
This year we involved our 160k Facebook followers in Student Voice with followers getting amongst the event by interacting with the students and making comments. You can find photos and comments on our Facebook page or search Facebook for #NZstudentvoice2014.
“It was a great experience. And I learned a lot from other students’ experience. And now I understand that I wasn’t the only one to experience difficulties initially in New Zealand.”
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Immigration ONLINE-Student goes live
The new service is available to full fee paying, scholarship, exchange and English language students. Students will find the login box here:
Student applicants will still need to provide passports, either through Visa Application Centres offshore or, if the applicant is already in New Zealand, through the INZ Palmerston North office.
Once label-less visas (e-visas) become widely available in 2015, most applicants will no longer need to send in their passports along with their applications.
Next year, INZ’s third party partners such as immigration advisers, education agents and education providers will be able to apply for visas on behalf of their student clients.
Until then, all current application methods will remain available. Advisers and providers can help students complete the form, but for now, the student must submit it until ‘apply on behalf ‘becomes available.
Further information about INZ’s Immigration ONLINE project can be found here.
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Stephen Fleming flies New Zealand education flag in India
Taking advantage of the former Black Caps captain’s massive profile in India, ENZ organised several awareness raising events fronted by Stephen Fleming to encourage Indian students to come to New Zealand.
“Stephen has legendary status in India with the country’s love of cricket and Stephen’s own connections through the Indian Premier League where he is coach of the Chennai Super Kings. He is a very well-known and highly regarded personality and working with him to convey New Zealand’s education story has enabled us to reach a volume and quality of audience that might not have been as readily accessible otherwise,” said Ziena Jalil, ENZ Regional Director for South and South East Asia.
“As a passionate advocate for quality education with a strong belief in the New Zealand education system, Stephen does a great job in exciting students, teachers and parents about what we have to offer.”
Stephen was at all three Education New Zealand fairs in India in late August to interact with students and answer questions about studying in New Zealand. School and tertiary education institution visits in Mumbai, Chennai, Bangalore and New Delhi attracted more than a thousand potential students.
We also secured a huge volume of quality media coverage as a result of Stephen’s promotional activities – one media briefing drew more than 50 journalists including several TV channels.
An online campaign challenged students who were already thinking about study abroad options to take the next step and actively consider New Zealand as a study destination.
Visitors who registered their interest in studying in New Zealand on the Education New Zealand campaign website were contacted by an education agent who provided them with more information about the courses, the criteria and support with the application process.
By expressing interest, prospective students were automatically in to win an exclusive dinner date with Stephen Fleming. The lucky winners enjoyed a once in a lifetime experience with the cricketer who is regarded in India as one of the best captains the Black Caps have ever had.
You can find photos of Stephen, the students and the fairs on our facebook page.
While this campaign in India is over, New Zealand’s co-hosting the 2015 Cricket World Cup (CWC) also offers additional opportunities in India from an education perspective.
If you are interested in learning more about the Stephen Fleming or CWC programmes for India should contact ENZ at: india@enz.govt.nz.
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A day in the life of a Kiwi student
Going to classes, studying, hanging out with friends, working, shopping and keeping fit are common experiences – shared through videos that are being published around the world.
“These students are so passionate about their lives in New Zealand,” says Hannah Lee-Darboe, new Acting Marketing and Channels General Manager, who has joined ENZ on secondment from New Zealand Trade and Enterprise until June 2015.
“Who better to share the New Zealand study experience, than our current students showing what life is like in New Zealand.”
As well as paid advertising, ENZ are reaching out to prospective students on the Study in New Zealand Facebook page.
“We’ve been busting myths and providing more info about life in New Zealand targeted at students who are pretty certain they’ll study abroad but are still deciding where,” says Hannah.
While the videos provide a slice of student life that could be anywhere in the country, the stars themselves come from Onslow College in Wellington (Yang Xiao from China), Youbee Design School in Christchurch (Anaiss Ramirez from Chile) and Canterbury, Auckland and Waikato universities (featuring Hannah Vu from Viet Nam, Alicia Jauhari from Indonesia and Lucas Castro Oliveira from Brazil).
They won a competition run by Education New Zealand to find local stars by showing on screen their five favourite things about New Zealand they’d share with family and friends back home.
“Hokey pokey icecream and our beautiful environment came up a lot,’ says Hannah. “Along with the education and lifestyle experiences we know makes New Zealand special: the good friends that are made, the ability to work while studying, their relationships with their teachers – and of course the wealth of lifestyle options on your doorstep after class.”
So far the videos have seen 16,000 new likes on Facebook, there are more than 750 conversations underway, and the videos are proving most popular in Indonesia, India and Viet Nam.
The campaign is running on digital and social channels in all ENZ priority markets until mid-December.
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INAKL ambassadors welcome
It is an exciting milestone for the INAKL programme, which is a key project for Auckland Tourism, Events and Economic Development – which drives the growth of the international education through its specialist team Study Auckland.
The ambassadors will regularly blog about their experiences as an international student in Auckland on a new site which went live this week.
Ketaki Khare was among the ambassadors who were formally announced by Auckland Mayor Len Brown at an international student function held at Auckland Zoo last month.
As well as being a student ambassador, Ketaki is among 10 Indian students awarded the New Zealand Prime Minister’s Sports Scholarships for 2015. She is a member of the Indian women’s rugby team, is India’s first female rugby referee and the first Indian woman to pursue a professional career in rugby.
Ketaki Khare says: “Being an INAKL International Student Ambassador is an amazing opportunity to view this magical city in all its glory and it gives me immense pleasure to be able to write about all my experiences.”
Birgit Hermann, Project Manager – International Student Experience, says: “The ambassadors’ role is to experience everything Auckland has to offer and talk about them to international students who are here or may come here.”
The event at Auckland Zoo was the second in a series of INAKL events organised by Study Auckland for the region’s international student community. Some international students also enjoyed an INAKL group attendance at an Auckland Blues rugby game last month, and a recent Immigration New Zealand seminar about how they could potentially make Auckland their permanent home.
The programme kicked off with the resoundingly successful International Student Welcome held at The Cloud in March, which attracted about 2,400 students.
“The recent immigration seminar was fully subscribed within 10 hours and the INAKL Facebook site reached more than 2000 likes this week. The programme is achieving great results, but we would like to see it continue to grow and benefit students,” says Birgit.
For further information please visit aucklandnz.com/inakl or contact inakl@aucklandnz.com.
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Bound for Asia
In September Lauren will move to Shanghai to begin her exchange at East China Normal University, one of the oldest and most prestigious universities in China to study the Global Curriculum programme as part of Victoria University's Study Abroad and student exchange programme.
“I expect my Chinese language skills to improve as well as my knowledge of Chinese consumers through living amongst them. Longer term I view this as an amazing opportunity to form networks with new friends, future colleagues and business partners.
“The university is also close to Fonterra’s headquarters in China. I will be interning there one day per week. This will give me a chance to link what I am learning in the classroom with actual business cases. The tangible benefits of learning the language are already becoming clear. I recently wrote my first email in Chinese,” says Lauren.
Increasing Kiwi students’ cultural awareness and understanding of our Asia-Pacific neighbours will strengthen their global connectedness and deepen New Zealand’s links in the Asia-Pacific region.
Through their Asian study experience students will gain confidence in operating in an international context and obtain knowledge and skills that will help them in their future careers.
Not only will some students make lifelong connections through these study experiences, all of them will be great ambassadors for the quality and strength of New Zealand’s education system.
With one of New Zealand’s greatest challenges being to overcome the lack of awareness of our education offerings, having some of our best and brightest participate in study in Asian markets is another way of raising our profile.
More about the Prime Minister’s Scholarships for Asia, including full list of recipients, can be found here.
Read Minister Joyce’s press release announcing the awardees here.
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ENZ Business Plan: Building a decade of growth
We hope it was thought-provoking as you consider your strategic goals, plans and ambitions.
ENZ’s focus for the next financial year and future years is on ensuring momentum in the right areas: diversifying student attraction, growing international delivery, and continuing to play our part in developing the wider benefits of international education for New Zealand.
We shared our new market categories, which identify what we believe are the best future market prospects following an extensive evaluation process, and are where we’ll direct our marketing and intelligence-gathering resources.
If you couldn’t join us, watch the video of the Dunedin update, or download a summary brochure.
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ENZ programme review
Through this, they have access to tools in our Brand Lab, are listed on our website, and we send student leads their way through studyinnewzealand.com.
We’re reviewing the way the programme operates and is administered now that it’s been underway for a year. The project to review the programme is currently open for tender on the New Zealand Government Electronic Tenders Service.
We know there are improvements to make to the programme and challenges to address, and this programme review reflects the points you’ve raised with us. Immigration New Zealand is a key party to this review and will be consulted throughout.
ENZ staff will continue to manage the programme during the review. We haven’t reappointed a Channel Development Manager at this stage; if you have any queries, please contact us through agenthelp@enz.govt.nz.
