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• ENZ launches Future Proof campaign

  New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first phase of the campaign focuses on awareness. Ten days in, the campaign video has attracted more than 6.1 million views on Facebook and over 1.8 million views on YouTube from the target audience.

  Patrick Holden, ENZ’s Digital Media Project Manager, said the campaign is part of a robust media framework that ENZ developed in 2017 which can be rolled out globally.

  “In the design phase, we used learnings from our previous media activity and leveraged our in-market team knowledge and we’re pretty happy with the results we are seeing so far,” said Patrick.

  “We have also put a lot of work into better understanding our audience’s journey – what students first click on, where that leads them, and what other key information they seek.

  “This helps us understand what information students connect with, such as the future proof ranking, and what attracts them to study in New Zealand.”

  The second phase of the campaign will start in April, and will be focussed on converting the audience into enquiries to institutions.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and will be the first campaign integrated with the database marketing platform.

  The campaign emphasises New Zealand’s strengths outlined in The EIU Worldwide Educating Students for the Future Index, including:

  • An education system that develops in-demand skills such as critical thinking, creativity, independence and teamwork.
  • We offer diverse learning experiences inside and outside the classroom, and our practical, hands-on approach teaches students to use their knowledge in real-world situations.
  • New Zealand is a modern, progressive and open-minded country. The experiences students have here enable them to grow personally as well as academically.

  Check out this infographic to find out more about New Zealand’s top performance in the index.

  To learn more about Future Proof, visit the campaign landing page.

• Ara student’s volunteering experience

  Sas has been involved in the Christchurch Youth Council’s Civics focus group, is an International Student Representative for the Ara Student Council, and is the Student Representative for Engineering, representing his classmates at the Engineering New Zealand Canterbury Committee meetings each month.

  He has found that volunteering is great for networking and considering his future career options.

  “I love it because it’s study-related, and I get to meet a lot of industry people,” Sas said.

  “It’s been good for developing my communication skills, and public speaking. Currently I’m doing my final year project on recycled concrete but I’ve also talked to the City Council to see if there’s any research they want me to do for them. It’s good to do industry projects.”

  In future, Sas is interested in working with Engineers without Borders.

  “I’d love the opportunity to go to the Pacific Islands and use the knowledge I’ve learned so far to help build structures and give back to those communities.”

  Lynda Clegg from the Ara Careers Centre believes students can find great value in volunteering.

  “Volunteering offers a range of opportunities for students including building on their employability skills, gaining experience in an area of interest, contributing to the community and enhancing their CV,” said Clegg.

  Ara organised a Student Volunteer Expo earlier this month to connect students to volunteering with a variety of organisations, including Ronald McDonald House, Salvation Army and SPCA.

• ENZ updates agents on future plans at ANZA

  ANZA is held in New Zealand every three years with this year’s event held at SkyCity Auckland. 

  Almost 450 participants from 49 countries attended. Agents from China, India, Colombia, Brazil and Viet Nam were most heavily represented. A quarter of agents were taking part in their first ANZA workshop and many had not visited New Zealand before.

  

  ENZ Manager Agents, Dan Smidt speaks at the workshop

  “We talked about ENZ’s plans to increasingly engage with quality agents. We want to ensure that quality agents have available to them the most effective tools, resources and training they need to promote New Zealand as a high quality and welcoming international study destination.ENZ Manager Agents, Dan Smidt, said ENZ used the opportunity to give an update on ENZ’s plans for agent engagement.

  “We discussed the upcoming re-launch of the Education New Zealand Recognised Agents (ENZRA) programme and the online agent training programme we are creating.

  “We also talked about how the new MyStudy platform on the Study in New Zealand website can help agents to advise prospective students on study options in New Zealand.”

  ENZ Business Development Manager, Jo Keane, said ENZ staff offered a range of other information, support and advice.

  “One of our team ran a seminar on how agents and providers can grow their business profile on Facebook using the collateral and material on ENZ’s current social channels.

  “We also ran a seminar focusing on the innovative ways that a number of New Zealand’s regions support agents and grow advocacy through the creation of outstanding student experiences.

  Education New Zealand’s plenary presentation in the early evening was particularly well received.

  “We talked about our current FutureProof campaign and showed our new FutureProof video, which people loved.

  “We also gave an overview of the Student Wellbeing Strategy and the work being done to move from a good-to-great student experience.”

  Following the conference, 11 familiarisation tours took place around New Zealand including to Taranaki and Christchurch.

  ANZA will next be held in New Zealand in April 2021 at the new Christchurch Convention Centre.

• 11 million engagements across channels

  Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.

  “We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.

   New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.

  On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.

  The first ‘dream’ phase of the campaign focused on awareness.

  “We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.

  “This is the largest qualified audience ENZ has ever achieved in a single campaign.”

  The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.

  The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.

  The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.

• More Vietnamese students to study in Wellington

  WREDA’s Study Wellington has signed an MOU with an English language school, Apollo English Vietnam, a language school with 30 locations across Vietnam.

  A major component of the partnership is that most students who pass English language studies at Apollo Vietnam will be recognised as meeting English language requirements for entry into affiliated Wellington high schools.

  WREDA’s Brook Pannell says the partnership with Apollo Vietnam will pay dividends.

  “Apollo Vietnam is a quality provider and represents a large channel of potential students. They have educated around 500,000 students since 1995 and many of those students have a desire to apply their knowledge in a safe, English-speaking environment like Wellington.

  “The company is so confident about the quality of their teaching that if a student doesn’t pass their language test, they can retake the course for free. This gives us confidence that more Vietnamese secondary school-age students will come to Wellington to study, bringing with them significant economic and cultural benefits.”

  Mr Pannell said international education currently delivers approximately $230 million in foreign exchange earnings to Wellington region, with latest data showing 5 percent growth (275 students) in total student visas for the year ending 2017.

  The MOU was made possible through education consultancy Lightpath Consulting, recently established by former New Zealand Ambassador to Vietnam, Haike Manning, as well as NZiFocus and Education New Zealand.

  

  A virtual classroom simulation at the ENZ Education Fair in Hanoi for students considering New Zealand as an education destination

  ENZ’s Regional Director South, South East Asia & the Middle East, John Laxon, said: “This partnership is a great example of how in-market partnerships can grow awareness of New Zealand as an education destination. The partnership will provide a trusted local endorsement of New Zealand to students that are more likely to study abroad.”

  The MoU was signed at the ENZ Education Fair in Hanoi on 8 April, which also included a virtual classroom simulation for students considering New Zealand as an education destination.

• My StudyNZ connects students to institutions

  My StudyNZ, an online members’ centre on the Study in New Zealand website, enables students to match with the courses and institutions that best suit them. It is designed for students who are not yet sure what to study and need recommendations.

  Lucia Alarcon, ENZ’s International Digital Programme Manager, said students on the database have been invited to join My StudyNZ, where they’ll be able to create a profile, review personalised study recommendations, shortlist matches and track their progress towards applying for courses and visas.

  “We had very positive feedback when we tested the tool with students – 76% of the students we surveyed found it either easy to use or very easy to use!” said Lucia.

  “My StudyNZ uses a sophisticated algorithm to match students’ preferences with the information in institutions’ profiles on our admin platform. Institutions then receive a ‘priority enquiry’ email for each student they’re matched with.”

  Click here to see an example of a priority enquiry email (please note the details in the email are just for example purposes).

  My StudyNZ will continue to evolve and improve with user feedback and the quality of information entered into institution profiles. No institutions are excluded from the matches. If you are from an education institution and would like to make sure you’re getting the most out of My StudyNZ, please check to see that you have an updated profile in Study in New Zealand, or contact us to find out more: info@studyinnewzealand.govt.nz    

  My StudyNZ showcases the latest best practices in database marketing, and is part of ENZ’s increasing use of digital innovation to give students all the help they need to make the decision to study in New Zealand.

  ENZ is using digital tools such as My StudyNZ to:

  • make iteasier for students to find the right courses
  • gain a deeper understanding of prospective students
  • motivate students to choose New Zealand over other countries
  • reduce costs for institutions by referring higher-quality students.

• Changes to online agent training programme

  Dan Smidt, ENZ’s Manager – Agents says the upgrade is long overdue and will make the programme more tailored to agents.

  “The current online agent training programme has operated largely unaltered since 2013, and there have been considerable changes in technology and learning styles since then that mean the programme is not as effective as it could be,” says Dan. 

  “The programme will be re-designed from the agent perspective and have a range of tools, resources and training material that will assist agents in promoting New Zealand as an international education destination.

  “Industry stakeholders will also have an opportunity to create learning modules when the new programme is launched.”

  The new online agent training programme is intended to re-launch in November 2018.

  In order to facilitate the build of the new programme, the current programme will become unavailable near the end of June.

  We encourage all agents who have started the training to complete it as soon as possible. Click here to log in.

  For further assistance, or any questions, please email agenthelp@enz.govt.nz.

• Thailand fair 2018 is on the horizon

  TIECA (Thai International Educational Consultants Association) is Thailand’s peak body of education agents with more than 70 members. In November, it will run the 33^rd TIECA Study Abroad Expo.

  Jaruwan Pongjaruwat, ENZ’s Programme Manager for Thailand, said as the biggest fair led by agents in Thailand, the expo is a key event for all institutions interested in meeting Thai students and networking with member agencies.

  “TIECA has a very good connection with the Thai school network, and teachers are a big influence on bringing their students to the TIECA expo every year,” she said.

  “It is important to have New Zealand institutions joining this event to show New Zealand’s commitment to the Thai market.

  “It’s also a good opportunity for institutions to expand their connections with TIECA agents and to interact with students face-to-face.”

  The expo will include seminars about education systems in different countries and will focus on high schools, language schools and exchange organizations from New Zealand, Australia, Canada, UK, US and other countries.

  The 2017 expo had more than 700 visitors; 60 percent were school students looking to study abroad while the remainder were looking for language schools and tertiary education.

  New Zealand institutions interested in the event must download and complete an application form and submit it to manager@tieca.com.

  Date:	Saturday 3 November 2018
  Venue:	Westin Grande Sukhumvit, Bangkok, Thailand
  Exhibit Profile:	First Tier: High schools, language schools and exchange organisations
  	Second Tier: Universities, technical schools
  Visitor Profile:	Students, families, professors, teachers
  Fees:	Single Table $1,895/Table (early bird rate due Aug 31)
  	Shared Table $2,365/Table (early bird rate due Aug 31)

• Europe agent promotion fund winners

  Four creative and innovative projects from agents across Europe were selected for ENZ Europe’s 2018 Agent Promotion Fund.

  Content: Olga Elli, ENZ’s Education Marketing Manager – Europe, said the fund of 2,500 EUR supports creative and innovative projects that promote New Zealand as a world-leading study destination.

  “We received a number of really exciting proposals from agents across Germany, Italy, Spain and France,” said Olga.

  “While only four agents were awarded funding to implement their ideas, it’s encouraging to see the enthusiasm and creativity in this market from agents eager to send students to New Zealand for an excellent education experience.”

  The winners of the 2018 Agent Promotion Fund are:

  Hausch & Partner (Germany)

  This agent will use funding to support the Kiwi-Cup Hockey Tournament in Hamburg in June, which more than 300 students aged 11-14 years old attend. Hausch & Partner believe that education and sports have always been a winning combination, and that this tournament is a great opportunity to promote New Zealand to these students.

  LAE (Italy)

  This agent will implement a digital promotion package via Facebook, LinkedIn and a New Zealand blog. As a new agent promoting New Zealand, they have found that online campaigns offer some of the best results and conversions in the Italian market.

  

  Francaustralia (France)

  This agent will implement a digital promotion campaign in France through social media channels, newsletters and alumni stories. They plan to use ENZ key messages to promote the significant benefits that students can gain from studying in the New Zealand education system.

  Study Nelson (Germany)

  Under the title “Please don’t disturb – I’m already in New Zealand!”, this virtual reality project will introduce VR headsets to their stands at the 45 international education fairs they attend in Germany each year.

   

• Mortal Engines trailer showcases Kiwi creativity

  ENZ and the New Zealand Film Commission partnered with Universal Pictures, MRC and Hungry City Limited on the Mortal Engines promotion – recognising the benefits the production will bring to New Zealand including promotion of education.

  Kristen Meads, ENZ’s Director Student Engagement, says the film showcases New Zealand’s education strengths in the creative arts which offer graduates global career opportunities.

  “Production of this film took place entirely in New Zealand – not for our scenic landscapes but for our world class professionals in the creative industries sector. Some 98% of the crew were New Zealanders!

  “For international students interested in these fields, this shows New Zealand is a modern and creative country that offers world-leading and practical, creative arts education.”

  Kristen says a marketing plan is taking shape to share the stories of recent graduates and industry professionals who worked on Mortal Engines.

  "These stories will be shared across our one-million-strong social communities, paid digital advertising programme, worldwide PR, events and other in-market activities.”

  The Mortal Engines trailer has been a big hit with our Study in New Zealand Facebook followers. A post on the SiNZ Facebook page this morning has already reached over 13,000 followers, with more than 2,000 video views and a high engagement rate of 7.9% (the benchmark is 1%).

  Check out the trailer here.

  Mortal Engines opens worldwide December 2018.