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From the CE: India-New Zealand Education Week and release of the Broader Impact Valuation report
As you read this I will be about to get on to a plane to India. I’m leading a high-level University delegation to participate in the India-New Zealand Education Week from 16 - 22 April 2023. This is an important initiative which will further support the sector’s re-engagement with India, a market which remains critical to the recovery of international education.
The week features engagements with institution and Government partners, education agents, media and others involved in both student recruitment and internationalisation. We will also be re-launching the New Zealand Excellence Awards (NZEA), our flagship scholarships programme for India co-funded by Education New Zealand Manapou ki te Ao (ENZ) and all eight universities. The week will be bookended by two ENZ Recognised Agent Fairs in Delhi and Mumbai respectively. I expect it to be successful and enormously valuable.
This is a nice segue to the release of the Broader Impact Valuation report made public for the first time in this edition of E-News. Commissioned by ENZ from EY the valuation found that international education is a significant contributor to the New Zealand economy.
In 2019, international education’s direct financial contribution to New Zealand’s GDP was $3.7 billion using the Computable General Equilibrium (CGE) methodology. The CGE methodology applied by EY to determine the contribution was supported by the Ministry of Business, Innovation and Employment and Ministry of Education and is more rigorous than previous analyses.
Having established the direct financial contribution, EY explored the extent of the indirect longer-term contribution to New Zealand’s GDP from the small proportion of international students that remain in New Zealand after completion of their studies.
EY found that international students living and working in New Zealand in 2019 and 2022 contributed economic, social, cultural, and international benefits. Using Stats NZ Integrated Data Infrastructure (IDI) and CGE modelling, EY found that these students contributed in the order of $6 billion in the form of labour supply and productivity to New Zealand’s GDP in both 2019 and 2022.
Determining this contribution involved estimating the GDP output and wage impacts associated with New Zealand educated international students who remained in New Zealand and transitioned into the domestic workforce in the 10 years leading up to each year.
They also found that the pandemic significantly, and unsurprisingly, reduced the direct financial contribution to an estimated $0.8 billion in 2020. Truly tough times.
From my perspective the report is an important and long-awaited development. Using the most up to date valuation methodology it confirms the contribution the sector has made in the past, the contribution it makes beyond economic value, and tells us that it is possible to become a vibrant, sustainable and resilient sector in the future.
I urge you to download the full report, read it thoroughly and make use of its conclusions within your community.
सहनांशक्तिको वहुशक्ति्तिः
The power of many is greater than the power of one who stands alone.
Ngā mihi nui,
Grant McPherson
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Around the world in five
CANADA
Another step toward a new international education strategy
The Canadian government has announced funding for a new international education strategy that will place emphasis on increasing the outbound mobility of Canadian students.
INDIA
Making ‘Study in India’ a success
A lack of infrastructure, funding constraints and a non-existent support system for international students are a few issues restricting 'Brand India' from making India an attractive study destination.
GLOBAL
Humanism is at the heart of international education
Refugee and at-risk migrant students are engaging in international education in different ways than traditional study abroad populations due to the mobility forced on them.
CHINA
Increase in students researching study options 2+ years in advance
Students in China are increasingly commencing preparations to study abroad as early as two years in advance, basing their decision on factors such as expanding international knowledge.
JAPAN
Education on AI proposed for university and technical college students
A panel of experts has called for all university and technical college students in Japan to be given beginner-level education on artificial intelligence with the aim to boost AI research and development.
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NZ among top 10 preferred educational destination for Brazilian students
According to the latest survey by Belta (Brazilian Educational & Language Travel Association), New Zealand ranks seventh on the list of preferred educational destinations for Brazilian students. The survey interviews 836 students and 569 international education agents along with companies who work in the international education sector in Brazil.
Respondents who chose New Zealand said their choice was based on New Zealand’s excellent positions in various international rankings for quality of life, education, civil rights protection, government transparency, and women's safety/rights. Other factors are being able to study and work during the study programme, and New Zealand’s natural beauty and cultural attractions.
International education professionals attended the Belta survey launch event. Photo credit: Belta
According to the survey, the main objective of students participating in a study abroad program is to fulfil the dream of experiencing different countries and cultures (39.6%); the second is the interest in language studies (27.2%).
The majority (77%) of those who said they went abroad to learn a new language chose English when travelling. The quality of education is another reason cited by respondents who chose New Zealand. All universities in New Zealand are ranked among the top 2% in the world by major international indices, such as QS World Universities and THE – Times Higher Education.
Bruna de Natale, Education New Zealand Manapou ki te Ao (ENZ) Market Development Manager in Brazil, said, “The Belta survey is the most important source of consistently updated international education data in Brazil. It is very encouraging that Brazilians continue to perceive New Zealand as a safe, trusted and quality education to develop their academic and professional goals.,”.
The data from the Belta Survey 2024 reinforces the international Better Life Index, which measures variables that constitute the quality of life in countries of the Organization for Economic Co-operation and Development (OECD). In this survey, New Zealand is ranked as one of the best countries in the world to live in.
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New Zealand Schools Scholarships relaunched in Viet Nam
The 2023 round of New Zealand Schools Scholarships – launched in January – will see 45 scholarships to 45 secondary schools offered exclusively to secondary school students from Viet Nam. Secondary schools from Kerikeri to Invercargill are taking part in what is ENZ’s latest international education initiative in Viet Nam.
This year’s initiative follows the New Zealand Education Fairs in Ha Noi and Ho Chi Minh City in October 2022 that attracted more than 1,000 attendees. The New Zealand – Viet Nam education relationship was also at the forefront of a visit to Viet Nam in November 2022 by former Prime Minister Jacinda Ardern.
Viet Nam is a priority market for New Zealand schools. Pre COVID, the sector saw 80 percent growth in students from Viet Nam between 2017 and 2019. Moreover, nearly a third (28 percent) of all international students from Viet Nam choose to study in New Zealand schools.
ENZ’s Business Development Manager Mary Camp said the New Zealand School Scholarships initiative has attracted quality students with high grade point average and good English language ability to study in New Zealand.
“Vietnamese school students are usually very committed to New Zealand, they stay for several years, experience success, and often pathway to study in New Zealand universities.
“We are delighted to welcome them back to New Zealand and eager for them to experience our quality education in a safe and nurturing environment.”
With relaunching the New Zealand Schools Scholarships for Viet Nam, it was also valuable to have the support of the Schools in International Education Business Association (SIEBA), Camp said.
“SIEBA has been supporting schools by undertaking reference checks in relation to interested education agents, thus reducing the burden on schools and helping them connect with new agents. Activating new agents in Viet Nam will help the entire sector.”
ENZ’s Regional Director – Asia, Ben Burrowes said he was pleased to support the reactivation of the New Zealand Schools Scholarships initiative in Viet Nam.
“ENZ is absolutely committed to its education relationship with Viet Nam and we’re excited to relaunch the New Zealand School Scholarships this year.
“It’s fantastic to see that our international education sector continues to foster strong education ties with Viet Nam, which is demonstrated by the number of schools offering scholarships in 2023.”
Since its launch in 2018, the New Zealand School Scholarships initiative in Viet Nam has grown to become a prestigious, top of mind scholarship for local students.
Celebrating past recipients of the New Zealand School Scholarships
Xuan Khang
Year 13, Pakuranga College
2019 New Zealand School Scholarship recipientXuan Khang came to Pakuranga College in June 2019 and graduated at the end of 2022. He remained in New Zealand throughout the pandemic, and achieved an outstanding academic record. He passed NCEA Levels 1 to 3 endorsed with Merit or Excellence gaining Excellence in both Level 3 Calculus and Chemistry. He was involved in the Academic Council, Environmental Council, the Service Council, the Cultural Council and Peer Support. Xuan Khang won Top Academic International Student at senior prizegiving in 2022 and will study Engineering at the University of Auckland in 2023.
"I came to New Zealand to broaden my horizons and become more independent. I have really enjoyed the practical aspects of working in labs and putting theory into practice. By using English daily, I feel my English has improved to a high standard. I have enjoyed being able to discuss my work with my teachers, who have been friendly and helpful. I feel I have really benefitted from the opportunities provided by living in New Zealand and studying at Pakuranga College."
- Xuan
Ho, Thi My Ha (Ha)
Year 13, Mt Roskill Grammar School
2020 New Zealand School Scholarship recipientHa began her study at Mt Roskill Grammar School in 2020. Intent on success, she achieved ‘Excellence’ endorsements at all three NCEA levels, obtaining 230 Excellence credits even before final exams. This is despite COVID lockdowns, the challenge of online learning, and not being able to travel back to see her family. Her homestay and the Mt Roskill International Department supported her during this time. At the 2022 Senior Graduation, she won the International Student Award, 1st in Level 3 accounting, 2nd in Level 3 Physics, the Hays trophy for Excellence in Commerce and the Lacy Cup for Senior literature.
“My time at Mt Roskill Grammar School was a really fun and helpful experience. One of the things I like most is how helpful everyone is. The teachers and the students are all happy to help and support each other. I also like how different it is from Vietnam because there is flexibility to choose our own subjects and how we learn. We have options about how we study and do exercises, so long as we get the results. There are a lot of extra-curricular activities and opportunities to learn new things.”
– Ha
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Around the world in five
Australia
Risk ratings could 'damage' long term health of Australian education sector
The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.
Brazil
The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.
Canada
Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.
United Kingdom
But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?
Global
Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
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Wellington schools team up for international education
Samuel Marsden Collegiate School, Chilton Saint James School and Scots College will market collectively as the Wellington Private Education Network, and will jointly fund an office in China where an onsite Marketing Manager can grow key relationships in the market.
The model has already seen a positive return, with Scots’ international student numbers more than doubling in the last 18 months. The schools are looking to develop a similar model in Thailand.
“This collaboration project sees us able to fully utilise shared resources which no single school could do on their own. Given we all offer the same world class education experience, it makes sense,” says Graeme Yule, Scots College Headmaster.
The collaboration will also implement StudyCare, a pastoral care programme to enhance the experience for international students that will also “help welcome and support new students to Wellington,” says Kathy Lloyd Parker, Principal of Chilton Saint James.
The programme has been developed by students and will be shared across all three schools.
Jenny Williams, Principal of Samuel Marsden Collegiate School is excited to see how the initiative will impact the wider community.
“The reaction been very positive and we have already seen an increase in interest for placement at our schools. Wellington has a wonderful offering for international students. There is real benefit to our current students and the wider Wellington community in increasing international numbers and internationalising our city.”
John Goulter, ENZ's General Manager, Stakeholders, Communications and Intelligence, is supportive of the collaboration.
“This initiative is a great example of regional collaboration to bring more international students in to Wellington. As a capital city, Wellington has so much to offer international students, and this is a great step to round out the region’s appeal.”
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Physically distant, digitally connected
Since early March, the team’s strategy for student-facing content has prioritised three areas: keeping students updated with official information about COVID-19 in New Zealand, supporting their wellbeing, and keeping New Zealand top of mind for prospective students, so we are well-positioned to recruit new students when borders reopen.
Our main focus is on supporting and connecting with international students within New Zealand, and helping them connect with each other.
The campaign takes a three-pronged approach to this through:
- Growing our audience on NauMai NZ through a digital advertising campaign so that we can offer more students information and support to enhance their experience. The ‘Stay well, stay connected’ page on NauMai NZ is a main landing page for website traffic coming through the campaign.
- Connecting students through our International Student Support Facebook Group. We have transitioned the ‘Ask New Anything’ Facebook group into the ‘International Student Support Group (NZ).’ This private group is a space for international students in New Zealand to connect with one another, ask questions, find help and offer advice. The group currently has 2,300 members including 475 new member who have joined in the past two weeks.
- Concentrating on content created by students, for students. We are predominantly using content made by students on our channels to present their own authentic experiences, through blog and video content and weekly Instagram live Q&A sessions.
Check out our YouTube playlist ‘International students in lockdown in New Zealand because of COVID-19'. As we move out of lockdown and into Alert Level 2, we will continue to support students with relevant content.
China channels
To ensure we’re reaching our Chinese students on the channels that they use, we are running a Chinese version of the campaign specifically for this audience. We are doing this by:
- WeChat advertising within New Zealand
- A Chinese language version of the NauMai NZ COVID-19 page
- Chinese language videos with information about work and financial support, studying onlineand living in a student hostel during lockdown.
- We are developing a new NauMai NZ ‘mini programme’ to deliver the NauMai NZ experience within WeChat. Work has already started, and we aim to launch the programme by the end of the year.
New content
Keep an eye out for new content across our platforms and social media channels, including NauMai NZ, Study in New Zealand, our Facebook page, Instagram, YouTube, WeChat and Weibo.
As you can see, there is a lot happening in the student content space at ENZ. We are working hard to ensure much needed information and support is provided to the many international students who are still in the country, as well as continuing to engage with the prospective students in our database and across our social media channels.
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NZISA hits the road
Congratulations to NZISA for organising and delivering these four separate events to give international students a warm welcome to New Zealand. The events were also an opportunity for students to connect with each other in person, hear from inspiring speakers from international and migrant backgrounds, and network with a range of government and NGO organisations who work closely with international students.
The Roadshow also provided a moment to celebrate NZISA’s five-year anniversary and recognise five years of advocating on behalf of international students, raising issues and concerns with appropriate government agencies.
More than two hundred international students attended the events, which attracted very positive feedback. There was real appreciation for the kōrero of the guest speakers and the opportunity to connect with other students, especially from students who have just recently arrived in New Zealand.
“It was so inspiring to hear from the panellists how they were able to adapt and grow in new surroundings in a short time. I asked them about their motivation to work in New Zealand despite the cultural differences, and their answers really opened my eyes, as they mentioned that we can see challenges as a barrier, but instead look at them as opportunities to change and grow.” – Anis Aqeelah Afrina Mohd Raduan, who recently arrived in New Zealand to complete the final year of her Bachelor of Commerce at Te Victoria University of Wellington, majoring in Actuarial Science and Finance.
“It was so lovely to reconnect with past Presidents and executive members from NZISA and acknowledge just how far the association has come in five years,” says Sahinde Pala, General Manager Sector Services, Education New Zealand Manapou ki te Ao.
“Their hard work and commitment have given international students a voice with government agencies, ensuring the needs and concerns of international students studying with New Zealand are considered and addressed.”
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Have your say on immigration policy settings and international students under Year 9
Immigration policy settings
The Productivity Commission is inquiring into immigration policy settings, and submissions close on 24 December 2021.
The New Zealand Government has asked the Commission to undertake an inquiry into what immigration policy settings would best facilitate New Zealand’s long-term economic growth and promote the wellbeing of New Zealanders.
To have your say, go to productivity.govt.nz/inquiries/immigration-settings
Future of international students under year 9
The Ministry of Education has opened consultation on the future of the enrolment of international fee-paying students under Year 9, and submissions close on 11 March 2022.
The proposed policy change affects international students at the primary and intermediate levels and would require the amendment of the Education and Training Act 2020. To have your say, go to consultation.education.govt.nz/international-education/intlenrolunderyear9
Keep up with public consultations affecting the international education sector.
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Around the world in five
Here’s a round-up of news from key international education markets.

GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.