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ENZ highlights international students' contributions to New Zealand in comments to immigration settings inquiry
International students coming to New Zealand support the achievement of the Government's broader goals and objectives while contributing to an important export industry. This is one of the key messages from Education New Zealand's submission to the Productivity Commission's inquiry into immigration settings.
In the submission, ENZ says that international students should not be characterised as coming to New Zealand to seek employment, invest or run a business. Rather, international students are motivated by different drivers in deciding whether to come to New Zealand, and are different to other temporary migrants included in the scope of the inquiry.
International students bring foreign exchange to New Zealand to fund their studies and living costs, which contributes to New Zealand's economic development. The submission also discusses the broad benefits international students deliver for New Zealand, including regional development, research output, and strengthened bilateral relationships with other countries.
You can read ENZ's submission to the inquiry here (links to the Productivity Commission's website).
Welcoming students and tourists to New Zealand as China re-opens borders
The successful local engagement – which was held both in person and via live stream – had nearly 60 school principals and educators attending in person and attracted more than 21,000 views (you can watch the presentation in Chinese language here).
The study tour forum was a part of the 2022 Redefine Asian International Schools and Education Conference (RAISE) in Guangzhou (postponed from December 2022 due to COVID outbreak). The RAISE Conference attracted 500 senior school leaders and teachers from more than 200 bilingual and international schools to discuss together the future of the international education in China.
The forum saw ENZ’s Senior Market Development Manager – Greater China, Felix Ye present an overview of New Zealand education for attendees. While Tourism New Zealand’s Strategic Relationship Manager, Alfred Li, and South China Trade Manager, Sandy He, shared an update focused on tourism in New Zealand.
Three Auckland-based operators from the education and tourism industry participated virtually and shared their knowledge. Gordon Chang, Founder, Southern Cross Ecotourism & Education Ltd spoke about the New Zealand ecotourism experience they offer their students. Fan Zhou, Director of Go New Zealand International Ltd spoke about how their study tour and short-term study programmes that are designed and developed for New Zealand schools, deliver both fun and education. Lisa Li, General Manager of China Travel Service (NZ) Ltd talked about their offering with over 20 years of award-winning tour services to Chinese customers.
ENZ’s Regional Director Greater China, Michael Zhang said marking the first day of China’s borders re-opening with a forum to promote Aotearoa as a study and travel destination was both timely and symbolic.
“The removal of quarantine for international arrivals in China has been eagerly anticipated by the education and tourism sectors. This was another example of excellent NZ Inc collaboration – thanks again to the Tourism New Zealand team!
“We can now build on the work that NZ Inc and New Zealand providers have done while travel was restricted and step up our engagement with local partners in 2023. Chinese students and travellers are keen to get back out into the world, and we look forward to seeing New Zealand providers back in-market soon”.

Redefine Asian International Schools and Education Conference, Guangzhou
Health and wellbeing resources for international students and staff working with international students
These resources can complement your own health and wellbeing resources for students and staff.
NauMai NZ has a range of health and wellbeing advice and information including:
The NauMai NZ WeChat mini programme provides the same information in Chinese.
Study In New Zealand health and wellbeing Instagram Live sessions. Hear from international students and subject experts as they share their advice and experience:
- ‘Looking after your health and wellbeing’
- ‘Preparation for the academic year’ (academic and wellbeing focussed)
SIEBA’s resources for mental health and wellbeing. Find information, advice, downloadable resources and links off to expert sites.
Asian Family Services’ Project Connect; Health, wellbeing and safety resources.
- Find advice and guidance to better understand and manage personal wellbeing, and much more.
Site reading
And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year. Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.
Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.
Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents. Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.
The New Zealand Education Story video is a feature of this site.
Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.
The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.
New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.
The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need. The newzealand.com website also has a link to The New Zealand Story.
The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.
newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.
The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.
Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.
The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering.
Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz
ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz
Te oranga me te haumaru ākonga: tertiary student safety and wellbeing – consultation now open
The Ministry of Education (MoE) has today opened consultation on a proposed code of pastoral care for the safety and wellbeing of all tertiary learners, and is asking for your feedback. It proposes a new disputes resolution scheme for domestic tertiary students, and law changes to clarify tertiary organisations’ responsibilities to learners.
Education New Zealand Manapou ki te Ao (ENZ) encourages the broader tertiary sector including our partners, agents and stakeholders both onshore and offshore, to take part in the consultation process and to share their feedback with MoE. Submissions are due by midnight 21 May, with the new code implemented from 1 January 2022.
The proposed Code, led by MoE and administered by NZQA, clarifies the shared responsibilities government, tertiary education providers, whānau and the wider community have for learners’ wellbeing and safety. It draws on the interim Code for domestic tertiary students and the pastoral care code for international students. The proposed changes address inequalities and strengthen support for Māori learners and whānau to achieve their education aspirations.

About the proposed changes
- An on-going code of pastoral care for all tertiary and international students will be developed this year for implementation from 1 January 2022.
- Simplifying the current situation, the proposed code will apply to all domestic and international students in tertiary education, regardless of whether they are full-time, part-time, in apprenticeships or employment, learning on-campus or on-line.
- There are no substantial changes proposed to the requirements for schools enrolling international students.
- A proposed dispute resolution scheme for domestic tertiary learners and providers to settle contractual or financial disputes that are unable to be resolved using provider or sector complaints processes is being developed in parallel with the new code.
- Disputes can have big educational, financial and emotional impacts on learners and their whānau. A stronger dispute resolution scheme will help resolve issues and make the tertiary education system fairer and more accessible for everyone.
- Supporting the proposed changes are a set of proposed law changes that will make sure the new code and dispute resolution scheme are supported by legislation and fit for purpose. They will make sure the code and dispute resolution scheme consistently focus on learner wellbeing and safety, and make it easier for providers to implement the code.
- The new code and dispute resolution scheme will be implemented in 2022.
About the consultation
- Consultation is open 7 April – 21 May.
- Everyone’s views are invited, especially students, whānau, communities, the broader tertiary sector including our partners, agents and stakeholders and those working or volunteering in the tertiary and international education sector.
- MoE is seeking feedback on the proposed code for the wellbeing and safety of all tertiary and international learners, a new dispute resolution scheme for domestic tertiary learners, and proposed legislative changes to clarify and streamline providers’ responsibilities to learners.
- The Education and Training Act 2020 requires the Minister to consult before issuing a code. The Ministry has launched this consultation on behalf of the Minister.
- Learn more about the consultation and have your say on the Kōrero Mātauranga website. Te oranga me te haumaru ākonga | Learner wellbeing and safety.
Interim code changes
- On Wednesday, 31 March 2021, the Minister issued minor and technical changes to the interim code. These include updating the expiry date of the interim code and references to the Education and Training Act 2020, and being clearer about what the Code Administrator must do if it uses powers to enter student accommodation (clause 33).
- Tertiary providers don’t need to do anything differently, and NZQA will ensure that it meets the new requirements. You can view the updated Education (Pastoral Care of Domestic Tertiary Students) Code of Practice
- These changes follow from Parliamentary review of the interim code by the Regulations Review Committee.
Quiz shows and education fairs in India
Tip:

Interactive events are an engaging way to generate interest and enthusiasm from students
ENZ hosted The Kiwi Quotient (KQ) at the Symbiosis International University (SIU) campus in Pune, one of the most prestigious private universities in India.
ENZ’s Country Manager for India, Jugnu Roy, said New Zealand is an increasingly popular destination for high-quality international students.
“We’ve seen a 44 percent increase in Indian student enrolments in New Zealand universities for the first three months of 2017 compared to last year, and India is New Zealand’s second-biggest source country for international students.
“Highlighting New Zealand’s specialised courses and overall education quality will hopefully see this growth continue.”
KQ drew roughly 500 high-calibre students to the event, alongside key influential media, by highlighting two things beloved by India – cricket and Bollywood.
Soha and Stephen discuss international education

Bollywood star Soha Ali Khan (alma mater Oxford University and London School of Economics) joined former New Zealand cricket captain and ENZ Brand Ambassador, Stephen Fleming, for an inspiring panel discussion on international education. They then took part in a quiz show, picking students from the audience to compete against each other in teams, answering New Zealand-themed questions.
The event received significant media coverage and also created opportunities for New Zealand providers to partner with SIU to develop pathway programmes, particularly for specialist fields such as sports science, sports management and media. ENZ is currently following up.
ENZRA Fair
Following the KQ, ENZ supported four education fairs with Education New Zealand Recognised Agencies (ENZRA). This is the first year ENZ’s fair programme is being delivered exclusively through ENZRA partners, as it’s a cost-effective way of expanding New Zealand’s presence across key Indian markets.
The April series showcased more than 25 New Zealand institutions, including all eight New Zealand universities.
The 2016 fair series achieved enrolments worth $4.5 million economic value to date – so ENZ India are looking forward to seeing what the 2017 fair outcomes are.
New Zealand education in focus during Prime Minister’s trip to China
Education elements featured strongly in the Prime Minister’s Trade Delegation to China helping raise the visibility of New Zealand as an education destination for Chinese students.
To launch the trip, the delegation joined the Prime Minister at a Showcasing New Zealand event held at the New Zealand Embassy in Beijing to promote New Zealand as a travel and study destination. ENZ invited key media, influencers, and Chinese and New Zealand students to interact with the Prime Minister. This sparked significant local news coverage, amongst leading Chinese state media, setting the tone for the visit and highlighting the significance of international student exchanges between New Zealand and China. New Chinese media outlets also were seen covering New Zealand education as a topic for the first time.

Group photo at Showcasing New Zealand event! (It was a kiwi bbq)

The Prime Minister also gave an address at Peking University to students, media, and the New Zealand delegation. To read the full speech, please visit the Beehive website.

Peking University is host to the New Zealand Centre. Established in 2007 as a collaborative project between Peking University and the University of Auckland, the New Zealand Centre at Peking University has grown to represent all eight of New Zealand’s universities and enable high-level engagement across a range of departments and faculties. During the visit to the University on 28 June, the Prime Minister, with Hao Ping, Chair of Peking University Council and Gong Qihuang, President of Peking University, the Ambassadors of New Zealand and China, and representatives of the New Zealand Centre launched the Rewi Alley Professorship.
There were also other several significant developments in our bilateral education links with China that were achieved while there. These included:
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
- Signing of a Strategic Partnership between Education New Zealand and Air New Zealand to support international education mobility and joint promotion in China. To read more, please visit the article on ENZ Collaboration with NZ Inc Agencies in China.
- The education delegation meeting with the Vice-Minister of Education Chen Jie (responsible for international cooperation) and China Ministry of Education officials. The meeting underscored the importance of a strong government-to-government relationship and provided a chance to showcase the education sectors present within the New Zealand delegation and discuss areas of existing and potential cooperation.
- A Sustainability Roundtable with a focus on education involving the education sector delegation and Chinese education partners.
It was a busy, challenging, insightful and ultimately very rewarding week. The education delegates also shared their own feedback. John van der Zwan, Executive Director Schools International Education Business Association reflected that the mission to China was hugely valuable and a chance to get high level insights into working with Chinese officials and agents following the pandemic.
“The mission was also a special opportunity to engage with the Prime Minister and other government officials on the role and importance of international education for our school sector,” he said.
Executive Director of English New Zealand, Kim Renner, noticed the shift in how New Zealand is profiled in China compared to many years ago and echoed the response from other delegates that the visit was valuable for the representatives of the education sectors.
“China is a development market for most of our members, so it was a great opportunity for English language to be part of this important delegation, particularly the meetings with the Vice Minister of Education and JJL Overseas Education Agency.”
“While seeing the country is a key part of study travel, we know that inbound students also want an immersive experience focused on people, cultural exchange and making connections. This was certainly showcased during the visit and was received very positively by all those we engaged with”, added.
ENZ would like to offer its sincere thanks and congratulation to everyone who was involved in the preparation and planning for the visit and gives special recognition to the education sector representatives on the Prime Minister Trade Delegation.
First NZ-India Education Week maintains key education connections
The schedule of online events included panel discussions, specialist masterclasses, events with alumni, a showcase of New Zealand’s Māori culture, and a daily trivia quiz.
Attendees included the New Zealand High Commissioner His Excellency David Pine, New Zealand and Indian academics, international staff at education providers, agents, Indian media, and government officials from both countries. ENZ’s India Team saw high audience and student engagement at the events, thanks to the online platform’s Q&A and chat functions.
The NZ-India Education Week is part of the New Zealand Government’s Recovery Plan for the international education sector under the third stream, ‘Transforming to a more sustainable future state’.
“The NZ-India Education Week helped us build relationships with India’s education leaders, and keep a New Zealand education experience in the hearts and minds of our Indian students,” ENZ Regional Director – Asia, John Laxon, says.
Indian students are the second-largest cohort of New Zealand’s overall international student population, behind only China. Pre COVID, they had also been the fastest growing international student cohort at New Zealand universities.
The NZ-India week builds on a number of internationalisation initiatives at a government level that will provide a platform for further growth beyond COVID-19. In February 2020 former Deputy Prime Minister Winston Peters attended the inauguration of the second NZ Centre in the world at Indian Institute of Technology in Delhi, supported by all eight New Zealand universities.
“We are committed to investing in New Zealand’s education links with India for the long-term,” John says. “Indian students enrich our communities and our education institutions are partnering on world-leading research projects. With all the disruption caused this year by COVID-19, it’s very important to us that we continue to strengthen our bonds with India.”
Around the world in five
Brazil
Opinion of Brazilians on education and quality of life of New Zealand is the subject of research
China
China’s Covid rules and unemployment driving postgrad study abroad
Chinese school-leavers look closer to home for overseas study
Colombia
I AM NEW: Education New Zealand Working on Projects For International Education In Colombia
Indonesia
KIWI Challenge Champion, Binus School Serpong Team Has the Opportunity to Intern at Massey University
Thailand
Study abroad! Thais' interest in studying New Zealand has increased by more than 25%
Viet Nam
New Zealand strengthens education cooperation with Vietnam through visit of New Zealand Prime Minister
Education – an important cooperation area between Vietnam, New Zealand
International
Optimism trumps ethics in student recruitment ‘comeback’
The evolving role of technology in the international education sector
ICEF Podcast: Digital transformation in international education
FutureLearn acquired by Global University Systems
New Zealand
High-level Vietnamese political and education delegation welcomed to Waikato
Large contingent of New Zealand education providers at China’s biggest international education events

Kicking off the series of events was the China Annual Conference and Expo for International Education (CACIE) in Beijing from 26 to 28 October. Over 4500 participants from 60 countries and regions attended CACIE 2023. This event is China’s largest annual international education conference and this year saw 16 New Zealand providers spanning all our education subsectors exhibiting at the ENZ hosted New Zealand Pavilion.

New Zealand’s representation was amongst a total of 18 national pavilions and 326 education providers from 33 countries and regions. An estimated 20,480 attended the CEE Beijing fair in person over the two days and our participation generated visibility and fostered relationships with speaking appearances, media interviews and engagement with senior Chinese stakeholders during the conference.

ENZ’s Regional Director, China, Michael Zhang said that the highlight of the government-sponsored event was having New Zealand being offered speaking slots for several keynotes, helping raise the visibility of a New Zealand education to a wide audience, especially given the level of competition from other countries at the Expo.

“The New Zealand pavilion once again secured the prime spot in the expo and during the conference, a reflection of our excellent in-market and government relationships and an important factor in helping to regain New Zealand's visibility in China’s international education sector.

“The student mobility activity in China has come roaring back this year following the pandemic. The market is huge, but competition is fierce. A few key takeaways from this major event were how student enquiries are becoming much more outcomes driven, career focused and detailed in comparison around offerings, compared to the start of the year where students had more broad questions about a New Zealand education.

“It’s also clear students in China are increasingly shopping around and applying to more study destinations before making a decision. This suggests we need to strengthen our efforts around conversion to ensure we remain competitive, and students will choose New Zealand when faced with offers from multiple destinations” added Michael.

ENZ’s Regional Director, China, Michael Zhang, undertook several media interviews, including with tier one Chinese education media channels Study Abroad magazine and China Education Television. ENZ also facilitated media interviews between Chinese media and New Zealand providers at our national pavilion.

Following the China Education Expo, a series of agent seminars were held in Beijing, Shanghai and Guangzhou between 30 October and 3 November.

The Beijing Agent Seminar hosted 38 providers and 80 agents and school counsellors with more counsellors from the international departments of public schools attending than in previous years. New Zealand Ambassador to China, HE Grahame Morton, attended the event and four representatives of Immigration New Zealand’s Beijing office were also on hand to engage with agents and delivered a series of presentations. These in-market presentations attracted full houses across the Beijing, Shanghai and Guangzhou events – reflecting a strong demand for capacity building from Chinese agents. Much of the interest was focused on student visa applications and processing, decision times, and troubleshooting issues.

Attendees at the Beijing Agent Seminar

The Shanghai Agent Seminar saw over 100 agents meeting with the 40 New Zealand Education providers present, with New Zealand Consul-General Ardi Barnard providing opening remarks. An on-site livestream session reached 2,566 viewers across five platforms earning over 6,000 engagements. In total 28 NZ providers representing all sectors opted-in to undertake flash interview sessions during the livestream. Broadcasting by ENZ’s and partner agent online platforms, providers were able to introduce their institutions, programmes, and other features directly to prospective audiences online. Enquiries generated during the livestream are being followed up by ENZ who are directing them to the appropriate New Zealand education provider’s website or contact information and agents.

One of four livestream sessions that ENZ hosted featuring representatives from New Zealand universities, PTEs, Te Pūkenga and other tertiary institutions. ENZ gave advice to students and parents about how to choose study programmes based on the job market trends in both China and New Zealand.

Lastly, the Guangzhou Agent Seminar on 3 November saw 33 different New Zealand institutions meet with over 220 education agents and school counsellors. The seminar was supported by NZ Inc agencies and Rachel Crump, New Zealand’s Consul-General in Guangzhou, provided opening remarks for the events. A photo exhibition supported by MFAT, Connections through time, exhibited just outside the Agent Seminar space. Representatives from Tourism New Zealand and New Zealand Trade and Enterprise hosted a Study Tour photo booth at the Seminar while both agencies talked to interested agents about their New Zealand Study Tour Alliance.

In Guangzhou, eight local media outlets were invited to the event. They all spoke with sector representatives at the seminar about their programmes and enrolment requirements. As of 10 November, seven featured articles have appeared across these channels.

A big mihi/thank you again to all the New Zealand providers who helped make these events such a success.