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Around the world in five
Here’s a round-up of news from key international education markets.
GLOBAL
Times Higher Education release world university rankings for 2020
New entrants have shaken up the latest rankings, with universities in cosmopolitan hubs such as Switzerland and Hong Kong coming out on top.
CHINA
Wendy Pye Publishing awarded Best New Partner of China’s leading foreign language publisher
The educational books publisher received the prize in recognition of their work with China’s Foreign Language Teaching and Research Press for its Sunshine English series for school students in China, a first for a New Zealand publisher.
NEW ZEALAND
Applications open for International Student Wellbeing funding
The Ministry of Education is calling for applications for its latest International Student Wellbeing funding round. The theme for this year’s applications is inclusion and diversity.
CHILE
Chilean Minister for Science, Technology, Knowledge and Innovation inspired by NZ policy
In early August, New Zealand dignitaries (including the New Zealand Ambassador to Chile, Linda Te Puni) met with Chile’s Andrés Couve to discuss New Zealand’s public policy on science. Minister Couve considers the Curious Minds initiative a role model for other nations.
CANADA
Canadian Government announces CA$150 million international education strategy
The five-year strategy will seek to diversify where international students in Canada come from.
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Around the world in five
Asia
Recruitment fairs resume at China schools
China is resuming in-person recruitment fairs for international universities, with international representatives invited to attend events in person again following the lifting of border restrictions. School education professionals highlight the importance of face-to-face interactions for Chinese families.
North America
Canada: Ontario colleges adopt new standards for programmes and supports for international students
Ontario's colleges have established a new set of standards of practice for international students, including guidelines for marketing and recruitment, education agents, and programme and service delivery, to ensure that international students have access to accurate information and support to succeed in their programmes.
South America
Brazilian outbound market booming in 2023, agents report
Brazilian agents are optimistic for the future with expectations for 2023 to be a record year in outbound travel. Strong demand for teen courses, higher-value sales, shifting requirements from parents, and emerging trends in products and destinations were noted at the ST Alphe Brazil 2023 conference.
Europe
Drastic policy changes ‘could damage’ UK sector
Stakeholders have expressed their concern that if the UK government implements significant policy changes related to post-study work and allowing students to bring their dependants, it could lead to a decrease in the number of international students in the country.
Africa
Regional framework for microcredentials to be developed
Southern African countries are developing a framework for the recognition of learning through micro credentials, with the aim of informing and guiding individual countries and institutions to develop their own country-specific frameworks.
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Around the world in five
Canada
Immigration, Refugees and Citizenship Canada (IRCC) has announced further details of changes to the Post-Graduation Work Permit, including the eligible fields of study for college students.
Korea
The government of South Korea has launched new immigration initiatives, including longer post-study work periods for international students, expanded opportunities for permanent residency, a new youth mobility visa, and a new visa stream for graduates from the world’s top-ranking universities.
United Kingdom
Opportunity, growth, and partnership: a blueprint for change from the UK’s universities calls for a rethinking of funding and strategies for the UK tertiary sector. The report recommends the establishment of a coordinated global strategy for UK universities, and the creation of a “Compact” between universities and government to ensure sustainable and stable levels of international student recruitment
United Kingdom and Australia
Overall satisfaction grew for the first time in two years – largely driven by significant improvement at UK and Australian institutions, according to results from Edified’s most recent annual student enquiry experience tracker. The shoppers ranked Australian and New Zealand universities as the best for sending the “most relevant and persuasive responses”, sharing content that interested them half of the time compared to one in every six communications from European universities.
United States
International students in the US will no longer be able to study abroad for longer than five months as part of what stakeholders believe could be an "unintended consequence" of a new policy change.
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From the CE: Steady progress continues
Since New Zealand’s borders reopened at the end of July I am pleased to note that we are making steady progress, although this can’t yet be fully quantified. The number of students with valid student visas who are in New Zealand is heading in the right direction, reaching 16,515 as at 16 October 2022. It’s important to note that these statistics are only part of the story. Students who travel to New Zealand for short courses of study from visa waiver countries or on working holiday visas aren’t included. It will be some time before reliable statistics are available on the total number of international students enrolled with New Zealand education providers this year. Anecdotally, though, we are hearing from schools, and from English language providers and others across the sector, that they are seeing gradually increasing numbers of international students enrolling or applying to them, which is good news.
Study Abroad Month has just drawn to a close in the United States and attracted a high level of interest and positive feedback, including some commitments for study abroad enrolments at New Zealand universities from the start of 2023. In the US we also recently signed our first ever education cooperation arrangement to be written in both te reo Māori and English, with the Louis Stokes Alliance for Minority Participation. You can read more about these and our other recent activities around the world in this issue of E-News.
In the Asia region, we are heading into our busiest season of international education events during October and November:
- Seoul: Study Abroad Fair 2022 COEX, the largest event of its kind in South Korea, including an agent seminar and a Kiwi Alumni event, on 20-23 October
- Tokyo: Japan partner reconnecting series on 25-26 October
- Hanoi and Ho Chi Minh City: Agent seminars and New Zealand Fair on 28-31 October
- Bangkok: Agent seminar and New Zealand Fair on 4-5 November
- Beijing: China Education Expo, the leading international education event in China, on 11-12 November.
Education Minister Chris Hipkins, accompanied by a small education delegation from New Zealand, was in Seoul promoting New Zealand as an international education destination in time to attend the study abroad fair and associated events, before continuing on to Indonesia and is now in Singapore – we will cover these activities in a future issue of E-News.
As we work to raise interest in studying with New Zealand and ensure positive experiences for international students, ENZ is working closely with other NZ Inc agencies. In this month’s E-News, we are pleased to publish the first in a series of regular updates from Immigration New Zealand, to provide timely access to the latest infomation on changes and trends.
Our partnership with the Ministry of Foreign Affairs and Trade (MFAT), that will see ENZ take over operational management of the Manaaki New Zealand Scholarship Programme, comes into effect on 1 November 2022. A transition team is in place, which will include several key staff members coming across to ENZ from MFAT, to support a successful handover for this important scholarship programme.
Whangaia ka tupu ka puāwai – that which is nurtured will blossom and grow.
Kia ora
Grant McPherson
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Around the world in five
AUSTRALIA
Sydney launches draft international education action plan
Sydney has launched a draft international education action plan, including programmes and funding to welcome international students to Sydney, promote their health and wellbeing and increase employability.
GLOBAL
International students’ tuition fees are a double-edged sword
Tuition fees are among the most hotly debated issues in higher education policy discussions. At least 10 OECD countries have implemented reforms in this area since 2010, as evidence suggests foreign students are less willing to select a host country with high tuition fees.
MIDDLE EAST
Jordan to recognise overseas degrees
To help Jordian students understand foreign accreditations and encourage them to choose reputable institutions when studying abroad, Jordan is set to recognise degrees earned at universities overseas.
GLOBAL
Era of internationalisation of higher education coming to an end?
The growth of internationalisation – including massive global student mobility, the expansion of branch campuses, joint degrees, the use of English as a language for teaching and research – appears to have come to an end in Europe and North America.
INDIA
Web portal for students to combat fraudulent agents and bogus courses
The Indian government is launching a web portal to protect its international students from getting duped by fraudulent agents and bogus courses. The website will list accredited universities and supply verified information on visa norms in a range of countries favoured by Indian students.
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From the CE: International education in the spotlight
Kia ora koutou,
I’ve recently returned to New Zealand following a productive visit to Viet Nam with the Prime Minister’s Trade Mission. It was highly encouraging to see international education front and centre of so many conversations. Beyond attracting Vietnamese students to New Zealand, the education relationship between our countries is evolving into deeper collaborations involving education institutions, businesses, and governments.
The visit also showcased outstanding examples of educational partnerships across the spectrum of New Zealand’s international education sector, from universities and private training establishments to EdTech companies, highlighting the breadth of collaboration opportunities.
Overall, the Mission was a valuable opportunity to raise awareness of New Zealand as a top-tier education destination offering a safe and welcoming environment.
International education was also a component of Deputy Prime Minister and Minister of Foreign Affairs, Rt Hon Winston Peters’ official visit to China. As part of his programme, the Minister had a warm meeting with Chinese alumni of New Zealand universities. From the report back, it was clear that the New Zealand study experience had left the alumni with a lasting, positive impression.
Coming up in May, ENZ will be going into the field for the 2025 International Student Experience Survey. This survey covers a range of topics relevant to the sector, including student decision-making, arrival and orientation, the education experience, living experience, people and connections, and perceptions of value for money.
Last year’s survey had 86 percent of international students reporting a positive overall experience of their time in New Zealand, and 41 percent of students giving an ‘excellent’ rating, the highest percentage yet! In case you missed deep diving into specific aspects of the student experience, you can browse through them here.
I’ve started packing my bags again, as this weekend I will be joining the Prime Minister’s Trade Mission to India. I’ll be staying on for a further week in Delhi for APAIE 2025. I look forward to updating you in my next column.
Ngā mihi nui,
Amanda Malu
Chief Executive
Education New Zealand Manapou ki te Ao
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From the CE: SWNZ: The new platform for new ways of study
In June, ENZ launched our new initiative with FutureLearn, which offers online courses from a range of New Zealand education providers on a shared platform to more than 15 million learners worldwide. We also hosted the highly successful New Zealand Partners’ Workshop Week which brought together more than 2,700 stakeholders from across the Asian region to collaborate on building the future of the international education sector – to benefit New Zealand and our global partners.
I am more than happy to keep the good news momentum rolling into July with the launch of our Study with New Zealand learner platform - the official government site for advice on studying with New Zealand.
Study With New Zealand (SWNZ) is the evolution of the ENZ learner eco-system, transforming student experience to one that is intuitive and scalable.
Formerly Study in New Zealand, SWNZ merges our learner platforms to deliver a more personalised experience and to demonstrate that today there are more ways to access a New Zealand education. The new platform showcases our portfolio of study options including global pathways and online learning.
While we continue to navigate the impacts of COVID-19, it’s clear the world has changed, and so has the future of international education. Inviting students to study with New Zealand is more than just a subtle shift in language. SWNZ responds to the sector’s immediate needs in the current, rapidly changing landscape, and positions it for long-term success. It introduces our new ways of learning and encourages students to begin studying toward a New Zealand education, from just about anywhere in the world.
The industry’s ‘Think New’ brand has evolved and stretched to fulfil this promise in a way that makes sense and fits well with the challenges of right now.
The first release went live on 1 July, showcasing our new brand experience as well as introducing these new study modes. The team are working towards a full migration with the next milestone in September, where SWNZ will be ready to support the new brand campaign as well as the new student member centre.
Moving forward, SWNZ will empower ENZ to work with the sector to continue to deliver economic, social and cultural value to New Zealand and New Zealanders.
This initiative supports the Government's Recovery Plan for the international education sector. Part three of the Plan led by Education New Zealand, Transforming to a more sustainable future state, has accelerated the diversification of products and services - one of three goals set out in the New Zealand International Education Strategy.
Take a look at the new platform by visiting the following link: https://www.studywithnewzealand.govt.nz/
Nā tō rourou, nā taku rourou, ka ora ai te iwi
With your food-basket, and my food-basket, the people will be well.
Ngā mihi,
Grant McPherson
Chief Executive Education New Zealand Manapou ki te Ao
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New Zealand education in focus during Prime Minister’s trip to China
Education elements featured strongly in the Prime Minister’s Trade Delegation to China helping raise the visibility of New Zealand as an education destination for Chinese students.
To launch the trip, the delegation joined the Prime Minister at a Showcasing New Zealand event held at the New Zealand Embassy in Beijing to promote New Zealand as a travel and study destination. ENZ invited key media, influencers, and Chinese and New Zealand students to interact with the Prime Minister. This sparked significant local news coverage, amongst leading Chinese state media, setting the tone for the visit and highlighting the significance of international student exchanges between New Zealand and China. New Chinese media outlets also were seen covering New Zealand education as a topic for the first time.
Group photo at Showcasing New Zealand event! (It was a kiwi bbq)
The Prime Minister also gave an address at Peking University to students, media, and the New Zealand delegation. To read the full speech, please visit the Beehive website.
Peking University is host to the New Zealand Centre. Established in 2007 as a collaborative project between Peking University and the University of Auckland, the New Zealand Centre at Peking University has grown to represent all eight of New Zealand’s universities and enable high-level engagement across a range of departments and faculties. During the visit to the University on 28 June, the Prime Minister, with Hao Ping, Chair of Peking University Council and Gong Qihuang, President of Peking University, the Ambassadors of New Zealand and China, and representatives of the New Zealand Centre launched the Rewi Alley Professorship.
There were also other several significant developments in our bilateral education links with China that were achieved while there. These included:
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
- Signing of a Strategic Partnership between Education New Zealand and Air New Zealand to support international education mobility and joint promotion in China. To read more, please visit the article on ENZ Collaboration with NZ Inc Agencies in China.
- The education delegation meeting with the Vice-Minister of Education Chen Jie (responsible for international cooperation) and China Ministry of Education officials. The meeting underscored the importance of a strong government-to-government relationship and provided a chance to showcase the education sectors present within the New Zealand delegation and discuss areas of existing and potential cooperation.
- A Sustainability Roundtable with a focus on education involving the education sector delegation and Chinese education partners.
It was a busy, challenging, insightful and ultimately very rewarding week. The education delegates also shared their own feedback. John van der Zwan, Executive Director Schools International Education Business Association reflected that the mission to China was hugely valuable and a chance to get high level insights into working with Chinese officials and agents following the pandemic.
“The mission was also a special opportunity to engage with the Prime Minister and other government officials on the role and importance of international education for our school sector,” he said.
Executive Director of English New Zealand, Kim Renner, noticed the shift in how New Zealand is profiled in China compared to many years ago and echoed the response from other delegates that the visit was valuable for the representatives of the education sectors.
“China is a development market for most of our members, so it was a great opportunity for English language to be part of this important delegation, particularly the meetings with the Vice Minister of Education and JJL Overseas Education Agency.”
“While seeing the country is a key part of study travel, we know that inbound students also want an immersive experience focused on people, cultural exchange and making connections. This was certainly showcased during the visit and was received very positively by all those we engaged with”, added.
ENZ would like to offer its sincere thanks and congratulation to everyone who was involved in the preparation and planning for the visit and gives special recognition to the education sector representatives on the Prime Minister Trade Delegation.
- Signing of the Arrangement on Mutual Recognition of Academic Qualifications in Higher Education between the Ministries of Education witnessed by Prime Minister Rt Hon Chris Hipkins and Premier Li.
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Site reading
And that each website and digital resources helps our international education industry reach hundreds of thousands of international students and parents, education agents, education providers and exporters and people involved in education each year. Monthly visitors to Education New Zealand’s (ENZ’s) websites studyinnewzealand.com and educationnz.govt.nz, total 184,036 and 5,826 respectively. In the three weeks that it has been live The Brand Lab has attracted 2,656 visits, and growing.
Across government, international education now features in a number of ways. We’ll take a look at each of these in turn, and then provide a couple of examples of how you can use these resources to help make connections, enhance your marketing and, ultimately, grow your business.
Studyinnewzealand.com The site studyinnewzealand.com replaces newzealandeducated.com and is designed as a place for international students and parents to find information about the unique benefits of studying in New Zealand. Its ultimate purpose is to drive quality traffic to the websites of New Zealand institutions and those of education agents. Visitors to this website can read about what it’s like to learn, live and work in New Zealand, and get practical information on getting started i.e. getting in touch with an institution or contacting an education agent.
The New Zealand Education Story video is a feature of this site.
Educationnz.govt.nz ENZ’s industry website is educationnz.govt.nz and its purpose is to provide you with information, news, research and an event calendar to support your knowledge of trends and opportunities, and upcoming marketing events and activities.
The Brand Lab The Brand Lab is a sub-domain of educationnz.govt.nz and is a veritable treasure trove of easily-accessed tools and resources – including The New Zealand Education Story – you can use to enhance the marketing of your institution, programme, product or service.
New Zealand.com New Zealand education also features prominently – alongside Tourism New Zealand, New Zealand Trade & Enterprise, Immigration New Zealand – on the homepage of newzealand.com, a site managed by Tourism New Zealand.
The purpose of this site is to provide a gateway through which anyone who is interested in finding out more about New Zealand – as a tourist destination, as a place to do business, as a place to live and work and, most significantly for you, a place to study – can find the information they need. The newzealand.com website also has a link to The New Zealand Story.
The New Zealand Story – a film tells the world about the best New Zealand has to offer – can be viewed and downloaded through this site. Education features strongly in The New Zealand Story, particularly in its third chapter ‘Open Minds’.
newzealand.com is delivering hundreds of new visitors daily to studyinnewzealand.com.
The New Zealand Story also has an asset library that provides tools and resources to assist New Zealand exporters in telling a clear and consistent message about New Zealand to their international audiences.
Summary In summary, the site and film that tells the story of New Zealand as a whole are newzealand.com and The New Zealand Story.
The sister site and film to these – those that tell the story of New Zealand education as a whole – are studyinnewzealand.com and The New Zealand Education Story. These sites, along with the tools and resources provided in The Brand Lab, are designed to help you – our international education industry – tell a clear and consistent story of the unique benefits of New Zealand education to your audience. This paves the way for you to follow with the distinctive attributes of your particular education offering.
Providing you with information and news on marketing activities and events, research, trends and opportunities for professional development is ENZ’s corporate website educationnz.govt.nz
ENZ welcomes ideas and feedback on our digital platforms. Please contact Kathryn McCarrison (General Manager Marketing & Channel Development) at Kathryn.McCarrison@enz.govt.nz
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International students are work-ready for the summer
The seminar was hosted by Immigration New Zealand (INZ) and the Central Economic Development Agency (CEDA), and targeted international students who have completed, or are studying towards, a Level 7 qualification and above.
Most of the attendees were Massey University PhD and Masters students from a range of fields, as well as UCOL students of graphic design, cookery, operations and project management, ICT, furniture design and science.
Judy Bennett-Smith, CEDA International Education Development Manager said the free seminar was the first in a series to be held locally, with the next one aiming to connect potential employers with skilled international tertiary students.
The seminar covered study-to-work visa pathway information and advice, tips on how to navigate the job market, how to present oneself to employers, information about New Zealand employment rights and even invited a former international student to share their experience.
Philip Hastings, Relationship Manager at MBIE said the seminar was a great opportunity for students to talk directly with INZ representative about their work options.
“With the increase in international tertiary students in New Zealand, it is important they have an understanding of the pathways to meeting post-study work visa and residency requirements,” Mr Hastings said.
“Together with CEDA we aim to facilitate a series of study-to-work seminars in the Central North Island that are aligned with regional work shortages.”
