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A Brazil market update
This trend is mirrored here in New Zealand which has experienced growth from Brazil in all sectors over the last three years.
In the following market update, ENZ’s Senior Market Development Manager, Ana Azevedo, and International Market Manager, Julian Ashby, talk about recent initiatives that shine a positive light on the Brazilian market.
Internationalising postgraduate departments
The opening of the Academic Cooperation Seminar. Seated from left: Professor Jose Alexander Araujo, CAPES, Professor Hernan Chaimovich, FAPESP, ENZ’s Ana Azevedo and Caroline Bilkey, New Zealand Ambassador. At the lecturn is emcee Mr Pedro Marchi, former director of LAE in Brazil.
Following the recent hugely successful Latin American roadshow, ENZ hosted an Academic Cooperation Seminar – New Zealand & Brazil last month in Sao Paulo to promote collaboration between New Zealand and Brazilian universities.
Five of the eight New Zealand universities attended, sending nine senior academics to the event. From the Brazilian side, 17 universities were represented by 38 academics and international staff.
Ana said the aim of the forum was to capitalise on the recent announcement by the Brazilian Federal Agency for Support and Evaluation of Graduate Education (their acronym is CAPES – which it should be noted is not the same as New Zealand’s CAPEs), which has established a programme to help internationalise Brazilian universities. The Program for Internationalisation of Brazilian Postgraduate Programs (BPP) is a successor to the earlier undergraduate programme known as ‘Science without Borders’.
Professor Caroline Daley of University of Auckland
CAPES is investing USD$350 million over the next four years to internationalise the universities’ postgraduate departments. Up to 40 Brazilian universities will be selected by CAPES to participate and proposals involving international partners are due in May.
For the next four years, this initiative will be the focus of the Brazilian universities.
From left: Professor Roberta Campos, Federal University of Rio de Janeiro (UFRJ - COPPEAD) and Professor Suzane Strehlau, School of Advertising and Marketing, ESPM.
The New Zealand Ambassador to Brazil, Caroline Bilkey, attended the forum as did representatives of FAPESP, the São Paulo Research Foundation.
“Successful proposals could greatly enhance New Zealand’s engagement with the region,” said Ana.
Ana acknowledged the support of the Ministry of Foreign Affairs and Trade in contributing funding and logistical support to ensure the New Zealand academics could travel to Brazilian universities after the event to solidify partnerships.
Future Proof campaign shows high digital demand
Interest from Brazilian students in New Zealand can be further seen through the results of the Future Proof campaign that is running on multiple ENZ channels.
Brazil currently has the second most active users globally from the campaign with more than 10,000 views to the Study in New Zealand website and 1,000 referrals to New Zealand institutions’ websites.
“This demonstrates that whilst the Brazilian audience is generally very happy to view content, they are also engaging with the message to a higher extent than normal,” said Julian.
“The more we learn about Brazilian students from campaigns like this the more we can actively target those most receptive to our messages,” he said.
Activating media in Brazil
At the start of April, ENZ hosted two senior (rival) journalists from two of Brazil’s most influential media outlets, Exame and Folha de Sao Paulo, on a one-week trip through New Zealand.
The journalists sought to answer two key questions:
1. How had New Zealand become the #1 ranked country in the world for preparing students for the future?
2. How had New Zealand made international education such an important industry?
Julian noted the trip therefore provided an opportunity to highlight key messages to the Brazilian market.
“The journalists visited and interviewed teachers, principals, students (both New Zealand and Brazilian), officials and lecturers across the state education system and the results have been very pleasing,” he said
Some of the key observations about New Zealand’s education system from Fabio Takahashi of Folha de Sao Paulo were:
Ask three before me
Children are encouraged to ask their peers for help before approaching the teacher, the net effect of which frees teachers up for dedicated one-on-one time with students and demonstrates to students that teachers aren’t the only holders of knowledge.Learning & teaching same word in Maori (Ako)
A common refrain from schools is that students aren’t there to be taught but to learn, and that teachers foster this from day one. Fabio latched onto the Maori word that symbolises this – Ako.Schools as staging grounds for tertiary study
High schools provide a high level of autonomy to students in picking their own career path and mirrors tertiary study (choose courses, get credit). This is unheard of in Brazil.Freedom vs pets
One of the most powerful interviews conducted was with a year 13 Brazilian student, who started off stating that NZ teachers were authoritarian and cold compared to the more ‘huggy’ first-name-basis Brazilian teachers. However, as the student talked, he began to reflect on how much independence and responsibility he had in New Zealand bringing him to the realisation that his life in Brazil was like that of a pet…his parents fed him, housed him, ran him around, made all his choices for him, while in New Zealand he was free to go where he liked if he could figure out how to get there and how to pay for it. You could see the pride he took in this epiphany that he was actually free and capable of making life choices.Toddlers with tools
As you’ll see from the photo in the published article above, the other thing that impressed Fabio was the 4-year-olds armed with real saws and hammers!The answer then for how we do it was revealed through every level of the education system. Children are encouraged to be active learners and this is achieved through a national curriculum that allows flexibility for each community to adapt aspects of education to their own surroundings.
Fabio produced a full-page article in the largest national newspaper in Brazil that fully articulates why New Zealand is the #1 country in the world for preparing students for the future.
Articles published to date include: “A paradise for learning”, “How teens build successful New Zealand businesses”, “These two MBAs in NZ have 100% employability”, “Brazilian lecturer and PhD student create start-ups in NZ”.
The reach of Exame’s online readership is in the 20 million range whilst the print edition of Folha De Sao Paulo enjoys 300,000 subscribers.
For comments or questions on this report, please contact Ana ana.azevedo@enz.govt.nz (Brasila-based) or Julian julian.ashby@enz.govt.nz (Wellington-based).
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ENZ’s Connect seminar series returns in 2018
The seminars will be hosted by ENZ Chief Executive Grant McPherson and General Manager Industry Development Greg Scott.
ENZ is planning to use this face-to-face time to listen to industry partners and participants will be encouraged to share insights throughout each seminar.
“We want to offer practical support to our industry," Mr McPherson said.
“To help us achieve this, it would be valuable to hear about your experiences. For example, what are the biggest challenges you face? Where do you see opportunity? How can ENZ better assist the international education industry from your perspective?”
Attendees will also receive an update on ENZ’s strategic direction and current priorities. What these insights mean for industry and how ENZ’s work can be leveraged will also be discussed.
“ENZ looks to do the longer term strategic thinking to help provide real intelligence and direction for New Zealand’s international education industry,” said Mr McPherson.
The series will involve seven workshops in six New Zealand cities. The seminars are open to all international education professionals. They will be particularly valuable for leaders and international staff from:
DATE
CITY
VENUE
TIME
Thursday 14 June
Christchurch
TAIT
0900 - 1130
Friday 15 June
Dunedin
Dunedin Public Art Gallery
1300 - 1530
Monday 18 June
Hamilton
Claudelands Arena
0900 - 1130
Tuesday 19 June
Wellington
Te Wharewaka o Poneke
0900 - 1130
Wednesday 20 June
Palmerston North
Massey University:
Sport and Rugby Institute1300 - 1530
Thursday 21 June
Auckland
Cliftons
0900 - 1130
Thursday 21 June
Auckland
Cliftons
1300 - 1530
Registration details can be found here. Light refreshments will be served.
Please note: This event is for representatives from New Zealand education institutions and Education Technology Businesses only.
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Prime Minister makes a cameo appearance in Lifeswap episode
ENZ had commissioned episode 10 in the Lifeswap animated series, which sheds light on the lives of (German) Jörg and (Kiwi) Duncan and offers a playful look at the cultural misunderstandings that can crop up when they live and study in each other’s country.
Steffen explaining the many Jacinda mouths he had to animate
The episode has a special cameo from Ms Ardern who voiced a line for the episode. ENZ timed the launch of the episode with her visit to Berlin and nabbed the perfect guest for the launch – none other than Clarke Gayford.
Clarke Gayford chatting to William Connor and Steffen Kreft (slightly hidden) at the Lifeswap launch
To a cinema full of education agents, alumni and German students, Clarke shared anecdotes about studying overseas, Lifeswap creators and filmmakers Steffen Kreft and William Connor discussed their experience of studying in both countries, and ENZ’s Education Marketing Manager Europe, Olga Elli, spoke about the episode’s genesis.
A capacity crowd awaiting the episode to play
Covered in the Tagesspiegel and promoted on Study in New Zealand’s Facebook page (with more than 125,000 views as at 26 April), the animation is striking a chord.
To give the campaign further legs, the episode will be shown in over 70 university cinemas around Germany over the next two months, screening as a trailer before feature films.
Ms Ardern also visited the ENZ offices at the New Zealand Embassy in Berlin and agreed to be photographed with a kiwi soft toy (that lived in Olga’s office) to promote ENZ’s “Follow the Kiwi” scholarship aimed at German, French and Italian high school students.
Ms Ardern gifted this little kiwi to Chancellor Merkel when they met later in the day.
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Information releases
Release of Ministerial documents
As part of our commitment to open and transparent government, Education New Zealand (ENZ) proactively releases a variety of agency-produced documents provided to Ministers.
This process is proactive in that it is not dependent upon receiving a request to release the documents. The proactive release of Ministerial documents supplements the wide range of information released by ENZ including the publication of Official Information Act responses, news stories, media releases, corporate publications on this website and intelligence and information on IntelliLab.
If you require any additional information or would like to lodge a request for official information you can contact us in a number of ways:
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Telephone (04) 472 0788
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Postal address: Level 5 Lambton House, 160 Lambton Quay, PO Box 12041, Wellington 6144
Information withheld or deletedDeletions have been made from the documents under the following sections of the Official Information Act 1982:
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9(2)(a) to protect the privacy of natural persons
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s9(2)(b)(i) as it would disclose a trade secret
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s9(2)(ba)(i) as it would be likely to prejudice the supply this information in the future and it is in the public interest that such information should continue to be
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9(2)(b)(ii) as its release would be likely unreasonably to prejudice the commercial position of the person who supplied the information
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9(2)(f)(iv) as the work is still under active consideration
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9(2)(g)(i) to maintain the effective conduct of public affairs through the free and frank expression of opinions
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18(d) as the information is or will soon be publicly available.
In preparing this information release, ENZ considered the public interest considerations in section 9(1) of the Official Information Act 1982.
Information release
Where there is a high degree of public interest, Education New Zealand may proactively additional information
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Massey launches pre-degree pathway in Viet Nam
This is Massey University’s first pre-degree collaboration with a high school in Viet Nam. It will provide students at Nguyen Sieu School, as well as other schools in Hanoi, with the opportunity to begin a foundation pathway in Viet Nam that they can complete in New Zealand, before transitioning directly into degree study at Massey.
Andrea Flavel, Director of PaCE, said the programme equips students with critical skills needed for their futures and exposes them to the different learning style and culture of New Zealand.
“This programme is an example of the way PaCE works collaboratively with institutions around the world to create customised learning experiences that set students up for future academic success, and give them the opportunity to experience the best Massey has to offer.”
PaCE also presented Nguyen Sieu School with a special scholarship worth NZ$20,000 to support students to participate in the pathway programme.
The new Vietnamese Ambassador to New Zealand, His Excellency Ta Van Thong, and New Zealand Ambassador to Viet Nam, Wendy Matthews, attended the launch, which received nationwide news coverage in Viet Nam.
The first cohort of students will begin study in Viet Nam in July 2018, transitioning to study in New Zealand in February 2019.
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JJL Overseas Education opens New Zealand office
JJL’s new branch office is part of its new service strategy to upgrade its services to Chinese international students.
Hayley Shields, ENZ’s Director Student Experience, spoke and cut the ribbon at the opening ceremony in Auckland, welcoming JJL to New Zealand and affirming the importance of the New Zealand-China education relationship.
“JJL has had long-standing relationships with many quality New Zealand education providers for over 15 years, most of whom were represented at the opening. People had travelled from all over New Zealand to show their support for JJL’s investment in a local office,” said Hayley.
The JJL team will be focussed on advising and supporting the positive student experience of their students currently in New Zealand education institutions.
The organisation’s team of three is led by Janet Wang, who has been working in international education in New Zealand for many years.
JJL’s new premises can be found on Level 6, 115 Queen Street, Auckland.
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Around the world in five
CHINA
HSBC launches international education payment service
HSBC has launched a mobile payment system on mobile app and WeChat for Chinese international students. The service offers tuition payment with currency conversion and transfer to major global universities.
SOUTH EAST ASIA
ASEAN higher education more open to international engagement
Higher education systems in the ASEAN region, particularly Malaysia, Viet Nam, The Philippines, Indonesia and Thailand, are becoming more open for international engagement, according to a new British Council report.
US
The continuing expansion of online learning in the US
Distance education enrolments continue to increase in the US, with total enrolments of 6.36 million, which equate to nearly 31.6% of all higher education enrolments in the country.
CANADA
Ontario’s new international strategy for post-secondary education
The Canadian region has released a new strategy, Educating Global Citizens, in a bid to create study abroad opportunities for students, enrich the learning environment at Ontario’s public colleges, and build a stronger workforce by attracting more students to the region.
GLOBAL
Google invests in app to prep students for TOEFL
Google has announced its investment in an app that helps students prepare for standardised English language tests such as TOEFL. This is part of the company's investment in start-ups offering developing technologies that will broaden features offered by Google’s virtual assistant.
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Indian students create their future in Wellington
Brook Pannell, WREDA’s Talent, Skills and Education Manager, said although India is Wellington’s second largest source of international students, awareness of Wellington as an outstanding education destination in India remains low.
“The Create Your Future campaign is a step towards changing this perception and opening up the Indian international student market for Wellington,” said Brook.
“The video campaign uses Facebook to target 16 – 25-year-old tertiary students interested in creative and tech programmes who live in the regions of Chennai, Delhi, Mumbai, Bangalore, Kochi, Pune and Kolkata.”
The Create Your Future video follows an Indian student in Wellington as she starts her day in a student flat, heads off to university to meet friends and attend classes, gain work experience and graduate.
At the end of the video, potential students can register for a series of emails outlining more details about studying in Wellington.
“Research shows that Indian students are particularly interested in studying in a city that feels global, is safe and clean and has strong work pathways.
“The Create Your Future campaign ticks the right boxes by showing off Wellington’s creative opportunities to potential students and highlighting what Wellington’s safe, inclusive environment can offer them.
There were 715 Indian fee-paying students enrolled for study in Wellington in 2016.
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NZIEC 2018: Register for AFS pre-conference workshops
The partnership will see AFS deliver breakout sessions throughout conference as well as two pre-conference workshops exploring the conference theme of Inspiring Global Citizens.
AFS is a leading global organisation promoting international study, with education and volunteer programmes across 98 countries empowering people of all ages and backgrounds with intercultural knowledge, skills and understanding.
Grant McPherson, ENZ Chief Executive, said the partnership reflects New Zealand’s vibrant international education ecosystem.
“AFS has a well-established track record of fostering global citizens so we’re delighted to have AFS contribute its expertise to our conference discussions relating to global citizenship,” said Grant.
“NZIEC delegates may be particularly interested in exploring practical ways in which they can implement global competence within their institutions at AFS’ two in-depth pre-conference workshops.”
AFS New Zealand National Director, Doris Cuthell, is excited about showcasing the organisation’s expertise at NZIEC.
“AFS is honored to be a programme partner at such an event as the NZIEC.
“We invite NZIEC delegates to join our pre-conference workshops and conference sessions for an opportunity to explore the area of global competence, which is a crucial component for any quality international education programme.”
In addition to its breakout and pre-conference sessions, delegates can connect with AFS at their stand in the Expo Hall.
Register now for AFS pre-conference workshops
AFS is offering two interactive pre-conference workshops on Wednesday 8 August. Numbers are limited. Secure your place through the links below.
Pre-conference workshop 1: Global competence in international education: What is it? Why does it matter? How can I foster it?
This workshop explores the concept of global competence, why it is of growing importance and why your organisation should be engaging with it.
You will have a chance to participate in experiential activities that enhance intercultural skills. We will discuss strategies for implementing these activities in different settings and identify ways to turn brief experiences into long-lasting learning for your audience.
Find out more and register here
Pre-conference workshop 2: High-tech solutions for global competence programmes
Research shows that merely coming into contact with cultural differences doesn’t develop global competence in students. However, students do develop these skills when taught within a developmental, experiential and holistic framework.
This workshop offers three frameworks that can provide a foundation for your curriculum to build global competence in both inbound and outbound students.
Find out more and register here
Conference dates
The 27th New Zealand International Education Conference and Expo will be held at Te Papa Tongarewa in Wellington on 9-10 August. Pre-conference workshops will be held on 8 August.
Registration for pre-conference workshops is now open. Registration for conference will open in late May. Find out more at www.nziec.co.nz
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Get ready for NZIEC 2018
Previous NZIEC attendees should keep an eye on their inboxes this week for a special link to confirm their place. Registration for everyone else will open next week.
With only 600 places available, we expect a sell-out event, so be sure to get in quick to avoid missing out!
What’s on offer at NZIEC 2018?
NZIEC 2018 centres on the theme of Inspiring Global Citizens, and how we can leverage our international education activity to foster global citizenship across the diverse communities of New Zealand.
We’ll kickstart conference by exploring how we can have global impact from New Zealand with our Inspire Keynote Speaker Yoseph Ayele, Chief Executive of the Edmund Hillary Foundation.
The digital journeys of international students will be under the microscope by Dr Shanton Chang from the University of Melbourne. Dr Chang will share his surprising insights into the online behaviours of international students as they move across countries.
We’ll investigate what our industry can learn from Xero’s Anna Curzon as she outlines how we can develop partnerships for global success. The Xero experience in developing partnerships with customers, partners and others has helped make it Forbes’ Most Innovative Growth Company for two consecutive years.
L-R: Yoseph Ayele, Shanton Chang and Anna Curzon.
We’re also bringing the international student voice into our plenary sessions with international students talking to delegates about their experiences living and studying in Aotearoa. We anticipate this will provide interesting and heartfelt life stories that delegates can reflect upon.
Our Expo Hall has sold out with an amazing array of partners joining us to connect and engage with delegates over the two days. And, as ever, we have a surprise or two up our sleeves – stay tuned in the lead-up to conference to find out more!
Programme format changes
This year, we’ve put back-to-back complementary breakout sessions together into 1hr 20-minute sessions. While you are still free to sneak between sessions, we hope this format will help reduce the amount of time you have to spend navigating around the venue and allows you time to really focus on a particular theme.
We’ve also staggered the timing of our pre-lunch breakout sessions, with some starting 15 minutes earlier than others to help reduce those dreaded lunch queues.
Pre-conference workshops
Remember to check out the pre-conference workshops offered by our programme partner, AFS New Zealand. These workshops are a great way to grapple with global competence in an in-depth way prior to conference kicking off the following morning. You can register for these breakouts direct with AFS or during registration.
About NZIEC
The 27th New Zealand International Education Conference and Expo (NZIEC) will be held at Te Papa in Wellington on Thursday 9 and Friday 10 August. Pre-conference workshops will be held on the afternoon of Wednesday 8 August. Find out more about NZIEC at www.nziec.co.nz
