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Official Information Act Requests
People in New Zealand can request government information (official information) and can expect it to be made available unless there is a good reason to withhold it.
The Official Information Act 1982 (or OIA) enables citizens, permanent residents, visitors to New Zealand, and body corporates registered or with a place of business in New Zealand, to make a request for official information held by government agencies, including Education New Zealand (ENZ).
ENZ is the government agency dedicated to helping New Zealand realise the social, cultural and economic benefits of international education.
Please note the Ministry of Education is the New Zealand Government's lead advisor on the New Zealand education system.
More information can be found at: The role of the Ministry of Education
Ministry of Education OIAs can be directed to info@education.govt.nz
If you have a complaint about a particular school, you may wish to contact the school directly or contact the Ministry of Education at enquiries.national@education.govt.nz
Making a request relating to international education
Your request should be as clear and specific as you can possibly make it. Before making a request please check our other sources of information listed below.
You can contact us in a number of ways to request information:
- ENZ.Ministerials@enz.govt.nz
- Telephone (04) 472 0788
- Postal address: Level 5 Lambton House, 160 Lambton Quay, PO Box 12041, Wellington 6144
We would like:
- your name
- contact address (email or postal)
- details of the information you want.
We may ask you for more details if we’re not sure what you are seeking. If you make your request by phone or in person, we will confirm it in writing.
The State Services Commission provides tips for requesting information and guidance on how agencies will respond.
Before making a request for information
Before requesting official information from ENZ, we encourage you to check the list below to see if the information you need is already publicly available:
How long will it take?
We are required by law to give you our decision on your request as soon as possible, and no later than 20 working days after we receive your request.
If we need more time to make our decision on your request, for example if you are requesting a lot of information, we will let you know and give you an idea of how long it will take. We will also try to keep you updated on the progress of our response to your request. You can complain to the Office of the Ombudsman if you’re not happy with our decision to extend the time.
What does it cost?
Requesting official information is free, though we can charge a reasonable amount if it will take a lot of work to supply the information requested.
You can complain to the Office of the Ombudsman about our decision to charge.
What if I’m not satisfied?
You may wish to contact us in the first instance to see if we can resolve the issue.
You can make a complaint to the Office of the Ombudsman if you:
- have concerns regarding the decision we made on your request
- were unhappy about the way your request was treated or processed.
These concerns can relate to the withholding of information, extending the timeframe to respond to you, any charges for providing the information you have requested, delays in providing you with a decision or the information, or your request being transferred.
The Office of the Ombudsman can investigate and review our decision and may make a recommendation to us if it is considered appropriate.
Responses to Official Information Act 1982 requests
ENZ publishes responses to Official Information Act 1982 requests at the end of each month. ENZ first published its responses to requests for official information on its website in April 2018.
The response from ENZ details the information being released and explains what information, if any, has been withheld and under which grounds of the Act. The response also explains that we intend to make the information publicly available. The requestor's name and address have been removed from the response.
Documents are only available in Adobe PDF format and are listed in release date order, with the most recently released responses at the top.
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Privacy Policy and Social Media Transparency Statement
This website and associated sites are created by Education New Zealand, a Crown Entity funded by the New Zealand Government. Follow these links for ENZ's Privacy Policy and Social Media Transparency Statement
Privacy Policy
Copyright
Unless otherwise indicated, copyright in all material, products and services available on this site is owned by Education New Zealand (ENZ). You can reproduce this material free of charge without further permission, as long as you:
- Reproduce the material accurately;
- Do not use the material in a derogatory manner or a misleading context; and
- Acknowledge the source and copyright status of the material.
Unless we give you written permission you may not reproduce, adapt, copy, distribute or incorporate in any other work, in whole or in part, any trade mark appearing on this site, including any Education New Zealand logos or trade marks that appear on this site (including the 'Education New Zealand' logo and the 'New Zealand Educated' logo).
Linked sites
This website may contain links to third party websites that are not under the control of ENZ. ENZ does not endorse, and is not responsible in any way for any information, content or material that is available on third party websites, or the privacy practices of any such third party and its website.
ENZ Digital Privacy Policy
We are committed to complying with the Privacy Act 2020 (New Zealand), and any other applicable privacy laws and regulations, when collecting, using or dealing with any of your personal information.
Like many organisations we collect information about our users for the purposes of:
- Providing you with services that we offer.
- Improving our digital platforms, marketing material and strategies, and to provide you with a better experience when you use our digital platforms and when we provide you our services.
- Giving you a personalised user experience.
- Conducting research and other statistical and data analysis associated with our functions
We collect information about you when you communicate with us, register an ENZ account, visit or use this site or any other online platform, service, application, website or messaging service that we subscribe to or use (each being a digital platform).
What personal information do we collect about you?
If you register an ENZ account we may collect personal information about you including your name, email address, date of birth, gender, nationality, country of residence, qualifications, your intended study plans and preferences, what education agent you are working with (if any) and information relating to your visa applications or enrolment status.
Where you have provided us with your express consent, we may collect information relating to your visa applications directly from Immigration New Zealand.
AgentLab:
While you use our services, we may collect any of the following further information from you:- Your name, email address, residential address, telephone number, gender, date of birth and password.
- Your bank account number and other financial information.
- Information about your education, work experience, skills and qualifications.
- Information on your business such as your company name and number, company size, business type and professional profile.
- Information that you provide to us when we communicate via writing, email or phone.
- Details of your browser, domain name and IP address, and the details of any website you linked from to our website.
- Information obtained from third parties in accordance with this Privacy Policy.
- Other additional information required from time to time.
Unfortunately, if you choose not to provide information when we ask for it, you may not be able to use our website or the services we offer.
Enrolment Opportunities:
We may also collect aggregated information generated by our systems, which tracks traffic to, and within, our Website or Platform, but does not relate to you personally. We are providing a service to the school/education provider that you submit an application to through the Platform and so we are collecting and processing application information solely on such third party’s behalf. Additionally we may be provided information about you by Education New Zealand through the My StudyNZ website API.Other:
We may also collect information relevant to our Digital Platforms, our marketing strategies and our services, including information on:- IP addresses
- Search terms
- Pages accessed and links clicked
- Dates and times of visits
- The immediate previous site visited
- Operating systems (eg Windows, Mac)
- Web browsers
- Internet activity, whether on this website or any other
Where we use this information for statistical purposes, all users are anonymous and not personally identifiable from the information.
How do we use your personal information?
Personal information collected through any Digital Platform or the ‘Join Us’ , 'Subscribe', 'Contact Us' and any other form on this website, or from Immigration New Zealand will be collected by Education New Zealand and will be used to provide you with any service that you have requested, for our legitimate interests, or in accordance with your consent, including for the purposes of:
- For research, surveys, and other statistical or analytical purposes in connection with our functions.
- Meeting any of our legal or other regulatory obligations.
- Providing your personal information to Education New Zealand’s agents, education providers and institutions.
- Facilitating communications between Education New Zealand, you and/or its agents, education providers and institutions.
- Education New Zealand’s communications, and marketing and promotional information and materials about Education New Zealand, its programmes and activities, and its agents, education providers and institutions.
Use of cookies
A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive, then sent back to the server by your browser each time you access certain sections of our Digital Platforms.
Like many organisations, Education New Zealand uses cookies to store and track information about you when you are on our Digital Platforms so that we can provide personalised services that better match your needs and interests. We also use cookies, including Google Analytics for the Advertising Features Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting and DoubleClick cookies, to collect information on how you use the website.
Third parties including Google Analytics use this information to perform statistical analysis of user behaviour and demographics. We may use this analysis to understand the key characteristics of visitors to any Digital Platform on an anonymous and aggregate level which assists us to improve and personalise your experience with Education New Zealand. We also use the information provided by third parties including the Google Analytics Remarketing service to better target our online advertising including based on your previous visits to any Digital Platform, and to present you with relevant advertising on third party websites. Education New Zealand may disclose the information collected by cookies, in an aggregate (not personal) form only, to Google and third parties including advertisers or potential advertisers.
If you do not want information to be collected by cookies there is a simple procedure in web browsers which allows you to manually disable the cookie function. If you want to know how to do this, please look at the help menu on your browser. Additionally, you can modify your privacy settings to choose how your personal information is managed by Google. For more information please see here.
Education New Zealand uses a number of Digital Platforms that are operated by third party platform providers to interact with you, including social media platforms (for example Facebook). You can also register an ENZ account using sign-in services provided by third parties, including certain third party social networking platforms. When you visit a Digital Platform that is operated by a third party, or log-in using a third party’s sign-in services, the platform provider may also collect your information (this is outside Education New Zealand’s control). Collection and use of this information will be governed by the terms and conditions of that platform, including its privacy policy. Please refer to the relevant third party platform provider websites for more information. ENZ does not endorse the use of any third party platform nor does it take any responsibility for the privacy practices of any third party platform provider.
Other than as stated above, information will not be shared with third parties outside of Education New Zealand (or its affiliates and related parties) except where required by law. We may also disclose your personal information if and to the extent we are required to do so by law or at the request of a government agency that has authority to compel us to disclose your personal information.
Munchkin cookie
We embed a Munchkin Javascript snippet on our site. When visitors come to a site, we place a cookie in the visitor's web browser (if there wasn't already one) and send messages to our servers about that visitor's web activity. It is a first party cookie and is only visible for us.
Munchkin automatically gathers the following information:
- Page Visits
- Link Clicks
- IP Address
- Referrer
- Our cookie ID
If you prefer that we do not place this cookie on your web browser you may opt out by clicking the Do Not Track (DNT) feature in your browser. This prevents tracking for your particular browser and device.
Who will we share your personal information with and why
We may share information that we collect about you in accordance with, and for the purposes set out in these terms, and we may share information about you with:
- Education New Zealand's agents, education providers and institutions if you have completed any forms or submitted any enquiries connected to that third party and consented to such disclosure.
- Our service providers that we have engaged to provide a service to us in relation to our functions, this website or any service that we have agreed to provide you. For example, we may share information about you with a service provider that we have engaged to provide technology services or customer support services.
- Any other organisation or person that you have authorised us to disclose your information to.
- Immigration New Zealand.
Information we share with our agents, education providers and institutions will be processed, stored and secured by the relevant organisation in accordance with their own privacy policy. These agents, education providers and institutions are located either within the EU (agents) or New Zealand (education providers or institutions). Before you consent to us disclosing your personal information to our agents, education providers or institutions we recommend that you review their privacy policies and agree to the terms on which they will process your personal information.
Any personal information that we disclose to our third party service providers to enable them to perform a service for us will be processed in accordance with our obligations under the Privacy Act 2020 and the principles of the GDPR. Where any personal information is to be transferred outside of the EU or New Zealand for the purpose of processing, we will ensure that appropriate technical and organisational measures are in place to ensure the third party service provider protects the data to the same standard as required under the GDPR (e.g. the information will be transferred to a country with adequate privacy laws, to an organisation who is certified under the US/EU Privacy Shield, or we will enter into standard contractual clauses (as approved by the European Commission) with those service providers.
We may disclose information about you if, and to the extent that, we are required to do so by law, or at the request of a government agency that has authority to compel us to disclose information about you.
Retention of personal information
We only keep your personal information for as long as required to provide you with the services you have requested, for the purposes outlined in this privacy policy, and for any legal purposes for which we are required to keep the information (i.e. audit purposes).
Your acceptance of these terms
By registering an ENZ account, submitting information to Education New Zealand (including the ‘Join us’ or by completing or submitting an enquiry form, 'Contact Us' or/and any other form on this website) or by using, or communicating with us through any other Digital Platform, you agree to the collection, use and disclosure of your information as described above.
If you have provided your child or dependent’s personal information to us, you confirm that you are authorised to do so.
If you do not agree to the terms of this policy, you will not be able to register an ENZ account, Education New Zealand will not accept your form or enquiry, and your information will not be processed or referred on to Education New Zealand’s agents, education providers and institutions.
Where you have given your consent to specific purposes of processing, you may withdraw your consent at any time by any of the following means:
- To stop receiving marketing and promotional information and materials about Education New Zealand, its programmes and activities, you can click the unsubscribe facility in any of the electronic communications that we send you.
- To opt out of the use of cookies or other profiling/analytic tools, you can change the settings on your device.
- To close your ENZ Account you can contact us at the details set out below and we will do this for you.
Your rights
You have the right to view and change any personal information Education New Zealand holds about you at any time.
You have the right to object to the processing of your information, request that we delete your personal information, and/or that we transfer your personal information to another organisation.
Information will be held by Education New Zealand. You may request access to, correction or deletion of your personal information held by Education New Zealand by writing to our Data Protection Officer at Level 5 Lambton House, 160 Lambton Quay. PO Box 12041, Wellington 6144, New Zealand, or by contacting Di Solomon on +64 4 472 0788 or privacy@enz.govt.nz.
If there is a reason under the Privacy Act, GDPR or other applicable law for us not to comply with your request, we will notify you in writing setting out the reasons for the refusal (except to the extent it would be unreasonable or unlawful to do so) and advise you of the mechanisms available to you to complain about our response.
For more information about your rights or to make a complaint about our privacy practices you may contact either the Office of the Privacy Commissioner (New Zealand) or your local supervisory authority.
Immigration New Zealand Data Agreement
Where you have provided your express consent, personal information collected through any Digital Platform (on this website) will be collected by Education New Zealand and will be used for the purposes of providing your personal information to Immigration New Zealand to request and receive updates on the status of any student visa applications you have submitted. This will enable us to provide a more personalised digital experience, and enable us to undertake certain research and statistical analysis associated with our functions.
Additional terms relating to registration of an ENZ Account
You can choose to create an ENZ Account to collate and store information relating to your student application.
It is your responsibility to maintain the confidentiality and security of any information that may be used to access your ENZ Account, including your password.
ENZ reserves the right at its discretion to suspend, modify or terminate access to your ENZ Account at any time with or without notice to you.
Any information that you rely on through use of an ENZ Account is entirely at your own risk. You are solely responsible for the actions you take in reliance of the information available on or accessed through your ENZ Account.
ENZ Accounts are provided on an "as is" and "as available" basis. ENZ does warrant that ENZ Accounts will be free from errors, timely or secure.
Exclusion of our liability
You acknowledge and agree that:
- to the maximum extent permitted at law, any and all liability of Education New Zealand and its directors, officers and employees to you under or in connection with these terms and conditions, this website or your use of this website is excluded; and
- the exclusion in paragraph (a) applies regardless of whether liability arises in contract, tort (including negligence), equity or by statute or other legislation, and whether such liability is for direct, indirect, consequential or punitive losses or damages, or loss of profit, income, data, business opportunity or anticipated savings.
It is up to you to ensure you are protected against viruses, worms, trojan horses, spyware, malware or other items of a destructive or harmful nature.
Your indemnity
You agree to indemnify, and keep indemnified, Education New Zealand and its directors, officers and employees against any and all actions, claims, proceedings, losses, liabilities, damages, costs and expenses (including legal costs) suffered or incurred by any of those persons arising out of or in connection with:
- your use of this website; and
- any breach by you of these terms and conditions.
Severability
If any provision of these terms and conditions becomes or is held invalid, unenforceable or illegal (whether partly or in full) for any reason, that provision (or part of that provision) will be severed from the remaining terms and conditions, which will continue in full force and effect.
Governing law
These terms and conditions, your use of this website, any information contained on it, and any dispute arising out of such use of this website are subject to the laws of New Zealand. You submit to the non-exclusive jurisdiction of the courts of New Zealand in relation to these terms and conditions, your use of this website and any dispute arising out of such use of this website.
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Social Media Transparency Statement
This transparency statement explains how ENZ uses and engages on social media in accordance with the Public Service Commission’s Guidance for State services official use of social media.
How we use social media
We use social media to:
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promote New Zealand as a study destination globally and support the delivery of education services offshore.
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promote ENZ’s offshore government-to-government activities – including activities of other New Zealand government agencies such as the Ministry of Foreign Affairs and Trade, Tourism New Zealand and New Zealand Trade and Enterprise, and Immigration New Zealand – to raise the profile of New Zealand education
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provide information to prospective international students and their families about studying with New Zealand
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promote our work with the international education sector to ensure international students continue to receive a high-quality experience while living and studying in New Zealand
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spread the word within New Zealand about the social, cultural, and economic benefits that international education brings to the country
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inform the New Zealand public of ENZ-administered Prime Minister’s Scholarships that enable New Zealanders to have enriching learning experiences overseas
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share news and updates via our digital channels (news, images, publications, videos) with the international education sector in New Zealand
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share information about careers and job vacancies at ENZ
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promote and repost articles, updates, and publications that are relevant to our key messages, objectives, promotions, or updates.
Engagement
We welcome feedback and ideas from our followers and will try to join these conversations and respond as promptly as we can where possible.
All social media accounts are monitored from 8am – 5.30pm on weekdays and sporadically outside these hours. We will respond to private or direct messages, as soon as we can, during business hours. If you have an urgent query, please contact us directly.
We may choose to repost, @mention, or post information by other organisations and/or individuals for the interest and information of our followers. However, we do not endorse or guarantee the accuracy of this information.
We may follow/like organisations and individuals that are relevant to our organisation. This does not imply endorsement or guarantee the accuracy of their information.
At times, people employed by us may engage on platforms such as LinkedIn and other online channels. Any opinions or views expressed on these platforms belong to the individual staff member. Our staff acting in an official capacity will identify themselves and state that they are representing Education New Zealand Manapou ki te Ao.
Read more about engaging with us on social media here: Engage with us on social media [link to be added]
Enquiries and complaints
Members of the public have the right to raise any concerns about ENZ’s information gathering activities or use of social media. If you have any enquiries about our information gathering and social media activities, or believe we have not acted in accordance with the Transparency Statements above, you can contact us at the following address:
Level 5, 160 Lambton Quay
Wellington 6011
New Zealand
Tel: +64 4 472 0788If your query is about our information gathering, please email: enz.ministerials@enz.govt.nz.
If your query is about our use of social media, please private or direct message us on the social media channel of concern, or email: media@enz.govt.nz
All concerns and complaints will be dealt with in a timely manner.
Engage with us on social media
We welcome interaction with you on our social media accounts. The information below sets out how we use social media and the terms under which we invite you to engage with us.
Join one of our social media channels and take part in the conversation:
Terms of use for social media accounts
Before you engage with us through our social media channels, we encourage you to read each channel's terms of use as well as our terms of use below.
What not to post
Please remember that our channels reach people of all ages and backgrounds. We ask that your comments are respectful to ENZ, its staff, and other users.
With this in mind, here’s what NOT to post on our social media pages:
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Abusive or derogatory comments about others – we will hide these posts immediately and repeat posts of this nature will result in you being blocked from posting to our page.
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Defamatory, libellous, false, or misleading comments – as above.
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Posts containing swear words – please be courteous when posting to our page.
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Promoting a belief, cause, or business – please don't use our pages for promotion of any kind.
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Personal information – about yourself or others, such as private addresses or phone numbers.
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Content that is not relevant to ENZ or its work.
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Content that has political bias – we are a politically neutral organisation, and we will not enter into any discussion related to politics.
We may, at our discretion, report, block or ban anyone who posts the above content or comments, or who breaches these terms of use or the terms of use of a social media channel (see below).
Monitoring
We reserve the right to report or remove (as appropriate) any posts or comments that may affect our neutrality or that do not comply with the:
By using or accessing our social media pages, you are considered to have consented to the conditions of use of that particular social media channel and our individual page or account. These terms of use apply to all our social media channels, unless otherwise specified.
Posts made by others to our social media channels are the responsibility of that person or organisation. They don't necessarily reflect the opinions or policies of ENZ.
Copyright
Crown copyright
The material we make available on our social media accounts is protected by copyright owned by ENZ on behalf of the Crown. Unless indicated otherwise for specific items or collections of content (either below or within specific items or collections), this copyright material is licensed for re-use under the Creative Commons Attribution 4.0 International licence.
In essence, you are free to copy, distribute and adapt the material, as long as you:
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attribute it to ENZ and abide by the other licence terms
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reproduce the material accurately
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don't use the material in a derogatory manner or a misleading context
Please note that this licence does not apply to any logos, emblems and trademarks or design elements. Those specific items may not be re-used without express permission. To enquire about using such items, contact media@enz.govt.nz
Copyright of third parties
Our social media accounts may provide links to other websites or embed material which may contain information that is the copyright of third parties and subject to restrictions on use or reproduction.
You must get permission from the copyright owner to use:
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copyrighted materials from other websites, or
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material on our social media pages that is protected by the copyright of a third party.
Permission to use copyrighted materials from other web sites must be obtained from the copyright owner and cannot be obtained from ENZ.
Licence
By submitting, posting or displaying your content on any of our social media accounts, you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide licence to use that content.
Disclaimer
The contents of our social media accounts are intended for informational purposes only. We shall in no event accept any liability for loss or damage suffered by any person or body due to information provided on these sites or linked sites.
The information on our social media sites and all government web sites is provided on the basis that persons accessing the website undertake responsibility for assessing the relevance and accuracy of its content.
These terms of use may be updated at any time without notice.Contact us
Email media@enz.govt.nz if you have any concerns or questions about our social media engagement, or any particular post.
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Information releases
Release of Ministerial documents
As part of our commitment to open and transparent government, Education New Zealand (ENZ) proactively releases a variety of agency-produced documents provided to Ministers.
This process is proactive in that it is not dependent upon receiving a request to release the documents. The proactive release of Ministerial documents supplements the wide range of information released by ENZ including the publication of Official Information Act responses, news stories, media releases, corporate publications on this website and intelligence and information on IntelliLab.
If you require any additional information or would like to lodge a request for official information you can contact us in a number of ways:
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Telephone (04) 472 0788
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Postal address: Level 5 Lambton House, 160 Lambton Quay, PO Box 12041, Wellington 6144
Information withheld or deletedDeletions have been made from the documents under the following sections of the Official Information Act 1982:
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9(2)(a) to protect the privacy of natural persons
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s9(2)(b)(i) as it would disclose a trade secret
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s9(2)(ba)(i) as it would be likely to prejudice the supply this information in the future and it is in the public interest that such information should continue to be
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9(2)(b)(ii) as its release would be likely unreasonably to prejudice the commercial position of the person who supplied the information
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9(2)(f)(iv) as the work is still under active consideration
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9(2)(g)(i) to maintain the effective conduct of public affairs through the free and frank expression of opinions
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18(d) as the information is or will soon be publicly available.
In preparing this information release, ENZ considered the public interest considerations in section 9(1) of the Official Information Act 1982.
Information release
Where there is a high degree of public interest, Education New Zealand may proactively additional information
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Around the world in five
Australia
Risk ratings could 'damage' long term health of Australian education sector
The latest release of immigration risk ratings for international education providers in Australia has raised questions about the best approach to ensure the sustainability of the sector.
Brazil
The Brazilian outbound market is continuing to grow after a post-Covid boom with increases across several products and new destinations emerging, while the role of the agent has become even more important.
Canada
Canadian Immigration Minister Marc Miller has announced an official national cap allocation of study permit applications for this year.
United Kingdom
But what do international students think of these proposed policy changes, and to what extent is it really having an impact on their interest in studying in the UK?
Global
Is the drive for internationalisation grinding to a global halt? Entry to major HE providers is getting tougher just as pressure rises within universities to attract ever greater numbers of international students.
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Around the world in five
VIET NAM
Comparison platform Talk Study launched
Talk Study is a new service allowing prospective international students in Viet Nam to compare study abroad options based on over 20,000 student and alumni reviews on institutions across Australia, UK, US, Canada and New Zealand.
US
Ethical agents should support direct student admissions
According to a survey, only 38.5% of US institutions reported using agents in 2017. This means 61.5% – a solid majority – still didn’t. In addition, nearly 70% of institutions said agents were of limited or no importance to their international recruitment strategy.
FRANCE
France will increase university fees for non-EU students
Foreign students that come to study in France will now have to pay higher fees. Fees for non-European university students will be, at least, ten times higher than for their European counterparts.
JAPAN
English level at Japan's secondary schools falls short of government target
The English-language ability of students at public secondary schools fell short of the government’s target in 2018. A survey shows that final-year students of both junior and senior high schools did not reach the 50 percent goal set for them.
INDIA
Higher education system in India needs more investment, reforms: Govt official
The situation of higher education in India is grim and needs to be reformed, an official has said, while emphasising the need to grow Indian expertise in the fields of science, technology, engineering and mathematics.
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Hawke’s Bay groups collaborate for growth
The group of education providers and partner agencies are making sure their “shop front” is as attractive and welcoming as possible. E-News caught up with Education Hawke’s Bay Business Development Manager, Steph Kennard, on the approach.
Who makes up Education Hawke’s Bay?
Education Hawke’s Bay is a voluntary member organisation made up of local government, schools, our ITP and PTEs. We were formed approximately two years ago with the common goal of doubling the value of international students to the region by 2025.
What was the motivation behind the re-brand and new website?
We wanted to create an identity for Education Hawke’s Bay that served multiple purposes, with a brand that would give our members a sense of belonging. We wanted to showcase Hawke’s Bay as a study destination at the same time as promoting the special characteristics of each education provider. By developing a website, and removing the dependence upon printed brochures, we have reduced our overall costs.
Based on this brief, we developed a new brand called ‘Learning Hawke’s Bay’ and new website www.learninghawkesbay.nz. The use of the word ‘Learning’ represents both the study and leisure experience – students come here to study in a classroom, but they will also gain experience – learn – outside of it, through our culture and local tourism.
Our logo operates on several levels – acting as a pointer to direct the viewer, resembling an open book and also an open laptop. This works well with our ‘Learning’ brand.
The website works as a stand-alone site, but can also be incorporated within individual members’ marketing collateral. Our website uses large format imagery to “paint a picture” of Hawke’s Bay as pictures require little, or no, translation! These images have been chosen to appeal to both students and parents alike, and regardless of country of origin.
Our website ensures we can respond quickly to queries and can be updated within moments.
What part does the rebrand and new website play in your overall strategy?
The website and brand are an integral component of our strategy and give us the tools to promote Hawke’s Bay to students overseas. Building the website has meant we can work more smartly on our international promotions. The next steps are to incorporate a social media presence and build on our communication plan.
Are there any particular successes or learnings you’d like to share from the rebranding exercise?
It was important to ensure that our design, including colour and brand, represented our members and was functional. We also required the website to be built with an easy content management system so that we could make changes quickly in-house, without incurring extra costs. The framework also needed to be flexible enough to enable us to develop the website and make additions to pages without the need for a full re-design.
You recently took part in a regional cluster pilot with Hastings District Council. How has this gone?
The Agent tour was our first real taste of regional clustering in practice. It certainly had its challenges as each member had a different view of which country we should be targeting. In the end we settled on Japan, which meant that not all members participated.
The other project in the pilot, is to develop a revenue monitoring framework. This is still in the planning, as it requires data which the Education Hawke’s Bay team can’t yet access. Our stakeholders are keen to know just what revenue is generated by our international students, so we want to ensure accuracy.
What part has ENZ’s Regional Partnership Programme played in the development and operationalisation of your strategy?
The support and advice from the ENZ Business Development team has been hugely appreciated, as it can be quite isolating being based in a region and trying to please each of the members. Of course, the financial support has enabled us to employ someone to help us deliver on our regional strategic goals for growth.
Is there anything else you’d like to add?
Our region has just taken part in a poll which proposed that all five councils amalgamate. The proposal was turned down by the community. Although this has been challenging for our region in general terms, the regional education cluster we have established is a great example of how collaboration among members from both Hastings and Napier can work!
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Ask New Anything: The campaign in China
Ask New Anything, ENZ’s latest global, digital campaign, was launched worldwide in early October and a week later in China – after national holiday Golden Week. In China, the campaign leveraged ENZ’s strategic platforms with the help of our digital partner UMS.
So far, nearly 37 million Chinese have engaged with the campaign and ENZ’s following on WeChat has almost doubled as a result.
To celebrate the success of Ask New Anything in China, we’ve broken down four of our key platforms and explained why they are important when it comes to having a presence in this part of the world.
1. Zhihu
ENZ is the first international education agency in the world to have an official account on Zhihu. This puts ENZ in the company of other well-known international brands such as Audi and Airbnb.
Zhihu is the latest platform to be added to ENZ’s Chinese social portfolio. Like Quora and Reddit, Zhihu is known in China as a space for Q&As, making it a great fit for the Ask New Anything campaign.
Visit our Zhihu account to watch a campaign video developed especially for this platform.
2.WeChat
It was a natural choice to promote Ask New Anything on WeChat.
ENZ is one of the first education agencies in the world to utilise a premium format of WeChat Interactive Ads, and has engaged with 24 million users in our target groups since Ask New Anything began.
WeChat is a mobile app that does almost everything in China. It currently has over one billion active monthly users worldwide and is growing. In China, our audiences use WeChat to connect with brands, with each other, to shop, to order taxis, the list goes on.
ENZ has had an account on WeChat since 2014, and currently has more than 58,500 followers – including prospective Chinese students and their parents. Almost half of these began following the channel in 2019 as a result of a more targeted approach to our campaigns. Through this channel, users can explore what interests them most about studying in New Zealand.
3. WeChat mini-programme: My StudyNZ
ENZ added My StudyNZ to our WeChat portfolio in October 2018. This is a bespoke application developed for the platform.
The mini-programme delivers the same course-matching experience as our global My StudyNZ platform to Chinese audiences, via WeChat.
- Read more about My StudyNZ on WeChat
- To visit My StudyNZ on WeChat, scan the QR code below from your WeChat account:
4. .cn website
Earlier this year, ENZ launched a China version of the student-facing Study in New Zealand website with a China domain (.cn).
This new website overcame issues with accessibility, performance and loading speed in China, and is optimised for Baidu (China’s largest search engine).
- Visit the China website at studyinnewzealand.cn
- Read more about the China website
5. Weibo and YouKu
The Ask New Anything campaign also has a presence on Weibo, which remains one of China’s largest social media platforms, and on YouKu, the China equivalent of YouTube.
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