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  • Does it matter if New Zealand wasn’t a student’s #1 choice? Join the Insights and Student Experience teams and find out!

    In this session, Director of Insights, Marie Clark, Insights Analyst, Dr Tom Vardy, and Student Experience Manager, Ross Crosson, will give an overview of the key findings of the survey and will also exclusively preview our deep dive into the questions on decision making and country choice.  Answering the question: Does it matter if New Zealand wasn’t an international student’s first choice? 

    In the 2024 International Student Experience Survey, students lifted their positive rating of their experience to 86 percent, two percent higher than the previous year. In addition, the number of students who rated their experience as “excellent” lifted eight percent to 41 percent. ENZ’s media release which includes links to the report and data sets can be found on our website - Rise in international students rating New Zealand experience positively.

    As many education providers are looking to take advantage of new opportunities, this webinar is an important first chance to identify what additional support for international students may be required for the 2025 academic year. 

    Click this link to join the session: Student Experience Webinar | Tuesday 24 September 11am to 12pm.

  • NZ-GRADS scholars come together at annual science meeting

    The NZ-GRADS programme awards scholarships to students from developing countries who are passionate about researching topics related to greenhouse gas emissions from agriculture systems, primarily livestock. The scholarship programme is funded by MPI and managed by Education New Zealand Manapou ki te Ao (ENZ). 

    The seven scholars were supported to travel to Wellington by MPI, while ENZ organized the travel and scholar engagement for the day. This event not only allowed scholars the opportunity to hear cutting-edge research relevant to their own fields, but to also to connect with each other, and fellow scholars and researchers. The scholars are currently studying towards their PhDs across the motu at the University of Auckland, Massey University, the University of Waikato, the University of Otago and Lincoln University.  

    ENZ Director Scholarships Carla Rey Vesquez said getting the scholars together in-person enabled lively discussion between the scholars and attendees.  

    “I was delighted to witness the excitement and ideas emerging from the conversations. The NZ GRADS scholars are a vibrant group of people dedicated to creating a greener future both in New Zealand and back home.  

    “Attending in-person was critical in cementing their understandings of research in their own fields and the wider science community in New Zealand,” she added.  

    The event was very well received by scholars, with Kirill Bogdanov commenting “this was an excellent experience to be around people who support science and especially listen to the questions they asked - it is valuable to know what the investors expect from your research.” 

    “New Zealand is giving me a marvellous opportunity to perform high-quality research, communicate with interesting people, and be on my own adventure in a land far, far away,” he added.  

  • From the CE: Ki te Ao - To the World

    Tēnā koutou katoa 

    This will be my last column as Acting Chief Executive, as later this month I will be handing over to Amanda Malu, ENZ’s incoming Chief Executive. 

    It has been a privilege to lead ENZ since November 2023.  Over the past eleven months I have had the pleasure of connecting with the sector and New Zealand Inc colleagues to advance New Zealand’s international education offerings to the world. I have also deeply valued being part of the ENZ team – I have been awed by the commitment everyone has to international education.

    It has been inspiring to be part of New Zealand Inc’s commitment to double the value of our exports in the next decade.  We are working alongside our major export agencies, and collectively working to find solutions.   

    The Government has also signalled increased focus on Southeast Asia as a key market for New Zealand.  Recently I was pleased to join our Minister, Hon Penny Simmonds, when she held bilateral meetings with senior delegations from the Philippines and Viet Nam.

    Some of the highlights during my time at the helm have included interacting with scholars at the first ever Manaaki New Zealand Scholarship Conference in May, attending the New Zealand – China Education Forum with China’s Minister of Education His Excellency Dr Huai Jinpeng in June, and receiving the President of India, Honorable Smt. Droupadi Murmu, at our New Zealand International Education Conference (NZIEC) KI TUA in August. It has been wonderful to witness first-hand the transformative power of international education.

    I would like to acknowledge and thank everyone in the sector who work so hard to grow international education and its value to New Zealand. As I return to the Board, I am very much looking forward to seeing the sector continue to flourish.

    Kei ōu ringaringa te ao. 

    The world is yours.

    Dr Linda Sissons 

    Acting Chief Executive 
    Education New Zealand Manapou ki te Ao

  • International photo round-up

  • ENZ staffing changes in Washington, D.C

    On Friday 27 September Amy Rutherford, our Regional Director – Americas, the Middle East, and Europe and Counsellor (Education), will be finishing after eleven and a half years at ENZ. 

    Amy started at ENZ in 2013 as an International Market Manager for China. She has been in Washington, D.C. since 2018, having been in Los Angeles prior to that as ENZ’s Director of Education, North America. Prior to working for ENZ, Amy studied in the United States as an undergraduate student and worked for the University of Otago in the North American and European markets, as well as the New Zealand Resident Director for a US study abroad provider, the Institute for Study Abroad (IFSA).

    “As a colleague of Amy’s in the International team, I’ve greatly appreciated Amy’s knowledge and expertise and I know she has built of wide network of trusted colleagues across New Zealand’s international education sector,” Acting General Manager Ben Burrowes said.

    Ben added, “on behalf of ENZ, it is my privilege to congratulate Amy on an outstanding tenure at our organisation and we wish her well for the next step in her professional career”. 

    ENZ’s Regional Director - Americas, Middle East and Europe, Amy Rutherford (centre) will be finishing with ENZ on Friday 27 September. Associate Director of Engagement – North America, Natalie Lulia (left), will be acting in the role from Monday 30 November.

    We are delighted that Natalie Lulia, currently Associate Director of Engagement – North America, will step into the role of Acting Regional Director - Americas, Middle East and Europe on Monday 30 September. 

    "Natalie has been a fantastic addition to ENZ and steps into the role at a particularly important time as we implement our 2024 – 2027 business strategy,” Mr Burrowes said. 

    Natalie first joined ENZ in October 2023. Prior to ENZ, she was Director – Māori for the Centres of Asia-Pacific Excellence (CAPE) and Strategic Advisor, International Indigenous Development at Te Whare Wānanga o Waikato - University of Waikato. There, she led a team passionate about Māori business capability, Global Citizenship Education and raising awareness to establish meaningful relationships in the Asia-Pacific, particularly with indigenous communities. 

  • Tony Gray appointed to ENZ Board

    Gray will start his Board appointment on 1 November. He has vast experience in the education sector, in a career spanning 37 years both here and in the United Kingdom. Gray is currently Chief Executive of the Nelson Tasman Hospice Trust. 

    Gray’s focus was on vocational education after migrating to New Zealand in 2003. In his most recent role in the sector, Gray was Chief Executive at Ara Institute of Canterbury between 2017 and 2021, and Chief Executive at Nelson Marlborough Institute of Technology (NMIT) prior. 

    Under Tony’s leadership, NMIT became a leading educator for regional primary industries. He has a strong interest in growth and innovation, helping to establish INNOVATE – a regional entrepreneur activator that supports, nurtures and grows businesses in the region.  

    In this time at Ara, Tony led his organisation through the Reform of Vocational Education and continued his interest in supporting innovation – leading the establishment of Te Ohaka, a Centre for Growth and Innovation. Tony also grew Ara’s involvement in the Te Papa Hauora Health Precinct - a collaboration with Te Whatu Ora Waitaha, University of Canterbury, University of Otago and Ngāi Tahu. 

    In 2023, Tony was appointed a Member of the New Zealand Order of Merit for his services to education. 

  • ENZ seeks Expressions of Interest to grow the Thai schools’ sector

    In 2023, enrolments from Thailand were the fifth largest for New Zealand’s schools with most enrolments coming from students living in Bangkok. Education New Zealand Manapou ki te Ao (ENZ) is now looking to grow this market by collaborating with New Zealand schools and regional Thai education agents to build partnerships with schools in cities outside the capital city (referred to as ‘second tier’ cities).

    The initiative, called the Thailand Second Tier City Promotion is planned to run in 2025-2026. ENZ is currently seeking feedback from New Zealand schools to measure interest in participating in the promotion and is running a survey until Tuesday 30 October 2024 for interested schools. 

    Collaborative school clusters are invited to participate in the initiative which will form sister school partnerships with regional Thai schools. Each cluster should consist of at least three schools.

    Through these partnerships, a wide range of study options for Thai students and schools will be available. This may include short-term 4-week school immersion programmes, 1 to 2 terms or full year study programmes, teacher trainings, virtual interaction, online curriculum-based collaborative projects etc. 

    ENZ’s Acting General Manager - International, Mr Ben Burrowes, said that over the years New Zealand has built a very strong reputation as a high-quality education destination particularly amongst students from Bangkok. He says that this helped the market rebound significantly post-Covid. 

    “With the international education market in Bangkok now highly saturated, ENZ sees this promotion as a good opportunity to help schools reach an untapped market in regions across Thailand. 

    “Through working with high performing regional education agencies and in collaboration with New Zealand schools, our initiative aims to support the development of sister school partnerships in each province,” said Ben.  

    “This is a strategic move to raise the profile of New Zealand’s school sector and grow interests from a new pool of prospective students and their parents,” added Ben. 

    If your school is interested in exploring this opportunity, please fill out this survey by Tuesday 30 October to help us match your interest with our upcoming initiative.  Additional information can be found in this document. If you have any questions, you can email these through to NZ’s Market Manager – Philippines & Thailand, Chortip Pramoolpol Chortip.Pramoolpol@enz.govt.nz.

  • EOIs sought for 2025 PTE and ITP Roadshow in the Philippines

    As part of Education New Zealand Manapou ki te Ao’s (ENZ) ongoing efforts to expand the Philippines market for Private Training Establishments (PTE) and Te Pūkenga (Business Divisions – ITP) sub-sectors, ENZ will be leading a roadshow from 1–10 May 2025. This roadshow will include an agent seminar and three student fairs with three days allocated to each location in Manila, Bacolod and Cebu.  

    The roadshow’s objectives are to increase awareness of New Zealand’s education offerings, particularly in the PTE and ITP sub-sectors, and to support the growth of inbound student mobility. Additionally, the roadshow seeks to strengthen existing relationships between agents and institutions. 

    The agent seminar will bring together PTE and ITP representatives and education agents while the student fairs will offer prospective students and their families an opportunity to meet with sector representatives and gather detailed information about studying in New Zealand.  

    In addition to the fairs and seminar, the programme will feature a school roadshow and a counsellors' dinner. The school roadshow will provide information sessions for secondary school students while the counsellors’ dinner will be an opportunity for participants to meet with school counsellors.  

    For further details, please refer to this Expression of Interest document. Interested participants should confirm their interest with their Business Development Manager by 5pm (NZT), 29 November 2024.  

    For any enquiries, please contact: 

  • Supporting PTEs to grow internationally

    The recent 2024 ITENZ Conference in September provided the ideal platform for Sharon-May McCrostie, Acting General Manager of Sector Engagement for Education New Zealand Manapou ki te Ao (ENZ) to highlight some of ENZ’s work to support Private Training Establishments (PTEs).  

    Strengthening New Zealand’s reputation as a preferred destination for international students studying with PTEs by taking a collaborative approach with the subsector has been key, said Sharon-May. 

    “This includes how ENZ works with PTEs to develop the subsector by organising roadshows, in-market education fairs, events and webinars. We also have a strong pipeline of activity ahead, working with PTEs through strategic marketing, partnerships, capability building, with a focus on delivering high-quality educational experiences,” added Sharon-May.  

    The team at the ENZ booth during the 2024 ITENZ conference. From left Business Development Manager, Jane Yang, Coordinator Sector Engagement, Isabella Gunadjaja, Acting GM Sector Engagement, Sharon McCrostie, and GM Māori, Ed Tuari. Ed kick-started conference proceedings with an energising mihi whakatau.

    During her presentation, Sharon-May highlighted four key points:

    • Expanding recruitment efforts in key markets such as India, China, Viet Nam, Latin America, and the Philippines, will be incredibly important in the diversification of the international student base. This will also be vital in achieving the New Zealand government’s goal to double export earnings from international education to $4.4 billion by 2027 and meeting the student enrolment target of 85,000 by 2024/25 (up from 69,000). 
    • ENZ conducts targeted marketing campaigns that aim to boost visibility and awareness of a New Zealand education. Providers can leverage ENZ marketing support in their international journey through tools like BrandLab for developing promotional materials and AgentLab for connecting with education agents. 
    • ENZ provides valuable market insights through IntelliLab, offering data on trends, student preferences, and enrolment statistics to help providers make informed decisions. 
    • Lastly, to improve the student experience, ENZ provides resources such as NauMai NZ and conducts an annual Student Experience Survey, giving providers insights into how they can better meet the needs of international students. 

    Sharon-May ended by confirming ENZ’s commitment to the subsector. 

    “We are committed to providing ongoing support for PTE providers through research, resource and capability building.  We look forward to continuing our efforts in supporting the growth of this very important part of New Zealand’s international education eco-system,” said Sharon-May. 

  • Insights for PTEs & ELS on how to better attract students from China

    In June, participants from Private Training Establishments (PTEs) and English Language Schools (ELS) in New Zealand were invited by Education New Zealand Manapou ki te Ao (ENZ) and the North Asia Centre of Asia-Pacific Excellence (CAPE) to attend a workshop looking at opportunities in China. The workshop was called “"Navigating the new dynamics of Chinese overseas students seeking to study with PTEs and English Language Schools." 

    Participants from PTEs and ELS at the June workshop co-hosted by ENZ and North Asia CAPE.

    Following the conclusion of the workshop, a report was commissioned by North Asia CAPE and facilitated by ENZ, with Shanghai-based market research company China Skinny conducting an in-depth exploration of key topics discussed during the event.  

    The report, ‘Insights for New Zealand’s English Language Schools and PTEs to better attract Chinese students’, was launched at an event at ENZ’s Auckland office in September with participants from PTEs and ELS. Mark Tanner, founder and managing director of China Skinny presented the report putting a focus on: 

    • Building awareness of your institutions with your Chinese target audience. 

    • Considerations for PTEs and English language schools. 

    • Examples of how other institutions are marketing to their target audiences in China, with an accompanying checklist. 

    Richard Kensington, Principal of Academic Relations at UP Education, attended both the workshop and the report launch.  

    He said, “These initiatives by ENZ provided useful insights into Chinese students considering overseas vocational education, including some we were not previously aware of. 

    "It also reminded us of the significant potential in China’s vocational education market. We need to explore new, innovative ways to recruit students, rather than just relying on traditional methods,” continued Richard. 

    The report is based on insights drawn from a survey of 700 vocational and language school considerers and interviews with eight education agents in China. A copy of the full report can be found here - Insights for NZ's ELS & PTEs to better attract Chinese students.pdf 

     

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