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  • ‘Future Scholarship’ sends Korean students to New Zealand

    The New Zealand Future Scholarship for Korean students, launched in late September as an extension of ENZ’s successful ‘Future Proof’ campaign, has reached a total of 780,000 Korean students and parents.

    Kay Lee, ENZ’s Senior Market Development Manager for Korea said the “future proof” messaging and videos resonated with Korean students.

    “We were looking for candidates who are motivated to come to New Zealand to prepare themselves for their future, and we received some impressive entries.”

    To enter, students had to submit a two-minute video and essay showing how the scholarship would benefit them in the short and long term.

    The awardees, Junghwan Choi and Si-Eun Lee, received scholarships valued at $15,000 towards study at a New Zealand high school in 2019. 

    “By encouraging applicants to have a long-term study plan in New Zealand, Korean students are realising that New Zealand is a great place for students who have a strong motivation to prepare themselves for the future.”

    The scholarship winners and their families gathered to celebrate at the New Zealand Ambassador’s residence in late November, alongside ENZRA agents, New Zealand educators and Korean government representatives.

    “All of the attendees – including officers from the Seoul Education Office and Gyeonggi Education Office, and ENZRA agents – said the scholarship seemed like a good opportunity for Korean students and parents and that they would promote this scholarship to their schools and regions more actively next year.”

    Applications for the New Zealand Future Scholarship will open again in September 2019 and ENZ would like to encourage New Zealand institutions to leverage this scholarship in their Korean marketing activities.

    Korea is New Zealand's fourth largest source of international students, and students from Korea make up six percent of the international student cohort to New Zealand each year.

    You can watch Jungwhan Choi’s video here. After secondary school, he wants to study at an aviation institution in New Zealand to pursue his dream of becoming a pilot.

    You can watch Si-Eun Lee’s video here. Si-Eun’s dream is to become a biotechnologist and she has a long-term plan to study biological technologies at a New Zealand university.

    Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients

    Adele Bryant, ENZ Regional Director for North Asia, Scholarship recipients Junghwan & Sieun and New Zealand Ambassador Philip Turner.

  • Universities India Strategy strengthened through delegation visit

    A University of Auckland (UoA) delegation that visited India in late-November signed two strategic MoUs with tertiary institutions IIT Kharagpur and IIT Bombay.

    The high-powered delegation led by Professor Jenny Dixon, Deputy Vice-Chancellor (Strategic Engagement), reinforced UoA’s long-term commitment to the Indian market.

    The MoUs outline frameworks for joint research in healthcare technologies, new materials, cybersecurity and artificial intelligence, as well as collaboration on joint PhD programmes.

    John Laxon, ENZ’s Regional Director – South and South East Asia, Middle East endorsed UoA’s investment in academic collaboration and in-market representation.

    “The majority of New Zealand universities have in-market offices and institutional partnerships, which are vital in the Indian market. Universities that have invested in these areas are attracting high-quality Indian students, by offering market-relevant qualifications and enrolment processes.”

    The UoA delegation supports the Universities New Zealand (UNZ) India Strategy, announced in 2016. The Strategyhas helped lead to a 19 percent increase in Indian student university enrolments in 2017 and a further 18 percent increase in valid student visas in 2018, making India the fastest-growing university student market.

    During the visit, the UoA delegation also announced four new recipients of New Zealand Excellence Awards 2018/19 (NZEA). The awardees will receive partial scholarships for the Indian students to study their Master’s programme at UoA. NZEA is jointly funded by ENZ and all eight New Zealand universities. This third edition of the awards will support thirty-five scholarships, with the awardees scheduled to arrive for the February 2019 intake.

    Further India market intelligence and ENZ recommendations can be found on IntelliLab.

    Auckland delegation 2018

    New Zealand High Commissioner Joanna Kempkers, Deputy Vice Chancellor Professor Jenny Dixon, and successful New Zealand Excellence Award winners with faculty deans Professor Nic Smith (Engineering) and Professor John Hosking (Science).

  • Sino-New Zealand vocational teacher training in China

    As part of its Model Programme work plan for 2018-2019, a Sino-New Zealand Vocational Education Model Programme Teacher Training Base was established last week in Qingdao Technical College (QTC), one of the key Chinese institution partners for New Zealand ITPs.

    Attendees at the launch included programme partners David Christiansen, Acting CEO of Wintec, and Liu Yufeng, Director from CIVTE, and Liu Baoming, Deputy Director General of CIVTE (Central Institute of Vocational and Technical Education).

    Adele Bryant, ENZ’s Regional Director – China & North Asia said while Chinese TVET teachers have previously travelled to New Zealand to learn from ITPs about curriculum development, teaching and learning approaches, the base offers another avenue – bringing learning to Chinese teachers who cannot travel to New Zealand.

    “The training has been well-received by Chinese teachers who have taken what they learned in New Zealand and put it into effect in classrooms in China. New Zealand institutions have also benefited from the development of new relationships that have formed over the years as more Chinese colleges have entered the programme,” said Adele.

    New Zealand and China have collaborated on vocational education since 2013 when the two countries signed the Strategic Education Partnership Arrangement to encourage joint projects and enhance policy and research dialogue in the technical and vocational education and training (TVET) sector.  

    The Chinese government is due to release its National Implementation Plan for Vocational Education Reform soon and is expected to continue to give high priority and significant investment to the upgrading of its vocational workforce. 

    According to the Chinese Ministry of Education, in 2017 there were 1,388 higher vocational education institutions and 8,181 secondary vocational colleges in China.

  • Mortal Engines offers ENZ opportunity to showcase education strengths in creative arts to prospective students

    The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.

    ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.

    ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand’s world-leading education system – particularly in the creative industries.

    Mortal Engines marks a real shift in the New Zealand story we want to tell the world,” Mr McPherson says.

    “This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.

    “The partnership allows us to showcase New Zealand’s education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market.”

    The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.

    Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realised by Academy-Award winning company Weta Digital.

    Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.

    Grant says the partnership has provided an opportunity for ENZ to tell graduates’ stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.

    The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ’s database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.

    “Our goal is to generate awareness of New Zealand’s specialised courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film,” says Grant.

    “We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions.”

    You can read the full media release here.

  • Calling all China research specialists

    Since its inception in 2005, the Tripartite Fund has supported the development of strategic research relationships between New Zealand and China. 

    Universities are invited to submit proposals for the latest round, with up to $30,000 available per application to support quality, high-level research and collaboration. The fund seeks to initiate new tripartite partnerships and facilitate the development of existing partnerships between a New Zealand university and two Chinese partner universities.  

    Eligible Tripartite Fund subjects can be drawn from the arts, humanities, social sciences, sciences and applied sciences including agriculture, food safety, conservation, forestry, advanced materials engineering and environmental science. 

    The Tripartite Fund has enabled many high-achieving New Zealand academics to develop relationships with Chinese research partners.

    Since 2009, Auckland University of Technology (AUT) has worked on tripartite collaborative projects with Shanghai Jiao-Tong University (SJTU) and Xinjiang University in China.

    Nikola Kasabov, AUT Professor of Computer Science and Director KEDRI, said that the ‘three brothers’ partners have exchanged multiple visits of both staff members and students.

    “The outcomes have been outstanding, including a large number of joint papers published in international journals and conferences, joint methods and software development in computational intelligence and applications in health, environment protection, and predicting hazardous events.”

    Professor Kasabov was also appointed as Advisory Professor to SJTU, meeting with PhD students and staff on an annual basis.

    “The collaboration helps staff and students to work together on new frontiers of information and computer sciences and technologies along with important applications for both countries.”

    The deadline for applications is 1 March 2019, with a project start date of 1 May 2019, and end 30 April 2020.

    Please complete the application form and submit it to china@enz.govt.nz

  • New Export Education Levy rates released

    The levy rate for PTEs will increase from 0.45% to 0.89% of international student tuition fees, and from 0.45% to 0.50% for universities, ITPs and private schools (the levy paid by state- and state-integrated schools remains unchanged for 2019).

    The new rates take effect from 1 January 2019. Payments for trimester one 2019 will be at the new rates while payments made in January or February 2019 for trimester three 2018 will be at the old rate.

    The levy is collected from providers to fund a broad range of activities including marketing and promotion. It also funds reimbursements for international students caught out by Private Training Establishment (PTE) programme and provider closures.

    The levy fund almost ran out this year due to pay-outs resulting from closures at PTEs.

    Consultation on proposed changes to raise the EEL rate took place from 18 September to 15 October 2018.

    “We have listened to feedback from the sector and have decided on a balanced approach to address some of the key concerns raised during consultation, including the financial impacts on the sector, while continuing to address the immediate financial pressures on the EELs,” said Education Minister Chris Hipkins.

    “This is the first increase to the EEL in its 15 years. The Ministry of Education is doing its bit by reducing annual expenditure commitments against the levy by $300,000.”

    Further work is being done to investigate ways to address other sector concerns, including recognising quality in the PTE sector. Any changes would be the subject of consultation with the sector.

    For further information, see Mr Hipkins’ announcement on the Beehive website.

  • Future Proof 2.0 campaign increases student engagement

    While ENZ’s first Future Proof campaign in March 2018 was designed to raise awareness of New Zealand’s ranking as first in the world for preparing students for the future, Future Proof 2.0 evolved to focus on lead conversion. To do this, ENZ showcased some of the exceptional teachers and academics who make New Zealand’s education system world leading.

    The result was a 42 percent increase in active visits on the Study in New Zealand website and over 9,000 new leads to the ENZ database, which is a 208 percent increase compared with Future Proof 1.0.

    “While the majority of these leads are interested in bachelor’s or master’s degrees, there was an increase in students interested in New Zealand secondary schools too. In fact, it was the biggest interest in schools that we’ve seen from a campaign to date," says Patrick Holden, ENZ’s Digital Media Project Manager.

    “Furthermore, we polled users of the Future Proof landing page asking ‘How likely are you to consider studying abroad in New Zealand’ – over 82% said they were either ‘very likely’ or ‘somewhat likely’ to choose New Zealand. That’s a fantastic result.”

    Thirty-eight percent of users of the Study in New Zealand website said they’re intending to leave to study abroad within 1-6 months, followed by 25% within 6-12 months and 37% one or two years away.

    “As many of these students are still in the consideration/research phase of deciding on a country to study abroad, our database marketing enables us to engage with these students to promote New Zealand.

    ENZ’s Facebook followers were also highly engaged with the campaign content, with an 11.8% engagement rate (nearly double the 6% benchmark). Messenger inquiries from prospective students showed interest in master’s education, praise for New Zealand’s teaching quality and questions about student visa requirements.

    “These specific enquiries indicate the audience is moving through the conversion process, from discovering New Zealand to deciding on a study programme here,” says Patrick.

    “This is a result of having an accurate targeting strategy in place to help attract the right type of student leads.”

  • Seeking schools for Digital Lead Research Project

    The research project will help ENZ improve the effectiveness of ENZ’s digital marketing campaigns for the school sector, including the quality of the prospective student leads generated.

    The project is being carried out by Enroller on behalf of ENZ and will take place between December 2018 and May 2019.

    Participating schools will be provided with lead management software for the duration of the research* to help them evaluate the usefulness of ENZ digital leads alongside their other existing channels.

    Clive Jones, ENZ’s General Manager, Strategy and Insight, says the aim is to better understand and improve ENZ’s digital channels to ensure New Zealand schools get the most value.

    “We’re particularly interested in understanding the current volume and conversion rate of our digital leads for schools alongside existing recruitment channels – with the aim of improving the relevance and value of our digital leads for the school sector,” says Clive.

    “Places in the research project are strictly limited, and we’re keen to get underway as soon as possible.”

    If you are willing and able to assist, please contact ebd@enz.govt.nz before 20 December 2018.

    *Some terms and conditions will apply.  No upfront or setup costs involved but a success fee may be payable for every international student enrolled.

  • Letter from the CE: Updating ENZ's business model

    Since its launch in August by Minister Chris Hipkins, ENZ has been reviewing our operational structure and approach to ensure they’re consistent with both the Strategy’s objectives as well as the Minister’s Letter of Expectations.

    Our review has also been informed by industry surveys and discussions with staff.

    We’re working to maximise international education’s benefit to New Zealand. We need to optimise current opportunities to build a sustainable future for the sector and to create new opportunities for growth.

    Coming out of the review, we have established some new and revised roles at ENZ. We are recruiting (internally and externally) for the following senior positions – please go to ENZ’s Careers page for more information on the roles and how to apply:

    • General Manager Strategy, Insight and Planning – this senior leadership role will be responsible for all strategic projects related to future-focused thinking and implementation, business intelligence and insights, and ENZ planning and performance.

    • General Manager Industry and Students – this senior leadership role will be responsible for strengthening the connections between education providers and international students by bringing together ENZ’s international marketing, brand development, industry development and channels teams.

    • Director, Industry – this role will be responsible for leading and managing initiatives to build the capability and capacity of New Zealand’s international education industry.

    • Director, Greater China – this China-based role will be responsible for managing, leading and supporting ENZ’s China teams and leveraging opportunities with other NZ Inc agencies both in-market and New Zealand to promote New Zealand education.

    With the approach of Christmas and New Zealand’s summer holiday period, we have decided to leave the application period open till 9am, Tuesday 22 January 2019.

    This change process will be ongoing over the next few months and we will keep you informed throughout.

     

    Grant McPherson

    Chief Executive, Education New Zealand

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  • Introducing International Education Sector Future Directions

    “The challenge sector representatives are seeking to address is to identify a series of priorities and actions in international education that can be worked on collaboratively,” said ENZ Chief Executive Grant McPherson.

    The programme is complementary to the recently launched cross-government International Education Strategy for New Zealand, which was co-developed by ENZ and the Ministry of Education. 

    “Priorities identified through the workshops include more collaboration, facilitating student pathways, joint activation of new markets offshore and prioritising the student when it comes to decision making,” said Grant.   

    The work was initially proposed at September’s International Education Peak Body Forum, attended by representatives of Universities New Zealand, ITP International, Quality Tertiary Institutions, Independent Tertiary Education NZ (ITENZ), English NZ, Schools International Education Business Association of NZ (SIEBA) and Independent Schools NZ.

    Five sub-sector workshops were held in October and November, run by an independent facilitator, with a range of representatives attending each. Areas of common interest were fed into a pan-sector workshop at the end of November. The Peak Body Forum will govern the process from this point.

    “This piece of work is a long-term project – and we plan to keep the sector as updated as possible throughout the process to ensure everyone has the chance to contribute,” said Grant.

    International education providers can find the summary report of work to date in IntelliLab here, which includes information about how to get involved.  

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