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From the CE: Successful start to packed promotions season
Kia ora koutou,
We are diving into the busiest and most energising time of year – promotions, recruitment, and global engagements are in full swing.
In late August, ENZ teamed up with around 65 New Zealand education providers to successfully deliver our flagship New Zealand education student fair and education agent seminar in Bangkok.
It was fantastic to see record attendance at the fair that offered prospective students and parents hands-on experience of New Zealand’s learner-centred teaching style through five simulated classrooms. Don’t miss the full story about the impact of our promotions in Thailand in this newsletter.
Earlier this month, I was pleased to represent New Zealand and support international education in Gothenburg, Sweden, at the EAIE: European Association for International Education Conference 2025, which is among the most important global gatherings for international educators, government agencies, and academic leaders.
The conference was a valuable opportunity for New Zealand education providers to connect with peers, promote our offerings, and build meaningful partnerships.
With all eight universities and UP Education exhibiting at the New Zealand pavilion, we packed the week with meetings, events, and brand-building — forging new partnerships and showcasing the strength of our education system.
In London, I joined a thought-provoking panel discussion on evolving student demand at the ICEF Monitor Global Summit. It was an insightful discussion that prompted some great questions from the audience about the opportunities and challenges in this area for New Zealand.
Preparations are now in full swing for our attendance at the China Annual Conference and Expo for International Education (CACIE), where New Zealand is proud to be Country of Honour for 2025.
The conference is a prime opportunity to highlight our education partnerships in China and reaffirm our commitment to future collaborations with China.
I look forward to sharing more about our planned conference engagements in my next update – stay tuned!
Ēhara tāku toa i te toa takatahi, engari he toa takitini
Our strength does not come from us alone but as a collective
Ngā mihi nui,
Amanda Malu
Chief Executive
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New Zealand education fair caps off busy season of engagement in Thailand
The New Zealand Education Fair 2025 at Samyan Mitrtown Hall attracted over 2,500 registrations and welcomed 1,763 visitors – a 20% increase from the previous year.
New Zealand Ambassador to Thailand HE Jonathan Kings (pictured second from left) alongside Thai alumni of New Zealand (from L to R) Dr. Arisarawan Tanasinsiri, Dr Teerawan Vanadurongwan and Jirayut Srupsrisopa.
The event gave Thai prospective students and their families a chance to meet with providers from across New Zealand’s secondary, tertiary, and English language sectors. Attendees also heard directly from New Zealand Ambassador to Thailand, Jonathan Kings, along with three accomplished Thai alumni of New Zealand institutions.
Prospective students and their parents exploring New Zealand’s education offerings.
Attendees of one of the five simulated New Zealand classroom sessions.
The fair featured five simulated classrooms, offering hands-on experiences of New Zealand’s innovative, student-centred teaching style.
Awardee of the lucky draw air ticket campaign (pictured centre) alongside (from L to R) ENZ Market Manager Chor Pramoolpol, ENZ Regional Director Ben Burrowes, Kanchana Jangjaroen, Account Manager from Air New Zealand and ENZ Programme Manager Jaruwan Pongjaruwat.
A popular initiative at the fair was the “Apply Now, Fly Free” campaign, where 39 New Zealand institutions collectively offered an air fare scholarship to students applying at the fair. A wide range of scholarships and study opportunities were also showcased.
Further activity in Chonburi, Bangkok, Chachoengsao and Chiang Mai
To build on the momentum of the fair, ENZ organised a roadshow to more than 15 schools across Chonburi, Bangkok, Chachoengsao, and Chiang Mai, engaging directly with students, parents, and school counsellors.
The agent seminar, held alongside the fair, brought together more than 100 education agents who received a market update from ENZ and other New Zealand government agencies on New Zealand’s education policies and programmes and networked with participating New Zealand providers.
Beyond Bangkok, New Zealand institutions extended their reach through agent-led mini fairs in Chiang Mai and Chonburi on 31 August, hosted by education agencies A&T New Zealand Centre and Infogroup Education, respectively. These events helped connect Thai regional audiences with New Zealand education opportunities.
Strategic partnerships between New Zealand and Thailand were also strengthened during the fair week, with a Memorandum of Understanding signed between Assumption College and seven New Zealand secondary schools.
ENZ Programme Manager for Thailand, Jaruwan Pongjaruwat, said the energy and enthusiasm from prospective students and their parents across the events was heartening.
“This year’s fair and roadshow was a powerful demonstration of the growing interest in New Zealand education among Thai students and their families,” she said.
“We’re proud to work alongside our New Zealand provider partners and Thai agents to create meaningful pathways for students. These events are not just about recruitment — they’re about building long-term relationships and trust,” Jaruwan added.
Post-fair engagements continued in Chiang Mai, where ENZ held sessions with school counsellors and directors to explore collaboration opportunities. A dedicated agent function in early September further reinforced the important role that Thai education agents play in supporting student recruitment.
ENZ then joined a school roadshow in Udon Thani and Khon Kaen, promoting New Zealand education alongside a school cluster from Auckland and Nelson. The team visited three schools, engaging over 400 students with presentations on New Zealand’s secondary education system, and hosted a seminar in Khon Kaen for prospective students and their families.
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New Zealand education featured at leading India events
ENZ Team India flew the flag for New Zealand at the IC3 Annual Conference & Exhibition 2025 in Mumbai and the G2 Gen Next Higher Education Summit in Bengaluru.
Both events are recognised as cornerstone platforms in India’s education calendar, drawing senior decision-makers and influencers from across South Asia.
At the IC3 Annual Conference, which welcomed over 1000 school leaders, career counsellors, and education providers, ENZ’s booth attracted significant engagement from a wide range of attendees.
ENZ Market Development Manager Bhupinder Kaur engaging with high school counsellors at the IC3 ENZ booth.
The booth served as a central hub for sharing New Zealand’s education story, distributing tailored resources, and building meaningful connections with high school counsellors.
University of Auckland Director International, Martin Hookham-Simms, representing New Zealand at the session on Destination Alignment at IC3 Conference.
New Zealand’s quality offering was further profiled in a breakout session on the topic ‘Destination Alignment: A Best-Fit Framework for UK, US & New Zealand.
University of Auckland Director International, Martin Hookham Simms, represented New Zealand in the session, speaking alongside University of Southampton Executive Director – India Implementation, David Winstanley and Rice University Deputy Director of Admission, Jessica Griffith.
The discussion highlighted emerging student preferences for the UK, US, and New Zealand, offering a practical breakdown of how to assess each destination using key criteria such as academic fit, affordability, career opportunities, and cultural context. Drawing on first-hand insights from senior university leaders, the session equipped attendees with actionable tools to help students make confident, informed, and best-fit decisions.
ENZ Director of Engagement East Asia & India, Jugnu Roy, representing ENZ at the g2 Conference by Gen Next Education during the Country Spotlight session.
Over to the g2 Gen Next Summit, ENZ led a dedicated Country Spotlight session to highlight New Zealand’s world-class education system and demonstrate its relevance to India’s evolving education priorities.
The g2 Gen Next Summit is known for facilitating high-impact dialogue between high schools and global universities, making it a valuable space for ENZ to promote New Zealand's educational identity and grow partnerships.
ENZ Team India with high school counsellors at the g2 Experience 2025 in Bengaluru.
ENZ also hosted a targeted roundtable with high school counsellors, providing a deeper understanding of New Zealand’s holistic and future-ready study environment, and reinforcing pathways for Indian students.
Director of Engagement, Jugnu Roy, said the events provided a great platform to demonstrate New Zealand’s unique strengths in education.
“Through our presence at IC3 and the Country Spotlight session at g2, we were able to strengthen relationships with influential school counsellors, share up-to-date resources, and highlight New Zealand’s academic strengths, inclusive values, and commitment to student wellbeing,” she said.
“This direct engagement supports our long-term strategy in India to position New Zealand as a preferred international study destination,” Jugnu added.
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Farewell to a champion for international students: Jessica Phuang retires after years of dedicated service
As a founding member of the Auckland Agency Group, Jessica played a key role in bringing together organisations to support the international student experience through tangible, cross-agency interventions.
One of her most impactful initiatives was the International Student Ambassadors programme, which helped students connect with the New Zealand Police, build trust, and learn how to stay safe while studying in New Zealand.
Known affectionately as “Aunty Jessica” by many students, she was often the first person they turned to in moments of need — sometimes even in the early hours of the morning. Her personal commitment to student wellbeing went far beyond her official role.
Jessica and her team also contributed to the development of safety resources for international students, produced in collaboration with ATEED and ENZ. Her work consistently reflected a deep dedication to ensuring international students had a positive and enriching experience in New Zealand.
ENZ Group General Manager International & Sector Engagement, Sahinde Pala, said Jessica has been a quiet force behind many of the initiatives that have shaped the international student experience in Auckland.
“Her warmth, her advocacy, and her ability to bring people together have made a lasting impact,” she said.
“She understood that international students are not just visitors — they’re part of our communities. Jessica’s work helped raise their profile and ensure they were supported, respected, and empowered,” Sahinde added.
Jessica also supported the development of a unique Auckland University of Technology (AUT) initiative that connected students with retirees, fostering intergenerational dialogue and community building – a project fondly remembered by many, including ENZ staff.
International students enjoyed learning about local New Zealand culture from senior citizens in Auckland. Read more here: AUT international students connect with senior citizens » Education NZ
ENZ extends its heartfelt thanks to Jessica for her years of service and support, and wishes her all the very best in her retirement.
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Around the world in five
China
China’s Ministry of Education has approved a slew of new transnational educational partnerships, as the country aims to grow its TNE enrolments from 800,000 to eight million.
Global
Students around the world are more confident about career prospects but are increasingly concerned about a range of other issues, including student diversity and their quality of life, according to the latest Global Student Satisfaction (GSS) Report 2025.
United Kingdom
According to a new report from the All-Party Parliamentary Group (APPG) for International Students, International students contribute more than £41.9 billion annually to the UK economy, with their impact felt in local communities.
Australia
The Australian Centre for Student Equity and Success (ACSES) has released a new report calling for a complete shift in how Australia’s higher education system addresses equity and access issues.
United States of America
An estimated 30% to 40% fewer international students are expected on American college campuses in the fall of 2025, compared with trends in the 2024-2025 academic year, according to NAFSA: Association of International Educators.
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Apply early and get ahead of the student visa peak
Immigration New Zealand (INZ) is approaching a peak period for student visa processing, which typically occurs between October and March as international students who are overseas prepare for the first half of the 2026 academic year.
Get your application in early
During peak periods, applications may take longer to process. To ensure timely visa decisions, prospective international students who are overseas are encouraged to submit their applications around 3 months before the intended travel date, as this provides the best chance of receiving a decision in time to begin study in New Zealand.
Late submissions risk missing the start of study and may result in declined applications if key documents are missing.
Students who are offshore and apply very early (for example, 6 months or more), may receive an approval in principle, allowing them to provide confirmation of study, funds transfers and tuition fee payment closer to their study commencement.
Check the recent processing times for student visa applications.
Changes to student visa work rights
Visas granted on or after 3 November 2025 will include a condition allowing up to 25 hours of work a week during term time, including those approved after that date from earlier applications.
If your visa is granted before 3 November 2025, the current 20-hour a week work limit will still apply. If you would like to work more hours after that date, you will need to apply for a variation of conditions to update your visa.
Upcoming changes to student visa work rights
To support a smoother and more transparent application process, INZ has moved international student visas to a new enhanced Immigration Online system.
The new form is tailored to each applicant’s situation. It asks only relevant questions and provides clear guidance throughout. It also provides real-time status updates and email notifications, giving students and their advisers greater visibility of application progress and clarity around any required actions.
While the new form may take slightly longer to complete, the additional information collected upfront is expected to reduce overall processing time.
Applying on enhanced Immigration Online
Students applying for the following visa types will be automatically directed to a redesigned, dynamic application form:
- English Language Student Visa
- Exchange Student Visa
- Fee Paying Student Visa
- Pathway Student Visa
- NZ Government Scholarship Student Visa
- Foreign Government Supported Student Visa
Applications submitted on or before 17 August 2025 will continue to be processed, and students will retain access to upload documents and respond to Immigration New Zealand requests until a decision is made.
Draft applications not submitted by 17 August 2025 can still be completed and submitted until 17 September 2025.
After 17 September 2025, all remaining drafts will be deleted, and a new application using the enhanced form will be required. The new student visa application forms on enhanced Immigration Online include built-in guidance to support applicants. It helps ensure they understand what is being asked and provides easy access to information to help them answer questions accurately.
Help us process your application faster
To avoid delays, students should ensure their application includes all required documentation. INZ may not contact applicants if key documents are missing, and incomplete applications may be declined.
INZ understands that some students may face delays in obtaining final academic documentation required for their application.
We recommend you apply as soon as you have the required documentation or contact your education provider to see if a conditional Offer of Place is available, so you can submit your student visa application and get the process underway.
If you do apply late, your application may not be processed in time for your study in New Zealand.
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New Zealand shines at the 35th annual EAIE Conference
Education New Zealand Manapou ki te Ao (ENZ), in collaboration with all eight New Zealand universities and UP Education, demonstrated a commitment to international education and partnership.
The conference’s theme 'Go Create!' set the tone for a flurry of meetings and engagements between New Zealand representatives and international partners centered on innovation and collaboration in international education.
The New Zealand Pavilion proudly unveiled the refreshed Education New Zealand brand, featuring a sleek, modern design that aligns with the iconic New Zealand Government fern. This updated visual identity reflects the quality, ambition, and global impact of New Zealand’s international education offering.
The pavilion also showcases imagery from the new global campaign, "New Zealand Taught Me", which highlights how knowledge is nurtured across the country. Through powerful alumni stories, the campaign illustrates the transformative experiences international students gain in New Zealand.
From L to R: ENZ Chief Executive Amanda Malu, New Zealand Ambassador to Sweden HE David Taylor and ENZ Associate Director of Engagement Europe Olga Elli at the New Zealand pavilion.
A key event of the week was the New Zealand networking function, hosted by New Zealand Ambassador to Sweden and the wider Nordic region, HE David Taylor. ENZ representatives and visiting New Zealand institutions utilised the opportunity to connect and share with partners from across Scandinavia.
EAIE is one of the most significant global gatherings for international educators, government agencies, and academic leaders. It provided a valuable opportunity for New Zealand education institutions to engage with peers, present their offerings, and foster meaningful partnerships all in one place.
ENZ Chief Executive, Amanda Malu, said EAIE was a powerful reminder of the opportunities that lie in international education.
" From reconnecting with long-standing partners to exploring new possibilities, the energy and interest in New Zealand education was truly exciting,” she said.
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New Zealand Taught Me: Campaign toolkits now available
Stakeholder-specific guidelines are now on ENZ BrandLab – empowering our partners to make the most of this campaign.
Check out the guidelines
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View the New Zealand Taught Me guidelines for agents
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View the New Zealand Taught Me guidelines for New Zealand education providers
Where to view the New Zealand Taught Me campaign assets
ENZ has a tailored NZ Taught Me campaign toolkit for our international education sector partners.
The toolkit is now available on BrandLab to download, click here to view the campaign resources available to you.
These comprehensive resources includes all campaign assets, social copy and translations, which you can use across your communication channels. It also provides clear guidelines to help you adapt the campaign messaging and create your own content that highlights the value of a New Zealand education.
Together, we can amplify the campaign and strengthen New Zealand’s global position and tell a distinctive story to set New Zealand apart from international competitors.
Contact ENZ Acting Brand Lead Rachel Stanion via Rachel.Stanion@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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