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Chinese and Korean education agents visit New Zealand
The famil visit focused on promoting schools in Canterbury and Southland.
ENZ’s Marketing Development Manager – China, Jane Liu, said the famil was successful in developing the agents’ understanding of the study offerings in these South Island regions.
“The agents came away better informed and confident about promoting these regions to students and to their colleagues,” Jane said.
“Most of the agents had never been to New Zealand before. They were strongly impressed by what they saw and experienced. Throughout the trip, they identified key marketing messages for the schools, towns and cities they visited and used social media to share their experiences.”
ENZ’s International Market Manager, Ross Fisher, said the agents shared valuable feedback after the visit and had already started using marketing collateral and information gathered during the visit for student and parent counselling, education events and staff training in their agencies.
“New Zealand appealed to them for the way in which it offers quality education in an open and welcoming environment. One of the agents even commented how it is a place that helps students ‘calm down and focus on study’,” Ross said.
“It was fantastic to have this feedback and to know that they are feeling a lot more confident about promoting New Zealand schools in China and Korea.”
The importance that New Zealand schools place on teaching and respecting Māori culture made an impression on the Korean agents.
ENZ’s Senior Market Development Manager – Korea, Kay Lee, said one agent was particularly impressed with how Māori culture is woven through the school curriculum.
“He said New Zealanders’ open and inclusive attitude was one of the key reasons to consider studying in New Zealand.”
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Around the world in five
GLOBAL
Becoming a global citizen – The power of an arts and social sciences degree
Computers may have speed, precision and data on their side, but how about creativity?
US
Bill aims to keep international student STEM talent in the US
Four senators have introduced a bill to remove “unfair barriers” for science, technology, engineering and mathematics (STEM) educated international students who want to work in the United States after completing their advanced degrees.
CHINA
Safety as crucial as rankings for study abroad
Students from China are as concerned about the safety of a study destination as they are about its education quality, according to the latest Beijing Overseas Study Service Association report.
JAPAN
New policy allows international students to launch businesses
International students in Japan can now apply for a special visa that will let them launch a business, a government measure that will be part of a new growth strategy for the country.
INDIA
Why the number of Indian students going to Britain is rising again
Post-Brexit, a number of UK government-led policies are making it easier for international students from India to choose postgraduate study in the UK.
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Are you ready for NZIEC 2019?
With a packed breakout programme, outstanding keynote speakers and the return of Miriama Kamo at the helm, the 2019 NZIEC is not to be missed.
What’s on offer at NZIEC 2019?
This year centres on Navigating our changing world and how New Zealand has the opportunity to stand out as one of the most innovative players in the global international education industry.
The full programme is now available. Among the featured highlights are the following sessions.
- Inspirational keynote speaker and founder of Inspiring Stories, Guy Ryan will kick things off by discussing how we can Navigate the needs of future learners. Guy has spoken internationally and at home to more than 25,000 people, including TEDx and World Forums.
- The topic of Resilience and mental wellness in under-represented international students will be explored by Marcela Lapertosa and Huong Diep. They will look at the issues that affect international students while discussing strategies and providing tools to foster resilience in a culturally appropriate manner.
- We will harness the power of the ANZAC spirit by having a look at ANZAC perspectives: strategies, leading indicators and busting international education myths in Australia and New Zealand. This session will ask attendees to compare what’s the same and what’s unique for New Zealand and will challenge them to think about what this means for decisions in our sector.
- It’s time for New Zealand to take a bolder approach to our education brand positioning. In the session I am New. Repositioning the New Zealand Education brand for success, Paul Irwin, ENZ General Manager Partnerships & Marketing, and Kaylee Butters, ENZ Director Brand and Design, will launch a new long-term brand platform for New Zealand that focuses on a high value audience, redefines what a quality education means and is grounded in New Zealand’s unique strengths, both as a country and as an education system. This session will also cover what this could mean for your international marketing.
- As part of our celebration of Japan as the NZIEC Country of Honour, we welcome guest speakers from Tokyo Metropolitan Board of Education and Atsugi City Board of Education. We look forward to presenting a renewed, strategic partnership with Japan to provide new business opportunities for New Zealand providers. We will also look at ways to foster meaningful connections between New Zealand and Japan through a wide range of exchange activities with students and teachers from the two countries.
- Dan Smidt (ENZ), Andrew Galloway and Pii-Tuulia Nikula bring together a range of perspectives and experiences to discuss effective monitoring of education agents; best approaches and potential benefits.
- On day two, keynote speakers, Dr Lisa Coleman, Chief Diversity Officer of New York University, will explore a world of diversity, while Professor Chris Gallivan of Massey University will finish the conference by giving a not-to-be missed exploration of navigating education transformation.
Find out more about what’s in the programme.
Places are selling fast!
Places are selling fast. With nearly half of all places already sold we’re not expecting the remaining places to be around for much longer.
If you’re thinking of attending, you need to get in quick to avoid disappointment and missing out on the international education event of the year.
About NZIEC
The 28th New Zealand International Education Conference and Expo (NZIEC) will be held at SkyCity Convention Centre in Auckland on Wednesday 7 and Thursday 8 August. Find out more about NZIEC at www.nziec.co.nz
BPO Intelligence has returned as the conference’s lead partner for the sixth year running, while The PIE News returns as the media partner.
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Creating a China-first digital ecosystem
Western websites and social media platforms have issues with accessibility, performance and loading speed in China, so ENZ has had to create bespoke digital technology to share the New Zealand education story with Chinese students.
ENZ carried out focus groups with Chinese international students to gather insights while designing the website to ensure it met the needs of a Chinese audience.
Its new website has a China domain name (.cn), has been search engine-optimised and is tracked with Baidu analytics (China’s equivalent of Google).
The site has also been integrated with ENZ’s database marketing system, enabling ENZ to follow up leads and capture marketing data. Having a .cn domain name enables ENZ to run a marketing campaign to boost its search rankings in Baidu.
The site works strategically with ENZ’s account on WeChat, China’s most popular social media app with more than one billion users.
ENZ has had an account on WeChat since 2014, and now has more than 53,000 followers.
In October last year, ENZ brought My StudyNZ to WeChat. My StudyNZ provides personalised study matches for international students exploring study in New Zealand.
Three-quarters of people using My StudyNZ on WeChat browse their study matches for almost two minutes, which is a good level of engagement.
Students using My StudyNZ in China are more likely to fund their own studies than students globally (76% compared to 33%) and more likely to have tuition budgets of more than $30,000 (30% compared to 15%). Ten percent are interested in studying at a school, compared to 3% of students globally, which illustrates the high value of this market.
ENZ’s International Social Engagement Specialist, Nicole Baird, said ENZ has a frequent calendar of social media posts to engage with its WeChat audience.
“We are also increasing our capabilities to segment our WeChat audience to direct content specific to each follower’s needs,” Nicole said.
ENZ’s Digital Programme Manager, Lucia Alarcon, said ENZ’s bigger and more robust ecosystem offers useful insights to help inform its marketing strategy.
“We are able to strengthen and increase our data capabilities and gain insights to inform our marketing decisions.”
Visit the China site here. Read more about My StudyNZ on WeChat here, or take a look at it by searching for its official Chinese name on WeChat (新西兰留学规划) or by scanning this QR code:
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Around the world in five
GLOBAL
QS 50 Under 50 highlights competitiveness in global higher education
In a global race to cater for a growing student population and demand for better provision, Asia is a world leader for young outstanding institutions, according to the latest QS Top 50 Under 50 2020 Ranking.
EUROPE
First 17 European Universities’ alliances announced
The European Commission has announced the first 17 projects that will receive funding for a three-year pilot under the European Universities Initiative funded by the Erasmus+ programme.
GLOBAL
How international students use digital and social media to plan study abroad
Institution websites are the most useful tool for international students planning study abroad, while social media channels offer a “sneak peek” of the student experience, according to the 2019 QS International Student Survey.
ASIA
Asia Pacific’s most innovative universities for 2019
South Korea’s Seoul National University tops Reuters’ ranking of Asia Pacific’s Most Innovative Universities, a list that identifies and ranks the educational institutions doing the most to advance science, invent new technologies and power new markets and industries.
GLOBAL
What do international graduates need to compete locally?
The number of people from non-English-speaking countries moving to English-speaking countries for study continues to boom.
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Register for ISANA NZ conference
The conference will be held at Harbourside Function Centre, Wellington, 5-6 September 2019.The theme is ‘Professionalisation of the International Education Sector in New Zealand: Promoting an integrated NZ Inc. approach to student wellbeing.’
The conference’s breakout programme has 26 presentations and workshops. These include sessions on connecting practice, policy and research, looking towards professionalisation in the international education industry, student wellbeing and mental health, enhancing student experience, learning and teaching, intercultural connections and updates from government agencies.
Education New Zealand and the Ministry of Education International Unit are sponsors.
ISANA NZ Awards
ISANA NZ are seeking nominations for the following awards that will be presented at their conference in September:
ISANA NZ Award
Recognises individual contribution to international education in New Zealand in any of the following fields: pastoral care/student support, admissions, student exchange/study abroad, teaching, homestay/accommodation, management.
ISANA NZ Professionalisation Award 2019
Recognises a professional who has exemplified and demonstrated their commitment to the international education profession through integrity and competence.
Tracy Evans Scholarship
Awarded annually to an individual working in New Zealand's School sector (secondary or intermediate) in the field of international education.
Award nominations must be received by 23 August 2019.
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Victoria offering New Zealand’s first ethical leadership MOOC
Ethical Leadership in a Changing World is the latest Massive Open Online Course (MOOC) delivered through VictoriaX, the VUW edX platform.
The six-week course will teach students the theory and practice of ethical leadership, with a focus on organisations, through the New Zealand perspective.
Course instructor Professor Karin Lasthuizen, Brian Picot Chair in Ethical Leadership in VUW’s School of Management, says the course will help learners explore the role of ethics in organisational decision making.
“We focus on organisations in this course: exploring the role of ethics in organisational decision-making, analysing the actions of leaders from an ethical perspective, and helping learners apply these ideas to their own style of leadership,” said Professor Lasthuizen.
“Drawing on case studies from New Zealand—one of the least corrupt countries in the world, according to Transparency International’s Corruption Perceptions Index (CPI)— the course also features recognised leaders from the country’s public, private and NGO sectors to inform students about the main issues that ethical leadership should address.”
This is the fourth MOOC for the VUW edX platform, which has a wide global reach. The platform has attracted well over 16,000 international learners to date, ranging in age from 10 to 90-years-old.
The course follows Antarctica: From Geology to Human History and New Zealand Landscape as Culture: Maunga (Mountains), and Restorative Justice and Practice: Emergence of a Social Movement, launched last year, and New Zealand Landscape as Culture: Islands (Ngā Motu), launched in 2017.
Ethical Leadership in a Changing World starts 3 July 2019.
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New travel rules for New Zealand from 1 October 2019
The NZeTA (New Zealand Electronic Travel Authority) needs to be granted before traveling to New Zealand. It can take up to 72 hours for an approval to come through, so anyone coming to New Zealand should apply with plenty of time. Requests can be made via the official app or Immigration New Zealand’s website. There is a small fee.
Who needs an NZeTA?
- People visiting or in transit from a visa waiver country — that is, a country whose passport holders do not need to get a visa before they arrive in New Zealand.
- People travelling on a passport from a transit visa waiver country, and who will be in transit through Auckland International Airport’s transit lounge on the way to another country.
- Permanent residents of Australia.
What does this mean for international students?
People who are planning to come to New Zealand to complete a short course, such as an English language course, will need to apply for an NZeTA if they are coming from a visa waiver country.
International students who need a visa to study will not need to get a NZeTA.
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English New Zealand and Universities New Zealand sign MOU
The MOU was signed on 19 June between Universities New Zealand, the peak body representing all New Zealand universities, and English New Zealand, which represents 22 private and state-owned English language schools (all Category 1) in 12 destinations around New Zealand.
As part of the MOU, each of New Zealand’s eight universities will accept the Accredited Pathways Assessment ofan individual English New Zealand member as evidence of meeting their English language proficiency requirements.
The Accredited Pathways Assessment for English New Zealand members will be in addition to the quality assurance requirements that all member schools must meet, over and above NZQA requirements. Member schools with accredited assessments will show the Accredited Pathways Assessment quality mark in addition to the English New Zealand membership logo.
With approximately 20,000 students per year from over 75 countries studying at English New Zealand member schools, the memorandum will encourage a diverse range of students to consider a quality pathway to higher education in New Zealand, adding to the sector’s diversity and sustainability.
English New Zealand Chairman, Wayne Dyer, said English New Zealand and Universities New Zealand have been working together for some time to encourage and enable pathways to tertiary study in New Zealand.
“This agreement is a significant step forward and combines rigorous quality assurance with pragmatism for the benefit of individual students and for New Zealand’s international education sector as a whole,” Dyer said.
Universities New Zealand Chief Executive Chris Whelan agreed the university sector benefited enormously from these sorts of partnerships.
“But we enter them only when absolutely certain that they meet the rigorous quality standards expected of New Zealand university education and qualifications,” Whelan said.
“The fact that we have signed this MOU is a vote of confidence in the high quality of English New Zealand’s accredited providers.”
ENZ Chief Executive Grant McPherson said the agreement was a great example of the ongoing collaboration between the university and English language sectors.
“The MOU will go a long way to enabling the long-term growth of the international education sector.
“This is in perfect alignment with the New Zealand International Education Strategy, with its focus on the sector’s sustainable growth,” McPherson said.
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A Europe market update
New video showcases a day in the life of a Follow the Kiwi scholar from Italy
ENZ’s new promotional video for the Italy market features Gaia Leidi, the Italian recipient of the 2018 Follow the Kiwi Scholarship, who is studying at Kerikeri High School.
Sixteen-year-old Gaia is from Busto Arsizio, a small town near Milan. In the video, Gaia talks about how Kiwi schools’ practical approach to creative subjects such as art, design and performing art technologies was the reason she chose a New Zealand school. She talks about her “challenging” maths and science classes in New Zealand – an important aspect for parents used to the rigorous Italian system – and highlights the friendly and supportive relationship she has with her teachers and her “amazing” host family in New Zealand.
You can watch Gaia’s ‘A Day in the Life’ video on this link.
Gaia’s rich New Zealand education experience made her a great choice to feature in ENZ’s ‘A Day in the Life’ video for the Italy market.
ENZ Market Development Manager – Europe, Olga Elli said Gaia’s video provided another valuable resource to encourage more students from Italy (and elsewhere in Europe) to look at what New Zealand has to offer.
“We will also use it as part of our promotion efforts for the next Follow the Kiwi scholarship campaign, to be launched in September this year,” Olga said.
ENZ’s focus on the high schools sector in Italy over the last two years, working closely with education agents and the Italian Association of Language Consultants and Agents (IALCA), has helped to raise awareness of New Zealand as an education destination, leading to an increase in the number of Italian students in New Zealand high schools to around 370 in 2018.
2019 Agent Promotion Fund awards funds to eight education agencies in Europe
ENZ awarded a total of €16,000 to eight education agencies in France, Germany and Italy in the 2019 Agent Promotion Fund round.
The fund supports creative and innovative projects that promote New Zealand as a world-leading study destination. Applications needed to align with ENZ’s strategic objectives in each of the three markets: from growing university numbers and building research and governmental links in France and Germany; to strengthening promotion of New Zealand’s regions; to focusing on the high schools sector across all three countries.
The fund was a great way for ENZ to tap into the expertise, networks and local knowledge of education agents in each of these markets in Europe, Olga said.
“Education agents play a key role in student recruitment in Europe. The winning proposals – four from Germany, and two each from France and Italy – cover a wide range of promotional activities, including social media and digital campaigns, scholarships, and student recruitment fairs and roadshows.”
Awards of €3,500 each went to:
- Study Nelson, Germany (New Zealand-based)
- WEP, Italy
Awards of €1,500 each went to:
- Astudy, Italy
- Bildungsberatung Global, Germany
- ISPA, France
- NZEE, Germany
- Overseas Connect, France
- Travel Works, Germany
