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  • Ambassador Morton

  • New Zealand Schools International Student Experience Survey 2015 Sector Presentation

  • Whanganui 1

  • Get ready for unprecedented profile of NZ education in China

    We also need to make a leap in scale.

    We can’t do that with a business as usual approach.

    This realisation is behind the Dragons in a Distant Land documentary now set to screen before 650 million people in China from August 2013.

    The documentary highlights the experiences of Chinese considering studying in New Zealand and of successful alumni who have returned to China.

    Education New Zealand (ENZ) General Manager of Marketing and Channel Development Kathryn McCarrison says the two-part documentary (renamed from Dragons in the Land of the Long White Cloud) is designed to be a “game changer” for New Zealand’s student attraction marketing in China and will boost referrals to Chinese agents and New Zealand institutions. The documentary seeks to capture parents’ attention; students aged 16-25 will be targeted by a digital campaign.

    “We’ll get unprecedented coverage of New Zealand education in China with the documentary.

    “We all need to get ready – the Chinese networks will only give three days’ notice of the first on-air date.

    “To get full value out of the investments in the documentary, we – that is ENZ and the industry – need to run an integrated campaign leveraging each other’s work.”

    ENZ is developing marketing materials to help institutions plan their marketing in China following the screenings of Dragons in a Distant Land on national and regional television.

    These materials will be made available to institutions.

    ENZ’s production company, the Gibson Group, is negotiating with Chinese networks to have the documentary screened in August. The associated student dragons’ marketing campaign will be ready on 1 August 2013 to support the launch of the documentary.

    Key features of the campaign include:

    • Using alumni and agents on Weibo (the Twitter of China) to post about studying in New Zealand and direct people to the campaign’s website

    • Creating posts for targeted internet forums and bulletin board sites

    • Posting content to Youku, the YouTube of China.

    To directly engage the target audience – parents, prospective international students and education agents - there will be:

    • Video advertising targeting social networking and video sites and  top student portals

    • Performance display advertising.

    ENZ’s current Baidu search campaign will be reconfigured to ensure relevant searches are directed to the student dragon’s campaign website.

    Kathryn says the traffic from the student dragon’s campaign website will go to the New Zealand Educated website. “Your information on it will likely be the first impression of your institution for many Chinese visitors. 

    “We recommend you check out your institution’s page on newzealandeducated.com very soon to ensure your content is up to date.”

    Closer to the launch date ENZ will make available key messages for each episode, press releases, a media question and answer and photography from the documentary. The final media buying plan, showing when and where ENZ will be advertising in China as part of the campaign, will also be available to help institutions with their own media buying.

    A drop-box folder has been set up to access these materials when they become available. Email Deena for details. She will keep you posted on developments through e-news.

  • WDEC Ambassador and ENZ team

  • IEGF Recipients 2016

  • Countdown to conference

    It’s being held at the Viaduct Events Centre in Auckland on Thursday and Friday, 18-19 August. 

    We expect to release the programme and open registrations in the coming weeks.

    In the meantime, here are some key updates on New Zealand’s international education event of the year:

    Help us celebrate 25th anniversary

    2016 marks the 25th year of the New Zealand International Education Conference being held. We’d love you to help us celebrate 25 years of international education networking, sharing and capability development. If you’ve been around in the industry for “a while”, we’d love to hear from you.

    We want to showcase how our industry has grown and changed over the past 25 years. So if you have some interesting memories, stories, records or recollections, please drop us a line. It would be great to feature your memories as part of our 25th celebrations.

    BPO Intelligence comes to the party again

    BPO long

    A big thanks to our Platinum Sponsor, BPO Intelligence, who are sponsoring NZIEC for the third consecutive year. We’re grateful for their support of NZIEC – as well as the support they provide to international education providers across the country.

    BPO Intelligence offers a wide range of services for international education providers. Check out what they offer at www.bpointelligence.com and be sure to check out their booth at conference.

    Official media partner

    110913 ThePie MainLogo

    We’re excited to announce that we’ve partnered with The PIE (Professionals in International Education) as our official media partner for NZIEC 2016. The PIE team will be exhibiting at and reporting from the conference. If you haven’t already, you can sign up for The PIE News here.  

    Gold and silver sponsors

    We’re pleased to announce that Hotcourses and QS World University Rankings will be joining us at NZIEC 2016 as Gold Sponsors.

    Southern Cross Travel Insurance will feature at NZIEC as a Silver Sponsor.

    Find out more about our sponsors at the conference website and be sure to check out their booths at the conference exhibition hall.

    Exhibitors

    We have an array of exhibitors confirmed for NZIEC 2016:

    • ASB Bank

    • BPO Intelligence

    • Education New Zealand

    • Hotcourses

    • ICEF

    • MBIE Immigration New Zealand

    • New Zealand Police

    • New Zealand Qualifications Authority

    • PTE Academic

    • QS World University Rankings

    • Schools International Education Business Association (SIEBA)

    • The PIE.

    Stay tuned

    We’ll be releasing the programme and opening registrations for NZIEC in the coming weeks at www.nziec.co.nz. You can also stay tuned via E-News and LinkedIn.

  • Uni full year 2014 PDF

  • Brazilian Students

  • Library image students exploring NZ city

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