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New Zealand education tours Latin America
From 3-20 March, ENZ joined more than 25 New Zealand education providers and 150 agents for the 5th annual South American Roadshow.
The roadshow kicked off in Bogota, Colombia, with the first New Zealand Ambassador resident in Colombia, HE Lucy Duncan officially opening the New Zealand pavilion at EduExpo.
ENZ’s busy welcome desk at Eduexpo Bogota
Over two days, the pavilion had more than 12,000 visitors and was profiled on national television, proving Colombians’ growing interest in studying in New Zealand. The Bogota agent seminar attracted 120 agents.
For the first time, the roadshow included an agent seminar in Mexico, in response to industry demand to include the Central American country. Some 19 institutions and 24 agents attended, which Javiera Visedo, ENZ’s Senior Market Development Manager Colombia, said was a great start for the new market.
“It was a perfect opportunity to start business connections, and all agents were very pleased to know more about what New Zealand can offer their clients,” she said.
New Zealand Ambassador to Mexico Mark Sinclair at NZ Inc presentation in Mexico City
Brazil was the next stop with a two-day agent seminar attended by 25 institutions and 78 agents from across Brazil followed by involvement in EduExpo Sao Paulo.
Ana Azevedo, ENZ’s Senior Market Development Manager Brazil, said the agent seminar went very well and there were several highlights.
The Agent Seminar session at EduExpo Sao Paulo with New Zealand alumnus Ricardo Mendes speaking.
Also of note was a preview presentation of the 2018 BELTA Market Survey which is co-sponsored by Education New Zealand. Among the results was this figure – 82% of agents interviewed confirmed growth in interest among Brazilian students for study in New Zealand.New Zealand Ambassador to Brazil, Caroline Bilkey, participated in all activities on the first day, and agents and institutions held an impressive 412 meetings over the two days. “The agent seminar had a New Zealand alumni panel with alumni sharing their views on New Zealand education, which was very well received,” said Ana.
“This was extremely pleasing,” Ana said.
The New Zealand Pavilion at EduExpo Sao Paulo attracted 9,717 visitors over the weekend, and institutions were very pleased with the quality of the visitors and are already expecting to grow their current student numbers over the next 18 months.
The roadshow ended in Santiago, Chile with 18 agents (including two from Argentina) and 14 institutions participating in an agent seminar.
At the networking function, Chilean-Kiwi alumni attended as did Peter Chrisp, Chief Executive of New Zealand Trade & Enterprise (NZTE), who was very impressed to hear their stories and to see how proud they are of their time in New Zealand.
Ana and Javiera said the success of the roadshow was due to participation of many NZ Inc colleagues.
“For the first time, an NZ Inc presentation was part of the Agent Seminar, providing key insights to agents and providers of the different approaches and priorities of each New Zealand government entity present in the region.
“In particular, we would like to thank Immigration New Zealand for allowing two immigration officers to participate in the events, providing training sessions to agents and to give advice to students during the fairs.”
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11 million engagements across channels
Patrick Holden, ENZ’s Digital Media Project Manager, said this makes it ENZ's single largest marketing campaign yet.
“We are really pleased with how ENZ’s ‘Future Proof’ campaign has been tracking since its launch on 19 March,” he said.
New Zealand was ranked the #1 country in the world for educating students for the future, according to a report by The Economist Intelligence Unit (EIU) released late last year.
On 19 March, ENZ launched an eight-week global campaign to promote the ranking and encourage international students to sign-up to ENZ’s database marketing programme.
The first ‘dream’ phase of the campaign focused on awareness.
“We reached over 30 million people and have had 11,757,000 engagements across our digital and social ecosystem.
“This is the largest qualified audience ENZ has ever achieved in a single campaign.”
The second phase of the campaign started on 1 April and is focussed on converting the audience into enquiries to institutions. Ten days in, 11,600 referrals have been made.
The ‘Future proof’ campaign integrates ENZ’s social communities and digital channels via ENZ’s student attraction engine and is the first campaign integrated with the database marketing platform.
The third ‘decide’ phase will introduce the My StudyNZ member centre tool for which we received excellent feedback from the pilot prospective student group.
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Japanese students join Kiwi flight school
The students came from Kinjo Gakuin University in Nagoya, Japan and studied a short course specially designed for them. In addition to New Zealand School of Tourism’s flight attending course, they also had a session from Cut Above Academy about hair and makeup training, as immaculate grooming is an essential part of the job.
Shizuko Ozaki, a teacher from Kinjo Gakuin University, said the girls loved their time at the airport campus, and were impressed with the school’s facilities – including offering training onboard a real plane.
“They enjoyed the hands-on learning and the practical aspect of the training on the 737 aircraft. The trainer was fantastic with our students, she made the learning easy for them to understand and follow. They also enjoyed interacting with the other classes and they felt very comfortable and welcomed on campus.”
New Zealand School of Tourism frequently creates bespoke programmes for international groups.
New Zealand student Armani Young said having international groups at the college was a bonus for everyone involved. She said it gave the trainers the opportunity to learn about other cultures, and the international students the chance to experience life in New Zealand.
“Our class also loved interacting with the Japanese group. They were quiet and shy at first, but soon became comfortable and had fun interacting with us. It was great to share our culture with them.”
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New deal will bring over a million New Zealand books to Chinese schools
To bring the books to China, Global Education Systems (GES) is working in partnership with a leading Chinese foreign languages publisher, Foreign Language Teaching Research Publishing (FLTRP).
The series, which includes both hard copy and digital books, will support existing government text books for English language learners in Chinese schools.
“We aim to equip students in China with a burning desire to become life-long readers and writers in English,” said GES Director Tracy Strudley.
“The focus of our material is to engage students with meaningful texts that teach in-depth language comprehension and writing.”
The deal marks the largest print run for an Australasian education publisher to date – totaling 1.632 million books.
The series was developed by author and GES Product Development and Education Director Jill Eggleton QSO. Eggleton was the 2015 recipient of the Storylines Margaret Mahy Medal for lifetime achievement and an outstanding contribution to New Zealand children’s literature and literacy.
“The Key Links series is well designed and follows many of the requirements in the newly released National Curriculum,” said Zhang Lixin, Director of FLTRP’s Basic Education Publishing Division.
Eggleton, Strudley and Steve Jones, NZ Trade Commissioner based in Guangzhou, will travel to Shenzhen on 17 April for the launch of the Key Links series at a foreign language teaching conference. Some 400 administrators and teachers across China will receive training in the Key Links Literacy learning approach ahead of a May release into Henan province schools.
Negotiations between GES and FLTRP began during a trade mission sponsored by Education New Zealand in June 2016.
Education technology is an important, and growing contributor to the trade relationship between China and New Zealand.
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INZ student visa processing update
Immigration New Zealand’s (INZ) Palmerston North Area Office (PNAO) is coming out of the peak processing period for onshore student visa applications, with the last of the March visa applications still to be processed.
The standard processing timeframe for a student visa application is 20 working days for an online application, and 25 working days for a paper-based application.
Kimberley Polata, PNAO Head of Operations, said her team is working on applications received within the last 20 days and is committed to clearing these applications by the end of April.
Progress has already been made towards this, with PNAO sending out nearly 1,800 visa decisions in the last week alone, she said
“There are approximately 1,100 visa applications where further documentation or information has been requested from the student, and this is required in order to compete the application.”
Ms Polata asks that education providers check in with their students who are still waiting for their visa decision and ask them to check their email and online applications for communication from INZ.
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Have your say on major review of education
There are several ways people can become involved in the Education Conversation | Kōrero Mātauranga.
People can offer their thoughts on the future of education using the simple online public survey at https://conversation.education.govt.nz/and engage on social media using the hashtag #EdConvo18.
The Ministry of Education has been working with stakeholder groups across the sector to identify possible participants for two Education Summit events being held next month – in Christchurch on 5-6 May and Auckland on 12-13 May.
Some 3,000 nominations have been received for the total of 1,600 spaces at the events. Invitations are going out this week to people representing the full breadth of the sector and the wider community, including students.
Fiona Weightman, the Ministry’s Group Manager Communications and Stakeholder Engagement, said that not everyone who wishes to will be able to participate directly in the Summit events as numbers have to be limited due primarily to venue capacity.
“In acknowledgement of this, there will also be regional opportunities after the Summit events for local communities to share their ideas and continue the kōrero.”
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Around the world in five
IRELAND
Ireland to create new technological universities
Ten of Ireland’s 14 institutes of technology are working together to merge and set up four new technological universities focused on science and technology programmes by September 2018.
Read moreCOLOMBIA
Colombia hopes peace can attract postgraduates
The ongoing peace process has given new impetus to the country’s efforts to attract international students, with the Colombia Scholarship scheme for postgraduate students doubling its budget and inviting 110 applications.
Read moreINDONESIA
University sector to open to 100 percent foreign ownership
Indonesia’s university sector will open to 100 percent foreign investment, including allowing foreign universities to open local campuses, according to the head of the country’s investment board.
Read moreUK
Alliance needed on student mental health
A student mental health report has prompted a group of stakeholders in the education sector to call for more collaboration to improve mental health of students, including international students.
Read moreCHINA
App designed to help protect Chinese students abroad
A private company has launched an app to provide a range of security, travel and emergency support services to Chinese international students in New Zealand, US, Australia, Cambodia and Israel.
Read more -
Around the world in five
NORWAY
Norway sends 250-strong research delegation to China
Norway’s Minister of Research and Higher Education, Iselin Nybø, led an unprecedented, 250-strong delegation of university and science institution leaders and scientists on a visit to Beijing and Shanghai to deepen Norwegian-Chinese research cooperation.
Read moreNORTH AMERICA
Study tracks the increasing popularity of alternative credentials
Institutions are placing more emphasis on alternative qualifications, such as certificate programmes within full degree offerings, that help students to keep pace with a fast-changing job market.
Read moreCHINA
Further increase in international students
The number of international students has reached 489,200 in China, an increase of 10.5 per cent or 46,000 students over the previous year.
Read moreINDIA
‘Study in India’ initiative offers fee waivers to attract international students
The Indian government has launched a ‘Study in India’ initiative, including fee waivers, to attract students from countries across Asia, Middle East and Africa to higher education institutions in the country.
Read moreRUSSIA
Russia invites students in ‘unfriendly’ nations back home
The Russian government has launched a plan to attract Russian students in nations seen as “unfriendly” to the Russian Federation back home.
Read more -
What’s new on The Brand Lab this month?
The ENZ Brand Lab is a rich source of images, videos and other marketing tools to help our industry partners promote New Zealand education.
Orientation images and vox pop videos
ENZ visited one of our local university campuses over orientation to find out how new international students were enjoying their first days of study in New Zealand.
We asked students to answer three questions about their experience so far. You can find these videos on the Brand Lab by searching “Vox pops”. Or share the videos directly from our Facebook page by following the links below.
- How do you feel starting your New Zealand study journey?
- What’s been your biggest challenge in New Zealand so far?
- Why did you choose to study in New Zealand?
To find the images from this shoot, go to the Brand Lab and search for “Orientation”.
To find the images from this shoot, go to the Brand Lab and search for “Orientation”.
Future Proof video
The Economist Intelligence Unit ranked New Zealand #1 in the world for preparing students for the future. ENZ’s Future Proof Yourself video features international alumni sharing how their New Zealand education helped to prepare them for the future. The video has been very popular across our social media channels and has been viewed more than 30 million times.
To share the video on your own channels, search “Future Proof” on the Brand Lab or share directly from our Facebook page.
Register for the Brand Lab
It is quick and easy to register for the Brand Lab. Simply go to www.thebrandlab.enz.govt.nz and complete the registration form.
If you haven’t visited the Brand Lab in a while, please note that we migrated to a new website mid-way through 2017. The new Brand Lab is much easier to use with improved search functionality. If you haven’t used the new site yet, you will have to register again.
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Miriama Kamo to headline NZIEC 2018
Miriama will preside over the 27th New Zealand International Education Conference and Expo to be held at Te Papa in Wellington on Thursday 9 and Friday 10 August.
“The NZIEC conference is always a calendar highlight,” says Miriama.
“It’s a conference that provides learning and networking opportunities – and a lot of fun. I’m so looking forward to seeing everyone again this year.
“I really enjoy NZIEC conferences. With over 600 delegates, you’d think it could feel impersonal but somehow this crowd pulls off the personal with aplomb.
“Always inspiring, always educative, always fun.”
If you didn’t attend conference last year, you’ll likely recognise Miriama from her role presenting TVNZ 1’s flagship current affairs programme Sunday. She also co-presents current affairs programme Marae, is a regular 1NEWS newsreader and is the host on TVNZ 1’s new lifestyle programme, Kiwi Living.
As a reporter for Sunday, Miriama won the prestigious Best Current Affairs Reporter gong at the Qantas Media Awards in 2005 for her investigation into alleged abuses at Porirua Hospital in the 1960s and 70s. She has also spent six years fronting TVNZ 2’s current affairs show 20/20.
Miriama emceed the 2016 and 2017 conferences in Auckland, and we’re delighted to be able to welcome her to the ‘World’s Coolest Little Capital’ later this year as we explore the theme of Inspiring Global Citizens.
Programme update
With just over a hundred sleeps to go, we’re working hard behind the scenes to deliver a fantastic NZIEC for the industry.
After being inundated with breakout presentation submissions, we’re in the final stages of confirming the conference programme and will be in touch with submitters over the coming weeks to advise them of the outcome of their submissions.
With breakout streams focused on global citizenship, student experience and wellbeing, digital innovation, markets and products, sharing our stories and contribution to New Zealand, the programme will highlight the diversity and expertise of New Zealand’s vibrant international education industry.
We’re also planning some changes to the conference format – stay tuned to e-news for updates on all our conference announcements.
Registration to open late May
Registration for NZIEC 2018 will open in late May. We expect this year’s event to sell out, so be sure to be in quick to confirm your place at the international education event of the year.
Find out more about NZIEC at www.nziec.co.nz
