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Are you making the most of IntelliLab?
ENZ’s Intelligence Manager Andrew McPhee encourages all New Zealand education providers working in international education to make the most of this resource.
“International education professionals want to be as informed as possible before making important decisions – IntelliLab should be your go-to source,” he says.
IntelliLab is free, easy to access and provides the latest information on student numbers and trends, market information, industry valuations, research, and insights on developments such as the recent downturn in new Chinese students, to help industry make informed decisions.
“It also includes exclusive content – while the summary dashboards and most infographics are available for anyone to download, the reports and insights are only available to registered New Zealand government officials and international education providers.
“The interactive numbers tools in particular are popular with users, such as TED (The Enrolments Data), as it enables providers to analyse student numbers over the past five years by their key markets, sectors, and region,” Andrew says.
Christchurch NZ Programme Manager Bree Loverich says the data from IntelliLab is a key source of support for the work she does at a regional level.
“We are increasingly asked to provide data insights at a moments’ notice for various stakeholders and to support business cases for our student visitor activities, major events, talent attraction and retention.
“The support and quality of data provided by ENZ’s intelligence team is outstanding. They have always provided quality insights and analysis to support our efforts to make informed decisions and projects that benefit industry and the student body.
“They have also made it possible for me to articulate the value of the industry to key influencers in the region. It’s a service that the region has come to trust and we could not be successful without it.”
Recently added publications include:
- Monthly visa summaries and the interactive visa tool updates
- New Zealand Education system at a glance (OECD and MOE updates)
- Regional student number data cubes
- Economist Intelligence Unit country, region, and city reports
- 2018 Student numbers interactive tool
- 2018 Enrolments by level and field (SDR providers only)
- Market update webinars
- Viet Nam schools sector implementation plan
- China market trends -FSV decline report
Soon to be added publications will include:
- 2018 valuation of international education delivered in New Zealand
- 2018 valuation of education exports from New Zealand
- Valuation infographics
- Regional infographics
- Sector factsheets
- Market factsheets
You can access the IntelliLab registration page here.
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Six million students look to NZ's teachers in digital campaign
On 8 October, ENZ launched Future Proof 2.0, the second iteration of its successful “Future Proof” marketing campaign from earlier this year, which raised awareness of New Zealand’s #1 ranking in the Economist Intelligence Unit’s Worldwide Educating for the Future Index.
Philippa Brown, ENZ’s International Digital Content Manager, said the new campaign aims to personalise the ranking by showcasing the teachers and academics who make New Zealand’s education system world leading.
“Brand research has shown that teacher quality is an important factor in decision making – so the campaign’s central message is: Our teachers lead the world in preparing students for the future.
“By creating campaign videos, profiles and photos of our teachers and the ways they work to encourage and challenge their students, we hope to attract more international students seeking that same learning environment.”
The campaign will run over eight weeks across 14 of ENZ’s strategic markets, and has already reached over six million students and attracted close to 4,000 to sign up to our database.
“These prospective students receive a series of emails that further tell New Zealand’s education story and encourage them to register for My StudyNZ, where they can find study programmes aligned to their interests, and connect directly with New Zealand institutions and agents.
“Future Proof 2.0 offers a fantastic opportunity for New Zealand providers to increase the impact of their own marketing by aligning their activities with the campaign. For example, they can highlight their region’s or institution’s teachers while the campaign is running.”
Providers can access free Future Proof 2.0 assets in The Brand Lab, including videos, imagery and other content.
Click here for more detailed information on the campaign approach, key messages and how you can make the most of this campaign.
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Kiwi educational publishers promote NZ at Frankfurt fair
Running over five days in early October, the Frankfurt Book Fair saw publishers, agents and authors from all over the world converge to deal in rights and talk books, with many opportunities to forge new publishing relationships.
This year, nine publishers from commercial and educational areas of New Zealand publishing shared the collective stand under the PANZ (Publishers Association of New Zealand) banner, with ENZ proudly sponsoring Dame Wendy Pye, Sunshine Publishing; Tracy Strudley, Global Education Systems Ltd; and Nicola Smith, Essential Resources.
New Zealand publishers have steadily cemented a firm and respected place at the fair, riding high on the back of being Guest of Honour in 2012.
PANZ President and Publisher at Oratia Media, Peter Dowling said the support from Creative New Zealand and Education New Zealand has helped them to promote New Zealand literature and educational publishing internationally.
“With help from these two agencies, we’ve worked hard to expand New Zealand’s global presence over the last year, adding two new book fairs to our roster alongside Frankfurt — the Bologna Children’s Book Fair in March, and the Guadalajara International Book Fair in November.”
For many educational publishers, these fairs are key platforms to launch globally. To help educational publishers prepare for these opportunities PANZ, supported by ENZ, will host a free networking lunch and workshop in Auckland focussing on export rights. This will be a valuable opportunity for educational publishers interested in extending their international reach, and is open to non-PANZ Members.
If you’re interested in the global opportunities for educational publishing, please connect with PANZ at admin@publishers.org.nz or with ENZ’s Business Development Manager Annabel Robertson at Annabel.Robertson@enz.govt.nz
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Student visa processing update
INZ’s Head of Operations in Mumbai, Marcelle Foley said it is typical at this time of year for INZ to receive a high volume of applications, especially offshore. Marcelle says that applications that are submitted online, with all the required documentation will be prioritised.
“To ensure ample time for processing, students should apply at least eight weeks prior to the date of their intended travel to New Zealand. This allows INZ to appropriately assess the student’s application and to make any necessary verification steps to finalise the visa in time for the date of travel to New Zealand,” says Marcelle.
To enable the smooth processing of their application, students are encouraged to:
- Apply using the Immigration ONLINE submission platform. This is INZ’s preferred submission channel and the most efficient.
- Provide all the required documentation when submitting an application. Often, delays in processing occur when Immigration Officers do not have enough information at hand to make a decision on an application.
- Contact INZ only when required. There is no need to check in with INZ on the processing of an application unless the situation is urgent. As soon as an application is finalised or INZ needs further information, they will make contact with you.
If you have any questions regarding the visa process or wish to apply online please visit www.immigration.govt.nz
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China and New Zealand discuss vocational collaboration
New Zealand ITPs, PTEs and a delegation of 51 senior leaders from Chinese vocational education institutions attended the 6th Annual Sino New Zealand Model Programme Symposium to share research and discuss collaboration in vocational education.
The symposium theme was fostering innovation and entrepreneurship skills in students at vocational and training institutions.
The head of the Chinese delegation, Mr Chen Qiaming, Chair of Council at Szenshen Polytechnic, said innovation and entrepreneurship skills are vital to China’s Made in China 2025 strategy and that Chinese TVET institutions must cultivate these skills in its students. For this reason, many Chinese institutions are looking to collaborate with New Zealand institutions for teacher and student exchanges and assistance with curriculum development.
It was apparent in discussions that Chinese delegates value New Zealand’s “integrated” multi-disciplinary approach and are keen to embed such approaches in their own education programmes. Besides an ongoing interest in vocational teacher training, there also seemed to be growing interest in work-readiness and English-language courses to help create an “internationalised” and employable workforce in China.
China’s appetite for establishing its credentials as a provider of international education also continues to grow – a number of Chinese representatives said hosting international students from New Zealand was a key priority for them.
ENZ’s Regional Director – China & North Asia, Adele Bryant, said the scale of Chinese representation there reflected the appeal of partnering with New Zealand.
“China’s interest in pursuing new opportunities with our vocational institutions is a testament to our reputation for creating creative and innovative thinkers and developing soft skills required for the modern workforce – as evidenced by New Zealand’s ranking first in the world for preparing students for the future.”
“It makes a lot of sense for our two countries to work together to leverage each other’s strengths.”
Tony O’Brien, Sino NZ Model Programme Director, said it was very unusual to get such a large group of senior leaders from China in New Zealand for such an event. It was therefore excellent to have so many New Zealand providers represented at the conference to network and form relationships with their peers in China.
ENZ Chief Executive Grant McPherson spoke at the forum, which was also attended by representatives from 11 New Zealand ITPs (NMIT, Weltec/Whitireia, SIT, WINTEC, UNITEC, Toi Ohomai, Otago Polytechnic, MIT, EIT, UCOL and NorthTec), four PTES (ACG, New Zealand Institute of Education, Tasman International Academies and Skills International), and delegates from the Industry Training Federation and New Zealand Council for Educational Research.
The Sino NZ Model Programme is part of the Strategic Education Partnership Agreement between New Zealand and China. It is a vehicle for deeper and broader collaboration between the two countries’ professional and vocational education and training sectors.
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International education contributes $5.1 billion to New Zealand
Announced by Education Minister Chris Hipkins, the figure consists of $4.8 billion attributed to international students visiting New Zealand and $0.3 billion to education and training goods and services delivered offshore. This places international education (onshore and offshore delivery) as New Zealand’s fourth largest export industry.
The report, based on 2017 data, also shows that 49,631 jobs are supported by the international education sector.
ENZ Chief Executive Grant McPherson says the figures reflect the hard work of education providers, government and everyday New Zealanders who welcome international students into their homes and communities.
“While economic contribution is one positive aspect of international education, it also brings a range of social and cultural benefits.
“This is reflected in the International Education Strategy, which sets out a path for the future of New Zealand’s international education sector focussed on offering an excellent student experience and building a sustainable sector that provides benefits for all New Zealanders.”
National infographics, as well as regional infographics covering Northland, Auckland, Bay of Plenty (including Tauranga, the Western Bay of Plenty and Rotorua), Waikato, Taranaki, Manawatu, Whanganui, Wellington, Hawke’s Bay, Nelson-Marlborough-Tasman, Canterbury, Otago (including Dunedin and Queenstown) and Southland, are available here.
A factsheet with further detail can be found here.
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Engaging with Italian students and agents
Italy is New Zealand’s third-largest source of school students in Europe, the sixth-largest European market across all sectors, and our 25th largest market globally. The number of international students coming to New Zealand from Italy has grown steadily in recent years to 617 in 2017.
In October, the ENZ team attended bustling student fairs in Rome and Milan, targeting students looking for study abroad opportunities at tertiary level.
ENZ’s Market Development Manager Europe, Olga Elli, said it was a great opportunity to talk to students one-on-one – particularly at tertiary level, there is much interest in postgraduate study programmes.
“Italian students are really attracted to the idea of New Zealand but their knowledge of our education offering is still fairly low,” said Olga.
“Talking to hundreds of students and making presentations at each fair provided an opportunity to promote New Zealand education. There is also a growing focus on vocational training and pathways to employment – which fits well with our current ‘future-proof’ messaging.”
Over half of Italian students coming to New Zealand choose to study in Auckland, but education agents who attended an ENZ workshop in Milan were keen to hear more about opportunities in other areas of New Zealand.
“Italian agents are very engaged and several of the workshop attendees had recently been on a familiarisation visit to New Zealand, visiting Northland, Tauranga, Wellington and Christchurch.
“We are working with regional development agencies to run a series of webinars for agents in Europe to boost their knowledge, so they have the tools to advise their clients about what New Zealand can offer international students.”
New Zealand’s profile as an education destination for Italian high school students was boosted this year by ENZ’s Follow the Kiwi scholarship campaign which ran in France, Germany and Italy. Italy led the way in generating digital engagement, with the highest number of visits to the scholarship application page, and a strong showing in completed applications and requests for further information.
Building on this engagement, Olga paid a surprise visit to the school of Italian Follow the Kiwi scholar Gaia Leidi, from Busto Arsizio, near Milan, who will use the NZ$15,000 award to study at Kerikeri High School from January to September next year.
“Our visit to Gaia’s school generated lots of media attention. She’s a huge rugby fan and was blown away to be invited to the All Blacks vs. Italy game in Rome later this month!
“ENZ intends to build on the success of this year’s campaign and will run it again next year – watch this space!”
If you would like to get in touch with an ENZ Recognised Education Agent in Italy, please take a look here.
L-R: Olga Elli engaging with students at the student fair in Milan; and meeting Gaia during a surprise visit to Gaia's school.
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Spring has sprung so let’s refresh your Study in New Zealand profile
Euan Howden, ENZ’s Student Attraction Director, says an institution’s SiNZ profile is an important digital flag that ENZ can help promote through its digital work programme.
“Think of your SiNZ profile as the digital shop front that links to your own website. For many schools, and especially smaller providers, this profile is a key way that a prospective student can find you through ENZ’s marketing efforts.
“We want to make your profile as good as we can. Over the next few months, ENZ will be undertaking a scan of all profiles and where needed we’ll refresh a profile so it’s ready for the new year.
“We’ll start by looking to see where a profile hasn’t been updated for quite a while or where key information isn’t included. We’ll then refresh profiles with information from your own website and check in with you to ensure you are on board. We’ll also check that we have the correct administrator details so that you can update it in the future.”
Want to refresh your own profile? Have questions? Email info@studyinnewzealand.govt.nz and we’ll be in touch.
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Around the world in five
CANADA
International students want more support
A report by the Canadian Alliance of Student Associations calls to shift the focus from the dollar value of international students to offering them better support to live, study and work in the country.
US
Plan to introduce term limits on student visas
The US plans to introduce a maximum term for student visas in 2019 to replace the practice of issuing visas for the duration of studies.
UK
Immigration policy has cost billions in lost exports
An analysis of the economic impacts of UK immigration policy affecting international students suggests losses of about 17.5 billion NZD from 2013 to 2017.
TAIWAN
Universities see a rise in the number of South East Asian students
University campuses in Taiwan have been stepping up efforts to accommodate the increasing number of Southeast Asian students pursuing higher education in the country.
SINGAPORE
International students make up for lack of local MBA takers
Institutions offering MBAs in Singapore are struggling to attract local students, but are seeing renewed interest from students from Viet Nam, India, and China.
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Update: Developing Viet Nam for the New Zealand school sector
John Laxon, ENZ Regional Director - South, South East Asia & the Middle East, would like to thank the 87 schools that participated in the webinar (a recording is available on IntelliLab here) and the 56 schools that have expressed interest in participating in a sector-wide initiative for Viet Nam.
“We’re excited by the overwhelming interest from New Zealand schools in a co-ordinated market development plan for Viet Nam and look forward to partnering with them to grow the numbers of Vietnamese school students in New Zealand.”
ENZ is now working with SIEBA on how New Zealand schools can be involved in the strategy or broader market development initiatives. This process will include capturing the wide variety of secondary schools including state, integrated and independent schools along with a mix of single sex and co-ed schools.
Richard Kyle, ENZ Business Development Manager, says the aim is to ensure representation from as many regions as possible to showcase both the variety of the school sector and New Zealand communities.
“It is challenging but we want to get it right, as selected schools will have priority at the ENZ fairs in Viet Nam in March,” said Richard.
ENZ hopes to inform all schools of their involvement in the strategy or broader market development initiatives by the week beginning 18 November.
For any questions, please contact richard.kyle@enz.govt.nz.
