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  • Join us for the Latin America Study with New Zealand Virtual Fair 

    “The fair will be a great opportunity for providers to connect with prospective students in the Latin American market, using an interactive digital platform,” says Javiera Visedo, Director of Engagement Latin America for Education New Zealand Manapou ki te Ao (ENZ).   

    “ENZ is seeking expressions of interest in the fair, which we are hosting in collaboration with FPP. If you are interested in participating, please fill out the Expression of Interest form by 9 December 2022.”   

    Invitations to register will follow in the new year.  

    Find out more about Latin America 

    Key areas of focus for ENZ in Latin America include Brazil, Colombia and Chile, and we have staff based in São Paulo and Santiago.  

    Close to 6,000 international students came to New Zealand from Latin America in 2019, and Brazil is our eighth largest market. Since the pandemic there has been intense activity from our competitors with many of them establishing in-country representatives, which demonstrates the importance of this region in international student recruitment.  

    Beyond student recruitment, ENZ also values the government and education connections with the region. 

    ENZ recently hosted a series of Latin America Masterclasses, which saw participants from around Latin America tuning in to watch live lectures delivered by New Zealand academics.  

    In June this year, Education Minister Chris Hipkins created great buzz with his visit to Brazil and Chile, part of his first international trip since the beginning of the pandemic.   

    Group recipients of the Prime Ministers’ Scholarships for Latin America have recently started making their way to Brazil, Colombia and Chile to participate in short study exchanges. These include several Māori led groups, supporting connections with indigenous nations in the region.    

    In September, ENZ attended the FPP Virtual Fair in Colombia. The fair had more than 800 visitors, with over 100 visiting the ENZ booth. There was strong interest in tertiary programmes and language studies. The virtual fair was a great opportunity to promote New Zealand as a study destination within the Latin American market.  

    A group of 100 high school students from Paraná State in southern Brazil had a three-month study experience this year with schools in Auckland, Rotorua, Hawkes Bay, Palmerston North, Wellington, Canterbury and Invercargill.

    Brazil 

    In 2019, there were 3,324 Brazilian students studying in New Zealand. Being from non-English speaking countries, the majority of Latin American students will start their education experience in New Zealand studying English. Scholarships offered by the local state governments have also contributed to the presence of Brazilian students in New Zealand and in 2022, 100 students from the state of Parana in Brazil travelled to New Zealand on a 3-month exchange. The students were placed at high schools across the country and gave positive feedback about their time here.  

    Colombia 

    Colombia is New Zealand’s second largest market in Latin America, second only to Brazil. In 2019, there were 1,360 Colombian students studying in New Zealand. 

    In 2023, 22 students from Bogotá, Colombia, will travel to New Zealand to study during terms one and two. Most of the students will be based at schools across the North Island, with one group heading down to Nelson.  

    On 23 November 2022, ENZ launched the I AM NEW campaign in Spanish at an event in Bogotá, to promote a New Zealand education.  

    Chile 

    The recent CAPE LatAm ‘Celebrating 50 years of diplomatic relations with Chile’ event, hosted at Parliament, was a great example of the rich history of connections between New Zealand and Chile.  

    Chile is New Zealand’s third largest market in Latin America. In 2019, there were 1,193 Chilean students studying in New Zealand. The majority of Chilean students come to New Zealand to study English Language, but enrolment in schools has also been consistent, with 17% of students studying at New Zealand schools in 2019. 

    Flights 

    Latam will be resuming their daily flights to Sydney via Auckland from mid-December and Qantas is flying three times per week from Santiago direct to Sydney. Although the cost of flights is high, in line with worldwide trends, the resumption of regular flights demonstrates the high demand for the Latin America to Oceania route.  

    Expressions of interest in the Latin America Study with New Zealand Virtual Fair are due by 9 December 2022. You can access the online form here.  

    If you have any questions about the event, please contact  latinamerica@enz.govt.nz   

  • Study abroad promo in US

    Study Abroad Month, led by our Washington DC-based team, targeted the study advisors at United States universities, who support students with their study abroad plans. A series of videos were published each week and sent to key contacts, including a closing video from Education Minister Chris Hipkins. 

    Lewis Gibson, Field Director North America at Education New Zealand Manapou ki te Ao, says study abroad students are our main source of international students from the US.  

    “Pre-Covid-19, around 350,000 tertiary students each year spent a semester overseas as part of their degree. We’re looking to increase our share of this group. 

    “In normal times, US institutions and study abroad advisors rely on the voices of New Zealand alumni, who can share their experiences with other people on campus and build interest in a New Zealand study experience,” he says. 

    “We needed to do something different this year, because our borders had been closed so there weren’t the alumni students available on campus. We also needed a good way to remind study advisors about New Zealand’s unique education offering.”  

    Lewis says feedback from institutions in the US has been very positive, and they are looking forward to seeing students travel again to New Zealand. Some of the comments received included the following: 

    • “Thank you so much for letting us know about this exciting project! I just shared the New Zealand Study Abroad Month YouTube channel with our spring 2023 applicants... We are thrilled to nominate over 15 students to our outstanding partner universities in New Zealand ...for the first time in over two years!”  

    • “Thank you for sharing this information. I watched Fiona’s video for VUW and I am sharing it with several students who are deciding which NZ institution to attend for Term 1 via TEAN.  I’ll be certain to watch future videos and do the same with those.”   
    • “We are so grateful of the opportunities you provide our students, and our tight partnership together.”  

    “In case anyone is wondering, we initially intended to run the promotion for four weeks, hence the name, ‘Study Abroad Month’. But with the participation of so many universities, and the inclusion of additional videos reflecting the voices of students, it made more sense to expand the promotion to six weeks.”  

    Before our borders closed, the US was our sixth largest source of international students, with most students seeking to enrol in university-level study here. Study Abroad Month aimed to attract students to New Zealand from the US spring semester 2023 onwards. 

  • Appreciating our education agents in Japan

    JAOS stands for Japan Association of Overseas Studies and is a peak body for Japanese education agents. JAOS President Yukari Kato, Councillor Chairman Yasuo Sone, and Executive Secretary Tatsuo Hoshino and other members attended the event, which was hosted by Education New Zealand Manapou ki te Ao (ENZ) in partnership with the New Zealand Embassy in Tokyo and Air New Zealand.   

    New Zealand’s Ambassador to Japan, Hamish Cooper, said education had played a key role in bilateral relations between Japan and New Zealand over the past 70 years, and this was highlighted in the successful visit by Prime Minister Jacinda Ardern earlier this year.  

    Yukari Kato, who is also Executive Vice President of Ryugaku Journal,spoke fondly about her experiences living in New Zealand. She also welcomed the opportunity to work with ENZ to feature sustainability-related courses and degrees offered by New Zealand tertiary institutions in Ryugaku Journal Magazine’s September issue.   

    Misa Kitaoka, ENZ’s Director of Education based in Tokyo, says this event will be followed by a series of networking events in October 2022, to build on the positive brand that New Zealand has in Japan and connect Japanese stakeholders with New Zealand regions and education providers.   

    Prior to Covid-19, JAOS members sent around 6,000 students to New Zealand each year, mostly to secondary schools, followed by English language schools.  

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  • From the CE: Promoting New Zealand’s education in Asia

    The visit by Education Minister Chris Hipkins to South Korea, Indonesia and Singapore in October 2022 was an opportunity to reaffirm the Government’s strong commitment to international education. Representatives from the university sector, Te Pūkenga, schools, as well as the PTE and EdTech sectors, and ENZ were part of the accompanying delegation. Bilateral meetings were held with key Ministers in each country, and there were opportunities to meet with alumni, agents local school children and others. You can read more about this trip in this edition of E-News. 

    This month, Prime Minister Jacinda Ardern’s visit to Asia also included a significant international education component, particularly in Viet Nam. Education was highlighted as an important pillar of partnership in all bilateral meetings, and we were delighted to help arrange and participate in an education forum in Hanoi. We will report on this trip in more detail next month. 

    Our recent international education events have featured a mixture of ENZ-run events and commercial and global events. The key aim has been to raise the awareness and profile of New Zealand education, and provide a platform for New Zealand education providers to engage directly with prospective students and their families, with education agencies and other key stakeholders, particularly within Asia. Recent events have included a Korean agent seminar, COEX Fair and New Zealand education night reception in Seoul, a reconnecting series with Japanese partners in Tokyo, Viet Nam agent seminars and fairs in Hanoi and Ho Chi Minh City, and a Thai agent seminar and fair in Bangkok. Looking ahead to next year’s events, ENZ’s international event calendar for the first half of 2023 is now on our website here. 

    The second phase of New Zealand’s successful international marketing campaign, I AM NEW, is now underway with a primary focus on China, India, South Korea, Japan, USA, Brazil, Viet Nam, Thailand and Germany. While the initial campaign aimed to raise awareness that New Zealand has reopened for international education, this second phase is focussed on reigniting interest in a New Zealand study experience, and transforming that interest into a commitment to study with New Zealand. A Spanish version of the I AM NEW campaign has also just been launched yesterday in Bogotá, Colombia, to reach this important segment of the Latin America market. 

    As we work with our partners and stakeholders within New Zealand and offshore to promote New Zealand education in the lead up to the 2023 student intake, we are hearing about a shortage of homestay accommodation that it would be good to resolve. More families are needed to welcome international students into their homes. This can be an enormously rewarding experience for everyone involved, one that builds lasting friendships and a deeper understanding of people from another language and culture. We will be talking with the sector to agree the best approach to addressing this challenge.  

    Finally, if you are looking to contact our Auckland-based team, please note that we have moved out of our office on Quay Street, and will be in a new office at 191 Queen Street from 5 December 2022.  

    He rau ringa e oti ai – Many hands make light work. 

  • NZ’s education brand remains stable despite border closures

    A recent presentation by Jason Cate of Kantar, who carried out the 2022 annual brand survey for ENZ, considers two broad questions: 

    • How is the demand for international education changing post-Covid 19? 
    • How is New Zealand’s brand as an education destination being impacted? 

    “This programme tracks perceptions of New Zealand as an education destination globally, but also specific association statements and overall sentiment, appeal and attractiveness,” Jason Cate says.  

    “It’s always interesting to see how this develops and changes over time, particularly over the last couple of years, given all the challenges.” 

    More than 4,800 potential students were surveyed online across 11 priority countries, as well as their parents in some markets. The 16-24 year olds surveyed were mostly current students, and all of them were considering further study in an offshore, English-speaking country. 

    Jason Cate says the survey shows the overall nature of demand for offshore education is stable in 2022, and only slightly lower than before Covid-19.  

    The core reasons why students are considering studying offshore haven’t changed: 

    • to live and travel overseas 
    • to meet new people 
    • to enhance their employability. 

    The survey shows there has been a significant reduction in the proportion of students delaying their studies because of Covid-19 (from close to half of students to around one third), but the proportions of students considering both study offshore and at home, or study offshore and online, have increased. In other words, there is a shift in their preferences for the mode of delivery. 

    Across most of our key partner countries, perceptions of New Zealand are relatively constant, with the only change being a small decline in awareness. New Zealand again tussles with Singapore for the fifth strongest brand in student mobility among English-speaking countries. 

    For more details about global demand and perceptions of New Zealand’s education brand in individual markets, you can listen to the full presentation on Intellilab here, by registering and logging in through MaiENZ. 

     

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