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Successful agent engagement and student recruitment drive in Malaysia
The events aimed to gauge student interest in studying in New Zealand and deepen collaboration with education agents and schools.
To kick off the series, in early March, ENZ and representatives from New Zealand universities co-hosted a morning tea information session and focus group for Malaysian education agents in Kuala Lumpur.
The session promoted the ENZ resources available to support agents, and representatives from University of Auckland, University of Canterbury, Massey University, University of Otago, and University of Waikato led a discussion exploring key messages that resonate with Malaysian students and parents, understanding the factors influencing destination choice and brainstorming strategies to strengthen New Zealand’s brand visibility.
The event brought together 11 agencies from across Kuala Lumpur.
Co-funded agent activity
ENZ supported three key education agencies from across Malaysia to undertake co-funded student recruitment activity.
In Selangor, AECC Global Malaysia and ENZ hosted a mini-booth fair at HELP International School – giving students the opportunity to interact directly with representatives from Auckland University of Technology, the University of Auckland, the University of Canterbury, University of Otago, and the University of Waikato.
The mini-booth fair at HELP International School.
The mini-booth fair at HELP International School.
Over to Shah Alam, SELSET Education partnered with INTEC College to host an information session showcasing eight of New Zealand’s tertiary institutions.
INTEC College students heard from the Auckland University of Technology, the University of Auckland, University of Canterbury, University of Otago, University of Waikato, Southern Institute of Technology, Nelson Marlborough Institute of Technology and pathway provider, University of Canterbury International College.
Around 100 students were in attendance, and the session was followed by an opportunity for students to chat further with the study providers on show.
Students at INTEC College exploring New Zealand tertiary education study options.
To close out the co-funded activity, ENZ made its first official visit to East Malaysia since before the pandemic.
ENZ and JM Education partnered to lead a series of school visits in late April Kota Kinabalu, Sabah.
Around 400 students attended information sessions across three schools. The events were led by the University of Auckland and University of Otago at Kota Kinabalu High School, Sekolah Menengah Sains Sabah, and Maktab Nasional.
Attendees of one of the information sessions.
ENZ Market Manager for Indonesia and Malaysia, Naluri Bella, said that partnering with agents for co-funding targeted activities helps enhance both agents and students’ awareness and understanding of New Zealand’s unique education offering.
“These collaborations not only build trust and commitment among agents but also positions New Zealand as a competitive and credible choice for Malaysian students,” she said.
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Government delegation from South Korea visits New Zealand to reconnect with several of our education providers
New Zealand and South Korea have strong education links and one unique partnership is the education cooperation under the Korea-New Zealand Free Trade Agreement (KNZFTA) which has historically included education programmes for Korean school and tertiary students.
The visiting delegation included representatives from the Korea Ministry of Food, Agriculture and Rural Affairs (MAFRA), the Korea Ministry of Oceans and Fisheries (MOF), the Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS) and Korea Fisheries Resources Agency (FIRA), the implementing agency for the MOF-funded project.
The delegation was welcomed to the ENZ Wellington office with a mihi whakatau on their first day. ENZ, Ministry of Education (MoE) and Ministry of Foreign Affairs and Trade (MFAT) colleagues joined together for waiata and kai with our Korean guests.
Following a welcome and mihi whakatau in Wellington, the group travelled on to Nelson where they visited Te Pūkenga Nelson Marlborough Institute of Technology (NMIT) and Nayland College. The visit to Nayland College was an opportunity for the Korean representatives to gain a better understanding of the pastoral care for school students and the unique offerings such as outdoor education and horticulture programmes.
Kay Lee, ENZ Senior Market Development Manager – Korea, said it was important for the Korean delegation to experience firsthand the welcoming and safe environment of New Zealand schools to regain confidence in the Schools Visits Programme.
“After the COVID-19 pandemic, the Korean Government was concerned about sending students, especially younger students, overseas to study particularly on scholarship programmes because parents wanted assurance their children will be well looked after. In the debrief with the Korean representatives, it was clear they gained confidence from speaking to the New Zealand institution representatives around the procedures and systems in place to support students.”
“We hope that this renewed confidence will mean that we start seeing Korean government scholarship school students studying in New Zealand again in the near future”.
High on the agenda during the delegation’s visit were the School Visits and Tertiary Training Programmes, both of which were affected significantly during the pandemic.
From 2016 –2019, the School Visits Programme provided 150 high school scholarships per year for South Korean students from rural areas to attend New Zealand schools for eight weeks. The Korean Government planned to continue the Schools Visits Programme with its own funding in 2020, however, the programme was cancelled due to travel restrictions during the pandemic.
An alternative programme was run by MAFRA and MOF from December 2022 which involved short-term English Language Training for school students in Korea with three New Zealand teachers travelling to Korea to teach English (Read about their experience here).The Korean organisers have decided to run the English language programme in Korea again with six New Zealand teachers traveling to Korea to teach English in January 2024.
Nayland College demonstrated manaakitanga by welcoming the group to rainy Nelson but provided an Asia Kiwi lunch complete with meat pies and sushi!
Like the Schools Visits Programme, the pandemic interrupted tertiary programmes and the revised programme ran in January 2023 with short term group programmes. The site visits in November to Te Pūkenga NMIT and Lincoln University provided an opportunity to discuss the institutions’ proposals to host Korean tertiary students in January 2024.
Also discussed was the importance of reciprocity and it was noted that Korea is a popular destination for New Zealanders under the Prime Minister’s Scholarship for Asia (PMSA) scheme. Since 2016, the scheme has awarded scholarships to 196 individuals or groups for study, intern or research programmes in Korea. Lincoln University, in particular, has been successful in facilitating group PMSA programmes focused on agriculture to Korea.
Dr Mark Burdass, Aquaculture Programme Coordinator and Tutor, introduces the hands on learning in the aquaculture programme at Te Pūkenga NMIT.
At the conclusion of their visit, the Korean delegation expressed their gratitude to the institution hosts for making their time in New Zealand memorable and valuable through fruitful discussions. The delegation emphasised the importance of conducting these meetings in person and visiting the campuses to meet with institution staff and academics. The ENZ Manapou ki te Ao team is pleased to continue close cooperation with our Korean education partners to facilitate connections with New Zealand education providers for the education programmes.
If you are interested in finding out more about the education initiatives originally outlined in the KNZFTA, you can read about this in a 2016 E-News article here - New opportunities for New Zealand and Korea.
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Around the world in five
Asia
The government of Hong Kong has announced ambitions to become an international hub for post-secondary education with measures including an increased quota for international undergraduates at public universities, more scholarships and work rights for postgraduate students.
North America
Canada is set to introduce a “recognised institution” framework, through which colleges and universities with a positive record of vetting and supporting international students may be eligible for fast-track study permits. This comes after over 100 Indian students faced potential deportation earlier this year after their admission letters to Canadian colleges were found to be fake, which the students were unaware of.
Middle East
A British school in Abu Dhabi that has been rated outstanding by the Emirate's school regulator for promoting the UAE's national identity said it has weaved elements of the country's culture, history, heritage and, Arabic language into its UK curriculum. The British International School Abu Dhabi is home to 2,080 pupils from 96 countries, with one in five pupils at the school being Emirati.
Europe
According to the Irish Higher Education Authority (HEA), In 2022/23, Ireland set a new all-time high for the number of international students studying at Irish universities. 33,480 students were enrolled at Irish universities last year, an increase of nearly 12% compared to 2021/22, according to the report. Furthermore, India’s student population in Ireland has grown by a significant 17.8%, reflecting a surging trend.
Africa
South African business schools are a higher education success story and champions in terms of higher education on the African continent. Though competing for students, they display a strong ethos of collaboration, generated by a sense of shared purpose to upskill a “new” country. These schools show the power of collaboration, common purpose, and internationalisation outlook.
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