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New Zealand shines at the 35th annual EAIE Conference
Education New Zealand Manapou ki te Ao (ENZ), in collaboration with all eight New Zealand universities and UP Education, demonstrated a commitment to international education and partnership.
The conference’s theme 'Go Create!' set the tone for a flurry of meetings and engagements between New Zealand representatives and international partners centered on innovation and collaboration in international education.
The New Zealand Pavilion proudly unveiled the refreshed Education New Zealand brand, featuring a sleek, modern design that aligns with the iconic New Zealand Government fern. This updated visual identity reflects the quality, ambition, and global impact of New Zealand’s international education offering.
The pavilion also showcases imagery from the new global campaign, "New Zealand Taught Me", which highlights how knowledge is nurtured across the country. Through powerful alumni stories, the campaign illustrates the transformative experiences international students gain in New Zealand.
From L to R: ENZ Chief Executive Amanda Malu, New Zealand Ambassador to Sweden HE David Taylor and ENZ Associate Director of Engagement Europe Olga Elli at the New Zealand pavilion.
A key event of the week was the New Zealand networking function, hosted by New Zealand Ambassador to Sweden and the wider Nordic region, HE David Taylor. ENZ representatives and visiting New Zealand institutions utilised the opportunity to connect and share with partners from across Scandinavia.
EAIE is one of the most significant global gatherings for international educators, government agencies, and academic leaders. It provided a valuable opportunity for New Zealand education institutions to engage with peers, present their offerings, and foster meaningful partnerships all in one place.
ENZ Chief Executive, Amanda Malu, said EAIE was a powerful reminder of the opportunities that lie in international education.
" From reconnecting with long-standing partners to exploring new possibilities, the energy and interest in New Zealand education was truly exciting,” she said.
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New Zealand Taught Me: Campaign toolkits now available
Stakeholder-specific guidelines are now on ENZ BrandLab – empowering our partners to make the most of this campaign.
Check out the guidelines
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View the New Zealand Taught Me guidelines for agents
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View the New Zealand Taught Me guidelines for New Zealand education providers
Where to view the New Zealand Taught Me campaign assets
ENZ has a tailored NZ Taught Me campaign toolkit for our international education sector partners.
The toolkit is now available on BrandLab to download, click here to view the campaign resources available to you.
These comprehensive resources includes all campaign assets, social copy and translations, which you can use across your communication channels. It also provides clear guidelines to help you adapt the campaign messaging and create your own content that highlights the value of a New Zealand education.
Together, we can amplify the campaign and strengthen New Zealand’s global position and tell a distinctive story to set New Zealand apart from international competitors.
Contact ENZ Acting Brand Lead Rachel Stanion via Rachel.Stanion@enz.govt.nz if you have questions or ideas about leveraging the campaign assets. If you have a success story on how the campaign assets have supported your work, please also get in touch.
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Tokyo fair sparks excitement around New Zealand study opportunities
Earlier this month, Education New Zealand Manapou ki te Ao (ENZ) delivered a two-day event in Tokyo that brought New Zealand education to the forefront for Japanese students, families, and education agents.
The ENZ Fair attracted around 600 prospective students and their parents, while more than 150 education agents attended the seminar. The strong turnout and enthusiastic engagement reflected growing interest in New Zealand as a study destination.
A total of 62 New Zealand education providers took part, representing schools, universities, English language institutions, private training establishments (PTEs), and New Te Pūkenga New Zealand Institute of Skills and Technology (Te Pūkenga) providers.
The school sector led the charge, with 52 providers represented, highlighting the increasing demand for secondary education pathways.
Fumiaki Tanaka sharing his personal experience studying in New Zealand.
Attendees heard from inspiring guest speakers who shared personal stories and connections to New Zealand. Fumiaki Tanaka, a former Japan national rugby player and the first Japanese athlete to play Super Rugby with New Zealand’s Highlanders, spoke about his journey as an international student. Yukiko Chiba, Executive Officer and Director at Sekai Bunka Publishing, offered a parent’s perspective, reflecting on her child’s life-changing experience studying at a New Zealand high school.
Agent seminar
At the agent seminar, ENZ provided a New Zealand market update with the latest information, guidance and promotional materials.
The seminar also included a session focused on building long-term relationships between New Zealand and Japanese institutions. Headon John Paul, who represents the Oceania region for Ritsumeikan Uji Junior and Senior High School, and Ritsu Hidume, a New Zealand alumni now studying at Ritsumeikan Uji, shared their insights and advice with New Zealand education providers.
A roundtable discussion with four education agents and members of the Japan Association of Overseas Studies (JAOS) explored how agents support New Zealand education, current trends in the study abroad market, and opportunities to strengthen collaboration.
ENZ Senior Market Develop Manager Takako Tominaga said the feedback from New Zealand providers was overwhelmingly positive.
“We were really pleased to hear that New Zealand providers were impressed by the quality of the agents who attended, and that Japanese families showed genuine enthusiasm and interest in learning more about studying in New Zealand.”