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  • Latin America masterclasses showcase New Zealand education

    From 25-26 October 2022, the Education New Zealand Manapou ki te Ao team in Latin America hosted the second edition of the Latin America Masterclasses, an online event that brings Latin American audiences closer to New Zealand universities and showcases the quality of a Kiwi education. There were more than 1700 registrations, and more than 1000 people joined during the six live broadcasts. 

    Centred around ‘Education for sustainable development’ as the main theme, the event brought together researchers from different subject areas to deliver classes focused on the importance of sustainability for the development of society. Lecturers from Massey University, Victoria University of Wellington, University of Waikato, Auckland University of Technology and Lincoln University participated. 

    The goal of the initiative was to highlight the quality of education in New Zealand, explore key themes in sustainability, and demonstrate how a New Zealand education prepares students for the future. To promote the event, ENZ carried out an extensive communications campaign on social media, press and trade channels, focusing on countries such as Brazil, Colombia, Chile, Mexico and Argentina. The campaign shared key messages about a Kiwi education with thousands of people across Latin America. 

    Dr Christian Schott of Victoria University of Wellington discussed sustainable tourism development

    Dr Silvia Serrao-Neumann of University of Waikato talked about what makes cities more liveable

    Attendees were able to learn why New Zealand education is considered a world leader in promoting independent thinking – through practical and collaborative teaching – with an emphasis on issues such as environmental preservation and sustainable business innovation. 

    The students also learnt about the concept of kaitiakitanga, which represents taking care of people and place, preserving traditional knowledge for the benefit of future generations. 

    The event's production team at work during the live broadcasts

    All classes were broadcast in English, with simultaneous translation into Portuguese and Spanish. Participants were able to chat with ENZ staff and send through their questions for the speakers to answer live. 

    Following months of preparation for the event, the masterclasses were broadcast on ENZ’s own online platform in Latin America. The site is available to Latin American audiences and features the 2022 and 2021 Masterclasses. There are plans to transform the site in the future, into a permanent hub of events and content on New Zealand education for Latin America audiences.  

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  • New Zealand strengthens its position as a study abroad destination for Brazilians

    Figures from the 10th annual Brazilian Educational and Language Travel Association (Belta) Seal Survey 2025 show that New Zealand has climbed to the sixth most chosen destination by Brazilians studying abroad – compared to seventh place in 2024. 

    The survey ran from February to April this year and brought together insights from 586 education agencies and 1,780 students from across Brazil to understand trends, behaviours, and preferences in the international education sector. 

    At the survey launch in May, ENZ Market Development Manager, Bruna de Natale, discussed the country’s growing relevance as a study destination for Brazilian students.

    Speaking at the survey launch event in May, ENZ Market Development Manager, Bruna de Natale said "The data shows that New Zealand has not only maintained its appeal but has also strengthened its position on the radar of Brazilian students, especially amid uncertainties in other markets."  

    Dive into the data  

    Language courses remain the most sought-after programs, accounting for 91% of preferences among the agencies surveyed.  

    Why Brazilian students are choosing New Zealand 

    According to the data, the main factors driving the choice of New Zealand as a destination are: 

    • High quality of life and safety 

    • Academic excellence with a focus on innovation 

    • Ease of obtaining a student visa 

    • Permission to work while studying 

    • Economically and socially stable environment 

    In addition, the growing demand for enriching cultural experiences, closer contact with nature, and the opportunity to develop socio-emotional skills has placed New Zealand in the spotlight — particularly among students who value a comprehensive education. 

    Additional insights from New Zealand-focused questions 

    A complementary survey, also conducted between February and April 2025 with 586 education agencies and 1,780 students across Brazil, highlighted specific factors influencing the decision to study in New Zealand. 

    The survey revealed that 75% of respondents who showed interest in New Zealand also considered it one of their top study destinations — ahead of countries like the United Kingdom and Canada. Students associate New Zealand with high-quality education, a good international reputation for its institutions, and globally recognised qualifications. 

    Additionally, New Zealand stands out for offering work opportunities during and after studies, socio-emotional skill development, and access to nature and outdoor activities — these factors align with current student preferences for holistic and life-enriching study abroad experiences. 

    If Brazil and/or any other Latin American country is part of your business plan for the 2025/26 financial year, please contact the in-market team via Latinamerica@enz.govt.nz. 

     

  • Indigenous Malyasian students learn about Te Ao Māori

    Scholastica Philip, who is of Kadazan descent, together with Diana Bah Said and Norazah Din, both of Semai ethnicity, have been studying the Te Ao Māori and Sustainability course on the Mission New Zealand online platform. 

    All three say they gained a great deal from the short course, which included an introduction to biculturalism, and the five stages of the design thinking process.  

    “Biculturalism in Aotearoa New Zealand is fascinating,” Norazah said. “We learned about Māori settling in New Zealand, and I really want to experience their culture and daily life if I have the chance in the future.” 

    Scholastica noticed some common themes around sustainability in Te Ao Māori, and the importance of nature and food in her Kadazan culture, which is from East Malaysia. 

    “We take care of nature as we take care of humans - we need to take care of all living things. 

    “There is an ancient story for Kadazan people about Huminodun, a very beautiful woman who sacrificed herself to create food and bring rain to stop the cursed drought season for her people. This story is about how closely we are connected with nature. 

    “We learned on the course that Māori and non-Māori are working together in New Zealand to achieve a sustainable ecological system – I love the concept,” Scholastica said. 

    Norazah and Diana also noted how important trees and rivers are in their distinctive Semai culture, which is based in North Malaysia.   

    “We have a very strong connection with nature - as much as we respect each other,” Diana said. 

    Norazah with a friend at the Festival of Langauge

    Scholastica and Diana at university in Kuala Lumpur

    Norazah and Diana are in their second year of study at Universiti Malaya, and Scholastica is in her third year.  

    Scholastica has also completed an introductory course in te Reo Māori, and you can hear her pepeha here.

    Ben Burrowes, Regional Director Asia for Education New Zealand Manapou ki te Ao (ENZ) says the Whakatipu Scholarships are funded by ENZ and Universiti Malaya. 

    “We are aiming to empower talented young indigenous students, support them with learning and exchange opportunities, and encourage knowledge sharing. 

    Scholastica at the Sabah Fiesta with a group of Thai buddies

    “This is the first year of the scholarship, and it’s great to see these students making the most of this opportunity.” 

    Read more about the Whakatipu Scholarships on the ENZ website here. 

    Read more about Mission New Zealand on ENZ’s New Products and Services website here 

     

  • Reconnecting with stakeholders in Japan 

    Across the two days, 68 representatives from education and travel agencies, schools, universities and ENZ’s education partners in Japan networked with 19 New Zealand education providers, regional representatives and edtech company, Chasing Time English, and heard updates from ENZ.  Networking opportunities included one-on-one meetings, and a reception at iki, a newly opened New Zealand-themed roastery and eatery in Tokyo. Key Japanese partners including ENZRA agents, Ministry of Education, Culture, Sports, Science and Technology, and ENZ’s Education Cooperation Partners: Tokyo Metropolitan Board of Education, Japan Women’s University and Waseda University attended the event.

      

    In terms of market trends, Misa Kitaoka, ENZ’s Director of Education in Japan, noted the increasing demand for “one term school study” in New Zealand, which can be attributed to changes made in admission requirements by the Japanese universities.  

    “With the Japanese government’s internationalisation efforts, more and more universities in Japan are now adopting a holistic assessment of applicants, based on their high school grades, English language skills, extracurricular activities, and essays, in addition to the traditional written exams,” Ms Kitaoka says.  

    “Students who study abroad have a competitive advantage in these assessments – their English and communication skills improve, and they gain a wide range of life experiences overseas. With this new trend, we are expecting to see more secondary schools sending their students for one term or longer to New Zealand, to help them prepare for admission to university.”  

    Japanese agents and educators are also interested in New Zealand’s full Bachelor’s degree programmes, given the increasing number of bilingual Japanese/English students in Japan. With more International Baccalaureate (IB) schools (the Japanese government’s current target is 200 IB schools) and the improvement of English language education in Japan, more students in Japan are prepared to apply directly to New Zealand tertiary institutions after finishing high school.  

    “We are excited to work with ENZ to start an annual, outbound group study programme for our affiliated schools,” Ryohei Matsuoka from the International Office at Waseda University said. “We are planning to send more than 70 Waseda high school students to Manawatu and Hawke’s Bay in March 2023. With Waseda’s increasing interest in New Zealand’s tertiary education, the programme will incorporate visits to tertiary institutions in addition to study at secondary schools.”  

    ENZ and Air New Zealand are co-hosting and co-funding a “famil” for the executive members of Waseda University and its affiliated schools in late November, visiting schools and tertiary institutions in the two regions mentioned above.  

    Due to Japan’s border restrictions which were in place until October, and the ongoing Covid-19 restrictions, ENZ did not undertake a student-facing event this year, and is planning to restart student fairs in 2023.

     

    Social media coverage of the stakeholder events was well received and generated a high level of engagement. 

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