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Highlights from Education Fairs and events in Japan and Viet Nam
Japan
In early October, ENZ welcomed 844 visitors to engage with 40 New Zealand education providers representing the school, vocational, English language and university sectors at the first New Zealand student fair in Japan since 2019.
Teresa Robertson, International Director from King’s High School with Eriko Ishiguro, an interpreter.
The fair at Roppongi Academy Hills in Tokyo on 1 October had a programme of events that highlighted the strong connections between our two countries. Over the following two days, 49 and 45 of the visiting New Zealand education providers attended the ENZ Agent Seminars in Tokyo and Osaka respectively. Both seminars saw a record number of local agents and education providers, with 181 present in Tokyo and 77 in Osaka.
His Excellency Hamish Cooper, New Zealand Ambassador to Japan with the New Zealand contingent. The New Zealand education providers sang two waiata to support the Ambassador’s speech. A recording of ENZ’s waiata ‘Manapou ki te Ao’ was played and explained in Japanese to convey the waiatas’ meaning and lyrics.
Misa Kitaoka, ENZ’s Director of Education - Japan said that these events proved a great opportunity for the institutions to network with local school representatives, education and travel experts and gain valuable insights into the Japanese market. She also said that there was an evident increase in interest in long-term study in New Zealand both at the school and tertiary levels, compared with pre-Covid.
"This new trend is testament to the well-established presence New Zealand now has as a study destination in Japan. It can also be attributed to the effects of the Japanese government’s internationalisation policy in the education sector. With over 200 International Baccalaureate schools in Japan, more students are bilingual and eligible for direct entry to New Zealand universities.
There are also over 500 Japanese universities now adopting ‘sogo gata senbatsu’ (comprehensive admissions) that provide a holistic assessment of the applicants including their English language skills and overseas experience. This means that more students are choosing to complete secondary school education in New Zealand to apply to Japanese universities,” said Misa.
The education events along with pre-departure briefings where Japanese market insights were shared and the welcome reception upon arrival with key Japanese education stakeholders and partners were all well-received by the education providers in attendance.
Kerrie Hodgson, Internationalisation Business Partner, Te Pūkenga New Zealand Institute of Skills and Technology said it was clear that great effort was put into promoting the events and New Zealand education. “The numbers were high, and I felt that enquiries were more in depth than previous years, and beyond English Language study,” said Kerrie.
Renee Millner, International Director for Western Heights School in Rotorua added that the market insights provided ahead of their arrival were a great introduction to significant changes within the Japanese market.
Viet Nam
Following the action-packed week in Japan, the focus shifted to Viet Nam where the ENZ teams held several New Zealand education events in Ho Chi Minh City and Ha Noi.
NZ institutions had one-to-one meetings with Vietnamese agents at two ENZ Agent Seminars in Viet Nam.
The series of events began with 19 NZ Masterclasses delivered over two weekends. Over 800 students registered for these online classes, in which New Zealand academics delivered a 40-minute lesson. This was followed by recruitment representatives introducing the entry requirements, scholarship opportunities and benefits of studying in New Zealand. Following the masterclasses, representatives of all eight New Zealand universities visited several schools in Ho Chi Minh City and Ha Noi, presenting to students and their families at information sessions and in some cases, taking part in mini-fairs.
Ho Chi Minh City was then host to two flagship ENZ events; the Agent Seminar and Counsellors Meet-up and following this, the NZ Education Day Fair. There was significant interest in both events with 50 Vietnamese agents meeting with 29 New Zealand institutions while 25 Viet Nam schools’ counsellors met with all New Zealand universities and Te Pūkenga. The New Zealand Education Fair saw over 500 visitors through the event with 385 leads generated.
Ha Noi followed suit with the Agent Seminar and Counsellors Meet-up attracting 40 Vietnamese agents meeting with 27 New Zealand institutions while eight Viet Nam school counsellors met with all New Zealand universities and Te Pūkenga. The events finished with a second popular Education Fair with visitors estimated at about 400 people resulting in 258 student leads.
Van Banh, ENZ's Market Manager for Viet Nam said that this year's education events had a mix of the traditional with a more interactive, modern, and sustainable approach which resonated well with attendees.
"Our team wanted to make these events as fun and interactive as possible to show what a New Zealand education is all about. In addition to the one-to-one opportunities for students and parents to talk to the New Zealand institutions, there were workshops with the participation of key opinion leaders, and well-known English IELTS trainers. There were also activities run by our partners such as English skills testing and minigames about New Zealand.
“We also took a more sustainable and innovative approach to our events to support the messaging that we communicate to students about New Zealand being a country that cares about sustainability and the environment, with an eye to the future through innovation. We replaced traditional printed backdrops with digital ones shown on TV screens for each booth, significantly reducing our waste and energy usage in manufacturing production. Our main stage also had a set of three interactive and eye-catching LED screens.
ENZ’s Regional Director for Asia, Ben Burrowes, attended both events and said, “on behalf of the ENZ teams in Viet Nam and Japan, I would like to extend a huge thank you to the New Zealand education providers who attended our events this year.
“As we all know, these face-to-face connections are extremely valuable as we continue to rebuild New Zealand’s education brand in such an important region for our sector. We look forward to hosting you again soon."
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Education New Zealand marks reopening of borders with new global campaign
Denver Colorado, 31 May 2022: Education New Zealand Manapou ki te Ao at the NAFSA Conference in Denver, Colorado today revealed for the first time a new global marketing campaign emphasising New Zealand’s unique attributes for international students as the country opens for business on 31 July after two years of closed borders.
Central to the campaign are the stories of eight international students from, China, Colombia, Germany, India, Japan, Thailand, USA, and Vietnam. The students share their experience of study and life in New Zealand, and the benefits that result from the weaving together of different cultures in a uniquely New Zealand way.
Education New Zealand invited the eight students to work alongside world-famous Māori fashion designer Kiri Nathan to collaborate on designing a new type of education garment that embodies the cultural values that make a New Zealand education unique: manaakitanga (care of people), kaitiakitanga (care of place), and the pōtiki spirit of youthful energy and finding a better way. The narratives in the campaign are focussed on the students’ experiences and goals, and explore themes such as work and career readiness, sustainability, and innovation through collaboration. It is a campaign authentically rooted in Te Ao Māori values.
“The traditional academic gown worn by students when they graduate is a symbol of achievement, capturing a snapshot in time,” says Ms. Nathan. “Our ‘kākahu’ (garment) symbolises not only this attainment, but most importantly the cultural journey these students have undertaken and will continue throughout their lives. Their experience in New Zealand has changed them, weaving and sharing the values of Te Ao Māori into the unique cultures of their own homeland. The final kākahu designs are a unique collaborative effort, globally-minded and inspiring – just like the students.”
Kiri Nathan is best known for her extensive experience of the modern fashion world infused with her Te Ao Māori roots. She has developed pieces for international figures including Barack Obama, Beyoncé, and the Duchess of Sussex. As a Māori mentor running the Kāhui Collective, she has seen a significant number of NZ Māori fashion designers feature at the NZ Fashion Week, Guangzhou Fashion Week, Hong Kong Fashion Week, and the Fiji fashion week. She also led a delegation to China to meet high level fashion networks and create pathways to market.
More than qualifications
At the core of the campaign is the concept that education with New Zealand is far more than the attainment of academic qualifications.
“What we offer global students is an opportunity to experience something new, different, and ongoing,” says Education New Zealand Chief Executive, Grant McPherson. “It is a new perspective that redefines success in global education beyond degrees and academic achievement and builds greater understanding of the value of continuous learning throughout life.”
“When you study with New Zealand, you’re invited to bring your whole self. You will benefit from New Zealand’s cultural values as well as our high-quality education that embodies innovation, practical learning, and preparing you for the future.”
“But we also know New Zealand benefits too. We want students to bring their stories, their culture, and their perspectives so that we can learn from each other and build a future that is connected, strong and adaptable.”
Across the eight kākahu three sustainable textile options have been used in their manufacture – upcycled commercial linen, sustainable wool from New Zealand mills, and deadstock from fabric wholesalers.
The campaign was launched as part of Education New Zealand’s participation at the NASFA 2022, the world’s largest international education conference and Expo in Denver, Colorado. The campaign will roll out across New Zealand’s key partner countries from June 2, 2022 and runs for 12 weeks initially.
The eight students:
Hanbo Wang (Kevin), from China, studying Viticulture and Wine Science at the Eastern Institute of Technology in Hawke's Bay.
Octavius Jones, from the United States of America, a PhD student in the Te Kawa a Māui department at Victoria University of Wellington. Octavius is studying digital storytelling, African and Māori studies.
Tiara Das, from India, studying Science - Psychology and Neuroscience at the University of Otago in Dunedin.
Bryann Avendaño, from Colombia, studying Civil and Natural Resources Engineering at the University of Canterbury in Christchurch.
Hanna Watanabe, from Japan, is a Year 12 High School student at Rangiora New Life School, in Rangiora, Canterbury.
Khanh Phuong LE, from Vietnam, studying Law at Waikato University, Hamilton.
Atis Suksingha, from Thailand, studying Commerce, majoring in International Business and Marketing at the University of Otago.
Malina Grube, from Germany, studying Law at the University of Auckland, Auckland.
To learn more about our new campaign, visit I AM NEW on Study with New Zealand, and watch our campaign hero video below:
YouTube - 019A6225
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Around the world in five
Asia
Ten higher education institutions (HEIs) in the Philippines have partnered with Chinese institutions, in a bid to boost collaboration and partnership in the fields of science, technology, agriculture and mathematics. The partnerships were signed during the Philippines-China University President Cooperation Dialogue, which took place during China-ASEAN Education Cooperation Week.
North America
An escalating diplomatic row between Ottawa and New Delhi has the potential to deter thousands of Indian undergraduates from studying in Canada. More than 40% of the 800,000 international students in Canada in 2022 were from India, making it the largest source country for overseas learners. Academics warn that if the rift grows, it could have devastating consequences for student mobility.
Middle East
Hundreds of United Arab Emirates students are expected to seek higher education admission and career guidance from more than 30 international universities participating at the Study Abroad Education Fair held by Charms Education. Students will be able to network with admissions representatives, alumni, and fellow applicants as they explore options across Canada, the United Kingdom, Germany, and more.
Europe
Global pathway provider Navitas has expanded its presence in Europe with the announcement of a new partnership with SRH Universities Germany. Navitas said that international students looking to study in Germany will have more options available following the five-year deal, which will include the establishment of an International College at the SRH University Heidelberg campus.
Africa
As the window allowing international students to bring relatives along with them to the United Kingdom closes gradually, the hopes of many Nigerian graduates planning to do their post-graduate programmes in the United Kingdom are fading slowly ahead of the 2024 deadline. Data shows that around 100,000 Nigerians travelled abroad to study in 2020 and many observers have projected that figure to be on rise. With the recent announcement, many have had their hopes dashed.
