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ENZ wins gold at India’s Kaleido Awards
The annual Kaleido Awards showcase excellence in communciations and public relations, and attracted 500 entries this year.
ENZ’s win was for the campaign, “Unlock Potential for the New You”, developed as a way of responding to the travel restrictions caused by COVID-19, and the need to maintain a pipeline of students interested in higher study with New Zealand.
The campaign focused on bridging the learning gap for all our local stakeholders – students, partners, industry experts, teachers, and agents. A series of events was organised, including masterclasses for students, a media training session for education agents, and a Women of the Future summit to celebrate International Women’s Day. The idea was to showcase the varied ‘newer’ learning prospects available in New Zealand.
These learning opportunities were supported by content across a range of social media channels. We also engaged with prominent journalists and provided news stories. The campaign saw a 50% increase in student applications for different courses at New Zealand universities, along with a 75% increase in inquiries about study with New Zealand.
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ENZ’s new partnership with the Manaaki New Zealand Scholarships Programme
The Manaaki scholarships represent the government’s single largest investment in international scholarships and have been awarded for more than 70 years.
The scholarships are a key pillar of Aotearoa New Zealand’s International Development Co-operation, offering more than 1,100 scholarships annually to students from 112 eligible countries to study in Aotearoa New Zealand, in the Pacific, or online.
“This partnership plays to the strengths of both MFAT and ENZ,” says Andrew Needs, MFAT Deputy Secretary – Pacific and Development Group.
“It will help us ensure that not only are we demonstrating manaaki to our scholars, but also offering scholarships that address the skills and knowledge requirements of each of our partner countries.”
ENZ will participate in joint governance of the programme and provide data and insights to inform investment decisions, as well as operational management, drawing on its expertise in supporting a world-class scholar experience. The partnership offers opportunities to develop closer connections between scholarship partners and tertiary education providers and encourage innovation in product development.
ENZ already manages the Prime Minister’s Scholarships for Asia and Latin America as well as scholarships on behalf of the Ministries of Business, Innovation and Employment, and Primary Industries.
“This is an excellent example of ‘NZ Inc.’ cooperation in action,” said Grant McPherson, ENZ’s Chief Executive.
Two recent Manaaki Scholars are Aminat Razaq from Nigeria, who has completed her New Zealand studies on sustainable energy – you can read about her experiences here; and Jason Nath from Fiji who completed a Postgraduate Clinical Doctoral Degree in Paediatric Dentistry in New Zealand – you can read about his experiences here.
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