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Final cut on first sector story
ENZ is delighted to share, along with Institutes of Technology & Polytechnics (ITPs) and Industry Training Organisations (ITOs), that the Professional and Vocational Education (PAVE) story is now complete and available on the Brand Lab.
A sector story video, a set of key messages in the form of posters and a photography library was produced in collaboration with a working group of ITPs and ITOs.
“Building a strong New Zealand education industry and sector brands was prioritised by many during the Strategic Roadmaps development last year. It’s great to see this first sector story coming to fruition, and I’m looking forward to seeing the schools and universities stories next,” says Business Development General Manager Clive Jones.
The PAVE sector story delivers a message of New Zealand’s applied learning and real-world skills using imagery of hands at work.
“This concept immediately communicates the style of education in this sector, and demonstrates the huge range of industries, jobs and futures these skills are important for. It highlights the advantages and outcomes of learning from a culture that is inherently hands-on and practical, and connects strongly with our Think New brand,” says Kaylee Donald, International Brand Manager.
The Professional and Vocational Education (PAVE) story collateral is available in the Sector Stories folder located under the Marketing section on the Brand Lab, and you can check out the story video here.
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Around the world in five
Asia
More English-taught programmes, growing job opportunities and affordable options are fuelling the growth of Asian education “powerhouses” outside the big four, a new study has revealed.
Global
A recent pilot study shows that most participants in semester abroad or other short-term exchange programmes are motivated by an interest in a new type of experience, the opportunity to encounter new cultures, and the chance to build language skills and new connections.
USA
The USA continues to lead the world in the number of global leaders educated, according to the latest annual Soft Power Index, though the gap with the UK has narrowed in the latest edition, which also lists the top institutions for the first time.
Australia
Southeast Asian students have been studying abroad for decades. But preferences are changing. Can traditional study destinations keep up?
India
Foreign universities in India promise to enhance higher education but face challenges replicating the transformative experiences of their home campuses.
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International Education Conference reveals new pathways to success
The conference is an annual part of Study Auckland’s international education programme and featured speakers from throughout the industry including Ministry of Education, Education New Zealand, NZQA, The Mindlab, The University of Auckland, Auckland University of Technology, Howick College and Whitecliffe College of Arts and Design.
International Education Manager Debbie Chambers says the conference provided some interesting insights and direction for the industry.
“There’s some incredibly exciting things happening in the international education sector in Auckland with more institutions doing innovative things and thinking outside the box than ever before. It was great to be able to share some of these ideas and best practices throughout the day.”
The conference also presented the chance for ATEED to highlight its new structure and focus for international education emphasising the strategic importance of the industry to Auckland.
Part of this work to help grow the sector includes working in conjunction with Education New Zealand’s through its Regional Partnership Programme.
This exciting partnership will see ATEED deliver three key projects:
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Telling the Auckland Story – Pathways to success: ATEED will work with the Futures Group to provide institutions and stakeholders with multi-lingual and multi-media collateral and case studies to enable them to tell Regional Auckland’s education, employment and experiential pathway success stories.
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Enhancing the Student Experience: Facilitate a series of events that help international students, education institutions, and employers to connect and engage in order to match their respective needs
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Building Capability – New Product Development: Increase the capability of Auckland’s international education sector by helping them to identify a particular customer need and then develop a new education, tourism and cultural product, which will then be taken to a specific market to be sold.
Debbie says this year’s event really highlighted what an exciting time is to be working in the international education.
“It was heartening to see the support we have from the sector with such a great turnout of attendees and there was a real buzz throughout the whole day. You could see people were hungry for information, new ideas and ways they could work together and share best practice,” she says.
“It was awesome to have our student ambassadors on stage. Hearing their stories about their lives in Auckland and knowing that their lives have been changed for the better as a result of studying here makes all the work we do worthwhile.”
The Director of Marketing at ACG, Kim Harase, says, “The best Study Auckland Conference to date. It had the right mix of presentations, ranging from government agency updates to industry best practice and student experience. There was something for everyone and the Study Auckland team did an excellent job with the organisation of the event."
Diocesan Director of International Students Simone Clark says, “It was a terrific opportunity to hear from those who are passionate about International Education and appreciate its importance to Auckland. Student satisfaction is key; it is vital that their expectations are met – not only at their chosen educational institution but in their overall experience of Auckland. The panel of current International students and their candid, honest feedback was a highlight for me.”
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